Shows
Creative Campfire: Conversations for Creative EntrepreneursEP 24: Art of Pitching PhotographyIn this engaging conversation, Shelly Waldman and Rachel Kornak delve into the intricacies of pitching in the photography industry. They discuss the importance of crafting effective pitch decks, tailoring presentations for clients, and the value of visual storytelling. The duo shares insights from their experiences, emphasizing the role of templates and collaboration in creating standout presentations. They also touch on the significance of feedback and continuous improvement in the pitching process, ultimately encouraging photographers to showcase their unique value to clients.Rachel Korinek is a Toronto-based professional food photographer and the founder of Two...
2026-02-0135 minCreative Campfire: Conversations for Creative EntrepreneursEP 23: Creativity Is the Strategy: Marketing & Personal Projects with Photographer Suzanne Clements**ANNOUNCEMENT** Pitching Essentials returns this February:Foundation Class: February 5Pro Track: Starts February 6Pitch Essentials teaches photographers how to communicate their ideas with clarity and confidence — using visual tools and clear structure to communicate ideas and value at every stage of outreach.👉 All details and tickets:http://courses.twolovesstudio.com/pitch-essentialsSummary:Photographer Suzanne Clements joins Shelly Waldman to talk about creativity, marketing, and building a sustainable photography career. Suzanne shares her unexpected path from painting to photography, how she developed her bold visual style, and why personal proje...
2026-01-241h 31Creative Campfire: Conversations for Creative EntrepreneursEP22: 2025 Year in Review : Business, Breakups, and Becoming OurselvesIn this episode of the Creative Campfire Podcast, Shelly Waldman and co-host Lauren Liz sit down to reflect on 2025, looking at all the thrones and roses.Together, they unpack the moments that shaped the year both personally and professionally: navigating divorce, ending a close friendship and business partnership, grieving the loss of beloved pets, and the quiet courage it took for Lauren to come out (again) as queer to family and friends.This conversation is honest, tender, and grounded in the belief that our creative work doesn’t exist in a vacuum. Life changes us an...
2026-01-141h 21Creative Campfire: Conversations for Creative EntrepreneursEP 21: The Pivot, The Pause and The Podcast with Kelly Elaine GarthwaiteIn this episode of Creative Campfire, Shelly sits down with creative producer, photographer, and The Naked Room podcast cohost Kelly Garthwaite for a wide-ranging conversation about creative careers, pivots, and what it really means to build something new when the path forward isn’t clear.Kelly shares her journey from technical writing to photography, to photo editor at NFL Network, to her seven-year run at Red Bull Media House, and the leap into entrepreneurship that didn’t unfold the way she expected. Together, they unpack the realities of freelancing, advocating for yourself inside big organizations, the...
2026-01-031h 15Creative Campfire: Conversations for Creative EntrepreneursEP 20: The Photo Glossary, Set Culture, and the Soft Skills No One Teaches with Sam CornwallIn this episode of Creative Campfire, I sit down with Sam Cornwall — photographer, digital tech, and creator of The Photo Glossary — for a deep, honest conversation about what really makes a professional set run smoothly.We talk about learning to see light, why soft skills matter just as much as technical ones, and the industry knowledge that’s slowly disappearing as fewer photographers come up through assisting. From hybrid roles and chain of command to pricing equipment, managing clients, and buildi...
2025-12-191h 47Creative Campfire: Conversations for Creative EntrepreneursEP 19: From NHL to NBA: Lighting the Path in Pro Sports as a photographer with Amanda J. CainIn this episode of Creative Campfire, Shelly sits down with powerhouse sports photographer Amanda J. Cain, the first Black female team photographer in the NHL and now head photographer for the Detroit Pistons.Amanda shares how she carved out her lane in sports, the realities of in-house photography, the importance of being multi-skilled, the challenges of career advancement inside teams, and how she integrates art direction and graphic design into her creative identity.We cover:Creative direction for media dayMentorship + honest advice for up-and-coming sports creativesWhy...
2025-12-051h 00Creative Campfire: Conversations for Creative EntrepreneursEP 18: Manifestation, Momentum & Making It in Philly with Photographer PJ Agbay"We're all work in progress... We're always, growing. That's why I like to show the imperfections in a lot of my photography. I like to show that like, it's that wabi-sabi approach to it." - PJ AgbayIn this episode, Shelly sits down with Philadelphia-based commercial, editorial and food photographer PJ Agbay to explore his creative journey — from shooting on an iPhone in high school to becoming a full-time commercial photographer, community builder, and published artist.PJ shares how breakdancing at his local rec center shaped his sense of belonging, why community is at the he...
2025-11-281h 25
The Murder for Hire of Dan Markel: STS FilesA Mother’s Fight for Justice as Ruth Markel Shares What’s Next For Her Family#STSNation!Welcome to Surviving the Survivor, the podcast that promises to bring you the very #BestGuests in all of #TrueCrime. In this powerful episode, we are joined by Ruth Markel, mother of Dan Markel, as she opens up about the profound impact of her son’s life and tragic death. We honor the Markel family—Dan, Ruth, Phil, and Shelly—highlighting their resilience and determination to seek justice. Ruth reflects on Dan’s legacy and shares what lies ahead for her family in their ongoing pursuit of accountability. Join us to hear h...
2025-11-221h 20Creative Campfire: Conversations for Creative EntrepreneursEP 17: Don't Charge What Your Worth with Money Behaviorist Jacquette TimmonsJacquette M. Timmons and I dive into the complexities of pricing in the creative industry. In this engaging conversation, Jacquette shares her unique perspective on the phrase 'charge what you're worth,' exploring its cultural implications and the importance of aligning personal and business finances. Discover how to navigate the emotional and financial aspects of pricing, and learn why understanding your value goes beyond simple equations. Tune in for insights that will help you build a thriving business without sacrificing personal financial health.Follow Jacquette on her platforms:Instagram
2025-11-1923 minCreative Campfire: Conversations for Creative EntrepreneursEP 16: Exploring Deeper Themes of Life with Zach AncellZach Ancell “fell” into photography while running track at the University of Oregon, snapping photos of his teammates that eventually sparked a commercial career. His competitive drive to be the best fueled his success—until a life-altering moment forced him to confront his deepest fear: losing his wife. Death was something Zach had always kept locked away, but a series of events at 35 cracked that box wide open.As he began questioning everything—his career, his ambitions, and what it means to live fully—Zach found himself on a journey of self-discovery. That exploration led him to create Whe...
2025-10-311h 18Creative Campfire: Conversations for Creative EntrepreneursEP 15: Life and Learnings of a Muralist with Phoebe Nelson Pandr Design CoIn this episode, Phoebe Nelson of Pandrd Design Co shares her journey from in house graphic designer to full time muralist (yes that's painting cool designs on walls all over the world). We dive into changing the mindset around be grateful to be an artist, aka the starving artist, to get paid for your work, and value what you do. She shares about lessons learned about sexism and speaking with confidence, why site visits are not necessary, and how her contract has developed over the years. We discuss the slippery slope artists...
2025-10-251h 03Creative Campfire: Conversations for Creative EntrepreneursEP 14: Identity Transitions, AI and Future of Creativity with photographer Jamie KinghamJamie Kingham is a renowned lifestyle commercial photographer based in Reno, celebrated for his dynamic and engaging visual storytelling. With over two decades of experience, Jamie's career has seen a significant evolution from fashion photography in London and New York to capturing the essence of outdoor and lifestyle imagery. His journey has been marked by profound personal and professional transitions, including a pivotal move back to Reno, where he embraced new creative challenges and redefined his identity. Jamie's exploration of AI in his work has opened new avenues for creativity, allowing him to...
2025-10-171h 16Creative Campfire: Conversations for Creative EntrepreneursEP 13: Embracing Change and the Fear of Stagnation with Photographer Ryan DearthAround the campfire today I have an engaging conversation with Colorado based, outdoor lifestyle photographer Ryan Dearth.He shares his journey from a military upbringing and taking a job in the world of physics, before exiting the science world to become a full-time freelance photographer. He discusses the challenges and triumphs of transitioning from weddings to editorial + travel photography, and now into brand work that can keep him closer to home. Ryan emphasizes the importance of building a portfolio, networking, and reflects on the evolution of his style, the significance of follow-up to...
2025-10-101h 18Creative Campfire: Conversations for Creative EntrepreneursEP 12: Unleashing Creativity for Mental Wellness with illustrator + artist Mike BrennanJoin us for an inspiring conversation with Mike Brennan, a creator and communicator who tells stories on pages and stages. In this episode, we delve into the transformative power of creativity for mental health. Mike shares his journey from working in high-pressure design environments to embracing art as a personal healing practice. Discover how his daily creative habit has not only helped him navigate depression but also inspired others to find hope and redemption through art.Whether you're a creative professional or someone seeking solace in art, this episode offers valuable perspectives on embracing creativity...
2025-10-0358 minCreative Campfire: Conversations for Creative EntrepreneursEP 11: Pricing: A Web Designer's Dilemma (Hourly Billing)In this engaging conversation, Lauren and Shelly discuss a project and pricing challenge faced by a design friend of Lauren's. They explore strategies for billing, the impact of economic uncertainty on the creative industry, and the significance of maintaining mental health while pursuing creative passions. The dialogue emphasizes the need for flexibility and resilience in the face of changing circumstances, encouraging listeners to find solutions and adapt their approaches to thrive in their creative endeavors.TakeawaysIt's important to take care of your voice as a creative.Client conversations...
2025-09-2619 minCreative Campfire: Conversations for Creative EntrepreneursEP 10: Pitching Mindset and What do you Send with Food Photographer Rachel Korinek🎙️ Mastering the Art of Pitching in Photography with Rachel KorinekKeywords: photography, pitching, client communication, ghosting, networking, mindset, proposals, follow-up strategies, personal connections, business photographyIn this episode of Creative Camp, Shelly Waldman sits down with Rachel Korinek of Two Loves Studio to dive into the intricacies of pitching in the photography business.From navigating ghosting and client communication to crafting tailored proposals and building authentic personal connections, this conversation explores what it really takes to get noticed (and get replies) as a photographer.You’ll hear strategies for follow-ups, tips for shi...
2025-09-1939 minCreative Campfire: Conversations for Creative EntrepreneursEP 09: Finding his Niche, Ben Moore, London Urban Architecture Photographer | Partnerships, Meta Glasses, and mooreBen Moore is now known for his incredible architectural urban landscapes. But he didn't start out photographing buildings. His winding journey to find his niche and build his creative eye took time and a lot of photos. We dive into his back story, hear about how taking Instagram seriously changed the trajection of his work and opened doors to partnerships and friendships.The Book: "Above & Across London", featuring over 170 aerial images by Ben, of the city’s historic architecture, bustling streets, and notable landmarks through all season of the year.🌟 It's now avail...
2025-08-271h 17
Creative Chats podcastLessons in Creativity, Business, and Openness from Shelly Waldman305. Lessons in Creativity, Business, and Openness from Shelly Waldman In this episode of Creative Chats, Mike Brennan speaks with Shelly Waldman about her creative journey, from her childhood memories of crafting and photography to her professional experiences in photography. Shelly shares insights on adaptability, the importance of networking, and the challenges of building a creative business. She emphasizes the need for creatives to know their finances, show up consistently, and be open to learning and growth. The conversation highlights the significance of community and connection in the creative process, as well as the evolving nature of one's...
2025-08-2048 minCreative Campfire: Conversations for Creative EntrepreneursEP 08: From $500 to Full-Time Video | Mistakes, Contracts, and Turning Points with Tom CrookeEver think about the one moment that changed your whole creative path?For Tom Crooke, it started with $500 from his grandfather. Instead of spending it on rent, he bought a camera. At the time, he was an actor making showreels for friends on the side — until a chance gig with a jewelry company landed in his lap... and changed everything.No more acting. Full-time video.Now he runs Bobbin Unlimited Video, working with brands, agencies, and passionate people.In this episode we talk about:– Mistakes and unexpected wins– Contracts, boundaries, and le...
2025-08-111h 22Creative Campfire: Conversations for Creative EntrepreneursEP 07: The Money Mind Shift with Social Media Thought Leader Xanthe AppleyardI’m calling this one The Money Shift—because that’s exactly what Xanthe Appleyard of Oh Sierra has been living. From “sweet, let me buy that” and overdraft life… to getting to zero, taking ownership, and actually looking at her numbers (go figure).After hearing Xanthe and her husband Frank open up about their debt on their podcast Love You to the Core, I knew I had to bring her on to go deeper. We talk about shame, survival mode, self-trust, and how she’s redefining what a “rich life” looks like—from the inside out.Wh...
2025-07-1558 minCreative Campfire: Conversations for Creative EntrepreneursEP 06: Working inside the biggest Banks to Blazing a new Style of Venture Capital with Jenny FloresWe don't talk enough about money as creatives and photographers. This is more than pricing, this is the mindset, habits, and lessons we learned from our upbringing til now. So I'm inviting various folks on to share their money stories, and journeys. To kick things off, I’m joined by my longtime friend and former colleague Jenny Flores.Jenny and I first met during my decade in banking, when I was a financial analyst at Citibank. She led Community Development for the San Francisco region before moving on to Bank of the West, and later, We...
2025-06-3056 minCreative Campfire: Conversations for Creative EntrepreneursEP 05: Creative Director Chris Wojcicki talks about AI, Kickstarter and Publishing Pigeon Magazine, his personal music projectShelly met Chris at Creative Supper Club dinner in Los Angeles, thanks to Caydie McCumber. They happened to sit next to each and quickly found common ground, as they were both embarking to live overseas. Shelly in London, and Chris to Barcelona. The conversation hasn't stop since that dinner. That's why when you hop into this episode we're already in conversation. We dive into AI and how Chris has used it with a client to show ideas for a Cannes project, which was green lit. Then we move into his graphic design background that infuses...
2025-06-171h 18Creative Campfire: Conversations for Creative EntrepreneursEP 04: Q&A Student Edition: Burnout, Gear, Niching Down, And Building ConnectionsToday's episode is full of insights on:Burn Out; how burnt is your toast, will depend on what action steps and how much time you will need to recover, reset and rise again.Learning on the job; never wanting to be in that situation again.Gear that has had the biggest impact on our workhow we built meaningful connectionsAdvice on breaking into a specific niche of photographyFor those interested in niching down we have a great workshop with Commercial Athletic and Wellness photographer, Caydie McCumber, check it out hereWant to...
2025-06-091h 03Creative Campfire: Conversations for Creative EntrepreneursEP 03: Q&A Student Edition: Answering Your Big Questions (Part 1)In this episode, we’re kicking off a two-part series inspired by a thoughtful list of questions Lauren received from a photography student. We dive into what it really means to find your style, how to start building a client base, and what branding looks like early in your career. Along the way, we share a few stories from our own humble beginnings — the missteps, the lessons, and the moments that helped shape the creative businesses we have today. Whether you’re just starting out or circling back to reconnect with your "why," this one’s for you.Want to reat...
2025-06-0259 minCreative Campfire: Conversations for Creative EntrepreneursEP 02: Client Management Systems (CRM)- How to Elevate What's Right For YouLauren Hubbard and I dive into why she's moving away from her current studio management system. It's a clear reason, and that leads us into talking about other options we've collectively tried. As well as we get into email systems, and the difference between CRMs and studio management software. Heat up your drink and pull up a chair by the fire.Want to treat us to a warm beverage? Coffee for Lauren and a Chai for Shelly.http://buymeacoffee.com/creativecampHop over to...
2025-05-0924 minCreative Campfire: Conversations for Creative EntrepreneursBYOB - Welcome to the CampfireWelcome to the kick off episode of Creative Campfire pod where we talk about life as a creative entrepernuer. Your campsite hosts, Shelly Waldman and Lauren Hubbard are multi-skilled, commerical photographers, who have a lot to share. In this episode, we touch on our background stories, why we started this podcast, Lauren's love for Notion, converastions we're hearing in the field (which we will get into more with future episodes.)If you’re in to having candid conversations all things spanning the work and life of being a creative entrepreneur…grab a warm beve...
2025-04-2224 min
The Dave Allen Show06/08/2023 580 Live with Dale Cooper - Senator Shelly Moore Capito, Steve WaldmanCoop welcomes on Senator Shelly Moore Capito to discuss the debt ceiling deal and upcoming economic opportunity in West Virginia. Unfortunately our interview with Steve Waldman from Rebuild Local News was partially cut off from our archive.
2023-06-0839 min
The Wider Lens: Powered by Focus on WomenS15 E140 Clubhouse: Personal Projects with Stephanie ShihToday we're talking all about personal projects! Led by Shelly Waldman and Stephanie Shih, this discussion covers topics like what to know before you start planning, how to use a personal project for your benefit, and some of the problems you might run into along the way.You can keep up with Stephanie by checking out her website or by following her on Instagram!You can find Shelly on Instagram or by visiting her website! Remember to stay safe and keep your creative juices flowing!---Tech/Project Management...
2023-03-3042 minThe Wider Lens: Powered by Focus on WomenS11 E100 It's The 100th Episode: What We've LearnedWelcome to the 100th episode of Focus on Women! Join Traci Terrick and Shelly Waldman as they reflect on the past two years and answer all the questions you might be curious about:Where did this podcast begin? Why start a podcast? What have we learned over time? Where are we headed from here?Thank you for your continued support and for tuning in each week to hear a new story. Without listeners like you, this podcast wouldn't be where it is today!If you would like to get involved with Focus On Women: you can...
2022-05-2630 min
My Food Lens#11- How to improve your food photography, get hired and grow your network from portfolio reviews with Shelly WaldmanLove the episode? Send me a text & tell me.If you’ve wondered whether it’s worth creating a photography portfolio, and what to do after, join me as I speak to Shelly Waldman, a commercial and editorial photographer based in the San Francisco Bay area, and get blown-away hear her talk about the power of creating portfolios and the practice of getting a portfolio review.In this latest episode of the podcast, Shelly talks about how portfolio reviews land you in front of huge commercial clients and maga...
2021-11-241h 06The Wider Lens: Powered by Focus on WomenS6 E54 Shelly Waldman: Food and Lifestyle PhotographerShelly Waldman is a San Francisco bay area based photographer with roots in LA. Shelly's experience as a child with parents who took tons of photos influenced her later in life. She's worked in pro sports, the banking industry and in 2009 opened her photography business. We touch on the turning point that took her from photographing families, kids and events to focusing more food and lifestyle imagery for brands. She married her background in finance and photography to helping other photographers turn their passion into a paycheck. She now offers one on one consulting as w...
2021-06-3056 min
Workbook RadioEpisode 030- Standing Out In a Saturated Market: Artist Edition, Part 4Workbook Rep Heidi Goverman talks with commercial photographers Shelly Waldman, Nathalie Gordon, Zach Anderson, and Jason Elias about how they use social media to benefit their business.Â
2019-09-2709 minWorkbook RadioEpisode 029- Standing Out In a Saturated Market: Artist Edition, Part 3On this episode we're talking promo mailers and emails. Find out what photographers Shelly Waldman, Jason Elias, Nathalie Gordon, and Zach Anderson have to say on how much is too much, subject lines, and how to include mentioning motion!
2019-09-1210 minWorkbook RadioEpisode 028- Standing Out In a Saturated Market: Artist Edition, Part 2On this episode, Workbook regional rep Heidi Goverman talks to commercial photographers Zach Anderson, Jason Elias, Nathalie Gordon, and Shelly Waldman, about casual networking and social media.
2019-08-3010 minWorkbook RadioEpisode 027- Standing Out In a Saturated Market: Artist Edition, Part 1Photographers Nathalie Gordon, Shelly Waldman, Jason Elias, and Zach Anderson share their experience with students at Santa Monica College. Learn about website do's and don'ts from the artists themselves on this episode of Workbook Radio!
2019-08-1512 min