Shows
Data RollS02E09 Game Delivery Powered by Data | Rok HribarIn this episode, we dive deep into the world of modern casino game delivery - from idea to player. Our guest shares insights from inside the industry, covering how data drives decisions, strategies, and adaptations at every stage of the process. What you’ll learn in this episode:The biggest challenges in selling casino games and how to overcome themEffective ways to showcase games and convince operatorsThe importance of selling points and choosing the right jurisdictionsHow studios approach special features and market-specific customizationFirst-hand experience entering the Brazilian marketThe role of influencer marketing and celebrity endorsements in the gaming spaceStrategies for...2025-07-2227 minData RollS02E08 Data, Deals & Partnerships in Affiliate Marketing | Brendon SpiteriIn this episode, we sit down with Brendon Spiteri, to explore the real drivers behind successful partnerships in affiliate marketing - especially in the ever-evolving iGaming industry.With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations.In this episode, we discuss:– What truly defines a successful operator - affiliate partnership– The role of data in driving decisions, optimizing performance, and challenging assumptions– Key KPIs and metrics that matter most when evaluating affiliate relationships– The biggest bottlenecks and inef...2025-07-0826 minData RollS02E07 Ethics, Reputation & Community in the iGaming Industry | Dr. Andreas DitscheCan ethics and iGaming truly coexist? In this thought-provoking episode, we’re joined by Dr. Andreas Ditsche - experienced business leader, advisor, and advocate for ethical standards in the gaming space - to unpack the complex relationship between online gambling, public perception, and social responsibility.We explore:- How ethics can (and must) exist within the iGaming industry- Why the sector still struggles with its reputation – and whether that’s fair- Regional and cultural differences in attitudes toward gambling- Ethical challenges facing operators, affiliates, and other players in the space- How tr...2025-06-2431 minData RollS02E06 Insight Assistant: Applying AI the Astral Forest Way Part 2 | Katarzyna KosylThis is the second part of our conversation about Insight Assistant, where we talk with Kasia about one of the biggest misconceptions around AI assistants - that LLMs can solve everything, and should be used everywhere just because they’re popular. We break down when they truly add value, and when traditional solutions like scripts or frameworks still make more sense. We also discuss what really powers AI assistants behind the scenes, the difference between LLM engines, data security concerns, and what’s next for the product. Plus, we answer the big question: will AI assistants replace BI teams?Spoi...2025-06-1023 minData RollS02E05 Insight Assistant: Applying AI the Astral Forest Way Part 1 | Katarzyna KosylInsight Assistant: Applying AI the Astral Forest Way -Part 1 In this first part of the episode, we take you behind the scenes of how the Insight Assistant was born - a tool designed to change the way the iGaming industry works with data. Our guest, Katarzyna Kosyl, is responsible for the technical architecture and logical structure of the solution. She shares the story of how the idea emerged, why existing tools just weren’t enough, and how Astral Forest decided to do things differently - drawing on lessons from other industries and creating something truly tailored to the nee...2025-05-2726 minData RollS02E04 Affiliate marketing in the iGaming industry | Clemence DujardinIn this episode, we delve into the world of affiliate marketing within the iGaming industry with expert Clemence Dujardin. Discover what sets iGaming affiliate marketing apart and the cooperation process between operators and affiliates. We explore essential tools, key skills for success, and best practices for building lasting partnerships. Clemence also shares insights on engaging content, the potential of social media channels, and the impact of technological innovations like AI. Finally, we discuss the crucial role of data analytics and how to measure ROI in this dynamic field. Tune in to gain valuable knowledge from an industry insider!2025-05-1324 minData RollS02E03 Data, Passion and Player Expectations | Dragos PichiuIn this episode, we sit down with Dragos Pichiu to explore the world of iGaming - where data, passion, and player expectations collide. Together with host Stan, we dive into what truly motivates players: Is it just about winning, or is there more beneath the surface? Dragos shares his industry insights on empathy, responsible gaming, and where entertainment crosses into risk. Stan also raises key questions: Can data alone reveal player motivations, or is human intuition still essential? And how can the industry balance analytics with a personal touch? If you’re curious about the future of iGaming, don’t miss...2025-04-2932 minData RollS02E02 Game design: striking the balance between engagement and player protection | M. Makuszewski & L. OblakIn this episode, we talk about responsible game design in the gambling industry, using the slot game Ale Fajny Bober as a case study. Our guests, Luka and Maciej, explain how responsibility influenced the development process of the game and how they balanced ethical considerations with business goals. We discuss key elements of player engagement, the impact of game mechanics, and whether responsibility in design means giving up certain features. The conversation also covers how player data can be used to both enhance gameplay and support player protection, as well as how regulatory expectations are shaping the future of gambling...2025-04-1530 minData RollS02E01 Building Relationships and Harnessing Trends in iGaming | Pierre LindhPierre, a longtime iGaming expert, shares how he started during the early days of online poker and how the industry has changed over 20 years. You’ll learn why strong relationships matter in iGaming and how to build them in B2B and B2C. We’ll also discuss if the industry has become too closed off to new ideas and whether big events have lost their fun, casual vibe. Pierre talks about the hottest trends- like AI, personalization, and data- and the biggest challenges ahead. If you want to break into iGaming, he’ll give practical tips on branding and networ...2025-04-0135 minData RollS01E18 Season Finale - 2024 in Review | Zoltán TűndikIn the final episode of this season, we take a look back at 2024! We reflect on the key events that shaped the industry, the biggest challenges faced, and the innovations that turned out to be true game changers. We also discuss shifts in data analytics, the role of emerging technologies, and the topics that sparked the most interest at conferences and among listeners.To wrap things up on a lighter note, we share inspirations from books, articles, and other sources that left a mark this year.Don’t miss this year-end recap - tune in now! 2024-12-2428 minData RollS01E17 Predictive analytics for marketing | Stanisław SzostakIn this episode, we explore how predictive analytics can transform marketing strategies in iGaming. Learn about real-world examples from European online casino and sportsbook operators, including how predictive models were used to improve player retention and evaluate promotion effectiveness.We also discuss the role of AI and advanced analytics in shaping decision-making, the importance of strong data foundations, and the step-by-step process of implementing impactful data-driven solutions. Whether you're in iGaming or another industry, this episode is packed with actionable insights to enhance your analytics capabilities. Tune in and discover how to make data work for you!2024-12-1030 minData RollS01E16 Building a brand image in iGaming | Wojciech TrzaskaWhat makes a brand truly stand out in the competitive world of iGaming? Is it strategy, perception, or something deeper? In this episode, we dive into the critical elements of creating a strong and recognizable brand in the iGaming industry.We’ll explore:- The strategic foundations often overlooked when shaping a brand’s image.- Breaking harmful stereotypes about iGaming and shifting public perception.- How to balance compliance, innovation, and the spirit of iGaming while maintaining a consistent brand identity.- The evolving role of customer involvement and transparency in shaping trust and...2024-11-2631 minData RollS01E15 Driving the business with data | Anne-Marie RosewallIn this insightful episode, we dive into the world of data with Anne-Marie Rosewall, an expert in Business Intelligence and data platforms. We explore the critical role of data in modern businesses and the surprising challenges that BI teams often face in creating meaningful impact.Anne-Marie shares her experiences on why data initiatives sometimes go unused, even after investing heavily in robust reporting tools and dashboards. Together, we discuss how aligning data models with business goals and avoiding overengineering can make a difference in fostering a strong data culture.We also break down the essential components of data culture: data...2024-11-1227 minData RollS01E14 Game compliance and certification processes | Mihael MladenovIn today’s episode, we sit down with an expert in game testing, certification, and compliance within the iGaming industry. You’ll learn how a game testing lab operates, the steps a game goes through from submission to full certification, and how varying regulations across countries impact the standards for Random Number Generators (RNG) and certification processes.We’ll dive into the differences between the most and least regulated markets, explore anticipated changes in the legal landscape, and look at new markets on the horizon. Our guest will also share the biggest challenges faced in daily work and explai...2024-10-2927 minData RollS01E13 Data insights and decision-making: industry examples | Radek ZakaszewskiNew Podcast Episode: Data & Analytics in the iGaming Industry. In this episode, we take a deep dive into the world of data and analytics within the online gambling industry, featuring an expert guest with extensive experience in this fast-paced field. We explore how data has revolutionized the way modern gaming companies operate across various markets and brands.Why listen?Learn how tools like Power BI and Tableau empower business teams, from marketing to responsible gaming, by turning data into actionable insights. We also discuss the latest trends in data analytics and what's on the horizon for the industry.Discover...2024-10-1540 minData RollS01E12 Data platform - the single source of truth | Stanisław SzostakIn the latest episode of the Data Roll podcast, Stan dives into a crucial topic for the iGaming industry—building a single source of truth in data management. He explains how consolidating data from multiple systems allows for one reliable version of results, eliminating issues with inconsistent analyses that often lead to confusion. The episode covers practical examples from everyday business life, including how to analyze data related to player acquisition, promotions, regulatory compliance, and reporting. Stan highlights the benefits of having a robust data platform, such as saving time, automating reporting, and improving regulatory alignment. The episode wraps up wi...2024-10-0126 minData RollS01E11 Today and tomorrow of the Swiss market | Marcel ToblerIn this episode, we dive deep into the Swiss iGaming market with an expert who shares insights on the unique characteristics and challenges of operating in Switzerland. Our guest introduces themselves and their company, sharing their experiences and the specific regulatory landscape of the Swiss market.Key topics include:The distinct features of the Swiss iGaming market and what sets it apart.Navigating regulatory challenges and assessing the stability of the legal framework.Adapting to changes in laws and how companies prepare for future evolutions in regulations.Differences in player behavior and preferences across Swiss cantons.Personalizing...2024-09-1730 minData RollS01E10 Esports & betting | Trev KeaneIn this episode, we sit down with an expert from the iGaming industry who has extensive experience in the intersection of esports and betting. Our guest will introduce themselves and their company, sharing insights into how esports betting works and why it's becoming an increasingly attractive field for betting companies.We explore the collaboration between traditional sports betting and esports, discussing how esports meets the expectations of younger players and the challenges of reaching a broader audience. We'll also dive into the latest trends, innovations, and regulatory challenges shaping the esports betting industry.Finally, we'll touch...2024-09-0320 minData RollS01E09 Data-Driven Strategies in iGaming Marketing | George PowellWelcome to another episode of the Data Roll Podcast! 🎲 In today’s discussion, we’re diving deep into the world of data-driven marketing strategies in the iGaming industry. Your host, Stan, sits down with George Powell, Head of Search Ads at Sportradar, to explore the most effective channels for acquiring new customers and how to tailor strategies to different regions and demographics.We cover a wide range of topics, including:- Key marketing channels in iGaming- Measuring campaign success beyond ROI- The impact of data privacy regulations- The role of AI and mac...2024-08-2019 minData RollS01E08 Live Gaming: Key Aspects and Challenges | Danuta Janicka-MierzwaWelcome back to another exciting episode of the Data Roll podcast! Today, we dive deep into the world of live gaming with our special guest, Danuta Janicka-Mierzwa, Head of Sales at Betcore. Join us as we explore the intricacies and innovations of live gaming, a rapidly growing sector in the entertainment industry.In this episode, we cover:Introduction to Live Gaming: What it is and its main features.Market Needs: Addressing live broadcasting, live presenters, and player democratization.Traditional vs. Live Gaming: Differences in interaction, trust, and data generation.Enhancing Player Experience: The role of live...2024-08-0632 minData RollS01E07 Legal Aspects of iGaming in Finland | Antti KoivulaIn this episode of the Data Roll podcast, we take a deep dive into the unique and evolving landscape of the Finnish iGaming market. Our special guest, Antti Koivula, Legal Advisor and Finnish iGaming market expert at Legal Gaming Attorneys at Law, shares his invaluable insights on:The current state of the iGaming market in FinlandSpecific aspects that set the Finnish market apart from other European marketsRecent changes and regulations impacting the industryThe evolution of the market, particularly in relation to Veikkaus' monopolyOpportunities and challenges for international iGaming operatorsJoin us as we unravel the complex but fascinating legal aspects...2024-07-1927 minData RollS01E06 VIP Management & Loyalty Program within the iGaming | Shahar Attias2024-07-0927 minData RollS01E05 Data-driven solutions in combating gambling addiction | Paula Murphy2024-06-2534 minData RollS01E04 Data & AI use cases for iGaming personalization | Milos Ojdanic2024-06-1120 minData RollS01E03 Responsible Gaming | Catie Di Stefano2024-05-2425 minData RollS01E02 SEO in iGaming | Carl Hallam2024-04-1241 minData RollS01E01 Getting Started with Data Analytics in iGaming2024-02-1927 minData RollSO1E00 Intro: Welcome to Data Roll2024-02-1904 min