Shows
Success Story with Scott D. ClaryRajiv ‘RajNATION’ Nathan, Founder of The Startup Hypeman | Storytelling, Pitching & Sales➡️ About The Guest
Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country.
Rajiv describes his st...
2026-01-281h 00
Startup Hypeman: The GOAT to Market ShowGTM 4-2: Building a Go To CUSTOMER Strategy with Product Marketer and Content Artist Sid KhaitanYou've heard of Go To Market. But have you heard of Go To CUSTOMER? GTC is going beyond getting the product in customer's hands and being intentional about the program(s) you build around the product to ensure uptake, produce successful outcomes, lower churn, and create advocates. It's the 'hidden' stuff that hedges against friction being your rate limiting factor. Sid Khaitan is an experienced product marketer (currently with BeeKeeper). He also currently serves as Content Artist at Startup Hypeman where he helps evangelize our clients' message through Brand Manifestos, and helps them evangelize their clients through unique customer...
2025-06-081h 02
Talking PackS2E15: Hypeman Jean-Alexander Fonvil reflects on becoming a cheerleader, overcoming setbacks/an eating disorder and what to expect from the Hypeman after graduationNevada cheerleader Jean-Alexadner Fonvil, a.k.a. the Nevada hypeman, joins Derek and Dom to discuss how he became a cheerleader and the hypeman we know today, overcoming setbacks such as his car accident in 2022 as well as an eating disorder and what comes next for him after he graduates in May.
2025-03-121h 04
Startup Hypeman: The GOAT to Market ShowGTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps most importantly, be aware of your blind spots. Michelle Denogean has spent decades in the "Director's chair" for several startups, working...
2024-07-1456 min
Startup Hypeman: The GOAT to Market ShowGTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)Planning a fundraise? Then you need to know HOW to get in front of investors.Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event.Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters for founders.Original interview date: June 11, 2024.Find Shayna online:LinkedInFind Supply Change Capital online:...
2024-07-0753 min
Startup Hypeman: The GOAT to Market ShowGTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure.Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the Startup Grind Chicago 2nd Annual Health & Sportstech Showcase in March 2024.Erik covers how Marquee assesses deals, what catches their eye, his outlook on the future of sports and media tech, and more.Original...
2024-06-3055 min
Startup Hypeman: The GOAT to Market ShowGTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin BalsaOne of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives leads is hard. Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more. At Haus of Bold, she focuses on...
2024-06-2357 min
Startup Hypeman: The GOAT to Market ShowGTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler LessardHave you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't just approach it like a media company, he in fact launched an entire media brand called Sales Feed. 150,000 followers and subscribers later, something's working right.
2024-06-1655 min
Startup Hypeman: The GOAT to Market ShowGTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt GreenWhat if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?You immediately provide value to your target customer, created a shared experience, and get valuable face time with them.Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024.The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer acquisition.Their CRO Matt Green steps to the mic in...
2024-06-0953 min
Startup Hypeman: The GOAT to Market ShowGTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah SitzIf you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the product itself.There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo.Brand is a promise.It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience.In the software world, brand tends...
2024-05-051h 02
Startup Hypeman: The GOAT to Market ShowGTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo GonzalezEveryone wants to have a community.Everyone says they have a community.But just having a Slack or WhatsApp group doesn't actually mean you have community.Community is more about the interactions than the medium.And investing in community means playing the long game.Which is why so many brands don't think it's worth the effort.My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play...
2024-04-191h 13
Startup Hypeman: The GOAT to Market ShowGTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!)What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. Mike shares overcoming rejection for his crazy idea in the early days, to raising nearly $200M and scaling up nationally. He talks about the importance of optimizing for brand experience...
2024-04-1255 min
Startup Hypeman: The GOAT to Market ShowGTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!)I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023.Tricia leads the AI and deep-tech verticals at Techstars and shares her perspective on the good and bad of AI's permeation, how to approach integrating AI into your product, the ethics behind an AI-powered future, and how she makes investment decisions for AI startups at Techstars.
2024-04-061h 01
Startup Hypeman: The GOAT to Market ShowGTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha DoganThe 3-letter acronym every startup obsesses with is TAM.But what is your TAM comprised of, and specifically WHO makes up your TAM?When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.This forced them to expand their TAM in order to successfully penetrate...
2024-03-3149 min
Startup Hypeman: The GOAT to Market ShowGTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!)In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out how to spend less, and make more.Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.
2024-03-2347 min
Much Love Podcast14 | RajNation x Startup HypemanRajiv Nathan, aka RajNation, Chief Pitch Artist @Startup Hypeman drops in to the Much Love Podcast to discuss his new album, 🐐 GOAT To Market. We also discuss his ambitious, first ever Startup HYPEWeek!
What is a Startup Hypeman? Raj help his clients with funding and customer pitches to become the GOAT! He is also a professional MMA ring announcer and MC!
Originally aired: September 20, 2023
2023-12-2652 min
GhuploadAlabareports Promotions Ft. DJ Max (King Of DJs) And Hypeman KC
Igbo Hype Mixtape – Alabareports Promotions is a sizzling hot blend of the latest Igbo amapiano hits, mixed and mastered by the talented duo of DJ Max and Hypeman KC.
This mixtape is specifically designed for Igbo music lovers, capturing the vibrant energy and excitement of the Igbo culture in musical form.
Igbo Anthem, Igbo Dance, Igbo Highlife, Igbo Celebration, Igbo Love Song, Igbo Club Mix, Igbo Freestyle, Igbo Mashup, Igbo Classical.
Igbo Hype Mixby Alabareports Promotions Ft. DJ Max (King Of DJs) And Hypeman KC
DOWNLOAD MIXTAPE
2023-12-1300 minGhuploadDJ Gunshot – Birthday Mixtape Vol. 3 ft Hypeman Ferggy
DJ Gunshot – Birthday Mixtape Vol. 3 ft Hypeman Ferggy
DJ Gunshot, a versatile and talented Disc Jockey, unfolds this energetic mixtape marked “Birthday Mixtape“, and this happens to be the 3rd volume. Birthday Mixtape 3 by DJ Gunshot has Hypeman Ferggy featured on it. Enjoy this dope freemix.
Grab this amazing tune “Birthday Mixtape 3 by DJ Gunshot mp3 download”, and kindly share this banger with other music lovers.
Download DJ Gunshot – Birthday Mixtape
2023-10-3000 min
Startup Hypeman: The GOAT to Market ShowGTM 1-10: Creating Content That Actually Works with Startup Hypeman Pitch Artist Whitney DurmickWe all know what it feels like to be on the receiving end of really good content.Whether it's a funny meme, an inspiring video, or an insightful whitepaper.Why then, are so many startups *so bad* at CREATING content for their audience?Is it bad source material, bad measurement, or just plain being bad at content?Whitney Durmick spent a half-decade running content for the Oracle startup accelerator and knows a thing or two about what clicks, connects, and converts.After several months...
2023-08-0656 min
Food Origins PodcastGolden State Hypeman and Restauranteur - Franco Finn - EPISODE 31Franco Finn is a first generation San Francisco native. Growing up, Franco attended a bi-lingual French-American school where he learned to speak fluent French and that’s where he began his passion for the arts. Franco graduated with a B.A. in Communications at Santa Clara University, studying television & film production. Franco has been working in the aviation industry for the past decade, working in a variety of capacities during his aviation career, from Brand Marketing, Partnerships, Communications, External Relations & Employee Engagement. Currently, Franco manages the Community Relations & Engagement efforts for the state of California at Alaska Airlines, while also...
2023-06-231h 01
Startup Hypeman: The GOAT to Market ShowGTM 1-6: Winning Big Money Pitch Competitions with Cyber Pop-Up Founder Dr. Christine IzuakorOne of the best feelings as a founder is being so good at pitching your company that people literally throw their money at you on the spot. That's what Christine Izuakor has experienced in her journey pitching Cyber Pop-Up in competitions across America. So much so that in a single year, she amassed over $250,000 in pitch competition winnings. As a Startup Hypeman client, we had an inside look at her journey from the start. She steps to the mic this week to give you an inside look...
2023-06-1150 min
Out of the Box PodcastPlatinum Artist Hypeman (Friday song) and influencer Danita discuss long-distance relationships.Platinum Artist Hypeman (Friday song) and influencer Danita discuss long-distance relationships.
Make sure you follow The Hypeman and Danita.
@thehypeman_
@danita_nereyda2
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2023-01-211h 02
Startup Hypeman: The GOAT to Market ShowBest of Season 17: S17E8 - Minimizing Startup Chaos with HonestGame CEO Kim MichelsonWe are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 17!Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help...
2023-01-2146 min
Startup Hypeman: The GOAT to Market ShowS18E12: Mastering Community-Led Growth with Traction & Boast Co-Founder Lloyed Lobo (Season Finale!)8-figure revenue. $123 million raise. A community of 100,000+ members.The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future?Lloyed Lobo Lobo thinks its CLG -- COMMUNITY-Led Growth. Building COMMUNITY is a low-cost, high-growth option that can become your ultimate moat. Lloyed would know — building up the Tractionconf.io community allowed his company Boast to bootstrap to that 8-figure revenue and pull in that massive raise. In the season finale episode of Startup Hypeman: The Podcast, I had the honor of...
2022-09-1750 min
Startup Hypeman: The GOAT to Market ShowS18E11: Raising Capital Through Hidden Funding Opportunities with Phunware COO Randall CrowderWhen we think of raising capital we usually default to VCs, Angels, Friends & Family, and maybe Family Offices. But there are a whole host of other funding instruments that can put you on the map, like alumni groups, sovereign wealth funds, and more. Randall Crowder raised over $100 million for Phunware, then took the company public via a SPAC and raised another $100 million. He's experienced the good, the bad, and the ugly behind every possible funding path. He steps to the mic in this week's episode to break...
2022-09-1157 min
Startup Hypeman: The GOAT to Market ShowS18E10: Reducing CAC Through A Distribution Flywheel with Asteya CEO Hadi RadwanWhen we work on investor pitch decks, one of our questions to founders is, "What's your G2M / distribution strategy?" Too often we hear, "Social media", "buying ads", or "SEO". Now, it's not that these channels don't work, it's that it usually requires a ton of upfront capital to even start to figure out what's working and what's not. Capital that you don't have yet, for CAC that won't pay you back for a long time (potentially ever). On top of that, once you do have the...
2022-08-2752 min
Startup Hypeman: The GOAT to Market ShowS18E9: A VC's Take on a Potential Recession with LOUD Capital CEO Navin GoyalYou've seen it in the news, in your Linkedin feeds, and from industry experts. Y-Combinator sent out their doomsday letter. All the classic characteristics have started to show themselves already. I'm talking of course about 'The R Word'. What does a potential recession mean for you as a founder, both in running your company and raising capital? Who better to ask than a VC. Navin Goyal is a physician turned entrepreneur turned venture capitalist. I've gotten to know him well over the years first...
2022-08-1355 min
Startup Hypeman: The GOAT to Market ShowS18E8: Building Culture Through Conscious Leadership with BallotReady COO Aviva RosmanI'm a firm believer that the majority if not all, problems that exist are ultimately a communication problem.And as your company scales, how you communicate sets the precedent for your leadership style.Aviva Rosman and her Cofounder Alex Niemczewski have scaled BallotReady to 100 employees with 300+ customers including names like Spotify, TikTok, Snapchat, and Levis.But they were on the verge of this never happening because they didn't have the right model to communicate with each other.Enter Conscious Leadership.Once they adopted this...
2022-08-0643 min
Startup Hypeman: The GOAT to Market ShowS18E7: Generating Pre-sales Before Launching with Fermat CEO Rishabh JainIf there's one emoji you never want to describe your product, it's the cricket emoji 🦗. Yet every day, hundreds of startups launch to crickets — no interest, no adoption, no future. Rishabh Jain successfully brought hundreds of creators and dozens of brands to Fermat, securing agreements to billing terms or down payments, before ever building the product. Fermat's ability to generate pre-sales not only created a quicker path to revenue but helped ensure higher product adoption and stickiness after launching. He steps to the mic in this week's episo...
2022-07-3055 min
Startup Hypeman: The GOAT to Market ShowS18E6: Driving Revenue & Awareness Through Sponsorships with FWD Collective Founder Michael DonnellyEver notice how whenever you watch a sports game on TV that the name of the arena is sponsored by a brand, there are decals and signs along the field featuring additional sponsors, the pre-game show is sponsored, the highlight reel, the halftime show, the postgame show are all sponsored, I think you get the idea...What these teams, venues, and networks all realize is that there is room for added value beyond the functional use of their 'product', and that added value is worth money.You don't have to own a football...
2022-07-2459 min
Startup Hypeman: The GOAT to Market ShowS18E5: Embracing Conflict for Growth and Scale with Investor & Author Gabe KarpImagine this: Your company accidentally prints the "C" word onto thousands of diaper packages for the largest diaper brand in the world.What do you do?Several years ago, as General Counsel of ePrize, Gabe Karp found himself in this exact situation.It taught him a valuable lesson on how to approach conflict.But not only that, as a former litigator, advisor, and active VC, Gabe has seen conflict from every angle.His new book, "Don't Get Mad At Penguins", unpacks what he's learned...
2022-07-1654 min
Startup Hypeman: The GOAT to Market ShowS18E4: How To Attract & Retain Young Talent with VC Keyona MeeksAmidst all the ways you can grow a startup, there's one truth everyone can agree on: Bad hires can tank a company.So how do you position your company as attractive to a talent pool?And not just any talent pool, but the pool that's driving the future of work — young talent?At just 25 years old, Keyona Meeks has made waves in the startup world, going from Investment Strategist at Bronze Valley VC to becoming General Partner at Black Tech Capital.She's advised dozens of companies on th...
2022-07-091h 00
Startup Hypeman: The GOAT to Market ShowS18E3: The 6 Qualities To Look For In A CTO with TechSpeak Founder Nelly Yusupova"We're looking for a CTO, so if you know anyone please let me know!"Does that sentence sound familiar?Whether it's getting the initial product built, or taking an MVP and turning it into a scalable product, "I need a CTO!" is something I hear founders say all the time.Nelly Yusupova is a seasoned CTO with 18 years of experience.As Founder of TechSpeak, she trains startups on how to effectively create and run their product development strategy.She knows exactly what to look...
2022-07-0151 min
Startup Hypeman: The GOAT to Market ShowS18E2: Building A Hot Investor Pipeline with FounderSuite CEO Nathan BeckordWhat if you could not only have a great pitch but a lineup of investors eager to get time on your calendar?? It's not only possible but there's a completely practical way to make it happen. Nathan Beckord's company, FounderSuite, brings structure, speed, and efficiency to capital raising with its funding tech stack to over 2500 startups worldwide. He's personally supported hundreds of founders through the capital raise journey and knows how to line 'em up and knock 'em down. He steps to the mic in this week's...
2022-06-251h 00
Startup Hypeman: The GOAT to Market ShowS18E1: The Most Effective Channels To Scale Your ICP with Postie CEO David FinkThe podcast is officially back for Season 18! What are we talking about in this week's episode? ICP! ICP! ICP! These 3 letters are the refrain for any startup breaking into the market — find your Ideal Customer Persona/Profile. But what happens once you do find that ICP, and how do you a) know if there are enough of them to keep pursuing, and b) if yes, keep finding more of them? David Fink has grown Postie to 5 consecutive years of profitability, with customers ranging from midsize to publicly traded, across multiple in...
2022-06-191h 00
Startup Hypeman: The GOAT to Market ShowS17E12: Establishing A Partner-Sales Ecosystem with The Peak Beyond COO Jen Dye (Season Finale!)When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members, but alongside external partners. The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales ecosystem that helps ensure the majo...
2022-04-2342 min
Startup Hypeman: The GOAT to Market ShowS17E11: Building Relationships with Hard-To-Reach People with MORE Founder Bambi WeavilTrish Stratus. Kurt Angle. Lita. Larry Zbysko. Jeff Jarrett. The Steiner Brothers. Penta El Cero Miedo. These are LEGENDARY names in pro wrestling with accomplishments like headlining stadiums around the world, performing on national television, appearing at Wrestlemania in front of 75,000 fans, and getting inducted into the WWE Hall of Fame. So what would make them even take a phone call from a startup independent wrestling league? That's what Bambi Weavil, Founder of MORE Wrestling (Masters of Ring Entertainment), has figured out in her years in the business.
2022-04-1043 min
Startup Hypeman: The GOAT to Market ShowS17E10: Landing Investors When You DON'T Have Revenue with New Age Meats COO Derin AlemliThe hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking.It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me."Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but they've raised $32 million to date across Seed, Bridge, and Series A rounds.All season we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working with New Age...
2022-03-2042 min
Startup Hypeman: The GOAT to Market ShowS17E9: Driving 85% Retention Through Unforgettable Customer Experiences with Swish House CEO Jonathon DuesThe single greatest customer experience I've ever had is at Swish House. Swish House is the first-ever Basketball Fitness Class.The first time I took a Swish House class I was so in love that immediately after leaving I called 4 friends because I HAD to tell them.Whether you sell fitness classes or software, your customer experience should be so good that people can't help but talk about it in their circles.Swish House didn't get here by accident.Every component from when you walk in the...
2022-02-271h 05
Startup Hypeman: The GOAT to Market ShowS17E8: Minimizing Startup Chaos with HonestGame CEO Kim MichelsonEveryone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds, you need discipline and structure.
2022-02-1046 min
Startup Hypeman: The GOAT to Market ShowS17E7: Going from NO Brand to KNOWN Brand with Blueboard COO Kevin YipWhen you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet. So why should anyone listen to you? That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013. But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name in their industry. This season of the...
2022-02-0656 min
Startup Hypeman: The GOAT to Market ShowS17E6: Using People Stories as a Growth Lever with Electric Sr. Comms Director JoAnn MartinPlain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to...
2022-01-2947 min
Startup Hypeman: The GOAT to Market ShowS17E5: Scaling Your Distribution Through Unowned Channels with EAFL Founder Jesse NunezThe key to growth for nearly every startup is the ability to unlock distribution at scale. But in this pursuit, most companies don't look beyond the assets and properties they already own. In this week's episode, I have a conversation with a different type of startup doing things a different way. The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own streaming network which many other...
2022-01-0746 min
Startup Hypeman: The GOAT to Market ShowS17E4: Driving Revenue Growth Through Guerilla Marketing with Engagedly CEO Sri ChellappaWhat are the low to no-cost tactics and strategies we can come up with, that drive major long-term growth and awareness? That's what Engagedly's CEO Sri Chellappa asks his marketing team on a regular basis. As a bootstrapped startup, Engagedly has figured out creative ways to build their brand without breaking the bank. And it's worked — they've made it to $5 million ARR and counting. This week on the show Sri steps to the mic to break down some of the company's most effective guerilla marketing initiatives.
2021-12-1256 min
Startup Hypeman: The GOAT to Market ShowS17E3: Raising Your First $500k with Science On Call COO Luisa CastellanosScience On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on Science's pitch in 2020 shortly...
2021-12-0547 min
Startup Hypeman: The GOAT to Market ShowS17E2: How To Win Pitch Competitions With Roomii Founder Dapo Kolawole2 times a month in the Startup Hypeman newsletter we share a list of upcoming pitch competitions taking place. Why? Because pitch competitions are a great way to fund your startup in the early days — if you can win. No one understands how to execute this better than Dapo Kolawole. He came to me a few years ago when his first startup, Citispoon, was getting off the ground. We worked on his pitch and shortly after I was receiving almost weekly updates from Dapo telling me he won an...
2021-11-281h 04
Startup Hypeman: The GOAT to Market ShowS17E1: How To Lead A Team Through A Merger With SearchSpring CEO Peter MessanaIt's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now? This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio. Kicking off our first episode is Searchspring's CEO Peter Messana. Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia. It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start remodeling.
2021-11-2142 min
Da Party CaveQ DA HYPEMAN IS RETIRED! | DA PARTY CAVE EP. 100Q DA HYPEMAN IS RETIRED! | DA PARTY CAVE EP.100
Welcome to Episode 100!!
YES! Q Da Hypeman is RETIRED Party Animals! Shout out to all the DJ’s that have been rocking with us since Day 1! Thank you to all the DJ’s that came on and blessed us with their presents. This is an Episode you don’t want to miss… It’s Da Party Cave, with your host, Q Da Hypeman!
LISTEN ON...
ITUNES: https://podcasts.apple.com/us/podcast/da-party-cave/id1465734331
SPOTIFY: https://open.spotify.com/show/3j32f5B50GAM...
2021-11-0558 min
SaaStoriesBizcast: SaaStories – In Conversation with Rajiv ‘RajNATION’ Nathan, Founder, Startup Hypeman.In Conversation with Rajiv 'RajNATION' Nathan, Founder, Startup Hypeman. He speaks to Subhanjan Sarkar in this episode on his journey so far. The post Bizcast: SaaStories – In Conversation with Rajiv ‘RajNATION’ Nathan, Founder, Startup Hypeman. appeared first on Business Podcast Network.
2021-11-0454 min
Startup Hypeman: The GOAT to Market ShowBest of Season 12: S12E8 - Winning One Side Of The Market with Avaana CEO Rohan PardasaniWe are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 12!As marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one...
2021-07-2852 min
Startup Hypeman: The GOAT to Market ShowS16E12 (Season Finale!): Building Successful Marketplaces with Alkeme Health Director of Ops Shelly PatelYou've heard it before: A Founder talks about the great idea they are building, and then when you ask them how it will work they reply with zeal, "MARKETPLACE!" Now, I'm not saying that's inherently a bad idea, but many companies are inherently misguided in their building of a marketplace. We're seeing the long-term business model viability of companies like ClassPass, DoorDash, and others get tested after years where it seemed like these companies were invincible. Shelly Patel has spent her career in strategy and operations roles building up marketplaces...
2021-07-181h 01
Startup Hypeman: The GOAT to Market ShowS16E11: Introducing New Technology To A Market with StoryFit CEO Monica LandersThere's a distinct difference between selling a product that everyone and their mother has heard of (think SEO or payroll software) versus selling a product that virtually no one has heard of. The former starts with a baseline understanding of what the product offers, how it typically behaves, what the pricing guardrails are, etc. The latter there is no baseline understanding — of anything. So what do you do? StoryFit CEO Monica Landers is working to bring Artificial Intelligence to the scrip writing process in movies and television. No...
2021-07-1141 min
Startup Hypeman: The GOAT to Market ShowS16E10: Building A Winning Proposal with Grow Up Sales President Joe MicallefMost people believe deals are won or lost at the proposal stage. But that's only true if you've done a poor job managing your sales process. In reality, deals are confirmed or revised at the proposal stage. This is something I fundamentally didn't understand when I was a rookie salesperson. Then I hired Joe Micallef, President of GrowUp Sales, as my first sales coach to teach me how it should be done. When he broke down the why, how, and what I was a...
2021-06-2059 min
Startup Hypeman: The GOAT to Market ShowS16E9: Driving Expansion Revenue From Your CS Team with Appen Global CS Director Shali ReedAfter you win a customer, do you let them run wild with your product and never speak to them again? If you actually care about your customer's success, then you not only don't let them run wild, but you also make their success a part of your overall business strategy. Part of helping ensure success is to have a CSM team that knows how to spot the right opportunities for expansion revenue, because they realize that's the best way to be in service to the customer. Appen's Global CS Director...
2021-06-1343 min
Startup Hypeman: The GOAT to Market ShowS16E8: Pitching A Market That "Doesn't Have Any Budget" with Science CEO Andy FrievogelPop quiz - if you heard that someone started a business when the pandemic hit, and the customers of said business were RESTAURANTS, would you say that business would still be around a year later? We've all heard before that you shouldn't enter certain markets because they don't have budget. Or maybe even in your own 1-on-1 selling, you've chalked up a lost deal to 'no budget'. But are we letting 'no budget' become an excuse for not trying? Science is that company from the pop quiz. Not only did they enter a market that traditionally...
2021-06-0656 min
Startup Hypeman: The GOAT to Market ShowS16E7: REJECTING a $30 Million Investment with lemlist CEO G. MobecheYes, you read that right. lemlist had a $30 million investment offer waiting to be signed, and they turned it down. There isn't much else to say other than listen in as their CEO G. Mobeche explains how it all went down, why they said no, and what advice he has for companies raising capital.Find G online:LinkedIn: https://www.linkedin.com/in/-g-/Find lemlist online:https://www.lemlist.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using...
2021-05-2352 min
Startup Hypeman: The GOAT to Market ShowS16E6: Making BRAND Your Competitive Advantage with Lessonly CMO Kyle LacyMost companies fight to win on product. The best companies win on brand. Sure, your product has to be good, but to become a truly successful company, there must be more you bring to the table than an interchangeable piece of technology. Your brand is the image you portray, the value system you project, the community you build, and more. And when you have a solid brand, you don't just get customers — you get raving fans who become your CHAMPIONS. Few companies know this be...
2021-05-1558 min
Startup Hypeman: The GOAT to Market ShowS16E5: Turning an SDR into a Successful AE with Sales Assembly President Christina BradyThe generally accepted practice in revenue department at scaling organizations is a career roadmap of SDR > Account Executive > Senior Account Executive, etc. But why then do so many SDRs fail to succeed when they become AEs? And what role do companies play in setting them up for success? Christina Brady has seen the good, the bad, and the ugly as a former Head of Sales at Groupon and Glassdoor. In her role of President at Sales Assembly, one of her focuses is making sure companies successfully execute this aspect of...
2021-05-0757 min
Startup Hypeman: The GOAT to Market ShowS16E4: Managing Turnover During A Growth Phase with Accelity CEO Jackie HermesEveryone wants to grow and scale, but not everyone is necessarily ready or prepared to do so. Growth tends to happen before you realize it, and before you've had a chance to put real processes or structure in place. It requires vision, direction, and buy-in. The collateral damage? Losing team members along the way. Jackie Hermes has grown the SaaS growth marketing agency Accelity from her taking clients as a solo consultant, to having a freelance team, all the way to a full-time team...
2021-05-0252 min
Startup Hypeman: The GOAT to Market ShowS16E3: Channel Partners as a G2M Strategy with SaaSMAX CEO Dina MoskowitzOne of the best things your company can do to grow is hedge your growth levers against one another. Otherwise known as "Don't put all your eggs in one basket". That's why you never see successful companies rely on just one marketing channel. But what about on the sales side? Sure, you can have a team of salespeople, and even divide teams by region or account type, but isn't it still ultimately a one-prong effort? Enter: Channel partners. Companies like Dell and Microsoft make...
2021-04-2557 min
Startup Hypeman: The GOAT to Market ShowS16E2: Maximizing Results with Minimal Inputs with Advisor Jim VaselopulosThere's this weird obsession with hustle culture, where you're made to feel that if you're not working 70 hour weeks, putting in time on weekends, and skipping holidays that you must be doing something wrong. But that lifestyle simply isn't sustainable and you either end up burning out or making really bad personal decisions. What if there was another way? And not just from a mindset perspective, but from an operations perspective? Jim Vaselopulos, host of The Leadership Podcast, has been in the game for a long time, building his name...
2021-04-1859 min
Startup Hypeman: The GOAT to Market ShowS16E1: Owning Product-Market Fit with Dolr CEO Naveed IqbalThe journey to product-market fit is just that — a journey. Many companies think they have it, when in fact they don't. Others struggle to really break through. Naveed Iqbal's startup Dolr helps people to get $0 student loan debt faster. They operate as both a B2C and B2B model, targeting organizations to offer Dolr as an employee benefit. With multiple target audiences they've had to make sure they have PM-fit at both the end user and the economic buyer levels. An...
2021-04-1158 min
Startup Hypeman: The GOAT to Market ShowS14E4: Building KPIs Around Your Core Values with Improve It! CEO Erin Diehl"We're really focused on revenue growth right now, so we're not as focused on core values."Believe it or not, that's actually what a lot of companies tell their employees.But what good are your core values if you only value them when it's convenient?Erin Diehl's business improv training company Improve It! is a graduate of the Goldman Sachs 10k Small Businesses program and has worked with the likes of Kellogg's, United, Pepsico, Groupon, Motorola, and more.They haven't come this far by tabling their values.
2020-08-3054 min
Startup Hypeman: The GOAT to Market ShowS14E3: Leveraging Your Network For Brand Awareness with Bilingual Bridges CEO Kelly MinksYou can run facebook ads, you can do cold call and cold email campaigns, and you can boost your SEO.But one of the most effective, and cost-efficient, ways to grow your lead flow, customer base, and overall interest in your brand is by tapping into your existing network.That's how Bilingual Bridges has expanded from the U.S. into Europe, Asia, and Central America in its first 3 years.Their CEO Kelly joins me to share that networking isn't dead, even in the midst of a pandemic....
2020-08-2347 min
Startup Hypeman: The GOAT to Market ShowS14E2: 3X'ing Lead Flow from Website Updates with Wicked Reports CEO Scott DesgrosseilliersEvery company goes through that period where they actually push people AWAY from their website, because it doesn't accurately reflect who they are and what they do.I know that was the case for Startup Hypeman's website until recently.Wicked Reports was in this boat as well, where they found that through piecemeal updates to their website over time, it produced crazy high bounce rates and confused leads.Their CEO Scott took some time and followed a systematic process he learned from the book "Obviously Awesome", and rebuilt the Wicked...
2020-08-161h 03
Startup Hypeman: The GOAT to Market ShowS14E1 - 7 Prospecting Plays To Land More Meetings with Blissful Prospecting Cofounder Jason BayWe're back with a brand new season!And kicking us off making his record-setting FOURTH appearance on the show is my close friend Jason Bay, or JBay for short.JBay has spent the last 3 years testing prospecting strategies himself, interviewing sales leaders and top SDRs at companies, and leading sales reps of all kinds through prospecting boot camps.The 3 primary channels he revolves around are Phone, Email, and Linkedin, and in our season premiere he shares 7 unique prospecting plays he's gathered from his test runs, interviews, and boot camps that...
2020-08-0958 min
Startup Hypeman: The GOAT to Market ShowBest of Season 13: S13E8: Generating Feedback Loops To Improve The Buyer Experience with ClearCover Head of Customer Advocacy Heidi CraunWe are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 13!Buyer Experience is all about making it as easy as possible for the buyer to make a purchase decision.Typically that comes with the territory of optimizing the best parts of your sales process and over-providing value.For ClearCover, a company that has raised over $100 million and has 150+ employees in just over 3 years in business, it's a different story.They identify the point of failure within their buyer journeys and...
2020-08-0343 min
Startup Hypeman: The GOAT to Market ShowBest of Season 12: S12E10: Finding The Right Customer Acquisition Strategy with Zinda CEO Deepa KarthaWe are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 12!As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy...
2020-07-1444 min
Startup Hypeman: The GOAT to Market ShowS13E12 - Using Story To Clarify Brand Perception with K+L Storytellers CEO Michele Kelly (season finale!)I didn't think it was possible, but I found someone who is as passionate about storytelling as I am.Enter: Michele Kelly, Cofounder & CEO of K+L Storytellers, a corporate storytelling agency focused on brand development and content creation.There was magic in the air in this conversation, as we got deep into storytelling philosophy, strategy, and execution. If you leave this episode not convinced that you should build (or rebuild) your company around your story, then we haven't done our job.And as a special treat, Michele answers the...
2020-06-211h 19
Startup Hypeman: The GOAT to Market ShowS13E11 - The Paradox of Selling ROI with Author & Cerebral Selling Founder David PriemerTime and time again, entrepreneurs and sales leaders convey the importance of communicating value to their teams.Typically what they mean when they say 'value' is ROI.And if they don't mean that, their team autotranslates value to mean ROI.This paradox of confusing value for ROI leaves money on the table, according to Sell The Way You Buy author David Priemer.He joins me in this week's episode to share why the confusion, why it doesn't work, and what to do instead.
2020-06-141h 02
Startup Hypeman: The GOAT to Market ShowS13E10 - Strategies To Support Racial Justice In Your Business part 2 with DEI Leader Levi BaerPart 2 of our discussion transitions into both the internal and external work and practices businesses can get started with.NOTE: If you have not yet listened to Part 1, go back and start there in order to have proper context for Part 2.Find Levi online at:IG: @mysterybaerLinkedin: https://www.linkedin.com/in/levibaer/Find Chicago United for Equity online at:https://www.chicagounitedforequity.org/Find Second Shift online at:https://www.secondshiftchicago.com/
2020-06-0745 min
Startup Hypeman: The GOAT to Market ShowS13E9 - Strategies To Support Racial Justice In Your Business part 1 with DEI Leader Levi BaerLike many, I've been deeply shaken up by the recent murders of Ahmaud Arbery, Breonna Taylor, and most recently George Floyd, as well as the ensuing protests, riots, and varying levels of responses from community, business, and governmental leaders.To help everyone better process and figure out how to move forward from here, I invited my close friend Levi Baer back onto the show for a 3rd time.Levi is Cofounder of Second Shift, a community coworking space in Chicago with inclusion a central part of its mission, as well as the Director...
2020-06-0748 min
Startup Hypeman: The GOAT to Market ShowS13E8: Generating Feedback Loops To Improve The Buyer Experience with ClearCover Head of Customer Advocacy Heidi CraunBuyer Experience is all about making it as easy as possible for the buyer to make a purchase decision.Typically that comes with the territory of optimizing the best parts of your sales process and over-providing value.For ClearCover, a company that has raised over $100 million and has 150+ employees in just over 3 years in business, it's a different story.They identify the point of failure within their buyer journeys and build entire feedback loops around them.Heidi Craun is at the helm of these processes and she...
2020-05-2443 min
Startup Hypeman: The GOAT to Market ShowS13E7 - Growing Sales Using Channel Resellers with PeopleVine VP Mobolaji Akintunde3 words: Fill. The. Gap.Traditionally you think of massive companies like AT&T or ADT Security having resellers.But what about for a company on the come-up?At only 5 years young, less than 10 employees, and 200+ customers (including United Airlines and Chic-Fil-A), PeopleVine stumbled into a situation where a customer opportunity led to a partnership, and that partnership evolved into a full-on channel reseller relationship.In this week's episode I welcome their VP of Marketing, Sales, & Success and my friend Mobolaji (Mo) Akintunde to give the lowdown on...
2020-05-1743 min
Startup Hypeman: The GOAT to Market ShowS13E6 - Using Proof-of-Value to Unlock New Verticals with Menerva CTO Geetha RamaswamyThere are free trials.There are proofs of concept.And then there are Proofs of Value.Proof-of-Value is a newer term emerging as a method of customer acquisition that requires the company selling to do more upfront work without payment.That might seem like a losing scenario, but if executed correctly it can lead to much bigger long-term contracts.Not only is it a great way to acquire customers, it's also a great way to unlock entirely new verticals.In this...
2020-05-1047 min
Startup Hypeman: The GOAT to Market Show#HYPEsession with Kate PorfilioArguably, the best story your company can tell is the story of customer success.But the key is that it's a STORY.We're back with a brand new #HYPEsession -- this time with The Case Study Copywriter, Kate Porfilio.Kate writes case studies that turn your clients’ successes into irresistible stories that sell.She has distilled 17 years as a marketer, copywriter, and designer to create her Case Study Method that has one end goal in mind for you… more sales.She shares:Why case...
2020-04-3008 min
Startup Hypeman: The GOAT to Market ShowS13E5 - Not All Sales Cycles Are Created Equal with Autoklose CEO Shawn FinderQuestion:Would you rather sell to a company with one decision-maker, no procurement process, and zero outside influencers to the decision, or a company with multiple stakeholders and influencers to the decision, and potentially procurement gets involved?The common logic answer is to pick the first company.But should you?Sales Engagement Software Autoklose originally sold to independent business owners and small businesses.It was customer hell.They transitioned to 200-person companies and found the sales cycle to be the same...
2020-04-1937 min
Startup Hypeman: The GOAT to Market ShowS13E4: How To Sell During A Downturn with Author and Speaker Todd CaponiIt's quarantine season.There's widespread fear, the market is tanking, people are tightening up their wallets, and tons of uncertainty in the air.If you're like me, then your sales have been affected in some way.So what do you do about it?Do you cower in fear?No -- you dive in headfirst and figure it out.Todd Caponi is the author of the best-selling book The Transparency Sale, and Managing Director at VentureScale by Sales Assembly....
2020-04-121h 19
Startup Hypeman: The GOAT to Market ShowS13E3: Balancing Your Message With Your Mission with momHIVE CEO Alyssa CairnsYou're out to change the world.Disrupt society.Flip an industry upside down.Shatter a stereotype or create a new norm.You're MISSION-driven. But what does that really look like on a day-to-day basis?And how do you build long-term support for your mission while still gaining customers today, without scaring them away?Alyssa Cairns Cofounded momHIVE, Western Michigan's first all-female coworking space with onsite childcare.In only 8 months of operation momHIVE's members have experienced as much as 4...
2020-04-0545 min
Startup Hypeman: The GOAT to Market ShowS13E2: Creating A Retention-Focused Culture with Penji CMO Johnathan GrzybowskiMost often when we think of customers we think about acquiring them.The less sexy part to think about is what happens after you acquire them -- retention.Retention is arguably just as, if not more important, and one ticket to reduce churn dramatically is to build an internal culture around retention.In 4 years, Penji has bootstrapped their way to the Inc. 5000 with over 1,000 customers (including Lyft, Tide, and Reebok) across every continent (except of course Antarctica).A large part of their success has been their retention-driven...
2020-03-2747 min
Startup Hypeman: The GOAT to Market ShowS13E1: Make Your Customers Your Marketers with Bonjoro CEO Matt BarnettI often say the holy grail to achieve with either your product or your marketing is that it creates such a good experience that the person CANNOT SLEEP until they tell someone else about it.Well, one of the ultimate versions of that is when 'cannot sleep' means your own customers actually go out and market on your behalf.Sydney-based Bonjoro has 24,000 users with 9% MoM growth and $1 million raised, largely because they've figured out a strategy to turn their customers into their marketers.Their CEO Matt Barnett joins me for...
2020-03-1553 min
Startup Hypeman: The GOAT to Market ShowS12E8 - Winning One Side Of The Market with Avaana CEO Rohan PardasaniAs marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one side of the market. It's a great conversation exploring how and why they underpromise, how their mission dictates who they...
2019-12-2252 min
Startup Hypeman: The GOAT to Market ShowS12E7 - Bottom-Up Customer Acquisition with FanFood CEO Carson GoodaleTake a look at your potential customers. Now look again. Are you really looking at the total available market, or have you fixated on one subset that has the biggest names but is the hardest to reach? Sometimes your best customers are the ones you're not paying attention to. This week on the show I welcome Startup Hypeman client, and my friend, FanFood CEO Carson Goodale. FanFood combines concession food with sports games. Immediately you might think NBA, MLB, etc. And that's exactly what FanFood did at first. But they say that meant multiple decision-makers, extremely long sales cycles...
2019-12-1543 min
Startup Hypeman: The GOAT to Market ShowBest Of Season 10: S10E9 - Monica Kang: How Do You Build A Culture Of Innovation?Enjoy one of our favorites from Season 10!Okay, you founded a company. Are you an innovator? Is your company innovative? Many of us think because we're in the 'startup ecosystem' we're practicing innovation by default. Monica Kang has a different viewpoint. She's the Founder of Innovators Box, an innovation consultancy, and author of the book "Rethink Creativity". As a first-generation American, she's been practicing innovation before she even realized it, having to learn two cultures at the same time. She's worked at the U.S. Department of State, and even the NSA as a --wait for...
2019-09-0954 min
Startup Hypeman: The GOAT to Market ShowBest Of Season 10: S10E3 How To Build Relationships With CustomersEnjoy one of our favorites from Season 10!Brian Letzter is a former U.S. Army Cavalry Scout, and the current Cofounder of HowDoWe, a fundraising platform for public schools, churches, and community action groups (sort of a local community-focused Kickstarter). I first met Brian in 2017 when he was enrolled in the Bunker Labs' Launch Lab program where I mentor. From his time in the Army, he learned the power of trust and cameraderie. These are qualities he's emphasizing now with HowDoWe. In today's episode Brian and I hash out these and other principles in building trust...
2019-09-0253 min
Startup Hypeman: The GOAT to Market ShowBest Of Season 10: S10E4 - Jason Bay: How Do You Find New Customers?Enjoy one of our favorites from Season 10!Any business owner will tell you the most important thing is customers. Last week's episode covered building relationships with them, and this week's episode we dive into finding them in the first place. My guest is Jason Bay, who joins the show for a record third time. Jason and I met in 2015 for, of all things, a podcast recording (his first appearance on this show). We've since become good friends. In late 2017, Jason Cofounded Blissful Prospecting, an innovative and unconventional lead generation service, with his wife Sara. Jason and...
2019-08-191h 01
Impact MichiganRajiv Nathan, Startup HypemanRajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping increase the success rate of startups by building messages that stand out to their audience and stand apart from their competitors. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast.
Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life.
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Links:
Startup Hypeman: https://www.startuphypeman.com/
2019-04-3030 min
Startup Hypeman: The GOAT to Market ShowS11E1 - Ajay Goel: How Do You Scale With Minimal Customer Service?We're back and officially kicking off as the renamed Startup Hypeman: The Podcast! To start the new season we welcome Ajay Goel to the microphone. Ajay is Founder of GMass and Wordzen, both gmail plugins that boost your productivity. As a bootstrapped venture, GMass has amassed 350,000 users and 10,000 daily active users in only 3 years. My conversation with Ajay is unique in that most conventional wisdom says "focus on the customer -- take care of the customer -- service the customer."Ajay's taken the exact opposite approach. He's built a product his customers love (I'm one of...
2019-03-1839 min
AerotheDJ's PodcastSynergii Promo Mix by AerotheDJ & HypeMan CruiseSynergii Promo Mix by AerotheDJ & HypeMan Cruise by AerotheDJ
2019-02-111h 01
Startup Hypeman: The GOAT to Market ShowDISCOVER YOUR INNER AWESOME IS DEAD.The Discover Your Inner Awesome Podcast is dead.Sort of.Introducing Startup Hypeman: The Podcast. Listen to this short episode where I give a eulogy for Discover Your Inner Awesome, share why I killed it, and what you can expect from its reboot as Startup Hypeman: The Podcast Hosted on Acast. See acast.com/privacy for more information.
2019-01-1014 min
Startup Hypeman: The GOAT to Market ShowS10E10 - Allison Lee: How Do You Build Large-Scale Partnerships?I've long held the belief that one of the best ways to gain access to potential customers is to find and leverage access points--hubs that give you access to many customers at one time. Some people call this channel marketing, I call these hubs "Superconnectors", but whatever you call it the point is these are partnerships. Allison Lee is CEO and Cofounder of Hemster. Before founding Hemster she was the Director of Monetization at IoT startup Peel, where she grew company revenue from $20K to $10M in less than 18 months. Hemster began when Allison saw a unique and efficient...
2018-10-1559 min
Startup Hypeman: The GOAT to Market ShowS10E9 - Monica Kang: How Do You Build A Culture Of Innovation?Okay, you founded a company. Are you an innovator? Is your company innovative? Many of us think because we're in the 'startup ecosystem' we're practicing innovation by default. Monica Kang has a different viewpoint. She's the Founder of Innovators Box, an innovation consultancy, and author of the book "Rethink Creativity". As a first-generation American, she's been practicing innovation before she even realized it, having to learn two cultures at the same time. She's worked at the U.S. Department of State, and even the NSA as a --wait for it -- Nuclear Nonproliferation Strategist. In our conversation we dive...
2018-10-0854 min
Startup Hypeman: The GOAT to Market ShowS10E8 - Alida Miranda-Wolff: How Do You Grow From 1 --> X?There's getting off the ground to try to just get to 1, but we all know that 1 is not enough. A true startup looks at growing from 1 to 100, to 1000, to 1 million, all the way to X. That's what we call scale. But how come when we look at scale, we only ever focus on product, sales, and the market? Alida Miranda-Wolff is on a mission to change the conversation around growth and scale. Her company, Ethos, helps growth-stage startups achieve scale through its PEOPLE. How do you scale as leaders, as teams, and culturally how do you use that to...
2018-10-0150 min
Startup Hypeman: The GOAT to Market ShowS10E7 - Gregory Heilers: How Do You Delegate Responsibility?On day 1 all the responsibility falls on you and your cofounder's shoulders. But as you grow, you can't manage everything yourselves. One of the hardest things to do is embrace the idea of "letting go" and entrusting others with responsibilities. Gregory Heilers is Cofounder of content marketing agency Jolly Content. In less than 2 years Jolly Content has scaled to six figure revenue with zero outside investment capital. This growth has forced him to embrace delegation. He joins the show today to talk all about his experience with growth and letting go of doing everything himself.Get...
2018-09-2449 min
Startup Hypeman: The GOAT to Market ShowS10E6 - Sarah Doherty: How Do You Convince Others Of Your Vision?As an entrepreneur, you're on a mission to share your vision for the way the world should work. Whether that's to investors, customers, or other stakeholders. Sharing your vision, and convincing others of it, is not an easy task, especially if it's a radical shift from existing norms and behaviors. Sarah Doherty is Cofounder and CTO of TeleHealth Robotics. Her company's vision is to change the field of medicine through the adoption of robotics-led patient care. Most people hear this and either get scared, offended, or say, "you're crazy". In our conversation today, Sarah sheds light on how her...
2018-09-1751 min
Startup Hypeman: The GOAT to Market ShowS10E5 - Matt Wilson: How Do You Turn Customers Into Community Members?Want to make the Inc. 5000 list? Be more community-minded. Matt Wilson Cofounded Under30Experiences on the basic premise that young adults should get out and see more of the world. In 5 years, U30X has grown to a multi-million dollar organization, most recently making the Inc. 5000, and being awarded the #1 Fastest Growing Travel Company, with 70% of customers making repeat purchases! I've personally traveled on 3 different U30X trips, and as I've sat back and observed their growth, I am constantly amazed at how well they have built a COMMUNITY around travel. Matt joins today from his home in Costa...
2018-09-101h 15
Startup Hypeman: The GOAT to Market ShowS10E4 - Jason Bay: How Do You Find New Customers?Any business owner will tell you the most important thing is customers. Last week's episode covered building relationships with them, and this week's episode we dive into finding them in the first place. My guest is Jason Bay, who joins the show for a record third time. Jason and I met in 2015 for, of all things, a podcast recording (his first appearance on this show). We've since become good friends. In late 2017, Jason Cofounded Blissful Prospecting, an innovative and unconventional lead generation service, with his wife Sara. Jason and I dig into very specific tactics and strategies to get...
2018-08-271h 01
Startup Hypeman: The GOAT to Market ShowS10E3 - Brian Letzter: How Do You Build Relationships With Customers?Brian Letzter is a former U.S. Army Cavalry Scout, and the current Cofounder of HowDoWe, a fundraising platform for public schools, churches, and community action groups (sort of a local community-focused Kickstarter). I first met Brian in 2017 when he was enrolled in the Bunker Labs' Launch Lab program where I mentor. From his time in the Army, he learned the power of trust and cameraderie. These are qualities he's emphasizing now with HowDoWe. In today's episode Brian and I hash out these and other principles in building trust with customers.Get episode updates, full show...
2018-08-2053 min
Startup Hypeman: The GOAT to Market ShowS10E2 - Disruption Joe: Is Blockchain The New Internet?What the heck is blockchain anyway? And how does it impact technology and business? Disruption Joe is the Founder of Chicago Blockchain Project, and a nationally-recognized voice in the blockchain ecosystem. In this episode, he sits down and takes me through a Blockchain 101. If you ever have a confused look on your face when someone talks about blockchain, bitcoin, and cryptocurrency, this is a must-listen for you.Chicago Blockchain Project is hosting the Voice Of Blockchain conference in Chicago on Aug 24 and 25, 2018, where I'll be speaking. Learn more and get tickets at chicagoblockchainproject.com/voice-of-blockchain.
2018-08-131h 02
Startup Hypeman: The GOAT to Market ShowS10E1 - Lucas Guariglia: How Do You Survive A Pivot?Lucas Guariglia is a former touring musician turned entrepreneur--now Cofounder and President of Rowboat Creative, a promotional marketing company. In both the music and business worlds, his life has been filled with pivots. big and small. Today he joins me on the show to share his experience in not only making pivots, but surviving them and moving forward.Get episode updates, full show notes, and strategies to build your startup's hype by joining the Hypeman tribe at www.startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
2018-08-1355 min