Sherry Goldman - Podcast Details

Shows

Let’s Talk PR & More!Let's Talk PR & More Show #96: Kathleen Lucente, Red Fan Communications, on PR in a 'No Click' WorldSherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives, as well as how AI is positioning PR as a key driver for marketing initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public rela...

2025-10-0628 min

Let’s Talk PR & More!Let's Talk PR & More Show #95: Muck Rack Study: What is AI ReadingSherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of earned media in what AI sources, and how PR should adapt to take advantage of AI's capabilities. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue rel...

2025-09-2927 min

Let’s Talk PR & More!Let's Talk PR & More Show #94: Jennifer Kaplan, Evolve Public Relations and Marketing, on reputationSherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; prof...

2025-09-2226 min

Let’s Talk PR & More!Let's Talk PR & More Show #93: Donetta Allen, Bobbie, on influencers and influencer marketingSherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profi...

2025-09-1528 min

Let’s Talk PR & More!Let's Talk PR & More Show #92: Patrick Aievoli, Rock Paper Pixels, on regulations impacting AISherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that impact AI and our use of AI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR...

2025-09-0827 min

Let’s Talk PR & More!Let's Talk PR & More Show #91: Amy Cosper, Bizee, on entrepreneurship and starting a businessSherry Goldman's guest is Amy Cosper, head of content for Bizee. Sherry and Amy discuss the opportunities and challenges of becoming an entrepreneur. Their conversation covers steps for starting a business and/or consultancy, including business, operational, and communications/marketing efforts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...

2025-08-2528 min

Let’s Talk PR & More!Let's Talk PR & More Show #90, Jaci Clement, Fair Media Council, on changing local media landscape and media accountabilitySherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement, and why local news matters more than ever. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that int...

2025-08-1828 min

Let’s Talk PR & More!Let's Talk PR & More Show #89: Jennifer Avril, Warner Communications, on environmental, climate tech, and sustainability communicationsSherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainability issues, especially in today's world of rapidly changing regulations and policies and polarized and fragmented target audiences. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or...

2025-08-1128 min

Let’s Talk PR & More!Let's Talk PR & More Show #88: Jeff Blumenfeld, Blumenfeld & Associates, on PR to find a life-saving kidney donorSherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he found he needed a kidney transplant. His effort was successful and now he's sharing his story, and simple actionable advice, to help others who might find themselves or those they know in a similar situation. (You can find...

2025-08-0425 min

Let’s Talk PR & More!Let's Talk PR & More Show #87: Fay Shapiro, CommPRO.biz, on the changing public relations industrySherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered camp...

2025-07-2825 min

Let’s Talk PR & More!Let's Talk PR & More Show #86: David Fuscus, Xenophon Strategies, on generative AI in PRSherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact agency profitability, and specific AI tools, such as Precis AI, which are being developed specifically for the public relations industry. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is...

2025-07-2129 min

Let’s Talk PR & More!Let's Talk PR & More Show #85: Heddy DeMaria, Hunter, on motivating and engaging Gen ZSherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasing patterns, decisions, and interactions with media and influencers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or is...

2025-07-1429 min

Let’s Talk PR & More!Let's Talk PR & More Show #84: Laura Borgstede, Calysto Communications, on using AI in PR and media relationsSherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their work. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue th...

2025-06-2327 min

Let’s Talk PR & More!Let's Talk PR & More Show #83: Kourtney Jason, Pacific & Court, on book publicitySherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by orga...

2025-06-0927 min

Let’s Talk PR & More!Let's Talk PR & More Show #82: Frank D'Agostino on brand-media partnershipsSherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and comp...

2025-06-0228 min

Let’s Talk PR & More!Let's Talk PR & More Show #81: Alexandra Zendrian, AtoZ Communications, on identifying newsworthy storiesSherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and also effectively engage audiences on social media and in owned tactics. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue tha...

2025-05-1926 min

Let’s Talk PR & More!Let's Talk PR & More Show #80: Pam Cronin, Pam Ann Marketing, on Google analyticsSherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, not just those provided by the Google. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a...

2025-05-1225 min

Let’s Talk PR & More!Let's Talk PR & More Show #79 - Natacha Favry, Kalamari, on PR in the U.S. and Europe Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are very different between the U.S. and Europe, and Sherry and Natacha discuss how to understand and meet those differences. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in...

2025-05-0527 min

Let’s Talk PR & More!Let's Talk PR & More Show #78: Tommy Means, Mekanism, on storytelling for emerging mediaSherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all aspects of marketing, branding, and communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Epi...

2025-04-2827 min

Let’s Talk PR & More!Let's Talk PR & More Show #77: Peter Freedman, Think Inc., on PR, guerilla marketing & the PR for Calm Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the relatively unknown app become a worldwide media sensation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to pu...

2025-04-2127 min

Let’s Talk PR & More!Let's Talk PR & More Show #76: Neil Brown, The Poynter Institute, on local media and today's media environmentSherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can help ensure the media will always serve us. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a di...

2025-04-0729 min

Let’s Talk PR & More!Let's Talk PR & More Show #75: Matt Krayton, Publitics, on political communicationsSherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profi...

2025-03-3129 min

Let’s Talk PR & More!Let's Talk PR & More Show #74: Gabrielle Kessler, We Are Social, on experiential marketingSherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...

2025-03-2429 min

Let’s Talk PR & More!Let's Talk PR & More Show #73: Brian Bohl, Canon USA, media relations for sports and B2B clientsSherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New York Racing Association.) Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Ta...

2025-03-1729 min

Let’s Talk PR & More!Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications JobSherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, marketing, communications, and related fields. Their conversation covers finding and marketing your personal brand, writing resumes and LinkedIn profiles, searching for opportunities, and the importance of networking. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is...

2025-03-1028 min

Let’s Talk PR & More!Let's Talk PR & More Show #71: Adam Rubin, Commack School District, on PR for school districtsSherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate its diverse constituent groups. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that in...

2025-03-0329 min

Let’s Talk PR & More!Let's Talk PR & More Show #70: Ethan Rasiel, Lightspeed Public Relations, on global PRSherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run b...

2025-02-2428 min

Let’s Talk PR & More!Let's Talk PR & More Show #69: Sandra Stahl, jacobstahl, on healthcare and life sciences communicationsSherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by o...

2025-02-1029 min

Let’s Talk PR & More!Let's Talk PR & More Show #68: Pam Cronin, Pam Ann Marketing, on SEOSherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR mana...

2025-02-0329 min

Let’s Talk PR & More!Let's Talk PR & More Show #67: Elliot Sloane, ThroughCo Communication, on crisis communications and reputation managementSherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...

2025-01-2729 min

Let’s Talk PR & More!Let's Talk PR & More Show #66: Janet Goldstein, Janet Goldstein Enterprises, on book publishingSherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bringing a book to market successfully. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of...

2025-01-2028 min

Let’s Talk PR & More!Let's Talk PR & More Show #65: Simone Sloan, Your Choice Coach, on DEI and creating an inclusive workplace Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by or...

2025-01-1328 min

Let’s Talk PR & More!Let's Talk PR & More Show #64: Patrick Aievoli, Rock Paper Pixels, on how AI is changing how we communicateSherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & M...

2024-12-1628 min

Let’s Talk PR & More!Let's Talk PR & More Show #63: Alyssa Peek, Peek Photography, on using photos in PR and marketingSherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, and how to approach being photographed to be your best authentic self. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or iss...

2024-12-0926 min

Let’s Talk PR & More!Let's Talk PR & More Show #62: Jack Appleman, Successful Business Writing, on writing effective copySherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step process for editing, and how to use AI as your writing partner. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a...

2024-12-0226 min

Let’s Talk PR & More!Let's Talk PR & More Show #61: Lee Harris, NewsNation, on the changing media landscape and impactSherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integrated operations of Nexstar's NewsNation and WGN Radio. Their conversation covers how the media covered the recent political elections; the growing influence of AI in news and the increasing impact of misinformation and disinformation, the challenges facing the media and m...

2024-11-1829 min

Let’s Talk PR & More!Let's Talk PR & More Show #60: Linda Zebian, Muck Rack, on the State of PR ReportSherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media coverage, as well as issues that impact PR professionals working in both agency and corporate settings. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue re...

2024-11-1126 min

Let’s Talk PR & More!Let's Talk PR & More Show #59 - Norman Pearlstine, executive editor of the Wall Street Journal, LA Times and ForbesSherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of journalism and the media model, heightened by the rapid integration of new technology. Their conversation also spans the issues of misinformation and disinformation, mistrust in the media, and the symbiotic relationship between the media and public relations. Let’s Talk PR...

2024-11-0426 min

Let’s Talk PR & More!Let's Talk PR & More Show #58: Julie Fry, Your Expert Guest, on podcastsSherry Goldman's guest is Julie Fry, founder of Your Expert Guest. Sherry and Julie discuss podcasts. Their conversation spans the importance of podcasts in PR and thought leadership programs, as well as best practices for pitching podcasts and being a guest on podcasts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; prof...

2024-10-2828 min

Let’s Talk PR & More!Let's Talk PR & More Show #57: Grace Leong, Hunter, on consumer marketingSherry Goldman's guest is Grace Leong, CEO of Hunter. Sherry and Grace discuss consumer marketing and the changing ways brands and organizations are using marketing and PR to reach newer generations of consumers, including Gen Z and the emerging Gen Alpha consumers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of P...

2024-10-2130 min

Let’s Talk PR & More!Let's Talk PR & More Show #56: Mike Maynard, Napier Group, on B2B communicationsSherry Goldman's guest is Mike Maynard, managing director/CEO of Napier Group. Sherry and Mike discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; indu...

2024-10-1429 min

Let’s Talk PR & More!Let's Talk PR & More Show #55: Josh Reynolds, Rob Roy Consulting, on persuasive storytellingSherry Goldman's guest is Josh Reynolds, founder and CEO of Rob Roy Consulting, a consulting firm that focuses on persuasive communications and authentic storytelling. Sherry and Josh discuss the relationship between persuasion and storytelling (there is a science behind them), best practices for telling a story with a purpose, and the 3 pillars of persuasive communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Ta...

2024-10-0728 min

Let’s Talk PR & More!Let's Talk PR & More Show #54: Steve Chirello, Chirello Advertising, on handling integrated communications in smaller marketsSherry Goldman's guest is Steve Chirello, founder of Chirello Advertising. Sherry and Steve discuss best practices for handling integrated communications campaigns (public relations, advertising, marketing) in smaller markets. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situ...

2024-09-3027 min

Let’s Talk PR & More!Let's Talk PR & More Show #53: Kate Finley, Belle Communication, on building a remote cultureSherry Goldman's guest is Kate Finley, founder of Belle Communication. Sherry and Kate discuss building and fostering a remote culture that fosters teamwork, strong communication, and a work-life balance for employees. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR m...

2024-09-2329 min

Let’s Talk PR & More!Let's Talk PR & More Show #52: Tara Baumgarten, //NKST, on conferences role in integrated communicationsSherry Goldman's guest is Tara Baumgarten, head of public relations and strategic communications at //NKST. Sherry and Tara discuss the important role conferences can play in integrated communications and thought leadership programs. Their discussion includes best practices for outreach to conference organizers and how leaders and organizations can leverage conferences participation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have...

2024-09-1630 min

Let’s Talk PR & More!Let's Talk PR & More Show #51: Andrew Bergin, Speaking Virtually, on communicating effectivelySherry Goldman's guest is Andrew Bergin, founder and managing partner of Speaking Virtually. Sherry and Andy discuss the keys to effective and effortless communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and chan...

2024-09-0930 min

Let’s Talk PR & More!Let's Talk PR & More Show #50: Margaret Myers, Long Dash, on effective storytellingSherry Goldman's guest is Margaret Myers, director of editorial at Long Dash. Sherry and Marge discuss effective storytelling and how the 'editorial difference' can enable brands and organizations to better develop messages and communications that will engage audiences authentically. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and...

2024-08-1927 min

Let’s Talk PR & More!Let's Talk PR & More Show #49: Dick Grove, INK Inc Public Relations, on earned media and client relationsSherry Goldman's guest is Dick Grove, founder and CEO of INK Inc Public Relations. Sherry and Dick discuss the changes in the PR industry, changing agency-client relations and relationships, including the retainer model, and the importance of earned media in PR programs. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of P...

2024-08-1229 min

Let’s Talk PR & More!Let's Talk PR & More Show #48: Jerry Barmash, NY broadcaster and author, on Here Now The NewsSherry Goldman's guest is Jerry Barmash, a New York area broadcaster and reporter and author of the new book Here Now The News. Sherry and Jerry talk about Jerry's new book Here Now The News, which focuses on the stories of local TV news anchors and reporters, discussing how broadcast talent both reflects and also shapes the news covered. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR...

2024-08-0529 min

Let’s Talk PR & More!Let's Talk PR & More Show #47: Ray Hennessey, Vocatus, on crisis communications and corporate apologiesSherry Goldman's guest is Ray Hennessey, CEO and executive partner of Vocatus and author of the book Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis. Sherry and Ray discuss crisis communications and best practices for corporate apologies. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; prof...

2024-07-2929 min

Let’s Talk PR & More!Let's Talk PR & More Show #46: Kerri Allen, Applecart, on the role of data in PR and marketingSherry Goldman's guest in Kerri Allen, senior managing director of Applecart. Sherry and Kerri discuss the growing role of data in PR, how data and the digital landscape are changing what PR and do and evaluate, and decision-maker marketing. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, ma...

2024-07-2227 min

Let’s Talk PR & More!Let's Talk PR & More Show #45: Jerry Pionk, Xcelsior Communications, on AI in PR & government communicationsSherry Goldman's guest is Jerry Pionk, owner and principal of Xcelsior Communications. Sherry and Jerry discuss AI and how government entities are using AI in PR and communications initiatives. Jerry shares his experiences using AI and handling communications in key government roles, including for the King County Department of Local Services in Seattle, and in training staffs as an advisor during deployments in Korea and Afghanistan, as well as work at the Pentagon, as well as ethical best practices for AI use going forward. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the...

2024-07-1531 min

Let’s Talk PR & More!Let's Talk PR & More Show #44: Mickie Kennedy, eReleases, on what makes a good press releaseSherry Goldman's guest is Mickie Kennedy, founder of eReleases. Sherry and Mickie discuss what makes news and what makes a good press release that will generate media coverage. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR manag...

2024-06-2428 min

Let’s Talk PR & More!Let's Talk PR & More Show #42: Karen Amster-Young, Sabrina Levine Communications, on brand partnershipsSherry Goldman's guest is Karen Amster-Young, strategic advisor for Sabrina Levine Communications. Sherry and Karen discuss best practices for strategic brand partnerships and sponsorships. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...

2024-06-1030 min

Let’s Talk PR & More!Let's Talk PR & More Show #41: Chris Winans, Chris Winans Consulting, on crisis media relationsSherry Goldman's guest is Chris Winans, a strategic communications advisor working mostly with the insurance industry and founder of Chris Winans Consulting. Sherry and Chris discuss Chris' experience in insurance industry crisis communications (including at AIG) and best practices for media relations in a crisis communications effort. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campa...

2024-06-0327 min

Let’s Talk PR & More!Let's Talk PR & More Show #40: Barrie Cohen, BC Public Relations, on starting an entreneurial PR agencySherry Goldman's guest is Barrie Cohen, founder of BC Public Relations. Sherry and Barrie discuss their journeys starting and building entrepreneurial public relations agencies. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...

2024-05-2029 min

Let’s Talk PR & More!Let's Talk PR & More Show #39: Linda Zebian, Muck Rack, on State of Journalism 2024 ReportSherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or...

2024-05-1330 min

Let’s Talk PR & More!Let's Talk PR & More Show #37: Neha Bhalani, CSG Law, on intellectual propertySherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and compa...

2024-04-2930 min

Let’s Talk PR & More!Let's Talk PR & More Show #36: Tony Sclafani, Mercury Public Affairs, on public affairs PR and storytellingSherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center). Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and...

2024-04-1528 min

Let’s Talk PR & More!Let's Talk PR & More Show #35: Lesley Gold, SutherlandGold Group, on developing compelling stories for executives and brandsSherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campa...

2024-04-0130 min

Let’s Talk PR & More!Let's Talk PR & More Show #34: Anthony D'Angelo, Syracuse University, on AI's impact on PRSherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk...

2024-03-2529 min

Let’s Talk PR & More!Let's Talk PR & More Show #33: Ken Makovsky, Makovsky, on the importance of trustSherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trend...

2024-03-1124 min

Let’s Talk PR & More!Let's Talk PR & More Show #32: Jody Fisher, Jody Fisher PR, on the PR-media relationshipSherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media profe...

2024-03-0428 min

Let’s Talk PR & More!Let's Talk PR & More Show #31: Robert Weiss, MultiVision Digital, on videoSherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media...

2024-02-2626 min

Let’s Talk PR & More!Let's Talk PR & More Show #30: Sandra Sokoloff, Alvarez & Marsal, on the client agency partnershipSherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and m...

2024-02-1229 min

Let’s Talk PR & More!Let's Talk PR & More Show #29: Jeanne Salvatore, Seton Hall University, on Navigating the Transition from Journalism to PR & Comm Certificate ProgramSherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from PRSA that will give them a competitive advantage in the workplace. More information on the certificate program is available at www.prsa.org/JournalismPR.

2024-02-0526 min

Let’s Talk PR & More!Let's Talk PR & More Show #28: Lara Kisielewska, Optimum Design & Consulting, on brandingSherry Goldman's guest is Lara Kisielewska, founder of Optimum Design & Consulting. Sherry and Lara discuss the many facets of branding (it is more than just a graphic design). Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR manag...

2024-01-2928 min

Let’s Talk PR & More!Let's Talk PR & More Show #27: Nick Ashooh, APCO Worldwide, on corporate communicationsSherry Goldman's guest is Nick Ashooh, senior director of corporate and executive communication at APCO Worldwide. Prior to joining APCO, Nick head senior communications positions at five Fortune 500 companies (including AIG and Alcoa) across sectors including energy, utilities, and financial services. Sherry and Nick discuss corporate communications and best practices for dealing with issues and crises companies may face. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR...

2024-01-2228 min

Let’s Talk PR & More!Let’s Talk PR & More Show #26: Mike Paul, Reputation Doctor, on repuation and risk managementSherry Goldman’s guest is Mike Paul, president and CEO of Reputation Doctor, LLC. Sherry and Mike discuss the importance of and best practices for reputation management and risk management - critical to the success and stability of every organization and individual. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...

2024-01-1530 min

Let’s Talk PR & More!Let’s Talk PR & More Show #25: Patrice Tanaka, Joyful Planet, on finding joy and being purpose-drivenSherry Goldman’s guest is Patrice Tanaka, founder of Joyful Planet. Sherry and Patrice discuss the importance of being purpose-driven, which individuals, brands, and organizations should all prioritize to help them find greater success, fulfillment, and joy. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and medi...

2024-01-0831 min

Let’s Talk PR & More!Let’s Talk PR & More Show #24: Sue Zizza, SueMedia Productions, on audiobooksSherry Goldman's guest is Sue Zizza, owner of SueMedia Productions and Radio Waves Studios. Sherry and Sue discuss audio and audiobooks as a way to tell stories and promote corporate thought leadership. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how...

2023-12-1831 min

Let’s Talk PR & More!Let’s Talk PR & More Show #23: Mark McClennan, EthicalVoices and C+C, on ethics and AISherry Goldman's guest is Mark McClennan, of C+C and also host of EthicalVoices. Sherry and Mark discuss ethics the ethics of AI in public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the medi...

2023-12-1130 min

Let’s Talk PR & More!Let’s Talk PR & More Show #22: Linda Zebian, Muck Rack, on State of Journalism ReportSherry Goldman's guest is Linda Zebian, senior director of communications and community at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's recent State of Journalism Report, including the insights it found about the relationship between PR pros and print and broadcast journalists. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and...

2023-12-0428 min

Let’s Talk PR & More!Let’s Talk PR & More Show #21: Chelsey Pendock, Innovision Advertising, on advertisingSherry Goldman's guest is Chelsey Pendock, managing partner of Innovision Advertising. Sherry and Chelsey talk about the principles of advertising and how to advertising can support public relations and marketing, which are all part of the marketing mix. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marke...

2023-11-1327 min

Let’s Talk PR & More!Let’s Talk PR & More Show #19: Jeff Morosoff, Hofstra University, on PR educationSherry Goldman's guest is Jeff Morosoff, chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University's Lawrence Herbert School of Communication. Sherry and Jeff discuss PR education and how and what they teach their students is changing to meet the changing and expanding PR discipline. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have...

2023-10-3032 min

Let’s Talk PR & More!Let’s Talk PR & More Show #18: Theresa Jacobellis, IPRO, on healthcare communicationsSherry Goldman’s guest is Theresa Jacobellis, director of communications solutions at IPRO and also president of the Public Relations Professionals of Long Island. Sherry and Theresa discuss healthcare communications – the challenges, the opportunities, and best practices. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media...

2023-10-2329 min

Let’s Talk PR & More!Let’s Talk PR & More Episode #12: Julie Livingston, WantLeverage Communications, on Thought Leadership and LinkedInSherry Goldman's guest is Julie Livingston, president of WantLeverage Communications. Sherry and Julie discuss the importance of thought leadership, best practices, and the role of LinkedIn in thought leadership initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how P...

2023-08-2834 min

Let’s Talk PR & More!Let’s Talk PR & More Episode #11: Laurel Carpenter, Pearl Consulting NYC, on brand voiceSherry Goldman's guest is Laurel Carpenter, co-founder of Pearl Consulting NYC. Sherry and Laurel discuss the importance of indentifying brand voice and best practices for communicating that brand voice to key targets in all forms of communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and m...

2023-08-2135 min

Let’s Talk PR & More!Let’s Talk PR & More Episode #10 - Petia Adbur-Razzaaq, The Stylista Group, on influencer marketingSherry Goldman's guest is Petia Adbur-Razzaaq, principal of The Stylista Group. Sherry and Petia talk about influencer marketing, its importance, and best practices for brands and organizations interested in working with influencers as part of their PR and marketing campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR...

2023-08-1433 min