Shows
The Growth EquationBeyond the Rebrand: How Sonya McIntyre-Reid Built a Flexible, Profitable AgencyIn this episode of The Growth Equation, I had the pleasure of chatting with Sonya McIntyre-Reid, the driving force behind Linchpin Digital. Sonya’s journey is one of transformation and resilience — starting as a solo freelancer with a simple marketing concept called Kiss Marketing, then evolving her business through multiple rebrands into a dynamic, flexible agency that operates remotely across cities and even continents. Her story is a powerful example of how embracing change and refining your business identity can unlock new opportunities for growth.We unpack everything from the practicalities of running a remote team scattered from...
2025-11-0636 min
Boom Your BizFrom managing Reece Plumbing's social media to becoming TikTok Famous. Interview with Kim Elizabeth JamesEver wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger. With a decade of experience in content and digital marketing, Kim helps organisations launch and scale their marketing strategies, campaigns, and products. Her approach integrates insights and a passion for consumer behaviour with human psychology to create industry-leading content strategies and funnels that can...
2024-07-0529 minBoom Your BizWhen head office is out of touchIn this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office.
Sarah recounts how she crafted a vibrant and engaging online presence, leading to the client being fully booked for months and even expanding their team. However, the head office’s rigid approach soon dampened the creative spark, demanding mundane and uninspiring content that starkly cont...
2024-05-2919 min
Boom Your BizClients, conflict and communication: how our approach has changed as we've grownHow we deal with problems now vs. 2 years ago (Lib and Sonya interview)
If you'd told me 18 months ago that making mistakes or dealing with conflict in my business wouldn't faze me, I would have thought you were MAD. But as my business has grown, so have I - and so has my team! In this episode I bring on Lib, my first ever full time hire, who has been with me through a lot of those highs and lows. in our chat, she gives her perspective on how our approach has changed, and why mistakes are vita...
2022-08-1641 min
Boom Your BizSetting and forgetting your websiteSomeone once told me that a WordPress website requires maintenance like a car does. You need a regular service or oil change or the whole thing may just blow up. And while in an ideal world, websites would be set-and-forget; in the wonderful world of widgets and upgrades, it's just not the case. In this episode, I take you through all the essentials when it comes to maintaining your WordPress website. Don't forget to grab the freebie that goes with this episode, at kissmarketing.com.au/podcast The links I mention in this podcast: To download the latest version...
2022-05-1112 min
2022-03-2314 min
2022-03-0724 min
Boom Your BizMaking an unsexy product sexy with Jess Ruhfus from No 2 In this episode I chatted with Jess Ruhfus, who you may know as the Founder of Collabosaurus and one of my previous podcast guests. This absolute powerhouse of a woman has launched a product based business - No.2 post-flush perfume drops, a really clever alternative to bathroom sprays. In this episode, we discuss: - How Jess managed to make an unsexy product, sexy; - The difference between marketing product-based and service-based businesses, and - The unexpected challenges of creating a product and launching a product-based business There are SO many incredible takeaways from...
2022-02-0932 min
2021-12-2011 min
Boom Your Biz7 Steps to Getting Your Team to Show up on Instagram In my last episode I interviewed a business owner about how she gets her team to show up on social media. In this episode, I’m going to expand on our conversation and give you the framework we give our clients for getting their team to show up online so you can stop being the only one in the business driving the social content. Make sure you visit https://kissmarketing.lpages.co/ep-88-freebie-7-steps-to-getting-your-team-to-show-up-on-instagram/ to access the free resources we’ve created for you.
2021-12-1912 min
Boom Your BizHow to set your vision and mission statements, stop micromanaging and get your team involved in social media If you asked me to name three business owners I’ve worked with who get a lot done, Rebecca Miller would probably be right at the top of that list. Not only does she run two successful medispa businesses, she’s the creator of a 12 week online program and is a business coach, mentor and speaker. Did I mention that she also has three kids and a husband, and is really active in her business community, too? Not only does she work incredibly hard, Bec has put the systems and processes in place to empower her team to t...
2021-12-1031 min
Boom Your BizBeating Burnout to Reach Your Next Level in Business If you've followed me for a while, you'll know that last year I experienced some pretty significant business owner burnout. In my research into all things burnout recovery, I came across Naturopath (and incredible businesswoman) Vesna Hrsto. As a marketer, I have been SO impressed by Vesna's sale funnel, the format of her programs and the way that everything just flows beautifully in her business. You wouldn't even know that when she first changed her business model she hated marketing! In this episode we discuss the causes of burnout, tips and tricks for getting back...
2021-11-2525 min
Boom Your BizMaximising your sales this Christmas Christmas can be one of the most profitable periods of the year, but how do you, as a small business, get in on the action? The easy answer is: promotions. There’s more to running a Christmas promotion than putting a few items on sale and hoping for the best. Let me take you through the different types of promotions we’ll be suggesting (and running) for our clients in 2021, from giveaways to bundle offers, subscriptions, gift guides, and more! https://kissmarketing.lpages.co/2021-xmas-promo-guide/ Remember to download the freebie that goes with this...
2021-11-1916 min
2021-10-1908 min
Boom Your BizYou're Fired! How to let a client go when it just isn't working out What's worse than being fired by a client? Being the one who has to end the relationship. When parting ways absolutely has to happen, here's how to do it without burning bridges - including a couple of scripts that you can use if you're unsure how to have THAT conversation. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.com.au
2021-10-1812 min
2021-09-3027 min
2021-09-2106 min
Boom Your BizHow to hit 5 million views on Tiktok Have you ever wondered how people seem to magically hit millions of views overnight on Tiktok? I tracked down someone who has done it! In this episode we discuss how to create engaging videos on Tiktok, where Tiktok fits in in the marketing channel plan and where we see it heading for brands and businesses. Find Sarah's viral video on TikTok here: https://vm.tiktok.com/ZSJE1YoJB/ Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to...
2021-09-1531 min
Boom Your BizThe best low-cost advertising strategies Only have a small budget for ads? In this episode Nams and I take you through the best kind of campaigns for both service-based and Ecommerce businesses. We discuss Facebook ads and the varities of Google ad options how there. If you're currently running your own ads (or thinking about it) make sure you give this quick episode a listen. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support...
2021-09-0814 min
2021-09-0416 min
2021-08-2508 min
2021-08-1810 min
Boom Your BizA new season in businessWow, wee what a rollercoaster of a ride over the past few months but hey isn’t business and life always a bit of a rollercoaster. in this episode I give you a much-overdue update on the behind-the-scenes happening of the business, the lessons I've learned along the way and where we are headed next! Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about being on the podcast email hello@kissmarketing.com.au and to learn more about how our agency can support your business contact hello@linchpindigital.co...
2021-08-1113 min
Boom Your BizCreating community and pivoting like a boss with Sheree Rubinstein I have spoken a lot about how the Coworking space, One Roof, REALLY helped me in my business journey. I had the pleasure of interviewing the founder, Sheree Rubinstein about how she starting One Roof, how she raised capital, and pivoting like a boss when Covid hit. You can learn more about the One Roof Community at www.weareoneroof.com
2021-06-2930 min
Boom Your BizShould you run a low barrier to entry offer to get more customers and clients?.What do you do when all your competitors are running low-barrier-to-entry offers, to the point where heavy discounts become the industry norm and almost a requisite to do business? Do you jump on the bandwagon and join them - even though it means your bottom line takes a hit? Do you even NEED to offer discount promotions? How can you position your business as a high end service, thus negating the need for regular discounts and offers? In this solo episode, I take you through the concept and give you my two cents on LBEOs: * Why you need to...
2021-06-2410 min
Boom Your BizCreating a high-end brand with Matthew LandersMatthew Landers is an international award-winning florist. This high-end luxury florist has 3 stores, a school and over 60k followers on social media. In this interview I spoke to Matthew about how he created a premium brand, how he manages he social media (and remains real) whilst maintaining the high-end brand and the 'rules' he has in his business to ensure it runs smoothly. You can find Matthew Landers on instagram at www.instagram.com/matthewlanders/ and at https://www.matthewlanders.com/
2021-06-1728 min
Boom Your BizCreating a high-end brand with Matthew LandersMatthew Landers is an international award-winning florist. This high-end luxury florist has 3 stores, a school, and over 60k followers on social media. In this interview, I spoke to Matthew about how he created a premium brand, how he manages the social media (and remains real) whilst maintaining the high-end brand, and the 'rules' he has in his business to ensure it runs smoothly. You can find Matthew Landers on Instagram at www.instagram.com/matthewlanders/ and at https://www.matthewlanders.com/
2021-06-1528 min
2021-06-0820 min
2021-06-0110 min
2021-05-2631 min
2021-05-1829 min
Boom Your BizHow to use technology to halve your working week Imagine if all of the tools and apps you use spoke to each other? There would be no more manually making appointments in your calendar, no more scanning receipts and reports would be automated. It is possible. Michelle Bowditch is the founder of Door20a, a tech consulting agency supporting female entrepreneurs and Executive Assistants to adopt the latest apps and technology to propel their businesses and careers forward. In this episode, we discuss how you can streamline your business and make your life easier using technology. You can find social dot here: https://www.socialdot.com.au/mypublicpage/5...
2021-05-1143 min
Boom Your BizSEO for service-based businessesI had the pleasure of sitting down with a service-based business owner to discuss SEO - the pros, the cons, and when you should consider it vs avoiding it at all costs. As you know in marketing, there is no one size fits all solution and in this interview, I break it all down for you to demystify the search engine industry.
2021-05-0436 min
Boom Your BizYour ideal way to maximise productivity Did you know that there are three different productivity chronotypes? And uncovering yours and structuring your workday accordingly can lead to you achieving more, being less stressed, and eliminate burnout? Sign me up! I sat down with Mackenzie, a productivity coach I stumbled across on Tik Tok to talk about what we can do to tick all of these boxes. Check out Mackenzie on Tik Tok: https://www.tiktok.com/@the.productivity.coach?refer=embed Find out your chronotype here: https://mackmotion.outgrow.us/ideal-day
2021-04-2727 min
Boom Your BizWhere should you be focusing your attention on instagram (and how long should it take?)Are you finding yourself either spending too much time on Instagram or avoiding it completely? In this episode, I break down a simple plan to maximize your impact on Instagram in less than 2 hours a month. There are three things most business owners struggle with when it comes to building a presence on Instagram: - Taking forever to create and publish a post, - Not knowing what to post, and - Forgetting to post consistently
2021-04-2008 min
2021-04-1324 min
Boom Your BizLow-barrier to entry offer The easiest way to generate leads for a service-based business? Have a low barrier to entry offer! In this episode, I was interviewed by Christine Alger about the practical ways to implement a low-barrier-to-entry offer. This episode talks specifically about the beauty industry but the principles can be applied to almost any business.
2021-04-0626 min
Boom Your BizTestimonial videos: how to get them, what they should say and where you should put them. We can talk all about how great we are at what we do, but consumers are a lot savvier these days and will often be a bit suspicious if someone is tooting their own horn too much. However, when someone else stands up and tells everyone how great we are when people start to take notice. In this mini-episode, I talk about the power of video testimonials, how to get them, what they should say and where to put them aka how to use them!
2021-03-3005 min
Boom Your BizThe finance numbers you should be looking at every monthKatie is the founder and motivational force around which all things Propeller revolve. Increasingly frustrated by the accounting world’s approach to doing things ‘the way they’ve always been done, she decided to shake things up. Tax returns, BAS help – this is the Accounting 101 stuff that any accountant can deliver. But what about business development planning, staffing ratios, sales strategy – or even a shoulder to cry on? (She’d like you to know that’s she’s always up for popping a champagne cork with you too!) With an eye on the future, Katie stepped out on her own, and Propell...
2021-03-1623 min
2021-03-0914 min
Boom Your BizThe Burnout ClubBurnout: The club you never wanted to be a part of. Unfortunately for many of us in business, it's something we're all too familiar with. I sat down with a woman making her mission to beat burnout in women in business. We discussed the small changes you can make to avoid burnout and why accepting that we're all individuals is the key.
2021-03-0227 min
2021-02-2323 min
Boom Your Biz$1.80 instagram strategyThree years ago Gary Vaynerchuck or Gary V started talking about an Instagram strategy he calls the $1.80 Instagram strategy. Here's the thing, social media changes so quickly, I still see Gary V and others talking about this but I actually think it's a bit of a waste of time. We only have so many hours in the day right? So why not focus on something that will give you far more impact. Do this instead.
2021-02-1606 min
Boom Your BizProductivity skills that make life and business better – not fasterCan you imagine what would happen to your productivity and success in business and life if you work WITH your brain instead of against it? Christina from Project TGL sat down with me to discuss what the optimum workday looks like, how to rest our brains properly, and why even just looking at the colour green can make a difference. A must-listen for anyone who ever feels overwhelmed and like they're not getting enough done in a day.
2021-02-0928 min
Boom Your BizDone for you 2021 Marketing PlanFeeling like there are about a million different options and things you 'should' be doing for your marketing? In this episode, I give you the most simple and effective marketing plan for your biz in 2021.
2021-02-0209 min
Boom Your BizNew directions, BTS of a rebrand and recovering from burnoutThe Marketing Solutions Podcast is now Boom Your Biz! We go behind the scenes in the rebrand of three businesses and discuss changes made to reduce the chance of burnout in 2021.
2021-01-2607 min
Boom Your BizHow to do a 12 days of Christmas promoIf you want to EXPLODE your sales and audience in the lead up to Christmas, and make sure you're cutting through all of the noise, a 12-days of Christmas giveaway or sale is an awesome solution. In this episode I break it down step by step for you.
2020-11-1806 min
Boom Your BizFacebook ads' unsexy older brotherSomething that isn't spoken about a lot is Google ads! We find our clients get killer results when they're used hand in hand with Facebook advertising. So how do you get started and what are the common mistakes we see people making?
2020-11-1023 min
Boom Your BizBusiness BurnoutLast month I hit a wall. Big time. Burnout got me good and the journey back has been a lesson in hiring, systems and boundaries.
2020-11-0310 min
Boom Your BizBeing a law-abiding business on social mediaToday's guest, Tegan Boorman, founder of Social Law Co takes us through how not to breach Facebook and Instagram's terms of use when running competitions, advertising, working with influencers and sharing other users content. Nothing in this podcast episode is intended to constitute legal advice and is to be considered general information only. You should not act or rely on any information in this podcast episode without first obtaining advice specific to your circumstances.
2020-10-2721 min
Boom Your BizShiny Tool SyndromeWhat's the best scheduling tool for social media? What's the best email marketing tool? It really isn't about the tool, it's about how you use it. If you don't use it, you don't need it. If you use it and it works, awesome! If you use it for a while and realise some bottlenecks are occurring, find another solution. But at least at this point you'll be informed on what you do and don't need and what you will and won't use.
2020-10-2005 min
Boom Your BizHow to get your PR coverage for your bizEver looked at someone's website and seen the 'As Featured In' section with a list of well-known publications and media outlets? It adds a TONNE of social proof and trust. In today's episode I chat with Elise Hendriksen from Shout PR who lays out the three simple steps to getting PR for your business or organisation.
2020-10-1319 min
Boom Your BizPractical ways to networkFor me when I hear the word "Networking' I want to run for the hills. I'm an absolute introvert and the concept of networking scares me. But then I reflected and realised that really, I grew my business in the early days through networking too. It got me thinking, no one actually ever tells you a step by step on what to do when 'networking'.
2020-10-0706 min
Boom Your BizYou can't see service. Growing a service-based business with Freya from Real AdvocatesIn a competitive service-based industry, how do you cut through the noise and get those first few clients? In this episode I sat down with Freya from Realm Advocates to discuss how she uses Instagram and Google ads to generate leads for her business.
2020-09-2217 min
Boom Your BizInstagram Reels for DummiesInstagram Reels have just dropped to compete with Tik Tok but how can you actually use it for business and should you?
2020-09-1511 min
Boom Your Biz3 things I can't live without in my business + it's my birthday and you get the presents!Guys, I'm 27! In this episode I discuss 3 things I can't live without and celebrate my birthday with a giveaway.
2020-09-0805 min
Boom Your BizCollaborations vs Influencers with Jess Ruhfus from CollabosaurusOne of my followers wrote in recently asking about using influencers for collaborations to promote her children's wear. I got the amazing Jess from Collabosaurus back on the show to discuss the ins and outs of running something like this successfully + the art of a good giveaway.
2020-09-0710 min
Boom Your BizHow to bounce back from a massive f*ck up in businessThe past three months have been BIG for us (and me) personally and professionally. There have been balls dropped, f*ck ups have happened and that's normal given the circumstances. Here's how we bounce back and build resilience so it doesn't knock our confidence.
2020-08-2606 min
Boom Your BizCashing in on Corona with FacebookCorona has had one upside... a decrease in ad cost and increase in buyer purchases online. Here's how to cash in online for your business right now.
2020-08-1920 min
Boom Your BizThe Rise of the Fake GuruFed up with fake gurus and online courses? Maybe you haven't come across them yet? It's a jungle out there - stay on high alert. I've found the fake course guru formula.
2020-08-1206 min
Boom Your BizGoing Viral on Linked InThere's certainly an art to going viral on Linked In and I'm no expert on it. In this interview with my work husband, we talk about how his posts constantly blow up on Linked In, leading to an influx of enquiries every single time.
2020-08-0518 min
Boom Your BizHow to caption and edit your videos for social mediaFacebook has reported that 85% of videos are watched without sound. If you have captions on your videos, it also increases view time by 12%! Adding captions to your videos is a no brainer. In this episode I walk you through step by step on the tools we use to do this quickly and easily.
2020-07-3006 min
Boom Your BizHow to handle trolls on social mediaSomeone rights a snarky comment on your business Facebook page... what's the best way to handle it? How do you turn it around so they go from hating on you to raving, loyal fans?
2020-07-1515 min
Boom Your BizThe one game changer for my business in the last 12 months.If there's one thing that has allowed me to take BIG action in my business in the past 12 months, it's the marketing sprint days I've been doing once day a month. In this episode, I talk about how it has enabled me to launch this podcast, redo my website, finally get an email system set up, and more!
2020-07-0124 min
2020-06-2403 min
Boom Your BizMaking a comeback in the retail space post Covid-19 with Marguerite Bell from Retail LifeWe know that retail has been hit HARD by Covid-19 which is why I got Marguerite Bell, founder of Retail Life with over 30 years of industry experience to come on the show to discuss what retail owners can be doing right now to reinvigorate their businesses.
2020-06-1622 min
Boom Your BizStop getting caught up on prettyComing at you today with a short but hard-hitting episode with a practical marketing tip that is going to save you hours upon hours and increase your results dramatically.
2020-06-1004 min
Boom Your BizFinding the time to create content when you own 5 businesses (and why she bothers) with Rebecca MillerIn this episode, I interview Rebecca Miller, founder of the La Bella Medispas and the Skin Whisperer on how she inspires and leads her team, how she pivoted in 36 hours when Corona shut down her industry to thrive and how she finds time to create content to market her businesses.
2020-06-0337 min
Boom Your BizThe content I consume to stay up to date in the marketing world (podcasts, books, courses and more!)I always love hearing where people are getting their inspiration, information and how they're staying up to date with the marketing world. I take you through my top sources for this. Get a notebook ready!
2020-05-2706 min
Boom Your BizWhy do Google and Facebook ads work for some businesses but not others? (Even if they are in the same industry).In this podcast episode, I interview Ash, a work friend who is currently living #agencylife and managing millions in campaign ad spend each year. He often advises me on e-commerce campaigns. We discuss why PPC ads work for some businesses but not others, how to scale ad campaigns effectively and why brand awareness is still important. We also discuss the questions you need to ask an agency, especially if they are guaranteeing you results. Online Resources and training: https://adespresso.com/ - Social Media https://searchengineland.com/ - PPC & SEO Groups: https://www.facebook.com/groups/socialmediamanagers/ https://www...
2020-05-2030 min
Boom Your BizTools to help you pivot to an online modelCurrently, the only way a lot of businesses can reach their clients is through the internet. In this episode, I take you through the key tools and systems to do this during the time of Corona.
2020-05-1305 min
Boom Your BizBONUS: Sonya interviewed by one of our clients, Rebecca MillerBringing you a bonus episode today with Sonya being interviewed by one of our agency clients, Rebecca Miller. Rebecca is the owner of the La Bella Medispas, The Skin Whisperer, and is a consultant for other beauty businesses. Sonya shares some information that she hasn't publicly spoken about before and the conversation turns to what is REALLY working right now for service-based businesses. Nothing is held back in this interview.
2020-05-0843 min
Boom Your BizWhat to look for when having a website created (don't make these BIG mistakes).Over the past 12 months, my developer Randy and I have had so many headaches because business owners have been screwed over and not given access to their own websites by developers. In this episode, we explore how to protect yourself with the three key questions to ask your developer. Once the site is built there are four key areas you need to keep on top of. We also explore the best platforms for every stage of business.
2020-05-0633 min
Boom Your BizHow do you do it all?In this episode, I take you through how I structure my working week and health and productivity hacks to stay on top of things.
2020-04-2910 min
Living Your Best LifeSonya McIntyre-Reid Kiss MarketingIf you are looking to stand out from the noice when it comes to marketing then this episode is for you. I am joined by the dynamic Sonya McIntyre Reid a young entrepreneur taking the digital marketing world by storm, Kiss marketing was first created as a side hustle and soon became a empire and is still in the scaling phase. Sonya shares her story as a young determined business women some of her trials and tribulations dropping endless nuggets of gold and also offers a some free resources to help you with your business marketing.. You may have already...
2020-04-2742 min
Boom Your BizStrategies to grow your page followingWhether your following has gone stagnant and your engagement is a bit crappy on Facebook or Instagram or you're starting from scratch, this episode will give you three low-cost strategies to really kick it up a notch.
2020-04-2210 min
Boom Your Biz5 things to do during the Coronavirus downturn to boost your businessCorona has hit small businesses but some are pivoting and thriving and others are sticking their head in the sand. Here are five things you can be doing that are little to no cost to boost your business right now.
2020-04-1608 min
Boom Your BizFocusing on the things that move the needle with Emma from Your CEO MentorIn this straight-to-the-point episode with Emma from Your CEO Mentor, we discussed all things digital marketing including how to focus on what actually works, why it's important to act quickly and adjust as you go along with your marketing, who she's taking advice from and why lots of little failures help you course correct. You can learn more about Emma and Your CEO mentor through the No Bullsh!t Leadership podcast or find them on Instagram @yourceomentor.
2020-04-0835 min
Boom Your BizHow to make Facebook ads work for ecommerceThe Ecommerce Facebook ads landscape has changed dramatically over the past two years. I sat down with my go-to guru, Tom Foster to discuss what's working when it comes to selling products online today.
2020-04-0130 min
Boom Your BizThe dirty secrets of the SEO industrySearch Engine Optimisation or SEO is something that is not understood by many of us. In fact, it's kind of a mysterious dark-art and as a result, there are a lot of dodgy things happening in the industry. In this episode, we take a peek behind the curtain with an anonymous interview with an account manager who has worked at some of Australia's biggest SEO agencies. In this episode, you'll learn the questions you need to ask your SEO provider before taking the leap.
2020-03-2513 min
Boom Your BizOnly have a small budget for Facebook ads? Here's the strategy we use for our clients.Are you spending less than $500 a month on Facebook/Instagram ads? Chances are, you're just boosting posts, am I right? Here's what you should do instead to get real results and avoid flushing money down the toilet. Make sure you download the freebie that goes along with this post. www.kissmarketing.com.au/free.
2020-03-1806 min
Boom Your BizWhy do we see what we see in the media and how do you get your business free PR?Have you ever thought about how papers manage to fill a whole newsletter especially in the current climate with a skeleton staff of journalists? I interview someone that has worked in one of Australia's biggest PR agencies about how it all works and how you can get free publicity for your business.
2020-03-1130 min
Boom Your BizWhen was the last time you checked your Google business listing?I can't believe I'm doing an episode on this. Seriously basic stuff but I swear 90% of business owners aren't across it. I'm betting you fall into one of three categories: a) you don't have a listing or someone else (like a competitor has claimed it), b) you own one but don't have the login anymore or c) you have one and don't even remember the last time you updated it. In this super quick episode I'll get you back on track in a jiffy. Make sure you download the freebie that goes along with this post. www.kissmarketing.com...
2020-03-0307 min
Boom Your BizThe Queen of Social Media on what's working now.I am SO excited about this episode because I got to interview one of my very original mentors. When I first got started in social media management 3 years ago Rachel Pedersen was THE woman who taught me everything that I know. She has an incredibly successful agency in the US and membership and mastermind for social media managers. In this episode, we discuss what is working in social media right now.
2020-02-2618 min
Boom Your BizI ended up in Facebook jail. How to avoid it happening to you (+ what to do if it does!).We've just come off the back of a very very stressful couple of client launches. Halfway through our profile was totally blocked on Facebook but the ads were left running without any way for us to switch them off or adjust them. In this episode, I explore why this happened, why this is happening so frequently to people randomly and what to do if it happens to you.
2020-02-1906 min
Boom Your BizValue-driven business with Zac Hayes from the Business Wealth CollectiveZac Hayes has his fingers in a lot of pies. He's the type of person that not only talks the talk but walks the walk. In this episode, we talk about how he built an accounting firm with over 1000 clients in a notoriously tough industry to crack as well as a successful podiatry clinic - all before turning 30. Zac is a highly-awarded accountant and a Xero keynote speaker. His approach to business centres around delivering value first - something that can be applied to all businesses.
2020-02-0542 min
Boom Your BizBoosting your sales with conversion rate optimisationThe adage of 'build it and they will come' doesn't work. We know this. But what if you've built it AND driven traffic to it but you're still not getting the sales? Where do you turn to? Conversion Rate Optimisation or CRO is a fairly new concept here in Australia but it could be the secret sauce to increasing your sales and revenue. In this episode, I sat down with my work husband, a CRO expert with experience working with businesses from startups to global companies.
2020-01-2832 min
Boom Your BizThe powerful tool a local business owner used to drive 20k worth of sales in less than a monthIn this episode, I sit down with a woman whose social media I have been using as an example in my workshops for nearly two years now. We discuss her posting schedule and how she used Chatbots to drive 20k+ in new business in less than a month. If you've got a service-based business this is a must-listen.
2020-01-2133 min
Boom Your BizPR and social media during a disasterOver the New Year break, I was stuck on the South Coast due to the bushfires. During this episode, I discuss with my PR guru, Larissa Harris, the importance of social media and the PR opportunities taken during this terrible disaster. Plus, my beef with Celeste Barber.
2020-01-1525 min
Boom Your BizCreate and schedule your content in less than 2 hours a monthIs social media sucking all of your time? Enough is enough! It doesn't have to be so hard. During this episode, I'll teach you how to create and schedule a month's worth of content in no time flat. I've also created a free course that goes into more detail and shows you step by step what to do: https://socialmediaworkflow.thinkific.com/courses/social-media-workflow
2020-01-0806 min
Boom Your BizHow to plan a photoshoot for your business + how to take your own high-quality shotsOne of the most important things you can do for your business to make any of the marketing material you produce look professional is through having great photos. In this episode, Sarah D'Altera from Gilbert House and I discuss the hacks to create awesome photos yourself or if you have the budget, to create a shoot list to make sure you get exactly what you need from your photoshoot. Free resources at kissmarketing.com.au/free.
2019-12-1830 min
Boom Your BizStop making this Mailchimp MistakeSo often we get focused on one marketing channel without opening our eyes up to other opportunities. In this episode, Jess Rhufus from Collabosaurus and I discuss how businesses can collaborate to double their reach without increasing their marketing spend. Free resources at kissmarketing.com.au/free.
2019-12-1109 min
Boom Your BizDouble your reach without increasing your spend with Jess from CollabosaurusSo often we get focused on one marketing channel without opening our eyes up to other opportunities. In this episode, Jess Rhufus from Collabosaurus and I discuss how businesses can collaborate to double their reach without increasing their marketing spend. Free resources at kissmarketing.com.au/free.
2019-12-0427 min
Boom Your BizBuilding A Brand vs Generating LeadsI'm sure you've seen the marketing agencies that bang on about opening the floodgates on leads with Facebook or Google ads? Today I talk about the realities of direct-response marketing vs building a brand and why it's important to have a combination of both. Free resources at kissmarketing.com.au/free.
2019-11-2711 min
Boom Your BizTik Tok What?Tik Tok! What comes to mind for you? The biscuit or the 2009 Kesha song? This new social media app is taking over with Gen Z jumping on board by the millions. But is it something that you need to be thinking about for your business? Sarah D'Altera from Gilbert House (a self-confessed Tik Tok addict and marketer) and I discuss this hot new app. Free resources at kissmarketing.com.au/free.
2019-11-2027 min
Boom Your BizIntroduction: How did we get here?Welcome to the Marketing Solutions Podcast with me, your host, Sonya McIntyre-Reid. I'm the person behind the digital agency, Kiss Digital Marketing Co. I know what you're thinking - 'not another marketing podcast!'. Fair, but this cuts away all the fluff and bs and gets into the strategies and how-to's of what is working at the moment. Each week, I'm bringing you interviews with real business owners getting real results in their businesses as well as tried and tested marketing techniques that we use day in, day out for our clients to get epic results. Marketing doesn't have...
2019-11-1508 min
Boom Your BizWhy your social media isn't workingEarlier this year, I was lucky enough to be interviewed by Employsure on the Better Business Podcast. In this episode, we discuss why for many small businesses, social media just isn't working for them and what they can do about it. We focus on Facebook, Instagram and Linked In. Free resources at kissmarketing.com.au/free.
2019-11-1333 min
Boom Your BizPivoting in business with Kaylene Langford from Startup CreativeIn this episode, I sit down with Kaylene Langford from Startup Creative. I've been following Kaylene for years now and worked with her in the early days of my business. I love her pragmatic, no bs approach to all things business. In this episode, we discuss how she got started and the many pivots that have happened in her business since. We discuss how she has gone about marketing these various business models over the years and what she's seeing is getting great results for her clients in their businesses currently. Free resources at kissmarketing.com.au/free.
2019-11-0648 min
Boom Your BizGenerating leads for service-based businesses with my mentor, Aaron WitnishI'm a big believer in needing mentors in business. Today, I'm introducing you to one of mine, Aaron Witnish. In this episode, we discuss how we generate leads for service-based businesses and the challenges in our industry. Free resources at kissmarketing.com.au/free.
2019-11-0639 min
Boom Your BizHow to tackle the instagram engagement decline (BYE LIKES!)In case you haven't noticed, Instagram engagement is on the decline! Organic reach is at an all-time low which leaves many businesses wondering what they should do. I cover off on my top tips to get you back on track with Instagram, brought to you through the experiments we have been doing on our client accounts in our agency. Free resources at kissmarketing.com.au/free.
2019-11-0507 min