Shows
Bits about BooksBizcast: Art Fromm on his book, “Making SEAMless Sales”, in conversation with Subhanjan SarkarArt Fromm is the Founder of Team Sales Development, helping client-facing teams, especially SEs and AMs, to focus on client success by being more consultative and strategic as a team. Art is a dynamic speaker and workshop facilitator who equips sales teams to boost revenue, win rates, margins, and client satisfaction. With a career spanning engineering, software, and sales leadership, he brings deep industry insight and proven strategies. As the founder of Team Sales Development, Art has helped B2B companies transform their sales results, in one case boasting a 22% increase in bookings and a 16-point increase in win...
2025-12-2656 min
Bits about BooksBizcast: Ramli John on his book, “Eureka”, in conversation with Subhanjan SarkarRamli “RJ” John is the founder of Delight Path and author of the bestselling book Product-Led Onboarding. With 40,000 copies sold worldwide, his book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers. Ramli has worked with companies such as Zapier, Leadpages, Appcues, Vidyard, Bynder, and other fast-growing B2B companies to level up their onboarding experience.
He lives in Toronto, Canada, with his wife Joanna, their two-year-old toddler Zane and their 5-year-old dog – Ro.
Ramli John
Eureka
In this episode, Ramli John ta...
2025-12-1559 min
The Trade Show PodcastIn Conversation with Marco Barozzi, Founder, Expo ConsultingMarco Barozzi is the Founder of Expo Consulting, with experience of over three decades in the exhibitions and events industry. His journey began with key roles in prestigious companies like the Blenheim Group, Miller Freeman, and Reed Exhibitions. Later, he founded Expo Consulting, helping organisations succeed in the complex and dynamic world of trade shows and events.
Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022...
2025-11-3049 min
Bits about BooksBizcast: Tahira Endean on her book, “Our KPI is Joy”, in conversation with Subhanjan SarkarTahira Endean is the Author of Intentional Event Design, “Our Professional Opportunity” and Our KPI is Joy, Using Live Events to Catalyse, Happiness, Productivity and Trust. She is also the Co-founder of Strategy Table – helping companies Transform Team Dynamics Through Expert Meeting Facilitation.
Tahira is a curious event designer and education curator for the MICE industry. She is passionate about global travel, intentional event design and the integration of technology into our lives and events to enhance the human experience. Tahira wore her “Association Hat” as Head of Events for SITE from 2019 through the pandemic and until we returned...
2025-11-301h 02The Trade Show PodcastIn Conversation with Steve Moore, Founder, InTaktSteve Moore possesses a deep passion for scheduling and innovation within the construction industry. He has led scheduling efforts on several billion-dollar projects across various sectors, holds multiple credentials, speaks regularly at conferences, and has been featured in various publications.
He has made notable contributions to the industry through the invention of many physical construction products, as well as digital hardware and software now widely used on construction projects.
Steve Moore
In addition to his day job as innovation manager for a large construction company, he runs two construction software startups in his off hours.
Stev...
2025-11-1149 min
Bits about BooksBizcast: Enrico Gallorini on his book, “In-Person”, in conversation with Subhanjan SarkarFascinated by the “how” and, most importantly, the “why” behind unforgettable live events that have the power to change lives, Enrico Gallorini has dedicated his life to decoding the profound impact that in-person experiences at large human gatherings have on individuals, society, and the world at large.
His most significant finding is the unique ability that only live events have to inspire and drive human evolution. Through his research, he has uncovered remarkable and enduring patterns dating back to the very origins of humanity; insights that remain relevant today and will become even more vital in the future.
...
2025-11-1052 min
Bits about BooksBizcast: Charles H. Green on his book, “The Trusted Advisor”, in conversation with Subhanjan SarkarCharles H. Green is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is the author of the critically acclaimed Trust-based Selling, and co-author of the classic The Trusted Advisor and its practical follow-up – The Trusted Advisor Fieldbook, a comprehensive toolkit for leading with trust.
Charles works with complex organisations to improve internal trust within and between organisations and trusted advisor relationships with external clients and customers.
Charles H. Green
Charles spent 20 years in management consulting before founding Trusted Advisor Associates in 1997. He...
2025-10-2259 min
Bits about BooksBizcast: Brad David Ball on his book, “The Algebra of Sales and Persuasion”, in conversation with Subhanjan SarkarOver the course of his career, Brad David Ball has been to every corner of the world, selling technology and competing for multi-million-dollar projects.
A B2B sales and marketing expert, he has delivered sales presentations (in-person) in over eighty countries and closed millions of dollars of business on six continents.
Brad David Ball
Brad is a Senior Partner and Vice President of Sales and Marketing at GlobalSim, Inc., a technology company that manufactures and sells high-end simulators throughout the world.
He is also the founder of Blazer Sales and produces a variety of...
2025-10-081h 01
The Trade Show PodcastIn Conversation with David Peckinpaugh, President & CEO, MaritzDavid Peckinpaugh has been with Maritz since 2011 and assumed the position of President & CEO for Maritz in 2021. A 40+ year champion of the events industry, David provides strategic oversight of Maritz while ensuring the consistent design and delivery of engaging and inspiring program experiences that drive business results.
Since joining in 2011, David has led the company through significant growth, placing renewed focus on clients, industry partnerships and global presence. He has also invested in reenergizing the company’s culture, introducing the company’s signature core value “Take Good Care of Each Other,” which has led to the company-wide purpose o...
2025-10-0649 min
The Trade Show PodcastIn Conversation with Carina Bauer, CEO, IMEX GroupAppointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Carina Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team. Carina is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring. Carina also takes a keen interest in leadership development, organisational best practice and culture.
Throughout her career, Carina has been an active member of the meetings industry. She’s Past Chair of th...
2025-10-0249 min
Bits about BooksBizcast: Stu Heinecke on his book, “How To Get A Meeting With Anyone”, in conversation with Subhanjan SarkarDubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting! Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.
Stu Heinecke
How To Get A Meeting With Anyone
In this episode, Stu Heinecke talks about the updated edition of How to Get A Meeting With Anyone. First published in 2016, the book remains highly popula...
2025-09-2253 min
Bits about BooksBizcast: Peter Cohan on his book, “Suspending Disbelief”, in conversation with Subhanjan SarkarPeter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping software organisations improve their presales, sales and marketing results – primarily through improving organisations’ demonstrations and discovery skills.
Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, where he grew the business from an empty spreadsheet into a $30 million per year operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the...
2025-09-0843 min
The Trade Show PodcastIn Conversation with Larry Kulchawik, Author, The Invisible IndustryLarry Kulchawik is a seasoned leader in the global trade show and exhibit design industry, with over 45 years of experience specialising in international face-to-face marketing. His work emphasises the critical importance of adapting marketing strategies to local customs and cultural expectations.
Larry’s career spans leadership roles at three of the top U.S. exhibit design firms — Exhibitgroup, Derse, and 3D Exhibits. He has served as President of the Exhibit Designers & Producers Association (EDPA) and the International Federation of Exhibition and Event Services (IFES), representing members in over 45 countries. In recognition of his impact on the industry, he h...
2025-09-0149 min
Bits about BooksBizcast: Ted McKenna on his book, “The Activator Advantage”, in conversation with Subhanjan SarkarTed McKenna is a best-selling co-author of The JOLT Effect: How High Performers Overcome Customer Indecision and The Activator Advantage: What Today’s Rainmakers Do Differently, and is a sought-after speaker and advisor to sales, business development, and customer experience teams around the world.
An accomplished researcher with work appearing frequently in the pages of Harvard Business Review, Ted is now Co-Founder and CEO of Selling Innovations, which provides research-based training, enablement and advisory support to B2B commercial organisations. Ted is also a founding partner of DCM Insights (DCMi), a company that uses data and research-backed fra...
2025-08-2256 min
The Trade Show PodcastIn Conversation with Tahira Endean, Head of Program, IMEXTahira Endean is the Author of Intentional Event Design, “Our Professional Opportunity”, and Our KPI is Joy, Using Live Events to Catalyse, Happiness, Productivity and Trust. She is also the Co-founder of Strategy Table – helping companies Transform Team Dynamics Through Expert Meeting Facilitation.
Tahira is a curious event designer and education curator for the MICE industry. She is passionate about global travel, intentional event design and the integration of technology into our lives and events to enhance the human experience. Tahira wore her “Association Hat” as Head of Events for SITE from 2019 through the pandemic and until we returned...
2025-08-1549 min
Bits about BooksBizcast: Geoffrey Burch on his book, “Resistance is Useless”, in conversation with Subhanjan SarkarGeoffrey Burch is one of the most sought-after business speakers and thought leaders in the world, renowned for his electrifying and humorous presentations that inspire real change in organisations. With a unique blend of sharp wit, deep business insight and charisma, Geoff has captivated audiences across the globe, helping businesses to unlock their full potential. His focus on sales, leadership, customer service, and change management has earned him an enviable reputation.
Geoff is the best-selling author of numerous influential business books, including “Resistance is Useless”— “Writing on the Wall”, “Go It Alone”, “The Way of the Dog”, “Irresistible Persuasion”...
2025-08-081h 04
The Trade Show PodcastIn Conversation with Richard Erschik, Founder, ExhibitorTrainingWebinar.comRichard Erschik is a trade show industry veteran with over 50 years of experience, evolving from being a company’s exhibit manager to one of the most respected voices in post-show sales lead management and exhibitor training. Over 3 decades ago, Richard identified the industry’s widespread failure of post-show sales lead follow-up which persists till date. Richard founded a very successful marketing services company that processed over 1 million sales leads, helping 147 companies turn their trade show leads into real sales.
Richard led the company to generate over $10 million in revenue and was named “One of the Most Innovative Compani...
2025-08-0249 min
Persuasion LabHow to fix your broken sales system in your companySubhanjan Sarkar is the founder of PitchLink and KnowledgeBridge with a lot of experience in the SaaS industry. In this episode, Subhanjan shares a contrarian perspective on B2B sales, why chasing sales at all costs will hurt you and the importance of customer growth for better profitability and higher valuations.
You can learn more about Subhanjan at: https://www.pitch.link/ https://www.knowledgebridge.in/ https://www.linkedin.com/in/subhanjan...
You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my...
2022-02-2449 min
SaaStoriesBizcast: SaaStories – In Conversation with Moeed Amin, Founder & CEO, Proverbial Door.In Conversation with Moeed Amin, Founder & CEO, Proverbial Door. He speaks to Subhanjan Sarkar in this episode on his journey so far. The post Bizcast: SaaStories – In Conversation with Moeed Amin, Founder & CEO, Proverbial Door. appeared first on Business Podcast Network.
2021-12-2848 min
The Buyer Side ChatPitchLink: In Conversation with Sharon-Drew MorgenIn Conversation with Sharon-Drew Morgen, Owner, Morgen Facilitations, Inc. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Sharon-Drew Morgen appeared first on Business Podcast Network.
2021-12-2841 min
SaaStoriesBizcast: SaaStories – In Conversation with Lazare Rossillon, Co-founder and CEO, Spoke.In Conversation with Lazare Rossillon, Co-founder and CEO, Spoke. He speaks to Subhanjan Sarkar in this episode on his journey so far. The post Bizcast: SaaStories – In Conversation with Lazare Rossillon, Co-founder and CEO, Spoke. appeared first on Business Podcast Network.
2021-12-2144 min
The Buyer Side ChatPitchLink: In Conversation with James MeadsIn Conversation with James Meads, Managing Partner, James Meads Consulting. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with James Meads appeared first on Business Podcast Network.
2021-12-1844 min
SaaStoriesBizcast: SaaStories – In Conversation with Markus Rentsch, CEO, Remark-able.In Conversation with Markus Rentsch, CEO, Remark-able. He speaks to Subhanjan Sarkar in this episode on Customer-Value-Led-Growth. The post Bizcast: SaaStories – In Conversation with Markus Rentsch, CEO, Remark-able. appeared first on Business Podcast Network.
2021-12-0341 min
SaaStoriesBizcast: SaaStories – In Conversation with Steven Brady, Founder and CEO, SXS Consulting, LLC.In Conversation with Steven Brady, Founder and CEO, SXS Consulting, LLC. He speaks to Subhanjan Sarkar in this episode on his journey towards becoming a Revenue Design Expert. The post Bizcast: SaaStories – In Conversation with Steven Brady, Founder and CEO, SXS Consulting, LLC. appeared first on Business Podcast Network.
2021-11-2353 min
The Buyer Side ChatPitchLink: In Conversation with Helen MackenzieIn Conversation with Helen Mackenzie, Director, Vladcat Enterprises Ltd. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Helen Mackenzie appeared first on Business Podcast Network.
2021-11-1641 min
SaaStoriesBizcast: SaaStories – In Conversation with Rajiv ‘RajNATION’ Nathan, Founder, Startup Hypeman.In Conversation with Rajiv 'RajNATION' Nathan, Founder, Startup Hypeman. He speaks to Subhanjan Sarkar in this episode on his journey so far. The post Bizcast: SaaStories – In Conversation with Rajiv ‘RajNATION’ Nathan, Founder, Startup Hypeman. appeared first on Business Podcast Network.
2021-11-0454 min
The Buyer Side ChatPitchLink: In Conversation with Thomas J. WilliamsIn Conversation with Thomas J. Williams, Founder & Chairman, Strategic Dynamics Inc. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Thomas J. Williams appeared first on Business Podcast Network.
2021-11-0434 min
The Unheard Stories PodcastInside - Subhanjan KhanThis is Subhanjan khan and he is from Kolkata, West Bengal. Currently working in Private Sector. He loves to play guitar and dance in his free time. He loves to write and doodle his thoughts on paper. He is also a writer, co-author and a story-teller in The Unheard Stories Podcast. He has been featured in Elysian magazine as well !
2021-11-0201 minThe Unheard Stories PodcastShayad vo roh rha tha - Subhanjan KhanThis is Subhanjan khan and he is from Kolkata, West Bengal. Currently working as a Front Office Personal in Private Hospital. He loves to play guitar and dance in his free time. He loves to write and doodle his thoughts on paper. He is also a writer, co-author and a story-teller in The Unheard Stories Podcast. He has been featured in Elysian magazine as well !
2021-10-0202 min
SaaStoriesBizcast: SaaStories – In Conversation with Nicolas de Kouchkovsky, CMO, Acqueon.In Conversation with Nicolas de Kouchkovsky, CMO, Acqueon. He speaks to Subhanjan Sarkar in this episode on the marktech landscape and technology adoption in the sales domain. The post Bizcast: SaaStories – In Conversation with Nicolas de Kouchkovsky, CMO, Acqueon. appeared first on Business Podcast Network.
2021-09-3042 min
The Buyer Side ChatPitchLink: In Conversation with Tania SearyIn Conversation with Tania Seary, Founder, Procurious. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Tania Seary appeared first on Business Podcast Network.
2021-09-2741 min
SaaStoriesBizcast: SaaStories – In Conversation with Raj Sheth, Founder and CEO of Decalab and Flydata.Raj Sheth, Founder and CEO of Decalab and Flydata. He speaks to Subhanjan Sarkar on his journey so far. The post Bizcast: SaaStories – In Conversation with Raj Sheth, Founder and CEO of Decalab and Flydata. appeared first on Business Podcast Network.
2021-09-0753 min
Enterprise Excellence Podcast with Brad Jeavons#50 How to understand and align with your customer's buying journey with Subhanjan Sarkar.IntroductionWelcome to episode 50 of the Enterprise Excellence Podcast. It is such a pleasure to have Mr Subhanjan Sarkar on the show with us today. Subhanjan's purpose is to help sales teams worldwide improve and achieve great results for their customers and themselves. Subhanjan has extensive knowledge and experience in IT, the origins of the new buyer-led transaction era and excellence in value transaction outcomes. Today we will explore how to understand and align with a customer's buying journey to deliver outcomes that exceed expectations for customers and your organisation. Proudly sponsored by S A...
2021-08-3044 min
The Buyer Side ChatPitchLink: In Conversation with Scott McNicholasIn Conversation with Scott McNicholas Regional Manager - South East England & London of BSI. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Scott McNicholas appeared first on Business Podcast Network.
2021-08-2837 min
SaaStoriesBizcast: SaaStories – In Conversation with Roberto Croci, Managing Director of Microsoft for Startups in the Middle East and Africa region.Roberto Croci is the Managing Director of Microsoft for Startups in the MEA region. He speaks to Subhanjan Sarkar on his journey so far. The post Bizcast: SaaStories – In Conversation with Roberto Croci, Managing Director of Microsoft for Startups in the Middle East and Africa region. appeared first on Business Podcast Network.
2021-08-0949 min
SaaStoriesBizcast: SaaStories – In Conversation with Abhijeet Vijayvergiya, Co-founder & CEO at Nektar.ai.Abhijeet Vijayvergiya is the Co-founder & CEO at Nektar.ai. He speaks to Subhanjan Sarkar on the journey of Nektar.ai so far. The post Bizcast: SaaStories – In Conversation with Abhijeet Vijayvergiya, Co-founder & CEO at Nektar.ai. appeared first on Business Podcast Network.
2021-07-2350 min
The Buyer Side ChatPitchLink: In Conversation with Lora CecereIn Conversation with Lora Cecere, founder of the research firm Supply Chain Insights. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Lora Cecere appeared first on Business Podcast Network.
2021-07-2036 min
The Buyer Side ChatPitchLink: In Conversation with Philip IdesonIn Conversation with Philip Ideson is the Founder and Managing Director of Art of Procurement. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Philip Ideson appeared first on Business Podcast Network.
2021-06-2535 min
SaaStoriesBizcast: SaaStories – In Conversation with Florin Tufan CEO and Co-Founder of Soleadify.Florin Tufan is the CEO and Co-Founder of Soleadify. He speaks to Subhanjan Sarkar on the journey of Soleadify so far. The post Bizcast: SaaStories – In Conversation with Florin Tufan CEO and Co-Founder of Soleadify. appeared first on Business Podcast Network.
2021-06-1851 min
The Buyer Side ChatPitchLink: In Conversation with Slav VasilevskiIn Conversation with Slav Vasilevski, Digital Procurement and Sourcing Transformation expert. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Slav Vasilevski appeared first on Business Podcast Network.
2021-06-1135 min
SparrowCastFocusing on Revenue over Funding | SparrowCast with Subhanjan SarkarSubhanjan Sarkar, Founder - PitchLink, speaks at SparrowCast on how to focus on revenue over funding.
2021-05-3117 min
The Buyer Side ChatPitchLink: In Conversation with Ved Prakash SrivastavaIn Conversation with VP Srivastava, Consultant: IOT Business Unit, Tata Communications and Ex-Chief IT Tata Steel. He is an Expert in managing Digital Solutions - formulation of Digital Strategy, through Execution and Running Digital Systems Operations. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy. The post PitchLink: In Conversation with Ved Prakash Srivastava appeared first on Business Podcast Network.
2021-05-2437 min
The Sales EvangelistTSE 1133: Changing Rules for Sales Tools The sales landscape has changed as buyers have gained access to more information, and the result for sellers is changing rules for sales tools. Subhanjan Sarkar runs a company called Pitch Link, which helps companies solve the problem of being able to scale by finding good salespeople. Balance of power David Cancel wrote a […]
The post TSE 1133: Changing Rules for Sales Tools appeared first on The Sales Evangelist.
2019-07-0937 min
The Sales EvangelistSubhanjan Sarkar | Changing Rules for Sales ToolsThe sales landscape has changed as buyers have gained access to more information, and the result for sellers is changing rules for sales tools. Subhanjan Sarkar runs a company called Pitch Link, which helps companies solve the problem of being able to scale by finding good salespeople. Balance of power David Cancel wrote a book called Conversational Marketing in which he suggests that the balance of power has shifted from supply to demand and from company to customer. Thirty years ago, selling centered around the ability to mass-produce products in factories. Walm...
2019-07-0900 min
SaaS AdLab PodcastEP: 25 | Subhanjan Sarkar - Founder: Pitch.Link | SaaS AdLab PodcastSaaS AdLab Podcast | Episode: 25
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Featuring: Subhanjan Sarkar - Founder: Pitch.Link
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2019-04-0445 min