Shows
The Content Cocktail HourHow to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging, and why most marketers are accidentally copying losing strategies from their competitors. They also dig into h...
2025-08-1129 minThe Content Cocktail HourWhy Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it loo...
2025-08-0622 minThe Content Cocktail HourRethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI.In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can be the secret weapon for both onboarding and retention. The duo shares how their backgrounds in teaching and customer success inform their approach to helping users find value quickly, especially in a world where AI can overwhelm as much as it en...
2025-08-0125 minThe Content Cocktail HourBalancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, c...
2025-07-3017 minThe Content Cocktail HourThe Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging usin...
2025-07-1727 minThe Content Cocktail HourWhy Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape.In this episode, you’ll learn:Why AI needs human verification to be truly effe...
2025-07-1425 minThe Content Cocktail HourThe Art of Marketing in the Age of Disruption with Alexander Bleeker, Head of Operations at AI Marketing Alliance“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today’s shifting landscape.They talk about why blogs...
2025-07-1022 minThe Content Cocktail HourHow Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi shares her experience organizing a successful series of executive dinners and the surprising ROI they generated. She explains how selecting the right venues and creating a relaxed, yet strategic atmosphere can lead t...
2025-07-0823 minThe Content Cocktail HourWhy MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practition...
2025-06-1329 minThe Content Cocktail HourWhy Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse’s content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights and real customer conversations. Selma and Jonathan dive into how to bridge the gap be...
2025-06-1024 minThe Content Cocktail HourWhy Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns.They dive into how OOH has evolved from guesswork to...
2025-06-0626 minThe Content Cocktail HourWhy Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at UpfluenceIn this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give influencers creative freedom to unlock authentic engagement. She also opens up about her entr...
2025-06-0323 minThe Content Cocktail HourWhy Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagicIn this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens up about his journey as a serial founder and offers practical advice on using AI not as a...
2025-05-2922 minThe Content Cocktail HourHow to Sell More Without Dumbing It Down with Zach Messler, Messaging Strategist“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategistIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong.Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product complexity into compelling messaging, a...
2025-05-2634 minThe Content Cocktail HourWhat Great SEO Looks Like Today with JH Scherck, Growth Plays“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth PlaysIn this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed p...
2025-05-2224 minThe Content Cocktail HourCreating Content People Would Pay For with David Ebner, Content Workshop“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content WorkshopIn this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would willingly pay for it—and explains how this mindset influences everything from newsletters to long-form assets. He also unpacks the tension between automation and authenticity, why “moral marketing” matters, and how brands can e...
2025-05-1926 minThe Content Cocktail HourHow to Make Podcasting Actually Work with Rachel Downey, Share Your Genius“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinki...
2025-05-1525 minThe Content Cocktail HourWhen Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets.Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot pr...
2025-05-1223 minThe Content Cocktail HourWhy Social Media Needs to Be About Relationships with Mike Allton, Agorapulse“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also d...
2025-05-0826 minThe Content Cocktail HourDistribution vs. Differentiation: How Startups Can Nail Product Marketing with Jonathan Pipek“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta ConsultingIn this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing support before making their first full-time hire, what’s broken about personalization at scale, and why webinars feel increasingly outdated in today’s crowded B2...
2025-05-0523 minThe Content Cocktail HourRedefining Revenue Marketing with Tim Rath, YOYABA“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABAIn this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today’s B2B environment. He also explains why marketing teams need...
2025-04-2423 minThe Content Cocktail HourWhen ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABMIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools i...
2025-04-2130 minThe Content Cocktail HourWhy Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of OshynIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars.Christian shares insights from Oshyn’s Digital Trust Index, which measures how well websi...
2025-04-1718 minThe Content Cocktail HourThe Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of AgorapulseIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads.
2025-04-1422 minThe Content Cocktail HourFrom Sommelier to Sales Strategy with Haley Moore, Acquire“People relate to people, not tasting notes,” says Haley Moore, founder of AcquireIn this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences.She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down wh...
2025-04-0321 minThe Content Cocktail HourThe Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience HausIn this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand...
2025-03-2028 minThe Content Cocktail HourThe Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.aiIn this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personaliz...
2025-03-1722 minThe Content Cocktail HourBuilding The Future of B2B Marketing with Anthony Kennada, AudiencePlus“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlusIn this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explor...
2025-02-2025 minThe Content Cocktail HourWhy Founder-Led Marketing is the Future with Amos Bar-Joseph, Swan AI"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AIIn this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.
2025-02-1322 minThe Content Cocktail HourInvesting in Creativity and Community to Build a Standout Brand with Kae Neskovic, Superside“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at SupersideIn this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is evolving in the face of competition and the integration of AI in creative workflows. Kae explores the balance between creativity and efficiency in a resource-constrained marketing landscape, sharing insights into how Superside invests in building brand foundations that drive long-term success. She also highlights the growing importan...
2025-01-2027 minThe Content Cocktail HourFind Your Story Before Using AI with Hiba Amin, Sandia Consulting“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia ConsultingIn this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding your core story is essential before leveraging AI in marketing. Hiba talks about her personal journey of going “mini-viral” on LinkedIn, the importance of balancing creativity and technology, and why scaling without quality is a recipe for failure. She also exp...
2025-01-1325 minThe Content Cocktail HourThe Science Behind Writing SEO-Optimized Content with Ben Kazinik, monday.com"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.comIn this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strategic content creation and thoughtful optimization. Ben breaks down the power of manual research, shares how tools like Ahrefs and Phrase.io uncover SEO gaps, and stresses the...
2025-01-0925 minThe Content Cocktail HourTurning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQIn this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.
2025-01-0622 minThe Content Cocktail HourUnlocking the Power of AI Workflows for Marketers with Nathan Thompson, copy.ai“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.aiIn this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares his journey from building scrappy, organic content strategies to leading innovative, AI-driven processes at copy.ai. He explains why the future of AI in marketing isn’t just about generating text but about connecting strategies, breaking silos, and creating cohesive w...
2025-01-0224 minThe Content Cocktail HourHow Fun and Creativity Can Change Your Marketing Game with Rob Carpenter, AudienceLed“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLedIn this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-mar...
2024-12-1926 minThe Content Cocktail HourBuilding Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at CrossbeamIn this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-Led Growth to strengthen partnerships and create authentic, value-driven content. Shawnie shares her unique journey from academia to content marketing leadership and emphasizes the importance of aligning marketing efforts with customer trust. She...
2024-12-1627 minThe Content Cocktail HourCreating Impactful Sponsorship Experiences with Aaron Leeder, Pavilion“Sponsor is not a dirty word. And I think that when it’s handled correctly, it can be very effective,” says Aaron Leeder, VP of Partnerships & Alliances at PavilionIn this episode of The Content Cocktail Hour, Aaron Leeder, VP of Partnerships & Alliances at Pavilion, shares the art of balancing sponsorships with community building. Aaron explains how Pavilion prioritizes member-first values while creating meaningful partnerships with brands. He also explores the value of unique activations like salon dinners and the shifting impact of event sponsorships in cultivating genuine connections. From creative event strategies to buildi...
2024-12-1224 minThe Content Cocktail HourWhen to Upgrade Your Knowledge Management System with Jesse Bourgeault-Trickey, Happeo“AI makes content creation easier, but curating the right information at the right time is what truly drives success,” says Jesse Bourgeault-Trickey, Global Deployment Manager at HappeoIn this episode of The Content Cocktail Hour, Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo, talks about the challenges and opportunities of knowledge management and intranet systems. Drawing from his extensive experience, Jesse shares why aligning HR, IT, and Ops creates a “three-legged stool” for efficiency, how AI is transforming intranet functionality, and why curation is now more critical than content creation. He also explains the impact of knowl...
2024-12-1022 minThe Content Cocktail HourHow Creativity and Storytelling Set You Apart in a Sea of AI Content with David Ebner, Content Workshop“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campai...
2024-12-0523 minThe Content Cocktail HourHow to Align Sales and Marketing Using Territory Design with Kevin Davis, BoogieBoard“The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoardIn this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to startup founder and how his company is reimagining territory planning. Kevin explores the evolving challenges of territory design in a hybrid world, the intersection of account-based marketing and sales strategies, and the importance of aligning inte...
2024-12-0324 minThe Content Cocktail HourInsights on Audience Connection from The State of (Dis)Content Report with Tommy Walker, The Content Studio“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content StudioIn this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective...
2024-11-2125 minThe Content Cocktail HourWinning Strategies Across the Funnel with Tom Rudnai, Demand-Genius“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in...
2024-11-1923 minThe Content Cocktail HourWhy Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConicIn this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and expl...
2024-11-0726 minThe Content Cocktail HourExploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at UpfluenceIn this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding vo...
2024-11-0531 minThe Content Cocktail HourUnlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at TofuIn this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey from biomechanical engineering to growth marketing and founding a top-of-funnel platform. She discusses why many B2B companies face challenges with tool overload and siloed workflows, as well as how AI and automation can...
2024-10-3125 minThe Content Cocktail HourWhy Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC ConsultingIn this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, shares what life as a fractional CMO looks like and how this growing trend is reshaping marketing for early-stage B2B companies. Shannon explains why more founders are turning to fractional CMOs to scale...
2024-10-2928 minThe Content Cocktail HourHow ABM is Redefining B2B Marketing with Vincent DeCastro, ABM Agency"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM AgencyIn this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Based Marketing (ABM) and why it’s a game changer for B2B marketers. He walks through the process of building focused target account lists and outlines the importance of aligning your ABM efforts with business objectives. Vincent also...
2024-10-2422 minThe Content Cocktail HourHow AI SDRs Are Transforming Sales Outreach with Alina Karnaukh, AiSDR"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDRIn this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming sales and marketing efforts. Alina talks about the rise of AI-powered sales agents, the balance between human SDRs and automation, and how AiSDR uses AI to scale outreach while keeping campaigns personal. She also highlights...
2024-10-2224 minThe Content Cocktail HourCustomer Education and Smarter Content Strategies with Christie Horsman, Thinkific“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at ThinkificIn this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how customer education can play a key role in growing your funnel. She shares how Thinkific strategically uses long-form content and repurposes it to maximize its value. Christie also highlights Thinkific’s unique branding approach and emphasizes why fo...
2024-10-1727 minThe Content Cocktail HourThe Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at SendosoIn this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, discusses how gifting can be a game-changer in your outbound marketing strategy. He explores why outbound marketing remains relevant and how personalized gifting can strengthen customer engagement. Kris also explains how Sendoso helps both small and larg...
2024-10-1521 minThe Content Cocktail HourNew Trends in Go-To-Market Strategies with Manoj Ramnani, SalesIntel"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntelIn this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led growth. He explains SalesIntel’s approach to budget allocation and highlights the importance of staying actively involved in both content and product development. Manoj also offers a clear perspective on the growing Martech landscape and how leaders can find the be...
2024-10-1015 minThe Content Cocktail HourShifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at SupersideIn this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen explains how businesses can shift away from traditional, cold approaches by learning from B2C and D2C brands, making their content more human and relatable. She also shares insights from her time at Patagonia and discusses...
2024-10-0830 minThe Content Cocktail HourContext Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuseIn this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI...
2024-10-0333 minThe Content Cocktail HourBringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaignIn this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovative SEO strategies are shaping the future of content marketing. Jeremy also takes us along on his inspiring career journey, from his early days as a video game tester to his current role at ActiveCampaign. He also explains the po...
2024-10-0125 minThe Content Cocktail HourAnything but Boring. Content Strategy with Adam Sockel, Orum"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at OrumIn this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and strategy, revealing why he believes the key to memorable content is to be "anything but boring." Adam shares how he navigates the relationship between sales and marketing to the practicalities of running large-scale surveys. He...
2024-09-2625 minThe Content Cocktail HourSEO Success in the Age of AI with Salvatore Surra, Seamless.AI“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AIIn this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of AI-generated content. He walks us through how SEO and search engines have evolved over the years and explains why quality content is still more valuable than quantity. Sal also highlights the invaluable role of the h...
2024-09-2431 minThe Content Cocktail HourUnlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadiusIn this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After...
2024-09-1929 minThe Content Cocktail HourHow Content Fuels Marketing Growth with Carol Howley, Exclaimer"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at ExclaimerIn this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and brand marketing, Carol highlights how Exclaimer navigated a challenging market to double its ARR in two years. She and Adam explore the strategic value of rebranding, building trust, and balancing brand with demand. Carol also addresses the...
2024-09-1721 minThe Content Cocktail HourBrand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanDataIn this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from his diverse background in marketing, project management, and theater to enhance his demand generation and brand-building strategies. We talk about his controversial views on Marketing Qualified Leads (MQLs), discussing...
2024-09-1231 minThe Content Cocktail HourLean Research for Effective Content with Clay Ostrom, Map & Fire"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & FireIn this episode of The Content Cocktail Hour, Clay Ostrom, Founder and Brand Strategist at Map & Fire, talks about the importance of customer research, debunking myths about it being costly...
2024-09-1032 minThe Content Cocktail HourThe Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion.In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. Jeff discusses his unique insights on customer-led growth, the journey from 1 to $150 million in revenue at Aircall, and the power of happy customers in driving business growth. We also explore the concept of "growth hacks" and...
2024-09-0523 minThe Content Cocktail HourHow to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast.In this episode of The Content Cocktail Hour, Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, shares her insights on the challenges and opportunities of marketing to marketers, drawing from her experience in both tech and content marketing. We talk about the...
2024-09-0329 minThe Content Cocktail HourInside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha.In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a marketing agency to leading brand-building initiatives at High Alpha. She also reveals the intricate process behind creating this influential report, the importance of proprietary data, and why consistent, bold marketing trumps constant experimentation. Plus, Mollie drops an eyebrow-raising ho...
2024-08-2924 minThe Content Cocktail HourHow AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing cl...
2024-08-2721 minThe Content Cocktail HourRethinking B2B Content and Courses with Erica Schneider, Cut the Fluff"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the FluffIn this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.In this episode, you’ll learn:The impo...
2024-08-2223 minThe Content Cocktail HourBoosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at HappeoIn this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on organizational productivity. Perttu brings his unique lens as a CEO and a knowledge management provider to share how internal marketing, knowledge sharing, and organizational alignment can dramatically influence a business’s success. He also explores the specific challenges remote and hybr...
2024-08-2014 minThe Content Cocktail HourThe Future of Privacy in Tech Featuring Luke Mulks, Brave Software"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave SoftwareIn this episode of The Content Cocktail Hour, our guest is Luke Mulks, VP of Business Operations at Brave Software. Luke discusses the challenges and solutions of maintaining user privacy in the digital age. He also discusses the broader implications of privacy in digital marketing, the...
2024-08-1526 minThe Content Cocktail HourCreative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video serie...
2024-08-1321 minThe Content Cocktail HourThe Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2...
2024-08-0825 minThe Content Cocktail HourAmplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign.In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. T...
2024-08-0632 minThe Content Cocktail HourSecrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule.In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With over 15 years in the SaaS world, Justin's unique journey from sales to product marketing to founding his own company offers a wealth of knowledge. We'll explore his innovative approach to sales and marketing alignment, the crucial role of product marketing, and his journey to...
2024-08-0127 minThe Content Cocktail HourEvent-Led Growth Strategies with Kate Hammitt, Splash“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of SplashIn this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US Golf Association to becoming a key player in the event marketing industry. We discuss event-led growth, event strategy and execution, and broader CMO strategies and trends. Kate also shares a fresh perspective on the ev...
2024-07-3024 minThe Content Cocktail HourDriving Success through Data-Backed Content with Dan Morgese, Gong"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong.Welcome back to another episode of The Content Cocktail Hour. In this episode, we're excited to be joined by Dan Morgese, the Director of Content Strategy and Research at Gong. Dan discusses the art of balancing quality and quantity in content marketing and shares Gong's unique approach to...
2024-07-2527 minThe Content Cocktail HourEmpowering Women in Sales with Alexine Mudawar, Women in Sales"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales.In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is a thriving community that's shaking up the traditional revenue models by making membership completely free and finding innovative ways to fund their initiatives through corporate sponsorships. Alexine shares her journey from a su...
2024-07-2324 minThe Content Cocktail HourCrafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs.In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan Law, a content marketer with a fascinating journey through the marketing world, from his early days at university to his current role at Ahrefs. Join host Jonathan Gandolf and Ryan as they discuss Ryan’s extensive use of g...
2024-07-1822 minThe Content Cocktail HourThe Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth IrvineIn this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role. Elizabeth s...
2024-07-1626 minThe Content Cocktail HourThe Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK.In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mark discuss the evolution of building a community and audience with a people-first approach to business. They share practical strategies to prioritize transparency and authenticity and uncover how transparent pricing, personal marketing...
2024-07-0929 minThe Content Cocktail HourContent is Go-To-Market with Ali Schwanke, Founder of Simple Strat"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat.In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simple Strat, Ali Schwanke. She shares her insights on the importance of understanding and using the right channels for your audience, emphasizing the power of video and content creation in building trust and driving engagement. Al...
2024-07-0222 minThe Content Cocktail HourEmbrace Weirdness in Branding with David Kavanagh"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit.In this episode of The Content Cocktail Hour, we’re joined by the Chief Marketing Officer at Jebbit, David Kavanagh, to share why companies should embrace their weirdness and try different branding strategies. David also explores the challenges marketers face today, from techno...
2024-06-2529 minThe Content Cocktail HourStrategies for Genuine Content Marketing with Luke Frazier"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency.In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketing, the evolution of B2B content, and the importance of creativity amidst data-driven strategies. Luke also brings a unique perspective on content marketing that challenges traditional B2B practices. From Luke's viral 'Sauna Series' to h...
2024-06-1828 minThe Content Cocktail HourStrategies for Attribution and Storytelling in Content Marketing with David Ebner"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop.In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything from storytelling and attribution to the role of content as an act of philanthropy. David shares his unique journey from a creative writing graduate student to leading a successful content agency, emphasizing the importance of b...
2024-06-1127 minThe Content Cocktail HourExploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark.In this episode, Jonathan Gandolf and Pranav dive into the intricacies of B2B marketing, exploring the shift from traditional content syndication to innovative content discovery and distribution. They'll tackle the question of marketing accountability, discussing how to demo...
2024-06-0425 minThe Content Cocktail HourHow Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets."In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales tactics and advocating for a more profound, mindset-oriented approach to selling. Bill will help you rethink how sales teams operate, the critical interplay between marketing and sales, and why creating soul in your sales process can lead to more au...
2024-05-2828 minThe Content Cocktail HourA Playbook for the New Era of ABM with Kelly Hopping"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed."In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients to success. Kelly dives into the transition of ABM from a focus on targeted, individual account strategies to a broader and more scalable approach that includes one-to-few and one-to-many strategies. She also d...
2024-05-2124 minThe Content Cocktail HourThe Power of Embracing Out-of-Home Advertising with Greg Wise"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campai...
2024-05-1426 minThe Content Cocktail HourPractical Steps to Improve Content Operations featuring Angus Edwardson"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder.In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the impact that content strategy has had on digital transformation, the role it plays in business at the strategic C-suite level, and how treating content as a strategic investment has become a prominent consideration for large enterprises. Tune in to...
2024-04-2626 minThe Content Cocktail Hour#MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaignCEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!0:00 Introducing Jeff and Active Campaign7:00 The Active Campaign Leap Day Extravaganza11:08 Executing on crazy ideas...
2024-02-2132 minThe Content Cocktail HourWhy B2B Companies Should Consider and Measure OOH AdvertisingGreg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!0:00 Introducing Greg and One Screen AI3:38 Measuring out-of-home advertising10:16 9 Priorities for the Modern...
2024-02-1321 minThe Content Cocktail HourThe Power of Curation Over Creation Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR(Net Revenue Retention), and the long-game.0:00 Introduction0:59 Conversion with JG4:55 Curation8:00 Brands11:25 Slow down13:10 From Boring to Binge-able15...
2023-07-3125 min
The Content Cocktail HourThe Future of Content Marketing fireside discussion from our launch day event
In this episode we bring you the fireside discussion, "The Future of Content Marketing" that we hosted on the launch day of The Juice. High Alpha Partner, Kristian Anderson facilitates a conversation between Lindsay Tjepkema (CEO, Casted), Holly Enneking (VP Marketing, Lev), Devin Bramhill (CEO, Animalz), and Jonathan Gandolf (CEO, The Juice) about how we can push B2B marketing forward. Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Lindsay:| Twitter | LinkedInFollow Holly: | Twitter | LinkedInFollow Devin: | Twitter | LinkedIn
2021-09-2700 min
The Content Cocktail HourThe rise of the individual creator
CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community. 0:00 Intro 1:00 Conversation with CEO JG 3:04 Use case of The Juice 7:20 Team effort on social media 10:20 Brett’s return to social 12:00 Employee participation on social 14:40 Personal brand 16:13 Rise of the individual creato...
2021-09-1300 min
The Content Cocktail HourLaunch Series Ep #1: Using your message to create connections
In the first of five episodes in the mini series, “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan share how they use their message to create connections. Jonathan reflects on the earliest days of the company when he was a team of one, and how he listened the pain points of over a hundred marketers. Since then, the team has grown and they have refined their message and built a community around it.0:00 Intro1:18 Conversation with Jonathan Gandolf4:02 Initial message6:10 Finding pain points of marketers8:30 Growing The Juice team1...
2021-07-1200 min
The Content Cocktail HourTrust as the NorthStar
At the five month mark, Jonathan, Brett, and everyone at The Juice are in the thick of planning the launch. It’s critical that the right messaging is conveyed at the launch, the keyword being TRUST. 0:00 Intro 0:58 Conversation with Jonathan Gandolf 5:05 Work/life balance as the CEO 8:06 Planning the launch 14:35 What is the message 17:00 Trust 21:48 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn
2021-06-1400 min
The Content Cocktail HourAlignment? We are talking about alignment here.
Brett and CEO Jonathan Gandolf have a conversation on alignment. In the early stages of a new company, it’s critical to get everyone on the same page and seeing the big picture strategic vision. The Juice is looking to hire and build a sales team, so Jonathan shares what he’s looking for in a great sales person.0:00 Intro 1:13 Conversation begins 3:00 Managing workload 4:12 Strategic vision 11:05 Priorities and company culture 12:14 Work with me 14:45 Organized chaos 18:00 3 types of alignment 21:06 Hiring sales team 28:35 OutroJoin our waitlist and sign...
2021-03-2200 min
The Content Cocktail HourHaving a pirate's mentality and ruffling some feathers along the way
Brett and CEO Jonathan Gandolf discuss the critical internal decisions The Juice team is making on the product side to better serve Content Marketers. There have been some hiccups and eyebrows raised throughout the process, but taking risks and acting like a pirate is what startups are all about.0:00 Intro 1:35 Conversation begins 2:48 Weekly team meeting 7:22 Raising eyebrows 13:26 Sharing content 17:08 Steve Jobs article 24:15 Mitigating risk 29:20 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedIn
2021-03-1500 min
The Content Cocktail HourWe received a cease and desist letter so here's our new company name
On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf reveal big news about renaming the company. The two discuss why this change is happening now and how they landed on The Juice.0:00 Intro 2:00 Conversation with Jonathan 9:00 RIP Fathom 12:45 Catalyst to change name 17:30 Redesigning the brand 20:10 Advice to leaders on rebranding 24:40 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn
2021-03-0800 min
The Content Cocktail HourNewsletters 2.0 and the Takeover
On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf share their thoughts on HubSpot acquiring the media company, The Hustle. They also discuss the evolution and renaissance of newsletters over the past decade. Jonathan shares his experience working at a craft brewery start-up and how they made their newsletter heart-felt and personal to connect with customers. 0:00 Intro 1:46 Conversation with Jonathan 4:14 HubSpot acquiring The Hustle 12:10 Newsletter discussion 16:10 Make better content 17:45 Monetizing newsletters 18:50 Starting Fathom’s newsletter 20:38 Craft brewery newsletter 24:12 What makes a great newsletter 30:40 Outro ...
2021-03-0100 min
The Content Cocktail HourEverything is Content Now: Riffing on an article by Can Duruk
On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing.0:00 Intro 2:30 Conversation with Jonathan 3:44 Inspiring curated content 8:15 Everything is content now 14:00 Creating vs generating content 17:50 Thought leadership 20:30 Consumption is good 21:50 Trends 26:53 Fathom on social media 3...
2021-02-1500 min
The Content Cocktail HourThis is What We Did to Name Our Company
On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human.0:00 Intro 1:40 Conversation with Jonathan 5:40 Brett’s Article with the Rock 7:44 Go to market strategy 11:45 Eliminating old B2B marketing tactics 14:00 Building the team and narrowing down the audience 19:54 Learning from...
2021-02-0100 min
The Content Cocktail HourBuilding a New Company and Learning from 100+ B2B Marketers with Jonathan Gandolf - CEO, Fathom
Fathom presents the 3C Podcast - Curating Content Creators. On the first episode host Brett McGrath, Vice President of Marketing at Fathom, interviews Fathom CEO, Jonathan Gandolf, about the goals of this podcast, the problems and changes he sees in B2B marketing, and what it was like building a company from scratch remotely. 0:00 Introducing Brett McGrath and Fathom 5:32 Conversation with Jonathan Gandolf 7:00 Goals of podcasting 9:30 Authenticity as a business strategy 11:45 Starting a business remotely 14:25 Problems in B2B Marketing 24:44 Distributing content 27:12 Leadership inspiration 30:00 What is success
2021-01-2500 min