Shows
Franchise FreaksEpisode 6: Websites for Fran DevToday: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon!
Our team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly & engaging Fran Dev website.
We’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore?
Plus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev web...2024-04-0830 minFranchise FreaksEpisode 2: Content Writing and SEO for Fran DevSophia Giordano-Scott is the Senior Editor at Brand J and is responsible for dozens of franchise brands’ monthly content and online storytelling.
Sophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and shares tips on writing compelling, attractive, impactful stories for franchisors.
We’ll share the best ways to prepare before the writing starts including:
• Researching keywords and competitors
• Discovering how, and for what, candidates are searching
• Interviewing the brand team, franchisees, and other stakeholders
• Finding the purpose and reason for each piece o...2024-01-0615 min