Shows
PRODUCTEA with Leah, Growth & Senior Leadership101: Srikrishnan Ganesan - “MVPs Are Dead” & Other SaaS HeresiesWhy building opinionated products is the future, why skipping MVPs in established markets works, and how AI will reshape customer onboarding. When I met Srikrishnan Ganesan for the first time, he impressed me with his original framing of what it means to find (and refind) product-market fit constantly.Timestamps02:23 – From SMB to Enterprise: Scaling Without Losing VisionRocketlane’s year-long stealth build focused on unifying project management, docs, and customer portals. The secret? Start with SMBs to validate core workflows before adding enterprise bells and whistles.07...2025-04-0645 min
Tekpon SaaS Podcast291 Reimagine service delivery for modern teams | Podcast with Srikrishnan Ganesan - RocketlaneCollaborate seamlessly with your entire project team, partners, and clients, delivering projects on time and on budget with Rockelane. Try today! Rocketlane is a purpose-built customer onboarding and PSA platform that accelerates time-to-value and improves project profitability and predictability. It unifies projects, people, and finances to help you collaborate with customers and deliver projects on time, and on budget.Connect with Rocketlane 👇Rocketlane: https://www.rocketlane.comLinkedIn: http://www.linkedin.com/in/srikrishnangTekpon is a marketplace that helps people find the right software for their business. With a user-centric design, it offers a comprehensive overview of software options through use...2025-03-2126 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the KeyGuest: Srikrishnan Ganesan, Co-Founder & CEO of RocketlaneMost B2B SaaS leaders know that onboarding is important but underestimate its impact.The reality is that 97% of churn at first opportunity is decided in the first 90 days, making onboarding the most critical stage in the customer journey and the defining factor in revenue growth and long-term customer success.In this episode, Sri Ganesan, Co-Founder and CEO of Rocketlane, shares how SaaS companies can transform onboarding from a fragmented process into a strategic advantage. From community-led growth to automation-driven efficiency, he reveals what...2025-03-1431 min
The Marketing Umbrella Podcast106: Solving the Trifecta of Process, Experience and Resources with Srikrishnan GanesanHow Do You Build a World-Class Company?
In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.
Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stan...2025-03-0237 min
SaaS SessionsS9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of RocketlaneEpisode Summary:Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies to optimize this critical phase. This conversation is packed with transformative ideas for SaaS founders and operators, from avoiding common onboarding pitfalls to leveraging AI and standardized processes.Key Takeaways:1. Onboarding as a Strategic Driver- The first 30-90 days are ma...2025-01-0341 min
Project FluxRocketlane’s Founder on AI, Project Delivery & ChatGPT’s New EraSend us a textIn this episode of the Project Flux podcast, Sri discusses his journey as a founder of Rocketlane, a SaaS platform designed to improve client project delivery. He shares insights into the challenges faced by project managers, the importance of real-time data, and how AI can enhance project management processes. In this conversation we also discuss the much-anticipated ChatGPT Search feature, its integration challenges, and comparisons with competitors like Perplexity and Google. We also delve into insights from Sam Altman's Reddit AMA, Meta's open-source strategy, and the disappointing launch of Apple Intelligence, highlighting the...2024-11-0754 min
Hustle Inspires Hustle with Alex QuinCustomer-Centric Project Management with Rocketlane // EP 133In this episode, Alex Quin interviews Srikrishnan Ganesan, the co-founder of ocketlane. They discuss the challenges and innovations in project management software, especially in the context of remote work. Srikrishnan shares insights into Rocketlane's unique approach to customer-centric project management and the value it brings to various industries. The conversation covers the company's origin, client experiences, business growth, and the importance of efficient project management.Episode Outline[00:00:03] Hustle Inspires Hustle podcast with host Alex Quin features top entrepreneurs and business leaders. Rocketlane co-founder Shri Ganesan discusses purpose-built project management tools for customer-facing projects.[00:02:44...2024-07-2924 min
B2B Go-To-Market LeadersCustomer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan GanesanSuccess in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journey from launch to scale, revealing how Rocket Lane became a rising star in the SaaS industry. He shares the power of staying close to your customers, using their feedback to shape product development, and building a brand that resonates across LinkedIn and beyond. Srikrishnan also explains...2023-11-1538 min
The Factors PodcastGrowth tips from a two time start-up founder! (with Srikrishnan from Rocketlane)In this episode we have Srikrishnan Ganesan, he's a good friend, has been a, a friend for a very, very long time, but most importantly two times startup founder. First he started with Konotor in 2012. Later exited to FreshWorks, and then now CEO and co-founder at Rocketlane one of the hottest SaaS startups from India out.2023-07-1345 min
Unchurned - The No. 1 podcast for Customer SuccessCustomer-centric approach for a unified onboarding experience ft. Sri Ganesan (Rocketlane)In this podcast episode, Josh Schachter interviews Srikrishnan Ganesan, founder, and CEO of Rocketlane, a customer onboarding platform. Sri discusses the origins of Rocketlane, including the community they built before launching the product - Preflight, and the birth of Rocketlane. They also talk about the importance of collaboration and marketing in the SaaS industry. Sri emphasizes the importance of consistency in the customer journey, particularly during the onboarding phase, and how it can impact customer success and lead to better outcomes. They also discuss Rocketlane's approach to marketing and community building.2023-03-2828 min
Uncharted Podcast#157: How to Build a Culture of Ownership With Srikrishnan GanesanSri is the co-founder and CEO of the leading Customer Onboarding Platform, Rocketlane, and the #1 customer onboarding community, Preflight. He is passionate about all things CX and start-ups. Sri has spent his last decade building and scaling SaaS businesses. His last start-up was acquired by Freshworks (NASDAQ:FRSH) in 2015.2023-03-2016 min
The Neon ShowSaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan GanesanAs per Tracxn, there are 1100+ SaaS startups in Chennai as of Feb 2023. Chennai has rightfully gained the title of the SAAS capital of India, thanks to the expansion of companies such as Zoho and Freshworks. Although these two firms have recently surpassed the $500 million revenue milestone, making them the most prominent success stories in the realm of Indian-based SAAS companies, there are other companies contributing to Chennai's reputation in the market. Chargebee, CloudCherry, HappyFox, and FourKites are among the businesses that are creating a unique space in the industry....2023-03-1347 min
Prime Venture Partners Podcast#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be DoneStephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.Listen to the podcast to learn about02:00 - Jobs to be done for SaaS Companies11:30 - How to Find Underlying Motivations of Your Customers22:00 - How NOT to use Jobs to be done Framework34:45 - How Often Should a SaaS Company Talk...2023-02-1641 min
CSM Practice - The Customer Success PodcastThe Customer ONBOARDING Maturity ModelSend us a textHow does your customer onboarding phase compare against other companies? This podcast episode introduces a Customer Onboarding Maturity Model to help you figure that out in minutes!Among the most important aspects of the Customer Success journey is onboarding. As such, companies should place a significant effort in ensuring the customer onboarding is aligned with best-in-class practices. The Customer Onboarding Maturity model, developed by Rocketlane, is designed to help companies assess their current state of the onboarding process against best practices and highlight areas to improve on. In this...2023-01-2012 min