Shows
Business Class: The Tourism Industry's PodcastEmbrace the Adventure: Lessons in Passion, People, and ChangeIn this episode, special guest host John Percy (President & CEO, Niagara Falls USA) turns the tables on Learn Tourism founder Stephen Ekstrom. Stephen shares his journey from small-town New Hampshire to global traveler and nonprofit leader, revealing how passion, resilience, and kindness have shaped his career in tourism education. Hear how Stephen turned pandemic setbacks into opportunities, what it means to build a culture of learning, and why every adventure—personal or professional—starts with curiosity and courage. Whether you’re in tourism, education, or just love a good story, this episode is packed with inspiration for embraci...
2025-09-1636 minBusiness Class: The Tourism Industry's PodcastMastering the Tourism Terrain: Strategic Growth and Real Relationships with Adam Stoker and Stephen EkstromAdam Stoker, CEO of Brand Revolt and founder of Tourism IQ, joins Stephen Ekstrom, CEO and co-founder of Learn Tourism, for an open conversation about growth, innovation, and authenticity in the tourism industry. They reflect on their recent journeys, from time spent on a Michigan farm to speaking at industry conferences, and how these experiences shape their approach to leadership and learning.Adam and Stephen explore what it means to build intentional communities in tourism, sharing stories that highlight the value of asking better questions, fostering gratitude, and cultivating a culture of continuous development. They discuss the...
2025-09-0917 minBusiness Class: The Tourism Industry's PodcastUnexpected Role Reversal: Stephen Ekstrom on Life as a Digital NomadIn this special episode of Business Class, the mic flips as Cagdas, a PhD candidate researching digital nomadism and global mobility, interviews our usual host, Stephen Ekstrom. The result is a deeply personal, reflective, and often humorous journey into Stephen’s life on the road.What started as a temporary escape from a too-large Florida house turned into a transformative lifestyle spanning three and a half years, two dogs, and an RV that's more home than vehicle. Stephen shares how his lifelong love of learning and his work in tourism education evolved as he embraced a nomadic wa...
2025-06-1721 min
Business Class: The Tourism Industry's Podcast5 Critical Career Skills Learned While Waiting TablesThe following broadcast is an excerpt of a recent live lecture presented by The Tourism Academy's Stephen Ekstrom to a group of entry-level hospitality students studying hotel and restaurant skills to aid in sustainable tourism development of their communities, which border on UNESCO World Heritage sites. Steve Ekstrom, CEO and co-founder of the Tourism Academy, recently shared valuable insights from his extensive experience in the hospitality industry. He highlighted five essential skills learned from his early days as a waiter and bartender. With programs running on four continents and an average of 6,000 daily students, the Tourism Academy f...
2024-06-2530 minBusiness Class: The Tourism Industry's PodcastWork With A Purpose: Cassandra McAuley of MMGY GlobalJoin us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.In the first segment, Cassandra shares his diverse path from the science center to emergency services and eventually to MMGY Next Factor, her transition from communications to the dynamic world of tourism. Both emphasize the importance of continuous learning and the pivotal role of influential mentors in shaping their professional trajectories.Moving into the heart...
2024-06-1822 minBusiness Class: The Tourism Industry's PodcastNavigating Conservation and Commerce with Domenic Bravo & Stephen EkstromIn this captivating episode of the Business Class Podcast, host Stephen Ekstrom sits down with the esteemed guest, Domenic Bravo, CEO of Visit Cheyenne, for an insightful conversation on destination marketing and navigating the complexities of environmental conservation and economic impact in a politically charged landscape.Domenic Bravo shares his remarkable background and journey in destination marketing, shedding light on the intricate balance between environmental ethics and economic growth in his home state. He underscores the importance of a comprehensive approach that integrates environmental considerations with sound business strategy and cultural resonance. Highlighting Visit Cheyenne's innovative response...
2024-05-0725 min
Business Class: The Tourism Industry's PodcastJourney Through Tourism with Tony Lyle of Visit GalvestonIn this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, sits down with Tony Lyle, the Executive Director of Visit Galveston. Join them as they explore Tony's remarkable trajectory from a ski rep in Vermont and Tahoe to leading tourism efforts in the charming town of Galveston.Tony shares insights into the dynamic nature of the tourism industry, emphasizing the importance of selling dreams and creating emotional connections. Reflecting on his earliest travel memories, Tony takes us back to skiing in Austria and family holidays in Ibiza, highlighting the enduring power of...
2023-12-0522 min
Business Class: The Tourism Industry's PodcastJourney into Travel PR: Unveiling the World with Julie FreemanIn this captivating episode of the Tourism Academy Podcast, your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, embarks on a thought-provoking conversation with Julie Freeman, the EVP & Managing Director of MMGY NJF. Join us as we dive deep into Julie's extraordinary journey in the tourism industry and unveil the intricacies of travel public relations.Julie's story begins with a lucky start in tourism during her teenage years when she seized an opportunity to study abroad in Spain. Little did she know that this experience would ignite her passion for travel and set her on a...
2023-11-0725 min
Business Class: The Tourism Industry's PodcastUS Travel's Geoff Freeman on Leadership and Industry TransformationIn this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict...
2023-10-3123 min
Business Class: The Tourism Industry's PodcastDestination Insights: Unveiling Cincinnati with Julie Calvert, CEO of Visit CincyJoin us in this captivating podcast episode as The Tourism Academy's Stephen Ekstrom dives into the vibrant city of Cincinnati with a remarkable guest, Julie Calvert, President & CEO of Visit Cincy. Julie's journey into destination marketing is a fascinating tale of serendipity, starting as a journalist and eventually leading her to helm one of the city's most influential organizations.Discover how Julie, a seasoned professional with a penchant for taking calculated risks and a strategic mindset, repaired Cincinnati's image after adversity. Her dedication to building trust within her team and her passion for her hometown shine through...
2023-10-2433 min
Business Class: The Tourism Industry's PodcastRebranding Destinations & the Heart of Tourism with See Monterey's Rob O'KeefeIn this episode of the Tourism Academy podcast, join your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, as he sits down with Rob O'Keefe, the driving force behind See Monterey's remarkable rebranding journey. Rob, the mastermind behind "Find Your Way Here," shares insights into his inspiring career and the pivotal moments that brought him to where he is today.Rob reflects on his journey and emphasizes continuously evolving and aiming high. As a proud father of three, he hopes to instill curiosity and imagination in his children, knowing that these skills can open doors, especially in...
2023-10-1727 min
Business Class: The Tourism Industry's PodcastPaul Ouimet: Journey through a Luminary's CareerIn this episode, join The Tourism Academy's CEO & co-founder, Stephen Ekstrom, as he sits down with Paul Ouimet from MMGY NextFactor, a distinguished figure in the tourism industry, and explore his illustrious career's fascinating twists and turns. From aviation and transportation to a pivotal role in founding a consultancy specializing in border processes and air services development, Paul's journey is one of diverse experiences and relentless dedication.Paul's claim to fame, "Destination Next," took the tourism industry by storm a decade ago. He shares the secrets of its success and how he leveraged insights from other sectors to...
2023-10-1031 min
Business Class: The Tourism Industry's PodcastJourney of a Destination Marketing Expert with Kristen Esposito, Brand USA Board MemberJoin us on this captivating episode of "Business Class," hosted by Stephen Ekstrom, CEO & Co-Founder of The Tourism Academy | tourismacademy.org, as we sit down with a true trailblazer in destination marketing, Kristen Esposito. Kristen is not only the founder of Esposito Global Partners, a renowned destination marketing firm, and a distinguished member of the Brand USA Board of Directors.In this exclusive interview, Kristen Esposito delves into the Origins of her passion for destination marketing, providing insights into what sparked her fascination with the industry and igniting her desire to create remarkable travel experiences...
2023-08-0823 min
Business Class: The Tourism Industry's PodcastInsights from Fred Dixon, CEO of NYC Tourism and Chair of Destinations InternationalIn this captivating episode of The Tourism Academy Podcast, host Stephen Ekstrom, CEO & Co-Founder, sits down with Fred Dixon, the CEO of NYC Tourism and Chair of Destinations International. Join us as we delve into the extraordinary career journey of a visionary leader and gain exclusive access to his invaluable insights into the world of tourism and destination industries.Fred Dixon takes us on a riveting trip through the milestones of his career, sharing the pivotal moments that shaped his path to becoming one of the most influential figures in the tourism sector. From his early days...
2023-08-0120 minBusiness Class: The Tourism Industry's PodcastDallas: Inside the Vibrant Host City of the 2023 Destinations International Conference With Craig DavisIn this captivating episode, we sit down with Craig Davis, the visionary CEO of Visit Dallas, the official tourism organization responsible for showcasing the incredible diversity and energy of the dynamic city of Dallas. Join The Tourism Academy's Stephen Ekstrom as we delve into the exciting aspects that make Dallas the perfect host city for the highly anticipated 2023 Destinations International Conference.Craig Davis, an industry leader with extensive experience in tourism and destination marketing, takes us on a virtual journey through the vibrant tapestry of Dallas. We explore the city's rich cultural heritage, burgeoning arts scene, world-class...
2023-07-1321 min
Business Class: The Tourism Industry's PodcastExploring Destination Advocacy with Jack Johnson, Chief Advocacy Officer at Destinations InternationalIn this captivating episode, Stephen Ekstrom, the host of The Tourism Academy's Business Class podcast, sits down with Jack Johnson, the esteemed Chief Advocacy Officer at Destinations International. Join us as we delve into a deep conversation about Jack's remarkable work, passions, and the significant initiatives undertaken by the D.I. Foundation.As a true champion of the tourism industry, Jack Johnson has dedicated his career to advancing destination advocacy on a global scale. With an impressive background in public policy and extensive experience in destination marketing organizations, Jack brings a wealth of knowledge and insights to...
2023-06-1326 min
Business Class: The Tourism Industry's PodcastVisit Great Lakes Bay: Merging STEM Learning and Tourism Development with Michael HensleyWelcome to another exciting episode of the Tourism Academy's Business Class Podcast! In this episode, we uncover the incredible synergy between STEM education and tourism development as host Stephen Ekstrom sits down with Michael Hensley, a visionary leader from Visit Great Lakes Bay.Join us as Stephen and Michael delve into the captivating world of incorporating STEM (Science, Technology, Engineering, and Mathematics) learning into the realm of tourism. They explore how the Great Lakes Bay region has successfully harnessed the power of STEM education to create unique and enriching experiences for visitors.Michael, a passionate...
2023-06-0632 min
Business Class: The Tourism Industry's PodcastDecoding Human Behavior: A Conversation with Joseph St. Germain, Ph.D.In this captivating episode of our podcast, host Stephen Ekstrom sits down with the brilliant mind of Joseph St. Germain, Ph.D., President and Partner at Downs & St. Germain Research. With an impressive academic background and extensive experience in the field of research, Joseph has made a significant impact on understanding human behavior.Stephen and Joseph embark on a thought-provoking journey, beginning with Joseph's educational milestones—a Bachelor's degree in Applied Science in Psychology from the University of Minnesota – Duluth, followed by a Master's and Ph.D. in Educational Psychology from Florida State University. From ther...
2023-05-3030 min
Business Class: The Tourism Industry's PodcastDestination Spotlight: Mesa, Arizona with Marc Garcia, President & CEO of Visit MesaWelcome to the Business Class Podcast, where we explore the fascinating world of travel, tourism, and destination marketing. In today's episode, Stephen Ekstrom sits down with a distinguished guest, Marc Garcia, the President and CEO of Visit Mesa.Marc Garcia is a recognized leader in the tourism industry, with a wealth of experience and insights into destination marketing. As the head of Visit Mesa, the official destination marketing organization for Mesa, Arizona, Marc has played a pivotal role in promoting Mesa as a premier travel destination.In this insightful conversation, Stephen delves into Marc's professional...
2023-05-2328 min
Business Class: The Tourism Industry's PodcastBackpacking To The Boardroom, Kristina Wilson Explains"Whatever job you start in, especially in tourism, be a sponge - keep your eyes open, pay attention to what you do to learn things along the way," says Kristina Wilson, JD and Tourism Academy | tourismacademy.org advisor. In this episode, Kristina joins host Stephen Ekstrom to share some of her favorite travel experiences and how that love for learning has helped her build a business that supports tourism.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the...
2023-05-0928 min
Business Class: The Tourism Industry's PodcastBeth Gendler on Sustainability, Stewardship & Quality of LifeShe's been able to "make a career out of selling fun." In this episode, Beth Gendler from Gulf Shores & Orange Beach Tourism joins the nonprofit Tourism Academy | tourismacademy.org Co-Founder, Stephen Ekstrom, for a lively chat. Beth shares her view on stewardship, creating a culture of adaptability, and her own leadership style. It's worth a listen. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win o...
2023-05-0225 min
Business Class: The Tourism Industry's PodcastLifelong Learning & Leadership With Barbara Karasek, Paradise Advertising & MarketingLike most on The Tourism Academy | tourismacademy.org team, Paradise Advertising and Marketing's Barbara Karasek comes from a family of educators. She's both a sports fanatic and an academic who values lifelong learning. As she puts it, "constantly learning from ourselves, others & those around us." There's an air of wonderment around Barbara, the team she's built and her wonderfully diverse career that includes brands like NASCAR, Busch Gardens and countless household names. In this episode, Barbara joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to share her experience.Build your leadership skills with t...
2023-04-2532 min
Business Class: The Tourism Industry's PodcastLeadership Development with Dr. Eric CannyDr. Canny has nearly three decades of experience in higher education as a senior administrator as well as a faculty member. He is a faculty member at the University of Southern California, Rossier School of Education in the Doctoral Programs for Organizational Change Leadership and Education Leadership. Dr. Canny has also taught at Stetson University and Grand Canyon University. In this episode, he joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to discuss developing leaders within our industry and what we can learn from his decades of experience. They also talk about the new Tourism Leadership Accelerator pr...
2023-04-1832 min
Business Class: The Tourism Industry's PodcastA Reunion With Maura Gast, Irving Convention & Visitors BureauMaura Gast, Executive Director of the Irving Convention & Visitors Bureau and former Destinations International Chair, met The Tourism Academy | tourismacademy.org Co-Founder and CEO, Stephen Ekstrom, nearly 20 years ago. They reconnect and share stories of how their career paths have come to cross againBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. ...
2023-04-1143 min
Business Class: The Tourism Industry's PodcastDeveloping Leaders & Building Teams with Scott White, Visit Greater Palm SpringsJoining The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode is Scott White from Visit Greater Palm Springs. Since 2010, Scott White has served as President and CEO at Visit Greater Palm Springs. Scott previously served as the Executive Director of the San Antonio Convention & Visitors Bureau where he oversaw the promotion of San Antonio’s $11 billion visitor industry. Scott also served as the Executive Vice President of the Greater Phoenix Convention & Visitors Bureau, where he made a successful bid for Super Bowl XLII in 2008. Having hosted the Rock ‘n’ Roll Marathon in Phoenix, Scott White was instrumental in bringin...
2023-04-0431 min
Business Class: The Tourism Industry's PodcastTraveling Reputations with Monica Smith, Southeast Tourism Society"Your reputation travels with you," says Monica Smith, President & CEO at Southeast Tourism Society, in this conversation with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Monica shares memories of her favorite travel experiences, leadership advice and her thoughts on the friendships she's made along her professional journey. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.o...
2023-02-2126 min
Business Class: The Tourism Industry's PodcastUS Travel's Nan Marchand Beauvois on Foresight, Growth, and Travel CrystalsNan Marchand Beauvois is U.S. Travel Association’s senior vice president of membership and industry relations. She is also general manager for U.S. Travel’s Educational Seminar for Tourism Organizations (ESTO). In this episode, she shares her story with The Tourism Academy | tourismacademy.org's Stephen EkstromBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at
2023-02-1431 min
Business Class: The Tourism Industry's PodcastBuilding Teams & Looking Ahead with Ryan George, SimpleviewRyan George has held one job in his time at Simpleview — a responsibility he took on when he founded the company in February 2001. As CEO, he provides strategy and direction for the company, oversees its growth and operations through a cadre of highly skilled executives, and works to build industry knowledge and leadership in employees throughout the company. He joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psy...
2023-02-0724 min
Business Class: The Tourism Industry's PodcastBig Leadership In A Small Destination With Melyssa Reeves, Visit VacavilleGrowing up in the travel business, Melyssa never thought she'd be leading a DMO for 20+ years. Now, she counts destination marketing peers among her close friend group. In this episode, Melyssa Reeves from Visit Vacaville, and Destinations International Board member, shares her story with the Tourism Academy | tourismacademy.org's Stephen Ekstrom. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and ge...
2023-01-3129 min
Business Class: The Tourism Industry's PodcastWhere Education Meets Innovation: Newport Beach With Gary SherwinA lifetime learner, passionate educator, and leader amongst destination marketers, Gary Sherwin, CEO of Newport Beach & Company and member of the Destinations International Board, shares his experience and hopes for the future with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Gary shares how attracting more visitors is the result of educating consumers and breaking preconceptions. Take a listen...Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your...
2023-01-1731 min
Business Class: The Tourism Industry's PodcastFinding Inspiration & Giving Thanks With Discover Long Island's Kristen ReynoldsTaking risks, discovering one's own potential, and finding gratitude in her destination, Discover Long Island's Kristen Reynolds, also a member of the Destinations International Board, shares her experience and climb to leadership with The Tourism Academy | tourismacademy.org's Stephen EkstromBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. Support the show
2023-01-1023 min
Business Class: The Tourism Industry's PodcastFinding Treasure With Santiago Corrada, Visit Tampa BayVisit Tampa Bay's Santiago Corrada, who's also a member of the Destinations International Board, joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to discuss what it takes to unlock a destination's hidden gem, double hotel revenue and build a brand that others admire. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. Su...
2023-01-0323 min
Business Class: The Tourism Industry's PodcastThe Art of Leadership With Rose Noble, Galena Country TourismShe's an artist and a CEO, leading one of the most innovative destination marketing organizations in the US. Rose Noble from Galena Country Tourism and member of the Destinations International Board joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class. Together they talk about art, learning, and how she's applied her unique perspective to build a team that delivers great results. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and bu...
2022-12-2027 min
Business Class: The Tourism Industry's PodcastSonya Bradley, Visit Sacramento, Bringing DEI to the ForefrontServing up messages that resonate, making sure the community is part of the tourism community and leveling the playing field - these are just a few of the tasks Visit Sacramento's Sonya Bradley, Chief of Diversity, Equity & Inclusion and member of the Destinations International Board of Directors, is tasked with. How did a shy young girl who liked to hide in the background evolve into a leader in the tourism industry and someone who's shaping palpable change within her city? The Tourism Academy | tourismacademy.org's Stephen Ekstrom sat down with Sonya to find out. Take a listen...
2022-12-0621 min
Business Class: The Tourism Industry's PodcastGrowing Together In Nashville with Butch Spyridon, CEONashville Convention & Visitors Corp CEO and member of the Destinations International Board of Directors, Butch Spyridon, joins The Tourism Academy | tourismacademy.org Chief Strategist, Stephen Ekstrom for this episode of the Business Class Podcast. Butch shares his professional journey, advice for new recruits, and critical lessons he's learned. He talks about how he developed his leadership style, his mentors, what it takes to build dedicated teams, and giving credit where credit is due. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology an...
2022-11-2926 min
Business Class: The Tourism Industry's PodcastLiving The Dream In Your Destination With Milton Segarra, Discover the Palm BeachesFrom a small hotel in a fishing village to one of the most desired destinations in the country, Milton Segarra, Chief Marketing Officer at Discover The Palm Beaches Florida and Destinations International Board Member, has made a career of transforming lives and making dreams reality through travel. In this episode, Milton talks with The Tourism Academy | tourismacademy.org's Stephen Ekstrom about finding pride in your work and creating authenticity, uniqueness and honest experiences for millions of visitors. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing th...
2022-11-2233 min
Business Class: The Tourism Industry's PodcastFalling Into This Industry with Amir Eylon, Longwoods InternationalAmir Eylon, President & C.E.O. at Longwoods International, is making a difference. Here, he joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to share his unexpected career path from driving the hotel shuttle bus to leading the industry's premier research organization and sharing his experience as a member of the Destinations International Board of Directors.Amir is also a member of the nonprofit Tourism Academy's Advisory Panel.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the...
2022-11-1525 min
Business Class: The Tourism Industry's PodcastCollaboration & Revelry With Kyle Edmiston, Visit Lake CharlesKyle Edmiston shares with the nonprofit Tourism Academy | tourismacademy.org's Stephen Ekstrom, is making his mark in Lake Charles, Louisiana - a community that blends luxury amenities with outdoor features like creeks, river, bayou and swamp. From Louisiana Tech University, he was recruited to work in destination marketing and this is his story of building a career, mentors he's looked up to, mentoring others and professional growth. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism in...
2022-11-1023 min
Business Class: The Tourism Industry's PodcastExploring Depth, Character & Spirit with Visit Pittsburgh's Jerad Bachar"The game has changed - we have got to make sure destinations continue to adapt and are serving the communities they represent," says Jerad Bachar, President & CEO at Visit Pittsburgh as he joins The Tourism Academy's Stephen Ekstrom for this episode of the Business Class podcast. Together, they discuss the new meaning of work-life balance and how that manifests in company culture. Jerad shares the impact his first trip had on him and the similarities he sees between his work in the midwest, Middle East and mighty Allegheny. About Jerad:Jerad Bachar has close to th...
2022-11-0825 min
Business Class: The Tourism Industry's PodcastExplore Summerside - A Small Destination Attracting Big Names with Rose DennisSummerside, Prince Edward Island is an incredibly charming and unexpectedly fascinating destination year-round. Join the nonprofit Tourism Academy | tourismacademy.org's Stephen Ekstrom for this chat with Rose Dennis, Executive Director of Explore Summerside. She explains how they're able to punch way above their weight class for sports, leisure & business travelers, drawing the likes of Elton John, James Taylor, Reba McEntire, Sting and more. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and b...
2022-11-0326 min
Business Class: The Tourism Industry's PodcastGetting a Drink With The Baltimore FoodieThe Boy With The Blue Beard, also known as The Baltimore Foodie. Yes, he's as well known for his outgoing style as he is for his impeccable taste and ability to draw attention to the thriving food scene in Baltimore. This week, The Tourism Academy's Stephen Ekstrom sits down for a drink with @thebaltimorefoodieBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders...
2022-10-2732 min
Business Class: The Tourism Industry's PodcastJohn Harlan Warren, Communications Specialist at the National Park ServiceThe first job you think of when someone mentions the National Parks may be that of a ranger, spiffy uniform and badge, sharing their knowledge of the land, history and special features that make each site unique. Today's guest, John Harlan Warren, knew at the age of 11 that he wanted to be a ranger. Now, he's Communications Specialist, representing more than 80 sites in the National Park Service's Region 1. Here's John sharing his story and what excites him about the work he does with Stephen Ekstrom from The Tourism Academy | tourismacademy.org. Business Class is brought to y...
2022-10-1823 min
Business Class: The Tourism Industry's PodcastCatrina Russell Stonehammer GeoParkThe Stonehammer UNESCO Global Geopark is located on New Brunswick's Bay of Fundy, at the confluence of the Saint John and Kennebecasis rivers.On this episode of The Tourism Academy's Business Class podcast, host Stephen Ekstrom is joined by Catrina Russell, Geoscientist and Educator at Stonehammer GeoPark. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and g...
2022-10-1327 min
Business Class: The Tourism Industry's PodcastMeet Bennish Brown President/CEO Destination AugustaBennish D. Brown President/CEO Destination Augusta talks with The Tourism Academy's Stephen EkstromBennish Brown has served as President/CEO of Destination Augusta since July of 2018. Bennish also serves on the Board of Directors for Destinations International.Among his most fulfilling accomplishments in his time at Destination Augusta are: Completion and roll out of a destination rebranding project Completion of a new destination website, and the launch of a new award-winning destination marketing campaign that truly reflects this soulful, dynamic, diverse, and artistic so...
2022-10-1125 minBusiness Class: The Tourism Industry's PodcastTourism Makes a Big Difference in Little Hampton, New BrunswickHampton is a small town with big adventures in an incredible natural environment. Explore the Kennebecasis River from a rented kayak or on a pontoon boat; taste local flavours at year-round markets, cafés, and homestyle restaurants; visit studios and cultural events, or enjoy time riverside at the Lighthouse River Centre with picnic area, wharf and boat launch. A great network of year-round trails connects this all. Choose your adventure and see why It's Our Nature!Several residents of Hampton joined The Tourism Academy's Stephen Ekstrom for this piece. Business Class is brought to...
2022-10-0445 minBusiness Class: The Tourism Industry's PodcastFirst Nation Culture on PEI's Lennox IslandLennox Island is a 540-hectacre island on the Malpeque Bay off the coast of Prince Edward Island, Canada. It's a place where visitors and locals go to learn about the art, artisans, history and culture of the Mi'kmaq people who call this tiny island home. Recently, The Tourism Academy's Stephen Ekstrom sat down with Jamie Thomas, Cultural Director. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your c...
2022-09-2730 minBusiness Class: The Tourism Industry's PodcastPEI Watercolor Lesson with Julia PurcellJulia Purcell has been living and breathing drawing and painting ever since her university days. She shares her passion for art and her beloved Prince Edward Island by opening the doors to her gallery to tourists and those who are eager to learn during one of her classes. Here's what happened when The Tourism Academy's Chief Strategist, Stephen Ekstrom, joined her for a lesson. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable e...
2022-09-2019 min
Business Class: The Tourism Industry's PodcastChris Thompson, Brand USA - A Leadership ProfileChris Thompson, President & CEO of Brand USA, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to share what it means to promote travel to the US as an international export. Chris describes what he sees as the biggest challenges and opportunities facing the the tourism industry. During the chat, Chris describes his own professional journey, mentors he's found and how he sees himself as a mentor to others. RELATED: Find Tourism Expert Speakers for Your Next EventBusiness Class is brought to you by Learn...
2022-08-3032 minBusiness Class: The Tourism Industry's PodcastWhale Watching With Agathe from Croisieres AMLShe took her love for nature, the area she grew up in and for educating others and turned it into a career. Celebrating 25 years on the water, leading whale watching excursions on Croisieres AML from Tadoussac, Quebec, is today's guest, Agathe. She joins The Tourism Academy's Chief Strategist and full time digital nomad, Stephen Ekstrom for this exciting episode. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage y...
2022-08-2319 min
Business Class: The Tourism Industry's PodcastCulture, Heritage & Life on the Reservation Zia PuebloThroughout the west, there are signs of life from long before Europeans arrived. There were grand cities like Mesa Verde & Chaco Canyon, artists creating petroglyphs, builders & engineers who turned the faces of cliffs into homes and communities. Today, there are countless people living life on the reservation, doing their best to ensure that their culture, heritage, traditions, language and families survive. The Tourism Academy's Stephen Ekstrom was invited to bake bread with the former governor of the Zia Pueblo, Rudy and his wife, Andrea. Here's their story. Business Class is brought to you by Learn To...
2022-08-0826 min
Business Class: The Tourism Industry's PodcastEverybody Loves Traverse City With Trevor TkachAs American as cherry pie... Yes, you read that right. Everyone you talk with while visiting Traverse City loves it. This mid-sized city in Northern Michigan has a vibrancy, community pride and welcoming spirit that is without rival. The Tourism Academy's Stephen Ekstrom stopped by to visit and partake in the National Cherry Festival celebration. While there, he met with Trevor Tkach, a hometown guy and President & CEO of Traverse City Tourism. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education t...
2022-08-0226 min
Business Class: The Tourism Industry's PodcastMixing It Up With Beverage Director Rus Yessenov - Fairmont Royal YorkWhat is a Director of Beverage and how can you become one? To answer this question, The Tourism Academy's Stephen Ekstrom met with Rus Yessenov, Director of Beverage at the Fairmont Royal York in Toronto. Rus shares his career path and the secret to the perfect cocktail. Special thanks to Destination Toronto for helping make this happen.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage y...
2022-07-2819 min
Business Class: The Tourism Industry's PodcastA Step Inside the Bata Shoe Museum with Director, Elizabeth SemmelhackHave you ever stopped to think about the role everyday objects have in telling us about people, culture and history? Well, that's exactly what Elizabeth Semmelhack, Director of the Bata Shoe Museum does and she sat down with The Tourism Academy's Stephen Ekstrom to share her passion for footwear. They even talked about Stephen's choice of shoe for the interview. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to e...
2022-07-2625 min
Business Class: The Tourism Industry's PodcastWelcome to Toronto with Scott BeckToronto, Ontario, Canada - one of the world's most diverse, inclusive and fastest growing cities and host of the 2022 Destinations International Conference happening right now. The Tourism Academy's Stephen Ekstrom sat down with Scott Beck, President & CEO of Destination Toronto to get a jump start on the busy week ahead and to talk tacos. Check it out. RELATED: Engage & Upskill Your Tourism Stakeholders With Online Ambassador TrainingBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult...
2022-07-1921 minBusiness Class: The Tourism Industry's PodcastChasing Pigs at Shumway Farms - Dairy With A Tourist TwistOn this episode, The Tourism Academy's Stephen Ekstrom is joined by Jody Shumway, fifth generation dairy farmer and ice cream maker extraordinaire in Afton, Wyoming, just outside of the Grand Teton and Yellowstone National Parks. Jody shares how tourism has benefited his family farm and his personal approach to stewardship. Jody also explains the Harvest Host program. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, w...
2022-07-1221 minBusiness Class: The Tourism Industry's PodcastFlagstaff Arizona With Artist George AverbeckWhile visiting Flagstaff, Arizona, The Tourism Academy's Stephen Ekstrom met up with glass artist, George Averbeck. George, a truly unique character and longstanding Flagstaff resident shares his insight on what makes Flagstaff special. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. Support the show
2022-07-0719 min
Business Class: The Tourism Industry's PodcastMiss Navajo Nation - Niagara RockbridgeThe crown is heavy and, along with the responsibility to represent her family, community, language and culture, rests on the shoulders of Miss Navajo Nation, Niagara Rockbridge. Unlike any pageant you could imagine, Niagara explains her favorite part of the competition - sheep butchering. She also explains what life is really like on the reservation, balancing family, service and education both within and outside of the Navajo Nation. Join The Tourism Academy's Stephen Ekstrom for this wonderful conversation and learn how you can experience the beautiful sights, flavors and people of the Navajo Nation. RELATED:
2022-07-0531 minBusiness Class: The Tourism Industry's PodcastInspiration in the Night Sky With Kevin Schindler, Lowell ObservatoryFirst built to find evidence of life on Mars, the Lowell Observatory in Flagstaff, Arizona has made its mark as the place from which Pluto was discovered, where evidence of the expanding universe was first realized and where visitors from around the world go to observe the wonders of the night sky. In this episode, The Tourism Academy's Stephen Ekstrom is joined by Kevin Schindler, observatory spokesperson and self-described science fanatic. RELATED: Inspire Your Audience; Find A Keynote SpeakerBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing...
2022-06-2825 min
Business Class: The Tourism Industry's PodcastTheatre That Touches Lives with Scott Anderson - Tuacahn Center for the ArtsNestled at the mouth of the Padre Canyon, the Tuacahn Center for the Arts, with towering multicolor canyon walls cradling the main stage, is a venue unlike any other. Responsible for bringing life to that stage and eliciting a wide range of emotion from the audience is Scott Anderson, Creative Director. The Tourism Academy's Stephen Ekstrom had a chance to talk with Scott during his recent visit to Saint George, Utah and the Greater Zion area. RELATED: Inspire Your Audience With Amazing WorkshopsBusiness Class is brought to you by ...
2022-06-0720 min
Business Class: The Tourism Industry's PodcastStargazing Zion with Astronomer, Matthias SchmidtDuring a recent visit to St. George, Utah and Zion National Park, The Tourism Academy's Stephen Ekstrom had a chance to experience the dark night sky with astronomer, Matthias Schmidt of Stargazing Zion. Matthias shares his passion for the stars, galaxies, star clusters and the Milky Way in this episode of Business Class. RELATED: Find a Passionate Speaker for Your Next MeetingBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism...
2022-05-3125 min
Business Class: The Tourism Industry's PodcastHot Springs, Wellness and Stewardship with Jordan MenzelIt was a leap of faith. Lifting himself from a trough of unwellness and lack of imagination, Jordan Menzel quit his job and took a risk to become the owner and chief steward of the Maple Grove Hot Springs. Three years later, The Tourism Academy's Stephen Ekstrom visited the springs and sat down for this chat with Jordan. This is that conversation. Become Inspired: Keynote Speakers from The Tourism AcademyBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business...
2022-05-2423 min
Business Class: The Tourism Industry's PodcastGateway to Yosemite - Climbing, Culture & CommunityTowering rock faces, majestic waterfalls, and unbelievable views draw millions of tourists to Yosemite National Park each year. Some of those visitors find themselves so connected to nature, outdoors activities and small town life that they become local residents. Today's guests have heard that calling, now considering themselves locals to Mariposa, California, gateway to Yosemite. Join The Tourism Academy's Stephen Ekstrom as he meets with Jonathan Farrington - Executive Director of the Yosemite Mariposa County Tourism Bureau, Miranda Fengel - Director of the Mariposa Museum, and Ken Yager, experienced climber and founder of the Yosemite Climbing Association & Museum.
2022-05-1757 min
Business Class: The Tourism Industry's PodcastA Second Chance With HectorThere's lots of media about the places people visit, things they do, restaurants where they eat but, what we remember most are the people we meet. While sitting on a bluff overlooking the Pacific Ocean, host of the Business Class Podcast and The Tourism Academy's Chief Strategist, Stephen Ekstrom met Hector. What followed this chance encounter is Hector's remarkable story about life, work, family, humility and redemption. Take a listen.RELATED: Hire Stephen To Speak at Your MeetingBusiness Class is brought to you by Learn Tourism, the nonprofit...
2022-05-1220 min
Business Class: The Tourism Industry's PodcastSteve Visits A Bison RanchIn this episode, Stephen Ekstrom, host of Business Class and the Tourism Academy's Chief Strategist, visits Diamond P Grassroots Bison in McCannon, Idaho. Before staying the night, Jenny Perkins, took Stephen out on the range to see the bison up close, including a newborn calf just two hours old. After the tour, Jenny sat down with Stephen to share her experience hosting visitors and raising bison. RELATED: Engage Your Community With Tourism Ambassador TrainingBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the...
2022-05-1028 min
Business Class: The Tourism Industry's PodcastBreathing New Life Into Destrehan PlantationTracy Smith & Leslie Brewer from Louisiana's Destrehan Plantation sit down with The Tourism Academy's Stephen Ekstrom to share how telling the whole story breathes new life into popular attractions, like Destrehan.RELATED: Breathe New Life Into Your Tourism EconomyBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. Support the s...
2022-05-0332 min
Business Class: The Tourism Industry's PodcastA Family Affair With A ViewOn this episode of Business Class, host Stephen Ekstrom sits down with Gloria, head chef and matriarch of the family-run Puerto El Zeppelin Resort, just outside of Ensenada, Mexico. El Zeppelin sits high on a cliff, with commanding views of Pacific waves crashing against rocky outcrops and sheltered by towering mountains. El Zeppelin can only be reached by a narrow dirt road, carved from the steep the mountainside. RELATED: Share Inspiring Stories At Your Next Event; Find A Speaker NowBusiness Class is brought to you by Learn Tourism, t...
2022-04-2026 min
Business Class: The Tourism Industry's PodcastKitesurfing in El Sargento Mexico with Alex SalvadorOn this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, takes a kitesurfing lesson in El Sargento Mexico then sits down for a chat with instructor, Alex Salvador.RELATED: Get Great Stories For Your MeetingBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. Support the show
2022-04-1217 min
Business Class: The Tourism Industry's PodcastWeird in Austin - A Cathedral of JunkThings got a little weird when The Tourism Academy's Stephen Ekstrom visits Austin, Texas. There he met Vince Hannemann, artist and creator of The Cathedral of Junk - a backyard sculpture made entirely of junk and standing an impressive three stories tall.RELATED: Inspire Creativity With A Great Keynote SpeakerBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win...
2022-03-2930 min
Business Class: The Tourism Industry's PodcastHappy Hour With Christine Miller - New Orleans' Best Tour GuideJoin The Tourism Academy's Stephen Ekstrom as he sits down for a drink with Christine Miller, head chick in charge at Two Chicks Walking Tours of New Orleans. Christine shares what it's like to be a New Orleanian, local traditions and highlights of her time in the Big Easy. RELATED: Bring Great Storytellers To Your EventBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn...
2022-03-2215 min
Business Class: The Tourism Industry's PodcastAsk Me Anything With Anna Karnowski & Allison FrenchTourism experts, Anna Karnowski and Allison French get together to ask Business Class host and full-time traveler, Stephen Ekstrom, anything. Together they talk about life on the road, advice for making sure your trip is enjoyable, favorite places to visit and much, much more. This conversation first aired on 10 March 2022. RELATED: Find An Inspiring Speaker For Your Next MeetingBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to...
2022-03-1551 min
Business Class: The Tourism Industry's PodcastHistoric New Orleans Collection - Behind the Scenes with Daniel HammerGo behind the scenes at the Historic New Orleans Collection with Executive Director, Daniel Hammer. Business Class host and The Tourism Academy Chief Strategist, Stephen Ekstrom, talks with Daniel about his experience growing up in New Orleans, work now to preserve the city's historic character, and Daniel tells us about some of his favorite art on display in his office. RELATED: Teach Travel Planners & Agents How to Sell Your ExperienceRELATED: Inspiring, Engaging and Enlightening Tourism SpeakersBusiness Class is brought to you by Learn Tourism, the nonprofit academy...
2022-03-1533 min
Business Class: The Tourism Industry's PodcastSavannah's Storyteller - Shannon ScottEver thought about working in a cemetery? Well, that's exactly what Shannon Scott's career path has been. Joining The Tourism Academy's Stephen Ekstrom for this episode, Shannon explains where his quest for the macabre and fantastic storytelling skills come from.RELATED: Capture Your Audience With Amazing StoriesBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at
2022-03-0850 min
Business Class: The Tourism Industry's PodcastPlaying Tourist - Kazoo Factory & MuseumWhile visiting Beaufort, South Carolina, Business Class host and Tourism Academy Chief Strategist, Stephen Ekstrom, paid a visit to the Kazoobie Kazoo Factory and Museum. Upon walking in the door, he was greeted by Beaufort's Mayor and factory owner, Stephen Murray, before getting a behind the scenes tour of the factory and an unforgettable live kazoo concert. This is one you don't want to miss. RELATED: Make Your Meetings More Fun With A Tourism Academy KeynoteBusiness Class is brought to you by Learn Tourism, the nonprofit academy...
2022-02-2213 min
Business Class: The Tourism Industry's PodcastNurturing Destination Growth with Richard Goldman - Saint AugustineIn this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, sits down with Richard Goldman, President & CEO of the St Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Richard shares his personal travel memories, challenges facing DMOs like theirs, and similarities between his work and fatherhood. RELATED: Motivation & Education - Find A Great Speaker For Your Next EventBusiness Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn...
2022-02-1830 min
Business Class: The Tourism Industry's PodcastThe Day I Met Oprah (and Gen Anderson)What would you do if you were just inches from a nine foot king cobra or face to face with the world's most dangerous bird, the cassowary? In this episode, Stephen Ekstrom from The Tourism Academy goes behind the scenes at the Saint Augustine Alligator Farm Zoological Park, an A.Z.A. accredited facility to meet the Head Curator, Gen Anderson.RELATED: Need An Educational (And Fun) Speaker? Check this out...Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult...
2022-02-0812 minBusiness Class: The Tourism Industry's PodcastDiscovering Self And Gullah Pride With Anita Singleton-Prather"I was determined not to lose my Gullah accent." When told she talked too fast and needed to slow down, Anita Singleton-Prather responded, "No, you need to speed up; you listen too slow."During a recent visit to Beaufort, South Carolina, The Tourism Academy's Stephen Ekstrom got to talk with Anita from the Gullah Kinfolk Traveling Theater about her Gullah roots, finding pride in her community, and what it's like to carry on a cultural legacy. RELATED: Find a Speaker for Your Next EventBusiness Class is brought to you by Learn Tourism
2022-01-2433 min
Business Class: The Tourism Industry's PodcastAsk Me Anything with Benjamin MaddyBenjamin Maddy, one of the most lovable people in tourism and your contact at Fogo de Chao, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to discuss Stephen's newest adventure as a full-time tourist. Together they talk about Stephen's decision to sell his home and everything in it, buying and outfitting an RV and the first few stops along his epic North American road trip.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build s...
2022-01-1341 min
Business Class: The Tourism Industry's PodcastAsk Me Anything with Keith SnodeKeith Snode, COO and Lead Navigator at Group Travel Odyssey, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to discuss Stephen's newest adventure as a full-time tourist. Together they talk about Stephen's decision to sell his home and everything in it, buying and outfitting an RV and the first few stops along his epic North American road trip.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your...
2021-12-3050 min
Business Class: The Tourism Industry's PodcastBecoming Fearless with Tony Hoover, Red Line Tours"Be fearless," says Tony Hoover, founder of Red Line Tours - a Los Angeles based walking tour and storytelling business. Tony joins Business Class host, Stephen Ekstrom, for this fun, enlightening and inspiring talk about resilience, reinvention and becoming fearless. RELATED: Find the perfect speaker for your next event or meetingRELATED: Get more support from your community with Tourism AmbassadorsBusiness Class is made possible by Group Travel Odyssey.Support the show
2021-12-0924 min
Business Class: The Tourism Industry's PodcastBuilding Business & Breaking Down Preconception with John Bridge - TravelBeak UK"We're competing for the visitors' time and loyalty," says John Bridge, Director of TravelBeat - a UK based trade representation and business development firm. John is this week's guest on Business Class with host, Stephen Ekstrom. Together they talk about what it takes to launch new products, break into new markets and who they look for at networking events. RELATED: Find the perfect speaker for your next event or meetingRELATED: Get more support from your community with Tourism Ambassadors Business Class is made possible by Group Travel Odyssey.
2021-12-0729 min
Business Class: The Tourism Industry's PodcastBuilding Community With Girls Love Travel Founder, Haley WoodsHaley Woods, full-time nomad and founder of the 1.2 million-member Girls LOVE Travel Facebook community joins The Tourism Academy's Stephen Ekstrom for this episode of Business Class. How a simple goal to make new friends and travel with them opened new doors and spawned amazing, over-the-top travel experiences on all seven continents. RELATED: Improve Visitor Experiences with Tourism Ambassador Training RELATED: Promote Your Destination And Get More VisitorsBusiness Class is made possible by Group Travel Odyssey.Support the show
2021-11-3033 min
Business Class: The Tourism Industry's PodcastTourism Business and Friendships with Frances Manzitto - Clarksville TennesseeOn this episode, Frances Manzitto from Clarksville, Tennessee joins The Tourism Academy's Stephen Ekstrom to share her thoughts on how tourism friendships and business relationships helped pave the way toward a fulfilling career. She also talks about her favorite local events, people who have influenced her business philosophy and what she's done to stay connected through turbulent times. Frances volunteers her expertise and insight a member of The Tourism Academy's Advisory Panel.RELATED: Tourism Ambassador Training & CertificationRELATED: Add Meaning To Your Meeting - Speakers BureauBusiness Class is made possible by Group Travel O...
2021-11-2332 min
Business Class: The Tourism Industry's PodcastBringing Out The Best In Others With Susan Zausner, CEO of the Intrepid MuseumSusan Marenoff-Zausner, CEO of New York City's Intrepid Sea, Air & Space Museum joins host, Stephen Ekstrom from The Tourism Academy, to share her thoughts on crafting and perfecting one's management & leadership style. She sheds some light on the programs happening within the Intrepid's steel walls that make STEM education more tactile and meaningful for tens of thousands of school children each year. RELATED: Diversity, Equity & Inclusion Courses Available On DemandRELATED:
2021-11-0923 min
Business Class: The Tourism Industry's PodcastTelling Amazing Stories with Jeff Kollath, Stax Museum of American Soul MusicJeff Kollath, Executive Director of the Stax Museum of American Soul Music, shares how music forms a common thread through history, culture, art and humanity. Jeff shares with Business Class host, Stephen Ekstrom, how an incredible tale of the Stax story, came to life and grew into a powerful exhibit. Plus, Jeff talks about his own career growth and his hopes for the future of Stax. RELATED: Science Says We Love To TravelRELATED: 6 Reasons Why eLearning Costs Less Than Traditional TrainingBusiness Class is made possible by Group Travel O...
2021-11-0431 min
Business Class: The Tourism Industry's PodcastGregg Caren, CEO of the Philadelphia CVB on Equity, Mentorship and True GritGregg Caren, CEO of the Philadelphia Convention & Visitors Bureau, joins The Tourism Academy's Business Class host, Stephen Ekstrom, to share his thoughts on overcoming adversity, finding strength in diversity and representing a wonderfully gritty city. Gregg also describes the way mentorships helped shape his career and who he looks up to. RELATED: Empower & Align Your Stakeholders With Tourism Ambassador TrainingRELATED: Diversity, Equity & Inclusion Courses You Can Take Right NowBusiness Class is made possible by Group Travel Odyssey Support the show
2021-11-0232 minBusiness Class: The Tourism Industry's PodcastKatinka Friis, Visit Denmark, finding local experiences & memorable momentsKatinka Friis from Visit Denmark joins host, Stephen Ekstrom, for this episode of The Tourism Academy's Business Class podcast. Katinka shares her experience, exploring Copenhagen, getting to know Denmark and translating that passion into a career abroad. Plus she shares a few tips on how to find authentic local experiences and immerse yourself in local culture.RELATED: Online Destination Training for Agents & OperatorsRELATED: Meet our Advisory PanelBusiness Class is supported by Group Travel OdysseySupport the show
2021-10-2818 min
Business Class: The Tourism Industry's PodcastHop on that plane with Paul Gauger, Visit Britain"Hop on that plane. Get on that train." says Paul Gauger, Senior Vice President/Deputy Regional Director for Visit Britain. Join host, Stephen Ekstrom, for The Tourism Academy's Business Class talk about following one's passion, being a part of major events, history, culture, heritage and intercontinental travel.RELATED: Online Destination Training for Agents & OperatorsRELATED: Meet our Advisory PanelBusiness Class is supported by Group Travel OdysseySupport the show
2021-10-2622 min
Business Class: The Tourism Industry's PodcastBeth Potter, TIAC-AITC turning travel tragedy into amazing experiencesBeth Potter, Executive Director at the Tourism Industry Association of Canada, shares her own professional journey with The Tourism Academy's Chief Strategist and host, Stephen Ekstrom on this episode of Business Class. Beth shares insight on the power of tourism to the Canadian economy and how a pretty awful travel experience turned into new lifelong friendships, great food and a cultural exchange like no other. RELATED: Guaranteed Inspiration and Empowerment - Find A Speaker For Your Next EventRELATED: Inclusive, Online and On Demand Tourism Ambassador Training & CertificationBusiness class is made possible by...
2021-10-2128 min
Business Class: The Tourism Industry's PodcastRichard Peterson on Building Stakeholder Alignment, US Cultural & Heritage Marketing CouncilRichard Peterson, President & CEO of the US Cultural & Marketing Heritage Council joins The Tourism Academy's Stephen Ekstrom to shed some light on his remarkable career, building community alignment and learning from his mentors along the way. He also offers a bit of insight on his personal collection of travel memorabilia. RELATED: The Tourism Academy's Advisory PanelRELATED: Creating Stakeholder Alignment with Online Tourism Ambassador TrainingBusiness Class is made possible by Group Travel OdysseySupport the show
2021-10-0738 min
Business Class: The Tourism Industry's PodcastAllison French, Broadway Inbound, and Anna Karnowski on travel, friendship & tourismOn this episode of Business Class, Broadway Inbound's Allison French and tourism leader, Anna Karnowski join our host and The Tourism Academy's Chief Strategist, Stephen Ekstrom for a great talk about the three very different and yes, somehow similar experiences each has had over the last 18 months. They share their experiences with business on hold, companies to reinvent and finding the right next career step through (and coming out of) the pandemic. RELATED: Tourism Ambassador Training & CertificationRELATED: Find The Right Speaker For Your Next MeetingBusiness Class is made possible by Group Travel...
2021-10-0447 min
Business Class: The Tourism Industry's PodcastShannan Carter, Live Travel & Tours on Turning a Love For Travel Into A CareerShannan Carter of Live Travel & Tours and former SYTA President joins Business Class host, Stephen Ekstrom to talk about her love of travel, turning that passion into a career and life changing moments she's experienced while traveling. Plus - chicken coops, rural shacks and her next destination.RELATED: Get Certified. Tourism Ambassador CertificationRELATED: Custom Course DevelopmentBusiness Class is made possible by Group Travel Odyssey.Support the show
2021-09-3031 min
Business Class: The Tourism Industry's PodcastDefining Value & DMO Culture with Deborah Ward, Executive Director - Omaha CVBDeborah Ward shares her career journey from broadcast journalism to the convention & visitors bureau at Visit Omaha. In this conversation with The Tourism Academy's Stephen Ekstrom, she discusses building her new career and growing into the role of CEO and understanding the impact of tourism within her community. Deborah shares what it takes to transition to a new career and tell an interesting story about the destination that people understand and enjoy, making them want to visit. She lets us know about Visit Omaha's pillars of work and her own joy as a new grandma.R...
2021-09-2322 min
Business Class: The Tourism Industry's PodcastThu Tran from New Orleans & Company on business empathy, working smarter and foodOn this episode of Business Class, Thu Tran of New Orleans & Company joins host, Stephen Ekstrom. Together, they talk about building a tourism career, the importance of working smarter - not harder, and becoming a sales leader with empathy, understanding and compassion. She also shares how she found community in the French Quarter. Plus - some of her favorite eats and foodie facts.RELATED: Tourism Destination Sales Training How to Move It OnlineRELATED: Best Practices & Strategies for Teaching Adults & Tourism Ambassadors Business Class is made possible by Group Travel OdysseyS...
2021-09-2230 min
Business Class: The Tourism Industry's PodcastRickey Thigpen, CEO of Visit Jackson Mississippi on Work That Makes Destinations Better, Stronger & More EnjoyableWhat's it like to lead destination marketing efforts in a soulful kind of place? Rickey Thigpen, CEO & President of Visit Jackson, Mississippi joins Stephen Ekstrom to share his thoughts on embracing community. He shares his experience from the Drum Corp and IT corner to creating a stronger, better destination that people want to visit and stakeholders are proud to support. Plus - being at the table for policy and bridging government & local community as destination leaders with a collective ambition.Business Class is made possible by Group Travel Odyssey.Support the show
2021-09-1630 min
Business Class: The Tourism Industry's PodcastWinning Over Stakeholders & Barn Dances with Heather Boehm Egan, Grapevine Texas CVBWhat does a destination marketing organization do? In this episode, Stephen Ekstrom talks with Heather Boehm Egan about her role at the Grapevine CVB, hosting the ABA Marketplace and what it takes to earn community support.Business Class is made possible by Group Travel OdysseySupport the show
2021-09-1626 min
Business Class: The Tourism Industry's PodcastKate Fox From Destination Salem, Massachusetts, a place where everyone has a homeKate Fox, Executive Director of Destination Salem joins Stephen Ekstrom for this episode of Business Class. Kate talks about balancing the needs of Salem, Massachusetts' local stakeholders with the economic benefits that come with tourism. She also shares a few surprising secrets of the city most known for its witchiness. So heat up your cauldron and grab your sage as you join us in Business Class from The Tourism Academy.Business Class is made possible by Group Travel OdysseyRELATED: Does My Destination Need Tourism Ambassadors?RELATED: How to Create a Tourism Ambassador Program
2021-09-1426 min
Business Class: The Tourism Industry's PodcastMarketing, leadership and hobbies with Adam Burke CEO of Discover Los AngelesIn this episode, Adam Burke, CEO of Discover Los Angeles sits down with The Tourism Academy's Stephen Ekstrom to shares his thoughts as a recovering marketer and leader of one of the largest Convention & Visitors Bureaus in the US. Plus - he discusses a fun hobby that might surprise you.RELATED: Tourism Ambassador Training - Create Alignment & Build RelevanceBusiness Class is powered by Group Travel OdysseySupport the show
2021-09-0735 min
Business Class: The Tourism Industry's Podcast48 Countries and Counting with Anna Karnowski, Tourism ExpertJoin the tourism and career conversation with Anna Karnowski, passionate traveler, experience promoter and all-around good person. Anna sits down with The Tourism Academy's Stephen Ekstrom to discuss key moments in her career, memorable travel experiences, and what it takes to shed that "boss" title and become a leader. The Business Class Podcast is powered by Group Travel Odyssey.Support the show
2021-09-0232 min
Business Class: The Tourism Industry's PodcastElliott Ferguson, CEO of Destination DC talks leadership, inclusion & career pathsElliott Ferguson joins Stephen Ekstrom for this episode of The Tourism Academy's Business Class podcast. Together, they discuss business integrity, hard work, overcoming obstacles and creating a more diversity, equitable and inclusive industry.. Elliott talks about making Destination DC a successful organization, his own roots in economic development and how he defines leadership. Business Class is made possible by Group Travel Odyssey. Support the show
2021-08-3124 min
Business Class: The Tourism Industry's PodcastCareer Crossroads with Carylann Assante, SYTA's Executive DirectorCarylann Assante, Executive Director of the Student Youth Travel Association (SYTA), is this week's guest on the Tourism Academy's Business Class podcast. She talks with Stephen Ekstrom about developing a love for travel early on, experiences that have influenced how she travels now, and her insight on the industry's ability to innovate.Business Class is powered by Group Travel OdysseySupport the show
2021-08-0525 min