Shows
Spotlight Sioux FallsLeidy Eyebrows: Brows That Transform ConfidenceIn this episode of Spotlight Sioux Falls, we sit down with Gladys, founder of Leidy Eyebrows, a beauty and skincare studio dedicated to health, confidence, and style. Gladys shares her inspiring journey from starting in Colombia nearly three decades ago to opening her business in Sioux Falls, where she now offers everything from eyebrow micropigmentation to facials, dermaplaning, and advanced skincare therapies. More than just a beauty studio, Lady Eyebrows is about helping clients feel confident inside and out. Gladys also opens up about the deeply personal story behind the name “Leidy Eyebrows,” and how her...
2025-08-1847 min
Spotlight Sioux FallsInfrared Thermography: A Safer, Radiation-Free Breast Screening OptionDiscover a safer, radiation-free way to detect health issues early with Melissa Tripp of InfraMed Thermography in Sioux Falls. In this episode of Spotlight Sioux Falls, Melissa shares how infrared thermography is transforming breast health screenings and preventive care. From detecting inflammation and circulation issues to identifying early warning signs of disease, thermography is non-invasive, painless, and ideal for women seeking alternatives to mammograms. Learn Melissa’s journey from X-ray tech to entrepreneur, and why more people are choosing thermography for peace of mind and proactive health. 👩⚕️ Learn more about Melissa & InfraMed Thermography: Melissa on LinkedIn...
2025-08-1526 min
Spotlight Sioux FallsInside Elevate Wellness: Mind-Body Healing in One PlaceVeronica Sherwood, owner of Elevate Mind Psychiatry and Elevate Wellness Institute, is transforming the way Sioux Falls approaches mental health and wellness. In this episode, Veronica shares how her clinic combines diagnosing, medication management, massage therapy, physical therapy, body contouring, neurofeedback, and more—all under one roof—to treat the whole person. From helping children with ADHD succeed in school to supporting trauma survivors, Elevate Wellness offers a unique, integrated approach that focuses on the connection between mind and body. With wait times as short as one week, they’re making quality mental health care more a...
2025-08-1439 min
Spotlight Sioux FallsBeyond Hormones: How Radiant Health and Hormone Therapy Transforms LivesAt Radiant Health & Hormone in Sioux Falls, Jessica Morrell and her team are redefining what healthcare can look like. In this episode, Jessica shares why she started Radiant, what was missing in traditional medicine, and how their approach goes beyond hormones to address the root causes of health concerns. From personalized hormone therapy and gut health to functional aesthetics like Em-Face and Neo, Radiant is all about helping patients feel better, live better, and restore vitality, without cookie-cutter solutions. 📍 Based in Sioux Falls, South Dakota 🌞 Learn more about Jessica & Radiant Health and Hormone Therapy: Jessic...
2025-08-1132 min
Spotlight Sioux FallsToxic Workplaces? Cota Consulting Knows Exactly What to Do🎟 Register for the 3rd Annual Leadership & Culture Summit: https://www.eventcreate.com/e/3rd-annual-leadership-cul Christina Cota Donovan from Cota Coaching & Consulting joins us to talk about the real reasons employees quit, how to fix broken culture, and what it actually means to lead well in 2025. If you’ve ever struggled with onboarding, retention, people problems, or just feeling stuck with HR, this conversation is for you. We dive deep into the mistakes leaders make (and how to avoid them), how to build an impactful employee experience, and what her Leadership & Culture Summit is all about...
2025-08-0842 min
Spotlight Sioux FallsHow Hyperbaric Oxygen Therapy Is Changing Healing in Sioux FallsExplore the healing power of oxygen with Dr. Todd from Midwest Hyperbarics in Sioux Falls. In this episode of Spotlight Sioux Falls, we go deep — literally — into how hyperbaric oxygen therapy is being used to treat chronic wounds, injuries, post-radiation damage, neuropathies, fibromyalgia, and more. As an ENT surgeon and now a hyperbarics clinic founder, Dr. Todd shares how pressure — not just oxygen — plays the most important role in healing. Learn how this therapy works, how it’s helped patients like his wife Nicole, and how the science is gaining traction with elite athletes and people seeking recovery a...
2025-08-0641 min
Spotlight Sioux FallsKore Cares: Inside the Home Care Revolution Led by Women in Sioux FallsDiscover the powerful story behind Kore Cares, one of South Dakota’s fastest-growing home care agencies. CEO and Co-Founder Gabrielle Hoing shares how she started with a single client and a leap of faith — and grew into a team of over 200, serving more than 95 communities across the state. In this emotional and insightful interview, you'll hear how Kore Cares supports families, empowers caregivers, and helps aging individuals stay safe, independent, and emotionally connected. This episode is a must-watch for anyone caring for an aging parent, working in healthcare, or navigating the challenges of modern caregiving. ✅ Servic...
2025-08-0534 min
Spotlight Sioux FallsWhy You Should Never Bet Against The American Small Business OwnerTim Mages, CEO at Expansion Capital Group, gives us the proof as to how providing capital to the Small Business Owner is driving the economy forward. Whether that capital allows them to take on new projects, which will require additional new hires, it's fueling the American Economy that is driving us forward. Discover how swift business funding approvals can fuel your company's growth by heading to https://www.ecg.com/ and apply today. Tell Tim that the SpotLight Sioux Falls team sent you!
2025-08-0539 min
Spotlight Sioux FallsThe Midwest Laundromat King: How SBL Ventures Built 23 LocationsWhat do you get when you mix Cheez-Its, clogged drains, and a vision for doing business the right way? You get SBL Ventures — a laundromat business built on grit, systems, and service. In this episode of Spotlight Sioux Falls, we sit down with Jon Schemmel, a former college athletic director who now oversees 23 locations and a 35-person team. Jon shares how he built SBL Ventures from the ground up — from cleaning hair out of drains himself to building a company with a clear mission, data-driven operations, and a culture of ownership. 🔗 Learn more about Jon and SBL...
2025-07-3147 min
Spotlight Sioux FallsWhat Happens When You Combine LUXURY and INNOVATION in a $7.5M Home?In Part 2 of our sit-down with Spencer Mannes of Core Companies, we go beyond real estate listings and into the full scope of custom home building in Sioux Falls — including the details behind a $7.5 million property with over 14,000 square feet, a racquetball court, and an in-ground pool house. From lot acquisition to drafting, design, and building, Spencer walks us through what makes Core Companies different — and how they support buyers at every price point, not just in the luxury tier. If you’ve ever wondered how dream homes come to life or what the full-cycle real estate proces...
2025-07-3133 min
Spotlight Sioux FallsArk Academy: Why Sioux Falls Parents Are Loving This New DaycareArk Academy is more than just a daycare — it’s a faith-led mission to care for and grow the next generation in Sioux Falls. In this episode, we sit down with Hollie and Brock Scott, the husband-and-wife founders of Ark Academy, to learn how their personal story, passion for children, and shared values led to the creation of a childcare center focused on empathy, community, and real-life skill-building. From leaving spots open for foster care to implementing low staff-to-child ratios and teaching kids practical independence, Ark Academy is bringing a new level of purpose and heart to earl...
2025-07-2541 min
Spotlight Sioux FallsWhy Families Are Flocking Back to Small-Town South DakotaWhat if the key to saving small towns isn’t more people — but the right people? Meet Jessica Meyers, founder of Porchlight, a South Dakota-based startup reshaping the future of rural America. In this episode of Spotlight Sioux Falls, Jessica explains how her company recruits high-skill professionals to rural jobs — from paramedics to chemists — while helping towns prepare through housing studies, strategic plans, and community support. 🎯 What you'll hear: The real reason families want to move back to small towns How Porchlight filled a $1M+ salary gap across SD Stories fro...
2025-07-2434 min
Spotlight Sioux FallsShe Transforms Chaos Into Calm: A New Dawn in Home OrganizationWhat if your clutter could finally be cleared — not just your stuff, but your stress too? In this episode of Spotlight Sioux Falls, we sit down with DJ Blomgren of A New Dawn Solutions, a one-of-a-kind home organizer who helps people tackle transitions big and small. From organizing chaotic closets to clearing decades of heirlooms, DJ brings compassion, vision, and an eye for transformation into every space she enters. 💡 Learn how she helps: Families downsize with dignity Seniors move without the overwhelm Vacationers come home to peace, not chaos
2025-07-1937 min
Spotlight Sioux FallsFrom Corporate America to Cosmetic Tattooing: Rachel’s Bold LeapIn this episode of Spotlight Sioux Falls, we sit down with Rachel Lemons, founder of Victory Ink, to explore the unexpected journey from corporate executive assistant to licensed cosmetic tattoo artist, trainer, and business owner. Rachel shares how losing her mother and finding faith pushed her to create a business that helps women feel beautiful, seen, and empowered — whether it’s reconstructing brows after chemotherapy or providing trauma-informed permanent makeup. We talk about: The difference between microblading, nano-blading, and modern brow techniques How her 25 years in corporate America shaped her business succ...
2025-07-1627 min
Spotlight Sioux FallsReal Talk About Interest Rates, Mortgages & What Buyers Should Do NowIn this episode of Spotlight Sioux Falls, we sit down with Kaleigh Reid, mortgage lender at Security National Bank, to talk real estate, interest rates, and how she helps homebuyers navigate one of the biggest decisions of their lives — without the fluff. Kaleigh shares her unexpected journey from beauty school to banking, and how her relationship-first approach has earned the trust of buyers and agents across Sioux Falls. Whether you're a first-time homebuyer or refinancing your third property, Kaleigh breaks down what actually matters — from credit scores and down payments to how to think about interest rates in 2...
2025-07-1423 min
Spotlight Sioux FallsWhat's the SECRET to Printing Thousands of Shirts in Just One Day?In this episode of Spotlight Sioux Falls, we hit the road to Tea, SD, to meet Roxie Kelly, the creative force behind Yours on the Spot — a high-volume, zero-minimum print shop bringing custom merch to events and businesses across the region. From mobile pop-up print shops at youth tournaments to in-store customization for pets, hats, hoodies, and even custom shoes, Roxie’s team is rethinking how merch is made and worn. With no minimum orders, on-the-spot printing, and even QR-code wearable marketing, Yours on the Spot is what happens when community and creativity collide. Learn how...
2025-07-1024 min
Spotlight Sioux FallsWhat Happens Inside a Modern IV Therapy Clinic?In this episode of Spotlight Sioux Falls, we sit down with Jenny Haiar, a registered nurse and founder of IV & Co, a modern wellness spa using IV therapy to help clients feel their best — fast. Jenny shares how 20 years in nursing and a vision for proactive, affordable care led her to build a clinic that feels more like a luxury spa than a hospital. We discuss how IV therapy works, who it helps (hint: not just hangovers), and why Jenny’s team of experienced ER nurses are raising the bar for wellness in South Dakota. Plus...
2025-07-0831 min
Spotlight Sioux FallsHow to Build a Remote Workforce: Insights from Solvo GlobalIn this episode of Spotlight Sioux Falls, we sit down with John Parks, a Sioux Falls-based leader at Solvo Global, a company helping U.S. businesses solve staffing shortages through highly skilled global teammates. John walks us through how Solvo operates in 20 countries and has placed over 35,000 remote employees in roles ranging from virtual assistants and schedulers to accounting, healthcare support, design, and sales. He shares how companies can delegate and elevate, why retention matters, and how to tell if a role can be filled remotely. We also dig into cost savings (60% on average), Solvo’s...
2025-07-0733 min
Spotlight Sioux FallsWatch How Robots Learn From Master Painters!Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installed a cutting-edge automation track system for robotic painting And most importantly? They’ve created a culture where master welders and robots work side by side. Written on the walls at DeGeest: “Rising tides lift all b...
2025-06-3038 min
Spotlight Sioux FallsThe Man Behind Sioux Falls’ Most Loved Donut ShopFresh-roasted coffee. Farm-grown wheat buns. Drone donut drops. Welcome to Flyboy Donuts—where nostalgia meets next-level innovation. In this episode of Spotlight Sioux Falls, we meet Ben Duenwald, the visionary founder of Flyboy Donuts. A former food scientist turned entrepreneur, Ben has grown a small donut shop in Tea, SD into a multi-location brand serving 10,000+ donuts a day—with a flight simulator and race simulator right inside the shop. 🚀 What you’ll discover: How Flyboy grew to 5+ locations and mobile trucks Why they roast their own coffee in-house ☕️ How Ben uses wheat from hi...
2025-06-3028 min
Spotlight Sioux FallsInside A $2.8M Sioux Falls Home With Realtor Spencer MannesIn this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laundry rooms, a pool-ready backyard, and the potential for a golf simulator or home theater in the basement. He talks design, function, market trends, and why homes like this represent more than square footage — they repr...
2025-06-3008 min
The A/B Test PodcastThe Truth About Growing on YouTube and Social Media in 2025In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025. Topics covered: Why Facebook still matters (especially locally) Instagram’s tricky ad landscape and what’s w...
2025-06-2018 min
Spotlight Sioux FallsFrom Idea To Impact: Building Spotlight Sioux FallsIn this special episode, Spotlight Sioux Falls hosts Steve Schmidt and Melissa Goodwin sit down to reflect on what’s been built so far — and where it’s all headed. They talk about what surprised them most behind the scenes, how the podcast is growing faster than traditional media in the region, and why small businesses are embracing content as their most powerful marketing tool. Plus, they break down how Spotlight Sioux Falls is powered by Magnetic, their original company, and how the two work together to help local businesses grow, build visibility, and reach new au...
2025-06-2022 min
Spotlight Sioux FallsMB Wellness: How Functional Fitness Helps Sioux Falls Move Pain-FreeIn this episode of Spotlight Sioux Falls, we meet William Sturgeon, founder of MB Wellness, a space that goes way beyond the gym. William is part coach, part educator, and part functional movement expert — and his mission is to help people move better, live with less pain, and build strength that actually translates to life. From shoulder pain and Golgi tendons to breathing hacks and steel maces, William breaks down what fitness can look like when it starts with how you feel, not how you look. This episode covers William’s personal journey, the philosophy behind MB Well...
2025-06-1821 min
Spotlight Sioux FallsWhat Could Go Wrong? IT Mistakes You Don’t Know You’re MakingIn this episode of Spotlight Sioux Falls, we go behind the firewalls and into the cornfields with Kevin Huber, CEO of IT Outlet, a nationally trusted tech integrator based just outside Brandon, South Dakota. From securing global enterprise systems to helping small businesses avoid major IT disasters, IT Outlet does it all — with personality, purpose, and a surprising amount of popcorn. Kevin shares his journey from employee to owner, the power of hiring for culture over credentials, and how IT Outlet is protecting businesses big and small from real-world cybersecurity threats. Plus: sweet corn fields, golf simulators, an...
2025-06-1731 min
Spotlight Sioux FallsInside the Ballpark: Secrets from the Sioux Falls Canaries StadiumStep into the heart of Sioux Falls baseball with this exclusive behind-the-scenes look at the Canaries Stadium! 🧢 From the high-energy announcer booth to an inside look at the players' dugout, and a one-on-one with the stadium’s new chef reimagining ballpark eats—this episode takes you where fans don’t usually go. We met the voices, the players, and the people who bring the game to life—and trust us, it’s not just about the game. Whether you’re a lifelong Canaries fan or just love a great local story, this one’s for you. 📍 Hig...
2025-06-1325 min
Spotlight Sioux FallsThe Prosperity Blueprint: How to Build Without Debt, Burnout, or BSIn this episode of Spotlight Sioux Falls, we sit down with Andrea Smith, founder of The Prosperity Blueprint, veteran, and owner’s rep. Andrea shares how her journey — from military service to engineering to single motherhood — led to the creation of a system that helps business owners and real estate developers think more strategically, manage risk, and own their future. Andrea dives deep into what it means to have an ownership mindset, how to protect and enhance assets, and how to align stakeholders to win “against the game.” Whether you're facing stalled construction projects or business decisions without cl...
2025-06-1132 min
Spotlight Sioux FallsShe Doesn’t Do Ads—She Builds Growth Machines | Emily SpellerbergIn this episode of Spotlight Sioux Falls, we sit down with Emily Spellerberg — a powerhouse in marketing, real estate, and systems thinking. Emily shares how her background in strategic marketing at Lawrence & Schiller and Sanford Health evolved into a consulting practice that helps Sioux Falls businesses grow smarter, not harder. From transforming a real estate portfolio into a lawn care venture to streamlining operations with CRM dashboards, QuickBooks, and pricing strategies, Emily shows us what it really means to scale with intention. Whether you're a small business, a consultant, or a provider looking for structure and growth, Em...
2025-06-1017 min
Spotlight Sioux FallsSioux Falls Chiropractor That Treats You Like a VIPWhat do Disney World and a chiropractic clinic have in common? According to Dr. Cole Snyder, it’s all about the experience. In this episode of Spotlight Sioux Falls, we meet the passionate owner of Envive Chiropractic, a downtown clinic that’s redefining what care looks like through connection, customization, and hospitality. From his fifth-grade dream of becoming a chiropractor to building a clinic that feels more like a community, Cole shares his journey, values, and what really makes people heal. 💬 We cover: The importance of patient experience in healthcare Why h...
2025-06-0921 min
Spotlight Sioux FallsHarmony and Hustle: A Family That Sings (And Cleans) TogetherWhat happens when a messy guy and a mom of four take over a cleaning business they didn’t want? They build one of Sioux Falls' most trusted companies. In this episode of Spotlight Sioux Falls, we sit down with Amy and Tim Hoback, owners of Kleenrite Company (spelled K-L-E-E-N-R-I-T-E), a family-run commercial cleaning company that’s been serving Sioux Falls for over 50 years. They share: How they accidentally got into the cleaning industry The highs, lows, and reality of growing a small business Why they’re more than “just the...
2025-06-0635 min
Spotlight Sioux FallsHow This Sioux Falls Doctor Is Helping Communities Get HealthierWhat does public health actually mean? And why should you care? In this episode of Spotlight Sioux Falls, we sit down with Dr. Sandra Melstad, the founder of SLM Consulting and a leading public health expert, to explore the connection between where you live, your access to resources, and your long-term health. 🎯 We dive into: Why your zip code can predict your health outcomes The difference between personal responsibility and systemic barriers How South Dakota can improve its chronic disease prevention efforts The importance of data, access, and...
2025-06-0427 min
Spotlight Sioux FallsWhy Families Are Moving to Sioux Falls | The Midwest’s Best-Kept SecretWelcome to the premiere episode of Spotlight Sioux Falls, where we sit down with the people shaping our city! This week, we’re joined by Jenny Downey, a longtime local and passionate realtor with Hegg. From Brandon roots to becoming a top agent in Sioux Falls, Jenny shares what buyers need to know—from navigating school districts and discovering hidden neighborhoods to unexpected tree care costs (yes, ash trees!) and off-market deals. We talk: First-time buyer tips Sioux Falls east side vs. west side Neighborhood hot spots and historic homes How to p...
2025-06-0220 min
The A/B Test PodcastHow to Know When to Pivot in BusinessWe were stuck. No ideas, no growth, and no clue what to do next. In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked. 🎙 You’ll hear: How to recognize when it’s time to pivot Why most businesses fail to find product-market fit The surprising truth about creativity under pressure How content + community created new demand What it...
2025-05-2336 min
The A/B Test PodcastIs Your Business Innovative or Just Boring?In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. incremental innovation How to innovate your go-to-market motion in 2024 Why “doing more with less” creates opportunity How to know when to kill an idea (and when to double down) Why resistance is a sign you’re actually onto something Plus: how AI is chang...
2025-05-0238 min
The A/B Test PodcastThe Evolution of B2B Content & Lead Gen in 2025What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation. 🎧 Tune in to hear: ✔️ The biggest shifts in B2B marketing over the last two years ✔️ What founders and sales leaders must focus on in 2024 ✔️ How to balance organic content, automation, and o...
2025-02-2547 min
The A/B Test PodcastHow to Make $1M on LinkedIn: DMs, Lives, and MoreCan you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to: Optimize your profile for success. Use DMs and LinkedIn Live to build meaningful connections. Leverage tools like Sales Navigator and automation to scale your efforts. This episode is packed with actionable tips to help you get real results. 🎧 Tune in to learn how to master LinkedIn and unlock its full potential! 💼✨
2025-01-2832 min