Shows
Spotlight Sioux FallsWatch How Robots Learn From Master Painters!Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installed a cutting-edge automation track system for robotic painting And most importantly? They’ve created a culture where master welders and robots work side by side. Written on the walls at DeGeest: “Rising tides lift all b...2025-06-3038 min
Spotlight Sioux FallsThe Man Behind Sioux Falls’ Most Loved Donut ShopFresh-roasted coffee. Farm-grown wheat buns. Drone donut drops. Welcome to Flyboy Donuts—where nostalgia meets next-level innovation. In this episode of Spotlight Sioux Falls, we meet Ben Duenwald, the visionary founder of Flyboy Donuts. A former food scientist turned entrepreneur, Ben has grown a small donut shop in Tea, SD into a multi-location brand serving 10,000+ donuts a day—with a flight simulator and race simulator right inside the shop. 🚀 What you’ll discover: How Flyboy grew to 5+ locations and mobile trucks Why they roast their own coffee in-house ☕️ How Ben uses wheat from hi...2025-06-3028 min
Spotlight Sioux FallsInside A $2.8M Sioux Falls Home With Realtor Spencer MannesIn this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laundry rooms, a pool-ready backyard, and the potential for a golf simulator or home theater in the basement. He talks design, function, market trends, and why homes like this represent more than square footage — they repr...2025-06-3008 min
The A/B Test PodcastThe Truth About Growing on YouTube and Social Media in 2025In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025. Topics covered: Why Facebook still matters (especially locally) Instagram’s tricky ad landscape and what’s w...2025-06-2018 min
Spotlight Sioux FallsFrom Idea To Impact: Building Spotlight Sioux FallsIn this special episode, Spotlight Sioux Falls hosts Steve Schmidt and Melissa Goodwin sit down to reflect on what’s been built so far — and where it’s all headed. They talk about what surprised them most behind the scenes, how the podcast is growing faster than traditional media in the region, and why small businesses are embracing content as their most powerful marketing tool. Plus, they break down how Spotlight Sioux Falls is powered by Magnetic, their original company, and how the two work together to help local businesses grow, build visibility, and reach new au...2025-06-2022 min
Spotlight Sioux FallsMB Wellness: How Functional Fitness Helps Sioux Falls Move Pain-FreeIn this episode of Spotlight Sioux Falls, we meet William Sturgeon, founder of MB Wellness, a space that goes way beyond the gym. William is part coach, part educator, and part functional movement expert — and his mission is to help people move better, live with less pain, and build strength that actually translates to life. From shoulder pain and Golgi tendons to breathing hacks and steel maces, William breaks down what fitness can look like when it starts with how you feel, not how you look. This episode covers William’s personal journey, the philosophy behind MB Well...2025-06-1821 min
Spotlight Sioux FallsWhat Could Go Wrong? IT Mistakes You Don’t Know You’re MakingIn this episode of Spotlight Sioux Falls, we go behind the firewalls and into the cornfields with Kevin Huber, CEO of IT Outlet, a nationally trusted tech integrator based just outside Brandon, South Dakota. From securing global enterprise systems to helping small businesses avoid major IT disasters, IT Outlet does it all — with personality, purpose, and a surprising amount of popcorn. Kevin shares his journey from employee to owner, the power of hiring for culture over credentials, and how IT Outlet is protecting businesses big and small from real-world cybersecurity threats. Plus: sweet corn fields, golf simulators, an...2025-06-1731 min
Spotlight Sioux FallsInside the Ballpark: Secrets from the Sioux Falls Canaries StadiumStep into the heart of Sioux Falls baseball with this exclusive behind-the-scenes look at the Canaries Stadium! 🧢 From the high-energy announcer booth to an inside look at the players' dugout, and a one-on-one with the stadium’s new chef reimagining ballpark eats—this episode takes you where fans don’t usually go. We met the voices, the players, and the people who bring the game to life—and trust us, it’s not just about the game. Whether you’re a lifelong Canaries fan or just love a great local story, this one’s for you. 📍 Hig...2025-06-1325 min
Spotlight Sioux FallsThe Prosperity Blueprint: How to Build Without Debt, Burnout, or BSIn this episode of Spotlight Sioux Falls, we sit down with Andrea Smith, founder of The Prosperity Blueprint, veteran, and owner’s rep. Andrea shares how her journey — from military service to engineering to single motherhood — led to the creation of a system that helps business owners and real estate developers think more strategically, manage risk, and own their future. Andrea dives deep into what it means to have an ownership mindset, how to protect and enhance assets, and how to align stakeholders to win “against the game.” Whether you're facing stalled construction projects or business decisions without cl...2025-06-1132 min
Spotlight Sioux FallsShe Doesn’t Do Ads—She Builds Growth Machines | Emily SpellerbergIn this episode of Spotlight Sioux Falls, we sit down with Emily Spellerberg — a powerhouse in marketing, real estate, and systems thinking. Emily shares how her background in strategic marketing at Lawrence & Schiller and Sanford Health evolved into a consulting practice that helps Sioux Falls businesses grow smarter, not harder. From transforming a real estate portfolio into a lawn care venture to streamlining operations with CRM dashboards, QuickBooks, and pricing strategies, Emily shows us what it really means to scale with intention. Whether you're a small business, a consultant, or a provider looking for structure and growth, Em...2025-06-1017 min
Spotlight Sioux FallsSioux Falls Chiropractor That Treats You Like a VIPWhat do Disney World and a chiropractic clinic have in common? According to Dr. Cole Snyder, it’s all about the experience. In this episode of Spotlight Sioux Falls, we meet the passionate owner of Envive Chiropractic, a downtown clinic that’s redefining what care looks like through connection, customization, and hospitality. From his fifth-grade dream of becoming a chiropractor to building a clinic that feels more like a community, Cole shares his journey, values, and what really makes people heal. 💬 We cover: The importance of patient experience in healthcare Why h...2025-06-0921 min
Spotlight Sioux FallsHarmony and Hustle: A Family That Sings (And Cleans) TogetherWhat happens when a messy guy and a mom of four take over a cleaning business they didn’t want? They build one of Sioux Falls' most trusted companies. In this episode of Spotlight Sioux Falls, we sit down with Amy and Tim Hoback, owners of Kleenrite Company (spelled K-L-E-E-N-R-I-T-E), a family-run commercial cleaning company that’s been serving Sioux Falls for over 50 years. They share: How they accidentally got into the cleaning industry The highs, lows, and reality of growing a small business Why they’re more than “just the...2025-06-0635 min
Spotlight Sioux FallsHow This Sioux Falls Doctor Is Helping Communities Get HealthierWhat does public health actually mean? And why should you care? In this episode of Spotlight Sioux Falls, we sit down with Dr. Sandra Melstad, the founder of SLM Consulting and a leading public health expert, to explore the connection between where you live, your access to resources, and your long-term health. 🎯 We dive into: Why your zip code can predict your health outcomes The difference between personal responsibility and systemic barriers How South Dakota can improve its chronic disease prevention efforts The importance of data, access, and...2025-06-0427 min
Spotlight Sioux FallsWhy Families Are Moving to Sioux Falls | The Midwest’s Best-Kept SecretWelcome to the premiere episode of Spotlight Sioux Falls, where we sit down with the people shaping our city! This week, we’re joined by Jenny Downey, a longtime local and passionate realtor with Hegg. From Brandon roots to becoming a top agent in Sioux Falls, Jenny shares what buyers need to know—from navigating school districts and discovering hidden neighborhoods to unexpected tree care costs (yes, ash trees!) and off-market deals. We talk: First-time buyer tips Sioux Falls east side vs. west side Neighborhood hot spots and historic homes How to p...2025-06-0220 min
The A/B Test PodcastHow to Know When to Pivot in BusinessWe were stuck. No ideas, no growth, and no clue what to do next. In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked. 🎙 You’ll hear: How to recognize when it’s time to pivot Why most businesses fail to find product-market fit The surprising truth about creativity under pressure How content + community created new demand What it...2025-05-2336 min
The A/B Test PodcastIs Your Business Innovative or Just Boring?In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. incremental innovation How to innovate your go-to-market motion in 2024 Why “doing more with less” creates opportunity How to know when to kill an idea (and when to double down) Why resistance is a sign you’re actually onto something Plus: how AI is chang...2025-05-0238 min
The A/B Test PodcastThe Evolution of B2B Content & Lead Gen in 2025What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation. 🎧 Tune in to hear: ✔️ The biggest shifts in B2B marketing over the last two years ✔️ What founders and sales leaders must focus on in 2024 ✔️ How to balance organic content, automation, and o...2025-02-2547 min
The A/B Test PodcastHow to Make $1M on LinkedIn: DMs, Lives, and MoreCan you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to: Optimize your profile for success. Use DMs and LinkedIn Live to build meaningful connections. Leverage tools like Sales Navigator and automation to scale your efforts. This episode is packed with actionable tips to help you get real results. 🎧 Tune in to learn how to master LinkedIn and unlock its full potential! 💼✨2025-01-2832 min