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Simon Staffans

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Media UncoveredMedia Uncovered25. How are public media using Artificial Intelligence?In this special episode of Media Uncovered, we're in Taiwan, looking at how public media are adopting and embracing Artificial Intelligence. The episode spotlights seven different projects either being worked on; trialled and tested; or in use already. The projects cover four themes related to AI: news & journalism; children's content; language services; and organisation.  We also consider the current relationship between public media and Artificial Intelligence, with Develop AI founder and AI expert, Paul McNally.  The episode was recorded at the PTS Symposium on Public Media & AI, held in Taipei in early September. Fo...2024-10-0342 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 033: AI art, Summer Island and the future of content - a talk with Steve CoulsonSteve Coulson is the creative director over at Campfire, the company that's done a lot of amazing campaigns in the immersive and audience engaging transmedia vein over the years. Some weeks ago Steve caused a bit of a stir by releasing the graphic novel "Summer Island", a novel created with AI-generated artwork. As everyone can imagine, it's been fairly polarising, with some seeing a threat where others see possibilities. Very timely, Steve also released his second novel today - "Exodus"! Today we'll talk AI, art, and the future of content! Enjoy! 2022-09-2140 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 032: NFTs, audience engagement, TV + e-sports and Gen Z as consumers and producersWe're back!  In this episode I talk to the prolific Sandra Lehner about utilization of NFTs in the world of media, about what the world of TV can learn from e-sports, about the need to build audience and actually engage with them and about how Gen Z is approaching their roles as consumers and increasingly producers.  Check out Sandra on her LinkedIn here https://www.linkedin.com/in/sandralehner and enjoy the episode! As always, please do like, share and all that jazz! We'll be back with the next episode in a couple of weeks!2022-09-0844 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 031: Documentary films, podcasts and the Collective Journey - a talk with Claudia RinkeWelcome to a new episode of the Evolving Media podcast. In today’s episode I’ll be talking to Claudia Rinke, who’s a bestselling and award-winning author and the creator and screenwriter of the documentary film NOW - available later this spring - about the climate movement. The film features add-ons such as a podcast-series, and is an example of the interest she haves for narratives of vision and the Collective Journey. Let’s dive into it! Links for the episode: Claudia on new narratives and the Collective Journey https://www.innovatorsmag.com/future-c...2021-02-1220 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 030: Immersive theatre through podcasts - a talk with Rosie PoebrightFor almost a year the COVID-19 pandemic has created a number of obstacles not only for our everyday life, but also for creatives and producers all over the world. At the same time, new projects featuring ways of engaging and telling stories have cropped up around the globe, as lockdowns and Zoom calls have become integrated parts of our existence. One of these projects is called “Play Inside” - a very interesting way of letting the audience become part of the narrative, fostering understanding and empathy. In today’s episode, I’m thrilled to have...2021-01-1824 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 029: Docs in a flux - where the world of documentary filmmaking is heading and why. A talk with Louise Rosen.In this episode we do a deep dive into the world of documentary filmmaking and the change (some would say long overdue change) that we're witnessing at the moment. Old models don't necessarily work anymore, and we desperately need to learn how to navigate new realities... while at the same time taking into consideration a whole set of new challenges and possibilities. Joining me for this talk is Louise Rosen. With over 25 years of experience of the documentary filmmaking industry, her company Louise Rosen Ltd (LRL) provides services to filmmakers including guidance on project development, editorial review...2020-07-2531 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 028: The world of TV Formats in 2020 - a dying breed or a force for good? A talk with Jan SallingSome of my formative media years were spent in the TV format industry, which back in the days was a creative hotbed for new ideas with the potential to go global basically overnight. Today the industry looks different in many ways. There is no one better to talk to about the future of TV formats and how they could potentially find a purpose in today's media world than Jan Salling. Formerly of Banijay, Nordic World, Zodiak and FRAPA, he now heads up the Nordic division of BBC. If there's something he doesn't know about TV formats, it's probably not...2020-06-2621 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 027: Fighting for our future - the Collective Journey in full effect. A talk with Jeff GomezThese are surreal and horrifying times we're living in, and I hope each listener to this episode are safe and sound. I've seldom felt that a podcast episode I've made been more pertinent than this one though. We've talked about the Collective Journey (https://blog.collectivejourney.com/) on this podcast before. Never had I thought I'd experience the entire world living one out as we are today. I'm very happy to be able to have a new chat with Jeff Gomez for this episode. Join us as we dive into what this all means, and how we c...2020-03-3042 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 026: Human connections in a digital age - a talk with Topaz AdizesIn this episode of the Evolving Media podcast I’m joined by Topaz Adizes, writer, director and experience designer. Through the experience design studio he founded called The Skin Deep he’s won an Emmy with their project The And, won two world Press photo awards for immersive experiences and is continuously exploring new ways to interact with the audience. Join us for a talk on that most crucial thing today, how humans can connect in the digital age. Enjoy! Links for this episode:  thedig.tv | theand.us To learn more about the skin deep - ...2019-12-1730 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 025: Where did we come from and where are we heading? A talk with Michael J MaguireToday I’m joined by Michael J Maguire, i.e. @clevercelt, Creator, Founder, Teacher, Speaker and much more. With a career spanning decades in everything from games to digital literature, and with a knowledge base rivalled by few, join Michael and me as we explore gamification, technology’s impact on us, marketing and the media, from the heyday of the Commodore 64 to what the future might bring in the way of AI and more (although in fairness we had to save the most of that chat to the next episode Michael’ll be in :). Enjoy! And yeah - shar...2019-12-0456 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 024: Social Media, Friend or Foe? - a talk with Gavin McGarryIn this episode of the Evolving Media podcast we’ll be talking about the world of social media - where we’re going, how it can be utilised best and whether bots will simply drown everything else out in the end.  To get some answers to these questions, I chat with Gavin McGarry, CEO of Jumpwire Media. Gavin started up the social media agency ten years ago and clients include the likes of Red Bull, BBC, Formula One and so on. Enjoy!   Music used in the episode: Chris Zabriskie: Readers! Do You Re...2019-10-0533 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 023: Changing our realities - a talk with Lucy McRaeIn this episode we meet with Lucy McRae, body architect, filmmaker, science fiction artist, innovator and all around a person who pushed the boundaries of who we are and what we could become. A note on the sound quality - connections were breaking up, so you will hear some glitches throughout the episode. Apologies! As always, if you find this interesting, do consider sharing, commenting, rating and subscribing!   Music used in the episode: Chris Zabriskie: Readers! Do You Read? Available on a Creative Commons 4.0 License here. 2019-09-2720 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 022: The Art of Creating an Impact - a talk with Nicole van SchaikIn this episode of The Evolving Media Podcast my guest is Nicole van Schaik from Doc Society and the Good Pitch Network. One of the greatest goals anyone of us can have with the projects we’re working on is to affect some real change in the world.   That’s exactly what the Good Pitch Network is about, and that’s what this episode is going to look at - how we can plan our projects from the get-go in order to have as great an impact as possible, how new models can allow us to find...2019-07-1523 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 021: The Future of Narratives - a talk with Christian FonnesbechIn episode 21 of the Evolving Media podcast Christian Fonnesbech arrives to talk about the future of narratives and the importance of collaborations, as well as the challenges emerging forms of narratives have when it comes to financing. Christian is active with Norwegian CEFIMA, he’s the Head of IP at Nordisk Film Games and the creator of Cloud Chambers - dive in! As always, if you find this interesting - please subscribe, rate, comment, share and so on. The more the merrier! Thank you! The CEFIMA Facebook group discussed in this episode can be fo...2019-05-0628 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 020: Learning and teaching in a new media world - a talk with Houston HowardIn this episode I'm joined by Houston Howard of LA Film School, to take a look at the world of media from another angle - that of people just starting to learn the trade. We'll talk about where the new generation is at, what they know and what they lack, and about the need to think cross-disciplinary from the outset, even while still studying. Dive in! As always, if you find this interesting - please subscribe, rate, comment, share. Thank you!   Music used in the episode: Chris Zabriskie: Readers! Do You R...2019-04-2525 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 019: The Digital Dozen and the Future of Narratives - a talk with Frank RoseIn this episode of the Evolving Media podcast I'm joined by Frank Rose, faculty director at Columbia University and the author of "Art of Immersion". Over at the Digital Storytelling Lab at Columbia they host an award called "Digital Dozen" each year, celebrating groundbreaking and innovative ways of creating and distributing stories - it's all about "honoring the year's most innovative narratives.". Join us for a talk on this year's winners, what we can learn from the trajectory of the projects awarded over the years, where we're heading overall and that Frank's new book really is going t...2019-04-1824 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 018: Building your super story and pitching empathically - a talk with Houston Howard"The opportunities are there to be able to create and grow your brand and engage audiences in new ways, but what it takes is an entrepreneurial mindset to acknowledge the need to hustle, to grind, to learn and to collaborate." In this episode of the Evolving Media podcast I'm joined by Houston Howard, professor at LA Film School, founder at One3Creative and author of the book "You're gonna need a bigger story". Join us as we talk the importance of revenue and an entrepreneurial mindset in creative industries, the art of pitching empathically (and cyberstalking the...2019-04-0836 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 017: The future of journalism - a talk with Gerald Holubowicz“We need to reconnect with our audiences, in a really deep and meaningful way - and just saying 'we’re going to open the comment section' is not enough [….] it’s a much different job than most journalists are doing today” In this episode of the Evolving Media Podcast we'll take an in-depth look at journalism in 2019 and in the future. There are a lot of challenges facing journalists today - financial challenges, challenges from new and unexpected competitors, the challenge of an ever-more elusive audience, and the challenge to disprove the “fake news” checkmark, over and over again. Whe...2019-03-2031 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 016: The immersive world of virtual reality - a talk with Michel Reilhac"If you’re going to play with VR, you need to ask yourself 'who is the viewer in that experience, what is his or her place, what is their identity - or do they even have one'. From the script writing phase to the directing phase, this is something we haven’t had to deal with before." In episode 16 of The Evolving Media Podcast, we’ll dip our feet into the exciting waters of virtual reality and immersive storytelling together with someone who knows a lot about that field. Michel Reilhac is a producer, former head of Dutch...2019-03-1220 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 015: How to produce in a new media world, part two - a talk with Caitlin BurnsThis is the second part of our talk with Caitlin Burns, a producer and business strategist from NYC with a host of productions and projects spanning decades on her CV. In this episode we take on some fundamental questions, such as what crucial decisions need to be made early and during projects, the need for producers and other people in charge to realise the importance of opening clear channels of communication and how that can be done, and a lot more. Dive in!   Music used in the episode: Chris Zabriskie: Readers! D...2019-03-0526 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 014: How to produce in a new media world, part one - a talk with Caitlin BurnsIn this episode of the Evolving Media podcast I'm joined by producer, storyteller and strategist Caitlin Burns. Having worked on everything from transmedia worlds for Disney, Hasbro, Sony, Microsoft and so on, to VR experiences, to empowering children to help others via UNICEF's Kid Power band campaign and so much more, Caitlin knows the ins and outs of most aspects when it comes to planning, designing, developing and producing in the media world of today.  Join us as we - in this first part of a two-part series - dive into the most crucial things to know a...2019-02-2523 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 013: Where are you going, public service? - a talk with Kåre Poulsen"We’re throwing all the money at news and social media, which I think is like pissing your pants. If you put all your money into creating content for social media channels, you’re just sleeping with the enemy. We’re turning our audience - who should be regarded as citizens we work for - into products." Kåre V Poulsen is a producer and manager of interactive and cross platform projects at Danish public service broadcaster DR and the director of the Festival of Digital Narratives. Public service has been a reliable power, especial...2019-02-2024 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 012: 20 Years of Blair Witch - a talk with Mike MonelloThe year 1999 saw a lot of things, from people freaking out over Y2K to the debut of music downloading service Napster and many many other things. It also saw a small horror film with a small budget but a huge buzz making its premiere at Sundance. Twenty years later "The Blair Witch Project" had its 20th anniversary screening at Sundance. A first on many levels, it was also - as one journalist put it - "the first film to go viral, before anyone knew what 'viral' was".  Joining us for this podcast is Mike M...2019-02-1030 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 011: Designing the audience transformation - a talk with Christy DenaIn this episode Christy Dena stops by for an in-depth talk about a crucial aspect of today's reality for storytellers and creators - the need to look at what the audience will be experiencing and designing with the audience transformation in mind, a process and a way of creating that puts some quite unique demands on the creative minds of us all.  If you enjoy the podcast, please take a minute to subscribe, rate and / or comment - it all helps! Links to resources we talk about in the episode:  The Fou...2019-02-0427 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 010: Exploring new storytelling platforms - a talk with Bernie SuIn this episode of the Evolving Media podcast I'm joined by Bernie Su, known for creating and running projects like The Lizzie Bennett Diaries, Emma Approved and Vanity. As audiences' expectations of their media experiences change, so we as creators have an obligation - or a possibility, or a challenge - to change how we create our stories to include the audience as more than passive recipients. This has been a goal of Bernie's for the past decade. His latest project, Artificial, is the first drama to use Twitch as a distribution platform, to great effect. Join...2019-01-2331 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 009: Revisiting the Narrative Reversal - a talk with Jeff Gomez"It’s still the most rare thing in the world, to be genuinely heard, to be listened to… and that’s at the core of any fandom." My guest for this episode is Jeff Gomez of Starlightrunner Entertainment, with decades of experience of creating storyworlds and narratives for ventures big and small, and one of the main champions of the Collective Journey storytelling model. Join us for a discussion about embracing the narrative reversal, i.e. what can we do, what should we do and why should we be eagerly anticipating the moment when our audien...2019-01-1731 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 008: Artificial intelligence and storytelling - a talk with Lance WeilerLance Weiler has been exploring the frontiers of storytelling for decades in his many projects. Last year the project "Frankenstein A.I. - a monster made by many" launched, a "immersive theatre, installation and collaborative storytelling" project using "AI, IoT, Projection Mapping, Algorithmic visual, audio and movement systems".  AI might be intriguing, alien, perhaps even scary to approach, especially from a storytelling angle. But as we discuss in this episode, now is the time to explore and find out how and if AI solutions can work for us as storytellers. Welcome to a talk on what can b...2019-01-1026 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 007: The art of engaging audiences early on - a talk with Tomas LindhMy guest for the seventh episode of The Evolving Media Podcast is Tomas Lindh, executive producer for development and online at Swedish public service broadcaster SVT. Tomas has created numerous projects and shows in Finland and Sweden and reached a global audience with the documentary project "Breaking the Cycle" in 2017. We'll be discussing the changing role of public service, of creators and producers and of audiences, and look at where we hopefully might be heading. Strap in! The picture is of Tomas (left) and colleague John Stark on location filming "Breaking the Cycle".  M...2019-01-0423 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 006: Revisiting Gen Z - a talk with Sandra LehnerI'm thrilled to have Sandra Lehner back on the podcast, to talk more about Generation Z. It's a creative, caring, sometimes conservative but always expressive generation, and working for and with them as a content creator is a challenge.  In this episode we dive into Gen Z, what the best examples of storytelling for that particular generation we've seen over the past year, what we need to keep in mind when working with creators from this generation and a lot more. Have a listen and a subscribe! Music used in the episode:2018-12-2719 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 005: E-sports, streaming, gaming and the lessons the world of media can learn - a talk with Angela NatividadThe world of e-sports, streaming and gaming is a fascinating one from a lot of different angles, the ones of audience outreach, engagement and interaction not least. Joining me for this episode is Angela Natividad, co-founder of Hurrah , the first creative agency that is 100% devoted to e-sports. We talk about all (or at least many :) ) things e-sports and what we all can learn from the people active in that field.     Music used in the episode: Chris Zabriskie: Readers! Do You Read? Available via a Creative Commons 4.0 License here. 2018-12-1826 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 004: The changing world of Documentary Filmmaking - a talk with Jan RofekampThe world documentary filmmaking is facing some challenging times when it comes to financing, production as well as distribution. The old models for all of these areas are still in effect, but they no longer fully answer to the needs documentary filmmakers have today. Not to mention the rapidly changing habits of the audience and the need to adequately address these. My guest for this fourth episode of the Evolving Media Podcast is Jan Rofekamp, founder and CEO of Films Transit and a person with close to 40 years of experience of the field of documentary filmmaking. We'll b...2018-12-0919 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 003: Addressing the Collective Journey and the Narrative Reversal - a talk with Jeff GomezJeff Gomez from Starlight Runner Entertainment has a wealth of knowledge when it comes to creating stories and story worlds that resonate with and engage audiences. Lately Jeff's been championing the theory of a Collective Journey slowly taking over the role that the traditional Hero's Journey has occupied in the narratives of different media properties. In this talk we'll dive into the Collective Journey more and take an in-depth look at the Narrative Reversal - i.e., what do you do if and when the audience turns against you?   Read more about the Collective Journey over at Je...2018-11-3024 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 002: Reaching the right audience on the right platform - a case study with Mike MonelloMike Monello of Campfire NYC has an extensive track record of creating content that millions of people engage with, often as additions to already successful titles such as Westworld, Game of Thrones, Sense8 etc. Their latest venture, however, sees them starting out pretty much from scratch - with a horror-genre drama podcast.  Well be spending Episode 2 of The Evolving Media Podcast talking about the podcast series "Video Palace", what their strategies were and how these strategies are relatable to other producers, and where the relationship between producers and audiences might be heading in the future.  We...2018-11-2328 minThe Evolving Media PodcastThe Evolving Media PodcastEpisode 001: The Art of Reaching Generation Z - a talk with Sandra LehnerThe inaugural episode of this podcast is a talk with Sandra Lehner, whom I had the pleasure of moderating a talk for at the Leipzig Networking Days, invited by Documentary Campus. In this episode we'll take a look at Generation Z - who they are, what their media habits are and how traditional media producers can hope to reach and engage with them. Feel free to comment or drop an email over at simon.staffans(at)gmail.com! Thanks for listening! 2018-11-0718 min