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Showing episodes and shows of
Steph Caswell
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Creating Happy Writers
Edit Your Life: Making Space for Creativity - with Elisabeth McKetta
Have you ever felt like your life is too cluttered to make space for your writing? Do you wonder if there's a simpler way to live that would free up your creative energy? Well, this month’s guest and I talk about all of this - and so much more! Elisabeth McKetta is a storyteller and the author of thirteen books across genres, including "Edit Your Life" (2023). Her work includes numerous published poems, and she delivered the TEDx Boise talk, "Edit Your Life Like a Poem." Elisabeth holds degrees in literature from Harvard (B.A.), Ge...
2025-05-05
1h 08
Creating Happy Writers
Mapping Your Reader's Journey
Writing a book without really knowing your reader’s journey is a bit of an insult to them - and can be THE thing that means they finish your book and love it… or they don’t. When you’re writing, sometimes you’re so wrapped up in what YOU want to write about that you almost forget the reader exists. Now I’m pretty confident you’re not like that. But it’s easy to slip into writing a book without considering exactly how you'll take the reader on a journey of transformation and change. You’re br...
2025-04-28
18 min
Creating Happy Writers
Mind the (Authority) Gap: Why Women's Expertise Belongs in Books
Ever felt like you've hit a ceiling in your business? Like you know you're an expert, but somehow you're not reaching the right people or making the impact you know you're capable of? In this episode, I share a recent conversation with one of my brilliant authors that sparked a major realisation about why we write books and what's really holding women back from claiming their expertise. I explore: Why wanting "more" in your business isn't selfish - it's about creating more space, clarity, visibility, and weight behind your expertise The frustrating reality of...
2025-04-21
35 min
Creating Happy Writers
Book Marketing: The Ultimate Guide - with Melanie Herschorn
Is your book working as hard for your business as it should be? In this episode, I talk with book marketing strategist Melanie Herschorn about turning your expertise into a powerful authority-building tool. Melanie wants to help you step into your spotlight as an authority. A publisher and book marketing strategist for attorneys, wealth consultants, and business owners worldwide, she's on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, clothing designer, and entrepreneur...
2025-04-14
56 min
Creating Happy Writers
Why Is Writing a Book So Hard?
Ever found yourself slumped over your laptop, cursing the day you ever thought writing a book was a good idea? You're not alone. Writing a book is one of the most challenging things you'll ever do - and there's a reason why most people who start one never finish. But why exactly is it so damn hard? In this episode, I dive into the emotional rollercoaster of book writing and why we find ourselves wanting to throw our laptops out the window on a regular basis. I explore: The emotional side of w...
2025-04-07
31 min
Creating Happy Writers
Once Upon a Time: How to Use Storytelling in Non-Fiction
Did you know we're 22 times more likely to remember stories than facts alone? No wonder my sister's dog, Goldie, has become the unexpected star of my book, Dare to Write! Our brains are wired for stories - it helps them make sense of the world around them - so let’s use them to our advantage as non-fiction authors! This week on the Creating Happy Writers podcast, I'm diving into the world of storytelling because let's face it, nobody wants to write a book that ends up being used as a doorstop. And wi...
2025-03-31
38 min
Creating Happy Writers
What Makes a Stand-Out Nonfiction Book?
Half of UK adults no longer read for pleasure. In today's world of 90-second TikToks and instant AI answers, can nonfiction books still grab readers? In this episode, I reveal the nine critical elements that separate those forgettable, yawn-inducing business books from those that fly off shelves and change lives. Listen to find out: How to create "switch-flicking" content rather than just stuff that "turns up the dial" (like Atomic Habits and The 5 Second Rule) Why your personal story creates the trust and connection readers crave The power of simple, practical frameworks readers can im...
2025-03-24
31 min
Creating Happy Writers
Penguins, Peaches and Market Research - with Katie Tucker
Ever wondered how to truly understand what your customers want? Is market research something only big companies with massive budgets can afford to do well? I don’t know about you but it always feels like a minefield to me! Luckily for us, this month’s brilliant Behind the Book episode with Katie Tucker is here to answer all our questions - and more! Katie is the award-winning author of "Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want." As well as a successful author, she is a customer research exper...
2025-03-17
57 min
Creating Happy Writers
BTS of Book 8: First Draft Fun and Games
Ever wondered what the real, unfiltered journey of writing a book looks like—even for an experienced author? In this episode, I pull back the curtain on my recent six-month first draft process, revealing the ups, downs, and unexpected lessons learned while rediscovering my love for writing. Discover why I made the difficult decision to pivot from my cozy crime novel to non-fiction after nine months of creative burnout Find out how this impatient Annie learned to embrace a slower, six-month writing process Get a behind-the-scenes look at my exact editing process—from first draft to editor-ready manuscript Learn...
2025-03-10
25 min
Creating Happy Writers
How to Find the Book Hiding in Your Content Archives
That blank page staring back at you isn't just intimidating – it's entirely unnecessary. In this episode, I reveal why your content archives are the overlooked treasure trove that will transform your book-writing process. After eight books and countless first drafts, I've learned that starting from scratch is often the least efficient path to authorship. Especially when the brilliant content you need might already be sitting in your Google Drive, gathering digital dust. What you'll discover: Why we've been conditioned to believe writing a book means starting with nothing (and why that's absolute rubbish) Where to...
2025-03-03
22 min
Creating Happy Writers
Why Writing a Book is Your Smartest Business Decision
I get a bit spicy in this episode (in the best possible way) about why writing a book isn't just another business task to tick off - it's your ticket to the stages and spaces that have been missing female voices for far too long. Key takeaways from this episode: Why conference organisers are desperately seeking women who can back up their brilliance with a book Why your "I'm not ready yet" story is probably keeping company with "I'll start on Monday" and other lies we tell ourselves How your book becomes your most elegant business...
2025-02-24
39 min
Creating Happy Writers
Why Self-Help Books Don't Help - with Georgia Holleran
Ever wondered why self-help books haven't quite delivered the transformation they promised? Or why, despite consuming endless personal development content, you still find yourself searching for answers? This month’s guest is here to help. Georgia Holleran enjoys exploring what life is all about and helping others do the same. With a background in the arts, education and research, she has spent over thirty years exploring the effectiveness of various self-development approaches. Georgia's conclusions of what actually works were published in her book The Last Self-Help Book You'll Ever Need. Since its publication, Georgia spends her...
2025-02-17
53 min
Creating Happy Writers
S3: Ep 83 Getting Over the Mid-Book Slump
The mid-book slump is real, and in this episode, I'm sharing my unfiltered truth about getting through it - both as a book coach and as someone currently slogging through those final 10,000 words myself. Key takeaways from this episode: The truth about why your "perfect" writing routine is actually holding you back (and the ridiculously simple fix you're probably resisting) Why editing while writing is like checking your stats every 5 minutes during a launch - you'll drive yourself crazy and kill your momentum The genius pancake theory that will make you feel 100% better about your crappy...
2025-02-10
30 min
Creating Happy Writers
S3: Ep 82 Book Review - The Let Them Theory
Ever wondered how some authors manage to create such a powerful movement that readers literally tattoo their words on their bodies? In this episode, I'm diving into Mel Robbins' latest book, The Let Them Theory – and sharing why it's not just another self-help book but a practical tool taking the world by storm. Listen to discover: My journey with Mel's work - from discovering The 5 Second Rule to being featured in her interview and receiving a personally signed book How Mel tests her theories through real-world application before turning them into books - a bril...
2025-02-03
31 min
Creating Happy Writers
S3: Ep 81 Who are you to write a book?
Self-doubt and imposter syndrome can stop even the most experienced professionals in their tracks when writing a book. In another mindset-focused episode, we tackle the age-old question, "Who the hell are you to write a book?" and explore why these limiting beliefs hold us back from sharing our expertise with the world. During the episode, you’ll discover: Why we struggle with self-doubt when writing - from the daunting nature of putting all our expertise in one place to pre-existing baggage around our writing abilities How self-doubt manifests in our writing journey - through procrastination, keeping ou...
2025-01-27
34 min
Creating Happy Writers
S3: Ep 80 Raising Resilient Families - with Dr Beth Mosley MBE
As a parent, are you looking for accessible, practical advice on supporting your child's mental health? This month's guest has just what you need. Dr Beth Mosley, NHS Clinical Psychologist and author of 'Happy Families', joins me for an insightful conversation about supporting children's mental health in today's digital world. Drawing from over 20 years of NHS experience, Beth shares her expertise on navigating technology, building resilience, and maintaining open communication with our kids. During our fantastic conversation, we talk about: How the pandemic transformed parenting and our relationship with technology - and what this...
2025-01-20
1h 06
Creating Happy Writers
S3: Ep 79: Write The Damn Book Already: Your Success Plan for 2025
What would you do if you were writing your first business book in 2025? In this episode, I share the seven key strategies I wish I'd known when writing my first book and how you can use them to finally get your expertise onto the page. Listen to discover: Why waiting to feel "ready" is holding you back from becoming an author (and what to do instead) The power of writing for one specific person who needs your help right now How treating your book as a strategic business move transforms your writing journey Why scheduling non-negotiable...
2025-01-13
30 min
Creating Happy Writers
S3: Ep 76: Trusting Your Creative Voice - with Amber Byers
Have you ever had that gut feeling that it's time to make a change but struggled to trust your intuition? Or wondered what it would take to pursue that creative dream you've had since childhood? You’ll definitely want to listen to this episode with my guest, Amber Byers. Amber is the head judge of the Tadpole Press 100-Word Writing Contest, an international writing contest celebrating creativity and community. She blogs regularly at Living a Life Imagined, which is dedicated to positivity and authenticity. Amber’s published works include The Magic Door O...
2024-12-09
48 min
Creating Happy Writers
S3 Ep75: Your Personality on Paper: Unlocking Your Writing Voice
Understanding our writer’s voice can feel tricky. After all, we want to sound as though we know what we’re talking about, but with that comes the risk of sounding a little dull or dry. After all, when reading your favourite books, one thing that keeps you turning the pages is the author’s voice, right? So, when writing your book, you’ll want to be sure you’re sharing your unique writing voice, too. But how do you do it? How can you sound like…well…yourself? Throughout this special, RE-RELEASED episode, I’ll share seven simple...
2024-12-02
12 min
Creating Happy Writers
S3 Ep74: Creating a Writing Space You Love
Creating the perfect writing space is often seen as a major barrier to writing success. In this episode, I challenge the myth of the perfect writing environment and explore how any space can become your creative sanctuary. Listen to this episode to discover: Why waiting for the perfect space will hold you back from achieving your writing goals How consistent writing spaces train your brain for better productivity How setting boundaries during writing time protects your creative space The importance of making your space inviting (without falling into the perfectionism trap) How creating a dedicated writing s...
2024-11-25
23 min
Creating Happy Writers
S3 Ep73: Navigating Writing Through Perimenopause and Menopause
For female entrepreneurs and experts writing their books, there's one challenge that rarely gets discussed: how hormonal changes can impact everything from our writing routine to our confidence in sharing our expertise. So, in today’s episode, I’m sharing my experience, as well as ideas, to help you keep writing through it all. You’ll discover: The unexpected ways hormones can impact our writing process - from brain fog and fatigue to confidence shifts Why rest isn't just 'nice to have' but essential for your creativity Practical strategies for adapting your writing practice during...
2024-11-18
39 min
Creating Happy Writers
S3 Ep72: Let Your Story Roar - with Hilary Salzman
How often do you use storytelling in your business? Perhaps often. But how often do you share your story, and how does it make you feel when you do? For many small business owners, it makes us feel vulnerable, and we lose confidence in using our voices in the way that feels right for us. Luckily, this month’s guest author is here to help us. Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently. Her...
2024-11-11
1h 05
Creating Happy Writers
S3 Ep71: Creative Courage: Why Sharing Your Writing Feels Scary (And Why You Should Do It Anyway)
You know that moment when someone asks to read your writing and suddenly you have a hundred reasons why it's "not quite ready"? Your throat gets a little tight, and you sheepishly shut your laptop before anything can be read. Yup, we’ve all been there. But here's the thing - that uncomfortable feeling isn't just normal, it's necessary. And today, in this special re-released episode, I’ll show you why embracing it might be the best thing you ever do for your writing, including: Why we really feel vulnerable as wri...
2024-11-04
08 min
Creating Happy Writers
S3 Ep70: 10 Principles That Changed My Writing Life (And Could Change Yours!)
Every writer needs a compass to guide their journey. In this episode, we explore the power of personal writing principles and how they can transform your writing practice from scattered to structured, from overwhelming to achievable. After a decade of writing and publishing, I'm sharing the ten principles that have shaped my writing journey - not as a rigid rulebook but as inspiration for developing your own unique approach to writing. In this episode, you'll discover: Why consistency matters more than inspiration (and why 30 minutes a day is enough!) The importance of reading widely...
2024-10-28
18 min
Creating Happy Writers
S3 Ep69: Book Review: The Paleo Life by Clare Foges
Discover the ancient wisdom that could transform your modern life! In this episode, we dive into "The Paleo Life: Stone Age Wisdom for Modern Times" by Clare Foges, a book that bridges the gap between our Stone Age ancestors and our screen-filled present. Ever feel overwhelmed by the constant barrage of information and stimuli in today's world? You're not alone. Clare Foges explores how we can learn from our hunter-gatherer past to live more balanced, satisfying lives in the 21st century. In this first-ever book review episode, you'll discover: Why I picked up "The Paleo...
2024-10-21
16 min
Creating Happy Writers
S3 Ep68: The Self-Aware Writer - with Dr Nia Thomas
If you’ve ever wondered how to transform academic research into a compelling business book or been interested in how to navigate the challenging world of book distribution as a self-published author, this guest episode is for you! Dr Nia Thomas is the Director of Thoughts and Ideas at Knowing Self, Knowing Others, and an academically awarded thought leader in self-aware leadership. She practises self-aware leadership every day in her role as a Director at a Children’s Charity. She is also a frequent blog writer and a passionate podcast host of The Knowing Self Knowing Othe...
2024-10-14
46 min
Creating Happy Writers
S3 Ep67: When It Comes to Writing... It's You vs. You!
Ever feel like you're your own worst enemy when it comes to writing? You're not alone. In this episode, we dive into the internal struggle many writers face and explore how to turn that inner critic into your biggest cheerleader. We all have negative thoughts that can prevent us from making progress on our books. But what if we could transform that inner dialogue and become our own writing ally? In this episode, you’ll discover: Why we often find ourselves battling our inner critic and how this impacts our writing progress. How to re...
2024-10-07
19 min
Creating Happy Writers
S3 Ep66: Embracing the Shitty First Draft: My Journey So Far…
If you've ever struggled with writer's block or felt overwhelmed by the prospect of writing a book, this episode is for you. It’s a candid exploration of my own writing journey, where I discuss the challenges and triumphs of returning to writing after a period of burnout. You'll discover: Why taking a compassionate approach to your writing process can lead to better results and increased creativity. The importance of setting realistic deadlines and being flexible when life throws curveballs your way. Strategies for falling back in love with writing, especially if you've been focusing on oth...
2024-09-30
16 min
Creating Happy Writers
S3 Ep65: Can you write a book in 30 minutes a day?
If you’ve ever thought about writing a book, you’ve probably wondered how the heck you can fit it into your busy life. With a business to run, family commitments to stick to and, quite frankly, a bloomin’ life to lead, it can feel impossible. But in this episode, we explore how dedicating just 30 minutes a day to writing can help you achieve your author ambitions, even with a busy schedule. You’ll discover: How consistent, 30-minute writing sessions can lead to significant progress over time, helping you maintain momentum without overwhelming your schedule...
2024-09-23
14 min
Creating Happy Writers
S3 Ep64: Self-Publish Like a Pro - with Becky Warrak
Ever wondered how to navigate the complex world of self-publishing? Curious about the insider secrets of Amazon categories and the true value of editing? This is the episode for you! Becky Warrak is an author and the owner of Raven Crest Books, a publishing services company for business owners and entrepreneurs looking to build their businesses with a book. She guides them through the publishing process, helps them understand their book's goals and teaches them how to get their book into the hands of their ideal audience. Her book ‘Self-Publish Your Book Like a Pro...
2024-09-16
54 min
Creating Happy Writers
S3 Ep63: When is the right time to write a business book?
You’re thinking of writing a business-boosting book in your niche, but is now the right time? It’s a question I’m repeatedly asked, so I’m here in this first episode of Season 3 to give you three simple ways to discover if you should start now or wait. You’ll learn: Three crucial questions to determine if you're ready to write your business book An underlying mindset shift that transforms your book from 'nice-to-have' to 'must-write.' One business stage when writing a book might not serve you best! And LOTS more! I...
2024-09-09
14 min
Creating Happy Writers
S2 Ep62: Your Best 90 Days Ever - Marketing Insights with Hannah Isted
If you took small yet consistent action with your marketing over the next 3 months, could they turn out to be the best 90 days ever in your business? If today’s guest has anything to say about it, then definitely! Hannah Isted is the founder of HI Communications, supporting small business owners with their digital marketing. She’s the creator of The Best 90 Days Ever, a marketing membership that shares a quick, daily prompt that shows businesses how to promote their work simply, easily, and fun. She has worked with hundreds of small busin...
2024-07-08
59 min
Creating Happy Writers
S2 Ep61: First Draft Fun and Games
Book eight is on the way! Over the summer break, I’ll be heading into the fun and games of my first draft, and I thought you’d find it interesting - and helpful - to hear how I’ll be preparing, as well as the process I’ll be going through to get it over the finish line. During the episode, you'll discover: My 3 step process that I use every time I sit down to write the first draft of a new book How I fit writing in around family, running a business and enjoying the sunsh...
2024-07-01
18 min
Creating Happy Writers
S2 Ep60: Atomicon 2024: My top takeaways
Every year in Newcastle, there’s an annual sales and marketing event for small businesses called Atomicon - and this year, I went along to listen to some great speakers and learn more about building a successful business. Rather brilliantly, I found that while much of the advice given was great for small business success, a lot of it was also applicable to writing success. In this week’s episode, you'll discover: My top takeaways from each speaker I listened to - both for your business and the book you’re writing. Why knocking down bi...
2024-06-24
31 min
Creating Happy Writers
S2 Ep59: Who are you writing for and why?
Getting super clear on who we’re writing for and why is really important before you write a single word of your book. Once you know, you’ll feel far more inspired to write and also a heck of a lot more confident. But more than that, your book will work hard for you and attract the right people to your world. In this week’s episode, you'll discover: Why it’s important to consider your target audience, personal motivation, and how the book fits into your business strategy. Some advice from a bestselling non-ficti...
2024-06-17
22 min
Creating Happy Writers
S2 Ep58: Finding Joy in Your Writing Practice - with Natalya Androsova, PhD
Do you look forward to each and every writing session? Do you sometimes struggle to find the joy - especially when you’re knee-deep in the first draft? If so, on this week’s podcast, I’ve got a wonderful conversation for you to listen to. Natalya Androsova is an award-winning writing and dissertation coach with over two decades of teaching and coaching experience. She has coached professional writers and university writers of all skill levels–students, staff, and faculty. Her passion is helping writers become more courageous, authentic, and kind to themselves. Through individua...
2024-06-10
58 min
Creating Happy Writers
S2 Ep57: Mastering Chapter Structure: A Guide for Non-Fiction Authors
Chapter structure - sounds like a yawnfest, right? But before you assume this is one for the insomniacs out there, let me just say it’s something most authors struggle with when attempting to write their first non-fiction/business book in their niche. Why? Because it’s something we assume will be simple, but when we come to do it, it actually feels rather confusing! Fear not, though. Structure is my bag. My bread and butter. My thing. So in this episode, I’m giving you a simple framework for structuring your chapters that will ma...
2024-06-03
14 min
MarketingKind podcast
Steph Caswell on how to write brilliant business books
In this episode Steph Caswell, writing coach and author of Dare to Write, shares her advice on how to turn our ideas into great business books. We are also hugely lucky to have a community filled with authors and in the group discussion we hear from Rory Sutherland, Dr Chris Arnold and Paul Skinner about their own writing and publishing experiences. Steph's top three tips and some of her reading recommendations include: 1) Read! Read within your genre and outside of it. Read and explore what...
2024-05-31
48 min
Mothers of Enterprise
85। Bring Your Book Idea To Life With Steph Caswell
If 'write a book' has been on your goals list for a little too long, then lovely lady, this episode is going to serve you SO much. I invited author, writing coach and developmental editor Steph Caswell to join me for this value packed conversation covering all things writing your book. From where and how to start, creating a consistent writing rhythm (spoiler: you can write a book in just a few minutes a day!), all the to creating your book launch and ensuring you're set up for regular sales long into the future. We also chat about the...
2024-05-28
37 min
Creating Happy Writers
S2 Ep56: The Author Label: When to Own It and Why
Something I’m asked in almost every interview I do or when I’m working with authors is: When is the right time to call yourself an author? It’s a tricky one because a lot of it comes down to our own confidence levels - and that sneaky imposter syndrome we can all feel from time to time. But I believe we all need to take ownership of our narratives. So, I’ve dedicated this podcast episode to unpicking why we can feel hesitant to use the ‘author’ label and how we can step into authorship with confidence a...
2024-05-27
17 min
Creating Happy Writers
S2 Ep55: Sell More Books! Maintaining Sales Momentum Beyond Your Launch
Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life. It’s something I see time and time again from authors I work with - but it’s also something I’ve struggled with myself. In this episode, I share some of my best strategies for long-term sales success — from people I’ve worked with (hello, Sunday Times bestseller) and also from authors I follow. During it, you'll d...
2024-05-20
28 min
Creating Happy Writers
S2 Ep54: Crafting Books That Make a Difference - with Dr Emma Hepburn
What’s it like to be published by a ‘big 5’ publisher? How can you find time to write when you have a job, a young family…and a global pandemic to contend with? These are just a few of the questions I ask this month’s guest - Dr Emma Hepburn - aka @thepsychologymum. Emma is a clinical psychologist with expertise in neuropsychology who has over 20 years of experience working with and treating mental health difficulties and working with brain conditions in both the NHS and private sector. She is the author of four books, including “A Toolkit for...
2024-05-13
50 min
Creating Happy Writers
S2 Ep53: AI-Powered Authors: Tools to Enhance Non-Fiction Writing
Are you a non-fiction writer looking to leverage the power of AI to enhance your writing process? From research to editing, AI-powered tools can help you streamline your workflow and create better content faster. In this episode, I share my top picks for AI tools to assist you at every stage of the writing journey. During it, you'll discover: How AI can help you find relevant information quickly during the research phase, saving you countless hours of trawling through articles and publications. AI tools for brainstorming and outlining so you can easily generate new...
2024-05-06
23 min
Creating Happy Writers
S2 Ep52: Self-Editing: A Guide to Polishing Your Manuscript
Once you’ve finished your first draft, you might be wondering what on earth to do next! Do you send it straight to your editor? How can you refine it down to a draft you can be proud of? In this episode, I share my step-by-step guide to self-editing your manuscript before you send it to a professional. During it, you’ll discover: Why it’s important to self-edit your work and how to get your manuscript into the best shape possible before sending it to an expert. The five stages to self-editing and how...
2024-04-29
22 min
Creating Happy Writers
S2 Ep51: Author Mindset: No Nonsense Advice for Writers
If there’s one thing that matters above all others when it comes to writing, it’s mindset. You could be the greatest writer ever, but if you can’t get past your blocks and put the right head on your shoulders, it means diddly squat. So, I’ve dedicated this episode to helping you shift your thinking and develop an approach that will move you forward. During it, you’ll discover: How to embrace the ‘shitty first draft’ so you can stop overthinking and start writing! What to do when imposter syndrome and the inner c...
2024-04-22
23 min
Creating Happy Writers
S2 Ep50: Using Atomic Habits for Writing
Today is a milestone episode, and to celebrate, I thought we’d talk about something I think has the most profound impact on writers I work with - good writing habits! After all, they make the difference between ‘thinking’ about writing a book and actually writing one. But what do good writing habits actually look like? Well, that’s where Atomic Habits comes in - a book that’s proved to be a game-changer for writers seeking to build and maintain the habits necessary to bring their own projects to life During it, you’ll discover: Wh...
2024-04-15
29 min
Creating Happy Writers
S2 Ep49: Social Media Success for Authors - with Nicola Washington
Does social media overwhelm you? Are you struggling to attract new readers on your platforms? Well, have I got the guest for you! Nicola Washington is a social media strategist who specialises in teaching writers how to use Instagram to build their readership. After 12 years as a secondary school teacher, Nicola retrained as a social media manager and spent seven years working with small businesses and brands. At the start of 2023, she pivoted to supporting writers with their online profiles, bringing her work life more in line with her passions. Listen to discover:
2024-04-08
55 min
Creating Happy Writers
S2 Ep48: 7 Ways to Boost Your Writing Confidence
It’s all too easy to lose confidence when writing - after all, we’re putting our work out into the world for people to read, and that can test anyone’s courage! But a lack of confidence becomes a problem when it stops you from writing or publishing your work - which leads to frustration and disappointment for you, the aspiring author. Well, that’s where this episode swoops in to help! During it, you’ll discover: The seven most common reasons writers lose confidence and why - perhaps you’ll recognise you...
2024-04-01
34 min
Creating Happy Writers
S2 Ep47: Looking After Your Creative Energy
Creative energy can make or break your book-writing process - when it’s lacking, things become frustrating. You lose enthusiasm for your project. It can also lead to burnout. So what can we do as writers to look after our energy? How can we avoid losing motivation to write and cope when our enthusiasm levels dip? This episode is here to help you. You’ll discover: My own struggles with maintaining creative energy these past few months - and how it’s impacted my writing journey and processes. How reflecting on ‘memento mori’ - the inevita...
2024-03-25
27 min
Creating Happy Writers
S2 Ep46: 3 Foundational Pillars of Writing Successful Non-Fiction
What makes a non-fiction book successful? What are the essential elements you need to consider before you write a single word? Well, for me, there are three and I’ll be sharing them in this week’s episode. You’ll discover: The three pillars that make for a strong foundation when writing non-fiction - and why you need all of them in place to hold your book together. One of the common mistakes aspiring/first-time authors make when deciding on their book’s concept and theme. Why psychology plays an important part in fully understanding who your idea...
2024-03-18
21 min
Creating Happy Writers
S2 Ep45: Publishing Multiple Books - with Shelley Wilson
Have you ever wondered what it takes to publish multiple books? Perhaps your first one has given you a taste of how exciting the writing journey can be. On this week's podcast, I talk to multi-published author Shelley Wilson. She's a self-confessed word nerd with a passion for storytelling, a love of exclamation marks, and a mission to inspire and entertain. She’s an English multi-genre author of YA fiction and motivational self-help titles. During our brilliant conversation, we chat about: The incredible success of her debut nonfiction book, ‘How I Changed My Life in a...
2024-03-11
43 min
Creating Happy Writers
S2 Ep44: Overcome Procrastination and Write Your Book
Let’s get honest for a minute - who else sabotages their author goals by endlessly putting their writing off? 🙋♀️I see you - and I feel you! So the question is, how about we take back control and stop putting off what we really want to do? It’s time for some procrastination solutions with a little tough love in the mix! In this episode, you’ll discover: The incredibly bonkers ways I’ve avoided writing, not to mention how I even procrastinated during early labour. But if I can change my friend, so can y...
2024-03-04
25 min
Creating Happy Writers
S2 Ep43: How to Write a Brilliant Book Proposal
Before you write a single word of that book you’ve been dreaming about, you need a strong proposal in order to get the green light from a publisher. So, what do you need to include, and how can you showcase your expertise in a way that will get the attention of the right people when it comes to publishing your book? This episode is your beginner’s guide to writing and understanding what a book proposal actually is. Listen to discover: Why a book proposal is essential if you want to be tr...
2024-02-26
20 min
Creating Happy Writers
S2 Ep42: A Deep Dive into the Self-Publishing Process
With more authors embracing independence, having a practical guide on successfully self-publishing is vital to avoid the overwhelm and frustration that many new writers can feel. So, if you’ve been struggling with what the process actually is, as well as what you need to do and when, this episode is for you. Listen to learn more about: Evaluating major platform options - weighing benefits of Kindle Unlimited exclusivity vs expanded distribution through aggregators like Draft2Digital. Revenue models - including how standard royalty rates work across ebook/print/audio formats and various sales chan...
2024-02-19
25 min
Creating Happy Writers
S2 Ep41: Building a Successful Author Brand - with Isabelle Knight
Often, for authors, promoting and marketing a book can often feel more intimidating than the writing process itself. However, making meaningful connections with your readers is key in today’s publishing landscape. In this episode of the Creating Happy Writers podcast, I chat with expert publicist Isabelle Knight about methods you can use for strategically sharing your stories and voice with wider audiences - in the hope of demystifying the process and taking the overwhelm away. Listen to discover: The importance of your brand/author story when it comes to promoting your book and bri...
2024-02-12
40 min
Creating Happy Writers
S2 Ep40: The Future is Female: Own Your Niche and Write Your Book
The stats speak for themselves. When it comes to published non-fiction, female writers are still at a disadvantage. Only 35% of non-fiction prizes are awarded to female writers. Just 26.5% of non-fiction book reviews go to women. Advances tend to be lower, and we’re often left off end-of-year ‘bestseller lists’. Research shows that we’re often told to ‘leave the big subjects to the men’, too! However, the tide is slowly turning. Deep in the bowels of the publishing world, change is afoot. Women are no longer accepting this as the way things are. Bold new thought leaders are...
2024-02-05
30 min
Creating Happy Writers
S2 Ep39: How to Make Time to Write Your Business Book in 2024
You want to write a book to grow your business, but when the heck do you find the time to actually write it? It’s a struggle, right? Not only are you running a business, but you’ve got that other little thing called ‘life’ that also eats up your time - be it kids, hobbies or caring for elderly relatives. You don’t want to lose sight of your business goals either. It’s a juggle, that’s for sure. So, how do you fit writing in? Well, that’s where this episode comes in, swooping...
2024-01-29
20 min
Creating Happy Writers
S2 Ep38: My Writing Process: A Sneak Peek Behind the Scenes
Have you ever wanted a sneak peek into how a published author's writing process actually works? Or what key phases they go through, and the order in which it all needs to happen? Well, step on in because today I’m giving you an exclusive look at my proven step-by-step process for writing and publishing my non-fiction books. Here's what you'll discover: The 10 essential stages I use to take a book from initial concept all the way through to finished manuscript - distilled from a decade of experience. At what point in the process I t...
2024-01-22
23 min
Creating Happy Writers
S2 Ep36: 10 Lessons I've Learned From 10 Years of Writing
At the start of the new year, I wanted to give you some lessons I’ve learned that will help you as you move forward with your writing in 2024. Ten years in the writing chair has taught me a lot, and in this episode, you’ll discover: The one piece of advice that has enabled me to write seven books in eight years - and it’s a method I still use to this day! Why I believe writing doesn’t have to take up all of your time and energy on any given day - and how...
2024-01-08
24 min
The Art of Value Whispering Podcast
#184 How to Finally Write Your Book! - Steph Caswell
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Steph Caswell, a writing coach, author, and the host of the Creating Happy Writers Podcast. Today, Steph is fully immersed in the world of writing, crafting stories that resonate with educators and aspiring authors. But her path wasn't always clear-cut. She started as...
2023-12-21
39 min
Creating Happy Writers
S2 Ep35: My Writing Year in Review 2023
It's the end of 2023, and for the first time ever, I'm giving you an honest overview of my writing year - what's gone well, what hasn't quite gone to plan and what I hope to achieve in 2024. It's full of reflection and lessons learned, as well as stories about my writing process, events I've been to and the books you can hope to see from me in 2024. I really hope you enjoy this episode and it gives you the inspiration to keep on writing next year and, as always, enjoy it along the way! ...
2023-12-18
27 min
Creating Happy Writers
S2 Ep34: Understanding the Role of an Editor - with Jessica Brown
Have you ever wondered what an editor actually does? Do you worry about sending your book for editorial review? Are you unsure as to which editor to work with? All perfectly normal things to ask about the editorial process. That’s why I’m delighted to welcome this week’s guest to the podcast - my editor, Jessica Brown. Jessica is an experienced non-fiction editor - having worked on over 100 titles across a range of genres. From first-hand experience, I can tell you that she’s brilliant at what she does! During our wonderful conversation, we chat abou...
2023-12-11
49 min
Creating Happy Writers
S2 Ep33: Irresistible Introductions: Hooking Your Reader From Page One
Writing the introduction to your business or non-fiction book is one of the hardest parts of the writing process. How do you do it? What should you include? When is the best time to write it? When working with authors, it’s often the introduction that we work on the most because it’s so important to get it right! In this episode, I share some advice to help YOU with yours so you can avoid being overwhelmed and confused and get crystal clear on the most important aspects of writing one. During it, you’ll...
2023-12-04
14 min
Creating Happy Writers
S2 Ep32: Market Research for Non-Fiction Books
Often, when we hear the phrase ‘market research,’ it sounds as appealing as a trip to the supermarket to do the weekly food shop. You know you have to do it, but it’s not the most exciting way to spend a Tuesday. However, when it comes to writing a successful non-fiction book in your niche, it’s crucial. After all, you want to write a book your readers will love, right? So, how can you complete your market research without it becoming a yawnfest? You’ll get all the advice you need in this week’s episode....
2023-11-27
12 min
Creating Happy Writers
S2 Ep31: Bringing Book Ideas to Life with Vicki Weinberg
Do you struggle to sit down and write consistently? Are you forever trying to make the words flow perfectly on the very first attempt? If that’s you, you’ll love this week’s episode with my brilliant guest, Vicki Weinberg. Vicki offers product creation support and specialises in selling on Amazon. She is also the host of a weekly podcast for product-based entrepreneurs - Bring Your Product Idea to Life. Her book ‘Bring Your Product Idea to Life: Your Step-by-Step Guide to Creating a Product to Sell’ was published in June 2023 and takes you on a journey f...
2023-11-20
28 min
Creating Happy Writers
S2 Ep30: How to Receive Feedback on Your Writing
As an author, getting feedback on your writing is arguably one of the hardest things to do. What happens if it’s awful? How can you get the most out of your editorial experience? What if you disagree with your editor or beta reader? Oh, it’s a tricky one, that's for sure. But I’ve got some advice up my sleeve to help you accept feedback with ease and actually use it to your advantage. During the episode, you’ll learn: Why mindset matters most - and how to prepare for a feedback session...
2023-11-13
15 min
Creating Happy Writers
S2 Ep29: Email Marketing for Authors - Making It Work For You
Email marketing is one of - if not the - most important parts of your writer brand. To effectively sell books over the long term, you can’t just rely on social media. Building a list of fans and readers away from these popular platforms is necessary if you want long-term success. But what should your author newsletter cover? What should it be about? How often should you send emails to your list? You’re about to find out in this episode. As you listen, you’ll learn: Why you must build your li...
2023-11-06
17 min
Creating Happy Writers
S2 Ep28: Using AI to Write Your Non-Fiction Book
AI has been a hot topic in recent months for all of us - whether in the business world or in the writing world. We can’t avoid it, and, in my opinion, neither should we. But the question remains: how can we use it to write our books, and, most importantly, how can we use it responsibly and ethically to feel good about the process? In this episode, you’ll learn: About the surge in AI technology and what it means for authors - including the most recent advice/rules to come from Amazon. How you...
2023-10-30
20 min
Creating Happy Writers
S2 Ep27: Your Writing Potential with Anna Zannides
I'm thrilled to welcome Anna Zannides onto the podcast for my very first author interview - and what a conversation we had! Anna is a published author, a UK-listed Mindfulness Teacher, and an accredited Life Coach with a background in education. She specialises in working with young people and individuals facing the challenges of cancer, loss and bereavement. Her book ‘How Did I Get Here?’ was published in August 2023 and delves into the story of her courageous journey to reclaim her identity, while also serving as a beacon of hope and inspiration for those facing their own...
2023-10-23
38 min
The Fast Messy Action Business Podcast with Camille Plews
How Writing a Book Will Increase Visibility & Help Your Business Grow with Steph Caswell, Creating Happy Writers
Welcome! Today's episode is a chat with the incredible 6 time published author and book coach; Steph Caswell. Steph Caswell is an author, writing coach and developmental editor. She supports female entrepreneurs to write unforgettable books that enhance their profiles, showcase their expertise, and elevate their businesses to the next level. She has written six books, the latest of which was a finalist in the 2023 Business Book Awards, and is the host of the Creating Happy Writers podcast. Listen to her incredible journey in this episode and... Please check out Steph on her Instagram page. This l...
2023-10-21
22 min
Creating Happy Writers
S2 Ep26: Using Your Personal Story to Write a Great Business Book
Knowing how much of your personal story to use in your business book or self-help book is a tricky one. You’re not writing a memoir, after all. But if you don’t include it, your book can lose that connection to the reader. So what’s the answer? Luckily for you, this week’s episode is going to cover all that and more. You’ll learn: How to get the right balance between telling your story to motivate and inspire people… and just oversharing stuff that isn’t relevant. Why using your story can make...
2023-10-16
16 min
From Inside the Hive
Steph Caswell... Conversations From Inside the Hive
Steph Caswell is an author, writing coach and developmental editor. She supports female entrepreneurs to write unforgettable books that enhance their profiles, showcase their expertise, and elevate their businesses to the next level. She has written six books, the latest of which was a finalist in the 2023 Business Book Awards, and is the host of the Creating Happy Writers podcast. She is also, like me, a self-confessed stationery lover! Here we explore the brave choice that led Steph to a career in writing and supporting other budding writers, how the shitty first draft is...
2023-10-13
54 min
Creating Happy Writers
S2 Ep25: Using Social Media to Sell More Books
Social media is an overwhelming beast at times. Which platforms should you be on if you want to sell your books? Are there any you shouldn’t be on? How can you create a community of avid readers? So many questions that it’s no wonder authors struggle to know where even to begin. But don’t worry; I’ve got you covered with this episode devoted to all things social media. We’ll dive deep into: What I’ve learned from being part of a social media campaign for a Sunday Times Bestseller...
2023-10-09
19 min
Creating Happy Writers
S2 Ep24: Overcoming Writer's Block
Ah, writer’s block. Seen as a curse or a disease on many unsuspecting writers, it’s actually, more often than not, procrastination in disguise - and that’s something we’ve all experienced in one way or another. But I’m here to tell you it doesn’t have to be this way, and in this episode, you’ll discover five ways to beat the block, take action and get some consistency back into your writing life. We’ll dive deep into: Truly understanding why we feel blocked with our writing - because if we understand we...
2023-10-02
17 min
Creating Happy Writers
S2 Ep23: How to Write and Embrace Your Shitty First Draft
Writing the first draft of your business book is often an overwhelming thought. How should you do it? What if it sucks? How can you keep going when it all feels rather shitty? Yes, yes. All of those feelings - and more. Well, this episode is here to stop all that and to give you the confidence you need to tackle your first draft like a pro. In it, you’ll discover: What famous authors have done to get past their first draft woes - including Terry Pratchett, Anne Lamott and Greg McKe...
2023-09-25
18 min
Creating Happy Writers
S2 Ep22: Is Your Business Book Idea a Good One?
One of the questions I’m asked the most about writing is whether the idea someone has for a business book is a good one. It’s natural to worry about whether the hard work you’re putting into your writing will pay off in the long run. So, I’ve put together some advice for you so you can be sure your book has the best chance of success. And while there’s no guarantee of sales or people’s glowing opinions, you can put yourself in a good position for both of these things. In this epis...
2023-09-18
14 min
Creating Happy Writers
S2 Ep21: Setting Writing Goals: Is it Time for a Different Approach?
Welcome back to Season 2 of the podcast, and we’re kicking off with a bang! Often, September feels a bit like January for business owners and writers alike - we’ve hopefully had a bit of a break over the summer, and we’re now ready and raring to go. It’s natural to set some goals - including ones for your writing. But what if you took a slightly different approach to this process? In this season opener, you’ll find out more about: Why changing my approach to goal-setting led me to have t...
2023-09-11
13 min
Creating Happy Writers
S1 Ep20: Q+A Special - Your Writing and Publishing Questions Answered!
It’s the end of Season 1 of the Creating Happy Writers podcast, and I asked listeners to write in with some of their questions about writing and publishing their non-fiction books. And you guys didn’t disappoint! In this season finale, you’ll find out more about: The secrets to successful book launches - using my experience of working on the campaign for a Sunday Times’ Bestseller… What hybrid publishing can offer - and what it actually means! How to decide the price of your book when you’re ready to hit publish - something that...
2023-07-17
26 min
Creating Happy Writers
S1 Ep19: From Chaos to Clarity: Crafting an Outline for Your Non-Fiction Book
Outlining really is the best way to plan and structure your book - it stops you from facing the blank page each time you write, and it also means you get your message across in the right way for your reader. For me, it’s an essential step of the writing process and one that all non-fiction writers should take to get the best possible book written. But how do you create an outline? Don’t worry; you’ll discover the whole process in this episode. You’ll learn: The essential stages of outlini...
2023-07-10
15 min
Creating Happy Writers
S1 Ep18: The Science of Storytelling in Non-Fiction: Build Connection and Inspire Your Readers
Think storytelling has no place in non-fiction - think again! In this episode, I’m diving into the science of storytelling and why I believe it’s an essential part of any business or self-help book. You’ll learn: Why stories are hard-wired into the human brain and how you can use this to your advantage when inspiring and motivating your readers. The science behind storytelling and its effects on four key hormones in the body - yes, really. You want people to feel a certain way; it’s about tapping into the right hormone a...
2023-07-03
12 min
Creating Happy Writers
S1 Ep17: The Procrastinator's Toolkit: Stop Stalling and Finish Your Book!
In this episode, we’re delving into the frustrating world of procrastination. Something we all struggle with from time to time - and not just with our writing! It can take many disguises. From convincing yourself today is the day you must sort your Tupperware to find the matching lids to reorganising your clothes into seasonal sets, you’ve done them all to avoid sitting down to write. Perhaps it’s getting a little ridiculous, and you’d like some advice on what to do when procrastination strikes. You’re in the right place! In...
2023-06-26
19 min
Creating Happy Writers
S1 Ep16: Empathy in Ink: Understanding Your Reader's Journey When Writing Non-Fiction
Writing a book without really knowing your reader’s journey is a bit of an insult to them - and can be THE thing that means they finish your book and love it… or they don’t. When you’re writing, sometimes you’re so wrapped up in what YOU want to write about you almost forget the reader exists. Now I’m pretty confident you’re not like that. But it’s easy to slip into writing a book without considering exactly how you're going to take the reader on a journey of transformation and change. You’re br...
2023-06-19
17 min
Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts
Publish Your Amazon Bestseller Book In Just Three Easy Steps w/ Book Coach, Steph Caswell [Ep 99]
Are you a business owner who dreams of taking all the knowledge and experience you have and turning it into an Amazon bestseller? Writing a book is no small feat—but if this has been playing in your mind for a while now, it’s definitely worth exploring. Just like a podcast, a book is a powerful marketing tool for skyrocketing your visibility and credibility in your niche.In this episode, I’m joined by author and writing coach Steph Caswell to discuss the three essential steps you need to help you write your first Amazon bestseller. She al...
2023-06-12
39 min
Creating Happy Writers
S1 Ep15: Embracing the Journey: Growth Mindset Principles for Writers
How would you describe your writing mindset? Are you someone who believes that your ability to write is fixed? That you’ll only ever be able to write at a certain level or with a certain amount of skill? Or are you someone who adopts a growth mindset? Believing that abilities aren’t fixed and that finding things hard is an opportunity for improvement? In this week’s episode, you’ll discover why developing a growth mindset really is the key to writing success and, most importantly, enjoyment. You’ll learn: The difference...
2023-06-12
15 min
Creating Happy Writers
S1 Ep14: Building Your Dream Team: Who You Need to Make Your Self-Published Book a Success
Publishing your non-fiction book is an exciting time - there’s no doubt about it. However, you can’t do it all by yourself - even if you think you can. You’ve got to build your book team. But who should be part of it? During this episode, you’ll find out just who you need to make your book as successful as possible. You’ll learn: What you can learn from Henry Ford about building a book team - yup, really! The six essential people you’ll need on your team - and why...
2023-06-05
18 min
Creating Happy Writers
S1 Ep13: The Write Balance: Avoiding the Goldilocks Trap With Your Writing Environment
Are you determined to get everything ‘just right’ when it comes to your writing environment? Want to make sure it will help rather than hinder your process? In this episode, I’m here to help you create your perfect writing environment - something that doesn’t have to be difficult. In fact, the simpler you can make it, the better. Often, when you procrastinate over having the right pen, notebook, or chair, you’re dangerously close to becoming Goldilocks. But this is often procrastination in disguise. Writing a book is hard work, so this is no surprise...
2023-05-29
17 min
Creating Happy Writers
S1 Ep12: Embracing the Blank Page: What to Do When You’ve Lost Your Writing Mojo
In this episode, we look at what you can do if you’ve lost the motivation to write. It happens to all of us - from independent writers like me to the big guns who line the shelves in your local bookshop. You see, writing when you’ve lost motivation is a bit like cleaning the oven. Something you keep putting off because you know it’s going to be hard work and, frankly, sitting down with a cuppa, a Custard Cream and your favourite book or Netflix show is far more appealing. But it’s actually p...
2023-05-22
19 min
Creating Happy Writers
S1 Ep10: Breaking Free from Comparison: Embrace Your Unique Writing Journey
Do you find yourself comparing yourself to other writers? Perhaps wishing that you had the success/ability/popularity they have? It’s very common when doing anything creative to look at what others do and berate ourselves for not doing things ‘as well as they do.’ It’s exhausting, right? Well, it’s time to stop the endless comparison to other writers, and in this episode, you’ll learn how to do just that and start believing in yourself instead. I know it might sound impossible with your current state of mind, but I hope this epi...
2023-05-08
12 min
Creating Happy Writers
S1 Ep9: Write Your Way to Success: The Benefits of Writing a Business Book in Your Niche
If you’ve been thinking about writing a book for your business for a while now, you might be wondering what the benefits are. Is it worth all that time, effort and energy? Time that, as a busy business owner, you don’t always have. It’s also an investment - in mentoring, editing and design. You’ve probably got a voice niggling away inside, suggesting it’s just too much of an investment in time (and maybe money) right now, am I right? Well, you’re not alone. Lots of the business owners I work with feel the...
2023-05-01
15 min
Creating Happy Writers
S1 Ep8: Choosing the Right Path to Publishing: A Guide for Non-Fiction Authors
As a non-fiction author, you have a range of publishing options to choose from - but which one is right for you? It can feel overwhelming to even know where to start. Will you choose self-publishing or traditional publishing? What about hybrid? What the heck is hybrid publishing anyway? We’ll cover all that in this episode…and more. You’ll learn: The pros and cons of traditional and self-publishing - and why hybrid publishing is becoming more popular among some business book authors. The surprising figures and percentages when it comes to the...
2023-04-24
18 min
Creating Happy Writers
S1 Ep6: Using Stories in Non-Fiction Books: A Deep Dive into the Benefits
As a non-fiction writer, you may wonder why it's important to tell stories in your genre. After all, when trying to impart knowledge or expertise, is it even necessary? In a nutshell, yes. And in this week’s episode, we’ll explore why. You’ll learn: How storytelling is hard-wired into us and is a natural part of being human - we’re going back to cave paintings, people! Why using stories in your non-fiction book will help build a better connection with your reader and help to explain more complex concepts that resonate w...
2023-04-10
16 min
Creating Happy Writers
S1 Ep5: Discovering Your Writing Voice: Overcoming Self-Doubt and Finding Your Style
Understanding our writer’s voice in non-fiction can feel tricky. We want to sound as though we know what we’re talking about, but with that comes the risk of sounding a little dull or dry. After all, when reading your favourite business or non-fiction books, one of the things that keep you turning the pages is the author’s voice, right? So when writing your book, you’ll want to be sure you’re sharing your unique writing voice too. But how do you do it? How can you sound like…well…yourself? Throughout this episode, I’ll sh...
2023-04-03
12 min
Creating Happy Writers
S1 Ep4: The Secret to Writing Success: How Tiny Habits Can Help You Achieve Your Goals
Writing can be daunting, but with the right mindset and approach, anyone can develop a consistent writing habit that leads to success. In today’s episode, we’ll explore the Tiny Habits philosophy, which has its foundations in behavioural science. Our brains are wired to form habits, and we can use this to our advantage by creating tiny habits that gradually build into bigger ones over time. By starting small and being consistent, we can rewire our brains to make writing a natural and effortless part of our daily routine. In this week’s episode...
2023-03-27
12 min
Creating Happy Writers
S1 Ep3: Finding Your Writing Tribe: Building a Support Network that Works for You
A writing support network is something that, in my opinion, every writer needs. After all, writing is a lonely process, and when you’ve only got yourself to talk to about it, things can get just a little overwhelming. Now you may not have explored the idea of a writing support network before - who you need on your journey and why. But it can make a huge difference to your motivation levels and success. So in this episode, I’ll share who you should welcome on board your writing bus and why they need a seat...
2023-03-20
08 min
Creating Happy Writers
S1 Ep2: Beyond Demographics: Digging Deeper to Understand Your Ideal Reader
How well do you know your ideal reader, and how important is it that you do? Well, to write a successful book - one that resonates with your reader and gives them the transformation or understanding they seek - it’s very important. In this week’s episode, I dive into the nitty gritty of ideal reader work and encourage you to think past demographics and dig deeper into the psychological reasons that would prompt someone to pick up your book. You’ll learn: Why knowing what keeps your reader up at night...
2023-03-13
10 min
Creating Happy Writers
S1 Ep1: The Courage to Share: Embracing Vulnerability in Your Writing
How do you cope with vulnerability as a writer? Are you comfortable with it, or does it make you squirm? If you’re the latter, you’re not alone. But to become the writer you aspire to be, you’ll need to add vulnerability to your writing toolkit to get your work out there and into the hands of your readers. The question is, how can you do it? In this podcast episode - the very first one - I’ll be sharing my advice on vulnerability, including: Research from Brené Brow...
2023-03-06
08 min
Creating Happy Writers
S1: Trailer
The Creating Happy Writers podcast starts in March 2023! Each week, Steph Caswell will be here to inspire, motivate and empower you with the tools you need to make your writing journey a happy one. So if you want to improve your writing skills and become part of a community where we embrace the writing journey for what it is - a freakin’ rollercoaster, subscribe to the Creating Happy Writers podcast today.
2023-02-10
02 min
Beyond the Kitchen Table (previously the Website Coach)
Ep 66: Have you thought about writing a book? Interview with writing coach Steph Caswell
In this episode I interview writing coach Steph Caswell. There's some great advice from Steph for anyone thinking about writing a book. And if you're not thinking of writing a book, listening to Steph's own business journey and the information she shares about finding clients is also very valuable.Steph's linksWebsite: https://creatinghappywriters.comInstagram: www.instagram.com/creatinghappywritersLinkedIn: www.linkedin.com/in/stephcaswellFacebook: www.facebook.com/creatinghappywritersResources:Find us at https://beyondthekitchentable.co.ukFree PDF d...
2022-12-19
35 min
Bring Your Product Idea to Life
Write your first book - with Steph Caswell
Do you have a book inside you?We’ve had a few authors on the podcast so far - now it’s your turn!Steph Caswell is an author who also helps service providers to write their own non-fiction book, with her simple step-by-step process. Listen in to hear Steph share:An introduction to herself and her business (00:55)Why she feels writing a book is a good idea for coaches, consultants and other service businesses (2:18)How soon into your business you can think about writing a book (4:17)How long it takes to write...
2021-06-18
58 min
Courage & Chaos
Ep11: Growth Mindset with Steph Caswell
In episode eleven, I'm joined by coach Steph Caswell, who shares her story of what led her to leave a well-established 9-5 career to start a business of her own that helps other women to do the same. Steph talks us through growth mindset, fear planning and how to take that first leap into trying something new . She sets the record straight about the difference between coach and mentor, and shares some great advice on finding the right coach for you and your business.This episode is full of inspiration and the motivation you need to move forward...
2020-07-29
1h 08