Shows
Sustainability Education PodcastEpisode 2 - Gale SinatraBiography Gale SinatraDr. Gale Sinatra is a Professor of Psychology and the Stephen H. Crocker Professor of Education at Rossier. Her areas of expertise include climate science education, evolution education, learning theory, knowledge construction, conceptual change learning, literacy acquisition, assessment, and the public understanding of science.Her recent research focuses on understanding the cognitive and motivational processes that lead to successful learning in science. Specifically, Sinatra focuses on the role of motivation and emotion in teaching and learning about controversial topics, such as biological evolution and climate change. Sinatra developed a model of conceptual...2024-06-1547 min
Advertising Week Europe 2024 in AudioTether: Rebranding the World’s Largest StablecoinDiscover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights and strategies that can be applied to any brand looking to redefine its place in the market.Speakers:Patrick Kamoff, Senior Strategy Director, Siegel+GaleNicholas Jenkins-Smith, Design Director, Siegel+GaleTakeaways:The strategy behind Tether's rebranding.Insights into th...2024-05-1624 min
Siegel+Gale SaysUnlocking Brand: Naming in Technology in 2024Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.2024-05-0854 min
Siegel+Gale SaysUnlocking Brand: ExelonWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drive performance before, during and after a split. 2024-04-2438 min
Siegel+Gale SaysRishi Dhir: How CMOs can simplify their brand's experienceIn this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience."Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. 2024-03-1411 min
Siegel+Gale SaysJared Taylor: 5 ways to simplify your employee experienceIn this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience."Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.2024-02-0808 min
The Internal Marketing PodcastEpisode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive g...2024-01-3031 min
Siegel+Gale SaysUnlocking Brand: World's Simplest Brands Tenth EditionWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 2023-12-1155 min
Siegel+Gale SaysUnlocking Brand: SADAWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.2023-12-1154 min
Siegel+Gale SaysUnlocking Brand: AerCapWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition. 2023-12-1151 min
Branding Deep Dive with Ahmed CheemaDecoding the Magic Behind the World's Simplest Brands with Brian Rafferty | Ep 65Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they’ve released an annual report on the World’s Simplest brands. This year’s report surveys over 15,000 consumers in 9 countries, across 25 industries, covering over 800 brands in total. In this episode we dive deep into the world’s simplest brands report, why i...2023-11-2946 min
SmartBranding.com PodcastEp.91 | Mastering Naming: A Conversation with Siegel+Gale's Naming Expert Aaron HallOur guest for this episode is Aaron Hall, group director and naming expert at Siegel+Gale, one of the global top brand strategy and design companies.2023-11-1347 min
Siegel+Gale SaysUnlocking Brand: Simplicity at workWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Bu...2023-10-0654 min
Siegel+Gale SaysClinton Clarke: Bring the bold, banish the blandIn this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking. 2023-10-0406 min
Siegel+Gale SaysUnlocking Brand: QuidelOrthoWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 2023-08-2955 min
Siegel+Gale SaysUnlocking Brand: Omnicom Health GroupWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition. 2023-08-2859 min
Siegel+Gale SaysUnlocking Brand: BorgWarnerWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.2023-07-2557 min
Soulful CXO PodcastWhat Do You Stand ForDr. Rebecca Wynn speaks with Margaret Molloy on What Do You Stand For? Margaret is the Global CMO at Siegel+Gale, the global brand experience firm behind the “simple is smart” ethos. Since 1969, the company has championed simplicity for leading corporations, nonprofits, and government organizations worldwide. Part of Omnicom Group Inc., clients include CVS Health, HPE, U.S. Army, Bristol Myers Squibb, KPMG, The Y, and more. A native of Ireland, Margaret is the founder of the acclaimed WearingIrish, a passion project to tell the untold story of Irish fashion design. She has been described by The Irish Times as an...2023-07-2529 min
Design Lab with Bon KuDesigning Brand Strategy | Howard BelkThis week we talk about simplicity as a strategy.Howard Belk pulls double duty as Co-Chief Executive Officer and Chief Creative Officer of leading global brand experience consultancy Siegel+Gale, which he claims is one (or two) of the six best jobs on the planet.He is an entrepreneur who helped a 50-year-old branding firm reestablish industry leadership by embracing its disruptor legacy. Since his arrival at the firm in 2004, he and his colleagues have established Siegel+Gale as The Simplicity Company, truly the go-to firm to help untangle the mind-bending brand mash ups that...2023-07-1336 min
Siegel+Gale SaysUnlocking Brand: TirlánWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.2023-06-2254 min
Brand Master Podcast268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + GaleDiscover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Explore the "Simplicity" philosophy, understand how digital technology demands simplicity, and check out brands that nailed simplicity. You'll learn to avoid common mistakes in simplification, measure your success using the right metrics, and get a taste of the psychology behind simplicity in decision-making.
Entrepreneurs, pay attention! David's got some solid advice on embracing simplicity in a competitive market. Plus, you'll learn how to kickstart your simplicity-focused brand...2023-06-2156 min
The CMO PodcastMargaret Molloy (Siegel + Gale) | How to Generate Pride as a CMOToday's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Gl...2023-06-2158 min
Siegel+Gale SaysUnlocking Brand: GlanbiaWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.2023-06-1450 min
TCAST: The Future of Data & AIDecoding Global Brand Strategy: An Insightful Discussion with Mel McShaneIn this insightful episode, we are honored to have Mel McShane, the Executive Director of Strategy at Siegel+Gale. With her strong leadership and rich experience of over two decades in Brand Strategy, Mel is passionate about how brands can be catalysts for significant economic and societal change. She enjoys working at the intersection of experience, business, and technology, and has been at the forefront of multiple global projects for key clients at Siegel+Gale. Throughout this engaging discussion, we delve deep into global brand strategies, gaining valuable insights from Mel's vast expertise and knowledge. We explore...2023-06-1438 min
Front and CenterFUN IN FUN OUT: with Sam HouleAlex and Kevin welcome Sam Houle to the program! Sam is a Creative Director at the global brand experience firm Siegel+Gale. As a non-binary creative leader, Sam is very outspoken about diversity, equity, and inclusion and continues to advocate for authentic, lasting implementation of these ideas in their workplace. The crew in the stu talks about the We Work refresh, Grimace being back, the Slurpee redesign, Sam’s famous dog, and more!Follow Samhttps://www.linkedin.com/in/samhoule/ @samhouledesign Follow Elio (the dog)@sireliocino Follow Siegel+Gale2023-06-141h 14
Siegel+Gale SaysUnlocking Brand: NielsenWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.2023-06-0159 min
Siegel+Gale SaysGretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never ShouldIn this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.2023-05-3108 min
The Changing State of Talent Acquisition#51: The Promises We Make — Maintaining an Employer Brand Through Times of ChangeThis week we welcome Gretchen Huestis to the podcast. Passionate about human potential and purpose-led change, Gretchen has more than 20 years of experience as a management consultant and holder of senior HR leadership roles. She honed her skills at Towers Perrin, Pitney Bowes, SABMiller, and HSBC before assuming her current position at Siegel+Gale, where she serves at Group Director of Brand-led Change. Topics include: building bridges between HR and marketing, the persistence of silos within an organization, aligning an EVP with an organization’s wider purpose, the concept of brand champions, how to identify and...2023-05-2432 min
Siegel+Gale SaysScott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra KaiIn this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.2023-05-0307 min
How CMOs Commit with Margaret MolloyWomen's History Month 2023 + Inclusive Storytelling with Martha Boudreau (AARP), Michelle Byron (NASCAR), Jennifer Durgin (ExxonMobil), Dana Siegel (Girl Scouts of the USA), Devika Mathrani (NewYork-Presbyterian), Simon Geraghty (Unilever), Ana Villegas (Affinipay), Julie Haddon (NWSL), Enshalla Anderson (Google Cloud), and Maurice Jones (OneTen – former)S5 E6: Margaret Molloy is joined by Martha Boudreau (AARP), Michelle Byron (NASCAR), Jennifer Durgin (ExxonMobil), Dana Siegel (Girl Scouts of the USA), Devika Mathrani (NewYork-Presbyterian), Simon Geraghty (Unilever), Ana Villegas (Affinipay), Julie Haddon (NWSL), Enshalla Anderson (Google Cloud), and Maurice Jones (OneTen – former) for Siegel+Gale’s Future of Branding virtual CMO Panel: Women's History Month 2023 + Inclusive Storytelling. The conversation explored brand building, inclusive storytelling, and #EmbraceEquity, the 2023 International Women's Day theme.2023-04-0659 min
Siegel+Gale SaysUnlocking Brand: HPEWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.2023-03-2859 min
CX PassportThe one with the convergence of clarity and surprise - Jared Fink of Siegel+Gale E105What's on your mind? Let CX Passport know...🎤Get beautifully designed Customer Experience in “The one with the convergence of clarity and surprise” with Jared Fink of Siegel+Gale in CX Passport episode 105🎧 What’s in the episode?...🥰"Designing something people love"👩🎨Humans are messy. How design for humans?✈️What makes a great travel lounge - from chaos to calm🔬"Beautiful simplicity is really hard to do"💹A great in-store retail experience WILL generate business results2023-02-2132 min
Siegel+Gale SaysUnlocking Brand: The intersection of ESG and brand buildingWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building.2022-12-1658 min
SIMPLE brand With Matt LylesFrom the Vault: Margaret Molloy - How Brands Commit to SimplicityThis week's episode features a "from the vault" discussion with the Chief Global Marketing Officer of Siegel+Gale, Margaret Molloy.Margaret’s been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she’s consistently recognized as one the most influential CMOs on Twitter.The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they’re willing to pay a premium for it. And they’re much more loyal to you if you do provide them a simple...2022-12-1450 min
Siegel+Gale SaysUnlocking Brand: SurescriptsWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.2022-11-1856 min
Siegel+Gale SaysUnlocking Brand: KPMGWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth.2022-11-1856 min
Irish Stew PodcastS4E8: Margaret Molloy: Marketer, Mentor, Connector & #BrandIreland AdvocateFrom a dairy farm in County Offaly to the C-Suite in a global branding agency, her university days in Ulster during The Troubles, her internship with Enterprise Ireland that brought her to New York, her work bringing foreign direct investment and thousands of jobs to Ireland, her MBA from Harvard Business School, her rise in the world of marketers where she is regularly named one of the profession’s most influential global voices, her launch of a #GlobalIrish movement built on the hashtag #WearingIrish that helped jumpstart the world of Irish fashion and design while further burnishing the Irish br...2022-10-031h 02
Siegel+Gale SaysUnlocking Brand: Building a brand fit for the futureWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting impact.2022-08-3057 min
Siegel+Gale SaysPatrick Kampff: What makes for strong brands during times of crisis?In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahead as inflation continues to rise worldwide.2022-08-3007 min
Siegel+Gale SaysUnlocking Brand: GlobalFoundriesWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to explore the lessons learned and the results experienced from rolling out the new GlobalFoundries brand one year ago.2022-08-1055 min
Siegel+Gale SaysWendy Gerber: Driving sustainable business growth for brandsIn this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’s DNA and how it can lead to growth, innovation and create a positive impact.2022-07-2510 min
The Game of TeamsThe Power of Marketing & Inclusive Story Telling - A conversation with Margaret MolloyIntroduction: Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart. Podcast Episode Summary This episode explores the Power of Marketing and the Power of Inclusive Story telling for Organisations, Teams and Brands. Margaret eloquently shares her wisdom leading teams, building brands and the journey she has been on to break down and unlearn some of the myths & bia...2022-06-011h 00
Siegel+Gale SaysMargaret Molloy: Why B2B branding is more important than everIn this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why a strong brand is vital for success in B2B. 2022-03-2411 min
Siegel+Gale SaysUnlocking Brand: Measurement over ManagementWelcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.2022-03-1048 min
Siegel+Gale SaysAaron Hall: By playing a long game, the Commanders scored big with their rebrandIn this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding decision.2022-02-1105 min
Siegel+Gale SaysEmma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industryIn this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.”
Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to drive authenticity.2022-02-0407 min
Siegel+Gale SaysLiz Olsen: Are you ready for Generation Z?In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands.
From sustainability to DEIB to brand purpose, Liz shares ways to lay the groundwork for a future where these young consumers can become a brand’s next generation of powerful advocates.2022-01-2007 min
Siegel+Gale SaysBrian Rafferty: From premium products to premium experiences, consumers want radical simplicityIn this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest World's Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the three key trends the top-performing brands are leaning into in 2022--and how to take advantage of them.2022-01-1007 minSIMPLE brand With Matt LylesBrian Rafferty - Siegel+Gale World's Simplest BrandsIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!Siegel+Gale just released their latest World’s Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale’s very own - Brian Rafferty.Brian’s the Head of Siegel & Gale’s Business Analytics and Insights practice, and he leads the charge in the World’s Simplest Brands study. Brian and I talk about...2021-12-1552 min
Siegel+Gale SaysUnlocking Brand: OneTenWelcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.2021-08-1345 min
Siegel+Gale SaysUnlocking Brand: TabreedWelcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand.2021-08-0557 min
Siegel+Gale SaysUnlocking Brand: GEWelcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization. 2021-07-2249 min
Siegel+Gale SaysUnlocking Brand: JacobsWelcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President - Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.2021-07-1551 min
Siegel+Gale SaysGabriele Zamora: Why metaphors make powerful brand namesIn this episode, our Associate Director, Naming, Gabriele Zamora, reads, “Why Metaphors Make Powerful Brand Names.”
We utilize metaphors—the figure of speech that compares two things—to add texture to our writing and daily conversations. But they can also create a sense of intimacy and heighten our understanding of others’ emotions. Originally published in BXP Magazine, Gabriele explores the intersection of metaphors, branding and naming, and what makes a metaphor such a compelling brand name.2021-06-1007 min
Siegel+Gale SaysSarah Grieb: How to communicate with compassion when all we have is wordsIn this episode, our Associate Director of Brand Communication, Sarah Grieb, reads, “How to communicate with compassion when all we have is words.” During times of crisis, our natural inclination is to reach out, quite literally. But in our current age of remote work and social distancing, how can we connect when all that’s left is our voice? Originally published on SiegelGale.com, Sarah shares 5 tools to help you create communication that shows up for people.2021-06-0307 min
Siegel+Gale SaysUnlocking Brand: Bristol Myers SquibbWelcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights and answer key questions on the topics that matter to brand marketers today.
In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.2021-05-2052 min
Siegel+Gale SaysCasey Seijas: A new human normalIn this episode, our Director of Brand Communication, Casey Seijas reads, “A new human normal.” Brands today have the chance to peel off the many layers of overwrought—and over-thought—messaging and identity and hone in on what makes them part of the global community. Originally published in Branders Magazine, Casey explores this very unique juncture in brand storytelling.2021-05-1205 min
UnlearnBranding and Blind Spots with Margaret MolloyMargaret Molloy and Barry O’Reilly connected by following each other’s podcasts and work. Margaret grew up in Ireland, and attended Harvard in the US. She currently serves as Chief Marketing Officer at Siegel+Gale, a leading brand strategy and design experience agency. She is a recognized leader in diversity and inclusion, and has built a global community around her How CMOs Commit podcast, as well the popular panels she regularly convenes.
Simple is Smart
“I study topics deeply to understand them profoundly, to be able to communicate them simply,” Margaret tells Barry. Being able to distill a brand to its e...2021-05-1242 min
Siegel+Gale SaysNijel Taylor: Three qualities of a memorable logoIn this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. Originally published in The Drum, Nijel defines three qualities that can ensure you achieve a memorable brand identity.2021-05-0607 min
Siegel+Gale SaysKatie Conway: Launching a brand without shaking handsIn this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. Originally published in Branders Magazine, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.2021-04-2807 min
Siegel+Gale SaysJames Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationalization drives the desired efficiencies, while allowing you to continue strengthening those brands that made the cut.2021-04-1405 min
Siegel+Gale SaysMargaret Molloy: Six reasons to rebrandIn this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to consider rebranding. 2021-04-0708 min
Siegel+Gale SaysDavid Srere: What makes branding different?In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. Originally published on CMO.com, David explores three significant ways branding stands apart as its own distinct practice.2021-03-3107 min
The Implement Podcast#24: Mick Smyth, from Songwriter to Top Agency ExecutiveFor this 24th episode, I had the chance to chat with Mick Smyth, Senior Marketing and Communications Manager at Siegel+Gale, a worldwide branding agency.In this episode, we talked about leveraging your sales skills to get into a new industry and your art skills to become a better marketer.We talked about building an agency brand and getting new high-level clients.We talked about what CMOs are worried about and the best way to help them today.Mick has been involved in Creative Industries for over ten years, in many...2021-03-1145 min
Straight No Chaser - A Jazz ShowPodcast 786: Noted in Passing 20202020 was an especially cruel year for jazz musicians, and we lost so many talented masters this year that I don't think I have completely grasped the impact their passing will have. A few we lost to COVID-19, others simply to old age. Some of the eleven musicians I honor in Podcast 786 were friends, and others were true idols of mine. All will be terribly missed. Take some time to listen to "Noted in Passing 2020" featuring the music of: Wallace Roney (pictured above)- "Children of the Light" from Jazz Jimmy Health - "Fashion or Passion"...2020-12-281h 01
Siegel+Gale SaysVictoria Kurzweg: The sound of simplicityIn this episode, our Associate Strategist Victoria Kurzweg reads, “The sound of simplicity.” In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments. Originally published on WARC, Victoria explores why sonic branding is vital for a connected experience.2020-12-0313 min
Obsessed Show151—The Future of Brand ExperienceHoward has a unique design point of view. Over the past 25 years, he has served scores of Fortune 500 companies, including Pfizer, CVS/Caremark, Hewlett Packard, Motorola, and SAP, by leveraging the concept of simplicity to activate customers and employees. He challenges design teams across the world to bring humanity to brands. You could say Howard was born to design. Maybe we'll dig into that story in a moment. After founding a NYC-based design company at the age of 28, which was purchased by Omnicom in 2001, Howard joined Siegel+Gale in 2004. Since then he’s brought simplicity, a global per...2020-11-301h 01
The Content Mix PodcastLaunch a career in marketing – Mick Smyth | Siegel+Gale | Senior Marketing & Communications Manager, EMEAWhen Mick Smyth’s band broke up eight years ago, he knew it was time to reinvent himself. He went back to school to study business with a specialization in creative industries, and started his career in marketing in his 30s. It didn’t take long for his employers to recognize his leadership potential, and today he’s senior marketing and communications manager for the EMEA region at global brand strategy, design and experience firm Siegel+Gale. Shaheen Samavati interviews Mick in today’s podcast episode, touching on his unconventional journey and how his experience as a songwriter has influenc...2020-11-3025 min
Punk CX with Adrian SwinscoeThe relationship between trust, honesty and simplicity when it comes to customer and employee experience - Interview with Brian Rafferty of Siegel+GaleToday’s interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale, a brand strategy, design and experience firm. They also define themselves as a simplicity company and help brands deliver simpler experiences to their customers. Brian joins me today to talk about simplicity and the performance of brands that have simplicity at their heart, how that relates to both customer and employee experience and what they are learning from their research about what we should be doing to improve both customer and employee experience.
This interview follows on from my re...2020-11-2545 min
Siegel+Gale SaysDerrick Mead: Brand voice and crisisIn this episode, our Director of Brand Communication, Derrick Mead, reads “Brand voice and crisis.” Originally published on siegelgale.com, Derrick explores why brand voice is so crucial now more than ever.2020-11-1907 min
Siegel+Gale SaysBen Osborne: Leveraging brand to bridge the adoption gapIn this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on siegelgale.com and co-authored with Senior Director of Strategy for EMEA, Liz Olsen, this whitepaper explores the journey to understand the role of electric vehicles within said journey and to uncover barriers to EV adoption.2020-11-1212 min
Siegel+Gale SaysMelanie McShane: The real value of brand purpose emergesIn this episode, our Senior Director of Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with co-CEO and Chief Strategy Officer David Srere, this article explores how brand leaders are viewing purpose as a call to do more with less; as a tool to pivot quickly and blend empathy with science for authentic, impactful action.2020-11-0510 min
Siegel+Gale SaysAaron Hall: Renaming Climate Change—Can a new name finally make us take action?In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to take notice—and more importantly, action.2020-10-2908 min
Siegel+Gale SaysBilly Kingsland: Simple communications are crucial now—and alwaysIn this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful content in order to succeed. 2020-10-2206 min
Cloud and ClearEp 69 / REDEFINING AND REINVENTING BRAND IDENTITY WITH ‘FOREVER’ COMPANY VISION / Margaret Molloy & Matthias Mencke, Siegel+GaleJust one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA. Hosts: Tony Safoian & Narine Galstian Guests: Margaret Molloy & Matthia...2020-10-2041 minCloud and ClearEp 69 / REDEFINING AND REINVENTING BRAND IDENTITY WITH ‘FOREVER’ COMPANY VISION / Margaret Molloy & Matthias Mencke, Siegel+GaleJust one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA. Hosts: Tony Safoian & Narine Galstian Guests: Margaret Molloy & Matthia...2020-10-2041 min
Siegel+Gale SaysJason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right NowIn this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. Originally published on siegelgale.com, Jason’s whitepaper examines the five priorities that CMOs and brand marketers should focus on over the next 3 to 24 months. 2020-10-1511 min
The A To B PodcastAisling Noonan, Business Development & Marketing Associate at Siegel + GaleOn this weeks episode, I speak with Aisling Noonan, a Business Development & Marketing Associate at Siegel + Gale, a global brand strategy, design and experience firm.Aisling tells me all about her time in CIT, what it was like to work on Irelands largest supermarket brand and all about life in NYC as a young professional from Ireland.2020-10-0751 min
Siegel+Gale SaysMatt Egan: Brand building for the coming wave of corporate M&AIn this episode, our Executive Director of Strategy, Matt Egan, reads “Brand building for the coming wave of corporate M&A.” Originally published on siegelgale.com, and co-authored with co-CEO and chief creative officer Howard Belk, this whitepaper outlines five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike.2020-10-0114 min
Siegel+Gale SaysLiz Olsen: Tell me your story—Branding and emerging technologyIn this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.”
Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative that states in a clear, concise and compelling way what you offer to the world. 2020-10-0108 min
Siegel+Gale SaysLisa Kane: An open letter to a CEO—Considerations for rebrandingIn this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?2020-10-0106 min
Siegel+Gale SaysBrian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain timesIn this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.2020-10-0107 min
Let's Talk Loyalty#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret MolloyAs winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Officer of Siegel + Gale, a top global branding firm based in New York renowned for delivering global insights through its annual Simplicity Index.In this interview, we explore how simplicity drives business performance and enhances the customer experience. We also discuss the role of brands in the customer journey, as well as the power shift from buyers to users, employee loyalty and some intriguing statistics that help explain the role of...2020-09-231h 00
How CMOs Commit with Margaret MolloyTrailer: How CMOs Commit with Margaret MolloyThe COVID-19-induced pandemic is the defining event of our time. On a personal level, we are all touched by its colossal human toll. On a business level, it has upended even the most rigorously formed plans. As a leading branding firm, Siegel+Gale continues to convene the global CMO community with our Future of Branding roundtable series. Over ten episodes, Margaret Molloy, Global CMO of Siegel+Gale, interviews CMOs from influential brands to share real-time brand responses to the pandemic and their commitments. We invite you to join us for an oral hi...2020-08-1401 min
Marketing Meetup PodcastBranding in the Covid-19 environment and beyond - Q&A with Margaret Molloy, Global CMO of Siegel+GaleMargaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.2020-04-2457 min
Marketing Today with Alan Hart197: Brand, Rebrand & Simplicity with Margaret Molloy of Siegal+GaleDuring this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale. She has over twenty-five years of experience as a marketing executive.We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the value of brand simplicity.Molloy explains when a company should consider a rebrand. She says that when you choose to rebrand, "It should signal a strategic change, not just...2020-03-0446 min
How Brands Are BuiltAlan Brew sees corporate narrative as the evolution of positioningAlan Brew has been in branding since 1985. In this, episode he takes us back to that year to explain how he got into the industry and what he's seen change since then. Along the way, he's worked with clients like Chevron, Elsevier, Tech Data, Royal Bank of Canada, Delta Airlines, and Huawei, as well as a number of startups and small-to-medium businesses. Now a founding partner at BrandingBusiness in Southern California, Alan's career has also included roles at Landor, Addison, and Siegel+Gale. Alan and I met at that last one: Siegel+Gale. I was lowest man on the totem...2019-11-1825 min
Marketing UnpluggedMargaret Molloy — Brand Builders should Build Movements, Not Monuments.Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. She was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. Margaret is also the creator of Wearing Irish, a passion project where she features Irish fashion designers on a worldwide stage. Margaret was born and raised in Ireland and channels her early life experiences in her work today. She is an extremely h...2019-10-1151 min
Mindful Parenting in a Messy World with Michelle Gale060 Reflecting on Childhood, Sleep, Full Hearts and Big Hugs with Andrew NewmanThe Mindful Parenting in a Messy World podcast with Michelle Gale is for parents who long to be meaningfully connected to themselves and their children, even as the demands and complexities of modern life are accelerated.
Michelle explores the practice of presence with Dr. Dan Siegel along with its many positive effects on the parent child relationship.
Aware provides practical instruction for mastering the Wheel of Awareness, a life-changing tool for cultivating more focus, presence, and peace in one's day-to-day life.
An in-depth look at the science that underlies meditation's effectiveness, this book te...2018-09-1430 minMindful Parenting in a Messy World with Michelle Gale059 Aware: The Science and Practice of Presence with Dr. Dan SiegelThe Mindful Parenting in a Messy World podcast with Michelle Gale is for parents who long to be meaningfully connected to themselves and their children, even as the demands and complexities of modern life are accelerated.
Michelle explores the practice of presence with Dr. Dan Siegel along with its many positive effects on the parent child relationship.
Aware provides practical instruction for mastering the Wheel of Awareness, a life-changing tool for cultivating more focus, presence, and peace in one's day-to-day life.
An in-depth look at the science that underlies meditation's effectiveness, this book tea...2018-09-0750 min
Renegade Marketers UniteWhy Simple Marketing is Successful Marketing & How a Passion Project Can Make You a Better CMOLet’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs. As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but powerful messaging. She points her success to two key foundations: having permission to fail and the...2018-08-1037 minMindful Parenting in a Messy World with Michelle Gale041 Raising Children with Challenges: Celebrating the Uniqueness of Every Child with Susan StiffelmanThe Mindful Parenting in a Messy World podcast with Michelle Gale is for parents who long to be meaningfully connected to themselves and their children, even as the demands and complexities of modern life are accelerated. Our intent is to share a collection of supportive conversations, meditations, and nuggets of practical wisdom to help you embrace the parenting journey as your greatest potential for growth. www.michellegale.com
Join Michelle as she interviews Susan Stiffelman who shares supportive lessons from her upcoming online conference. Listen in to the podcast then register for the free conference here. Speakers inc...2018-03-1631 min
Leadership, Brand Strategy & Transformation - Minter DialogueBuilding Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+GaleMinter Dialogue Episode #196 — This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the OMNICOM Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media as voted on Forbes. In this conversation, we discuss how to execute strong branding, the right mix between communications and experience, employee engagement vs customer centricity, and how to bring simplicity and clarity to your brand and organization.Meanwhile, please send me...2016-05-2241 min
Women WorldwideWomen Worldwide with Guest Margaret MolloyThe host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Margaret Molloy. Margaret is the Global Chief Marketing Officer at Siegel+Gale. She has 15+ years experience as a marketing and business development leader in top tech, professional services and marketing firms. Margaret leads an outstanding, global team responsible for marketing, communications, and new business development at Siegel+Gale, one of the world?s top branding consultancies.
On the show, Margaret shares her journey to the US, leaving a close knit community in Ireland to live in New York City. She discusses the importance of...2015-08-1429 min
Women WorldwideWomen Worldwide with Guest Margaret MolloyThe host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Margaret Molloy. Margaret is the Global Chief Marketing Officer at Siegel+Gale. She has 15+ years experience as a marketing and business development leader in top tech, professional services and marketing firms. Margaret leads an outstanding, global team responsible for marketing, communications, and new business development at Siegel+Gale, one of the world's top branding consultancies.
On the show, Margaret shares her journey to the US, leaving a close knit community in Ireland to live in New York City. She discusses the importance of education and...2015-08-1429 min
On Brand with Nick WestergaardHow Employee Engagement Builds Brands with Thom Wyatt“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.About Thom WyattThom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implem...2015-07-0650 minOn Brand with Nick WestergaardBranding with Simplicity at Siegel+Gale“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast.About David B. SrereDavid first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. “If you couldn’t say it in th...2015-04-0650 min
Healthy Wealthy & Smart114: Alan Siegel, author and branding expertAlan Siegel is one of the best-known figures in the branding industry and a longtime advocate of clarity and simplicity in communications. In 2011, Alan created Siegelvision, a new strategic branding and communications consultancy that champions clarity above all. Alan is also the founder and chairman emeritus of global branding agency Siegel+Gale. Alan and I […]2013-06-2459 min