Shows
Just Curious...Put People First and Everything Will Follow with Sarah Waddington CBEIn this episode of Just Curious, hosts Nicky Regazzoni and George Blizzard sit down with Sarah Waddington CBE, a powerhouse in the PR and communications industry. A seasoned leader, activist, and interim CEO of the PRCA, Sarah shares her journey from agency founder to industry advocate. She opens up about her leadership evolution, the importance of professional development, and the systemic issues affecting PR, particularly the gender imbalance highlighted in the CIPR’s “Missing Women” study, which she developed with husband Stephen Waddington through their consultancy, Wadds,Inc. Sarah also discusses Socially Mobile, the initiat...2025-04-1657 min
Better Business OutcomesLooking back in 2024 and forward to 2025Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.They discuss:The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation.AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration of risk issues. There will be a back-to-basics focus on authentic communication and human relationships in 2025.Despite 2024...2024-12-2622 min
GovComms: The Future of Government CommunicationEP#171: The AI Revolution in CommsAI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators.However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting medi...2024-12-1034 min
Better Business OutcomesJohna Burke - Why measurement is key to the credibility of public relations in managementIn this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.They discuss:How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.How to use real-time data to manage the performance and effectiveness of public relations campaigns.How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes...2024-11-2126 min
#FuturePRoof podcastPitch ForwardHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode four of our new season!---In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications. They discuss:Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wh...2024-11-0623 min
#FuturePRoof podcastNathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the worldHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode three of our new season!-------On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural an...2024-11-0421 minBetter Business OutcomesPitch forwardIn this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.They discuss:Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.A recent Co-op and DEMOS event that explored how social mobility drives innovation and business growth in the UK. It’s aligned with th...2024-10-3122 min
Better Business OutcomesNathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the worldOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business- The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech- Imperfection in the...2024-10-1720 min
#FuturePRoof podcastA podcast from IndiaHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode two of our new season!-------Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and c...2024-10-0721 minBetter Business OutcomesA podcast from IndiaSarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each yearThe abuse of power and influence within the creative industries continues to silence victims. Better governance is needed and compromise agreements should have little to no role in practiceLabour has...2024-10-0320 min
#FuturePRoof podcastIntroducing Better Business Outcomes!Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode one of our new season!---Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we...2024-09-1918 minBetter Business OutcomesBetter Business Outcomes is back!Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we’re sustainable in 2025.· Both Sarah and Stephen spoke at the PRCA conference in London this week. It explored a range of issues facing practitioners from the challenging economy to diversity and from artificial intelligence to changing media consumption.· We knew the shift from traditional print...2024-09-1917 min
The Elephant in the Room119: Misinformation, Disposable Diversity, Ethics in PR with Prof. Lee Edwards, Department of Media and Communications London School of Economics and Political Science Shownotes:In the past couple of years, there have been a lot of discussions, debates, articles around how PR practitioners can combat misinformation. It is often cited as one of the bigger challenges along with AI (advanced technology) facing the PR industry.The Elephant in the Room is the role of PR professionals in the dissemination and amplification of misinformation and fake news. How complicit are we as an industry when propagating the agenda of businesses, individuals, and governments?Beyond the industry a lot of people ascribe ‘spin’ a pejorative term to th...2024-07-3150 min
Life's Dirty Little Secrets PodcastSecret #31: Our Favorite Dirty Little Secrets - Season 2Emma Waddington and Chris McCurry host the wrap-up episode, celebrating the end of season two. They reflect on various discussions from the season, including self-discovery, personal growth, relationships, equity, social justice, and mental health.The wrap-up includes highlights from various episodes, featuring topics such as challenging societal norms, the importance of self-regulation in neurodivergent individuals, and the complexities of relationships with narcissistic personalities.Highlights: Sibling Dynamics and Aggression Sexual Education Victim Blaming Neurodivergence[00:00] Introduction and Season Two Wrap-Up[01:29] Challenging Norms and Definitions[01:38] Self-Discovery and Authenticity[02:59] Dr. Steve...2024-07-041h 06
Life's Dirty Little Secrets PodcastSecret #23: Good and Evil with Stephen BatchelorIn this enlightening Life's Dirty Little Secrets episode hosts Emma Waddington and Chris McCurry delve deep with the Buddhist philosopher, Stephen Batchelor on navigating ethical dilemmas in a world bound by societal norms. In this episode, Stephen challenges listeners to find courage and clarity in uncertainty, and to embrace radical self-acceptance as a means to thoughtful, compassionate living.Touching on the need for like-minded communities amid the decline of traditional institutions, this episode encourages individuals to consciously forge new support systems. Stephen's call for a personal approach to spirituality and ethics resonates throughout the discussion, advocating for...2024-03-1449 min
Fuse - The PR, Marketing and Communications PodcastElevating Social Mobility in PR with Stephen and Sarah WaddingtonJoin us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.
Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged.
Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIP...2024-02-0647 min
Life's Dirty Little Secrets PodcastSecret #19: Season 2 - Life's Dirty Little SecretsFor season 2 of "Life's Dirty Little Secrets" podcast, hosts Chris McCurry and Emma Waddington express the importance of embracing our fallibility in a society that often rewards pretending to be perfect.They give a sneak peek of the exciting conversations lined up for the upcoming season, featuring guests and topics such as Steve Hayes (myth of normalcy), Kristen Campbell (our sexual selves), Elisabeth Lahti (the Finnish concept of sisu), Dr. Zurita (the downsides of perfectionism), and Stephen Batchelor (the duality of good and evil) and more.Don't miss out on this insightful and engaging podcast...2024-01-3109 min
PR Resolution podcast2024 PR Forecast with Stephen WaddingtonIt's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?
I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible.
Stephen Waddington (AKA Wadds) is the Founder and...2024-01-0431 min
Embracing Marketing MistakesIs AI the Ultimate Disruptor in PR? Stephen Waddington on the Future of MisinformationWhat topic would you like us to cover next?Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough times, from staying true to clients, to effective fiscal management.In a fascinating twist, we dive into the depths of artificial intelligence (AI) and its game-changing potential in the world of public relations. We explore the tantalizingly...2023-10-2448 min
Stories and Strategies with Curzon Public RelationsHow AI Tools Are Already Impacting the PR Profession – And Where It’s All GoingWe’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 m...2023-04-3022 min
Better Business OutcomesClive Ormerod: Creating a fitter planetOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet.· Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z.· Making diversity, equity and inclusion a mindset and a culture. · The biggest challenges and opportunities facing the wellbeing and fitness industries right now.· How to keep mentally and physically well during this time of sustained political and...2023-03-0125 min
Better Business OutcomesEmma Thwaites: Inspiring organisations to innovate with data to improve societyOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute.They discuss:How open data leads to better insights, decision making, innovation and societal impactUsing open data to tell stories: ODI fuel poverty and food poverty data projectsHow organisations can build a data culture and best practice data infrastructureThe impact of open data on the banking industry and improving access to sporting infrastructureHow risk and experimentation based on data...2023-02-2224 min
Better Business OutcomesProfessor Lee Edwards: Building bridges between theory practice as a driver of innovationOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss:· Whether public relations is a force for good or a means for organisations to corrupt the public conversation?· Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society· The impact of research on mental health and how to avoid becoming frustrated· Small events and communities as a bridge between public...2023-02-1516 min
Better Business OutcomesCaroline Marrows: Speaking truth to power for those without powerOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice.They discuss:· The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes · Navigating a complex stakeholder environment and speaking truth to power for those without power · The benefit of strong leadership communication and engag...2023-02-1516 min
Better Business OutcomesProfessor Lee Edwards: Building bridges between theory practice as a driver of innovationOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss:· Whether public relations is a force for good or a means for organisations to corrupt the public conversation?· Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society· The impact of research on mental health and how to avoid becoming frustrated· Small events and communities as a bridge between public...2023-02-0821 min
Better Business OutcomesKatie King: Understanding the potential of artificial intelligenceOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss:· The potential of artificial intelligence as a tool to support marketing and public relations activity· The risk issues that business leaders should be concerned about in thinking about data and the application of AI · The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and society· The division of labour between people and machines· ...2023-02-0122 min
Better Business OutcomesTom Levitt: Building socially responsible companies that support their communitiesOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss:● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Delivering good at scale from a political, business and societal perspective and the positive and negative imprint created by every organisation● Why implementing an activist approach should be a consideration for every brand● The Community Interest Company...2023-01-2521 min
Better Business OutcomesSarah Dewar: Leadership through humility and authenticityOn this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss:· How great leaders have humility and authenticity and see people holistically, not just as employees· Social network theory and the importance of relationships in the workplace· Rounded wellbeing strategies· What leaders should be thinking about in terms of their health and their employees’ wellbeing during this cost-of-living crisis· The services available for people needing help and what companies can do to make a return to work easier · ...2023-01-1820 min
Better Business OutcomesAlison Goldsworthy: It can physically hurt to change your mindOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy.They discuss:Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledgeTechnology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make a constructive contribution to discussion, debate and innovationHow Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during loc...2022-12-1430 min
Better Business OutcomesTokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potentialOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready.They discuss:· Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE· Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work· The structural issues currently preventing a pipeline of diverse talent from school leaver age upwards in UK industry· Tokunbo’s time as a Cabinet Officer appointed Social Ent...2022-12-0722 min
Better Business OutcomesDr Stephanie Hare: Are you using technology, or is it using you?On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare.They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective · Regaining control of data and technology, and looking forward to the social media era of the web· The need fo...2022-11-3022 min
Good Journeys with Ben Veal007 | Sarah Waddington CBEWhy is creative industry growth disproportionately benefiting the privileged? Are working class people behind held back from progressing within the PR industry? What are the barriers that are preventing the communications industry from becoming more diverse and inclusive?
Our guest for episode seven of the #GoodJourneysPod is Sarah Waddington CBE - social mobility activist, chartered PR practitioner and highly experienced management consultant.
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With over 20 years' experience in helping organisations to articulate their purpose, create value and deliver social impact, Sarah rea...2022-11-2851 min
Better Business OutcomesJon Geldart: “The pale, male and stale days of the IOD are over”On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton· The IoD as the home of diverse leadership talent and a place where better directors are made· The thorny business issues facing directors right now and Jon’s predictions for the year ahead· The unique challenges faced by membership bodies compared to other business models· Communications as core to organisational strategy and the avoidance of ambigu...2022-11-2318 min
Truth, Lies and WorkHow to Support Your Team Through Redundancy: Lessons from the Twitter Layoffs (Part 2 of 2)In the previous episode, we left things on a bit of a bombshell - the Global Head of Wellness at Twitter was unsure if Twitter would survive!Following Elon's acquisition of Twitter on the 27th of October 2022, he promptly fired almost 50% of the staff. However, it's how he did it that has angered people.In this episode, we continue our conversations with our experts and look more into the impact of these layoffs.
We get the expert opinion on how the brand and PR were handled from Stephen Waddington, a PR guru, the visiting...2022-11-2227 minTruth, Lies and WorkWhat Led to Twitter's Layoffs? Uncovering the Truth (Part 1 of 2)Well... it's been quite the month for the tech industry.Following Elon's acquisition of Twitter on the 27th of October 2022, he promptly fired almost 50% of the staff. However, it's how he did it that has angered people.In this episode we have exclusive interviews with 3 industry insiders:
We get the expert opinion on how the brand and PR were handled from Stephen Waddington, a PR guru, the visiting professor of PR for Newcastle University and a former head of CIPR.
We get the Twitter inside story from Dr Candice Schaefer, a Licensed Clinical Psychologist...2022-11-1558 minBetter Business OutcomesWelcome to Better Business OutcomesIntroducing a new podcast from Sarah and Stephen Waddington of Wadds Inc.Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience.This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to...2022-10-1201 min
Eat The Pudding First: The TakeawayMaking the most of experience with Stephen Waddington, serial non-executive directorNobody has all the answers – especially if you're starting out in your first business venture. There are, however, those who have been there, done it, and got the t-shirt, so why not feed off of their advice and experience? Bringing a non-executive director in can take your business to new heights, a role both Gary and this week's guest, Stephen Waddington, have played time and time again. In this week's episode, we talk about how NEDs operate, what they bring to the table, and why bringing one on board could be the right move for you.2022-09-2148 min
The Talking Balls PodcastEpisode 63 - Steven Hallworth (Reloaded)On the eve of last season we talked to the ambitious Steven Hallworth about the state of the game, the mental toughness needed to play well, practicing, players behind the scenes and mates in the game.A good talk with another player that we'll be looking out for on the Tour as we follow his fortunes. The podcast was recorded on 7 July 2021 with Steve at RAF Waddington where he has a table set up to use.Check out his partner's make-up business, Susannah https://t.co/R7QBbveQSQ?amp=1Music from Uppbeat (free for Creators!):2022-06-0839 min
PRmoment PodcastA discussion about the underrepresentation of working class people working in public relations, on The PRmoment PodcastOn the PRmoment podcast this week we’re talking about the lack of working class people working in public relations in the UK. In an attempt to increase the opportunities for working class people in PR Sarah Waddington and Stephen Waddington have launched Socially Mobile.Socially Mobile is a not for profit that offers training to people with a 1 to 3 years’ PR experience to turbo charge their careers.It deliver trainings to those from lower socio-economic backgrounds, as well as under-represented and under-served groups including black, Asian and ethnic minority practitioners, women returners and those with...2021-11-2931 min
#FuturePRoof podcast#FuturePRoof podcast: Socially Mobile update#FuturePRoof podcast: Socially Mobile update With Stephen and Sarah Waddington Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry. The project expects to launch its first cohort of students in October. The learning design is complete and content production underway. We're looking for support sharing the story of Socially Mobile with industry networks, candidate recruitment, and assessment and marketing. We're grateful to the growing Socially Mobil...2021-08-0817 min
Coach ClassInterview with Stephen Waddington, Founder and Managing Partner, Wadds IncStephen is a professional advisor to agencies and communication teams, an author and teacher, He has a track record of founding, growing and managing change within creative agencies. We met many moons ago when we were colleagues on the CIPR social media panel - considered to be quite ahead of its time back then with an amazing group of people around the table. Founded in April 2010 the panel was made up of CIPR members (and me!) who were considered to be some of the foremost social media thought leaders and contributors at the tim...2021-08-0316 min
The Talking Balls PodcastEpisode 13 - Steven Hallworth "Straight Outta Lincoln!"On the eve of the new season we talk to the ambitious Steven Hallworth about the state of the game, the mental toughness needed to play well, practicing, players behind the scenes and mates in the game.A good talk with another player that we'll be looking out for on the Tour as we follow his fortunes. The podcast was recorded on 7 July 2021 with Steve at RAF Waddington where he has a table set up to use.Check out his partner's make-up business, Susannah https://t.co/R7QBbveQSQ?amp=1Music from Uppbeat (free for...2021-07-1439 min
#FuturePRoof podcast#FuturePRoof podcast: Socially Mobile launch#FuturePRoof podcast: Socially Mobile launch With Stephen and Sarah Waddington In this latest edition of the #FuturePRoof podcast we discuss: Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of Socially Mobile – we’d love your support and will shortly be recruiting assessors – please watch this space and get involved. Research from the National Centre for Universities and Business and the University of Cambridge shows the pandemic has caused a hiatus in R&D and innovation. The findings are a matter...2021-06-1221 min
#FuturePRoof podcast#FuturePRoof: Rethink and reconnect#FuturePRoof: Rethink and reconnect With Stephen and Sarah Waddington The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence. Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment. Income for the top 150...2021-05-1120 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50194: Unpacking Stephen Waddington's thought leader journeyStephen Waddington is a genuine thought leader in the PR and communications space.
A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams.
Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University,
In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in...2021-05-0246 min
You're my commsHEROS2-E10: PR is not a con? In conversation with Stephen WaddingtonIn this episode, Stephen Waddington tells us how lockdown has been for him and how in the last 12 months he set up Wadds Inc, published a book and launched WaddsCon. You’ll hear more about some exciting projects Stephen is currently working on how Yorkshire and the North East is emerging as a powerhouse of PR.Twitter: twitter.com/waddsLinkedIn: linkedin.com/in/stephenwaddington2021-04-2231 min
#FuturePRoof podcast#FuturePRoof podcast: lockdown eases in England#FuturePRoof podcast: lockdown eases in England With Stephen and Sarah Waddington Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone Hybrid workplace: Employers reporting increased productivity benefits from homeworking compared to last summer according to the CIPD. We’ve found our home working rhythm Shocking social: Amazon has gone on the offensive last week replying directly to critical tweets. 'Fake' Twitter users have rushed to Amazon's defense over unions and work...2021-04-0221 min
#FuturePRoof podcast#FuturePRoof podcast: Can I go back to the office yet?#FuturePRoof podcast: can I go back to the office yet? With Stephen and Sarah Waddington When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional protocol Future of the office - we should listen to the voice of the future workforce as we make plans for the future Blowing smoke - British American Tobacco’s use of influencers and emerging...2021-03-0821 min