Shows
Sell With AuthorityWhy It's Not About You, with Robin & Steve BoehlerBefore I introduce our very special guest experts joining this episode of Sell With Authority, I want you to pause and consider something. What if the reason you're not winning more new business has very little to do with your talent… your portfolio…or even your credentials? What if the pitch you're preparing is focused on the wrong thing? Here's the hard truth: winning pitches aren't about you. In their outstanding new book, It's Not About You: Winning More Business in a Crowded Agency World, Robin and Steve Boehler of The Me...
2025-12-1745 min
Agency Business#49: Steve and Robin Boehler — on the Omnicom–IPG deal and what it means for agenciesWelcome to Agency Business. This week, Olivia and Brian talk with Steve and Robin Boehler of Mercer Island Group as the industry absorbs one of the most disruptive weeks in recent holding company history. The Bowlers break down Omnicom’s restructuring, including the abrupt shuttering of several legacy creative agencies, and explain why decades of diluted positioning left many large networks vulnerable. They also outline why consolidation is sharpening client anxiety, how brand clarity deteriorated across holding companies, and what marketers really look for when evaluating agency partners in periods of instability.Steve and Robin di...
2025-12-0829 min
It Could Happen HereIt Could Happen Here Weekly 190All of this week's episodes of It Could Happen Here put together in one large file. - Palestine’s Stolen Future - The Genocide Budget (And How to Stop It) - Protest, Immigration Enforcement, and the Unhoused Community - The Minnesota Assassination & Evangelical Terrorism - Executive Disorder: White House Weekly #24 You can now listen to all Cool Zone Media shows, 100% ad-free through the Cooler Zone Media subscription, available exclusively on Apple Podcasts. So, open your Apple Podcasts app, search for “Cooler Zone Media” and subscribe today! http...
2025-07-123h 03Behind the BastardsIt Could Happen Here Weekly 190All of this week's episodes of It Could Happen Here put together in one large file. - Palestine’s Stolen Future - The Genocide Budget (And How to Stop It) - Protest, Immigration Enforcement, and the Unhoused Community - The Minnesota Assassination & Evangelical Terrorism - Executive Disorder: White House Weekly #24 You can now listen to all Cool Zone Media shows, 100% ad-free through the Cooler Zone Media subscription, available exclusively on Apple Podcasts. So, open your Apple Podcasts app, search for “Cooler Zone Media” and subscribe today! http...
2025-07-123h 03It Could Happen HerePalestine’s Stolen FutureGuest host Dana El Kurd, Palestinian researcher and writer, provides an overview of Palestinian politics, explains the legitimacy crisis within Palestinian politics, and outlines the impact international actors have had on Palestinian leadership and strategy. She highlights how these issues affect ending the war on Gaza, and the future of Palestine more broadly. Sources: Raz Segal on genocide - https://jewishcurrents.org/a-textbook-case-of-genocide Omer Bartov on genocide – https://www.democracynow.org/2024/12/30/omer_bartov_israel_gaza_genocide Amos Goldberg on genocide - https://thefirethesetimes.com/2025/05/25/intent-holocaust-studies-and-the-gaza-genocide-w-amos-goldberg/ Khaled Elgindy on Biden’s “be...
2025-07-0725 min
Think Fresh. A de Novo Marketing PodcastWinning Work: The Power of Creativity & CollaborationSteve and Robin Boehler of Mercer Island Group join us to explain what fuels the best work from the world’s biggest brands and agencies of all sizes. Industry veterans, they’ve seen firsthand the powerful combination of creativity and collaboration. Agency advantages. Industry trends. Discovering insights that shape campaigns. We cover it all.
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."
Links:
Mercer Is...
2025-06-251h 11
Better Experiences by Design™How to Master the RFP Process and Land the Deal with Steve BoehlerIn this episode of Better Experiences by Design™, host Susan Quinn speaks with Steve Boehler, founder and partner of Mercer Island Group, about client acquisition strategies and how businesses can improve their chances of winning RFPs—not just by following the rules, but by showing up strategically, authentically, and with purpose.With decades of experience helping firms stand out in the highly competitive selection processes, Steve dives into the mindset of procurement teams and decision-makers, explaining how trust, clarity, and confidence can tip the scales in your favor. From pre-submittal positioning to making the most of t...
2025-05-1540 min
Doing Business with a Servant's HeartYour network is everything Featuring: Jimmy BohelerSend us a textIn this episode of "Doing Business with a Servant's Heart," host Steve Ramona speaks with Jimmy Boehler about the innovative benefits of live chat services for small businesses. Jimmy introduces a unique approach that employs real agents rather than AI or automated bots, emphasizing the importance of human interaction for converting website visitors into leads. With a team of 300 agents available 24/7, businesses can provide instant assistance to potential customers in both English and Spanish, significantly enhancing customer engagement. Jimmy explains the potential return on investment, noting that businesses can experience a 32% to 40% increase...
2025-03-2623 min
Drop Site NewsThe Gaza Ceasefire Stalemate and the Case of Mahmoud Khalil: A discussion with Sami Al-ArianOn Wednesday, President Donald Trump’s Special Envoy to Middle East Steve Witkoff arrived in Doha, Qatar for negotiations on extending the Gaza “ceasefire” and exchange of captives deal between Hamas and Israel. These talks come in the midst of the Muslim holy month of Ramadan and as Israel has continued to violate the terms of the original agreement signed on January 19. This weekend Israel cut off electricity to the one remaining desalination plant in Gaza, which provided drinking water to some 500,000 Palestinians. Israel claims it is undertaking these actions in an effort to pressure Hamas, effectively admitting to carryi...
2025-03-1239 min
Redemption MeditationsHow Did We Get Here? | Ron BoehlerWhile Dana is evangelizing Skinwalker Ranch, Steve and Lee welcome Gifted Brother Ron Boehler to the podcast to tell his story of how God saved him and brought him to RBC. We love these episodes and it's always a pleasure to hear stories of God's providence in an individual life. Huge thanks to Ron.Feel free to send questions (whether written, audio, or video) to office.redemptionbiblechurch@gmail.com.*********************************************************************Website: rbcbellefontaine.comIntro Music: “Thunder” by Telecasted
2024-07-0359 minSell With AuthorityHow to Stand Out From Competitors, with Robin & Steve BoehlerHow to stand out from competitors and make yourself an easy yes? Get the answers here on how to stand out from competitors. If you've been listening to the podcast for a while now — you know we share insights and tactical examples for how to stand out from competitors and make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With Authority, Robin and Steve Boehler. Ro...
2024-04-1749 min
Question EverythingHow small agencies can win big clients with Robin & Steve Boehler, Founders @ Mercer Island GroupConsider this your all-access pass to advertising's top agency/client matchmakers. We're chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast's top consultancy firm helping both brands and agencies solve critical business and organizational challenges. In this episode, Robin and Steve reveal all the insider info behind the agency review process — from how to catch a marketer's attention to what clients want to see in a pitch. They share tips on mastering the all-important "tissue session," the magic small agencies bring to a pitch, why chemistry and listening skills are make-or-break fo...
2024-03-0152 min
On Top of PR with Jason MuddHow to be a great Chief Marketing Officer with Mercer Island Group’s Steve BoehlerSend us a textOur episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.Five things you’ll learn from this episode:Why delegation is important for a CMO.What to do before you cut the cord on an old agency or hire a new one.How to manage an already small budget for the best results.How to be ready for the role of CMO.Habits to establish in order to be a successful CMO.Quotables
2022-04-1939 min
Perfect Balance: An Advertising Law PodcastEpisode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process ClarityNegotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Mercer Island Group co-founder and partner Steve Boehler for a discussion of key issues—including mutual trust, transparency, flexibility and process clarity—that advertisers and agencies should consider as they negotiate new master agency agreements or review existing contracts to build collaborative and effective relationships with each other.
2021-03-2428 min
Build a Better Agency PodcastThe buying journey of your agency's prospects with Robin BoehlerLike every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It's amazing to me that many agencies teach their clients about buying journeys and yet don't really understand what their prospects go through as they go to market. Robin and Steve Boehler are the principals at Mercer Island Group and every day, they help brands find that perfect agency partner. They have a unique lens into the emotional roller coaster that prospects ride on...
2019-12-0253 min
A Healthy DoseAdam Boehler Live @ HLTHLive from HLTH 2019 in Las Vegas, Trevor and Steve chat with Adam Boehler, Chief Executive Officer of the United States International Development Finance Corporation.
2019-10-3126 minBuild a Better Agency PodcastHow to ask for the client's business, with Steve Boehler and Lindsay O'NeilIn last week's encore interview with Robin Boehler — we talked about the biz dev practices that she and the team at Mercer Island Group see when they're sitting on the client's side of the room. If you listened to that episode — you heard me say that if you implement the best practices Robin shared, you're going to see the difference in your win rate. And because I want you to be as prepared as possible as you step into 2019 — I invited Steve Boehler and Lindsay O'Neil, also from Mercer Island Group, to join me for this week's episod...
2018-11-2653 minBuild a Better Agency PodcastBiz dev best practices from the client's side of the room, with Robin BoehlerBusiness development is a topic that is always front-and-center for agency owners. So I'm welcoming back one of our most popular guests, Robin Boehler from Mercer Island Group, to talk to us about the observations she and her team have made as they work with both agencies and clients who are asking to be matched with agencies. From those observations, Robin will outline some of the best practices that we need to be mindful of as we work to grow our agencies. One of my favorite songs from the play Hamilton is "In the Room Where it Ha...
2018-11-1955 minBuild a Better Agency PodcastHow to Win Your Next Client, with Steve BoehlerSteve Boehler is a founding partner at Mercer Island Group - a strategic management and marketing consultancy. The company has three key practice areas: strategic business consulting, organization effectiveness, and client-agency relationships. They help companies and executives succeed. One of the ways they do that is by helping them better position themselves and sell more effectively by better bonding with prospects around the prospects' needs. They work with agencies of all sizes and types as well as consult to major clients in the US and across the globe like Microsoft, Ulta Beauty, PetSmart, Starbucks and many other fine firms.
2017-10-3058 min
Bubble BoysBBIE5: MoonshinersSven and Henry sit around the campfire and spin yarns with some unexpected friends. Join them won't you?
Featuring:
Steve Nelson as Sven Ingaborg
Andrew Tisher as Henry Mossmouth
Bill Boehler as Jackknife
Mike Brunlieb as Turtleneck
and Scott Nelson as River Drew
With excerpts from original songs "Two Thieves" and "Sea"
2013-04-1030 min