Shows
On the XHow Sorinex Grew from a Family Business to a Leader in Strength Training and Performance Culture (with Bert Sorin)On this episode, Chris Irwin sits down with Bert Sorin, former Division I All-American track and field athlete and President of Sorinex, to talk about the evolution of the family-run company that helped shape the modern strength equipment industry.
Bert shares how his father, Richard Sorin, founded Sorenex with a focus on innovation and community, and how Bert’s athletic background and leadership pushed the company to new heights. They discuss the challenges of building a business, the impact of patented designs, and Sorinex’s ongoing mission to serve universities, pro teams, and the military.
2025-08-051h 08
The Born Primitive PodcastBert Sorin Breaks Down the Grit Behind Building SorinexIn this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale...
2025-06-241h 25
PA CHALK UPBERT SORIN - PRESIDENT OF SORINEX #92Sat down with Bert Sorin, President of Sorinex and an absolute legend in the world of strength. We got into the roots of weight equipment history, what shaped the Sorinex brand, and how the Scottish Highland Games influenced his mindset.We also tackled the current state of the strength industry—where it’s thriving, where it’s slipping, and what real development looks like.This episode is Sponsored by TeamBuildr:Coaches, revolutionise your training programs with their cutting-edge platform. Create and customised workouts, track progress, communicate effortlessly, and analyse performance data-all in one place. Take advantage of our 30-day free trial and...
2025-06-181h 39
Christian Outdoors Podcast331-Bert Sorin of SorinExHow important is strength conditioning? For top tier athletes, it is essential for success. Bert Sorin and the folkls at SorinEx are setting the bar for the best strength equipment made today. With literally hundreds of products, and dozens of patents on strength and exercise equipment. They are the best in the business when it comes to providing essential equipment for colleges, universities, military and more. Bert is also a dedicated outdoorsman, father, husband and follwer of Christ and today we are blessed that he took the time to meet with us and share the journey of h...
2025-05-191h 05
Be Legendary Podcast#243 Britt Achterhoff PART 1- BSARIn this episode of Beyond Sets & Reps, Britt Achterhoff shares her powerful and personal journey from collegiate athlete to respected team member at Sorinex. A former Clemson soccer player, Britt reflects on how her love for the weight room and a chance encounter during a facility renovation launched her into the strength and conditioning industry—though not in the traditional coaching sense. Instead, she carved out her path on the vendor side, traveling across the Southeast, immersing herself in the strength community, and earning respect through grit, relationships, and a deep passion for the field. Her story is one of...
2025-05-1420 min
The Rest FactorHow Sorinex Quietly Took Over the Strength Industry with Bert SorinWhat if the tools to peak performance aren't in your gym bag but in your mindset?In this episode of The Rest Factor Podcast, Bert Sorin, president of Sorinex, shares how innovation, service, and daily discipline have shaped one of the most respected brands in strength training. From inventing industry-changing equipment like the landmine and rig systems to redefining what it means to lead with integrity, Bert dives deep into the principles that power a meaningful life on and off the platform.What You’ll Learn in This Episode: Explore the mi...
2025-05-0646 min
Mission WhitetailEp. 81 - Bert Sorin on Hunting, Heritage, and Building SorinexIn this episode of the Mission Whitetail Podcast, Joe sits down with Bert Sorin—lifelong outdoorsman, prior Olympic Trials athlete, and owner of Sorinex Exercise Equipment. These two dive deep into Bert’s passion for whitetail hunting, his South Carolina roots, and how a childhood spent in the woods helped shape the Sorinex legacy. Bert shares stories on his views on discipline in both the gym and the woods, his recent appearance on the Joe Rogan Experience, and how Sorinex became a cornerstone brand in the strength and conditioning world.
Whether you're a hardcore bowhunter, a weight room...
2025-04-301h 26
Talk Dirt to MePassing the Torch with Bert Sorin: Legacy, Leadership & the Sorinex FarmIn this powerhouse episode, we sit down with Bert Sorin, President of Sorinex and one of the most dynamic voices in strength, leadership, and legacy. From his early years immersed in the outdoors to competing in college athletics, Bert shares the journey that led him to take the reins of the legendary Sorinex brand. We dive deep into the Sorinex Farm, where agritourism meets innovation—discussing the events happening there and some bold new ventures Bert is considering to take things to the next level. Along the way, we poke fun at just how terribly most farmers eat...
2025-03-281h 20
Be Legendary Podcast#219 R2RR Road Trip- Dr. Adam Petway, & Dr. Andreas StamatisThe Research 2 Reps Roundtable podcast is on the road! For this episode, join Dr. Adam Petway and Dr. Andreas Stamatis joins Dr. Rimer and Dr. Ivey on a roadtrip to the Athlete Engineering Summit. After discussing the summit and the presentation on mental health and performance, the conversation shifts towards the importance of sleep in athletic performance. From sleep's role in recovery and mental health, we address the complexities of sleep issues in athletes, emphasizing a holistic approach. Our discussion also touches on the evolution of biomechanics in sports and the need for administrative support in creating supportive environments...
2024-05-0856 min
Be Legendary Podcast#218- Deion Branch Part 1- BSARDeion Branch - currently Louisville's Director of Player Development & Alumni Relations - is our guest for this month's Beyond Sets & Reps episode. While you may be familiar with his accolades as a Super Bowl Champ and MVP, this episode goes behind the scenes and we discuss what propelled him to become one of the greats. Get the background story in this episode, and next time, we'll dive further into the things you likely saw on ESPN highlights. A big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2024-04-2421 min
Be Legendary Podcast#217- Bryan Mann, Bo Sandoval, and Scott Battley- Part 2 Texas A&M R2RR The Texas A&M crew part 2 with Dr. Bryan Mann (Clinical Associate Professor of Kinesiology), Bo Sandoval (Assistant Athletics Director of Strength & Conditioning), and Scott Battley (Director of Sport Science Services). We're finishing up our conversation of collaborating in real time with a unique model that includes ongoing, day-to-day communication between researchers, coaches, and other performance professionals. A huge thanks to our podcast sponsors, Sorinex and EliteForm, who make these episodes possible.
2024-04-1059 min
Be Legendary Podcast#216 Missy Mitchell-McBeth- BSARWith two decades in the game, Missy Mitchell-McBeth and the various roles she currently plays is filling a much needed gap for the strength and conditioning of athletes. For both the high school and collegiate levels, she's working to help create simplified systems that promote the safety of athletes AND she's advocating for the health (and balance) of coaches themselves. While some of the topics in our conversation may ruffle feathers, they need to be discussed so you won't want to miss this one! Find Missy's consulting services at safeirontraining.com and her 12-week training program at...
2024-03-2729 min
Alaska Wild ProjectAWP Episode 160 "We All Win When We Win" w/Bert Sorin of Sorinex Excercise EquipmentAWP Episode 160 “We All Win When We Win” w/Bert Sorin of Sorinex Exercise Equipment, Sorinex Summer Strong & Winterstrong. - Broomed off”
Daniel Buitrago, Brandon Fifield, Jack Lau & Chad Aurentz crush the rack with special guest, Bert Sorin co-owner & President of Sorinex Exercise Equipment out of South Carolina
Ultra focused high’s, Chugach Powder Guides & snow cats, Chad’s dude week, social media hacks, (Coffee Creamer & THC edibles), edible truths, 15ft case drop, last chance snowmobile snow check @ Alaska Mining & Diving, event ends March 31st, ($1,000 in parts, accessories & Gear or a 1-year bumper...
2024-03-252h 55
Be Legendary Podcast#215- Bryan Mann, Bo Sandoval, and Scott Battley, Psrt 1- R2RRToday's episode of the Research 2 Reps Round table exemplifies the podcast's namesake. We're hosting Dr. Bryan Mann (Clinical Associate Professor of Kinesiology), Bo Sandoval (Assistant Athletics Director of Strength & Conditioning), and Scott Battley (Director of Sport Science Services) all from Texas A&M University. Together they're collaborating in real time with a unique model that includes ongoing, day-to-day communication between researchers, coaches, and other performance professionals. It's a longer episode, but it's exactly the type of information and conversations we're looking to have with every single one of our episodes. A huge thanks to our podcast sponsors...
2024-03-1347 min
Be Legendary Podcast#214 Zamia Cohen- BSAR Personal trainer and nutritionist, founder of her own company Good Human Fitness, Zamia Cohen is our guest this episode. She started out giving us a masterclass on the importance of saying NO and how it leads to career longevity without burnout. We then went into what drew me wanting her as a guest on the podcast and that is Microcurrent Point Stimulation (MPS) - a non-invasive modality utilized for the body's recovery and progress. The way she so passionately discusses it will have you looking up the nearest practitioner. Shoutout to our podcast sponsors, Sorinex and E...
2024-02-2830 min
The Business Of Strength PodcastEP 147: Sorinex Winterstrong RecapWhat is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet. March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/
In this episode...
2024-02-2736 min
Be Legendary Podcast#213 Daniel Martinez- R2RRWe started this Research 2 Reps Roundtable episode with an update of what we're each working on and that led us fluidly into the work of our guest, Daniel Martinez, of Trinity University. Our conversation went to the "deep" stuff fast with a discussion of why 'different' is often perceived as bad, but in the realm of sport science we must embrace "different" to make strides in using tech to optimize performance. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2024-02-141h 06
Be Legendary Podcast#212 Brandon Lilly-BSARA giant in the strength and conditioning world, we couldn't have picked a better guest for our first Beyond Sets & Reps episode in the new year. A man who is truly out to help those around him, his story is as inspirational, motivational and encouraging as it gets. Start your year out right with this episode and then find a way to help someone today! Shoutout to our podcast sponsors, Sorinex and EliteForm who make these episodes possible.
2024-01-2435 min
Be Legendary Podcast#211 Andrew Stuart- R2RRIn this episode of Research to Reps Roundtable, we welcome Andrew Stewart, the assistant director at the Nebraska Athletics Performance Lab (University of Nebraska). We cover everything from Andrew's diverse background in college football to his Ph.D. studies to his foray in speed skating, exploring topics such as managing roster turnover through the transfer portal and the crucial role of communication in sports science. Listen and gain insights into talent identification, development, and retention, discovering how sports science complements coaching strategies for optimal athlete performance. A big shoutout to our podcast sponsors, Sorinex and EliteForm, who...
2024-01-1059 min
Be Legendary Podcast#210 Courteney Thompkins- BSARAssistant Director of Athletics Performance at Baylor University, Courteney Tompkins, finishes our year of Beyond Sets & Reps episodes and with her, we're ending on a high note. As a former collegiate wrestler, she offers a unique perspective as a young strength & conditioning coach - and as an 'old timer' now, I can say that! Ending the episode with her best advice is a great way to go into 2024. Enjoy and happy new year! Shoutout to our podcast sponsors, Sorinex and EliteForm, for another year of support and making these episodes possible.
2023-12-2727 min
Be Legendary Podcast#209-Dr.Stacy Sims-R2RRIn this episode of "Research 2 Reps Roundtable," renowned expert Dr. Stacy Sims joins the hosts for a conversation on women's health and performance. Dr. Sims shares her personal journey and passion for addressing gender inequalities, emphasizing the often-overlooked impact of the menstrual cycle on female athletes' training and performance. The discussion delves into the importance of educating coaches, athletes, and medical professionals, and highlights the use of technology to optimize training programs. Dr. Sims also addresses the psychological effects of stress on elite female athletes. If you're interested in the intersection of sports science, women's health, and the future...
2023-12-1356 min
Be Legendary Podcast#208 Byron Chamberlain- BSARWe pick up part II with Byron Chamberlain right where we left off, discussing the lasting impact of his teammates not only on his career, but on his life in general and how they influenced his path after playing. And I couldn't help but ask him about his thoughts on Colorado because he has multiple perspectives on the situation - player, coach, analyst and as a fan of the sport. We wrap up with his thoughts about his main driver in life: his family. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-11-2232 min
Be Legendary Podcast#207 Dr. Ali Farooqui- R2RRWe're diving into the world of brain health, performance optimization, and neuromodulation in this episode of "Research 2 Reps Roundtable" featuring the brilliant Dr. Ali Farooqui. A renowned medical doctor and psychiatrist, Dr. Farooqui shares his insights on cutting-edge techniques like transcranial magnetic stimulation (TMS) and how they can revolutionize not only mental health treatment but also the enhancement of cognitive functions and emotional stability. With engaging discussions on pain management, athletic performance, and the intriguing connections between brain health and mental skills, this episode offers a thought-provoking journey into the future of human potential. Don't miss this conversation that...
2023-11-0854 min
Be Legendary Podcast#206 Byron Chamberlain- BSARA true lover of the game of football, a student of the game, and one of the best in the game, Byron Chamberlain, is joining us for Beyond Sets and Reps. Despite the focus of this podcast going beyond the sets and reps, we start this part 1 off by discussing Byron's lack of love for the weight room and how that changed. Then we talk about how his love of the game brought him back to the weight room in the form of an intern. That's right, INTERN!! Listen in for what he learned (besides stocking bars and folding...
2023-10-2528 min
Breaking and Entering Advertising Podcast#191: Joshua Dobbie, Marketing & Sales Director of SorinexHave you ever fallen in love with a brand so much that you could see yourself dedicating your career to it?
This week, Josh Dobbie lets us in on his enchanting journey with Sorinex. Sorinex has been the leading innovator in American-made strength equipment since 1980.
This isn't about strength training or gym talk; it's about what happens when an individual forgoes traditional marketing norms, raises their hand, and passionately tells a brand's story to the world.
From the heartbeat of Sorinex's warehouse in Lexington to the global stage, Josh's dedication to brand authenticity is nothing short of inspiring.
As we dive...
2023-10-2436 min
Be Legendary Podcast#205 Dr. Jarred Boyd- R2RRAs a physical therapist and CSCS, Dr. Jarred Boyd's goal is to facilitate return to activity and enhance patient potential by identifying opportunities to improve function and empowering patients with the tools to live better. Said another way, and especially working with professional athletes (Memphis Grizzlies), Dr. Body provides guided autonomy with his athletes. While that's counter intuitive to some, we explore the concept in this episode. Shoutout to our podcast sponsors, Sorinex and EliteForm, who make these episodes possible.
2023-10-111h 01
Be Legendary Podcast#204 Dr. Earnie "Doc" Fingers BSAR To put it simply, this episode of Beyond Sets & Reps is a HIGH LEVEL conversation. Earnie "Doc" Fingers is a highly energized speaker, higher ed administration leader, team builder and athletics professional with over twenty years of demonstrated success. "Doc" takes an integrated approach to creating efficient high performance work teams and organizations, and after hearing this episode, you'll see why! Shoutout to our podcast sponsors, Sorinex and EliteForm, who make these episodes possible.
2023-09-2734 min
Mike Force Podcast0107 - The 10 Year Rule to Success with Bert Sorin (SORINEX)Check out more of Bert HERE
https://www.bertsorin.com/
Check-out more of SORINEX and start grinding!
https://www.sorinex.com/
For exclusive content and the opportunity to ask Mike your questions directly, become a member of Mike's Patreon at www.patreon.com/mikeglover
You can watch this and other full length episodes of the Mike Force Podcast on YouTube, here
For more Mike Force content, follow Mike on instagram @mike.a.glover and @mikegloveractual, and visit him online at www.mikegloveractual.com
Special thanks to Mike Force subscribers for your
2023-09-231h 18
Be Legendary Podcast#203 Dr. Tommy Otley- R2RRDr. Tommy Otley is our guest this episode to share about what it's like as a full time Physical Therapist inside an athletic department. At the University of Miami he's helping bridge the gap between PT, Sport Science, and the other fields of Athletic Performance to optimize athlete play. Managing expectations is one of the most under-discussed topics he encounters, so we go deep on his experiences with the full spectrum of athletic professionals. A big shoutout to our podcast sponsors, Sorinex and EliteForm, who make these episodes possible!
2023-09-1359 min
Be Legendary Podcast#202- Jimmy Mackey BSAREntrepreneur, life coach, strength & conditioning coach, and owner of the #1 fitness club of the Bahamas, MacFit360, our guest this week is Jimmy Mackey. Because of Jimmy, this podcast lives up to its name and we go way beyond the sets and reps of training. This episode covers life, health, training (of course), philosophy and more. If you ever make it down to his gym in the Bahamas, tell him I sent you! Shoutout to our sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-08-1631 min
Be Legendary Podcast#201- Dr. Patrick WardDr. Patrick Ward currently works in the Research & Development Department of Seattle Seahawks focusing on research strategy in football operations - opponent research, player evaluation, scouting, applied physiology, & sport science. We start out the conversation with differentiating between what people think sport scientists do versus what they typically do. And the conversation only gets better from there. Shoutout to our sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-08-021h 06
Be Legendary Podcast#200 Luke Day- Part II- BSARIf you missed part I with Coach Luke Day, stop here and go back to listen because he sets the stage for this entire second part. Here in part II he's building on the foundation of his mistakes and lessons learned and giving us his insights and expertise that he's used to not only create his coaching philosophy but his life philosophy. Truly an impactful conversation and I hope you find it as profound as I did. A big shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!
2023-07-1932 min
Be Legendary Podcast#199- Dr. Craig Turner-R2RRThe most under-managed and overlooked factor in collegiate sport performance (and probably optimal human performance if we're being honest): SLEEP. Dr. Craig Turner has made a career in sport science by focusing on sleep - how much do athletes need versus what is optimal? How can we best measure it and use that data? So much unknown about sleep, but we explore some of it in this episode of the Research 2 Reps Roundtable. Thanks to our podcast sponsors Sorinex and EliteForm for making this episode possible.
2023-07-0556 min
Be Legendary Podcast#198 Luke Day- BSARThis Beyond Sets & Reps episode with Luke Day ended up being too good of a conversation to limit it to ~30 minutes so we've got a 2-parter for you! In part I Coach Day sets the stage for where he's at now and he doesn't hold any punches when it comes to talking about his highs and his lows. Listen now and then be on the lookout for part II where he takes his experience one step further! A big shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!
2023-06-2132 min
Be Legendary Podcast#197 Jennifer Gibson-R2RRSpanning coaching and consulting in combat sports, sport science and nutrition, Jennifer Gibson has 18 years in Athletic Performance and while that's easy to say in one sentence, it's MUCH more difficult to sum up her experiences in one podcast episode... but we tried. In this episode of the Research 2 Reps Roundtable our conversation makes it clear why she's one of the best in the field and continues working with elite athletes to reach the top of their game. Big shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!
2023-06-071h 02The Business Of Strength PodcastEP 121: Old School Shoptalk and Sorinex Recap with ZachWhat is up everyone I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m talking with my good friend Zach Even-Esh abou...
2023-06-061h 14
Be Legendary Podcast#196 Zac Woodfin-BSARUSFL Director of Player Performance, Coach Zac Woodfin, is our guest this week on the Beyond Sets & Reps podcast. Not only do our career paths have a lot more in common than we initially realized, but he started speaking my language when he began discussing the relationships he prided himself on developing. So much so that while he was the Director of Strength & Conditioning, the University President asked him to serve as the interim Athletic Director at University of Southern Mississippi. Relationships got him there! You can't miss this episode. Shoutout to our podcast sponsors, Sorinex and...
2023-05-1734 min
Be Legendary Podcast#195 Katie Nichols- R2RRDr. Katie Nichols, Director of Mental Performance begins our Research 2 Reps Roundtable conversation by defining what mental performance actually is - essentially it's having the skills to put yourself in a position to be successful. Notice she didn't equate it to mental toughness! I know that's enough to have you intrigued, so go ahead and press play on this episode. Big thanks to our podcast sponsors, Sorinex and EliteForm, who make these episodes possible!
2023-05-031h 01
Be Legendary Podcast#194 Melissa Crownson"My body loves kale, my soul loves fried chicken" - our guest this week, Melissa Crowson, Dietician and Nutritionist. If that doesn't sum up our conversation, I don't know what will. Instead of focusing on broccoli, Crowson focuses on performance goals and winning to really get nutrition principles to hit home with athletes. Find more from Melissa Crowson at performstrong.org. Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-04-1927 min
Be Legendary Podcast#193-Dr. Brittany Collins-R2RRThe 'sport science' of mental health - while we typically think of sport science and the nerdy sport stuff, we often forget that how our brain works is most definitely science! Our athletes' brains run the show and this conversation with Dr. Brittany Collins examines the intersection of sport, sport science, mental health and social science. To say it was a high level conversation doesn't do it justice. Special thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-04-0559 min
Be Legendary Podcast#192 Chris Crumpler-BSARChris Crumpler AKA Coach Crump brings the fire this week with his motto: "I don't make excuses, I make adjustments!" BOOM. As a serial entrepreneur, coach, and athlete, his perspective on life is one that I don't see often, but his presence makes his mindset contagious. After this conversation you'll be ready to go and be saying, "check up!" Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-03-2229 min
Be Legendary Podcast#191 Abbie Smith- R2RROur Research 2 Reps Roundtable guest, Dr. Abbie Smith-Ryan, is an Exercise Physiology professor at UNC Chapel Hill with over 120 peer-reviewed manuscripts - so she's quite prolific in the sports research world. With alphabet soup after her name (said with admiration) - Ph.D., CSCS*D, FNSCA, FACSM, FISSN - she's well on her way to helping improve the health and quality of life for others. And a very unique aspect of this specific episode is that she ended up running the show and asking us more questions than we asked her! Big thanks to Sorinex and EliteForm...
2023-03-031h 05
RedBeard Outdoors197. Dadlife, Passion for the Outdoors, and Fitness w/ Bert Sorin from Sorinex OutdoorsIn today's episode I bring you an epic conversation with Bert Sorin. Bert started the Sorinex Outdoors branch of Sorinex. Bert has lived a life full of the outdoors and training, but has taken that to the next level. From accidental college athlete, to setting records, to being the best dad he can, Bert puts passion into everything he does. This conversation went a whole different direction than I had imagined and I really enjoyed it even more than I had previously imagined it would go. Tune in and soak up this conversation with a man wielding a wealth...
2023-02-251h 18
Be Legendary Podcast#190- Derek Copeland, BSARUniversity of Louisville Rowing Coach, Derek Copeland, had a unique childhood and early experience with sport that makes him a unique coach, to say the least. He has embraced the high performance model approach because he's seen it in action and how successful he and his team can be with it. If you want real world insight into how the HPM can be implemented and used, this episode is it! Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-02-1533 min
Be Legendary Podcast#189- Sam Moore- R2RRIf you work with female athletes in any aspect, or have a female athlete child or relative, you need to listen to this episode of Research 2 Reps Roundtable. Soon-to-be-Doctor Samantha Moore was not only the NCAAs first female Director of Sport Science, but she's a budding researcher in female athlete physiology and performance. In addition to the research she's doing, because of her background, she has the actual ability to translate the information in a way that's impactful and that coaches and athletes can actually use! Big thanks to our podcast sponsors Sorinex and EliteForm for making...
2023-01-2554 min
Be Legendary Podcast#188- Gary Pinkel BSAROriginally aired in August of 2019, it only seemed fitting to repost this Beyond Sets and Reps episode with now-Hall of Fame Coach Gary Pinkel. From program structure to program philosophy, Coach Gary Pinkel never wavered in what he did. And with good reason – a track record of success done the right way is his proven methodology, and put simply, it works. He's based his entire career on treating the people the right way and that's something he'll continue standing by. Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2023-01-1137 min
ElkShapeBert Sorin of Sorinex OutdoorsBert Sorin is a husband, father, and avid bowhunter. He's the current president of Sorinex Exercise Equipment and today he breaks down his training philosophy and runs us through his evolving approach to chasing bugles out West each year. Bert and I definitely agree that separation is in the preparation and you should find the method to his madness quite interesting.Bert's Instagram Listeners of the ElkShape Podcast Exclusives:The Elk Collective - $25 off our Digital Elk Hunting Course - elkshapepodcastWilderness Athlete 30% off your first purchase, discount code elksha...
2023-01-091h 28
Be Legendary Podcast#186 David Boyle- R2RRHigh Performance Manager Officiating for the Australian National Rugby League, David Boyle, is our guest this episode of the Roundtable. While he brings a unique perspective with his background and research, we also discussed some of the universal truths of coaching. This is a fantastic one to round out this year of R2RR episodes. Thanks to our podcast sponsors Sorinex and EliteForm for making these episodes possible.
2022-12-281h 00
Be Legendary Podcast185 Lance Walker- R2RRWith 30 years in the industry, Lance Walker is still on a mission to optimize athletic performance. With the various disciplines that go into the training and care of athletes, and the desperate need to bring them all together for the benefit of the human behind the athlete, Coach Walker is bridging the gap between the science and the sport. Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!
2022-12-141h 02
Be Legendary Podcast#184 Lance Walker- Beyond Sets and RepsLance Walker ended up being such a good guest, he's our first double header, appearing on this episode and next Beyond Sets & Reps episode. In this episode we go into the weeds of performance and how metrics carry over - and how to explain to athletes and decision makers how it carries over. If you like episodes like this, be sure to let us know by giving it a review and sharing it with friends! Big thanks to Sorinex and EliteForm for making these episodes possible.
2022-11-3032 min
Be Legendary Podcast#183 Bo Sandoval- Beyond Sets and RepsFor this episode of Beyond Sets and Reps, we're coming to you from DEER CAMP! I'm talkign with Bo Sandoval, the Assistant Athletics Director for Sports Performance for Texas A&M, and despite the untraditional setting, he's giving us some gems of wisdom on the strength and conditioning field. Tune in to hear us talk shop and remember to give the show a 5 star rating if you're finding these episodes valuable. Shoutout to Sorinex and EliteForm for making our podcast episodes possible.
2022-11-0939 min
The Strategy of FitnessSorinex Squatober II, Goblet Squat Challenge and Whoop/Wearable Tech UpdateThe gang is back to talk Sorinex Squatober, the great goblet squat challenge and Whoop/wearable technology update. The guys then review some pants before tackling hitters, smokes and streams.
2022-10-3141 min
Be Legendary Podcast#182- Duane Carlisle and Scott Hopson- R2RRWith two guests on this Research 2 Reps Roundtable episode, it felt more like adding a couple co-hosts to the podcast with the breadth of experience and expertise they brought. We didn't waste time - we got right into the high level conversation of the challenge of making the complex simple. Duane Carlisle and Scott Hopson joined Dr. Ted Lambinides and Dr. Pat Ivey for another fantastic episode that you'll keep coming back to over and over again. Special thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2022-10-2655 minThe Strategy of FitnessSorinex Squatober, Rogue 1,000 Pound Challenge and Matt Fraser’s HWPO ProgrammingAfter a little break the gang is back to talk about Sorinex Squatober, Big Johnson T-shirts, the Rogue 1,000 Pound Challenge and Matt Fraser’s HWPO programming. The guys each talk about their own training and finish with streams, hitters and smokes of the week.
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2022-10-1957 min
Be Legendary Podcast#181- Jason Dierking- Beyond Sets and RepsDirector of Olympic Sports Strength and Conditioning at Louisville, Jason Dierking is our guest on the Beyond Sets and Reps podcast this week. His philosophy of being a servant leader comes through as he walks us through his staff and how he goes about piecing together a group that works together so well. To say he's accepted the challenge of his position is an understatement and it's what makes him so good in his role - and as a podcast guest! Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible
2022-10-0530 min
Be Legendary Podcast#180- Dr. Stuart Phillips- Research to RepsOur guest this week, Dr. Stuart Phillips, is a Professor in the Department of Kinesiology at McMaster University in Canada and specializes in researching the impact of nutrition and exercise on skeletal muscle protein turnover. If that doesn't give you a hint, we go well into the protein weeds during our conversation. We discuss previous notions of protein, current research, plant-based recommendations and more. Thanks to our sponsors Sorinex and EliteForm for making these episodes possible.
2022-09-281h 06
Be Legendary Podcast#179- "It's A Little Impossible"- Alex Luhring, and Brian TrainorIn this weeks episode of The Be Legendary podcast, Bert Sorin sits down with Sorinex Vendor Relations Manager, Alex Luhring, and one of our good friends through Sorinex Outdoors, Brian Trainor, to discuss a week long trek into the mountains in search of elk. Alex is fresh off his first Western Big Game hunt, and Brian was there to help him learn, as well as grow as a man, and hunter. In this episode they share the stories from the mountains, the struggle, the lessons, and the pay off when returning home. We hope you w...
2022-09-211h 35
Be Legendary Podcast#178- Josh Dobbie, SorinexSimply talking with Josh Dobbie, the passion that drives Sorinex as a company is obvious - it's in the people. Priding themselves on being a different type of company, Josh and all the people at Sorinex are living their business ideals: being people first, building relationships, and doing things for the good of the industry. We're looking forward to Squatober! Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2022-09-1434 min
Be Legendary Podcast#177- Josh Awotunde and Coach Mike SergentIn this episode Bert Sorin sits down with his former Track and Field Coach Mike Sergent at University of South Carolina, as well as current thrower, and World Championship Medalist, Josh Awotunde. They discuss progression, overcoming hardship, and building progress towards success. All three share stories of highs, and lows, as well as how being a thrower shapes an attitude or life. Thank you for listening to the Sorinex Be Legendary podast, and check out www.sorinex.comfor all your strength equipment needs.
2022-09-072h 12
Be Legendary Podcast#176 Jeremy AndersonPerhaps the most motivating episode we've had yet, Jeremy Anderson, professional motivational speaker, shows us why he gets paid big bucks to be on the big stage. Coming from a place of service and humility, Jeremy speaks with such passion because he remembers where he came from and works every day to get to the next level. Whether you need a kick in the butt, a reminder of why you're doing what you're doing, or just need the extra oomph in your day today, this episode is for you. Special thanks to our sponsors Sorinex and EliteForm.
2022-08-3136 min
Be Legendary Podcast#175 Dr. Eric Serrano- Research to RepsSupplement Engineer and Nutrition Expert, Dr. Eric Serrano, is our guest for this episode of the Research 2 Reps Roundtable. He's an "OG" in the performance nutrition world as a former powerlifter and has expanded his expertise beyond nutrition into injury prevention and performance optimization. As a practicing physician he's also heavily involved in the practical applications of all that he's learned over the years. A huge shoutout to our podcast sponsors who make these episodes possible: Sorinex and EliteForm.
2022-08-241h 04
The Jack Carr ChannelBert Sorin: Sorinex - Be Present - Be Authentic - Be LegendaryBert Sorin is the president and co-owner of the fitness equipment company Sorinex.
Sorinex was founded by Bert’s father Richard Sorin in 1980. The company has been making some of the most durable strength training equipment in the industry for more than 40 years. The gear they make is utilized by athletes, servicemembers, and students around the world. Bert is also an accomplished athlete. He is a 4-time Division 1 All-American Track and Field Southeastern Conference Champion in the Hammer and 35 lb. Weight Throw, a former Weight Throw record holder, and an Olympic trials athlete. He is an...
2022-08-191h 56
Be Legendary Podcast#174 Vaughan Scott- Beyond Sets and Reps Entrepreneur and Professor Vaughan Scott is really taking us BEYOND the sets and reps today with our conversation. As a global thinker, he's helping us see the effects of globalization on sport - both things to consider that could be hurdles and also opportunities to be had. Not only does he explore how we can be thinking of the sports-business connection strategically (chess, not checkers) but how we can convey that information to decision makers as well. Thanks to our podcast sponsors, Sorinex and EliteForm, for making all our episodes possible.
2022-08-1030 min
Be Legendary Podcast#173 Dr. Andreas Stamatis- R2RROur guest this week is Dr. Andreas Stamatis, associate professor, fitness & wellness undergraduate program coordinator, and Lab Director at Plattsburgh might be one of our most credentialed guests ever on the roundtable. But even the alphabet soup after his name doesn't do his professional experience and insights justice. Join us as we go deep on mental toughness - and mental training as a whole - with athletes. Big thanks to podcast sponsors Sorinex and EliteForm for making this episode possible.
2022-07-271h 04
Be Legendary Podcast#172- Scott Hopson- Beyond Sets and RepsScott Hopson, co-founder of Pivotal, enjoys coaching the game of life (and the game of sport) while attempting to fulfil the potential of humanity. He's taking his passion for people beyond strength and conditioning for athletes and helping people upgrade their lives via education, coaching program and live events. Join this 10,000 foot view conversation as we discuss some of the broader philosophies behind human performance. Shoutout to our podcast sponsors Sorinex and EliteForm for making these episodes possible!
2022-07-1329 min
Be Legendary Podcast#171 Dr. Duncan French, UFC - R2RRDr. Duncan French joins this episode of Research 2 Reps Roundtable as the VP of Performance at the UFC Performance Institute where they manage the training of over 600 UFC athletes. For five years now they've been serving a melting pot of training philosophies, cultures and athlete requirements and because of the newness of the sport he shares with us the journey of developing and running the Institute. Big thanks to our podcast sponsors Sorinex and EliteForm.
2022-06-221h 32
Be Legendary Podcast#170 Beyond Sets and Reps- Casey Floyd Our guest this week is the Chief Compliance Officer at No Cap Sports, Casey Floyd. With a law degree and over a decade in NCAA compliance, Casey Floyd is using his expertise in NIL to help educate and protect student athletes in the newly minted billion dollar industry that has come out of the NCAAs NIL ruling. Change is hard, but it's here to stay and Floyd along with the team at No Cap Sports is paving the way to make it easier for all parties involved in NIL. Check out No Cap Sports here. And...
2022-06-0831 min
The Kyle Carpenter Podcast#2 - Sorinex President Bert SorinKyle and Bert met seven years ago in their home state of South Carolina. Now, they sit down as friends to discuss business, family, epic beards, adversity and earning a fulfilling life. Bert Sorin is the President of Sorinex Exercise Equipment, a 4-time Division 1 All-American Track and Field champion and an Olympic trials athlete. Sorinex is a successful family run business founded by his father, Richard Sorin. Together they are the inventors of hardware and applications to make people more effective, efficient, and safe on the sports field and the battle field. Bert pushes each day to fi...
2022-05-251h 43
Be Legendary Podcast#169- Research to Reps- Dr. Adam PetwayDr. Adam Petway isn't just a doctor of Sports Science and Biomechanics, but he's a coach and long-time practitioner in the strength and conditioning field. While he has developed quite an expertise for basketball athletes, his work can be applied across sports. And as he's delving further into the research/science aspect, he shares how he's learning to communicate and impact decision making within the department.Shoutout to our podcast sponsors Sorinex and EliteForm for making these episodes possible.
2022-05-251h 04
Be Legendary Podcast#168 Beyond Sets and Reps- Dr. Amber Selking Dr. Amber Selking returns to the podcast to discuss her latest book Winning the Mental Game: The Playbook for Building Championship Mindsets, a culmination of her last decade of work. Most of us have a basic understanding of the physical - getting in shape, eating right to fuel our bodies, etc. But when it comes to how our brain works and how we can train our brain, the foundation is lacking. So Dr. Selking is using her work in athletics to help build that foundation not just with athletes, but with the use of her book, the masses. Find Dr. Se...
2022-05-1131 min
Be Legendary Podcast#167 Research to Reps- Christie Aschwanden Christie Aschwanden, author, journalist, and former elite endurance athlete is our guest on this week's episode of Research 2 Reps Roundtable to talk RECOVERY. Our conversation on the importance of and the prioritization of recovery for athletes opened my eyes to a new approach for recovery - one that I won't just be using on athletes, but also on myself! Check out Christie's book, Good to Go here. And thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
2022-04-271h 00
Be Legendary Podcast#166- Beyond Sets and Reps- Ross Schwisow Athletic Director and Assistant Principal at Basehor-Linwood High School, Ross Schwisow opens our eyes (and ears) to the gratification of coaching high school aged kids in strength and conditioning. Having been at BLHS for over 15 years, he's built the entire curriculum of S&C and nutrition for not only student athletes, but the non-athlete student population as well. Hearing Ross discuss the impact on the community, including a summer program for grades 2-12, is worth the listen alone! Shoutout to our podcast sponsors Sorinex & EliteForm who make these episodes possible.
2022-04-1337 min
Be Legendary Podcast#165- Bert Sorin- Weights, And The Heavy Things I RememberIn this series, Bert Sorin details, training tales, and strength discoveries, from a lifetime of competing, and living the strenuous life. In this introductory episode, Bert details some history of how this podcast came to be, as well as where he plans to take it. We hope you enjoy. Stay Strong, and Be Legendary. Visit www.sorinex.com for all your strength needs!
2022-04-0605 min
Be Legendary Podcast#164 BSAR Bonus Episode- Scott Bird and Jerrell Jackson In this BONUS episode of Beyond Sets and Reps, we're privy to an interview with Scott Bird and Jerrell Jackson, co-owner of Athletes Performance Institute in Columbia, MO where they discuss how mindset is crucial to enhancing any type of physical or performance training. Thanks to our podcast sponsors Sorinex and EliteForm for making these episodes possible!
2022-03-3010 min
Be Legendary Podcast#163 Research To Reps- Dr. Becky Antle While mental health has come a long way in recent years, it still has a long way to go and our guest, Dr. Becky Antle, is working toward bringing preventative mental health strategies to the masses. Specifically, she's helping educate what it means to be in good mental health and how impactful prevention can be versus waiting to treat mental health problems. Big thanks to our sponsors, Sorinex and EliteForm who make these episodes possible!
2022-03-2356 min
The Hunt Lift Eat PodcastEp 46: Bert Sorin: President of SorinexThis week on the podcast the boys are joined by special guest, Bert Sorin; President and Co-Owner of Sorinex Exercise Equipment. Bert is a former Division 1 Track and Field All-American and an Olympics Trial athlete. His hunting experience and extensive time lifting weights have made him an all around badass and a fantastic, down to earth guest. The conversation covers everything from Bert's beginnings, planned hunts, and the Sorinex "Winter Strong" event.Enjoy the conversation!Please subscribe to the pod and drop us a rating and review!...
2022-03-101h 34
Be Legendary Podcast#162 Beyond Sets and Reps- Antwan Floyd, Houston Rockets With over 20 years in the profession, Coach Antwan Floyd is and assistant strength and conditioning coach for the Houston Rockets. Having the humility to accept the challenge of starting over - as an intern - whenever he saw the opportunity to get what he wanted has served him well because he always finds a way to quickly rise through the ranks. Throughout those decades of service, he's discovered the way to get the most out of athletes is by continuing to explore and understand who he is so he can be the best coach. Big shoutout to our...
2022-03-0934 min
Chasing EdgesBert Sorin: President of Sorinex/Bow Hunter: CURIOSITY, RUNNING THE EXPERIMENTS OF LIFE, ELIMINATING GREY AREAS, LIVING WITH INTENTION, VULNERABILITY, THE POWER OF NATURE, and STAYING DANGEROUSBert Sorin is the President of Sorinex exercise equipment, and a very intentional husband, father, hunter, and weight lifter. He was a SCC record holding thrower in college and a US Olympic Trials competitor. A truly incredible human who lives and develops fertile ground for a life full of shared experience, He dives in on this podcast on keeping curious company, running constant experiments in life, primarily in hunting. He explains his logic for going all in and eliminating the grey areas in life and why. He elaborates on how his balances family, business, and passions for lifting and hunting...
2021-12-2052 min
FootnotesBert Sorin, Sorinex - Carrying a Family Business Through Multiple Generations - Ep. 28This time on Footnotes we're pleased to welcome Bert Sorin of Sorinex Exercise Equipment: We discuss how his life and his business intersect, how he's been taking care of their multi-generational business, and where they're going next.
2021-11-1228 min
Strength Coach ExperienceStrength Coach Experience Episode #53 Bert Sorin "The Rise Of Sorinex"In this episode we sit down with Bert Sorin, President of Sorinex Exercise Equipment . Join us as we discuss how Bert's father started the business in 1980 out of his garage, and it has since grown into one of the most well known producers of exercise equipment in the country.
topics covered
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- the beginning of the Sorinex Business
- A brief review of the history of movies, and strength
-Bert's early athletic career
- How the world of strength is changing
-Exercise innovation
...
2021-10-251h 27
Dad the ManBERT SORIN of SorinexBert Sorin is the president and co-owner of the legendary Sorinex Exercise Equipment, which was founded by his father Richard Sorin. Sorinex equipment can be found in college and professional weightrooms across the country and in the home gyms of icons like Joe Rogan, Jocko Willink, and Cam Hanes.Growing up with a barbell in his hand has been pivotal in charting the course of Bert's life and led him to become a 4-time Division 1 All-American in Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic...
2021-10-191h 06
Barbell ShruggedSorinex: Legendary Strength Training w/ Bert Sorin, Anders Varner, Doug Larson, and Coach Travis Mash Barbell ShruggedBert and his wonderful wife Lesley are the proud parents of three children. Bert and his family, a family rooted in strength, have been entrenched in the human performance world for as far back as he can remember. Growing up with a barbell in his hand has been pivotal in charting the course of his life and leading him to become a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trials athlete. Bert is currently the President and Co-Owner of Sorinex Exercise Equipment, a v...
2021-07-072h 19
Mission PrepEpisode 43 Bert Sorin from SorinexJoin the guys as they sit down with Bert Sorin. Bert is the Co-owner and President of Sorinex Exercise Equipment. Enjoy!Instagram: @bertsorin @sorinexMission Prep Store: shop.spreadshop.com/missionprepSponsors: Mountainprimal.com Use promo code: MISSIONPREP for 15% off!
2021-07-0652 min
The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRecap on Sorinex, intensity, and scaling workouts. (Coach Rod & Coach Max)This episode Coach Rod speaks on his experience with the team at the Sorinex live event. He touches up on some key moments that he took to heart and how the team bond grew. We also speak on intensity levels and how to vary that across the week to keep our bodies healthy and when it is ok to scale. Much love. Peace. #HARDKNOX #GETSTRECHY
2021-05-2636 min
Bourbon and BalanceInterview with Bert Sorin, President and Co-Owner of Sorinex Exercise EquipmentThis week we sat down with Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment. During our conversation we discussed the history of the company, his remarkable college Throwing career at the University of South Carolina, and how his time there shaped his outlook and approach to business after college. Check him out and all the other things Sorinex has going on below:
Bert's Instagram
Sorinex Instagram
Sorinex Outdoors
Check out our sponsor Kuhlwhip as well as our Broly Training Program
Kuhlwhip Website
Broly Program
2021-05-211h 26
Beyond the KillEP 252: What is Sorinex Outdoors? with Bert SorinOn this episode, Adam is joined by his good friend and past guest Bert Sorin, the president of Sorinex Exercise Equipment. Bert is a husband, father, former hammer thrower and Scottish Highland Games athlete, and a deeply passionate outdoorsman. @sorinex_outdoors @bertsorin @sorinex --------------------------- Check out the latest JOMH Film on YouTube: The Wind & The Wolves - A Hunter's First Buck --------------------------- If you are not a member of WSF, it's time to join the best managed conservation organization on the planet. Go...
2021-03-201h 35Beyond the KillEP 252: What is Sorinex Outdoors? with Bert SorinOn this episode, Adam is joined by his good friend and past guest Bert Sorin, the president of Sorinex Exercise Equipment. Bert is a husband, father, former hammer thrower and Scottish Highland Games athlete, and a deeply passionate outdoorsman. @sorinex_outdoors @bertsorin @sorinex --------------------------- Check out the latest JOMH Film on YouTube: The Wind & The Wolves - A Hunter's First Buck --------------------------- If you are not a member of WSF, it's time to join the best managed conservation organization on the planet. Go...
2021-03-201h 35
Antler Up Podcast#41: Bert Sorin-Be Legendary(Sorinex Outdoors)Antler Up Podcast Episode #41: Bert Sorin-Sorinex
Hey everyone, welcome to episode 41 of the Antler Up Podcast!
On today’s episode Dimitri and I are joined by Bert Sorin. Bert was a guest I was extremely looking forward to having on the show. Bert is the President of Sorinex Exercise Equipment and has accomplished so much in life from hunting, athletics and more. Bert is a 4 time All-American in Track & Field, husband & father to created Sorinex Outdoors. Bert brings a lot to the table and we were lucky to talk about fitness & hunting, hunting stories, what it...
2020-10-211h 04
Silly Goose GangSilly Goose Gang ep 43 w/ Bert Sorin of SorinexThe Gang are joined by Bert Sorin of Sorinex and Sorinex Outdoors, and 4x Div 1 All American.This was a fun conversation. Bert spoke about his love for Scotland, and stone lifting and Tennents! We go deep into chats about the outdoors, the path to self improvement, and a host of other topics.We discuss some of his hard charging friends like Cam Hanes, and Laura Zerra and how they help motivate Bert.Bert is an absolute gentleman and this was a really enjoyable episode to record, and we hope you enjoy watching or listening.You can find out more...
2020-10-161h 45
Free Range American PodcastFree Range American: Ep 024 Bert Sorin - SorinexMat Best and Logan Stark host Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment. Sorinex is the most sought after strength brand for professional teams, colleges, high schools and military bases.
2020-05-181h 24
Black Rifle Coffee Podcast#024 - Bert Sorin - SorinexMat Best and Logan Stark host Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment. Sorinex is the most sought after strength brand for professional teams, colleges, high schools and military bases.
2020-05-181h 24
A Moment with Mart#102 - President of Sorinex Exercise Equipment Bert SorinBert and his family have been entrenched in the human performance world for as far back as he can remember. Growing up with a barbell in his hand has been pivotal in charting the course of his life and leading him to become a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trials athlete. Bert is currently the President and Co-Owner of Sorinex Exercise Equipment, a very successful family run business founded by his father, another big name in the iron game, Richard Sorin...
2020-04-1555 min
Beast over Burden powered by Barbell LogicHow Sorinex Is Helping The Community During COVID-19Bert Sorin of Sorinex Exercise Equipment joins the podcast to discuss how Sorinex is helping in the battle against COVID-19. Sorinex has a long reputation as a top of the line equipment manufacturer, and you can find their equipment in serious strength gyms around the world -- professional sports team gym, college facilities, and high end commercial gyms. But as millions of people sit at home under lockdown due to the pandemic, Bert saw the need for helping people outfit home gyms, especially as many of the leading home gym manufacturers are currently sold out o...
2020-04-0624 min
Leupold Core InsiderMaximizing Performance with Bert Sorin of SorinexNearly four decades ago Sorinex was founded with the courage, and the mission, to do something different and better than ever before. Today, Sorinex is the leading innovator in American Made strength and conditioning equipment for professional teams, colleges, high schools, and military bases. Sorinex CEO, Bert Sorin, grew up steeped in the business his dad started in 1980 and spent over two decades as a competitive athlete in the strength sports arena. As a former Division 1 Track & Field All-American and lifelong outdoorsman with years of training experience, Bert sat down with Leupold's Michael Baccellieri to discuss the impo...
2019-07-271h 28
The Stag Roar: Life Less OrdinaryEp72: Bert Sorin; SorinexBert Sorin is a Husband, father, lifter, former hammer thrower, Scottish Highland games, hunter, gunner and president Sorinex Exercise Equipment which can all be summed up as Legend!
Instagram: https://www.instagram.com/bertsorin/?hl=en
Website: https://www.sorinex.com/
Instagram: https://www.instagram.com/sorinex/
YouTube: https://www.youtube.com/channel/UCMQEmETLCqv088mFEIlLQyQ?app=desktop
Facebook: https://www.facebook.com/sorinex.strength/
Twitter: https://mobile.twitter.com/Sorinex?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Wim Hof with Mark...
2019-04-011h 44
The Business Of Strength PodcastEP 23: Bert Sorin (Sorinex) with Joe Riggio and Dan GoodmanBert Sorin of Sorinex Exercise Equipment calls in to speak with Joe & Dan. Bert is the president and co-owner of Sorinex Strength equipment, one of the top strength equipment companies in the world. Bert talks about the humble beginnings of Sorinex when his father Rich Sorin started welding equipment in their garage. How they overcame adversity and sacrificed everything to grow their company. We talk about how their sole mission of surrounding themselves with extradentary people and having extradentary experiences has been the driving force behind Sorinex’s success. Bert talks about his time as a world-class Track & Field Athlete an...
2018-08-101h 31
Power Athlete RadioPA Radio – Episode 262: Sorinex SS RecapPEOPLE HELPING PEOPLE Brothers and Sisters in strength met recently to celebrate what was the 11th year of Sorinex Summer Strong in South Carolina. In attendance were members of the PAHQ Crew. The goal: drink in the knowledge whilst drinking in the beers. The mission was accomplished and not without a story or two for…
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2018-06-0859 min
The Base Line With Thom SheaExtraordinary Men. The Relentless American Dream with Sorinex President, Bert SorinWhat does it take to be extra ordinary? Navy SEAL Thom Shea is joined by his mentor Navy SEAL Ron Culpepper in an interview with co-founder and president of Sorinex, Bert Sorin. Stories from men of the same mindset, do whatever it takes no matter the circumstances. Order Unbreakable now! Unbreakable: A Navy SEAL's Way of Life Take your life to the next level with Unbreakable Lessons. This online curriculum is designed by Thom and his 23 years experience as a Navy SEAL to live an Unbreakable life with breakthrough results. The lessons are o...
2017-08-071h 57
High School Strength Coach Podcast | Strength & Conditioning | Performance | Training | AthleticsHSSC 40: Summer Stong 9 features top speakers and athletes with Bert Sorin from SorinexBert Sorin, who is the owner and president of Sorinex exercise equipment located in Columbia, SC talks about Summer Strong 9. Do you want to be around other like minded coaches and athletes? This is the clinic of the year! This is such a great clinic and there is so much to learn there and better yourself as a strength coach for your athletes. The speakers are amazing every year and as you will hear, the speakers, coaches and attendees come from all walks of life, and there is so much to learn from each other as well. Really a g...
2016-05-1332 min
Blood and IronBert From Sorinex (plus an additional special guest)I get hosted by the guys from Sorinex as I sit down to talk with President Bert Sorin. The topic of the day is an overview of the genesis and evolution of velocity based training in the United States. Plus a little bit Sorinex back story from strength legend Richard Sorin, and a look ahead into what they have planned next.
Many thanks to these two men for being so generous with their time. Enjoy this informative talk...about Where Strength Begins.
2015-08-121h 05