Shows
EthicalVoicesTruth, trust and why to practice the pauseNicky McHugh, the senior vice president, global content and community at the RepTrack Company discusses: 1) Two little words with a disproportionate impact – Truth and trust 2) Why we need to practice the pause2023-03-2720 min
Uniquely Small BizGood Nature Organic Lawn Care with Alec McClennanOn this episode of ‘Uniquely Small Biz,’ presented by Selective Insurance, Carolyn McArdle speaks with Alec McClennan, owner of Good Nature Organic Lawn Care, an organic and chemical-free lawn care and landscape service. Alec discusses how his organic lawn care business differs from his competitors and how hiring people who are as passionate as he is has helped his company grow and deliver an improved customer experience. Later, Carolyn is joined by Jim Albi, Assistant Vice President of the Contractors Strategic Business Unit at Selective Insurance. Jim shares his expertise on the importance of employee training when it co...2023-03-1433 min
The D2Z PodcastCustomer Service for Retention and Revenue with Billy McClennan - 30Brandon talks with Billy McClennan, Director of Partnerships at customer service platform Gorgias. They go into Billy’s journey from chemist to e-commerce platform Gorgias, customer service platform, and the e-commerce industry. They explore driving revenue and retention with customer service, using automation for improving the customer experience, and building self-service processes. They parse the different modes of customer service, preferred methods and trends, and educating brands around the impact of customer service on business. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Bil...2022-10-0339 min
EthicalVoicesPR Ethics: What Happens When There is a Coup? – Alex DanceFor Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: 1) What should you do when clients are even tangentially affiliated with a coup? 2) The state of misinformation in Cambodia 3) The impact of influencers on Cambodians 4) Ethical challenges with clickbait2022-09-1913 min
EthicalVoicesHow to successfully advocate for transparency – Jamie FloerJamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including: 1) How to successfully advocate for transparency 2) How to protect your company’s reputation when other similar brands are having ethics failures 3) Why we need to keep ethics front and center2022-09-1213 min
EthicalVoicesEthical Issues with Coalitions and Front Groups – Greg BaileyJoining me in this week's episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including: 1) What to do when a client asks you to hide their identity as part of a coalition 2) Why we need top to turn the mirror on ourselves 3) The growing challenge of malformation 4) How to make sure your employees understand how you value ethics2022-08-2918 min
EthicalVoicesThe ethical challenges of weaponized communication – Elizabeth EdwardsElizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including: 1) The ethical challenges of weaponized communication 2) Avoiding thought-terminating cliches 3) What is the one tool or word, PR pros should retire 4) Why we need to think of meaning, not just tactics2022-08-2227 min
EthicalVoicesEthical Voices: Interview with Paula PedeneThis week Paula Pedene is being inducted into the Defense Information School Hall of Fame. Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethical issues she faced and advice for public relations professionals Paula is a service disabled veteran, a PR agency owner and was PRSA PR Professional of the year in 2015. She is a g...2022-08-0835 min
On the Revival RoadWorld Changer of the Week: Wade McClennan w/ AriseIn this week's episode, Evangelist Chance Walters continues the Summer Series entitled: The World Changer of the Week by hosting Wade McClennan w/ Arise in Wales. This is a show you do not want to miss! 2022-08-0231 min
EthicalVoicesToo many beers: ethics and client conflicts – Ken KerriganThis week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including: 1) Too many beers – Ethics and client conflicts 2) Can corporations really be ethical media enterprises? 3) The death of truth and the need for regulation2022-08-0125 min
EthicalVoicesPaddle your own ethical canoe – Filomena FanelliThis week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including: 1) Why we need to trust but verify 2) How to make your employees understand and live your values 3) Ethics and predatory lending2022-07-2514 min
EthicalVoicesHow to Effectively Counsel Those That Want to Make Unethical DecisionsCathy Morley Foster, the principal at Morley Foster Consulting, discusses a number of important ethics issues, including: 1) How to effectively counsel those that want to make unethical decisions 2) The importance of expertise and common sense2022-06-2017 min
On Top of PR with Jason MuddEthical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennanSend us a textOur episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair.Five things you’ll learn from this episode: Why ethical failures happen How to deal with ethical dilemmas How to have conversations with people making unethical decisions How to encourage ethical responsibility within your company Current ethical failures in the PR industry and their impact Quotables“Ethics is at the core of deceit, betrayal, drama – all of the g...2022-06-1433 min
EthicalVoicesThe ethical importance of knowing when to say “No” – Natasha KoifmanNatasha Koifman, President of NKPR, one of Canada's most powerful and innovative women in public relations discusses a number of important ethics issues including: 1) The ethical importance of knowing when to say “No” 2) How to empower your employees to make tough ethical decisions 3) The blurring of paid and owned media2022-06-1313 min
EthicalVoicesThe Role of Ethical Leadership in Building Influence: A Female PerspectiveDr. Juan Meng, the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA, an Associate Professor and Graduate Program Director at Baylor University, share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals.2022-06-0619 min
EthicalVoicesHow Can Old School Strategies Counter Disinformation? - Ellen CraneEllen Crane, APR, Fellow PRSA. founder of Women Elevated, addresses a number of important ethics issues, including: 1) What to do when your ethical values diverge from your employer’s values? 2) How can old school strategies counter disinformation2022-03-2812 min
EthicalVoicesEthical Issues in Merging the Science and Art of Public Relations: Aaron KwittkenAaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses: 1) An issue he still regrets not speaking up on 30 years ago 2) Ethical issues in merging the science and art of public relations 3) How augmented intelligence can help enhance our profession 4) How do we create belonging in a hybrid environment?2022-03-1418 min
EthicalVoicesWhat Ethics Lessons Can We Learn from Ted Lasso? EthicalVoices Interview with Dan FarkasDan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including: 1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement 2) How can you ethically blend empathy and accountability? 3) What is the most engaging PRSA ethics case study? 4) What ethics lessons can we learn from Ted Lasso?2022-03-0718 min
EthicalVoicesWhat To Do When a Competitor Intentionally Causes Panic – Rick BatykoRick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including: 1) What to do when your competitor intentionally causes panic 2) How to effectively fight disinformation 3) What the PR industry needs to do next2022-02-1416 min
EthicalVoicesThe Need for Accountability – EthicalVoices Interview with Laura TomasettiLaura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including: 1) Why you always have a choice 2) How to make sure everyone understands your mission and values 3) The need for the industry to hold itself accountable2022-01-3117 min
The Next Great ThingHuman-centric Healthcare Innovation with The McClennan GroupHow can we ensure a focus on the human element, well-being, and a better health state in a world of exponential technology? In this episode, Andrew Greenstein’s guest is Jeannette McClennan, president and co-founder of The McClennan Group, a digital product and marketing innovation agency. She talks about their work for AARP and Humana and the way they are navigating the challenges and opportunities—all while discovering the pain points and prototyping winning solutions.Join us on our exploration on how the power of human ingenuity and technology can be applied - through innovative initiatives like Huma...2021-12-3018 min
EthicalVoicesWhat do you do when you fire a client who has prepaid you?Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including: 1) What do you do when you fire a client who has prepaid you? 2) Building trust through stories 3) Why telling the right story is even more important than telling a story well2021-10-1816 min
EthicalVoicesWhy businesses need to stick to their purpose and avoid wokewashing – Rebekah IliffRebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses: 1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims 2) Why businesses need to stick to their purpose and avoid wokewashing 3) Fighting vanity metrics2021-09-1321 min
EthicalVoicesEthics, Chickens and Biases: An EthicalVoices interview with Amy CowardThis week, Amy Coward, APR, the President of AC Public Relations, discusses a number of ethics issues, including: 1) How to respond ethically when someone with an agenda attacks you 2) Effective ways to approach your boss to tell them they are acting unethically 3) Why you need to remember – what you allow, you condone2021-08-3016 min
EthicalVoicesWhat to do when the story you are told just doesn’t add up – Andrew HealyAndrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including: 1) What to do when the story you are told just doesn’t add up 2) How to deal with content exhaustion 3) Misperceptions around financial services and ethics2021-08-2317 min
EthicalVoicesThe five most dangerous words in the world – Linda RecuperoLinda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses: 1) What to do when a colleague lies 2) The evolution of ethics globally 3) The five most dangerous words in the world2021-08-1617 min
EthicalVoicesTransparency and the industrialization of disinformation – Michelle Olson, APRMichelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including: 1) How to fight the constant little drips of ethical challenges we face every day 2) Transparency and the industrialization of disinformation 3) The importance of universal key messaging2021-08-0922 min
EthicalVoicesEthics, data privacy and looking back – Wendy GlavinWendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including: 1) Ethical issues of giving notice 2) What to do when you are asked to change something that is factually correct 3) Ethical failures in data use and privacy 4) Why we need to look back2021-08-0219 min
We're TryingPut Your F*ckin Hands Up!We're back with part 2 of our Inside deep dive! Things get a little deeper, a little darker.
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-08-0155 min
EthicalVoicesWhat to do when you are faced with nearness and drinking bias – Melissa Vela-Williamson, APRMelissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses: 1) What to do when you are pressured to inflate numbers? 2) What to do when you are faced with nearness and drinking bias 3) The ethics issues of multicultural appropriation2021-07-2623 min
We're TryingWell, Well, Look Who's Inside AgainThis week, we're doing a deep dive into the comedy special that has taken over the internet. In part 1, we look at the first half of Bo Burnham's Inside special!
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-07-2555 min
EthicalVoicesWhat can PR professionals learn from the open source community? – Laura KempkeLaura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including: 1) What to do when executives lie frequently? 2) Dealing with misinformation and the increasing need to take a stand 3) What can PR professionals learn from the open source community?2021-07-1916 min
EthicalVoicesWhat to do when your boss doesn’t value honesty as much as you do – Gary McKillipsGary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses: 1) What to do when your boss wants you to fire a high-performing employee they do not like 2) What to do when your boss doesn’t value honesty as much as you do 3) Ethical issues with SpiderTech and sports public relations2021-07-1216 min
We're TryingPatrick Talks the Reality of Reality TVOur friend Patrick joins us to talk about the Real Housewives series!
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-07-121h 04
EthicalVoicesTruth is a Negotiated Reality – Jeff HahnJeff Hahn, the owner and principal of Hahn Public, discusses ethics and his new book - Breaking Bad News: The Definitive Crisis Communication Guide for Brands. He also discusses several important ethics issues, including: 1) Why truth is just a negotiated reality 2) How to successfully nudge people into their proper swim lanes 3) Demystifying crisis communication2021-06-2819 min
We're TryingTrue Crime 2.0Bea's fallen down another true crime rabbit hole. And things get really deep this time.
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
Follow us on Instagram @WereTryingPod
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Send in a voice message: https://anchor.fm/were-trying/message2021-06-211h 12
EthicalVoicesHow Can We Improve Fashion Industry Ethics? – Jessica KellyJessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including: 1) Where should we start in improving fashion industry ethics? 2) Why all auditing bodies aren’t created equal 3) What everyone can do to improve ethics in the fashion industry 4) How can you maintain your moral compass when there is be pressure to succeed at all costs?2021-06-2113 min
EthicalVoicesRespond, Don’t React to Unethical Behavior - Kami HuyseKami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including: 1) Why you need to respond and not react to unethical behavior 2) What one question should you ask friends facing difficult situations? 3) Why ethical PR people act like ombudsmen 4) What is the best thing PR pros can do in difficult situations?2021-06-1421 minWe're TryingAurora's Not Great, Bob!Aurora's a massive Mad Men fan...like massive. Somehow she twisted Bea's arm into letting her talk about it for an hour...
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-06-1351 min
EthicalVoicesBest Practices in Internal Communications Ethics – Elizabeth PecsiElizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including: 1) How to handle a reporter friend asking you to disclose confidential information 2) Best practices in internal communication ethics 3) What ethics challenge spans the past, present and future?2021-06-0716 min
We're TryingIt's Okay to Just LiveAfter a week of emotions and stress, Aurora & Bea talk about self-care while doing their makeup!
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-06-0654 min
We're TryingEveryone Knew Bea Was a Witch Before She Did!On this week's episode, Bea shares their story to witchcraft and all the wonderful things that come with it!
You can listen to our podcast on Spotify, Apple Podcasts or on Anchor!
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Send in a voice message: https://anchor.fm/were-trying/message2021-05-301h 00
We're TryingAbby, Where the Hell Have You Been Loca?We're so excited to welcome our friend, Abby, to the podcast to talk about her favourite topic - Twilight. Let's explore the ins and outs of the series, the fandom, and how it continues to influence us. As well as, of course, the Holy Trinity that is Twilight, Harry Potter & The Hunger Games
You can listen to our podcast on Spotify, Apple Podasts or on Anchor!
Follow us on Instagram @WereTryingPod
Follow Abby on Instagram @abbybarsanti
Follow Bea on TikTok @the.lavender.system and on Instagram...2021-05-2351 min
EthicalVoicesDon’t Confuse Doing the Right Thing with Being Seen Doing the Right Thing - Jim HogganJim Hoggan, a bestselling author, president of Hoggan & Associates, and founder of DeSmog discusses a number of key topics including: 1) Don’t confuse doing the right thing with being seen doing the right thing 2) Why even if you are right, you can be in the wrong 3) The ethical dangers of tribalism 4) The heart vs. the mind2021-05-1722 min
We're TryingAurora Wrote Book of Mormon Fanfiction?!Aurora & Bea are both actors AND writers (we love multi-hyphenates), and both have very interesting stories of how they got here...niche musical theatre fanfiction may have been involved...
You can listen to our podcast on Spotify or on Anchor!
Follow us on Instagram @WereTryingPod
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Send in a voice message: https://anchor.fm/were-trying/message2021-05-1656 min
EthicalVoicesWhen National Security Is On The Line, How Do You Ethically Handle Public Relations? - Robert JohnsonRobert Johnson, the host of the PR Nation Podcast, discusses a number of important ethics issues, including: 1) When national security is on the line, how to you handle public relations ethically? 2) The state of truth today 3) Why PR Pros should take a different approach when a reporter asks you about confidential information2021-05-1016 min
We're TryingBea's a TikTok Star!Bea has kind of blown up on TikTok, so let's talk about it and explore the community of this fun social media!
You can listen to our podcast on Spotify or on Anchor!
Follow us on Instagram @WereTryingPod
Follow Bea on TikTok @the.lavender.system and on Instagram @beapostma or @lavender_system
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Send in a voice message: https://anchor.fm/were-trying/message2021-05-0944 min
EthicalVoicesWhat to do when someone calls you a liar – Janelle GuthrieJanelle Guthrie, APR, Fellow PRSA, the communication director for the Building Industry Association of Washington, discusses a number of important ethics issues, including: What to do when you realize you have given out false information and admitting it will hurt What to do when someone calls you a liar How to ethically work through difficult situations Why Voices4Everyone is the solution to our next ethics challenge 2021-04-2617 min
We're TryingAddressing the Abuse in TheatreThis week, we're addressing a topic that really needs the attention - the continued abuse of artists in the theatre industry. While there is still so much we cannot address, we hope we can help keep the conversation going.
You can listen to our podcast on Spotify or on Anchor!
Follow us on Instagram @WereTryingPod
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Send in a voice message: https://anchor.fm/were-trying/message2021-04-2559 min
EthicalVoicesHow to Speak Up Effectively When You Are Asked to Compromise Your Personal EthicsSherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey, discusses: 1) What to do when your boss asks you to burn bridges? 2) How to speak up effectively when you are asked to compromise your personal ethics 3) The importance of building trusted relationships 4) The need to show vulnerability as a leader2021-04-1916 min
We're TryingAurora Fangirls Over Dead People!This week, Aurora helps us explore one of her favourite topics - movie musicals, with little side comments here about capitalism, patriotism and Walt Disney's frozen head. And we blow Bea's mind in the process.
You can listen to our podcast on Spotify or on Anchor!
Follow us on Instagram @WereTryingPod
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Send in a voice message: https://anchor.fm/were-trying/message2021-04-181h 03
EthicalVoicesCivility, Truth and Hope - Emmanuel TchividjianEmmanuel Tchividjian, the principal of the Markus Gabriel Group, and one of the top thought leaders on ethics and communication in the world, discusses: 1) Where your duty lies when you are asked to reveal confidential information 2) The importance of civility and civil discourse 3) How the absence of truth leads to the absence of trust 4) The guiding light of hope2021-04-1213 min
We're TryingBea Almost Joined a Cult?!Content warning:
This episode contains graphic descriptions of crime scenes, as well as mentions of things that might be triggering from some viewers or listeners.
This week, Bea takes us down the rabbit hole of their favourite topic - true crime! We explore The Zodiac Killer, Slenderman, Jonestown and Heaven's Gate. All while Aurora tries to wrap her head around what the heck is going on.
Follow us on Instagram @WereTryingPod
Follow Bea on TikTok @the.lavender.system and on Instagram @lavender_system
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EthicalVoicesLicensing and Ethics in Puerto Rico Public Relations – Karen Garnik, APRKaren Garnik, the president of Global Vision Marketing and Communications and the president of Asociación de Relacionistas Profesionales de Puerto Rico and a licensed public relations practitioner, discusses a number of important ethics issues including: 1) How apathy is threatening ethical behavior 2) Porque ser Relacionista es cosa seria – Why being a PR pro is a serious thing 3) Licensing and ethics in Puerto Rico 4) How Puerto Rico’s Licensing compares to the APR2021-04-0519 min
We're TryingNice To Meet You!Welcome to the first ever episode of We're Trying!
In this week's episode, Aurora & Bea sit down and introduce themselves! They talk about TikTok a bit, their careers and career trajectories over the years, and whether or not you should sleep with your feet outside of the covers. These best friends have their very first fight EVER on the internet!!!
Follow us on Instagram @WereTryingPod
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Send in a voice message: https://anchor.fm/were-trying/message2021-04-0455 minWe're TryingWe're Trying: The TrailerHey there! We can't wait to share our joy and adventures with you! New episodes of "We're Trying" go up every Sunday, so keep your eyes peeled real soon.
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Send in a voice message: https://anchor.fm/were-trying/message2021-04-0301 min
EthicalVoicesWhy ethical organizations need to look back as well as forward - Krista TerrellKrista Terrell, APR, the acting president of the Arts and Science Council for Charlotte Mecklenburg County, discusses a number of important ethics topics, including: 1) The best approach to convince executives to report historic inequities 2) Why ethical organizations need to look back as well as forward 3) How organizations can think beyond their whiteness 4) Why we need to think like gardeners, not gunslingers2021-03-2915 min
EthicalVoicesEthical Issues in Diversity, Battle Rap, Cancel Culture and Asian-American Hate Crimes – Jennifer ChoJoining me on this week's episode is Jen Cho, the founder of Pivot and Swerve. She discusses a number of important ethics issues, including: 1) Where should businesses start first in diversity initiatives? 2) How to most effectively deal with microaggressions? 3) Ethical issues with Battle Rap – what to do when your ethics and the industry’s standards diverge? 4) How far back should we go with regards to cancel culture? 5) The rise of Asian American hate crimes2021-03-2224 min
EthicalVoicesRationalization Leads to Ethical Failures - Donald SingletaryDonald Singletary, the president at Singletary Group Communications and an adjunct professor at a number of universities, including Syracuse University and Baruch College, discusses: 1) Ethics of expense reports in the Mad Men Era and today 2) How societal changes are impacting ethical practices 3) How rationalization leads to ethical failures 4) Are we really making progress against systemic racism?2021-03-1519 min
EthicalVoicesEthics and Diversity: I Too, Am America – EthicalVoices interview with Troy BrownTroy Brown, the President of one50one, discusses a number of key ethics issues, including: 1) How to respond when people try to marginalize you 2) The unethical myth of we can’t find quality diverse candidates 3) Ethical issues with influencer marketing 4) Ethics of Blockchain and Digital IP2021-03-0820 min
EthicalVoicesWhat To Do If You Are In a Toxic Workplace - Thomas Bennett IIIThomas Bennett III, discusses: 1) What to do when you are stuck in a toxic work culture 2) Why we need more honesty and transparency2021-03-0118 min
EthicalVoicesThe Changing Landscape of Business Advocacy – Dr. Holly OvertonDr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses: 1) What to do when you are on a toxic team at work 2) The changing landscape of business advocacy and what it means to PR 3) The rise of corporate social advocacy 4) What we can learn from the Page Principles2021-02-2226 min
EthicalVoicesWhy Hiring Diverse Junior Talent Isn’t Enough – Cedric F. Brown, APRCedric F. Brown, APR, an independent consultant who uses digital strategy to produce equitable outcomes, discusses: 1) What to do when you see racist behavior at work 2) Why hiring diverse junior talent isn’t enough 3) Why we can’t just look forward2021-02-1525 min
EthicalVoicesFighting Sensationalism and Greed – Parry HeadrickPerry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including: 1)What should you do when you don’t believe in your client? 2) Why we need to fight sensationalism 3) The need for greater diversity in public relations2021-02-0815 min
EthicalVoicesEthical Issues of Promoting Vaporware – Eric BermanEric Berman, an innovative results-focused communications director discusses a number of important issues, including: 1) What should you do when you are asked to promote vaporware? 2) How can you practice ethical measurement? 3) Why you should always look at both sides of the data2021-02-0116 min
EthicalVoicesData Ethics Advice for Public Relations Professionals – Adam BlackerAdam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including: 1) When to ethically pass on a media opportunity 2) Why you need to think of the long game when it comes to data 3) How to decide if you have enough data for an accurate pitch 4) The ethics of data collection2021-01-2521 min
EthicalVoicesStop Putting Profit Over Ethics – Sabrina RamSabrina Ram, the founder and president of Blu Lotus PR discusses: 1) What to do when your boss asks you to do something uncomfortable 2) Why we need to stop putting profit over ethics 3) The need for accountability 4) Just because you are good at something doesn’t mean you have to do it2021-01-1821 min
EthicalVoicesWhat Do You Do When Your Client Pulls A Bait And Switch? - Craig SenderCraig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses: 1) What do you do when your client pulls a bait and switch? 2) The three most powerful words when pushing back on inappropriate requests 3) Why we still need timeouts 2021-01-1121 min
EthicalVoicesWhat do you do when your work does not align with your personal values? - Mark MohammadpourWelcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year's resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I've enjoyed reading his insights in the Public Relations Society of America's Strategies & Tactics, and that's what caused me to reach out to invite him to be a guest. Mark discusses a number of important issues, including: 1) What...2021-01-0428 min
EthicalVoicesHow Businesses and Executives Fail at Diversity, Addressing Harassment and Humanity - Mike PaulThis is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor®, discusses: 1) What executives should do (and many fail to do) when someone reports sexual harassment to them 2) The ethical failures of most businesses to act on diversity, equity and inclusion 3) When personal relationships are more important than safeguarding confidences2020-12-2144 min
EthicalVoicesConflict of Interest Issues with Non-Profit Boards – Pam CampbellPam Campbell, APR, Fellow PRSA, the Director of Public Affairs at the Federal Reserve Bank of Kansas City, Oklahoma City Branch discusses a number of important ethical issues, including: 1) Conflict of interest issues with non-profit boards 2) How non-profit board can help prevent ethical issues 3) How to effectively fight disinformation 2020-12-1412 min
EthicalVoicesYour Company is Accused of Making People Sick. Now What? – Ken HunterJoining me on this week's episode is Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including 1) What to do ethically when your company is accused of making people sick 2) How to make ethical issues seem less like personal attacks 3) What to do when your boss makes unethical promises 4) Dealing with media bias2020-12-0734 min
EthicalVoicesLandmines and Fine Lines: Ethical Issues in Public Affairs – Kelly DavisKelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including: 1) How to avoid landmines and understand the fine lines in public affairs and lobbying 2) How can nonprofits ethically get their message out when faced with well-funded opponents? 3) Ethical issues with data, media and society 4) How to make sure you are sharing accurate information2020-11-3026 min
EthicalVoicesWhen Lite isn’t Lite: Ethical Issues with Misleading Claims - Ron CulpJoining me on this week's episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University. Ron discusses a number of important topics, including: 1) What to do when asked to make absurd and misleading claims 2) Why PR professions need the industry to have their back 3) Where companies make mistakes in countering disinformation internally 4) How to make your company attractive to potential employees2020-11-1624 min
EthicalVoicesWhen and where do you draw the ethical line? – Helio Fred GarciaHelio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including: 1) When and where do you draw the ethical line? 2) How structures and clear protocols make courage less necessary in ethical dilemmas 3) What can we learn from Bernays’ definition of public relations? 4) What are some positive ethics lessons from Goldman Sachs 5) Three key elements in determining the “right” thing to do2020-11-0937 min
EthicalVoicesIdentifying an Ethics Problem is not Enough – Neil FooteNeil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including: 1) Why identifying an ethics problem is not enough 2) The power of truth, without embellishment, to drive ethical action 3) How to fight misinformation and disinformation 4) Why celebrating success is not enough to drive diversity2020-11-0230 min
EthicalVoicesFour Common Reasons for Ethical Failures: Keith GreenKeith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses: 1) DEFG: Four common reasons for ethical failures 2) The challenge of living in the world of now 3) Ethics issues he observed in sports public relations2020-10-2623 min
EthicalVoicesWhat Ethics Lessons Can You Learn from 50 Cases of Beer, Football and Food? - Jay BaerBestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food. Specifically: 1) How to ethically work for competing companies 2) The rampant issue of IP Theft 3) Restaurants’ ethical dilemma: COVID disclosure 2020-10-1923 min
EthicalVoicesWhat do ethical PR professionals do when they are faced with conflicting loyalties? EthicalVoices interview withTodd Van HoosearTodd Van Hoosear, the Chief Engagement Officer for Business Breakthrough Network and a visiting instructor at Boston University, discusses a number of important ethics topics, including: What do ethical PR professionals do when they are faced with conflicting loyalties? The ethics challenges of a post-truth era The need for action to change the perception of PR 2020-10-1221 min
EthicalVoicesWhy You Should Act Quickly and Decisively on Even Small Ethics Concerns – Mark CautelaMark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including: 1) Why you need to act quickly and decisively on even small ethics concerns 2) When company and team before self is not ethically appropriate 3) What to do when your boss asks you to fudge numbers on an award2020-10-0526 min
EthicalVoicesWhat do you do when you are asked to stonewall on a public health issue? – Sam Villegas, APRSam Villegas, APR, a Senior Consultant with Raftelis shares insight on: 1) What do you do when you are asked to stonewall on a public health issue? 2) When should you act as a whistle blower? 3) How do you effectively respond to disinformation and fear-based attacks?2020-09-2829 min
EthicalVoicesSetting Ethical Boundaries – Tracy ScharioJoining me on this week's episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses: 1) How do you set ethical boundaries with your boss? 2) What work can a department ethically claim as its own? 3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID? 4) How do you effectively set ethical boundaries with partners?2020-09-2120 min
Sky Sport Presents: PlaymakersThe Pod - Ep 21 - Bluey McClennanThis week, a legend of Rugby League. Brian ‘Bluey’ McClennan tells Stephen McIvor about his coaching philosophy, Tri Nations success, why he didn't fit at the Warriors, and just how he got the nickname ‘Bluey’.2020-09-1751 min
EthicalVoicesTop Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli BravoKelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including: 1) The ethical considerations in admitting an error in your software 2) How do we ethically fix what is broken in the healthcare system 3) Top ethics challenges in healthcare communication, patient engagement and collaboration 4) How do you ethically balance transparency and confidentiality2020-09-1422 min
EthicalVoicesWhat to do when you are asked to make inflated claims – Erin CallananErin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including: 1) What to do when you are asked to make inflated claims 2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in 3) How to combat misinformation2020-08-3117 min
Senior Living Marketing PerspectivesRe-imagining Marketing Strategies in the Senior Living Industry During Turbulent Times with Jeannette McClennanTopics Discussed and Key Points:
How senior living providers can change their marketing strategy following the impact of COVID-19
Reframing the message of an industry under fire by mainstream media during the pandemic
Why websites should not limit their assurances regarding COVID-19 to a single page
Tips on using visual materials such as infographics to improve a brand’s messaging
Differentiating your assisted living facility from a nursing home
Episode Summary:
In today’s episode, Debbie speaks with Jeannette McClennan, Co-Founder and President of McClennan Masson and co-author of the book Innovators Anonymous (2018).
Aske...2020-08-2641 min
EthicalVoicesUnexpected ethics lessons from Tonya Harding – Dianne Danowski SmithDianne Danowski Smith, the president and founder of Publix Northwest, covers a broad spectrum of ethical issues, including: 1) Unexpected ethical lessons from Tonya Harding 2) What to do when ethics and legal opinion lead to different conclusions 3) What to do when employees don’t want to represent a specific client 4) How to handle the ethical challenge of reporters with agendas2020-08-2432 min
Earth Tribe Radio"Aging is a woman's secret power — and the data proves it."Jeannette McClennanShe shares that the image of the lonely, cranky senior simply doesn’t match reality. Actually we are happier and more balanced in our older age and we feel more calm, optimistic and full of and thankful of life in our 60's, 70's and on. The younger ones tend to feel more hopeless, restless, nervous and unhappy. " The results are supported by a body of scientific literature showing that happiness is roughly U-shaped, dipping at mid-life and increasing as we age. Aging isn't a curse. But ageism is a serious global problem." Jeannette McClennan
2020-07-0116 min
CJOB Sports Show with Christian AumellBlue Bomber Marcus Sayles, The Freezer with ICE forward Connor McClennan & Vioce of the AlouettesOn this episode, Blue Bomber defensive back and Georgia-boy-not-ready-for-Winnipeg-winters, Marcus Sayles gears up to take on the Alouettes. We also enter the Freezer to check in with Winnipeg ICE forward Connor McClennan. And Rick Moffat, voice of the Alouettes, tells us what to expect from Montreal this weekend. 2019-10-1120 min
D'Arcy Waldegrave DriveBrian McClennan previews Warriors-Panthers matchFormer Warriors coach Brian McClennan previewed the action this Sunday, when the Warriors host the Penrith Panthers.LISTEN TO THE AUDIO ABOVE2019-06-2909 min
Chats with ChipCWC 32: Leading an ethical agency (Mark McClennan)Mark McClennan hosts a weekly podcast where he explores ethical questions with public relations industry experts and agency leaders. He brings a wealth of his own experience to the mix, as a longtime senior agency executive and former National Chair of the Public Relations Society of America (PRSA).
Mark joined Chip on this episode to talk about some of the lessons he has learned and the advice he has for agencies as they work to navigate challenging ethical situations.
QUOTES
Mark McClennan: “There was a really interesting study that came out about probably eight to 1...2019-06-2327 min
For Immediate Release PodcastCWC 32: Leading an ethical agency (Mark McClennan)Mark McClennan, host of the Ethical Voices podcast, talks about the current state of ethics in the PR industry and how agency leaders can instill ethical practices in their teams.2019-06-2327 min
Chats with ChipCWC 32: Leading an ethical agency (Mark McClennan) Mark McClennan, host of the Ethical Voices podcast, talks about the current state of ethics in the PR industry and how agency leaders can instill ethical practices in their teams. 2019-06-1827 min
CT Expert Insights7 Steps to Product Launch Success with Jeannette McClennanJeannette McClennan, president and founder of the McClennan Group and author of "Innovators Anonymous: Seven Steps to Get Your Product Off the Ground," walks us through the keys to bringing a new concept to market while avoiding the grief, disorganization, and wasted money that is so often part of the process. McClennan explains the value in studying your future competitors and understanding your own strengths and weaknesses. She also tells how embracing metrics and low-budget prototypes will be welcome strategies for your bottom line.2018-05-1011 min
BizFilings Expert Insights7 Steps to Product Launch Success with Jeannette McClennanJeannette McClennan, president and founder of the McClennan Group and author of "Innovators Anonymous: Seven Steps to Get Your Product Off the Ground," walks us through the keys to bringing a new concept to market while avoiding the grief, disorganization, and wasted money that is so often part of the process. McClennan explains the value in studying your future competitors and understanding your own strengths and weaknesses. She also tells how embracing metrics and low-budget prototypes will be welcome strategies for your bottom line.2018-05-1011 min
Patty Doran LiveJoey McClennanJoey McClennan on meeting The Foo Fighters2018-05-0404 min
StartEdUp PodcastFoo Fighters Dream Come True: Joey McClennanImagine what you would do if Dave Grohl asked you to come up and play with the band... in front of 52,000 people. That is EXACTLY what 22 yr old Joey McClennan of Brisbane Australia did this weekend... now hear the story behind the viral event.
Story & video: https://twitter.com/i/moments/957075805741330433
and : https://www.brisbanetimes.com.au/entertainment/music/foo-fighters-give-joey-the-night-of-his-life-at-suncorp-stadium-20180126-p4yywm.html
You can find Joey on Instagram @joey_grizzlyshark and on Twitter @joey_GRZLYSHRK2018-01-2911 minStartEdUp PodcastFoo Fighters Dream Come True: Joey McClennanImagine what you would do if Dave Grohl asked you to come up and play with the band... in front of 52,000 people. That is EXACTLY what 22 yr old Joey McClennan of Brisbane Australia did this weekend... now hear the story behind the viral event.
Story & video: https://twitter.com/i/moments/957075805741330433
and : https://www.brisbanetimes.com.au/entertainment/music/foo-fighters-give-joey-the-night-of-his-life-at-suncorp-stadium-20180126-p4yywm.html
You can find Joey on Instagram @joey_grizzlyshark and on Twitter @joey_GRZLYSHRK2018-01-2911 min
The Chris Michael Harris PodcastEP5: Protect Your Business with Tyson Sandlin, Account Executive at Marsh and McClennanTyson Sandlin of Marsh and McClennan joins me on the Entrepreneur Hour to discuss the importance of risk management. We discuss ways you can protect your business and prepare for unfortunate circumstances that can not only strip you of your dreams of starting and running a company but can also impact your personal life, if not properly prepared. 2015-11-2454 min
The Fresh Kisgen Show81: Alec McClennan; "Addicted to Lawn Care" (Pebbles)Alec McClennan thought he was big stuff in lawn care until almost everyone's lawn died that first year of business. He worked quickly to come up with a better solution that still did not use harsh chemicals, and soon he was off to the races.
He landed a contract with the Cleveland Zoo almost by default, which spurred him into grabbing some friends and a spreader and heading to work with the kangaroos. Today he shares how he went from sealing driveways to a brief stint in tree cutting to the lawn care business.2014-09-2800 min