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Sommer Poquette

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Small Biz, Big WinsSmall Biz, Big Wins27: Must-Have Small Biz ToolsIn this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the top tools and apps every small business owner needs to streamline operations and boost productivity. From Google Workspace to Canva, Sommer shares her favorite, tried-and-tested tools that have helped her business thrive. Discover how to optimize your workflow, enhance team communication, and manage projects efficiently with these must-have business tools. Tune in and transform your business with the right tech! Show Notes: Helpful Links: Spruce Organizing: https://www.spruceorganizing.com/ TurboScan app: https://apps.apple.com/us...2024-08-0617 minSmall Biz, Big WinsSmall Biz, Big Wins26: Unlocking Trust: The Power of Thought Leadership in BusinessIn this episode of Small Biz, Big Wins, Sommer Poquette explores how becoming a thought leader can supercharge your business. Discover the power of writing a book or speaking publicly to establish yourself as an expert and build trust with your target audience. Sommer shares real-world examples and interviews Digital Media Marketing Specialist Maddie Shelton to uncover effective strategies for marketing your book and leveraging your expertise. Tune in to learn how to position yourself as a leading voice in your industry and grow your business through thought leadership. LINKS: RESET Your Mindset: Silence Your...2024-07-2344 minSmall Biz, Big WinsSmall Biz, Big Wins25: Connect & Conquer: Integrated Marketing MagicIn this episode of Small Biz, Big Wins, host Sommer Poquette dives into the dynamic world of integrated marketing! Discover how breaking down silos and unifying your marketing channels can supercharge your small business. Sommer shares actionable tips on leveraging blogs, websites, newsletters, Google Business, and Pinterest to create a cohesive, powerful marketing strategy. Plus, hear real-life success stories that prove the magic of integrated marketing. Tune in and get ready to transform your marketing approach and watch your business soar! Don't miss out—subscribe now and grab your free marketing worksheet from the show notes! Need ma...2024-07-1629 minSmall Biz, Big WinsSmall Biz, Big Wins24: Five Priorities to Drive Your Small Business ForwardIn this episode of Small Biz, Big Wins, host Sommer Poquette shares her journey of recovery and the importance of setting clear priorities for small business success. After an unexpected pause due to surgery, Sommer discusses how she refocused on five key priorities: money-making, prospects, marketing, leadership, and personal development. Tune in to learn how these priorities can help you stay on track, make informed decisions, and grow your business, even in the face of setbacks. Download the free priority worksheet and align your daily activities with your business goals. Important Show Links: Need marketing...2024-07-0926 minSmall Biz, Big WinsSmall Biz, Big Wins23: Reverse Roles: The Boss in the Hot SeatIn this special episode of "Small Biz, Big Wins," the tables are turned as host Sommer Poquette is interviewed by her team of Digital Media Specialists. Dive into Sommer's vision for the next ten years, personally and for Keep it Real Social. Get an inside look at her favorite and least favorite parts of owning a marketing agency, and hear the inspiring story of how it all began. Join us for an intimate and insightful conversation about the passion and plans driving Keep it Real Social and the podcast forward.   Nominate a TED speaker: https://sp...2024-06-0544 minSmall Biz, Big WinsSmall Biz, Big Wins22: Digital Media Mastery: Tips from the ProsJoin us on "Small Biz, Big Wins" as we delve into the ever-evolving world of digital media with top industry experts. Discover what works, what doesn't, and how these professionals navigate the changing landscape. From emerging trends to practical tips, our guests share their experiences and insights to help you master your digital strategy. Whether a small business owner or a marketing enthusiast, this show offers valuable advice and real-world examples to elevate your digital presence. Tune in and stay ahead in the digital game!   Become a guest or recommend a guest:   https://keepitrealsocialllc.hbportal.co...2024-05-2856 minSmall Biz, Big WinsSmall Biz, Big Wins21: Choose Your Own Adventure: Picking the Right Marketing PlatformIn this thrilling episode of Small Biz, Big Wins, Sommer turns the spotlight on a unique approach to selecting the best marketing platforms for your business. Just like the excitement found in those classic "choose your own adventure" books, this episode empowers you to navigate the marketing landscape with confidence and creativity. Sommer expertly guides you through the process of matching your skills and passions with the platforms where your target audience is most active. She provides an insightful breakdown of major platforms, including Facebook, Instagram, Pinterest, YouTube, blogging, and email marketing, giving you the tools to make informed...2024-05-2141 minSmall Biz, Big WinsSmall Biz, Big Wins20: Boost Your Reach: Mastering Paid Ads on Facebook and InstagramIn this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the dynamic world of Facebook and Instagram advertising with expert guest Karen Nelson from Karen Nelson Digital. Discover the ins and outs of paid social media strategies, learn how to differentiate between boosted posts and regular ads, and understand the nuances of targeting the right audience. Whether you're looking to enhance your reach, increase engagement, or drive sales, this discussion will equip you with the knowledge to navigate the pay-to-play landscape of today's biggest social platforms. Tune in for actionable insights that could transform your small...2024-05-151h 23Small Biz, Big WinsSmall Biz, Big Wins19: Legal Insights for Small Businesses: Navigating Employment Law with Attorney Amy StikovichJoin us on "Small Biz, Big Wins" for a deep dive into employment law with attorney Amy Stikovich. This episode covers everything from drafting robust employment contracts to ensuring compliance with current laws. Amy provides essential tips on distinguishing between employees and independent contractors, implementing effective non-compete and confidentiality clauses, and managing remote work agreements. Learn how to avoid common hiring mistakes, conduct legal background checks, and handle contract violations to minimize legal disputes. Don't miss this essential guide for small business owners looking to protect their operations and maintain clear, enforceable contracts.   Nelson Forster & S...2024-05-071h 25Small Biz, Big WinsSmall Biz, Big Wins18: Dream Big, Win Big: Turning Business Dreams into Realityn this introspective episode of "Small Biz, Big Wins," host Sommer Poquette distinguishes between mere wishes and actionable dreams in the realm of entrepreneurship. Reflecting on personal anecdotes from childhood through adulthood, Sommer explores how turning dreams into detailed plans can drive business success. Join her for a deep dive into setting realistic, actionable goals that transform visions into victories, and discover how you, too, can bring your entrepreneurial dreams to life.   Sign up for a free vision boarding eBook and SMART goals worksheet: http://eepurl.com/dJI7Jw ABC News Vision Boarding S...2024-04-3020 minSmall Biz, Big WinsSmall Biz, Big Wins17: Family Ties & Business Lines: Navigating Family-Run EnterprisesDive into the complex world of family-run businesses with your host, Sommer Poquette, a seasoned entrepreneur deeply rooted in family business culture. From personal insights to shared experiences, Sommer explores the unique dynamics of working alongside family members. In this episode, she delves into the benefits and challenges of mixing business with family ties, offering practical advice on how to maintain professional relationships while preserving family bonds. Whether you're part of a family business or considering starting one, join Sommer for an enlightening discussion on navigating the waters of family-run enterprises.   Marketing planning worksheet, content p...2024-04-2343 minSmall Biz, Big WinsSmall Biz, Big Wins16: Light, Camera, Balance: Navigating Parenthood and Building a Photography BusinessExplore the intricate journey of transforming a passion for photography into a lucrative career with Stephanie Baker, an award-winning Luxury Wedding Photographer. This episode delves into the nuances of professional photography, debunking common myths and highlighting the joys and challenges of the job. Stephanie also discusses the delicate balance of parenthood and entrepreneurship, offering tips for fellow parent entrepreneurs. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette  G...2024-04-161h 03Small Biz, Big WinsSmall Biz, Big Wins15: Mastering the Art of Delegation with Kalin SheickOn this episode of "Small Biz, Big Wins," we delve into the crucial skill of delegation with guest Kalin Sheick, founder of Sweetwater Floral. Transitioning from a career in television to running a thriving floral business, Kalin shares her personal journey of learning to delegate in order to grow her business and find balance as a mom of three. Discover the turning points, strategies, and real-life insights on effectively delegating tasks within a small business. Whether you're struggling to let go of control, facing resistance from team members, or simply looking for tips to improve your delegation skills, this...2024-04-0952 minSmall Biz, Big WinsSmall Biz, Big Wins14: Hacking Havoc: How to Protect Your Small Business OnlineThis episode of "Small Biz, Big Wins" is a wake-up call for entrepreneurs underestimating the importance of online security. Sommer Poquette shares chilling tales of hacking incidents and their impacts on small businesses, emphasizing the necessity of digital vigilance. From understanding hacker motives to implementing layered security measures, learn how to keep your business and your peace of mind intact in the face of cyber threats. Free Marketing Downloads: http://eepurl.com/dJI7Jw Helpful links: https://keepitrealsocial.com/facebook-business-page-vs-facebook-business-manager/  https://keepitrealsocial.com/facebook-phishing-attempts-what-you-need-to-know/  https://www.get-notch.com/  Small Biz, Big Wins Sponsor inq...2024-04-0230 minSmall Biz, Big WinsSmall Biz, Big Wins13: Community Catalyst: The Power of Local ChambersIn this episode of "Small Biz, Big Wins," host Sommer Poquette delves into the crucial role that local chambers of commerce play in fostering connections and driving growth for small businesses. Joined by Sarah Van Horn, President of the Charlevoix Area Chamber of Commerce, listeners gain valuable insights into what a chamber of commerce entails, debunking misconceptions along the way. From funding to networking events, resource offerings to advocacy efforts, discover how chamber memberships can propel your business forward. Tune in to uncover expert advice on leveraging these invaluable community resources and hear firsthand success stories that highlight the...2024-03-2659 minSmall Biz, Big WinsSmall Biz, Big Wins12: Navigating the Agency World: A Dual PerspectiveDive into the dynamic world of marketing agencies with hosts from Keep it Real Social and Wayne Media on this episode of "Small Biz, Big Wins." Discover the ins and outs of starting, growing, and managing a marketing agency from those who've lived it. From the challenges and triumphs of agency life to practical advice for budding agency owners and small businesses considering agency partnerships, this episode is a treasure trove of insights. Join us as we explore the unique paths of our agencies, delve into organizational structures, and share candid advice on client management and business growth. Whether...2024-03-191h 04Small Biz, Big WinsSmall Biz, Big Wins11: Entrepreneurial GPS: Guiding Your Business Past Common PitfallsIn this introspective episode of "Small Biz, Big Wins," Sommer Poquette reflects on her own business blunders and the crucial lessons they've taught her. From doubting her potential to the complexities of hiring, Sommer offers up her experiences as a roadmap for fellow entrepreneurs. Discover how to sidestep common pitfalls and propel your business forward, all while keeping your mental health in check Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook...2024-03-1219 minSmall Biz, Big WinsSmall Biz, Big Wins10: Leveraging LinkedIn: Strategies for Small Business SuccessExplore the nuances of LinkedIn with Louise Brogan on "Small Biz, Big Wins." From optimizing personal profiles to understanding the value of a company page, this episode covers it all. Gain insights into networking dos and don'ts and the types of content that drive engagement on LinkedIn. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com/sommerpoquette Guest Links FREE GUIDE: https://louisebrogan.com/bigwins Website: https://louisebrogan...2024-03-0558 minSmall Biz, Big WinsSmall Biz, Big Wins9: Insuring Success: Essential Coverage for Small Businesses ExplainedToday on "Small Biz, Big Wins," we're diving into the vital world of small business insurance with expert Ashley DeCarteret from Harbor Brenn Insurance Agencies. With years of experience in the industry, Ashley brings invaluable insights into the different types of insurance policies essential for protecting your business. From understanding general liability to the nuances of professional liability insurance, we cover everything you need to know to safeguard your venture. We'll also discuss the importance of specific coverages like commercial auto insurance, workers’ compensation, business interruption, and the increasingly crucial cyber insurance. This episode is a must-listen fo...2024-02-2747 minSmall Biz, Big WinsSmall Biz, Big Wins8: Unlocking Digital Success: Mastering Your Website with Darin PhilportDive into the digital realm with Darin Philport on "Small Biz, Big Wins," where we explore the crucial elements of effective website design and development. Discover how to optimize your small business website for search engines, enhance user experience, and convert clicks into customers. Join us as Darin shares his expert insights and best practices to help your business shine online. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ YouTube: https://www.youtube.com/@smallbizbigwins Instagram: https://www.instagram.com/keepitrealsocial/ Facebook: https://www.facebook.com/keepitrealsocial/ Twitter: https://twitter.com...2024-02-2051 minSmall Biz, Big WinsSmall Biz, Big Wins7: Pivoting to Prosper: Mastering Business ReinventionIn this episode of "Small Biz, Big Wins," we delve into the art of the business pivot with our guest, Sarah McDonnell. Pivoting, a crucial strategy in small business, involves changing direction to meet market needs better, ultimately aiming to boost revenue and sustain the business. Sarah's story is a testament to this. She successfully navigated the challenges of the pandemic, transforming her venture, Little Bay Gourmet, into a flourishing enterprise. Join us as Sarah shares her journey through COVID-19, highlighting the pivotal decisions that led to her current success. Get ready to learn about the power of adaptability...2024-02-1338 minSmall Biz, Big WinsSmall Biz, Big Wins6: Maximizing Your Market: Social Media Strategies for Sales SuccessJoin host Sommer Poquette on "Small Biz, Big Wins" for an episode focused on boosting your sales in 2024. As a small business owner and marketing expert, Sommer shares essential tips on elevating your social media marketing to effectively drive sales. Learn how to engage your audience, use social media strategically, and optimize your online presence with Local SEO. Get practical advice on transforming your online platforms into powerful tools for business growth. Tune in for valuable insights and subscribe for more tips on enhancing your small business success. Let's turn your marketing efforts into real results together! ...2024-02-0630 minSmall Biz, Big WinsSmall Biz, Big Wins5: Latte Leadership: Translating Advertising Expertise into Café SuccessToday on "Small Biz, Big Wins," we feature an inspiring journey of a former advertising professional turned coffee shop owner. Discover how Christine Smith transformed her corporate expertise into a thriving local coffee business, pouring her passion and dedication into every cup. This episode offers an intimate look at her transition from the boardroom to the coffee world, highlighting her challenges and her unique strategies. It's a story full of practical insights and inspiration for anyone considering a leap into entrepreneurship or those who appreciate a heartwarming success story. You will want to take advantage of this former advertising...2024-01-3034 minSmall Biz, Big WinsSmall Biz, Big Wins4: Shaping Thriving WorkplacesIn this episode of "Small Biz, Big Wins," we explore the transformative power of a positive work culture vital for businesses of any size. We're joined by Jennifer Shorter, a retail expert and the third-generation owner of Grandpa Shorter's Gifts and several other stores in Downtown Petoskey, MI. Jennifer shares her experiences and strategies for cultivating an engaging and productive workplace. Join us to gain valuable insights that could elevate your business environment. Show Links - Connect with Keep It Real Social! Website: https://keepitrealsocial.com/ LinkedIn: https://www.linkedin.com/company/keep-it-real-social/ Instagram: https://www...2024-01-2344 minSmall Biz, Big WinsSmall Biz, Big Wins1: Welcome to Small Biz, Big WinsWelcome to Small Biz Big Wins, where every episode is a new journey into the heart of entrepreneurship. Hosted by entrepreneur and marketer Sommer Poquette, this podcast will dive into the inspiring stories, hard-earned insights, and joyful triumphs of real business owners. We cover everything from overcoming challenges to celebrating big wins. Get ready to be empowered with actionable advice, hear from diverse voices, and, most importantly, celebrate the spirit of small business. So, grab your favorite cup of coffee, settle in, and let’s discover together how every small win contributes to your big success story.  Sho...2024-01-1612 minSmall Biz, Big WinsSmall Biz, Big Wins2: Small Business Focus: Finding Your NicheThis episode is a must-listen if you're a small business owner grappling with finding your niche. Join us as we speak with Beth Flynn, a Northern Michigan real estate agent who has honed her focus as a first-time homebuyer specialist. Passionate about helping newcomers to the property market, Beth excels in navigating them through real estate intricacies with empathy and skill. This episode will shed light on how she pinpointed her distinct niche in real estate, balancing her dedication to first-time buyers while adeptly catering to a diverse client base as a small business owner. Show Links...2024-01-1640 minSmall Biz, Big WinsSmall Biz, Big Wins3: Scaling Smart: Navigating Business GrowthIn this episode of "Small Biz, Big Wins," we're joined by Robin Bennet, the dynamic co-owner of the Sunglass Shoppe. With locations across Michigan, Robin has transformed her business into a renowned retail chain known for its premium eyewear selection. Her unique background in broadcasting and photography adds an intriguing dimension to her retail expertise. Tune in as we explore Robin's transition from broadcasting to retail success, learn about the challenges and triumphs of expanding a business, and get valuable advice on managing multiple locations and strategic growth. Get inspired by Robin's entrepreneurial journey and practical tips for business...2024-01-1639 minBrighton Chamber PodcastBrighton Chamber Podcast77: Keep It Real SocialRight down Rob's alley, this week, Sommer Poquette - CEO and Founder of Keep It Real Social joins Rob to talk marketing. Her award winning agency does it all, from website design, social media management to content creation , they can handle all your needs. Leveraging collective geniuses and shared prosperity is at the heart of what they do. We augment your social media team and ideas with ours to amplify your brand online. We use data to make decisions and believe in testing, learning, and growing. We want to differentiate your brand online using the proper channels to...2023-04-1433 minSommer SchoolSommer SchoolLesson 8: Digital Media Summit TakeawaysSommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-11-0130 minSommer SchoolSommer SchoolLesson 7: Don't Stop Marketing During an Economic DownturnSadly, in an effort for companies to contain costs and reduce spending, they slash marketing from their budgets during an economic downturn.  Keeping your marketing budget is one of the best tactics you can employ to recession-proof your business.  In Lesson 7 of Sommer School, we'll explore historical data and trends, a few personal examples, and how to market strategically when times are tough. Historical examples:https://www.newyorker.com/magazine/2009/04/20/hanging-toughhttps://abcnews.go.com/Business/pizza-survives-recession/story?id=12306684https://www.seattlemet.com/news-and-city-life/2009/02/defying-the-recession-amazoncomSommer School is a po...2022-09-1915 minSommer SchoolSommer SchoolLesson 6: Email MarketingEmail marketing can be such a powerful tool for communicating with your customers. Lesson 6 of Sommer School will share with you important data about email marketing, how to grow your subscriber list, and important tips on how to engage your list when you send emails. Important Links:FTC CAN-SPAM ACT: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-businessSommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-09-0826 minSommer SchoolSommer SchoolLesson 5: Local SEO DominationIt's time to level up your local search presence. If you want to be found online when people search, I'm giving you the low down on how to make that happen. I will explain how to build trust with Google and the search engines, provide a good search experience for users, and what local listing management services can do for your business. Greater online visibility translates to more business through the door. So please tune in and let me help you with your local SEO domination. Sommer School is a podcast dedicated to teaching and s...2022-08-2218 minSommer SchoolSommer SchoolLesson 4: Facebook Reach & EngagementToday's Lesson for Sommer School is all about growing your Facebook reach and engagement for your small business. You'll learn tips on doing this through organic and paid content. We'll dive into the difference between Facebook Ads and Facebook boost posts and which might be right for your small business. Whatever you do, don't give up on Facebook for business. There are ways to grow online, but it will take trial and error.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-08-1518 minSommer SchoolSommer SchoolLesson 3: Staying FocusedIn this week's lesson of Sommer School, we're talking about ways to stay focused as a small business owner. It's easy to get sucked into the blue screen or let your ideas and creativity take you away from the money-making tasks. Sommer shares nine tips and her own personal journey with struggling to stay focused. Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-08-0914 minSommer SchoolSommer SchoolLesson 2: Claim Your Google Business ProfileWelcome to Lesson 2 of Sommer School. Today's lesson is all about claiming your Google Business Profile, what it is, and how to rank higher in the search engines when someone is looking for your product, service, or business.  As a bonus lesson, Sommer Poquette provides tips on posting to your Google Business Profile.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-08-0915 minSommer SchoolSommer SchoolLesson 1: You have to start somewhere.Today's lesson is about taking that first step as an entrepreneur and small business owner. Sommer Poquette, host and teacher of the Sommer School, is sharing her story of taking a chance on her dream and turning her idea into a reality. With twenty years of business and marketing experience, Sommer has had her fair share of business ideas and failures, but if you never try, you'll never know.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.  2022-08-0911 minStartupNation RadioStartupNation RadioLocal Merchants Talk Return to Main Street on StartupNation RadioOn today's special edition of StartupNation Radio, we're talking to several local Main Street merchants about the challenges brought about by the COVID-19 pandemic, as well as the opportunities ahead.Joining StartupNation's Jeff Sloan in the co-host seat is Julie Sloan of MainStreet Nation (a subset of StartupNation), who is a subject matter expert on the business of Main Street. Jeff and Julie kick off the show with Julie's observations of the current state of Main Street, including the passion small business owners possess for not only their businesses, but their communities, as well.John...2021-04-1036 minBusiness Strategy for CPA\'sBusiness Strategy for CPA's064 Why & How to Claim Your Google My Business Profile, with Sommer Poquette CEO of Keep It Real SocialLearn more about PEAK FREEDOM Today’s guest is Sommer Poquette, Founder and CEO of Keep It Real Social. Sommer is an expert in Google Business, and I wanted to have her on today to talk about Google My Business and the Google My Business listing, how to get it if you haven't done it already, what its value is and why I think it's a good idea for you to claim your business listing on Google.  So, are Google reviews the be all end all? No. Might they be a useful differentiator in your...2019-12-1833 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix383: Google SEO and Local Search with Sommer PoquetteDid you know that 97% of your potential customers will Google your business before deciding whether to use your services? This is why your Google business listing is so important and why you need to optimize your google presence. On the final episode of the Social Media Summer Camp series, we are taking a break from social media. I’m joined by Google, SEO and social media expert, Sommer Poquette. Sommer has experienced huge success with her clients by optimizing Google listings and truly taking advantage of the Google My Business service. Sommer is the CEO of...2019-08-2249 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix383: Google SEO and Local Search with Sommer PoquetteDid you know that 97% of your potential customers will Google your business before deciding whether to use your services? This is why your Google business listing is so important and why you need to optimize your google presence. On the final episode of the Social Media Summer Camp series, we are taking a break from social media. I’m joined by Google, SEO and social media expert, Sommer Poquette. Sommer has experienced huge success with her clients by optimizing Google listings and truly taking advantage of the Google My Business service. Sommer is the CEO of...2019-08-2249 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix358: [On Air Coaching] How to Grow a Micro-Niche Business with Evelyn CucchiaraReady to think smaller? Over the last five years of coaching woman entrepreneurs, I’ve observed that the most successful businesses focus on a small group of people. Specializing, or niching down, is actually one of the scariest things to do. But it offers benefits for your business -- whether you are growing from 5 to 6 figures or establishing yourself as a thought leader in your industry. Today I coach Evelyn Cucchiara who is the proud owner of a micro-niche business. A micro-niche serves a smaller group of consumers from a broader market.  Evelyn is look...2019-02-2145 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix358: [On Air Coaching] How to Grow a Micro-Niche Business with Evelyn CucchiaraReady to think smaller? Over the last five years of coaching woman entrepreneurs, I’ve observed that the most successful businesses focus on a small group of people. Specializing, or niching down, is actually one of the scariest things to do. But it offers benefits for your business -- whether you are growing from 5 to 6 figures or establishing yourself as a thought leader in your industry. Today I coach Evelyn Cucchiara who is the proud owner of a micro-niche business. A micro-niche serves a smaller group of consumers from a broader market.  Evelyn is look...2019-02-2145 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix354: [On Air Coaching] How to Specialize with Sommer PoquetteWhen you’re first starting off with your business, it’s easy to find yourself doing literally anything for anybody. But as you gain more experience, and discover what you’re really great at, it becomes crucial to specialize. Join me as I coach Sommer Poquette on where and how to specialize in her business. Sommer is a social media expert who has built a 5 figure business offering social media services in her local market. On this call, Sommer and I do a deep dive on her business to determine her area of expertise. The goal is to fig...2019-01-2450 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix354: [On Air Coaching] How to Specialize with Sommer PoquetteWhen you’re first starting off with your business, it’s easy to find yourself doing literally anything for anybody. But as you gain more experience, and discover what you’re really great at, it becomes crucial to specialize. Join me as I coach Sommer Poquette on where and how to specialize in her business. Sommer is a social media expert who has built a 5 figure business offering social media services in her local market. On this call, Sommer and I do a deep dive on her business to determine her area of expertise. The goal is to fig...2019-01-2450 minMomTalkRadio\'s PodcastMomTalkRadio's PodcastBuilding GraceThis week on Mom Talk Radio, recording artist and star of ABC Family’s smash hit, Pretty Little Liars, Lucy Hale, shares information about the Boost The Volume competition with Voices of Meningitis. Spotlight on Moms features Sommer Poquette of GreenAndCleanMom.org. Author Mark P. Friedlander, JR, shares how he combines curriculum with fiction in his new book Leonardo da Vinci Gets a Do-Over (Innovators In Action). Dr. Joshua Straub, author of Safe House, shares some practical ways to build grace in your daily life as a parent. Lisa Henriksson, author of I Was Supposed to Be Happy, shares ad...2016-01-1139 minClassyMommyLiveClassyMommyLiveGreen & Clean Mom Tells AllIt's Earth Week! We'll chat with Sommer Poquette, founder of the fabulous Green & Clean Mom about her blog, being green, and her thoughts on the pending FTC legislation.2009-04-2240 minGreen Radio: Keeping Going Green Down to EarthGreen Radio: Keeping Going Green Down to EarthGTR 130: Green Blogger Series: Green and Clean Mom Sommer PoquetteIn this installment of GreenTalk Radio’s series featuring top green bloggers, host Sean Daily talks to Sommer Poquette, founder of GreenandCleanMom.org.2008-09-1122 min