Shows
Beyond the Mats & MirrorsDonuts, Dedication, and Dominance: Kevin Krinsky’s Local Marketing MasterclassIn this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle into a thriving Taekwondo academy rooted deeply in community connection. We unpack his grassroots marketing playbook, from school partnerships and local events to his now-famous “TaekwonDonut” collaboration. Kevin dives into the power of showing up, building young leaders, and becoming the recognized face in his town. Whether you're looking to grow enrollment, strengthen community ties, or stand out in a crowded market, this episode delivers practical, down-to-earth strategies you can use right away.
2025-12-0230 min
Beyond the Mats & MirrorsFrom UFC to Family Focused: Joe Lauzon’s Academy Success SecretsIn this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behind his studio’s marketing success—hint: it's all about the photos. Whether you’re a new school owner or scaling your second location, this one’s packed with golden insights.
2025-10-1434 min
Dance Studio Advertising | The PodcastDance Studio Marketing Secrets: Why Your Website Is Costing You StudentsYour dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfalls, like outdated designs, poor mobile optimization, and ineffective calls-to-action.Discover why putting your class schedule and pricing behind an opt-in form could transform your lead generation and how professional photography can set your studio apart. Don’t let your competitors outshine you online—this episod...
2025-02-0343 min
The Deep Specialization™️ PodcastHow Niching Down Scaled This Agency to 700+ ClientsIn this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.
If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.
Episode Highlights:
- How dropping out of high school led Stephen to...
2025-01-3150 min
Dance Studio 411From Clicks to Customers: Empowering Your Studio’s GrowthIn this episode of DanceStudio411, we're joined by Stephen Reinstein from Market Muscles to explore the essential elements of a dance studio website and how to optimize it to attract and retain more students. Stephen will walk us through common pitfalls studio owners often face, like putting too much emphasis on current students, overwhelming their site with information, or displaying schedules and pricing too soon. Discover how these missteps can hinder your lead generation and learn actionable tips to enhance your website and attract more students to your studio. Key Highlights Stephen’s background and Market Mu...
2024-09-2737 min
Success Never SleepsSuccess Never Sleeps 8-16-24
In this installment of #SNS, Brannon reflects on his time sharing the stage with Stephen Reinstein at DanceTeacherWeb.com in Las Vegas. They educated the attendees on optimizing their websites. Brannon takes you inside the valuable strategies and best practices he learned while impacting this event with Stephen.
Sponsors:
tusah.com
mystudio.io
kidslovelifeskills.com
lcaccountingsc.com
marketmuscles.com
In this episode of #SuccessNeverSleeps LIVE VIEWERS from Facebook & Instagram ask questions on business and life as BRANNON shares his experiences in the pursuit to master the mindset and help others like you, LIVE...
2024-08-221h 02
Beyond the Mats & MirrorsMass Enrollments That Actually Work: Michael Perri of MAIA / Championship Martial ArtsJoin host Stephen Reinstein in an electrifying episode as he sits down with Michael Perri, the dynamic COO of MAIA and head of the Licensing Department at Championship Martial Arts. Discover groundbreaking strategies for boosting student enrollment through mass enrollments and learn how to keep the momentum going strong even during the summer months. Whether you’re a martial arts school owner, an educator, or simply passionate about growth and success, this episode is packed with actionable insights and expert tips that you won’t want to miss. Tune in and transform your approach to stud...
2024-06-0648 min
Black Belt BusinessWhat Your Website ACTUALLY Needs To Generates Leads [Stephen Reinstein Ep. 37]Stephen Reinstein, CEO and founder of Market Muscles, a marketing and website design company that helps martial arts schools create websites that generate new leads consistently.
Stephen discusses the importance of strong websites for lead generation in the martial arts industry, and the problems most website have.
He shares his experience of reaching 1 million leads and highlights the key trends in website design, including the use of AI and chatbots.
Reinstein emphasizes the need for a professional-looking website that focuses on the customer's journey...
2024-05-0359 min
Beyond the Mats & Mirrors8 - Duane & Lauren Spires - Success Team CoachingJoin Stephen Reinstein for an enlightening episode of the Market Muscles podcast featuring Duane & Lauren Spires from Success Team Coaching, who are renowned experts in transforming martial arts schools, dance studios, and childcare centers into highly profitable ventures. In this engaging session, they delve into proven strategies for boosting revenue, increasing student enrollment, and improving staff recruitment. Whether you’re aiming to enhance your summer camp or after-school program, Duane and Lauren offer actionable insights that can help you achieve a seven-figure success. Tune in to learn how to refine your business model, optimize operations, and lead your organization to...
2024-04-2555 min
Beyond the Mats & Mirrors7 - Donovan Rider - CEO & Founder of Charleston Taekwondo (9 Locations & Growing)Donovan Rider, CEO & Founder of Charleston Taekwondo joined The Market Muscles Podcast where he's charged insights into what's allowed him to expand to 9 martial arts, summer camp, and after-school locations in just a few years, with plans for many more!
2024-03-3050 minSuccess Never SleepsSuccess Never Sleeps 6-16-23An effective website is vital to the success of growing your martial arts school. The do-it-yourself website have been the failure of many businesses. Learn digital media strategies that work and will get you the results to profit big with Stephen Reinstein, CEO and founder of Market Muscles.
Sponsors:
tusah.com
mystudio.io
kidslovelifeskills.com
lcaccountingsc.com
marketmuscles.com
In this episode of #SuccessNeverSleeps LIVE VIEWERS from Facebook & Instagram ask questions on business and life as BRANNON shares his experiences in the pursuit to master the mindset and help others like you, LIVE YOUR BEST LIFE!
2023-08-061h 01
Bowls with the BardThe Problem Plays: The Merchant of Venice with Terry Burnsed and Stephen ReinsteinThe Merchant of Venice is officially categorized as a problem play… and boy does it present problems. This week we go down the habit hole that is the Merchant of Venice with Terry Burnsed and Stephen Reinstein.Terry Burnsed (He/Him/His) has been acting in Denver and environs for over four decades. He has a Masters and a PhD from CU Boulder, and served as Dramaturg for (the now defunct) CityStage ["CityStage" is one word here] Ensemble in the 1990s. CSE produced his first play The Heretic's Wake in 1990. He is currently at work on another te...
2023-06-141h 11Success Never SleepsSuccess Never Sleeps – 7/9/21Special guest Stephen Reinstein, of Market Muscles. We will launch our new website for my schools, One Martial Arts, which features the latest version of their websites. Stephen will share his strategy, the how, and WHY his websites can help you to optimize getting quality leads through your site while cultivating your brand and unique culture.
Sponsors:
https://www.mystudio.io
https://kidslovelifeskills.com
https://lcaccountingsc.com
https://marketmuscles.com
Reviews:Your reviews mean the world to us. We appreciate everyone who takes 23-95 seconds to...
2021-07-091h 07
The Relentless CEO w/Adam Kifer#6 - Stephen Reinstein - Websites, Digital Marketing, and 90's R&B?Stephen Reinstein, Co-Founder of Market Muscles & Move With Pulse, is a website & marketing professional with over 15 years of experience. As a life long martial artist, Stephen married his two passions to create his businesses, which has now served the martial arts and fitness industries for over 5 years.
2021-01-2046 min
Beyond the Mats & Mirrors6 - Jason Silverman - CEO & Co-Founder of Powerful WordsJason Silverman, CEO & Co-Founder of Powerful Words joins The Market Muscles Podcast to discuss his take on business coaching for child activity center businesses, his unique experience with "E-Myth" by Michael Gerber, and more.
2021-01-1852 min
Beyond the Mats & Mirrors5 - The Application of KnowledgeDepending on where you are in your life or your business, the knowledge you need to grow may be something you already know... but haven't used in a long time. Stephen talks about understanding your current position, and accessing the knowledge you need to progress.
2021-01-1207 min
Beyond the Mats & Mirrors4 - Mike Storms - Certified Health & Wellness CoachMike Storms, certified health & wellness coach + martial arts school owner, joins The Market Muscles Podcast and talks about the power of nutrition, choices, mindset, and more. Learn how Mike added over $20,000/month to his bottom line without any additional expenses.
2021-01-071h 01Beyond the Mats & Mirrors3 - The Power of the ChainLearn how the Power of the Chain can help you achieve any goals you set for yourself, regardless of if they're fitness related, health, or business.
2021-01-0511 min
Beyond the Mats & Mirrors2 - Cris Rodriguez from Gracie PAC MMACris Rodriguez, owner of Gracie PAC MMA out of Tampa, FL, breaks down what has made her school so successful. Learn the exact marketing strategies that Cris has implemented to her business which allows her desired lifestyle.
2021-01-0358 min
Beyond the Mats & Mirrors1 - Frank Sahlein from 3rd Level ConsultingFrank Sahlein, owner of 3rd Level Consulting joins Stephen Reinstein to discuss business expansion, selling a business, and retirement, and how they all work for child activity centers such as martial arts schools, gymnastics studios, and more.
2020-12-2856 min
Software Process and Measurement CastLeadership, Coaching, and Mentoring, An Interview With Rebecca Staton-ReinsteinSPaMCAST 518 features our interview with Rebecca Staton-Reinstein. We discussed leadership, the difference between leadership and management, coaching versus mentoring and who should own your improvement program. Rebecca and I have known each other for years and I have always enjoyed her wisdom and pragmatic advice. She really delivers the goods. Rebecca's bio: REBECCA STATON-REINSTEIN, Ph.D. is the president of Advantage Leadership, Inc. Where she works with companies around the world that want strategic leaders and engaged employees to increase bottom- and top-line results and delight customers. Clients achieve their goals through strategic planning and leadership, management, team, and organizational...
2018-10-2837 min
Software Process and Measurement CastProduct Owners, The Hard Role in Agile LiveSPaMCAST 517 is very different from my original plan -- and pretty cool if I do say so my self. This week I spoke at ISMA 16 in Sao Paulo, Brazil. I was originally scheduled to open the session, however, the translators were two hours late. The Portuguese speaking speakers were moved earlier so that the conference could get started. During my wait, I discovered that I could record sessions on my iPhone, therefore, the SPaMCAST 517 is a recording of my talk, titled Product Owners In Agile – The Really Hard Role! If you would like a copy of the slides please email me...
2018-10-2135 min
The Level Up Lounge: Martial Arts Business & Training TalkEpisode 10 l Stephen Reinstein from Market MusclesMy good friend, Stephen Reinstein, joins us in the lounge for an in-depth discussion on all things web related. Stephen gives us all sorts of knowledge including: Biggest mistakes with your website Common Facebook ad performance issues The keys to a website that sells The best social media platform to use besides Facebook When & how often to post and so much more! Tune in now and subscribe!
2017-09-2000 min
The Field GuidesEp. 20 - Get the Buck Out!So, how do you feel about deer? Over the past 100 years, populations of the White-tailed Deer (Odocoileus virginianus) have gone from scarce to ubiquitous. There’s a significant body of research pointing to the detrimental impacts of deer overbrowsing on our forests. Here at The Field Guides, we don’t like to exclude anyone, but we are interested in learning about deer exclosures – structures designed to keep these plentiful herbivores out of an area. Usually they are placed to allow for forest regeneration or to study the effects of deer exclusion; often, it’s done for both reasons. So what doe...
2017-08-3047 min