Shows
Making Creativity PayThe Lancashire Hotpots - 21st Century Folk"With the advent of social media and Myspace as was, we sort of got a bit of a following and we've been growing our audience ever since"
This episode is with Sheldon Southworth AKA Dickie Ticker from the band The Lancashire Hotpots.
The band's motto is “21st Century Folk for 21st Century folk” and have released albums including Never Mind the Hotpots and Achtung Gravy and have performed at festivals such as Glastonbury and Kendall Calling as well as touring the country and are currently on their Bisto Inferno tour.
We talk about the ch...
2024-02-2636 min
15 Minute Music Marketing15MMM EP#10: The 3 Biggest Mistakes When Releasing An Album In 2023Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing.
In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them. Essential listening.
A production of www.elusivecountry.club
2023-09-2016 min15 Minute Music Marketing15MMM EP#9: MUSICIANS: Your Content Is Popping…Now What?
So, you’ve got a song or a piece of content that is POPPING on the socials…what’s great but now what? In today’s episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success.
A production of www.elusivecountry.club
2023-09-1315 min15 Minute Music Marketing15MMM EP#8: MUSICIANS: Should You Stop Releasing New Music???The world seems to focus on new music and streaming services want you to create and release a lot of new music. On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t, what should musicians be focusing their marketing efforts on instead.
A production of www.elusivecountry.club
2023-09-0515 min15 Minute Music Marketing15MMM EP#7: How To Use Chat GPT To Help Market Your MusicAI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music?
In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including:
Writing a music marketing plan
https://bit.ly/46fc1I2
Write an artist bio
https://bit.ly/3XdqDDT
Suggest...
2023-06-2019 min15 Minute Music Marketing15MMM EP#6: Why All Musicians Need A ‘Creed’ For Their MarketingWe recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy.
In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to build and grow an online community of shared values.
A production of www.elusivecountry.club
2023-05-2714 min15 Minute Music Marketing15MMM EP#5: The Beginner's Guide To Band Merch Part 2In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before.
In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 years.
A production of www.elusivecountry.club
2023-05-1118 min15 Minute Music Marketing15MMM EP#4: The Beginner's Guide To Band Merch Part 1As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table.
In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch.
A production of www.elusivecountry.club
Download this episode...
2023-04-1313 min15 Minute Music Marketing15MMM EP#3: 2.5 million TikTok Views In A Week - Here’s How I Did It!
TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn’t ‘pop’ on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week!
In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’ll learn how descriptions, contextualisation and relevancy all have a part to play too.
Want to view the three TikToks mentioned? Find them here:
https://vm.tiktok.com/ZMY4XvGp8...
2023-03-2913 min15 Minute Music Marketing15MMM EP#2: 7 Ways Your Fans Can Help You Even If They’re BrokeA lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch.
On today’s 15MMM we’re going to give you seven suggestions where your audience can still help your music career and they won’t need to spend any money in the process!
A production of www.elusivecountry.club
Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing Spotify or wherever you get your podcasts
2023-03-0817 min15 Minute Music Marketing15MMM EP#1: Why Spotify Ads For Your Music Might Be A Bad IdeaWe’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes!
Want more Spotify streams? Music marketing experts will probably suggest you need to run social media ads to your Spotify page. In this episode we’ll give you two big reasons why that’s a BAD idea and suggest what you might want to do instead for a better long term marketing strategy.
A production of www.elusivecountry.club
Download this episode as an audio podcast from anchor.fm/15minutemu...
2023-02-2216 min
15 Minute Music MarketingThe Importance Of ScriptureIn our sermon today, Michael looks at 2 Timothy Ch 3 and Hebrews Ch 1 and the importance of scripture in the last days.
Visit our website www.newlifehaydock.co.uk
Join our family morning service every Sunday at 11am.
New Life Haydock
Phythian Street
Haydock
2022-11-2529 min15 Minute Music Marketing30MMM EP#48: More Ways To Use Trendjacking (Kate Bush Edition).Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today’s 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to a whole new set of eyes and ears.
Links mentioned in this episode include:
TikTok creative centre: https://ads.tiktok.com/business/creativecenter/
Find trending TikTok sounds at ontrend.ai
Get Tik...
2022-08-0919 min15 Minute Music Marketing30MMM EP#47: Everything I've Learned From Being On TikTokAfter being a reluctant TikTok user, we finally embraced the platform and as a result we have tens of thousands of followers and videos with millions of views. On today’s 30MMM, Sheldon and Greg share their experiences on TikTokto give you a blueprint in all the ways that musicians can get the best out of the platform.
2022-07-1434 min
15 Minute Music Marketing30MMM EP#45: 5 Ways To Avoid Music Marketing BurnoutAs DIY musicians we’re expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing. There are times where it can be all too much, especially if you have things going on IRL. On today’s 30MMM, Sheldon and Greg share five tips to help you avoid music marketing burnout.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2022-06-1318 min15 Minute Music MarketingDeep Dive #30: Why Does Your Music Underperform On Social Media?As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content. Why is that? On today’s 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on your socials.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2022-04-2621 min15 Minute Music Marketing30MMM EP#44: MUSICIANS: IF YOU’VE NEVER TRIED TIKTOK…SHOULD YOU?Are you a musician who has avoided TikTok? Isn’t it just videos of people dancing? Can it really help your music career? In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We may be able to change your mind!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2022-03-2244 min15 Minute Music Marketing30MMM EP#43: 5 STRATEGIES WE’LL BE USING TO MARKET OUR MUSIC IN 2022It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022. What are YOU doing that’s new in 2022?
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2022-01-2139 min15 Minute Music Marketing30MMM EP#42: 5 TIPS FOR SUCCESSFUL FESTIVAL SUBMISSIONSIn the UK live shows and festivals are returning. Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too!
See also our earlier show on How To Approach Festivals https://www.youtube.com/watch?v=83QERwth5iM
And How To Write...
2021-09-0824 min15 Minute Music Marketing30MMM EP#41 : SUCCESSFUL FACEBOOK GROUPS FOR MUSICIANSIt goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2021-07-2627 min15 Minute Music Marketing30MMM EP#40 : HOW NOT TO LOSE MONEY PLAYING LIVE SHOWSPandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income. So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring? In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit.
2021-07-1630 min15 Minute Music Marketing30MMM EP#39 : HOW NOT TO RUN INSTAGRAM ADS FOR YOUR MUSICRunning paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process. In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2021-06-0231 min15 Minute Music MarketingDeep Dive #28: DIY MUSICIANS - SHOULD YOU EVER SIGN TO A RECORD LABEL?For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small. We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label!
It’s enlightening stuff!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2021-03-2935 min15 Minute Music Marketing30MMM EP#38: THE SCIENCE OF SHARING - CAN DIY MUSICIANS GO VIRAL?Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online. They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability.
Sheldon and Greg also discuss The KLF’s manual which can be read here
https://freshonthenet.co.uk/the-manual-by-the-klf/
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2021-03-1131 min15 Minute Music Marketing30MMM EP#37: HOW TO USE TRENDJACKING TO MARKET YOUR MUSICAfter something of a hiatus...we're back! You need every little help to market your music right? What if I told you you could use the world around you to help your music reach a bigger audience. Welcome to the world of trendjacking. In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2021-01-2627 min15 Minute Music Marketing30MMM EP#37: FIVE THINGS WE LEARNED FROM PROMOTING A LIVE STREAMED SHOWHave you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you....
2020-09-1447 min15 Minute Music Marketing30MMM EP#36: FOUR BIG REASONS WHY YOU SHOULD NEVER PAY FOR SPOTIFY FAKE STREAMSThere are many paid services out there that offer to boost the number of your Spotify plays. You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-08-0626 min15 Minute Music Marketing30MMM EP#35: HOW TO SEND YOUR MUSIC TO RADIOIn today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio. Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening.
Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to.
Follow Katy on Twitter at @KatySkylab and listen to her show on Skylab radio show Mixed Feelings', Mon...
2020-07-1634 min15 Minute Music Marketing30MMM EP#34: 4 WAYS TO CREATE NEW MUSIC & VIDEOS (WITHOUT LIFTING A FINGER!)Several months into lockdown are you on content burnout? Have you been live streaming to a standstill? Maybe you still can’t get back into the studio and are unable to release new music? Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen? Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved.
The video creation site mentioned in the show is rotorvideos.com/
2020-06-1931 min15 Minute Music Marketing30MMM EP#33: MUSICIANS: HOW TO MAKE MONEY FROM LIVE STREAMINGWith live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future. But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets? Sheldon and Greg are here to answer all these questions and more!
The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-06-0145 min15 Minute Music MarketingDeep Dive #26: BANDCAMP VS SPOTIFY - WHAT'S YOUR STRATEGY?Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown. With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket? In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both.
A production of www.elusivecountry.club
2020-05-1532 min15 Minute Music Marketing30MMM EP#32: 6 WAYS MUSICIANS CAN MAKE MONEY DURING LOCKDOWNWe’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation. Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-04-3034 min15 Minute Music MarketingDeep Dive #25: 5 THINGS WE’VE LEARNED WHILE ON LOCKDOWNWe’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch. Give the show a listen to make sure you get the most out of this lockdown period.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-04-2022 min15 Minute Music Marketing30MMM EP#31: MUSICIANS: HOW TO GET THE MOST FROM YOUR LIVE STREAMSAs more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!
You can connect OBS to Instagram using https://yellowduck.tv/
Connect OBS to multiple online platforms with restream.io
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
Download this episode as an audio podcast fr...
2020-04-1332 min15 Minute Music Marketing30MMM EP#30: OUR LOCKDOWN DIARIESWe’re all still in lockdown but what have we been up to this past week from the confinement of our homes. Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room.
The free Zoom e-book for musicians mentioned by Sheldon can be found at musictechexplained.com
Feel free to let us know what you have been getting up to during lockdown. Stay safe everyone...
2020-04-0627 min15 Minute Music Marketing30MMM EP#29: REFLECTIONS ON A LOCKDOWNThe world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house. Stay safe everyone!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-03-3027 min15 Minute Music Marketing30MMM EP#28: INTERVIEW WITH MIDNIGHT AT 6We have guests on this week’s show! Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England. As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far. Are your experiences in music marketing similar to theirs?
Check out Midnight At 6 here:
instagram.com/midnight_at_6/
twitter.com/midnightat6
A production of www.elusivecountry.club
Visit O...
2020-03-1743 min15 Minute Music Marketing30MMM EP#27: HOW TO GET YOUR FIRST 1000 PLAYS ON SPOTIFYSo you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place. As a result it’s getting there on you Spotify page with ‘
2020-03-1023 min15 Minute Music MarketingDeep Dive #24: SHOULD DIY MUSICIANS PROMOTE THEIR OWN SHOWS?Successful DIY musicians have a lot of tasks to undertake. Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows? In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits outweigh the risks.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-03-0220 min15 Minute Music Marketing30MMM EP#26: HOW TO WRITE A GOOD BAND BIOWriting a good band or artist biography is a tricky task. Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole. In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth!
A production of www.elusivecountry.club
2020-02-2436 min15 Minute Music Marketing30MMM EP#25: STRATEGIES TO MARKET AN ALBUM IN 2020If you’re a DIY musician releasing an album in 2020 it can seem a little daunting. It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depending which stage you are at within your DIY musician career. The episode rounds off with seven essential album marketing rules. You won’t want to miss...
2020-02-1838 min15 Minute Music Marketing30MMM EP#24: YOUR QUESTIONS ANSWERED SPECIALWe’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them. What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand? Can Spotify For Artists help you to grow your audience? Should you continue to market old music or crack on and only market your new stuff. All these questions get answered and much, much and more.
The books recommended by Sheldon in this episod...
2020-02-1035 min15 Minute Music MarketingDeep Dive #23: WHY DIY MUSICIANS SHOULDN’T COMPARE THEMSELVES TO SIGNED MUSICIANSAs a DIY musician, how do you track how well you are doing? You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems!
A production of www.elusivecountry.club
2020-02-0412 min15 Minute Music Marketing30MMM EP#23: 8 REASONS WHY PEOPLE DIDN’T SHOW UP TO YOUR GIGHave you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-01-2833 min15 Minute Music MarketingDeep Dive #22: WHY PEOPLE HATING YOUR MUSIC IS A GOOD THING!Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding.
In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2020-01-2011 min15 Minute Music Marketing30MMM EP#21: 5 WAYS TO KICK START YOUR MUSIC MARKETING IN 2020It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020.
In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020. There’s no better time to start to make those improvements.
The book that Sheldon recommends during the show is Early Stages: A Guide To Booking Gigs by Joe Ogden https://www.amazon.co.uk/Early-Stages-Guide-Booking-Gigs/dp/8409117746/
A production of www.elusivecountry.club
Visit Our Web...
2020-01-1325 min15 Minute Music MarketingDeep Dive #21: WHY THE KEY TO A SUCCESSFUL MUSIC CAREER IS GETTING ATTENTIONIt’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that. Once you think about your music marketing as methods of attracting attention...it could just change the way you look at the whole process!
Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show...
2019-12-1927 min15 Minute Music MarketingDeep Dive #20: WHY CHRISTMAS SHOULD BE THE START OF YOUR 'SEASONAL' MARKETINGChristmas is nearly upon us. We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music. With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings. Of course there are. Sheldon and Greg take a deep dive and give you some examples.
Don’t forget to subscribe and tell your musician friends about the show too!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-12-1013 min15 Minute Music Marketing30MMM EP#20: 8 THINGS TO DO BEFORE YOU RELEASE YOUR NEXT SINGLEReleasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought.
In today’s 30MMM episode Sheldon and Greg look at eight things you need to do before you release your next single. Is this a marketing plan? It doesn’t cover everything but do these eight things you’re well on the way to a successful sin...
2019-12-0434 min15 Minute Music MarketingDeep Dive #20: WHOSE RESPONSIBILITY IS IT TO MARKET A SHOW?So you’ve been booked to play a gig. That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right? In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it really is to market that show.
2019-11-2523 min15 Minute Music MarketingDeep Dive #19: MY BANDS TICKETS SALES ARE UP. I THINK I KNOW WHY!At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!
2019-11-1918 min15 Minute Music Marketing30MMM EP#19: 5 WAYS YOU COULD BE SABOTAGING YOUR MUSIC CAREERIf you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do? Well, you need to reflect because chances are you might be sabotaging your own career in some way. In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies as to how to get things back on track.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-11-1236 min15 Minute Music MarketingDeep Dive #18: WHY YOUR MUSIC CAREER IS A MARATHON NOT A SPRINTDo you ever feel like giving up? It can be disheartening at times as a DIY musician given that your growth and progression is often slower than you’d like. On today’s deep dive we look at how you might need to ‘reframe’ your outlook, especially when if you are comparing yourself with to a major artist.
Don’t forget to subscribe and tell your musician friends about the show too!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-11-0511 min15 Minute Music Marketing30MMM EP#18: 10 WAYS TO ENGAGE YOUR MUSIC FANSBeing a fan of a musician or artist can be a somewhat passive affair. Ideally we want our fans to be engaged with ourselves and our music. The more engaged they are, the more likely they will be to consume it and buy whatever else we are selling. In today’s 30 Minute Music Marketing, Sheldon and Greg look at ten easy ways to get your fans engaging and interacting with your music career. They are:
1) Keep them up to date with your projects
2) Take Cover Song Requests.
3) Get Them To Write Your Setlist
4) Let them C...
2019-10-2738 min15 Minute Music MarketingDeep Dive #17 SINGLES VS EPS VS ALBUMS...WHAT IS YOUR RELEASE STRATEGY?Streaming is dominating the musical landscape and singles seem to be the basis to build your musical career. But where does that leave EPs? Should you even bother looking at albums these days if people aren’t buying them? In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at all the options and offer some advice for the DIY musician on what to release and how often!
Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell y...
2019-10-2121 min15 Minute Music Marketing30MMM EP#17: THE BEST FREE MARKETING TOOLS FOR DIY MUSICIANSMany of the marketing activities that musicians use to market their music can cost a fair amount of money. In today’s 30 Minute Music Marketing, Sheldon and Greg give you an overview of some of the best FREE resources musicians can use to market their music.
They are:
https://www.canva.com/
http://artists.bandsintown.com
https://tourbox.songkick.com
https://www.tunestotube.com/
http://mailchimp.com
https://anchor.fm
https://vidiq.com/extension/
Some of these have a ‘paid for’ level but there’s plenty you can do witho...
2019-10-151h 0015 Minute Music MarketingDeep Dive #16 DO IT YOURSELF OR DO IT TOGETHER?Being a DIY Musician is a busy occupation or pastime, or at least it should be if you’re doing it right!. What happens when you can’t find the time to spend on all the aspects of being a DIY artist? What services should you be looking at taking on. In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at the reasons why you should be ‘hiring in’ and who you should be looking at taking on.
Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in...
2019-10-0816 min15 Minute Music Marketing30MMM EP#16: 5 EXCUSES MUSICIANS MAKE FOR NOT MARKETING THEIR MUSICMusicians make a LOT of excuses as to why they don’t market their music. In today’s 30 Minute Music Marketing, Sheldon and Greg look at five reasons why musicians resist marketing with suggestions as to how to get around those issues.
Don’t forget to subscribe and tell your musician friends about the show too!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-09-1436 min15 Minute Music MarketingDeep Dive #15 HOW TO APPROACH FESTIVALS FOR A SLOTFestivals are a great opportunity for musicians to play in front of a new audience and establish yourself on the live circuit. However if you don’t have a booking agent and you don;t know who to contact at a festival how on earth do you get yourself on the bill? In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg explore the research steps you can take to find festivals to play, how to find the person to contact and how best to ask them for a slot.
Don’t forget to subscribe and tell yo...
2019-09-0624 min15 Minute Music Marketing30MMM EP#15: MAILING LISTS FOR MUSICIANS - ALL YOU NEED TO KNOWA lot of musicians think that email lists are as outdated as MySpace and Bebo but they couldn’t be more wrong! In today’s 30 Minute Music Marketing, Sheldon and Greg look at why email marketing is so important for musicians, how to get one up if you haven;t got one and then how to get the best out of one. It’s an essential episode.
Some links for services mentioned in this episode:
Mailing list service providers:
https://mailchimp.com/
https://www.mailerlite.com/
Email campaign provider
http...
2019-08-3137 min15 Minute Music MarketingDeep Dive #14 THE THREE THINGS DIY MUSICIANS SHOULD DO WITH THEIR BIG DATAApple recently released Apple Music For Artists giving musicians stats on their music streams. We already have Spotify for Artists and have access to data from YouTube, Instagram, Twitter and of course Facebook. But what should musicians do with all this data and how can they use it to actually advance their career? . In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg give you three things you can action to help push your career forward.
Don’t forget to share this episode with your musician friends about the show too!
A production of www.el...
2019-08-2418 min15 Minute Music Marketing30MMM EP#14: 15 MERCH TABLE TIPS FOR MUSICIANSIf you’re a DIY musician a well stocked merch table is essential to help you make the most money from your gigs and shows. In today’s 30 Minute Music Marketing episode Sheldon and Greg give you fifteen essential merch tips which have been gained from years of merch table experience. Get ready to dive in!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-08-1621 min15 Minute Music MarketingDeep Dive #13 HOW OFTEN SHOULD YOU RELEASE NEW MUSIC?Today’s Deep Dive was suggested by our audience and looks at release strategy for your music in today's busy streaming environment. As an independent musician how often should you be releasing new music? We also look at whether there is a best/worst time to release new material.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-08-0917 min15 Minute Music Marketing30MMM EP#13: THE PSYCHOLOGY OF SELLING FOR MUSICIANSYou’re a musician not a salesperson, right? As an independent artist you probably find it hard to convince people to come to your shows and to buy your physical merchandise. Fear not because help is at hand. In today’s 30 Minute Music Marketing episode Sheldon and Greg discuss the psychology of selling and the hidden techniques, triggers and influences that can help you in your quest to make that all important sale.
Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to...
2019-08-0228 min15 Minute Music MarketingDeep Dive #12 HOW TO ‘BANK’ ON YOUR FANS Today’s Deep Dive follows on from our last episode which looked at how you can execute a 365 music marketing plan. In today’s show Sheldon and Greg look at the concept of the ‘fan bank’ and the benefits you can be achieve when you create content and ‘bank’ with your fans.
Don't forget to rate and review the show on your podcast platform. Don’t forget to subscribe too so you know when new episodes come online.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-07-2612 min15 Minute Music Marketing30MMM EP#12: YOUR 365 MUSIC MARKETING PLAN “What should I do every day to market my music?” “As a musician what do I need to do on social media?” “What sort of content should I be making around marketing my music?” As a DIY musician you’ve probably asked yourself these questions a lot. In today’s 30 Minute Music Marketing episode we offer you a 365 music marketing strategy so you’ll be able to market your music, build your brand and grow closer to your audience every single day of the year.
You can download the notes from this episode here: https://static.wixstatic.com/ugd/b4ebac_d3ed493e43...
2019-07-2031 min15 Minute Music MarketingDeep Dive #11 HOW OFTEN SHOULD BANDS PLAY THEIR HOMETOWN? Today’s Deep Dive takes a look at an often asked question: How often should you be playing gigs in your hometown? Sheldon and Greg examine this topic from the perspective of a developing artist and Sheldon and discuss his own band’s experiences and how he uses the frequency of shows to help sell tickets.
Plus, tips on how to make your shows more of a unique ‘one off’ event.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-07-1317 min15 Minute Music Marketing30MMM EP#11: HOW MUSICIANS CAN BUILD A RELATIONSHIP WITH THEIR AUDIENCERelationship building is one of the best ways to turn a casual music listener into a raging superfan. In today’s 30 Minute Music Marketing episode Sheldon and Greg offer four practical tips to help DIY musicians build a strong relationship between themselves and their audience. And they won't cost you a penny!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-07-0528 min15 Minute Music MarketingDeep Dive #10 USING FREE TO BUILD YOUR AUDIENCEToday’s Deep Dive follows on in some respects from our very first Deep Dive (Should you pull your music from streaming). We’re looking at how one performer (albeit in a different field) is using free content to build an online audience and what he’s been able to achieve ‘in the real world’ once he has established an audience online. It’s pretty impressive and we think it’s the model that everyone should be practicing in 2019.
Do you agree with us? Should you have all your stuff available online for free? Don’t forget to subscribe too so...
2019-06-2922 min15 Minute Music Marketing30MMM EP#10: FACEBOOK ADS FOR MUSICIANS: CUSTOM AUDIENCES & RETARGETING Sheldon and Greg continue their delve into the world of Facebook ads for musicians. Today we’ll be looking at how to identify a list of people who have taken an interest in your first campaign and how to retarget them on Facebook.
Make sure you’ve watched our earlier 30MMM episodes 8 and 9 before watching this episode.
If you’re interested in finding out more about Facebook ads for musicians, try the good people at Indiepreneur >> https://indepreneur.io/lp/fan-finder-method-p87V27
Remember to subscribe so you don't miss the next episode.
A product...
2019-06-2146 min15 Minute Music Marketing30MMM EP#9: FACEBOOK ADS FOR MUSICIANS: WHO TO ADVERTISE TO & WHAT TO SHOW THEMSheldon and Greg continue their foray into Facebook ads for musicians. Today we’ll be looking at how to create an audience (a group of Facebook users to advertise to) and how you can turn an existing post into an advert.
Make sure you catch our earlier episode ‘Facebook Ads: What Musicians Need To Know’ before consuming this episode.
Watch this episode on YouTube here
https://www.youtube.com/watch?v=KjGWZRRLkFg
2019-06-1550 min15 Minute Music MarketingDeep Dive #9 HOW TO DEAL WITH ONLINE HATERS As a musician at sometime or another, you’re bound to run into people online who take a dislike to what you do and create mischief and mayhem posting things which aren’t to your liking on your YouTube videos and social channels. How should you deal with it?
Sheldon and Greg discuss some tactic you might want to use when dealing with these online haters.
Have you had any issues with negative online comments on your music? How did you handle them? Let us know in the comments below. Don’t forget to subscribe too!
2019-06-0918 min15 Minute Music Marketing30MMM EP#8: FACEBOOK ADS: WHAT MUSICIANS NEED TO KNOW Facebook ads are one of the best ways for a musician to grow their audience and introduce their music to new fans but for the uninitiated they can be a difficult thing to understand. Help is at hand
In the first of a multipart series Sheldon and Greg bring you up to speed with all the things you need to know BEFORE you start running a Facebook ad campaign; audience size, the best type of text to use, how the format of the video with affect ad success and the difference between cold and warm audiences.
2019-06-0147 min15 Minute Music MarketingDeep Dive #8 IS YOUR BAND A ‘BUSINESS’? Most musicians would like to get paid more for what they do. Maybe they need to think of themselves more as ‘business’ to make that happen? In today’s Deep Dive, Sheldon and Greg discuss the benefits of looking at yourself as a business as well as an artist and gives some examples of the best ways to make money from live performance.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-05-2318 min15 Minute Music MarketingDeep Dive #7 WHAT IS YOUR VALUE AS A DIY MUSICIAN?Why is it so hard to get paid the money you’d like for playing shows? In today’s Deep Dive, Sheldon and Greg examine at the ‘value’ or worth of live music looking at both its commercial value and artistic value. We’ll also throw in a couple of tips as to how to increase your value so you can maybe start to get paid more for shows!
Don’t forget to subscribe to ourpodcast so you don't miss an episode!
A production of www.elusivecountry.club
Visit Our Website www.30...
2019-05-1820 min15 Minute Music Marketing30MMM EP#7: BRANDING FOR MUSICIANS PART 2 We’re continuing our two part look into branding for musicians.
In part two Greg and Sheldon and Greg look at more ways for an artist to brand their music specifically looking at ‘personality’ and ‘values’ and how to use aspects of these to build that all important brand.
Remember to subscribe so you don't miss the next episode.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-05-1046 min15 Minute Music Marketing30MMM EP#6: BRANDING FOR MUSICIANS 1 Branding is one of the least understood aspects of a musician's career.
In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand. This episode also looks at how you can use imagery to start to build your musical brand.
Remember to subscribe so you don't miss the next episode.
Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the com...
2019-05-0447 min15 Minute Music MarketingDeep Dive #6 REFLECTIONS AT THE END OF A TOUR
Reflections are an essential part of the learning process. In today’s Deep Dive, Sheldon and Greg look back over Sheldon’s recent tour looking for takeaways to carry forward to improve the promotion and marketing of future shows. Someone also has ‘tour lurgy’ so there may be coughing!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
2019-04-2619 min15 Minute Music Marketing30MMM EP#5: TOP 10 TIPS FOR PROMOTING A LIVE MUSIC SHOWEarnings from live shows and gigs can be a major money earner for DIY musicians however the job of promoting live music can be a difficult one.
In today’s episode Sheldon and Greg offer you ten practical tips to help you increase awareness and improve the effectiveness of your live marketing.
Don’t forget to subscribe!
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
Watch this episode on YouTube at https://youtu.be/9iGENE0brwk
2019-04-1941 min15 Minute Music MarketingDeep Dive #4 HOW TO GET STUFF DONE AS A DIY MUSICIAN Every independent musician has a LOT of roles to undertake: songwriter, social media marketer, entrepreneur, bookkeeper, graphic designer….chances are you have a day job too! How on earth does a DIY musician have time to do them all and more importantly, do them well?
In today’s Deep Dive, Sheldon and Greg look at some strategies and tips for DIY musicians to help them get more stuff done each and every day.
2019-04-1126 min15 Minute Music MarketingDeep Dive #3 Why Do Pay To Play Gigs Still Exist? It’s 2019 and pay to play gigs seem to be as popular as ever. In the current DIY climate for musicians, why do pay to play gigs even exist? Is it ever worth doing them and if not what is the alternative? Sheldon and Greg take a ‘deep dive’ and give us some of their views.
A production of www.elusivecountry.club
2019-04-0617 min15 Minute Music Marketing30MMM EP#4: STORYTELLING FOR MUSICIANS: HOW TO TELL YOUR STORY Storytelling is an overlooked concept for a lot of DIY musicians but when it’s used within your marketing it can make you more entertaining, more memorable and more relatable to your audience. In today’s episode Greg and Sheldon look at some of the storytelling concepts every independent musician should be using. These include the ‘backstory’, how stories can be used to sell your music and how social media continues your story on a day by day basis.
A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Watch these podcasts on YouTube >> htt...
2019-03-3035 min15 Minute Music Marketing30MMM EP#3: 7 TOP MARKETING TIPS FOR NEW BANDSIf you’re a new band starting out or even an established musician starting a new project it can be difficult knowing what to focus on when it comes to marketing. In today’s episode Sheldon and Greg look at the seven most important things new artists should consider when it comes to marketing and establishing a foothold in the music scene.
Found any of these tips useful? Want us to give our advice about a particular marketing topic? Let us know.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com
...
2019-03-2231 min15 Minute Music MarketingDeep Dive #2: With Pledgemusic Encountering Difficulties, How Should Musicians Finance Their Recordings?Crowdfunding is in trouble. Pledgemusic is broke (and has spent the money pledged to artists!). Patreon says it’s current business model is “unsustainable”. Yikes.
With that in mind, should DIY artists still be turning to crowdfunding and if not, how should they be looking to finance their releases? Is the old method of ‘saving up’ still the best way to do it?
Sheldon and Greg take a ‘deep dive’ and give their own personal take.
A production of www.elusivecountry.club
Visit 60secondmusicmarketing.com for more marketing tips
2019-03-1520 min15 Minute Music Marketing30MMM EP#2: 20 IDEAS FOR YOUR SOCIAL MEDIA CHANNELSMusicians often struggle with content ideas for their social media channels. Here are twenty great ideas from Sheldon and Greg to get your audience engaged and entertained, whatever the platform. Which things work on YOUR social media channels? Let us know.
A production of www.elusivecountry.club
Visit Our Website www.30minutemusicmarketing.com to watch this episode on YouTube.
2019-03-0830 min15 Minute Music MarketingDeep Dive #1 SHOULD MUSICIANS BE PULLING THEIR MUSIC FROM STREAMING?In Episode 1 of the Deep Dives section of our podcast we take a look at streaming. With low per stream revenues should DIY musicians and independent musicians be embracing streaming or should you be pulling all your music from the likes of Spotify? Greg and Sheldon look at all evidence and offer some practical advice.
2019-02-2316 min15 Minute Music MarketingEpisode 1: TOP 5 MUSIC MARKETING MISTAKESIt's hard being an independent musician knowing how best to market your music. In this inaugural episode Greg and Sheldon discuss the top 5 mistakes that DIY musicians regularly make. Do these ring any bells?
Subscribe so you don't miss a future episode!
2019-02-1633 min