Shows
Horse Industry PodcastAI vs. Authenticity: The Impact of AI-Generated Images in the Horse IndustryCan AI-generated images truly capture the soul of a horse? Equine photographer Shelley Paulson joins us to unpack the growing role of AI in the horse industry. She shares her thoughts on how AI-generated content is creating a disconnect between horse owners and brands, raising concerns about authenticity and artistry in equine photography.We also explore the ethical side of AI in creative fields—where’s the line between enhancing an image and replacing human creativity? From photography to writing, we explore AI’s impact and influence on stock images and wh...2025-03-1724 min
Freedom Focus PhotographyCraft vs. Business with Shelley Paulson272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-first mindset and the business-first mindsetWhat opportunities technical proficiency unlocksThe key role mentors play in i...2024-12-1044 min
The Equine Photography Podcast032. Defining success by designing the life you want with Shelley PaulsonIn this episode, I am joined by Shelley Paulson of Shelley Paulson Photography. With over 20 years in the industry, Shelley brings so much knowledge & wisdom in this episode. We talk about finding the right fit for your life in the equine photography space, the business side of being an equine photographer, how Shelley has had success by not focusing on making a certain dollar amount, and so much more!
You can find Shelley here: Website || www.shelleypaulson.com/ Education || www.shelleypaulsoneducation.com Stock Photography || www.shelleypaulsonstock.com2024-08-291h 31
One Thing with Dr. Adam RindeEpisode 105 : The Beauty and Burden of Autism with Dr. Sandra PaulsenIn episode 105 of the One Thing Podcast, Dr. Adam Rinde
interviews Dr. Sandra Paulsen, a renowned psychologist and author, about her professional journey and expertise in psychotherapy, focusing on her work with autism and Eye Movement Desensitization and Reprocessing (EMDR). Dr. Paulsen discusses her own experiences with autism, her approach to treating trauma in autistic patients, and the need for gentle, tailored interventions due to their
sensitive nervous systems. She also touches on the complexities and gifts of autism, the importance of recognizing emotional and physical sensations in
therapy, and her use of visual aids and cartoons. Throughout the...2024-08-211h 03
The Mental Health Entrepreneur29: Cartoons, EMDR Therapy, and Virtual Reality | Sandra Paulsen of Paulsen Integrative Psychology**Please note that this episode contains a brief discussion of child abuse that some people may find disturbing. Sandra Paulsen, Ph.D., shares insights into her journey in the mental health field, discussing the integration of writing, cartooning, and therapy to help clients understand emotional concepts. She discusses the importance of addressing early trauma, the potential of virtual reality in trauma therapy, and the effectiveness of EMDR. Dr. Paulson also touches on the future of mental health treatment accessibility, the challenges faced by therapists in the field, the benefits of intensive therapy formats, and the po...2024-07-1830 min
Unstable and UnbridledPicture This: Shelley PaulsonSend us a textJoin Liz & Rachel and Special Guest Shelley Paulson to learn all about her equestrian photographer business!Check her out at:WWW: www.shelleypaulson.comINSTAGRAM: shelleypaulsonphotographyFACEBOOK: Shelley Paulson2024-06-1846 min
The Freelance Remuda: Navigating the Equine Media FrontierEpisode 50: Where Equine Media Meets AIIn Episode 50, we’re talking with two equine media professionals about AI – Artificial Intelligence – and how it is changing the way we create! We visit with photographer Shelley Paulson about how she’s seen AI affect photographers and the images being generated. In segment two, we visit with writer and marketer Katie Navarra Bradley about how AI can be used to a writer’s benefit. We hope you find today’s episode insightful and eye-opening. Let us know your thoughts in our Facebook group, or email freelanceremuda@gmail.com.2024-02-131h 17
The Pet Photographers ClubDemystifying the world of editorial photography with Shelley PaulsonDespite this interview being with one of the world’s best equine photographers, it’s not about horse photography at all! Instead, Shelley and I dived deep into the editorial world. If you have your own stock library of images, this might just be a great way to add some passive income to your business. Shelley shared exactly how she finds these clients, what it is they’re buying and how her system works to sell images to magazines. In the members half we got into the numbers and then had a little chat about licensing too. Shelley...2024-02-0121 min
The Book Snug PodcastChapter 23: Autumn Reading GoodnessSend us a textIt's autumn here in Pennsylvania and we couldn't be happier. On the show today, we talk about all our reading plans for this apple cider sipping, chunky sweater wearing, ghost story telling season. Books Mentioned in the Show: Fantastic Mr. Fox by Roald DahlA Secret History of Witches by Louisa MorganJane Eyre by Charlotte BrontëThe Historian by Elizabeth KostovaFor the Wolf for Hannah WhittenAnd Then There Were None by Agatha ChristieDevil in the White City by Erik LarsonThe Little Book of Mushrooms by Alex Dorr, illu...2023-10-1855 min
The Empathetic TrainerShelley Paulson - Horses are the Thread Woven Throughout my Story - S1 E3Send us a textEquine photographer, Shelley Paulson shares with us the life changing event that caused her to take a different career path and how her growing understanding of how horses think and feel has changed how she views them with a whole new lens. https://www.empathetic-trainer.com/2023-08-1745 min
Freedom Focus PhotographyOvercoming Imposter Syndrome with Shelley Paulson188 - Do you feel like you're just faking it sometimes? When you think to yourself "I am not good enough" or "I'll never be as good as Blabla," you are hearing imposter syndrome take over in your brain. And let me tell you, I do it too. I have left sessions wishing I had planned better, realizing I missed that shot or thinking I screwed the whole thing up. My good friend Shelley Paulson does it too – and she's been in the business for alm...2023-04-181h 02
Barn Banter by Horse IllustratedEpisode 1: Meet our co-hosts plus a small business owner and equine photographerIn podcast episode 1 of Barn Banter by Horse Illustrated, sponsored by Straight Arrow Products, co-hosts Raquel Lynn and Susan Friedland chat with business owner Amy Ellison and equine photographer Shelley Paulson. Listen now to meet Amy and Shelley. Plus, hear about our ASPCA Right Horse adoptable horse of the month, Faith, offered MSPCA at Nevins Farm in Methuen, Mass.2022-11-2258 min
Freedom Focus PhotographyPets on Parade with Michelle Crandall158 - The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight. What To Listen For:How a local business course changed her thinkingWhere Michelle's marketing plan went wrongWhy neighbors saw her pointing a gun at her driveway 👀The toilet-plunger decor that elevated her eventHow to capital...2022-09-2045 min
Freedom Focus PhotographyReplay - Ep. 109 - Why You Can't Ignore Video with Shelley PaulsonWe are in the middle of a replay series where we are re-releasing some of our favorite podcast episodes that are specifically by our upcoming speakers for the Hair of the Dog Summit, which will run from Sept. 13-15.In this replay, we bring back Shelley Paulson and her episode where we talked all about the need for video in our business.___________109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut?? If you've spent a...2022-09-0834 min
Freedom Focus PhotographyReplay - Ep. 12 - How Niching Down Can Grow your Business with Shelley Paulson012 - Open up Shelley Paulson's website and it's immediately clear what her specialty is—and how incredibly talented she is within the realm of equine photography. In this episode, I chat with Shelley about her decision to niche down and focus exclusively on horses, and the explosive growth her business experienced once her energy was channeled into that seemingly narrow arena. But regardless of your specific subject matter, the wisdom Shelley shares from her 16 years as a professional photographer is worth a listen. What To Listen For: The impo...2022-08-2537 min
How to Market Your Horse Business with Denise Alvarez4 Marketing Strategies for Equine Photographers with Shelley PaulsonAs an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your right-fit customers? Shelley Paulson has years of experience, first as a sought-after wedding photographer and now as an equine commercial and editorial photographer. Drawing from that experience and lessons learned, Shelley is sharing 4 approaches that are key to marketing your equestrian photography business well. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over...2022-08-1741 min