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Showing episodes and shows of
Sherry Goldman
Shows
Let’s Talk PR & More!
Let's Talk PR & More Show #86: David Fuscus, Xenophon Strategies, on generative AI in PR
Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact agency profitability, and specific AI tools, such as Precis AI, which are being developed specifically for the public relations industry. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is...
2025-07-21
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #85: Heddy DeMaria, Hunter, on motivating and engaging Gen Z
Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasing patterns, decisions, and interactions with media and influencers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or is...
2025-07-14
29 min
Brand Stories
Sherry Goldman: Baby Brand Steps
Goldman PR's Founder Sherry Goldman has successfully counseled her public relations clients for the last 28 years. She gives a look at the past, present and future of public relations.
2025-06-29
21 min
Let’s Talk PR & More!
Let's Talk PR & More Show #84: Laura Borgstede, Calysto Communications, on using AI in PR and media relations
Sherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their work. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue th...
2025-06-23
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #83: Kourtney Jason, Pacific & Court, on book publicity
Sherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by orga...
2025-06-09
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #82: Frank D'Agostino on brand-media partnerships
Sherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and comp...
2025-06-02
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #81: Alexandra Zendrian, AtoZ Communications, on identifying newsworthy stories
Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and also effectively engage audiences on social media and in owned tactics. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue tha...
2025-05-19
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #80: Pam Cronin, Pam Ann Marketing, on Google analytics
Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, not just those provided by the Google. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a...
2025-05-12
25 min
Let’s Talk PR & More!
Let's Talk PR & More Show #79 - Natacha Favry, Kalamari, on PR in the U.S. and Europe
Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are very different between the U.S. and Europe, and Sherry and Natacha discuss how to understand and meet those differences. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in...
2025-05-05
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #78: Tommy Means, Mekanism, on storytelling for emerging media
Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all aspects of marketing, branding, and communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Epi...
2025-04-28
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #77: Peter Freedman, Think Inc., on PR, guerilla marketing & the PR for Calm
Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the relatively unknown app become a worldwide media sensation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to pu...
2025-04-21
27 min
Law Matters 1030
Mo Goldman - Immigration Laws
In this conversation, Sherry Harrison and immigration attorney Mo Goldman discuss the complexities of U.S. immigration law, the challenges faced by undocumented immigrants, and the role of local law enforcement in immigration enforcement.
2025-04-08
1h 01
Let’s Talk PR & More!
Let's Talk PR & More Show #76: Neil Brown, The Poynter Institute, on local media and today's media environment
Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can help ensure the media will always serve us. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a di...
2025-04-07
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #75: Matt Krayton, Publitics, on political communications
Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profi...
2025-03-31
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #74: Gabrielle Kessler, We Are Social, on experiential marketing
Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...
2025-03-24
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #73: Brian Bohl, Canon USA, media relations for sports and B2B clients
Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New York Racing Association.) Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Ta...
2025-03-17
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications Job
Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, marketing, communications, and related fields. Their conversation covers finding and marketing your personal brand, writing resumes and LinkedIn profiles, searching for opportunities, and the importance of networking. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is...
2025-03-10
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #71: Adam Rubin, Commack School District, on PR for school districts
Sherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate its diverse constituent groups. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that in...
2025-03-03
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #70: Ethan Rasiel, Lightspeed Public Relations, on global PR
Sherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run b...
2025-02-24
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #69: Sandra Stahl, jacobstahl, on healthcare and life sciences communications
Sherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by o...
2025-02-10
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #68: Pam Cronin, Pam Ann Marketing, on SEO
Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR mana...
2025-02-03
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #67: Elliot Sloane, ThroughCo Communication, on crisis communications and reputation management
Sherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...
2025-01-27
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #66: Janet Goldstein, Janet Goldstein Enterprises, on book publishing
Sherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bringing a book to market successfully. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of...
2025-01-20
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #65: Simone Sloan, Your Choice Coach, on DEI and creating an inclusive workplace
Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by or...
2025-01-13
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #64: Patrick Aievoli, Rock Paper Pixels, on how AI is changing how we communicate
Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & M...
2024-12-16
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #63: Alyssa Peek, Peek Photography, on using photos in PR and marketing
Sherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, and how to approach being photographed to be your best authentic self. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or iss...
2024-12-09
26 min
Living Medicine
Breaking Barriers in Mental Health: How Psychedelic Therapy Can Reduce Human Suffering
Sherry Rais is the Co-founder and CEO of Enthea, a licensed, third-party administrator of health plan benefits. Through her company, she focuses on expanding access to psychedelic-assisted therapy to alleviate human suffering. Sherry holds a Certificate in Psychedelic Therapies and Research and is the former Executive Director of the Boston Psychedelic Research Group. In this episode… The world is riddled with suffering, and it’s often linked to natural disasters, community tragedies, and poverty. How can we alleviate human suffering and help individuals work through their traumas? Psychedelics advocate Sherry Rais maintains that certa...
2024-12-05
39 min
Let’s Talk PR & More!
Let's Talk PR & More Show #62: Jack Appleman, Successful Business Writing, on writing effective copy
Sherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step process for editing, and how to use AI as your writing partner. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a...
2024-12-02
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #61: Lee Harris, NewsNation, on the changing media landscape and impact
Sherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integrated operations of Nexstar's NewsNation and WGN Radio. Their conversation covers how the media covered the recent political elections; the growing influence of AI in news and the increasing impact of misinformation and disinformation, the challenges facing the media and m...
2024-11-18
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #60: Linda Zebian, Muck Rack, on the State of PR Report
Sherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media coverage, as well as issues that impact PR professionals working in both agency and corporate settings. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue re...
2024-11-11
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #59 - Norman Pearlstine, executive editor of the Wall Street Journal, LA Times and Forbes
Sherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of journalism and the media model, heightened by the rapid integration of new technology. Their conversation also spans the issues of misinformation and disinformation, mistrust in the media, and the symbiotic relationship between the media and public relations. Let’s Talk PR...
2024-11-04
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #58: Julie Fry, Your Expert Guest, on podcasts
Sherry Goldman's guest is Julie Fry, founder of Your Expert Guest. Sherry and Julie discuss podcasts. Their conversation spans the importance of podcasts in PR and thought leadership programs, as well as best practices for pitching podcasts and being a guest on podcasts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; prof...
2024-10-28
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #57: Grace Leong, Hunter, on consumer marketing
Sherry Goldman's guest is Grace Leong, CEO of Hunter. Sherry and Grace discuss consumer marketing and the changing ways brands and organizations are using marketing and PR to reach newer generations of consumers, including Gen Z and the emerging Gen Alpha consumers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of P...
2024-10-21
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #56: Mike Maynard, Napier Group, on B2B communications
Sherry Goldman's guest is Mike Maynard, managing director/CEO of Napier Group. Sherry and Mike discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; indu...
2024-10-14
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #55: Josh Reynolds, Rob Roy Consulting, on persuasive storytelling
Sherry Goldman's guest is Josh Reynolds, founder and CEO of Rob Roy Consulting, a consulting firm that focuses on persuasive communications and authentic storytelling. Sherry and Josh discuss the relationship between persuasion and storytelling (there is a science behind them), best practices for telling a story with a purpose, and the 3 pillars of persuasive communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Ta...
2024-10-07
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #54: Steve Chirello, Chirello Advertising, on handling integrated communications in smaller markets
Sherry Goldman's guest is Steve Chirello, founder of Chirello Advertising. Sherry and Steve discuss best practices for handling integrated communications campaigns (public relations, advertising, marketing) in smaller markets. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situ...
2024-09-30
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #53: Kate Finley, Belle Communication, on building a remote culture
Sherry Goldman's guest is Kate Finley, founder of Belle Communication. Sherry and Kate discuss building and fostering a remote culture that fosters teamwork, strong communication, and a work-life balance for employees. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR m...
2024-09-23
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #52: Tara Baumgarten, //NKST, on conferences role in integrated communications
Sherry Goldman's guest is Tara Baumgarten, head of public relations and strategic communications at //NKST. Sherry and Tara discuss the important role conferences can play in integrated communications and thought leadership programs. Their discussion includes best practices for outreach to conference organizers and how leaders and organizations can leverage conferences participation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have...
2024-09-16
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #51: Andrew Bergin, Speaking Virtually, on communicating effectively
Sherry Goldman's guest is Andrew Bergin, founder and managing partner of Speaking Virtually. Sherry and Andy discuss the keys to effective and effortless communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and chan...
2024-09-09
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #50: Margaret Myers, Long Dash, on effective storytelling
Sherry Goldman's guest is Margaret Myers, director of editorial at Long Dash. Sherry and Marge discuss effective storytelling and how the 'editorial difference' can enable brands and organizations to better develop messages and communications that will engage audiences authentically. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and...
2024-08-19
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #49: Dick Grove, INK Inc Public Relations, on earned media and client relations
Sherry Goldman's guest is Dick Grove, founder and CEO of INK Inc Public Relations. Sherry and Dick discuss the changes in the PR industry, changing agency-client relations and relationships, including the retainer model, and the importance of earned media in PR programs. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of P...
2024-08-12
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #48: Jerry Barmash, NY broadcaster and author, on Here Now The News
Sherry Goldman's guest is Jerry Barmash, a New York area broadcaster and reporter and author of the new book Here Now The News. Sherry and Jerry talk about Jerry's new book Here Now The News, which focuses on the stories of local TV news anchors and reporters, discussing how broadcast talent both reflects and also shapes the news covered. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR...
2024-08-05
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #47: Ray Hennessey, Vocatus, on crisis communications and corporate apologies
Sherry Goldman's guest is Ray Hennessey, CEO and executive partner of Vocatus and author of the book Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis. Sherry and Ray discuss crisis communications and best practices for corporate apologies. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; prof...
2024-07-29
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #46: Kerri Allen, Applecart, on the role of data in PR and marketing
Sherry Goldman's guest in Kerri Allen, senior managing director of Applecart. Sherry and Kerri discuss the growing role of data in PR, how data and the digital landscape are changing what PR and do and evaluate, and decision-maker marketing. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, ma...
2024-07-22
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #45: Jerry Pionk, Xcelsior Communications, on AI in PR & government communications
Sherry Goldman's guest is Jerry Pionk, owner and principal of Xcelsior Communications. Sherry and Jerry discuss AI and how government entities are using AI in PR and communications initiatives. Jerry shares his experiences using AI and handling communications in key government roles, including for the King County Department of Local Services in Seattle, and in training staffs as an advisor during deployments in Korea and Afghanistan, as well as work at the Pentagon, as well as ethical best practices for AI use going forward. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the...
2024-07-15
31 min
Let’s Talk PR & More!
Let's Talk PR & More Show #44: Mickie Kennedy, eReleases, on what makes a good press release
Sherry Goldman's guest is Mickie Kennedy, founder of eReleases. Sherry and Mickie discuss what makes news and what makes a good press release that will generate media coverage. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR manag...
2024-06-24
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #43: Chris Vaccaro, NOAA's National Weather Service, on PR for the weather service
Sherry Goldman's guest is Chris Vaccaro, communications director of NOAA's National Weather Service. Chris discusses the internal and external communications and media relations efforts done for the National Weather Service. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR mana...
2024-06-17
34 min
Let’s Talk PR & More!
Let's Talk PR & More Show #42: Karen Amster-Young, Sabrina Levine Communications, on brand partnerships
Sherry Goldman's guest is Karen Amster-Young, strategic advisor for Sabrina Levine Communications. Sherry and Karen discuss best practices for strategic brand partnerships and sponsorships. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...
2024-06-10
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #41: Chris Winans, Chris Winans Consulting, on crisis media relations
Sherry Goldman's guest is Chris Winans, a strategic communications advisor working mostly with the insurance industry and founder of Chris Winans Consulting. Sherry and Chris discuss Chris' experience in insurance industry crisis communications (including at AIG) and best practices for media relations in a crisis communications effort. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campa...
2024-06-03
27 min
Let’s Talk PR & More!
Let's Talk PR & More Show #40: Barrie Cohen, BC Public Relations, on starting an entreneurial PR agency
Sherry Goldman's guest is Barrie Cohen, founder of BC Public Relations. Sherry and Barrie discuss their journeys starting and building entrepreneurial public relations agencies. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...
2024-05-20
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #39: Linda Zebian, Muck Rack, on State of Journalism 2024 Report
Sherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or...
2024-05-13
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #38: Michael R. Virgintino, MRV Marketing Communication, on historical campaigns and Freedomland U.S.A.
Sherry Goldman's guest is Michael R. Virgintino of MRV Marketing Communications. They discuss Mike's experience leading CSR initiatives for a range of clients and his passion for history, which he incorporates in his PR campaigns and which also led him to revive interest and now spearhead a public relations effort for Freedomland U.S.A., an American history theme park in New York City. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a d...
2024-05-06
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #37: Neha Bhalani, CSG Law, on intellectual property
Sherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and compa...
2024-04-29
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #36: Tony Sclafani, Mercury Public Affairs, on public affairs PR and storytelling
Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center). Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and...
2024-04-15
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #35: Lesley Gold, SutherlandGold Group, on developing compelling stories for executives and brands
Sherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campa...
2024-04-01
30 min
Let’s Talk PR & More!
Let's Talk PR & More Show #34: Anthony D'Angelo, Syracuse University, on AI's impact on PR
Sherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk...
2024-03-25
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #33: Ken Makovsky, Makovsky, on the importance of trust
Sherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trend...
2024-03-11
24 min
Let’s Talk PR & More!
Let's Talk PR & More Show #32: Jody Fisher, Jody Fisher PR, on the PR-media relationship
Sherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media profe...
2024-03-04
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #31: Robert Weiss, MultiVision Digital, on video
Sherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...
2024-02-26
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #30: Sandra Sokoloff, Alvarez & Marsal, on the client agency partnership
Sherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and m...
2024-02-12
29 min
Let’s Talk PR & More!
Let's Talk PR & More Show #29: Jeanne Salvatore, Seton Hall University, on Navigating the Transition from Journalism to PR & Comm Certificate Program
Sherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from PRSA that will give them a competitive advantage in the workplace. More information on the certificate program is available at www.prsa.org/JournalismPR.
2024-02-05
26 min
Let’s Talk PR & More!
Let's Talk PR & More Show #28: Lara Kisielewska, Optimum Design & Consulting, on branding
Sherry Goldman's guest is Lara Kisielewska, founder of Optimum Design & Consulting. Sherry and Lara discuss the many facets of branding (it is more than just a graphic design). Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR manag...
2024-01-29
28 min
Let’s Talk PR & More!
Let's Talk PR & More Show #27: Nick Ashooh, APCO Worldwide, on corporate communications
Sherry Goldman's guest is Nick Ashooh, senior director of corporate and executive communication at APCO Worldwide. Prior to joining APCO, Nick head senior communications positions at five Fortune 500 companies (including AIG and Alcoa) across sectors including energy, utilities, and financial services. Sherry and Nick discuss corporate communications and best practices for dealing with issues and crises companies may face. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR...
2024-01-22
28 min
The PR Podcast
161. Sherry Goldman, CEO, Goldman Communications Group on Good Ol' Fashioned Earned Media
When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Group, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher ed...
2024-01-22
30 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #26: Mike Paul, Reputation Doctor, on repuation and risk management
Sherry Goldman’s guest is Mike Paul, president and CEO of Reputation Doctor, LLC. Sherry and Mike discuss the importance of and best practices for reputation management and risk management - critical to the success and stability of every organization and individual. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...
2024-01-15
30 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #25: Patrice Tanaka, Joyful Planet, on finding joy and being purpose-driven
Sherry Goldman’s guest is Patrice Tanaka, founder of Joyful Planet. Sherry and Patrice discuss the importance of being purpose-driven, which individuals, brands, and organizations should all prioritize to help them find greater success, fulfillment, and joy. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and medi...
2024-01-08
31 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #24: Sue Zizza, SueMedia Productions, on audiobooks
Sherry Goldman's guest is Sue Zizza, owner of SueMedia Productions and Radio Waves Studios. Sherry and Sue discuss audio and audiobooks as a way to tell stories and promote corporate thought leadership. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how...
2023-12-18
31 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #23: Mark McClennan, EthicalVoices and C+C, on ethics and AI
Sherry Goldman's guest is Mark McClennan, of C+C and also host of EthicalVoices. Sherry and Mark discuss ethics the ethics of AI in public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the medi...
2023-12-11
30 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #22: Linda Zebian, Muck Rack, on State of Journalism Report
Sherry Goldman's guest is Linda Zebian, senior director of communications and community at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's recent State of Journalism Report, including the insights it found about the relationship between PR pros and print and broadcast journalists. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and...
2023-12-04
28 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #21: Chelsey Pendock, Innovision Advertising, on advertising
Sherry Goldman's guest is Chelsey Pendock, managing partner of Innovision Advertising. Sherry and Chelsey talk about the principles of advertising and how to advertising can support public relations and marketing, which are all part of the marketing mix. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marke...
2023-11-13
27 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #20: Wendy Goldstein, Office of the Nassau County Comptroller, on communications for institutions and government
Sherry Goldman's guest is Wendy Goldstein, director of communications for the Office of the Nassau County Comptroller. Wendy shares her experiences in leading communications for government and institutional organizations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR ma...
2023-11-06
30 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #19: Jeff Morosoff, Hofstra University, on PR education
Sherry Goldman's guest is Jeff Morosoff, chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University's Lawrence Herbert School of Communication. Sherry and Jeff discuss PR education and how and what they teach their students is changing to meet the changing and expanding PR discipline. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have...
2023-10-30
32 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #18: Theresa Jacobellis, IPRO, on healthcare communications
Sherry Goldman’s guest is Theresa Jacobellis, director of communications solutions at IPRO and also president of the Public Relations Professionals of Long Island. Sherry and Theresa discuss healthcare communications – the challenges, the opportunities, and best practices. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media...
2023-10-23
29 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #17: Lynne Scott Jackson, City College of New York, on preparing students for PR careers and internships
Sherry Goldman's guest is Lynne Scott Jackson, president of Millynneum Marketing, Media & Public Affairs, and distinguished lecturer at CUNY's City College of New York. Their conversation ranges from multicultural public relations to the preparing today's PR students for their future careers, including the importance of internships. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by orga...
2023-10-16
29 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #16: Shelley Spector, PR Museum, on Female PR Pioneers
Sherry Goldman's guest is Shelley Spector, founder of the Museum of Public Relations. They discuss the stories and contributions of female PR pioneers, who have often been overlooked or unrecognized for their contributions to the public relations industry until recently. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...
2023-10-09
30 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #15: Michael Harrison, Talkers, on the radio business
Sherry Goldman’s guest is Michael Harrison, editor and publisher of Talkers, the leading publication on the talk radio industry. Their wide-ranging conversation spans the state of the radio industry today, where it’s heading, and how PR professionals can leverage radio’s reach. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizatio...
2023-10-02
34 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #14: Christine Deska, Nonprofit Sector Strategies, on Nonprofits
Sherry Goldman's guest is Christine Deska, president and co-founder of Nonprofit Sector Strategies. Their conversation addresses the communications needs of nonprofit organizations, including external and internal communications, board relations, member communications, how PR/communications supports development and fundraising efforts, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profi...
2023-09-18
36 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #13: George Rosenberg, The Rosenberg Group, on the PR industry
Sherry Goldman's guest is George Rosenberg, principal of The Rosenberg Group. Their conversation covers the changing PR industry, the importance of talent to agency success, and keys to successful leadership in public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trend...
2023-09-11
34 min
Hofstra Radio Alumni Audio Yearbook
HRAAY Sherry Goldman Vol 1
It was my great pleasure to talk to Sherry Goldman about her early days at Hofstra Radio in the late 1970s and her current role as host of her own program, “Let’s Talk PR & More.” Sherry is also a member of the Dean's Advisory Board for the Herbert School of Communications. Thank you for listening.
2023-08-29
36 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #12: Julie Livingston, WantLeverage Communications, on Thought Leadership and LinkedIn
Sherry Goldman's guest is Julie Livingston, president of WantLeverage Communications. Sherry and Julie discuss the importance of thought leadership, best practices, and the role of LinkedIn in thought leadership initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how P...
2023-08-28
34 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #11: Laurel Carpenter, Pearl Consulting NYC, on brand voice
Sherry Goldman's guest is Laurel Carpenter, co-founder of Pearl Consulting NYC. Sherry and Laurel discuss the importance of indentifying brand voice and best practices for communicating that brand voice to key targets in all forms of communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and m...
2023-08-21
35 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #10 - Petia Adbur-Razzaaq, The Stylista Group, on influencer marketing
Sherry Goldman's guest is Petia Adbur-Razzaaq, principal of The Stylista Group. Sherry and Petia talk about influencer marketing, its importance, and best practices for brands and organizations interested in working with influencers as part of their PR and marketing campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...
2023-08-14
33 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #9 - Nirmala Singh, Zeno Group, on food/beverage PR and food blogging
Sherry Goldman's guest is Nirmala Singh, vice president of Zeno Group. They talk food PR (Nirmala heads many of Zeno's food-related accounts and also blogs and reports on food and beverage at FoodBeast.com) and also mentoring of new PR professionals. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profi...
2023-08-07
34 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #8 - Art Stevens, The Stevens Group, on the PR industry and agency leadership
Sherry Goldman's guest is Art Stevens, managing partner of the consulting firm The Stevens Group. Their conversation spans the changing PR industry, keys to successful agency ownership and leadership, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of ho...
2023-07-31
29 min
Let’s Talk PR & More!
Let’s Talk PR & More Episode #7 - Lynsie Slachetka, aJuxt Media Group, on Digital Marketing
Sherry Goldman's guest is Lynsie Slachetka, founder of aJuxt Media Group. Sherry and Lynsie have a conversation about digital marketing and best practices for integrating digital marketing into PR campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how P...
2023-07-24
29 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #6 - Jerry Barmash, Patch.com on Local Media
Sherry Goldman’s guest is Jerry Barmash, Long Island Editor of Patch.com. They talk about the importance of local media, how local reporters source their stories, and best practices for PR people seeking local media coverage. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and med...
2023-07-17
33 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #5 - Joice Truban Curry, c3 Communications
Sherry Goldman’s guest is Joice Truban Curry, CEO of c3 Communications in San Diego. Joice shares her insights, experiences, and best practices for handling local PR for live entertainment shows, venues, and national touring productions, including the circus, National Boat Shows, Cirque de Soleil, and Hot Wheel Monster Truck Live. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & Mor...
2023-07-10
35 min
Let’s Talk PR & More!
Let’sTalk PR & More Show #4 - Dr. Brooke Grindlinger, NY Academy of Sciences
Sherry Goldman's guest is Dr. Brooke Grindlinger, chief scientific officer of the New York Academy of Sciences. Their conversation covers the importance of science communications and ways to make science topics (including health- and environmental-related issues) more accessible and attractive to the public. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and c...
2023-06-26
39 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #3 - Dawn Kelly, The Nourish Spot
Sherry Goldman’s guest is Dawn Kelly, CEO of The Nourish Spot. After a long, storied career in corporate PR which abruptly evaporated, Dawn used her PR and marketing expertise to launch her entrepreneurial career, founding The Nourish Spot, giving back to the community and more. She shares her journey and tips for success with Sherry. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episod...
2023-06-19
32 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #2- Ken Jacobs, Jacobs Consulting
Sherry Goldman talks with Ken Jacobs of Jacobs Consulting & Executive Coaching about leadership and the impact effective leaders have on their organizations and teams. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...
2023-06-12
32 min
Let’s Talk PR & More!
Let’s Talk PR & More Show #1: Shelley Spector, Founder of the PR Museum
Sherry Goldman talks with Shelley Spector, founder of the Museum of Public Relations, about the Museum (the only Museum about PR in the world), great campaigns in history featured in the Museum, and some legendary PR pioneers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and m...
2023-06-01
35 min
The Originals
Sherry Lansing: Winning through picking battles, making nice, and scaring an actor or two
Legend and icon Sherry Lansing reminds us exactly what it took to become the first woman to be head of production of a studio, as she was at 20th Century Fox, and the first to become overall boss of a studio when she landed atop Paramount in 1992. Impediments covered: Everyone in meetings assuming you're sleeping with someone important and nobody in meetings listening to a word you say. How Fatal Attraction both made her career--and attracted the ire of feminists. Lansing might have gotten the reputation as having the nicest "no" in town, but listeners will be rewarded with...
2022-11-28
1h 02
Social Capital
365: Communicating in the Digital World Today - with Sherry Goldman
Meet SherrySherry is the founder of Goldman Communications Group an award-winning public relations agency. Sherry works with companies and nonprofit associations and their leadership, helping them tell their stories and effectively reach key stakeholders. The agency offers strategic counsel messaging, media relations, corporate communications, thought leadership programming, community and industry relations, and crisis communication. Sherry is also an adjunct professor at the City College of New York. What's the biggest challenge for companies today that want to be seen, be successful, and be known in today's business and media environment?I think t...
2022-10-26
39 min
Sandwich Parenting
DEI Strategist Pooja Shahani
Pooja Shahani, founder of Kintsugi Consulting and co-found of Metamorphosis, is a Diversity, Equity, and Inclusion Strategist. She has experience working with multinational organizations and non-profit across the globe, including in India, Hong Kong, and the US. Pooja has had a number of careers, including being a journalist, a development practitioner and a corporate leader. She believes in the power of courageous questioning and co-creating more sustainable and equitable ecosystems. Prior to launching Kintsugi, she led Diversity and Inclusion (D&I) for Goldman Sachs India and was the Country Manager for Community Business in India, a D&I...
2022-10-06
48 min
A Turn of Events
SHOUT IT LOUD! BEST PRACTICES TO MAKE YOUR EVENT A SUCCESS WITH SHERRY GOLDMAN
We had a great time with Sherry Goldman, President and Founder of Goldman Communications Group, discussing PR best practices to make your event a success.Sherry shared her brilliance on:what to consider when messaging for different audiences; timing for distributing press releases;what PESO stands for;what media looks at when determining whether to cover an event;how public relations has changed for virtual events;working with sponsors;key message points when reaching out to audiences; utilizing influencers to market your event; andso much more.Sherry GoldmanEmail: sherry@goldmanpr.netWebsite: www.go...
2021-08-01
46 min
Shop4aBiz Podcast
Coaching Happy with Sherry Goldman
Interview with Sherry Goldman of CoachingHappy.com Hello and welcome to this episode of Shop 4 a biz Today\'s guest is Sherry Goldman, she\'s our happiness expert and she has some information that you would like to share with. You take it away Sherry Well thank you, Daniel. And just in our little side talk before we started where you know, declaring yourself the happiness expert, it is a big declaration. Um but luckily for me you can learn happiness and that\'s I spent about 20 years learning happiness because I couldn\'t find it anywhere and so I...
2021-05-16
00 min
Shop4aBiz Podcast
Coaching Happy with Sherry Goldman
Interview with Sherry Goldman of CoachingHappy.comHello and welcome to this episode of Shop 4 a biz Today's guest is Sherry Goldman, she's our happiness expert and she has some information that you would like to share with. You take it away Sherry Well thank you, Daniel. And just in our little side talk before we started where you know, declaring yourself the happiness expert, it is a big declaration. But luckily for me you can learn happiness and that's I spent about 20 years learning happiness because I couldn't find it anywhere and so I am n...
2021-05-16
03 min
Talks at GS
Sherry Turkle
In this episode, MIT professor Sherry Turkle discusses her groundbreaking research on technology, empathy and ethics, and how writing about her own life experiences in her memoir "The Empathy Diaries" helped inform that research. The interview is moderated by Goldman Sachs' Bentley de Beyer.This podcast should not be copied, distributed, published or reproduced, in whole or in part, or disclosed by any recipient to any other person. The information contained in this podcast does not constitute a recommendation from any Goldman Sachs entity to the recipient. Neither G...
2021-03-22
17 min
The Infinite Inning
Infinite Inning 175: The Silent John Titus Comedy Hour
Solo-mini-diet episode in which there are stories of people getting hit, both in the sort of fun baseball way and also the sad other kind. Also, a look at San Diego Padres scolds. TABLE OF CONTENTSArt Fletcher, Oil-Man (Not that Kind)*The Price of Ice in Pittsburgh*Odubel Herrera/Joe Giradi/Sherry Magee*Let Fernando Tatis, Jr Play (For What He’s Worth)!*Goodbyes.The Infinite Inning is not only about baseball but a state of mind. Steven Goldman, rotating cohosts Jesse Spector, Cliff Corcoran, and David Roth, and occasional guests discuss the game’s pr...
2021-02-22
1h 00