Shows
Be EmpactfulS3-E10. D.I.E.B. Vantage Points on Culture & InfluenceDr. Robert Cialdini speaks about 6 different aspects of Influence: Reciprocity, Authority, Consistency, Consensus, Scarcity & Liking.How one is influenced in the workplace to be aware of spaces?This might sound a bit tricky, theoretical, & academic in nature but that's how it influences us while the culture is being established for an organization.Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Sashi, who is a Gender & Behavioral science professional & Social Scientist with expertise in sectoral research, CSR partnerships, gender, intervention, research, teaching at TISS along with 12+ yrs of experience.2022-06-1432 min
Be EmpactfulS3-E9. Brand Loyalty: What does it take to build?We love the product-We love the service-We love the companyorWe love the company-we love the product or service it produces.orsomething in-between...All of us at least cherish that one product or service where we will get into a conversation with our friends and acquaintances, share our thoughts, experiences and also defend them in case we believe that the person on the other side is sharing which is not in sync with & that is called word of mouth.Check out:Royal Enfield...2022-06-0724 min
Be EmpactfulS3-E8. Adapt to Transform: Leadership influencing Culture & ActionLeaders who adapt themselves to this generation of people joining an organization are in a better position to engage with them, groom them & lead the growth of the organization.Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Ravishankar, CEO @ Ceresta BC, and Business Director, Oil & Gas, Alethe Labs, where we discuss the role of leaders in this dynamic business environment, where a leader has to adapt to the changing pace of technology, changing pace of people, expectations of people, background, qualifications & exposure of people.Also, in this dynamic business environment...2022-05-3133 min
Be EmpactfulS3-B1. What’s the ROI of strategy ?A couple of Days Ago YC wrote to its startup founders that the economic environment is going to be challenging in the coming months. You will have to increase the time horizon, if you are raising funds, you will have to wait for more time for clients to pay up once the work is done. It's going to be tough.Now, it's all the more important for founders to rethink their #strategy in the new environment where resources are constrained & stakeholders are demanding accountability for survival.Welcome to the Season 3 of Be Empactful podcast bonus...2022-05-2425 min
Be EmpactfulS3-E7. Power of Brands: Influencing Decisons & ActionsBrands messaging oscillate from FOMO to JOMO, Aspiration to Inspiration, or Guilt to Assurance.Welcome to Season 3 of Be Empactful Podcast, In this episode, Shiva dissects the power of branding & the message that it creates in the minds of people looking at it. They can be your audience, your consumer, the influencer, and something which has a long-lasting impact on the decisions.On one end, it's FOMO - Fear of Missing Out, that makes you anxious, you want to fit in, and there is always a curiosity that something is missing...On the...2022-05-1723 min
Be EmpactfulS3-E6. Community: Good for Business!!A financial institution started by lending Rs. 5,000/- per month to women entrepreneurs in rural India as a part of CSR activity & now it lends Rs. 30,000/- per month to these women to scale their business.Imagine 6 times growth over a period of time.So investing in #community is good for business & good business.Welcome to the Season 3 of Be Empactful Podcast. In this episode, we have Rajashri, Co-Founder of Impactree Data Technologies, where we discuss the journey of being an Activist, then working as a CS in the legal firm then coming...2022-05-1037 min
Be EmpactfulS3-E5. Leveraging the Bias - Leadership & Team DynamicsDoes anybody have anything to contribute? This is the worst ever statement to be made.Rather look at actively engaging with the quietest people in the team.Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Vivek, Co-Founder, Impactree Data Tech.A heuristic is a mental shortcut that allows people to solve problems & make judgments quickly & efficiently. These rule-of-thumb strategies shorten decision-making time and allow people to function without constantly stopping to think about their next course of action.Whether it is good or bad, that's very...2022-05-0329 min
Be EmpactfulS3-E4. Leaders build culture - Internal InfluencesThe role of leadership in driving company cultureRemember the time when you made your first sale? How did you feel about it?You surely must have gone through a plethora of emotions. Be it the pre-sales anxiety or the post-sales celebration, the memory of this first experience is treasured by every marketer. This episode of our podcast will take you back to your first sales experience.Welcome to Season 3 of the Be Empactful Podcast. In this episode, we have Mr. Abhishek Sagar, AVP Growth at Amura, a MarTech company.Quick...2022-04-2622 min
Be EmpactfulS3-E3. Leadership - Shaping Character, Influencing ActionsM = DxPM - MotivationD - Dreams & DesiresP - Probability of fulfillment of desire through the job or profession they are into.This might sound like a Mathematical Equation containing Probability but it is not scary as it sounds.Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Prantik Panigrahi, CEO, Vipran Enterprises.He's India's first 3VQ Facilitator as well as a Licensed Psychogeometrics Facilitator among other different hats he wears as a Leadership Coach training folks on various aspects of...2022-04-1923 min
Be EmpactfulS3-E2. Culture - The neglected Business Growth tool.Happy Employees make Happier Workplaces.Happier Workplaces are Good for Business.It is not counterintuitive but a realistic scenario as happiness will be reflected in productivity, personal lives, and social interactions.Welcome to Season 3 of Be Empactful Podcast. In this episode, we have Mr. Rajeeva Ranjan, Founder of the Business Culture Club.He's a veteran in the real sense, first served as an officer in the Indian Coast Guard for 14 yrs, and his second innings as an entrepreneur ran successfully Viraj Clean Sea Enterprises for 25 yrs, hung his boots, and now wo...2022-04-1232 min
Be EmpactfulS3-E1. Exploring Influence & Culture in BusinessWelcome to Season 3 of the Be Empactful Podcast.Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community.Season 2 we spoke about #sustainability and #resilience and how any business can become a sustainable business it starts at the top with thought and desire to make a difference.If you haven’t heard that yet, it's available here: https://open.spotify.com/show/23gTc97OC9Kn4dhMDrIkKfIn between the seasons, things have been crazy good. During th...2022-04-0516 min
Be EmpactfulS2-E10. Building Sustainable Businesses - Beginning the JourneyWelcome to the Season 2 finale of the Be Empactful Podcast.Season 2 has been an interesting season for us where we were discussing #sustainability.3 Ps of Sustainability - People, Profits and Planet - or Economic growth, Ecological development and Environmental friendly and the role Communities play in sustainable business development.The other side of sustainability in business - Resilience or the ability to bounce back in the dynamic and even turbulent marketplace.While we received feedback that we are talking about everything under the sun and not giving a checklist or actionable...2021-11-0922 min
Be EmpactfulS2-B2. Bonus tip on Marketing Strategy from the Host Bee ShivaWelcome to Season 2 of the Be Empactful Podcast.Today’s episode is dealing with the Marketing journey of a company.Like any other journey we take, there is the preparation we need to do before we start the journey. And once the journey has begun, we have milestones in our journey which we need to know how far we have come and where to go next.Most startups and small & medium businesses focus on sales and how to get revenue. They question the need for marketing, often saying that marketing does not get th...2021-11-0212 minBe EmpactfulS2-B1. Bonus tip from Host Bee VineetSeason 2 of Be Empactful podcast was supposed to be completed on 26-Oct-21 with the release of the 10th episode.But Host Bee Shiva is missing in action and the finale episode will be released on 2-Nov-21.When we started this podcast series the idea was to debunk the myth about Strategy both Marketing & Community.The purpose is to enable the decision-makers to invest in Strategy first & then Execution to scale.The myth about Community Strategy is associated with social enterprise and here we are discussing incorporating it as a Business Strategy...2021-10-2605 min
Be EmpactfulS2-E9. The Moi Namaste Story: A People & Planet first companyThis episode is about the journey of Moi Namaste – a People and Planet first company that is focussed on bringing Ethical homeware and apparel made by Indian artisans to the world. The journey straddles all three parts of the sustainability pie with supporting and developing Indian artisans – ecological development; ethical products which are environmentally friendly, and finally build a business for their economic benefit.Pukhraj Ranjan, Founder of Moi Namaste, relates her own journey from being a Teach for India fellow to moving to Finland for further education and work and then being inspired by her love for...2021-10-1923 min
Be EmpactfulS2-E8. Business Sustainability Through Community: The Inside StoryWelcome to Season 2 of the Be Empactful Podcast.This is Episode 8 where we have a guest who believes in Community Building so much that he started evangelizing it in the Indian Ecosystem and in turn created an opportunity for other community professionals and it is gaining momentum as a movement to help businesses realize the value-added by incorporating community in their business strategy.Paras Pundir, Founder of Community Folks, the first community of Indian Community Builders & a community consulting firm. Within half a decade he has mentored & built more than 30+ brands & Individual Communities also having...2021-10-1216 min
Be EmpactfulS2-E7. Guidelines to Building a Sustainable BusinessWelcome to Season 2 of the Be Empactful Podcast.Today in Episode 7, we are going to talk about some of the feedback that we received from our listeners, who: Said that we were beating around the bush Asked for a specific checklist Asked us to talk about actual products or services that can be done sustainably How can we actually become sustainable?Vineet and I discuss how sustainability is not a secret mantra or a secret formula that you apply to a business and voila.. you are sustainableGreenwashing is fast catching up with...2021-10-0514 min
Be EmpactfulS2-E6. Building Sustainability - The Urvija StoryWelcome to Season 2 of the Be Empactful Podcast.This is Episode 6 where we have a guest who believes that economic resilience and environmental sustainability are just 2 facets of a company’s success today and should not be treated separately.Sreela Pillai Roy is a Financial risk advisory turned Co-Founder of Urvija, a Sustainable Personal Care Products company, while also helping in her family's agri based business. She is passionate about the environment and especially against using chemicals in her products which either contribute to deforestation or harm the community or environment.Sreela shares he...2021-09-2824 min
Be EmpactfulS2-E5. Manage your Goals to Grow your BusinessWelcome to Season 2 of the Be Empactful Podcast.This is Episode 5 of this season where we are exploring how to build Sustainable Businesses. Today we have Venkatesh (Venky) Iyer, Founder, and Principal Mentor, Zeal N Zest Mentoring and Training Services, sharing his thoughts on how Goal Management is critical to building resilient businesses.Venky shares his thoughts on how he helps business leaders build sustainability in companies - the ability to sustain market upheavals & uncertainty.Companies today continuously face multiple challenges. It is important at these times to not just go with the...2021-09-2125 min
Be EmpactfulS2-E4. Relationships to Experience: The secret sauce to retain your customersWelcome to Season 2 of the Be Empactful Podcast.This is Episode 4 of this season where we are exploring how to build Sustainable Businesses.Business leaders have always focussed on how customers are the ‘reason for being’ for any company.Companies and Businesses often focus on providing the best customer service to keep them satisfied. This is more reactive to customer actions and looks to satisfy the customer after they have been expressed.With the advent of more digital tools and technology in business, the focus is now shifted to predicting customer requ...2021-09-1422 min
Be EmpactfulS2-E3. Building Sustainable Business Through ResilienceWelcome to Season 2 of the Be Empactful Podcast.This is Episode 3 of this season where we are exploring how to build Sustainable Businesses.Sustainability has 2 sides - one is for businesses to be focussing on economic, ecological, and environmental development; the other is to become stable, flexible, and resilient to be able to weather any market upheavals and bounce back to a growth path. This episode is focussing on the latter concept of sustainability - building resilient businesses.Our guest today, Aparna Ramesh K, is an Executive Behavioral Coach with a mixed bag o...2021-09-0723 min
Be EmpactfulS2-E2. Community Building - A step towards sustainable & profitable businessWelcome to Season 2 of the Be Empactful Podcast.This is Episode 2 of this season where we are exploring how to build Sustainable Businesses.This episode will be exploring the role of communities in building sustainable businesses.Sustainable Communities are a powerful tool in redefining societies and businesses. The power of compounded thought coming together for a fixed purpose has often been the catalyst of change across the world and throughout history.In modern times, we first take a look at Auroville, in Puducherry, India, which is a community-built, community-driven, and community-managed...2021-08-3113 min
Be EmpactfulS2-E1. Building Sustainable Businesses - Looking beyond ProfitsWelcome to Season 2 of the Be Empactful Podcast.Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community. If you haven’t heard that yet, it's available here: https://open.spotify.com/show/23gTc97OC9Kn4dhMDrIkKfSeason 2 will be looking into how we can build sustainable businesses. The first episode of this season takes a peek into what are sustainable businesses in the normal sense of the world and the components.Sustainability in business is no...2021-08-2411 min
Be EmpactfulS1-E10. The BeEs rest awhile... Back in 5Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!As the world is going through the rollercoaster ride, we have had our share of roller coasters in the journey which led us to this podcast.As Season 1 comes to an end with 10 episodes (Episode 1 to Episode 10),Here are some key pointers.There are 4 KYC to build your BS:CompanyCustomerCompetitionCommunityThe AEIOU of Marketing:AwarenessEducationInterest...2021-04-2007 min
Be EmpactfulS1-E9. Community - Why & HowWelcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, delving a little deeper into the Marketing Journey.Today we will discuss:Why is Community a necessary part of the Strategy?&How can Community be Integrated into Strategy?Community Building is a subset of Marketing Strategy & it plays an integral role in building and broadening the audience base where businesses are pooling in...2021-04-1319 min
Be EmpactfulS1-E8. The Marketing Journey - the A-E-I-O-U of MarketingWelcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, today we delve a little deeper into the #Marketing Journey.A Marketing Journey begins with creating a strategy that is based on knowing your company, customers, and competitors (Ep 2-7). Simply put, a Marketing Strategy is the plan to create awareness to engage your potential target market and convert them into customers for your company’s product or service.Pr...2021-04-0626 min
Be EmpactfulS1-E7. 4 KYC to build your BS - Wrap UpThank you for joining us, the Host Bees, Shiva & Vineet on this journey of building Empactful Organisations.We explored the building blocks for an Empactful Organisation - the 4KYCs to set your organization on the growth path along with the wise sayings of our wise old BumbleBee which helped shape our strategies at each stage or building block, while also helping our friends Beevis and his brothers in building Beehive X.“See with your Heart, Listen with your Mind”: Ep 3 & 4 - Know your Company & Customer“If you can’t be where you want to be, t...2021-03-3020 min
Be EmpactfulS1-E6. 4th C of KYC - Know Your CommunityThank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your BS, and explored Knowing your Company, Customer & Competitor. This week we explore the 4th & final C of the KYC - Know your Community!This episode of “Know Your Community” explains the 5 critical components of an ecosystem required to make your business successful by identifying the right stakeholder to partner with by being part of the critical piece for your clients and playing a critical role...2021-03-2313 min
Be EmpactfulS1-E5. 3rd C of KYC - Know Your CompetitorThank you for joining us, the Host Bees, Shiva & Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your BS, and explored Knowing your Company and Customer. This week we explore the 3rd of the KYCs - Know your Competition!This episode of "Knowing your Competitor" explores how you can partner with your competitor, analyzing your strengths and weaknesses with respect to the opportunities in the market, and analyzing your threats to see which can be converted into opportunities.2021-03-1614 min
Be EmpactfulS1-E4. 2nd C of KYC - Know Your CustomerThank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your business, and explored Knowing your #Company. This week we explore the 2nd of the KYCs - Know your Customer!This episode of "Knowing your Customer" helps you to select your best #customers from a crowded marketplace, build an intimate understanding of the customer, and then engage with the customer to drive maximum returns - both for the customer and yourself.S...2021-03-0914 min
Be EmpactfulS1-E3. 1st C of KYC - Know Your CompanyThank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Last week, we spoke about the 4 KYCs to build your business. This week we explore the 1st of the KYCs - Know your Company!This episode of "Knowing your Company" asks you to look within the company, defining the foundational components - Vision, Mission & Values - and letting these drive the strategy, operations and transactions of your company.Following the example of ocean-going vessels and how the different vessels have different capabilities and di...2021-03-0214 min
Be EmpactfulS1-E2. 4 KYC to build your BSThe business environment today, more than ever before, needs empactful organizations bringing growth to the people around them, responsible to the planet and environment while being profitable in their own business.We begin the journey of becoming Empactful organizations through the 4KYC to build your BS method. This method includes four components or the C's which are as below:1. Know your Company - The essence of Vision, Mission, and Values which are the driving force of the organization.2. Know your Customer - Focus on selecting the right...2021-02-2319 min
Be EmpactfulS1-E1. Our Journey to Being EmpactfulEvery long journey starts with a single step. The step does not need to be a big one – just a step in the right direction.The Be Empactful journey starts with a first step – introducing ourselves, our experiences and what we have learned on the way.The episode introduces Beevis the bee, who inspires us with his everyday action to be more empactful – small routine everyday activities that result in feeding, clothing and even the actual survival of many species.We also look at, from a high level, of how we, as people and co...2021-02-1623 min
Be Empactful#0. Introducing The Host BeesWe are on a journey of building Empactful Businesses, where you create the right impacts with empathy, creating sustainable growth for all. We are on a mission to help businesses build strong brands that contribute actively to their own growth while empowering all others around them. So join us, as we kickstart our new journey, where we share our experiences, and what inspired us, and what it means to BE EMPACTFUL!!Shivakumar ValadiAn Engineer by education and a Marketeer by Passion, he brings together over 2 decades of mismatched experiences to the one place that...2021-02-0601 min