Shows
Resolutions: A Podcast About Dispute Resolution and PreventionUsing LinkedIn to Help Your ADR Practice Catch Fire!In this episode of Resolutions, American Arbitration Association Commercial Vice President, Aaron Gothelf interviews social media strategist, Stefanie Marrone on how ADR Professionals can use LinkedIn to increase their web presence and market their practices.
Topics include: what should be in your LinkedIn profile? When and what to post? Who you should connect to? Social media etiquette, and a host of other subjects.
Whether you’re a seasoned LinkedIn professional or just starting out with LinkedIn, there is something for everyone in this episode.
Follow Stefanie on LinkedIn!
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2025-01-1659 min
Branding Room Only with Paula T. EdgarRefresh Your Personal Brand and Stand Out in the New Year with Stefanie MarroneA new year is the perfect time to revisit your goals and refresh the vision that defines your personal brand. And who better to guide us through that process than my friend (and returning guest), Stefanie Marrone? Stefanie is the powerhouse behind the Social Media Butterfly blog, where she tackles the latest issues affecting lawyers and legal marketers. She’s a LinkedIn pro and an early adopter of the platform, but her expertise extends far beyond—covering social media strategies, branding, and marketing at large.In this episode of Branding Room Only, Stefanie and I dive into acti...
2025-01-0755 min
ILTA Voices#0035: (CCT) Cultivating Connections and Crafting Your Professional BrandIn this podcast panel interview, the speakers will provide an understanding of the power of networking, share how to leverage online and offline networks, discus how to craft your own personal brand, discuss online presence/social media and more.
Moderator:
@Tiffany McLean - Training Manager, Warner Norcross + Judd LLP
Speakers:
@Stefanie Marrone - Client Development Director at Goodwin and Founder of Stefanie Marrone Consulting/The Social Media Butterfly
Recorded 08-02-2024
2024-08-0226 min
The Make Money Mediating Podcast with Susan GuthrieBlogging for the Win: How to Make Your Articles Effective for Getting Clients on Make Money Mediating with Susan Guthrie #505Effective Content Creation and Making It Work For You in Getting You Work!
In this episode of 'The Make Money Mediating Podcast', host Susan Guthrie dives into the realm of content creation. She shares how dispute resolution professionals can create effective blog and article content that truly stands out and ensures a good return on the effort invested. Susan emphasizes the role of understanding the target audience, crafting engaging and informative content, and enhancing content reach through consistent writing. She also discusses the concept of creating content that is helpful to the audience and resonates with them...
2024-02-0129 minILTA VoicesUnlocking the Power of LinkedIn for Legal ProfessionalsFor many, the past few years since the pandemic brought lots of continual change in the legal marketplace. In order to stay relevant with like-minded individuals and keep up with emerging trends in industry, many paid more attention and time to social media to stay connected.
One social media platform which has remained very popular within Legal and other key industries is LinkedIn. LinkedIn is a very effective professional development tool if utilized correctly and one that can help people achieve and/or grow their leadership skills.
In this session, we will obtain important tips an...
2023-10-0519 min
Get Clear with Crystal WareSlay the Workday: Dial in your style & Why What We Wear Matters with Melanie LippmanSlay the Workday: Dial in your style and Why What We Wear Matters with Melanie Lippman. Want more free guidance just like this?? Get actionable advice on how to raise your salary, build wealth, create freedom and live a bad a$$ life by joining us here: https://mailchi.mp/7e52aa2dca4b/crystal-ware-landing-page Are you ready to embark on a fashionable journey to confidence and success? Get set for a captivating conversation with the terrific Melanie Lippman, a seasoned stylist, image consultant, and color consultant who has revolutionized how hundreds of women pe...
2023-09-2642 minGet Clear with Crystal WareBranding, Marketing & Marriage: insights from a successful 30 something with Stefanie MarroneBranding, Marketing & Marriage: Insights from a successful 30-something with Stefanie Marrone Want more free guidance just like this?? Get actionable advice on how to raise your salary, build wealth, create freedom and live a bad a$$ life by joining us here: https://mailchi.mp/7e52aa2dca4b/crystal-ware-landing-page Ladies, are you ready to feel empowered? Joining Crystal this week is marketing and social media guru Stefanie Marrone, who uncovers the secrets to women's success, love, and self-discovery – revealing how authenticity and sisterhood can light the path to unstoppable greatness. Stefanie...
2023-09-1942 min
Off the Clock (Legal Value Network)Marketing Strategies for Law Firms (Keith Maziarek (Katten), Justin Ergler (GSK) & Stefanie Marrone)In this episode, LVN Board Members Keith Maziarek and Justin Ergler are in conversation with Stefanie Marrone, who serves as a fractional and outsourced marketing director for law firms and professional services companies. The trio discuss the importance of a client-centered approach to differentiate law firms in a crowded market. Stefanie also explains the need for law firms to understand their clients' businesses and put the client first in communication and service delivery. She also recommends seeking client feedback, creating resources to help clients, anticipating and emphasizes the importance of fostering relationships with clients and referral sources. She also cautions...
2023-07-281h 10
Movers, Shakers & RainmakersEpisode 45: Strategic Marketing in Law with Legal Marketing Expert Stefanie Marrone In our latest episode of Movers, Shakers & Rainmakers, we're thrilled to host Stefanie Marrone, a remarkable leader at the intersection of marketing and business development for legal professionals. Marrone discusses how she found her way into consulting, as she sheds light on the common marketing missteps law firms make while offering valuable advice on what firms can do to elevate their profiles and differentiate their brands in a competitive landscape. She shares transformative client success stories, showcasing the power of strategic marketing, and provides a thoughtful exploration of the evolving identity of law firms as they adapt to better serve t...
2023-06-2132 minMovers, Shakers & RainmakersEpisode 45: Strategic Marketing in Law with Legal Marketing Expert Stefanie Marrone In our latest episode of Movers, Shakers & Rainmakers, we're thrilled to host Stefanie Marrone, a remarkable leader at the intersection of marketing and business development for legal professionals. Marrone discusses how she found her way into consulting, as she sheds light on the common marketing missteps law firms make while offering valuable advice on what firms can do to elevate their profiles and differentiate their brands in a competitive landscape. She shares transformative client success stories, showcasing the power of strategic marketing, and provides a thoughtful exploration of the evolving identity of law firms as they adapt to better serve t...
2023-06-2132 min
Branding Room Only with Paula T. EdgarBranding Room Only Interview With Stefanie Marrone: Loving LinkedInStefanie Marrone is a legal marketer who has served law firms of all sizes and various B2C and B2B companies. With nearly 20 years of experience in legal marketing, she has worked for renowned firms such as Sullivan & Cromwell and Morrison & Foerster. Stefanie not only runs a successful blog, The Social Media Butterfly, where she discusses current issues affecting lawyers and legal marketers, but she is also a frequent conference and webinar speaker on social media and marketing-related topics. In this episode… LinkedIn is far more than a necessary evil. Many professionals wi...
2023-04-1834 min
The Geek In ReviewSuccessful Brand Awareness for Legal Professionals - Tips from Stefanie Marrone (TGIR Ep. 188)"Whether you like it or not, everybody's searching for us online. And everybody is looking at your LinkedIn profile, whether you're on LinkedIn every day, or once a year, so you might as well make it work for you." - Stefanie Marrone
Stefanie Marrone is an Outsource Marketer who advises legal professionals on improving their social media presence. Even legal professionals in large law firms can benefit from a strong social media presence because clients and potential clients relate to the individual more than they do the firm. Marrone's experience in firms like Proskauer and MoFo helped s...
2023-02-0147 min
Life & Law: Anti-Hustle Lawyer Podcast for Success On Your TermsLinkedIn Lawyer Marketing With Stefanie MarroneYou're probably on LinkedIn. Perhaps you use it to connect with peers, clients and colleagues. And for occasional firm marketing posts.
But are you maximizing it to your best advantage?
If you're like most lawyers, the answer is "no".
Join me and guest expert Stefanie Marrone for an enlightening conversation around how to utilize LinkedIn for relationship building, revenue generation and branding.
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ACCESS THE IMPROVE CLIENT DEVELOPMENT ROI WORKSHOP
https://www.coursecorrectioncoaching.com/improve-client-development-roi/
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2023-01-3150 min
The Mostly Legal PodcastThe Butterfly Effect: Building Your Brand Through the Power of Social MediaCan you believe this is the season finale for the Mostly Legal podcast season 3? We wanted to end this season the way it started...with a bang! This week we hosted Stefanie Marrone, a LinkedIn expert. Not only is she the queen of social media marketing, but she also runs her own blog, has impressive CMO experience, and is a public speaker. What is the butterfly effect exactly? One inconsequential thing could have a far-reaching impact on your life, your work, etc. Learn how Stefanie journeyed from an in-house marketer to a powerhouse entrepreneur by b...
2022-12-0548 min
The Lawyer's EdgeStefanie Marrone | How Small and Mid-Sized Law Firms Can Elevate Their Visibility and BrandStefanie Marrone is the Fractional Marketing Director of Social Media and Marketing and Business Development Strategist at The Social Media Butterfly. In these roles, she helps law firms, individual lawyers, accounting and recruiting firms, and other business professionals build their brands and generate revenue. As an outsourced Chief Marketing Officer and Social Media Consultant, Stefanie helps small and mid-sized law firms find their unique voices and tell their story. Her expertise derives from previous work at some of the most prominent law firms in the world, where she developed and executed internal and external communication strategies, including media r...
2022-07-2752 min
Legal News ReachEP 5: Social Media, Content Management & Networking with Stefanie MarroneThe pandemic forced the legal industry to rely on social media. So, where do you start? Rachel and Jessica discuss the best practices with Stefanie Marrone, Founder and CEO of Stefanie Marrone Consulting/The Social Media Butterfly. Be sure to also check out her "Women Who Wow" series.
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Interested in publishing or advertising with us? Contact...
2021-11-1731 min
Spill The InkHow to improve your law firm’s LinkedIn with Stefanie Marrone of Stefanie Marrone ConsultingStefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings almost 20 years of legal marketing experience to the table, working for notable firms such as Sullivan & Cromwell and Morrison & Foerster over the years. Before she switched over to full-time consulting, her last position was the Director of Business Development and Marketing at Tarter Krinsky & Drogin LLP. Stefanie has also spent much of her career as a prolific writer, getting her start as an Assistant Articles Editor at Redbook Magazine. She continues to write for her...
2021-09-1343 min
The Rainmaking PodcastTRP 55: Trends in Social Media with Stefanie MarroneIn this episode of The Rainmaking Podcast, host Scott Love speaks with Stephanie Marrone, legal marketing consultant and creator of the Social Media Butterfly blog, about the evolving role of social media in professional services marketing. Stephanie emphasizes that social platforms—especially LinkedIn—have become essential tools for networking, branding, and client development, particularly in a post-COVID world where digital visibility is paramount. She encourages professionals to embrace a consistent, value-driven content strategy, combining personal storytelling with industry expertise to build authentic engagement.Stephanie highlights the importance of avoiding “me-centric” posts and instead focusing on content that is educa...
2021-06-2427 min
inSecuritiesBusiness Development for Lawyers & Law Firms: A Conversation About Marketing, Selling, and Social Media in Today’s Legal EnvironmentLegal business development and marketing experts Deborah Farone and Stefanie Marrone talk with Chris and Kurt about the strategies and tactics they leverage to help law firms, individual attorneys and practitioners build thriving practices. From increasing revenues, to expanding networks, to improving the quality of client relationships, Deborah and Stefanie offer advice and experience on the simple things that can make a big difference in business development outcomes.
Please note: CLE and CPE credit are not offered for listening to this podcast, and the views and opinions expressed within represent those of the speakers and not necessarily th...
2020-05-211h 03
Freeman Means Business' Wonder Women in Business PodcastWonder Woman in Business, Stefanie MarroneStefanie Marrone helps law firms, individual lawyers, accounting firms, recruiting firms, business professionals, and other professional service companies of all sizes with brand building and revenue-generating strategies and tactics in marketing, business development, and communications.
Stefanie has served as an outsourced chief marketing officer., providing customized virtual and in-person social media and business development training for companies of all sizes. Her areas of focus include personal coaching, business development training, social media strategy and training, content marketing strategy, LinkedIn company page management and development of posts and accompanying imagery, social media and business development training for marketing...
2020-05-0321 min
Market Leaders PodcastMarket Leaders Podcast Episode 52: "Managing Communications During the Coronavirus Crisis" with Stefanie Marrone“This is going to get worse before it gets better.”
With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Join David Ackert as he interviews Stefanie Marrone, communications and business development consultant, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • How firms should be communicating with their clients to reassure them • How firms can implement crisis management teams and best practices to ensure continuous service • How to reassure employees and ensure that the COVID-19 disruption to business is minimized
2020-03-0512 min
Market Leaders PodcastMarket Leaders Podcast Episode 26: "Helping Lawyers Build a Successful Pipeline" with Stefanie MarroneJoin David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP.
Tune in to hear them discuss: – How Stefanie used her experience from big law to build a strong marketing and BD program at her mid-size firm – Her simple, manageable pipeline-based business development approach at Tarter, Krinsky and Drogin – Practical approaches for conducting a meaningful coaching session with limited bandwidth
2018-04-2316 min
Legal Marketing 2.0 PodcastEp. 20: Small Firm vs. Big Law Marketing with Stefanie MarroneSmall law firms face a different set of challenges than big law. However, they are able to take more risks on creative marketing strategies. In small firms, staffing and budget resources are limited, but this can lead to opportunities to utilize outside business partners in areas like writing, design, or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing tactics. Owned Media vs. Earned Media Earned: When another party produces content about your firm. Owned: What your firm publishes themselves which can include client alerts, social...
2017-09-2629 min
Legal Marketing 2.0 PodcastEp. 20: Small Firm vs. Big Law Marketing with Stefanie MarroneSmall law firms face a different set of challenges than big law. However, they are able to take more risks on creative marketing strategies. In small firms, staffing and budget resources are limited, but this can lead to opportunities to utilize outside business partners in areas like writing, design, or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing tactics.
Owned Media vs. Earned Media
Earned: When another party produces content about your firm.
Owned: What your firm publishes themselves which can include client alerts, social...
2017-09-2629 min