Shows
Authors ChannelJamie Anderson on how your engaged community drives your writingBefore you write books, write articles. It’s a great way to share inspiring stories, and engage with your community, says Professor Jamie Anderson, author of The Fine Art of Success.2020-11-2738 min
Authors ChannelAndrew Scott on how to communicate complex ideas in a bookWriting a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of The 100-Year Life.2020-11-2741 min
Authors ChannelMarty Neumeier, brand guru, on how books help you compete in tough marketsThe main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.2020-11-2754 min
Authors ChannelAlok Sinha, former corporate CEO, on how to become a global thought leaderHow former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.2020-11-2736 min
Authors ChannelDavid Meerman Scott on how books market an idea, a person or a businessWriting a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage. 2020-11-2746 min
Authors ChannelDaniel Priestley, founder of Dent Global, how writing a book changes your life‘Watch your life change,’ says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of copies away for free.2020-11-2744 min
Authors ChannelJane Downes, coach and author, on how her book wins visibility and new clientsHow writing a book wins you visibility and new clients, says Jane Downes, Ireland’s best known career and performance coach.2020-11-2723 min
Authors ChannelWhy taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler PublishersWhy taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers, and probably the best business book editor in the world.2020-11-2742 min
Authors ChannelPeter Whitehead – how to publish your book simply and fastIn this episode Jacqueline Moore is talking to a former colleague Peter Whitehead, former Deputy Editor of the Financial Times’s weekend edition. After the impact and authority of writing for such a high-calibre paper, Jacqueline asks him… why write a book?2020-11-2737 min
Authors ChannelPeter Lorange – writing books to think and learnHow Peter Lorange, former Dean of IMD and founder of the Lorange Network, uses books to think and learn. Also: why you should write your book before finding a publisher.2020-04-1635 min
Authors ChannelRob Moore – how to use books to build a business empireHow Rob Moore, the Disruptive Entrepreneur, uses books to build multiple streams of income and extend his business empire.2019-10-1032 min
Authors ChannelTodd Sattersten, former President 800-CEO-READ, on innovative ways to publish your bookTodd Sattersten on why every book is a startup and why you must take charge of marketing your book2019-10-0352 min
Authors ChannelDom Moorhouse – from consultant and entrepreneur to authorHow Dom Moorhouse turned his experience of building and selling a consultancy in five years into a book.2019-10-0328 min
Authors ChannelKaren Dillon, former Editor, Harvard Business Review: How to write a great bookKaren Dillon, former Editor of Harvard Business Review, now multiple bestselling author, with her advice for new authors. The steps to writing a great book. 2019-10-0234 min
Authors ChannelMIT's Tommy Weir: how to build your business with a bookBestselling author Tommy Weir is no stranger to writing books. And that passion will continue. Only now his entrepreneurial business comes first. 2019-09-2828 min
Authors ChannelPenny Power OBE on how to write a memoir that matters - the story behind 'Business is Personal'To tell the tough stories that an entrepreneur needs to hear is not an easy task. Listen to how Penny Power wrote a book, 'Business is Personal', a memoir that matters for entrepreneurs at every stage of their life and business.2019-06-1827 min
Authors ChannelSteve Berry - how 'Strategies of the Serengeti' became the hub of a businessHow former Chief Financial Officer Steve Berry turns Strategies of the Serengeti into the entrepreneurial hub of his training and consulting business.2019-05-1454 min
Authors ChannelLynda Gratton - how books make you a thought leaderLynda Gratton is probably the most pre-eminent professor in the world dealing with transformational HR issues affecting organisations today. She builds and shares her thought leadership in a very distinctive way: by writing rigorous and relevant books. Learn from her. Get the Lynda Gratton case study.2019-05-0229 min
Authors ChannelVerne Harnish on why self-publish your book and give away your IPFor more insights from Verne Harnish visit scalingup.com. Download free chapters and resources and model his approach when you write your book.2019-04-1218 min
Authors ChannelMarshall Goldsmith: how to write a bestseller like 'What Got You Here Won't Get You There'There's more than one book in you, says Marshall Goldsmith, the pre-eminent leadership coach. He's written 35 books, after all. But it wasn't until he changed the way he worked that he created a million seller.2019-04-0229 min
Authors ChannelThe Huns Have Got My Gramophone (Amanda-Jane Doran interview)Base your book on unusual content and create speaking engagements as a result. How Amanda-Jane Doran used advertisements from Punch magazine and used a major anniversary to create her book. By the way she also changed the Oxford English Dictionary as a result. That's some impact, right there.2019-04-0220 min
Authors ChannelWho will read your non-fiction book? Director of the London Book Fair explainsNon-fiction writers can expect a huge amount of success this year, says Jacks Thomas, Director of the London Book Fair2019-03-1707 min
Authors Channel7 Myths that Stop Authors Writing a BookYou want to write a book, but there are 7 challenges facing you. Which is the one that hurts you most? And how can you fix it?2019-03-1716 min
Authors Channel8 Reasons Why You Should Write a BookThere are 8 main reasons you should write a book. Which is most important to you? Transcript Before you put pen to paper, finger to keyboard or before you fire up Siri to dictate your book, you need to answer one question. Why? Why do you want to write a book? Is the book a means to an end or is the book an end in itself? Is it a memoir, for example? And once you’ve done the book, the project is finished, that’s it. Or is y...2019-03-1713 min