Shows
The CMO WhispererBrian Kotlyar Explains What’s Hype vs Reality in AI MarketingMy guest this week is Brian Kotlyar, Head of Marketing & Growth at Hightouch, the leading composable CDP that helps companies activate their data warehouses to drive personalized marketing and business operations. With 20-plus years of experience at Intercom, Sprinklr, and New Relic, Brian knows how to cut through the martech noise and build teams that turn data into real growth.
2025-08-2228 minThe CMO WhispererLeadership Without Assholes Allowed — Shelley ZalisMy guest this week is Shelley Zalis, CEO and co-founder of The Female Quotient, a true trailblazer known as the “Chief Troublemaker.” She has always made her mark as an entrepreneur, a global advocate for women in the workplace, and a three-time movement maker. She pioneered online research, co-founded the #SeeHer initiative, and built The Female Quotient, home to the world's largest community of women in business. With accolades like the Matrix Award and recognition as one of LinkedIn's Top 20 Most Influential Voices, her impact is undeniable.
2025-08-1532 minThe CMO WhispererCreativity as a Life Skill: Crayola CMO Vicky Lozano Breaks the MythMy guest today is Vicky Lozano, the CMO of Crayola — yes, the company that basically defined many of our childhoods. In her role, Vicky leads Crayola’s consumer communications, partnership marketing, digital and omnichannel marketing, interactive app portfolio, education, and location-based entertainment. Before joining Crayola, she managed a $1.2 billion gum and mints portfolio at Cadbury, working on well-known brands like Trident and Dentyne.She has also held major roles at Miller Brewing, Warner-Lambert, and Pfizer.What I love most about Vicky is that she’s not just a brand leader — she’s a creativity evangelist with a business b...
2025-08-0832 minThe CMO WhispererEric Williamson on Fixing the B2B Branding Blind SpotMy guest this week is Eric Williamson, Chief Marketing Officer at CallMiner.Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel growth and pipeline.Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation for the open DXP platform.His agency background includes senior leadership roles at...
2025-08-0129 minThe CMO WhispererEliot Hamlisch Is Turning Train Passengers into Guests — Here’s HowMy guest this week is Eliot Hamlisch, Executive Vice President and Chief Commercial Officer at Amtrak, a role he took on in September 2023. He's been leading initiatives across pricing, revenue management, marketing, product development, and the entire customer experience for Amtrak’s national network. Whether you're riding the Northeast Corridor or traveling cross-country, Eliot is focused on reinventing the journey—from schedule planning to digital touchpoints.He's helping drive Amtrak’s goal to double ridership by 2040 and make rail a preferred choice for American travelers. Before joining Amtrak, Eliot served as Executive Vice President and Chief...
2025-07-2931 minThe CMO WhispererCracking the Code of Customer Experience with Dave EdelmanMy guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he’s an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups. His new book, Per...
2025-06-2034 minThe CMO WhispererRedefining the CMO Pipeline with Jennifer Renaud My guest this week is Jennifer Renaud, CEO and board director at Coolhouse Botanics, where she leads corporate and portfolio strategy, operational expansion, and investor alignment for the Kradle pet wellness brand. With over 30 years of experience—including global marketing leadership at Oracle Marketing Cloud and Masonite—she excels in building enterprise value through growth strategy, brand revitalization, and cross-sector innovation. Throughout her career spanning enterprise technology, medical devices, building products, and CPG, Jen has reshaped organizations to outperform expectations, especially during periods of complexity, disruption, or scale-up. Beyond her executive acumen, Jen is a dynamic thought leader...
2025-06-0632 minThe CMO WhispererFrom McDonald’s to ADT: DeLu Jackson on Brand Transformation and TrustMy guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT. A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world’s most iconic brands, including McDonald’s, Audi, Kellogg’s, Nissan, Subaru, ConAgra, and now ADT. He’s known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security space. With an undergraduate degree in Politics from Princeton University and an MBA from NYU Stern School of...
2025-05-3029 minThe CMO WhispererEvan Day Breaks Down the Neuroscience Behind Fear-Based MarketingMy guest this week is Evan Day. Evan is the VP of Digital Marketing at BriteCap Financial, where he’s been mastering the art and science of making complex things simple for over 15 years. He’s worked with giants like Comcast and global heavyweights in publishing, bringing data-driven strategy to the forefront at every stop. But that’s not all. Evan is also pursuing a Ph.D. in psychology with a focus on neuroscience—because apparently having a master’s in data science wasn’t enough. Overachiever. He’s diving deep into the fascinating intersection of brain science and mar...
2025-05-2328 minThe CMO WhispererCreate the Demand to Collect the Demand: Jenny Wall on Marketing That Moves PeopleMy guest this week is Jenny Wall, Chief Marketing Officer at VideoAmp, a company that's transforming the world of media measurement and advertising performance. With over 30 years of experience leading marketing for some of the most iconic entertainment and tech brands—including HBO, Netflix, Hulu, and Nickelodeon—Jenny is known for creating bold, innovative campaigns that not only drive results but shape culture. She's also been recognized as one of Adweek's most influential women in advertising.
2025-05-1633 minThe CMO WhispererLead with Heart, Scale with AI: Bruce Hershey on Modern MarketingMy guest this week is making his second appearance on the CMO Whisperer podcast, and for good reason. He’s a CMO who’s helped Fortune 500 companies, startups, and even a scratch-made pizza shop break through the noise. He’s driven $350 million in revenue from one campaign. He’s sparked 45% growth in online grocery and built brands that lead with meaning and scale with precision. With over 25 years in the game, Bruce Hershey isn’t just a marketer—he’s a builder, a breaker, and someone who’s redefining what it means to be a CMO. Bruce brings a rare mix...
2025-05-0928 minThe CMO WhispererMarketing Only Matters When It WorksMy guest this week is someone whose career path may not be linear, but it's been anything but boring. Jason Chebib started out in some of London’s top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep en...
2025-05-0230 minThe CMO WhispererFrom Data to Trust: Tory Pachis on Mastering CRMMy guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica’s logo and brand platform. Tory has also push...
2025-04-2529 minThe CMO WhispererThink Human in the Age of AI with Doug ZarkinMy guest this week is Doug Zarkin, a transformative leader in branding and marketing, known for his quick-thinking, human approach. His career highlights are many, including co-founding breakthrough advertising, youth entertainment, and lifestyle marketing campaigns; leading the successful launch of Avon’s mark. brand; and elevating Victoria’s Secret PINK into a national powerhouse. He also played a key role in driving brand transformations at Kenwood and Pro Vision. Doug is currently serving as Chief Brand Officer at NPC Brands, overseeing multiple companies. His achievements are detailed in his incredibly insightful book Moving Your Brand Out of the F...
2025-04-1827 minThe CMO WhispererFrom Cultural Roots to Creative Futures: Lessons with Daniel CherryMy guest this week is an award-winning marketer, business executive, strategist, and brand innovator. Daniel Cherry III has extensive experience across sports, CPG, lifestyle, music and entertainment, and luxury consumer categories. He’s had a storied career working with some of the world’s most iconic brands, including DC Comics, Activision Blizzard Esports, the New Jersey Devils, the New York Cosmos, and now Adidas.His work has earned numerous awards and recognitions, including a Grammy nomination—we’ve got to get into that—a spot on Sports Business Journal's Top 40 Under 40, the Adweek Vanguard Award, and several Effies for...
2025-04-1130 minThe CMO WhispererWhere Data Meets the Forecast: Randi Stipes on Storytelling at The Weather CompanyMy guest this week is Randi Stipes, the Chief Marketing Officer at The Weather Company, one of the world's most trusted brands and most accurate forecasters. No stranger to marketing transformation, Randi challenges marketers to think differently about the weather and its business implications across every industry. With nearly three decades in media and marketing, she has served in a variety of roles across product, editorial, sales, and marketing, all of which have provided her with a unique perspective to unlock creativity and drive high performance on the teams she manages. In her previous role at IBM, s...
2025-04-0433 minThe CMO WhispererInside a Brand Strategist’s Mind with Brian IrvingMy guest this week is Brian Irving, the Chief Marketing Officer of Lyft. Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting a range of new product initiatives in the sector...
2025-03-2825 minThe CMO WhispererThe Power of Brand Reinvention with Christy Hoskins from La-Z-BoyMy guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital commerce, consumer insights, and creative. Previously, Christy worked across brands and portfolios at Whirlpool Corporation and Nestlé Purina PetCare. Her experience spans brand management, shopper and retail marketing, innovation, and category management across well-known brands like KitchenAid, Whirlpool, Beautiful, and Veega.
2025-03-2134 minThe CMO WhispererMarketing Mayhem & AI Magic with Steve RotterMy guest today is Steve Rotter, Chief Marketing Officer (CMO) at DeepL, a Language AI platform that enables over 100,000 businesses to transform communications, reach new markets, and improve productivity. Steve is an entrepreneur, evangelist, and author, bringing over two decades of tech marketing leadership experience to his role as CMO. A two-time founder, he has had three successful exits and has been part of three unicorn companies. Steve is deeply passionate about innovative marketing, AI, and branding. Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded remarkable growth and revenue increases through targeted, account-based, a...
2025-03-1428 minThe CMO WhispererFrom Invisible Problem to Must-Have Solution : Melton Littlepage, CMO, 1PasswordMy guest today is Melton Littlepage, CMO of 1Password—trusted by more than 100,000 businesses to protect their data. 1Password gives you complete control over passwords and other sensitive business information. Melton has a 20-plus-year track record of innovation, category creation, and growth acceleration at technology companies. Prior to joining 1Password, he was the CMO of Outreach—the leading sales execution platform—helping individual sales reps and entire revenue organizations create more pipelines and close more deals. At Outreach, Melton led global teams responsible for strategic communications, brand, demand generation, customer expansion, product marketing, community, and sales de...
2025-03-0734 minThe CMO WhispererWhy Emotion Beats Logic in Advertising – John Kearon & Joel WeinbergerIn this special two-for-one episode of The CMO Whisperer Podcast, host Steve Olenski welcomes two distinguished guests – John Kearon, Founder, System1 Group, and Joel Weinberger, Professor of Psychology, Derner School of Psychology.Together, they dive deep into the fascinating intersection of advertising, emotions, and decision-making, exploring how feelings drive actions and the role of familiarity and fear in marketing. From thought-provoking insights on the power of nostalgia to the balance between positivity and negativity in advertising, this conversation unpacks the science behind what makes campaigns truly resonate.Tune in to discover why "the more you fe...
2025-02-2839 minThe CMO WhispererSony’s Marketing Transformation: Steven Fuld on Strategy & Storytelling My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony's Tokyo headquarters and operating companies such as PlayStation, Sony Pictures, and Sony Electronics. His leadership spanned brand strategy and communications, enterprise marketing, technology, and loyalty program design. His team defined Sony's brand positioning, managed paid and organic channels, and created compelling content to strengthen market relevance.He spearheaded the development of an enterprise-wide martech stack that unified customer data, enabling deeper insights, predictive modeling, a...
2025-02-2133 minThe CMO WhispererThe Business of Soccer: How Tim McDermott is Growing the Philadelphia Union My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social media engagement, and media coverage. Previously, Tim served as Chief Marketing O...
2025-02-1426 minThe CMO WhispererMarketing the Super Bowl & Olympics: Jenn Ogden-Reese’s Playbook My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to-end travel for bucket-list events. She has more than 25 years of experience building businesses and leading multi-platform marketing and strategy.Before joining On Location, she served as CMO at several high-growth companies, including 2U, an ed-tech company serving over 44 million registered learners, and SeatGeek, a leading mobile-first live event ticketing platform. Jenn launched her career at Time Inc., marketing brands from Sports Illustrated Kids to InStyle to P...
2025-02-0729 minThe CMO WhispererFrom Fine Art to Fintech: Suzanne Darmory's Journey to Refundo My guest today is Suzanne Darmory, the former Chief Marketing Officer at Refundo, the only minority-owned fintech platform in the tax industry, committed to fostering inclusivity in the communities they serve. In addition to founding her own boutique agency, The AGNCY That Sold Agnesi, she has spent her career on both the client side—working with companies like IBM, L'Oréal, and Jackson Hewitt—and the agency side in New York (Arnold Deutsch, Gray, JWT) and London (Bates UK, Euro KG, Ogilvy Mather).Suzanne brings over 25 years of international experience championing Fortune 500 brands and articulating their...
2025-01-3134 minThe CMO WhispererListening to Win: How Dara Treseder Builds Customer-First BrandsMy guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been...
2025-01-2433 minThe CMO WhispererFrom Fast Casual to Fan Favorite with Thomas Prather My guest this week is Thomas Prather, the Chief Marketing Officer at Smashburger.Thomas brings over 30 years of marketing expertise, beginning in automotive advertising, where he managed Cadillac's resurgence in 1995. He transitioned to the food and beverage industry in 2003, joining Starbucks and eventually becoming VP of U.S. Retail Marketing.At Starbucks, he drove growth across more than 17,000 U.S. locations, notably overseeing the brand's third-party delivery partnerships with UberEats and DoorDash, while leading the brand's most successful fall season with the 20th anniversary of the Pumpkin Spice Latte.As Smashburger's C...
2025-01-1731 minThe CMO WhispererThe Culinary Landscape of Tomorrow with Andy RebhunMy guest this week is Andy Rebhun. Andy joined Cava as Chief Experience Officer in 2023. From 2019 to 2023, he held several senior leadership positions at El Pollo Loco, including Chief Marketing Officer and Vice President of Digital. Prior to that, he served in various marketing and digital leadership roles at McDonald's Corporation in Boston, Chicago, and Atlanta. Andy began his career in the Accelerated Marketing Development Program at Ford Motor Company. He holds a B.A. from the University of Wisconsin-Madison and an MBA from Northwestern University's Kellogg School of Management.
2025-01-1026 min
The CMO WhispererBreaking Barriers in Marketing Innovation with David Edelman My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.
2024-12-2744 min
The CMO WhispererFrom Data to Dreams with Jeanniey Walden My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of her own network TV show called Liftoff.
2024-12-2033 min
The CMO WhispererFrom Clicks to Connections with Raja Rajamannar My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards i...
2024-12-1337 min
Outcomes RocketAI's Impact on Modern Marketing Strategies with Steve Olenski, Chief Marketing Officer at Stan VenturesThe evolving marketing landscape demands adaptability as well as consistent and impactful brand strategies.In this episode, Steve Olenski, Chief Marketing Officer at Stan Ventures, discusses the evolving landscape of marketing, the challenges marketers face today, and the importance of authenticity and consistency in brand messaging. He explores the impact of AI on marketing strategies, the significance of customer retention, and how to effectively communicate with consumers. Steve also emphasizes the need for marketers to adapt to changes in media and consumer behavior while maintaining a unified brand voice across all channels.Tune in to...
2024-12-0922 min
The CMO WhispererRewriting the Rules of Branding with Dr. Marcus Collins My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.
2024-12-0639 min
The CMO WhispererRedefining the Brand Experience With Geoff Cottrill My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjoy it.
2024-11-2939 minThe CMO WhispererBuilding Brands That Last a Lifetime with Edithann RameyMy guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company.Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining chain where she developed the brand's global marketing strategy, elevating its presence through innovative menu promotions and guest-focused experiences.She also served as Senior Director of Brand Extensions at Topgolf, where she launched and marketed new brand properties including Top Tracer...
2024-11-2235 minThe CMO WhispererLessons for Big Brands and Startups with Adam HanftMy guest today is Adam Hanft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers, and works with dozens of entrepreneurial founders to tell their essential stories across all channels.From a jolly and nimbleness to stripping away layers of bureaucracy to putting action and accountability together, there are shared learnings that can make big and small stronger.
2024-11-1528 minThe CMO WhispererSecrets of Sustainable Marketing with Amina PashaMy guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market’s mission-driven, e-commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertising strategies.Unde...
2024-11-0841 min
The CMO WhispererThe CMO's Secret Sauce with Nic ChidiacMy guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the...
2024-11-0133 min
The CMO WhispererFrom Trendsetter to Thought Leader with Oksana SobolMy guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans everything from brand marketing and market research in her native Ukraine, and then the Czech Republic. She's worked for big companies like Nielsen, Kraft Foods, Unilever, J&J, and Mondelez.LinksOksana's LinkedInSteve's LinkedIn
2024-10-2537 min
The CMO WhispererSlam Dunk Marketing Tips from NBA Champion Channing FryeMy guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson. Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.
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2024-10-1832 min
The CMO WhispererThe Power of Emotional Marketing and Leadership with Doug ZarkinMy guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond...
2024-10-1142 minThe CMO WhispererMarketing that Moves the Needle with Lee RothLee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his career, Lee has had the opportunity to work...
2024-10-0427 minThe CMO WhispererReimagining Marketing with AI with Chris Johnson My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadmaps and advanced AI implementations. He is also the founder and CEO of ELT, a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights. With 30 years of experience leading clients through technological shifts, including the internet, e-commerce, social media, and digital marketing.
2024-09-2727 min
The CMO WhispererA Play-by-Play from Pepsi to the NFL with Dawn HudsonMy guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, retail, consumer goods, and on and on and on at brands like the NFL, Pepsi, Loews, P.F. Chang's, Nvidia, the LPGA.
2024-09-2040 minThe CMO WhispererThe Marketing Mad Scientist with Duncan SmithMy guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, Europe, and New York. Throughout his career, he has led top-tier agencies, spearheading the launch of connection planning departments, managing global multinational clients, and leading winning pitches for well over $4 billion in new business. Duncan's strategic vision, media expertise, and ability to construct communication strategies that deliver against business objectives have been instrumental in rebuilding agencies from the ground up. Currently, he is the Global Chief Product Officer...
2024-09-1329 minThe CMO WhispererThe CMO's Toolbox with Elizabeth MaxsonThis week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare workers globally in partnership with UCSF Benioff Children's Hospital, a career highlight...
2024-09-0631 minThe CMO WhispererThe Impact of Strong Leadership with Eric DanetzMy guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve growth. Previously, he was the Global Chief Revenue Officer at Reuters, overseeing global sales and customer success. He's also served as the Chief Business Officer at AccuWeather and SBP, and GM at Time Inc. International, where he managed a portfolio of 90 brands in 170 countries. He's held executive roles at Fortune, Money, Alloy Digital, Newsweek, Daily Beast, CBS Interactive, CNET, and more. He's been a board member for the IAB Video, Bite the Block, and Silicon...
2024-08-3035 minThe CMO WhispererThe Art of Being a CMO with Marisa ThalbergMarisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heights of consumer resonance, cultural relevance, and business performance. Inducted into the Forbes CMO Hall of Fame, she also founded Executive Moms, an organization supporting professional women who are mothers. Marisa co-hosts the podcast Brand New Produce with iHeart Media and serves on multiple nonprofit boards, including the Blumenthal Center for the Performing Arts and the MMA Global Board.
2024-08-2335 minThe CMO WhispererThe Role of AI in Omnichannel Marketing & More - Tim RingelMy guest this week is Tim Ringel, a serial entrepreneur with a passion and drive to push past that stubborn status quo. He's the global CEO of next gen advertising group called Meet the People. We talked about all sorts of things, including the role of AI in and omni channel marketing. Here's my conversation with Tim Ringel.
2024-07-0540 minThe CMO WhispererIn the pole position with Peter Jung, CMO, NASCARMy guest this week is Peter Jung, the CMO of NASCAR. We talked about how the brand is engaging younger audiences, what they're doing to engage audiences around the world, and who the competition for NASCAR.
2024-06-2830 minThe CMO WhispererFloating Talent & Why CMOs Need To Be Aware of It - Ashley MilesMy guest this week is Ashley Miles, the CEO of Franklin West, a new era business growth advisory and execution firm that is shaping the future of work in the growing on demand economy. The firm was recently awarded by Inc. Magazine and Globee awards for its impact on Fortune 500 companies. Ashley's had an amazing career with stops at many different big brands.
2024-06-1423 minThe CMO WhispererThe Role of Culture in Digital Transformation - Doug MillikenMy guest this week is Doug Milliken, former VP of Marketing Transformation at The Clorox Company. When he was there, he was responsible for the company's brand building and growth capabilities. His experience led to one inescapable conclusion; the performance of an organization is driven largely by its culture.
2024-06-0733 minThe CMO WhispererHow To Rebrand An Iconic 120-Year-Old BrandMy guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible challenge that she met head on. She shares insights and tips for other CMOs going through rebrands.
2024-05-3134 minThe CMO WhispererPodcast Takeover: a marketing deep dive with the CMO Whisperer, Steve OlenskiIn an unexpected twist, previous guest Oksana Sobol (and Insights Lead at Clorox), puts the CMO Whisperer in the hot seat for a podcast takeover. Oksana asks Steve about some of the key things he's learnt from doing this show, including insights on AI, data and the CMO tenure.
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2024-05-2439 minThe CMO WhispererHow to leverage fractional support for marketing - Jess ShirraMy Guest this week is Jess Shirra, a fractional CMO and the founder of the Fractional CMO School. Her days are spent supporting her seven figure clients, helping them grow their membership and core businesses. Additionally, she mentors other marketers to help them launch and grow their own fractional CMO business.With more than 15 years in the field, she's led marketing for both high growth startups, plus well known global brands such as Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name just a few. Jess' philosophy is rooted in customer first marketing, which she believes...
2024-05-1729 minThe CMO WhispererWhat Marketers Are Missing About AI & More - Dan GardnerMy guest this week is Dan Gardner, the co founder and executive chairman of the technology first network Code and Theory. They work with brands like Microsoft, Amazon, Google, JP Morgan, Chase and more. We kick of talking about the eerie similarity between 2001 and 2024, and what marketers are missing about AI.
2024-05-1039 minThe CMO WhispererFrom Near Death To A Multi-Million Dollar BrandMy guest this week is Ashley Black, the founder and CEO of Ashley Black Inc, Fashion Blaster and Advanced Regenerative Research Technologies and Associates. She's a multiple Stevie award winner for woman of the year, lifetime achievement and entrepreneur of the year.
2024-05-0337 minThe CMO WhispererTalking Culture, Code & Creativity With Futurist David ShingMy guest today has been described by Forbes as an artist, a globe treading speaker and market seeker, a storyteller who identifies emerging trends and inspires clients to think differently. His name is David Shing, AKA Shingy. And he is a true visionary in a digital era who closely observes the unfolding future in the vast online landscape. Following his role as AOL is European Head of Media and Marketing. He then ascended to the role of digital profit at AOL and Verizon media. And in 2019, he embarked on a new journey with his consultancy, where he wo...
2024-04-2639 minThe CMO WhispererPerpetual Relevance & Why Brands Need To Practice It, Umang Shah, VP of Marketing, Northwestern MutualMy guest this week is Umang Shah, Vice President of Marketing, Enablement and Effectiveness for Northwestern Mutual. A graduate of the Rochester Institute of Technology, Umang has had stops at Xerox, Microsoft, Walmart, Unisys, among many others.
2024-04-1941 minThe CMO WhispererMarketing, Consumers and the Great Disconnect with Rose Jia and Hetal PatelToday I'm joined by two guests, Rose Jia and Hetal Patel.Rose is an award winning marketing and product leader who currently heads up lifecycle and launch marketing for Amazon's Prime Video. She and her team drive profitable growth across the customer life cycle through original and licensed content. She's also the creator of the Renaissance Marketer Mindset, a new way for marketers to guarantee growth and innovation. And her recent book is called The Renaissance Marketers Shortcut to Get Finance to Say "Yes, and".Hatal is a seasoned professional with over a decade at...
2024-04-1237 minThe CMO WhispererBuilding Better Comms, Content & Communities For Brands - Kyle Monson, CodewordMy guest this week is Kyle Monson, co-founder of Codeword, an agency that fuses journalism, PR, and advertising into a single field they call communication design. Over the past 12 years he's grown the agency from three people to more than a hundred people working together to shape the future of technology marketing. Kyle has worked in the tech industry for nearly 20 years. First as a journalist, then as a marker for global tech brands and a wide range of startups.
2024-04-0535 minThe CMO WhispererWhat Is Emotional Segmentation & What It Means For Marketers - Billee Howard, CEO/Co-Founder of BrandthroMy guest this week is Billee Howard. She's the co founder and CEO of Brandthro, the only AI research company that scores customer emotion via human input to create the first ever emotional segmentation datasets.
2024-03-2935 minThe CMO WhispererRight On Par With Geoff Cottrill, Chief Brand Officer, TopgolfMy guest this week, Geoff Cottrill has been everywhere, from Converse to Starbucks, to Procter and Gamble, to Coca Cola, to his current role as Chief Brand Officer at Topgolf.
2024-03-2239 minThe CMO WhispererWhat CMOs Need To Know About Agencies & More - Nic ChidiacMy guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the...
2024-03-1533 minThe CMO WhispererMarketing Lessons From a Challenger Brand CMO, Paul SuchmanMy guest this week is Paul Suchman, CMO of Audacy, a leading multi platform audio content and entertainment company. We talk about what it's like being a challenger brand to enter a market, how to keep that mindset as market leader and what the future of audio looks like (with AI).
2024-03-0834 minThe CMO WhispererA Slam Dunk! My 1:1 With Dustin Godsey, CMO, Milwaukee BucksMy guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin being the first marketing hire for the Bucks, but I was specifically interested in how a CMO of a sports team market a team when they're not doing so well in the standings?
2024-03-0135 minThe CMO WhispererMarketing Master Class, my priceless conversation with Raja Rajamannar (Mastercard CMO)My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards...
2024-02-2337 minThe CMO WhispererAll You Need Is Love, My 1:1 With Alan Bethke, SVP, Marketing, Subaru of AmericaMy guest this week is Alan Bethke. For over 20 years, Alan has served in various roles for Subaru of America, including his current role as SVP of marketing, where he's responsible for all marketing brands, strategy, media, planning, creative customer experience, corporate comms, and on and on and on.
2024-02-1632 minThe CMO WhispererTalking Taylor Swift, the Super Bowl & More! My 1:1 with Marissa Solis, VP of Marketing, NFLMy guest this week is Marissa Solis. Marissa is Senior Vice President, Global Brand and Consumer Marketing for the NFL, where she leads all global brand and consumer marketing initiatives for the league, including all national advertising, both traditional and digital, in stadium marketing and new fan development.
2024-02-0936 minThe CMO WhispererThe bigger story behind 3rd party cookie deprecation & what it means for marketers My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Inuvo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, fo...
2024-02-0239 minThe CMO WhispererA Prescription For Marketing Success: My 1:1 With Dr. Marcus CollinsMy guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.
2024-01-2939 minThe CMO WhispererHow the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana LopezMy guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise throughout the ever evolving nature of the media business, with a focus on audience development, cross functional measurement, and in depth reporting and insights.
2024-01-1935 minThe CMO WhispererWhat Marketers Can Learn From a Former NBA ChampionMy guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson. Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.
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2024-01-1232 minThe CMO WhispererMedia & a Chance Beach Encounter: My 1:1 With Lou PaskalisFrom Bank of America to American Express to a champion of journalism done right, Lou Paskalis is a leading voice in the world of marketing and media today.
2024-01-0534 minThe CMO WhispererA Woman of Influence: My 1:1 with Reena Agnihotri, former Global Head of Brand for DeloitteMy guest this week is Reena Agnihotri, former Global Head of Brand Consulting at Deloitte, Reena is now Global CMO at Valiantys, a leading global Atlassian partner that accelerates customers business transformations using agile methods. Reena is also part of an exclusive leadership program through Women of Influence, a program designed for decision makers who want to optimize their leadership potential and continue establishing their legacy.
2023-12-2231 minThe CMO WhispererFrom Sports to Skyscrapers: My 1:1 With Former CMO of the NJ Devils, Michael WilliamsMy guest this week is Michael Williams. Michael's a global leader who has served as CMO for the Grand Prix of America Formula One, the New Jersey Devils, and the San Francisco 49ers. He was also responsible for all sales and marketing for the Walt Disney Company's Mighty Ducks of Anaheim and is currently the General Manager and Managing Director of Summit One Vanderbilt, the tallest commercial skyscraper in Manhattan.
2023-12-1538 minThe CMO WhispererHaving a Ball! My 1:1 with Jawad Bisbis, VP of Marketing for Ball Corp.My guest today is Jawad Bisbis. After starting his marketing career at Procter & Gamble, Jawad has held senior roles at 7Eleven, Focus Brands, Coca Cola, and Luxottica, right up to his current role as global VP of marketing at Ball Corporation. He holds a master's degree from KEDGE business school in France and is fluent in Arabic and French.
2023-12-0836 minThe CMO WhispererSound Bites! My 1:1 With Westwood One’s Head of Insights Pierre Bouvard My guest this week is Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One. He leads their audio active group of media and creative advisory service and works with both national brands and agencies to craft targeting and measurement solutions. Prior to his current role, Pierre was SVP at TiVo Research and Analytics, where he led cross media and measurement engagements for Procter & Gamble and Comcast.
2023-12-0135 minThe CMO WhispererAI, CMO tenures and influencers. My 1:1 with Jon Bond, co-founder of Kirshenbaum BondMy guest this week is Jon Bond. At age 27, Jon and his partner Richard Kirshenbaum founded Kirshenbaum Bond, a truly new kind of agency that challenged the status quo from the Mad Men era. And within just six months, the agency had been featured in New York Magazine. Jon has gone on to do so many other things, including working with Forbes to create its iconic 50 most influential CMOs. Jon also sits on the boards of many companies and is the chairman of the U.S. advisory board for System1.LinksJon's LinkedInSteve's LinkedIn
2023-11-2435 minThe CMO WhispererHuddle up! My 1:1 with Dawn Hudson, Former CMO of the NFLMy guest this week is Dawn Hudson. From CEO, to CMO, to chairman of the board, her career has spanned high level posts in media, retail, consumer goods and more. Dawn has at brands like the NFL, Pepsi, Lowe's, PF Chang's, Nvidia, the LPGA and the list goes on.
2023-11-1740 minThe CMO WhispererThe Ultimate Hershey Kiss. My 1:1 with Marketing Maestro, Bruce HersheyMy guest this week is Bruce Hershey. Yes, as in the Hershey Kiss, Hershey candy bar. Bruce has over 30 years of marketing experience and he's held various leadership roles, responsible for marketing strategy and growth on both the client and agency side. In 2019, Bruce won the highly coveted CMO of the year award. Here's my conversation with my dear friend, Bruce Hershey.LinksBruce's LinkedInSteve's LinkedIn
2023-11-1030 minThe CMO WhispererInsights Into Insights! My 1:1 with Oksana Sobol, Insights Lead at CloroxMy guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans everything from brand marketing and market research in her native Ukraine, and then the Czech Republic. She's worked for big companies like Nielsen, Kraft Foods, Unilever, J&J, and Mondelez.LinksOksana's LinkedInSteve's LinkedIn
2023-11-0337 minThe CMO WhispererMy Zero Moment of Truth With Jim LecinskiBack in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.
2023-10-2733 minThe CMO WhispererA man of action, literally. My 1:1 with the Co-Founder of The Actionists, Pio SchunkerMy guest today is Pio Schunker. Pio has been on both sides of the aisle; from the brand side, including stops at Coca Cola and Samsung, where he held senior marketing management roles, to the agency side, including stops on Ogilvy and Mather and Loewen and Partners, where he worked on accounts like American Express and Mercedes Benz. Most recently, Pio just launched his own agency called The Actionists, whose mission is to make marketing more actionable.LinksPio's LinkedInSteve's LinkedIn
2023-10-2047 minThe CMO WhispererTo marketing, McKinsey and beyond! My 1:1 with Bart SichelMy guest today is Bart Sichel. Most recently, Bart was the CMO of Bed, Bath and Beyond. Before that, he was at Burlington stores and he was also a partner at McKinsey where he was a leader in their marketing practice. He has an unbelievable amount of experience in the world of marketing, especially in retail. We kicked off the conversation on the topic that is the elephant in every marketer's room, AI, and what it means in the world of retail.We had a really, really fascinating conversation about that and a whole host of other...
2023-10-1340 minThe CMO WhispererWhat the Weird Al of Investment Bankers can teach marketers, my 1:1 with LUMA Partners’ Terry KawajaMy guest today is Terry Kawaja, the founder and CEO of Luma Partners, a strategic advisory firm that's right at the intersection of media, marketing and technology. Terry has been called the Jon Stewart of investment bankers, and with very good reason. He's overseen over $300 billion worth of transactions. He's also known at least by me as the Weird Al Yankovic of investment bankers. Find out why in my unbelievable, entertaining, energizing conversation with Terry.LinksI'm Still Branding parody videoTerry's LinkedInSteve's LinkedIn
2023-10-0641 minThe CMO WhispererFrom Star Trek to Peanuts to Cirque du Soleil oh my! Alma Derricks, Business & Brand StrategistAlma Derricks has over 25 years of experience building inventive new ventures at established media, entertainment, tech, hospitality, CPG. You name it, she's done it, at brands like Verizon, Sirius XM, Amazon, Southwest Airlines. She's also held senior management positions at HBO, Paramount, and Cirque du Soleil. She's currently a senior client partner at Korn Ferry.LinksAlma's LinkedInSteve's LinkedIn
2023-09-2934 minThe CMO WhispererShe’s got the rite stuff. My 1:1 with Jeanniey Walden, CMO of Rite-Aid & Thrifty Ice Cream & host of LiftoffMy guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of her own network TV show called Liftoff.
2023-09-2233 minThe CMO WhispererFrom McKinsey to Aetna to Harvard Business School, my 1:1 with David EdelmanMy guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.LinksDavid's LinkedInSteve's LinkedIn
2023-09-1544 minThe CMO WhispererBuilding one of the world's most recognized brands was music to his ears – Evan Greene, Former CMO, The Grammy AwardsMy guest today is Evan Greene. Evan's the former CMO of the Recording Academy, which you probably know better as the Grammy Awards. Evan and I've known each other well over 10 years, and we had a truly fascinating conversation. We talked about everything from making the complex look simple to what initially drew him to the world of marketing in the first place, and if he was ever starstruck during his time at the Grammy awards. Just wait until you hear who sat right next to him at a rehearsal.LinksEvan's LinkedInSteve's LinkedIn
2023-09-0835 minThe CMO WhispererThe power of listening to lead, the benefit of a successful failure & more – Doug Zarkin, Award Winning CMOMy guest today is Doug Zarkin, former CMO of Pearl Vision. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend...
2023-09-0842 minThe CMO WhispererThe CMO Whisperer TrailerHi, this is Steve Olenski, AKA the CMO Whisperer, a title given to me by the former CMO of Walmart. Part marketing practitioner, part ad agency, veteran part journalist - I was a Forbes writer for nearly 10 years.What I am at my core is a conversationalist, I love to engage in real conversations. In a world where AI blurs the lines between what is authentic and what is not, The CMO Whisperer Show is all about reality, the reality of what it's like to be a CMO.But it's not just CMOs, this show's...
2023-09-0401 min
Master Connector ShowOvercoming Misperceptions | Master Connector Episode 60Has anyone ever had the wrong idea about you? 🤔
Maybe someone believed your service was too expensive 💰
Do you have a bad reputation? 🫣
How do you recover? 🫡
Steve Spiro and Cameron Toth dig ⛏️ into this with Steve Olenski 💪
Having never graduated college
nor taken a writing course in his life,
Steve Olenski fought his way to
working in marketing departments
of the biggest brands...
2022-09-0241 min
B2B MentorsMarketing Unscripted with The CMO Whisperers (Expert Interview)Bruce Hershey & Steve Olenski met over 10 years ago when Steve was at Forbes and Bruce was CMO of Tailored Brands. Since that time, they have developed an extremely tight bond, or in their words, a brotherhood. Their unique skillsets complement each other perfectly. Bruce is a bold and influential transformational thought leader that was recognized as CMO of the year in 2020. Utilizing social intelligence and cultural awareness, he masterfully orchestrates very diverse cross-functional and agile marketing teams to achieve the mission. Nicknamed The CMO Whisperer, Steve is a true unicorn having served in roles ranging from agency creative director to...
2022-02-0147 min
Your Message Received!YOUR MESSAGE RECEIVED INTERVIEW SERIES W/ SPECIAL GUEST STEVE OLENSKISomeone once said “conversation is food for the soul.” Well consider Steve Olenski to be the Master Chef of Conversations for no one loves engaging in conversation more than Steve and no one is better at it. Join us for a VERY priveleged conversation.
A true unicorn, Steve's career has run the gamut from being a creative director at ad agencies to working for major corporations such as Prudential and Oracle to being one of the world's most influential journalists writing for such publications as Forbes, Ad Age, Adweek and many more.
According to Steve, literally everything we experience is captu...
2021-03-1942 min
Street Curb CuriosityThe Christmas Decoration Dilemma"What goes up must comes down." Just like gravity...also true for Christmas decorations. They may look great, but the day comes when the glitter goes away. But when? There is some rationale to the dates and crazy Christmas chaos of decorating. We talk about it in this episode.
As promised in the episode; find the marketing czar, the "CMO Whisperer" Steve Olenski on LINKEDIN and on INSTAGRAM
2021-01-0515 minStreet Curb CuriosityNew Year Resolutions - Why are we trying...again?We've been making and breaking them for a few hundred years: New Year Resolutions
We talk about our projected self-improvement in 2020 (yes THAT year) and why it's so freakin hard to make the magic happen...and stick.
Podcast mention: Marketing Genius Steve Olenski; and his 2021 resolution. His site: https://www.cmo-whisperer.com/
2021-01-0113 min
The Selling ShowThe CMO Whisperer with Steve OlenskiSteve Olenski is the epitome of a unicorn. Part writer, part marketer, full-time coffee drinker. Having never graduated college nor taking a writing course in his life, Steve fought his way to working in marketing departments of the biggest brands in the world including Oracle as well creative director and senior copywriter on the agency side. He served nearly 10 years as a leading contributing writer for Forbes. He has been dubbed "The CMO Whisperer” by the former CMO of Walmart and Prudential. Steve shares his incredible personal and professional journey that led him to where he...
2020-12-1737 min
Drivetime Marketing PodcastDrivetime Marketing Episode 6 - Steve OlenskiSteve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes among other outlets, Steve joins us to talk about the evolution his career and content writing, the power marketers have and the power customers have. He shares lessons learned and tips to help you move your content forward.
2017-03-0700 min
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email028: The CMO Solution Guide with Julie Lyle and Steve OlenskiOracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.
2015-04-2732 min