Shows
Pathfinders PodcastTrevor Muir: The Gift of Forbearance - The Transformational Leadership | EP 38 | Pathfinders Podcast | EP 38 | Pathfinders PodcastIn this episode of Pathfinders features host Vijayan Swaminathan is in conversation with Trevor Muir, Former CEO of Surepoint Group, Founder of UNIC Speak. Trevor is a seasoned Entrepreneur, Speaker and Thought Leader. He shares a profound personal experience that led to a significant transformation in his life. He reflects on a moment of crisis that forced him to confront his emotions and reassess his definition of success, emphasizing the importance of mental health and self-reflection in leadership and personal growth.đ Key Highlightsđź Success doesnât guarantee happiness or fulfillmentđą Crisis and adversity can spark p...
2026-02-151h 29
For Good MeasureDa Capo Conversations 2.0 with Dawn Norfleet and Rajna SwaminathanFor Good Measure, by Ensemble for These Times (E4TT)Episode 193: Da Capo Conversations 2.0 with Dawn Norfleet and Rajna SwaminathanLooking for a way to listen to diverse creators and to support equity in the arts? Tune in weekly to For Good Measure!Today we revisit Dawn Norfleetâs and Rajna Swiminathanâs perspectives on growing up in a musical family. If you enjoyed todayâs conversation and want to know more about Dawn Norfleet and Rajna Swaminathan, check them out here and here. Parts of this episode originally premiered in January 2022, click here, and Se...
2026-02-0912 min
EIR LiveEpisode 16 - Spinning Out of Google X with Ramya SwaminathanRamya Swaminathan brings 30+ years of electricity infrastructure experience to this conversation about spinning companies out of corporate environments, navigating strategic pivots, and the transformative moment facing the energy grid. From growing up with unreliable infrastructure in India and the Philippines to leading Malta Inc. out of Alphabet's Moonshot Factory (Google X), Ramya shares hard-won lessons about commercializing deep tech in capital-intensive industries. An active supporter of the energy infrastructure innovation ecosystem, she previously served as Executive-in-Residence at Engine Ventures and currently sits on the boards of Vema Hydrogen and Resources for the Future. Her non-traditional path through a...
2026-02-041h 25
Rising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranDNA, Consciousness, and Inner Freedom | Motivational Speaker Swaminathan Sankaran Rising stronger to Success TMExplore the intersection of DNA, human consciousness, andinner freedom with Swaminathan Sankaran. This motivational talk blends ancientspiritual wisdom with modern science to help you understand conditioning,awareness, and personal transformation.  #MotivationalSpeaker, #Consciousness, #DNA, #Karma,#SelfAwareness, #InnerFreedom, #SpiritualWisdom, #Mindfulness, #PersonalGrowth,#SwaminathanSankaran
2026-01-1306 min
Pathfinders PodcastKarli Grove: Exploring Change Management - From Resistance to Flow | EP 37 | Pathfinders Podcast#ChangeJourney #CuriosityLeads #PerspectiveShift #GoWithTheFlow #AuthenticConnections #PathfindersPodcast #KarliGrove #Transformation #EmbraceChange #ExploreNewHorizonsThe episode of Pathfinders features host Vijayan Swaminathan in conversation with Karli Grove, founder of Kantency Consulting. Karli discusses her philosophy on organizational change, emphasizing subtle, human-centered transformation over drastic shifts and highlighting the importance of listening, curiosity, and asking the right questions. She reflects on how her small-town upbringing, experiences in big cities, and a personal health crisis shaped her awareness of humanity in workplaces.Karli also shares her transformative travel experiences, including time in New Zealand and Southeast Asia, where she learned resilience...
2025-12-292h 31Rising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranThe Invisible Triggers of Success Mastering Subconscious Micro-Decisions 2026#Mindset2026, #SubconsciousSuccess,#MicroDecisions, #RisingStronger, #PersonalGrowth, #TransformationJourney,#SuccessPsychology, #ConsistencyWins, #SelfImprovement, #DestinyDesign  The Invisible Triggers of Success | MasteringSubconscious Micro-DecisionsDiscover how subconscious micro-decisions quietlyshape mindset, growth, and success in 2026 and beyond.đ ASKTENALI â RISING STRONGER TO SUCCESSâ˘Motivation | Mindset | Leadership | Personal MasteryWelcometo Asktenali â led by Swaminathan Sankaran, motivational speaker and HR mentorwith 25+ years of experience empowering people to grow, lead, and succeed. Ourmission is simple: help you think better, lead better, and live better.Hereyouâll find resilience training, mindset rewiring, confidence building,productivity...
2025-12-1708 min
Pathfinders PodcastChris Yeung: Defining Success, Purpose and Navigating Life | EP 36 | Pathfinders PodcastIn this episode of Pathfinders, Vijayan Swaminathan sits down with ever versatile and hospitality executive Chris Yeung to explore his journey from growing up in Edmonton to leading in one of the cityâs key industries. Chris opens up about navigating cultural expectations, redefining success, and the importance of curiosity in shaping a meaningful career. The conversation digs into modern challengesâfrom rising societal pressures to shifting ideas about home ownership, politics, and social mediaâand highlights how creativity, purpose, and community can guide the next generation forward.đ Key Highlightsđą Redefining success: Chris challenges old narratives around caree...
2025-12-031h 31Rising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranWealth Is Built Privately, Displayed Publicly (Sometimes) Rising Stronger to Success⢠Asktenali Swaminathan SankaranThe world sees success â not the silent battles that built it. In this powerful micro-episode, Asktenali Swaminathan Sankaran breaks down how private discipline shapes public wealth.#WealthMindset, #SuccessPodcast, #Asktenali, #SilentWork, #IdentityGrowth, #SuccessHabits, #MotivationDaily, #HighPerformance, #MindsetShift, #RisingStrongerToSuccess
2025-12-0204 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranMoney Flows to Clarity, Not Confusion Rising Stronger to Success⢠Asktenali Swaminathan SankaranDiscover why money follows clarity, focus, and intentionânot confusion. A powerful Rising Stronger to Success⢠episode by Asktenali Swaminathan Sankaran.#MoneyMindset,#SuccessPodcast,#WealthCreation,#FinancialClarity,#FocusAndDiscipline,#SelfGrowth,#LifeStrategy,#HighEarningSkills,#Asktenali,#RisingStrongerToSuccess
2025-12-0214 min
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow marketing teams mistake motion for progress | Mattia Santin (ContentSquare, Hotjar, Uber)What if your biggest growth unlock wasnât more speed, but better structure?In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Mattia Santin, SVP of Brand, Growth & Operations at ContentSquare, former CMO at Hotjar, and former marketing leader at Uber. They dive deep into the B2B vs. B2C debate, why product marketing is the missing engine in many orgs, and what Mattia learned running $300M+ in global media. From in-housing entire teams to turning off ad spend for bold tests, this episode offers hard-won insights for every marketing leader who wants to...
2025-11-2747 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranHow to Deal with Toxic People Rising Stronger to Success⢠Asktenali Swaminathan Sankaran#ToxicPeople,#MentalStrength,#LifeGrowth,#RiseStronger,#Boundaries,#SelfImprovement,#MindHealth,#Resilience,#EmotionalEmpowerment,#SuccessMindsetHow to Deal with Toxic People | Rising Stronger to Success⢠| Asktenali Swaminathan SankaranToxic people drain your peace, energy, and progress â but you donât have to let them shape your life. In this powerful episode of Rising Stronger to Successâ˘, Asktenali Swaminathan Sankaran reveals how to identify toxic behavior, build emotional resilience, and protect your mental space without guilt. Learn practical frameworks to set boundaries, detach with strength, communicate with clarity, and rise higher than negativity. Whether it's a coworker, friend, family, or relationship, youâll discove...
2025-11-2601 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranLeadership Shield the Flame, Share the Light. Rising Stronger to Success⢠Asktenali Swaminathan SankaranA deep leadership message on protecting your inner fire and sharing your light with the world. From Rising Stronger to Success⢠with Swaminathan Sankaran.#Leadership, #Motivation, #PodcastLife, #SuccessMindset, #LeadershipPodcast, #SelfGrowth, #InspireDaily, #Asktenali, #RiseStronger, #Mindset
2025-11-2501 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranWhy Does Success Sometimes Feel Lonely Rising Stronger to Success⢠Asktenali Swaminathan SankaranFeeling lonely in success? Learn the power of solitude with Swaminathan Sankaran.#RisingStronger #Motivation #SelfGrowth #SuccessMindset #Asktenali #Leadership #LonelySuccess #LifeLessons #PersonalDevelopment #EmotionalResilience
2025-11-2401 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranThe Invisible Currency How Focus Pays More Than Money Rising Stronger to Success⢠powered by Asktenaliđď¸ Rising Stronger to Success⢠powered by Asktenali â The Invisible Currency: How Focus Pays More Than Moneywith Motivational Speaker Swaminathan Sankaran ⨠Powered by AskTenali.com â Celebrating 25 Years of Empowering Human Resources.In todayâs fast-moving world, we mistake being busy for being productive.But true growth doesnât come from doing more â it comes from doing what matters most.đĄ This episode explores how focus is the invisible currency that quietly builds success, happiness, and inner peace.Join Swaminathan Sankaran as he dive deep into how you can train your mind, your habits, and your priorities to create meaningful results in work and life.Through...
2025-11-1826 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranRising Stronger to Success⢠Turning Setbacks into Superpowers by Swaminathan Sankaran AsktenaliâFailure is the worldâs most honest mirror. It shows you not who you were â but who you are meant to become.ââ Swaminathan Sankaran, Rising Stronger to Success⢠powered by AsktenaliTransform failure into fuel! Swaminathan Sankaran shares real stories, mindset tools, and practical strategies to rise stronger after setbacks.
2025-11-1825 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranâThe Science of Self-Belief How to Reprogram Your Inner VoiceâRising Stronger to Success⢠powered by AsktenaliYour inner voice is your most powerful ally â or your greatest enemy. In this episode of Rising Strong to Success, motivational speaker Swaminathan Sankaran and host Sanjay explore how simple shifts in self-belief can transform your confidence, focus, and future.đŻ What youâll learn:â
How to silence self-doubt and reprogram your inner voiceâ
3 daily practices to strengthen confidence and resilienceâ
Real-life stories of people who rose stronger through beliefâ
Why focus, self-awareness, and inner clarity create lasting successđ Rising Stronger to Success⢠powered by Asktenali A global motivational series powered by AskTenali.com, celebrating 25 years of empowering human potential through energy, focu...
2025-11-1813 minRising Stronger to Success⢠powered by Asktenali Motivational Speaker Swaminathan SankaranWhy Do Good Intentions Fail Rising Stronger to Success⢠powered by AsktenaliWhy do we promise ourselves change⌠and still repeat the same patterns? Why do we plan to wake up early, eat healthier, speak kinder, work harder â yet fall back into old habits?Because good intentions without structure behave like unfocused light. They glow, but they do not transform.Every human being carries dreams, desires, and a deep longing to grow. But intentions fail when our emotions overpower our systems, when clarity is replaced by comfort, and when meaning is blurred by daily distraction. In this video, we unpack the real psychology behind why good intentions collapse â and how you can re...
2025-11-1701 minExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow to build 0 â impactful Marketing Science teams | Sebastian Hewing (Zalando, Rocket, eBay)How do you build a data team that actually drives business outcomes? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Sebastian Hewing, Data & AI Advisor to C-Level leaders in VC and PE-backed companies, and ex-Rocket Internet, to uncover what most companies get wrong about building and scaling data teams. From startup chaos to structured experimentation, Sebastian shares his three-step consulting framework, lessons from over 40 implementations, and what it really takes to empower âsuper usersâ and stop being a dashboard factory. If youâre a data leader, growth marketer, or founder tired of surface-level advice, this ep...
2025-11-1348 min
Pathfinders PodcastLasse Joergensen: Vulnerability, Storytelling and the Human Journey | EP 35 | Pathfinders PodcastIn this inspiring conversation, Vijayan Swaminathan and Lasse Joergensen explore the journey of transformation through authenticity, vulnerability, and storytelling. đą From navigating entrepreneurship to finding balance between materialism and purpose, Lasse shares how embracing honesty and humanity can lead to deeper connection, growth, and meaning in life.⨠Key Pointsđ Transformation starts with self-awareness and vulnerability.đĄ Entrepreneurship as a path to self-discovery.đ° Money isnât the problemâour relationship with it is.đ§ Authentic storytelling connects hearts and inspires change.đĽ Bold choices and living in the moment lead to true freedom.==============FOLLOW================đFollow our gu...
2025-11-111h 43ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow to pick KPIs that aren't too shallow | Russell Tischler (Fundrise, Uber, MLB)đŻ Is your marketing KPI lying to you?In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of âgood enoughâ metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise.If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wasting time or budget, this episode will completely reframe your thinking.Get ready for deep insight...
2025-10-3047 min
Pathfinders PodcastDaveed Henriquez: Engineering Light - Illuminating the Future | EP 34 | Pathfinders PodcastDaveed Henriquez sits down with Vijayan Swaminathan to share his journey from El Salvador to Canada, highlighting how culture, community, and mentorship shaped his life and career in the lighting industry. They discuss how lighting influences human experience and how cultural values affect communication and business relationships.Our hashtag at Williams Engineering is âWE Brighten Livesâ. It's our purpose. It's our story.Daveed HenriquezKey Points:đ Daveedâs roots in El Salvador continue to shape his identity and valuesđ¤ He and Vijayan emphasize community, mentorship, and building real relationshipsđĄ Lighting is seen as a tool for enha...
2025-10-271h 32
Pathfinders PodcastAlex Marr: Mastering The Psychology of Sales | EP 33 | Pathfinders PodcastAlex Marr in conversation with Vijayan Swaminathan, distills decades of experience into timeless lessons that reshape how we think about selling and leadership. His insights reveal that great sales come from understanding people, not just processes."You're not selling a car, you're not selling a photocopier, you're not selling AI widget or an AI solution. What you're selling is trust and peace of mind." - Alex Marrđź 30+ years of proven sales and leadership expertiseđ Understanding the buying cycle drives consistent successđ Cultural awareness shapes stronger sales strategiesđ¤ Trust, mindset, and team culture fuel performanceđ Continuous learning turns rejection...
2025-10-211h 34
Pathfinders PodcastChristopher Friesen: From depths of personal pain to building a legacy | EP 32 | Pathfinders Podcastâ ď¸ Content WarningThis episode includes discussion of deep emotional struggles and personal trauma. Listener discretion is advised. If you or someone you know is finding things difficult, please reach out for support â youâre not alone. đGlobal & Regional Hotlines:đşđ¸ United States: Dial 988 (Suicide and Crisis Lifeline) or visit 988lifeline.orgđ¨đŚ Canada: Call or text 988 or visit 988.cađ International (Befrienders Worldwide): befrienders.org â Find hotlines by countryđ Find a Helpline (global directory): findahelpline.com, covering 160+ countriesEpisode:In this deeply honest conversation, Vijayan Swaminathan sits down with Christopher Friesen, an emotional intelligence coach who helps me...
2025-10-131h 33
Pathfinders PodcastPreet Dhaliwal: People, Planet & Profit can flourish together | EP 31 | Pathfinders PodcastIn this episode Preet Dhaliwal and Vijayan Swaminathan, explore how education can shape a sustainable future. Preet shares insights on shifting mindsets, embracing empathy, and preparing students for tomorrow.⨠Key themes:đą Schools as living labs for sustainabilityđ Empathy, courage & vulnerability in learningđ Lifelong learning beyond classroomsđ Global perspectives on privilege & accessA conversation about reimagining education to create a more conscious, connected world.==============FOLLOW================đFollow our guest Preet DhaliwalLinkedIn: https://www.linkedin.com/in/tweetteacher/đFollow our...
2025-10-061h 32
Pathfinders PodcastGiselle Denis: The Art of Purpose and Hope | EP 30 | Pathfinders PodcastIn this inspiring episode, Vijayan Swaminathan sits down with internationally acclaimed artist đ¨ Giselle Denis to explore her creative journey, the power of live painting, and the deep connection between art, nature đż, and humanity. They discuss how purpose emerges through fear, the value of community, and the emotional essence behind authentic expression. From daily rituals đ§ââď¸ to the evolving role of AI in art đ¤, the conversation reveals the soulful layers of Giselleâs processâculminating in a rapid-fire glimpse into her artistic mind.Key Themes:⨠Trust your gutđď¸ Create daily, like it's oxygenđŹ Art is a universal language
2025-09-291h 22
Pathfinders PodcastJake Bruun: The Impact of Event Modeling and Event Sourcing | EP 29 | Pathfinders PodcastSummaryIn this lively exchange, Jake Bruun shares his journey through tech, reflecting on lessons, challenges, and joys along the way. Together with Vijayan Swaminathan, they dive deep into software development, community, and life philosophies â blending technical insights with personal wisdom and humor.đŽ Jake Bruunâs tech journey began with gaming & programming.đŁď¸ Communication is as vital as code in software success.đ Event modeling and Event sourcing simplify system design.đ¤ AI & open source fuel rapid tech evolution.đď¸ Maintaining legacy code often outweighs rewriting.đ Humor + professionalism = healthier tech culture.đą Growth mindset: failures = lessons.đ§âđ¤âđ§ Authenticity & community matter more than titles.đť Pursuing passions (like brewing b...
2025-09-221h 21For Good MeasureRajna Swaminathan - Part 9For Good Measure, by Ensemble for These Times (E4TT)Episode 173: Rajna Swaminathan - Part 9In this weekâs episode, we talk to Rajna Swaminathan about how she finds the most inspiration from her collaborators and their approaches to music. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Meas...
2025-09-2208 min
Pathfinders PodcastKarley Cunningham: The SureFire Method: A Path to Success | EP 28 | Pathfinders PodcastSummaryIn this powerful conversation, Karley Cunninghamâformer pro athlete turned brand strategist and founder of Big Bold Brandâjoins Vijayan Swaminathan to unpack how branding is far more than marketing: itâs a leadership act. đĄThey explore how entrepreneurs can accelerate clarity, embody authenticity, and lead with purpose using Karleyâs SureFire Method. From the mental fitness of movement to the soul of business ethics, this episode is rich with insights for modern founders navigating growth and change.==============FOLLOW================đFollow our guest Karley CunninghamLinkedIn: https://www.linkedin.com/in/karleyc...
2025-09-151h 39For Good MeasureRajna Swaminathan - Part 8For Good Measure, by Ensemble for These Times (E4TT)Episode 172: Rajna Swaminathan - Part 8In this weekâs episode, we talk to Rajna Swaminathan about how her identity and background influenced her path and her advice for emerging composers. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Meas...
2025-09-1513 minFor Good MeasureRajna Swaminathan - Part 7For Good Measure, by Ensemble for These Times (E4TT)Episode 171: Rajna Swaminathan - Part 7In this weekâs episode, we talk to Rajna Swaminathan about growing up with a musical sibling and family. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Measure and E4TT? Make a tax...
2025-09-0808 minFor Good MeasureRajna Swaminathan - Part 6For Good Measure, by Ensemble for These Times (E4TT)Episode 170: Rajna Swaminathan - Part 6In this weekâs episode, we talk to Rajna Swaminathan about her compositional process with specific projects, as well as her experiences at the Gabriela Lena Frank Creative Academy of Music. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you...
2025-09-0108 minFor Good MeasureRajna Swaminathan - Part 5For Good Measure, by Ensemble for These Times (E4TT)Episode 169: Rajna Swaminathan - Part 5In this weekâs episode, we talk to Rajna Swaminathan about her collaborations, conventions in Indian classical music, and how improvisation has affected her compositional process. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good...
2025-08-2512 minFor Good MeasureRajna Swaminathan - Part 4For Good Measure, by Ensemble for These Times (E4TT)Episode 168: Rajna Swaminathan - Part 4In this weekâs episode, we talk to Rajna Swaminathan about her performance experience in India and how her performance practices have evolved with her interests. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good...
2025-08-1813 minFor Good MeasureRajna Swaminathan - Part 3For Good Measure, by Ensemble for These Times (E4TT)Episode 167: Rajna Swaminathan - Part 3In this weekâs episode, we talk to Rajna Swaminathan about her musical training and path to becoming a multi-tradition musician and composer. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Measure and E4TT...
2025-08-1110 min
Pathfinders PodcastPrateek Sanjay: Revolutionizing Fundraising: From Numbers to Emotions | EP 25 | Pathfinders PodcastSummaryIn this conversation, Prateek Sanjay shares his transformative journey from a finance-focused career to becoming a fundraising expert for startups. He discusses the challenges faced by entrepreneurs and the importance of emotional intelligence in securing investments. Prateek emphasizes the need for a shift from traditional metrics-driven approaches to more relatable, emotionally-driven outreach strategies. He also reflects on his family's entrepreneurial background and how it shaped his perspective on business and fundraising. In this conversation, Prateek Sanjay and Vijayan Swaminathan explore various themes surrounding entrepreneurship, human connection, and the complexities of personal and professional networks. They discuss...
2025-08-111h 40For Good MeasureRajna Swaminathan - Part 2For Good Measure, by Ensemble for These Times (E4TT)Episode 166: Rajna Swaminathan - Part 2In this weekâs episode, we talk to Rajna Swaminathan about the mrudangam, from various spellings to how the percussion instrument itâs made. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Measure and E4...
2025-08-0407 minFor Good MeasureRajna Swaminathan - Part 1For Good Measure, by Ensemble for These Times (E4TT)Episode 165: Rajna Swaminathan - Part 1In this weekâs episode, we talk to Rajna Swaminathan about her various college degrees and interests, and her path to music. If you enjoyed todayâs conversation and want to know more about Rajna Swaminathan, check her out here: https://www.rajnaswaminathan.com/. This episode was originally recorded in January 2024.This podcast is made possible in part by a grant from the California Arts Council and generous donors, like you. Want to support For Good Measure and E4TT...
2025-07-2810 min
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow to merge Brand and Performance on a budget | Nikhil Kant (Uber, FlixBus, Coca Cola)In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Nikhil Kant (Uber, FlixBus, Even Health) to break down why modern marketing has lost its magic and how over-relying on performance marketing is silently killing long-term brand value.Youâll learn:â Why performance marketing is losing its creative edgeâ How brand creates the only sustainable moat in saturated marketsâ Tactical frameworks: Get-To-By, Think-Feel-Do, and Hero-Hub-Hygieneâ Why startups confuse product-market fit with growth loopsâ Lessons from political marketing and hyper-local segmentationâ How brands like Liquid Death, MoCabara, and Adidas play the long gameNi...
2025-07-2443 min
Pathfinders PodcastSanteri Aramo - The Future of Spatial Computing | EP 24 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this engaging conversation, Santeri Aramo shares his diverse journey from a multicultural upbringing in Finland and Spain to his entrepreneurial ventures in Bali. He discusses his experiences in management consulting, the fashion industry, and luxury watches, highlighting the challenges and insights gained along the way. Santeri also reflects on personal sacrifices, including donating a kidney to his mother, and the impact of COVID-19 on his career. He delves into the future of spatial computing and the potential of the spatial internet, emphasizing the importance of innovation and purpose in life. In this conversation, Vijayan Swaminathan...
2025-07-141h 47
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow to balance optimization vs discovery Marketing | Libby Weissman (DoorDash, Square, Caviar)Discovery vs. Optimization Marketing: Why Most Startups Get It Wrong | Libby Weissman (Caviar, DoorDash)In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Libby Weissman (Caviar, Square, DoorDash) to unpack why so many startups fail to tell the difference between discovery and optimization marketing, and what it costs them.Youâll learn:â How to tell if you're in discovery or optimizationâ Why unrealistic CAC targets derail your growthâ How to use experiments to build marketing convictionâ What âprice is too highâ usually meansâ How to hire the right marketer for your stage
2025-07-1054 min
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIHow to build the modern Growth Marketing team | Sunil Subhedar (Anthropic, Uber, Canva)The Future of Growth Marketing Is Cross-Disciplinary | Sunil Subhedar (Uber, Canva, Anthropic)Welcome to the very first episode of ExperiMENTAL, the podcast for marketers and data scientists who are done with fluff and ready to go deep.In this debut episode, host Sundar Swaminathan sits down with Sunil Subhedar, Growth Marketing Lead at Anthropic, and former head of growth at Canva and Uber, to unpack what modern growth marketing actually looks like when youâre building at scale.Youâll learn:â How to build a growth team that works like a product team
2025-07-1042 minExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROITrailerWelcome to ExperiMENTAL, the podcast for B2C marketers, founders, and analysts who are done with surface-level advice and ready to make smarter, data-informed decisions.Hosted by Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, this show is your go-to space for cutting through noise and building high-impact marketing strategies that actually work.If youâve ever wondered whether your best marketing move is to stop spending, or how to prove ROI beyond the usual metrics, youâre not alone. Sundar brings clarity, curiosity, and real...
2025-07-0300 min
Pathfinders PodcastKen Gee - The Journey of Broadcasting, Logistics & Horse Racing | EP 23 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this engaging conversation, Ken Gee shares his multifaceted journey from a child of immigrants to a successful entrepreneur, broadcaster, and community builder. He discusses his early life, the development of his communication skills, and his lifelong passion for horse racing. Ken emphasizes the importance of effective communication in both personal and professional realms, offering valuable insights and tips. He reflects on his entrepreneurial journey, the challenges he faced, and the recognition he received, including the Premier's Award of Excellence. The discussion also delves into his experiences in the logistics industry and his impactful role at...
2025-06-111h 14
Pathfinders PodcastBrad Warren - The Philosophy of Our Invisible Empire | EP 22 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this conversation, Brad Warren shares his journey as a serial entrepreneur and the visionary behind Invisible Empire. He discusses the challenges and triumphs of building multiple businesses, the pivotal moments that led to his transformation, and the impact of COVID-19 on his entrepreneurial journey. Brad emphasizes the importance of authenticity, the philosophy behind his business model, and the value of embracing failure as a learning tool. He reflects on the nature of success and happiness, and how personal experiences shaped his approach to entrepreneurship. In this conversation, Vijayan Swaminathan and Brad Warren explore the themes...
2025-06-021h 19
Pathfinders PodcastAdam Dymitruk - The future of programming is Event Modeling | EP 21 | Pathfinders PodcastSummaryIn this conversation, Vijayan Swaminathan and Adam Dymitruk delve into the transformative power of event modeling in software architecture, particularly in the context of AI advancements. Adam shares insights on how event modeling serves as a bridge between business and technology, facilitating collaboration and clarity. They discuss the evolving role of AI in programming, the importance of managing scope creep, and the future of event-driven architecture. Adam emphasizes that effective communication and understanding of system design are crucial for successful software development, especially in large, polyglot teams. In this conversation, Adam Dymitruk and...
2025-05-082h 30
Pathfinders PodcastArjan Noordhoek - Outcome Driven Design with Event Modeling | EP 20 | Pathfinders PodcastSummaryIn this conversation, Arjan Noordhoek shares his journey from a privileged childhood in the Netherlands to becoming a pioneer in software development and event modeling. He discusses his early interests in electronics and programming, the challenges he faced starting a business at a young age, and the dynamics of corporate politics. Aryan emphasizes the importance of risk management in decision-making and advocates for an outcome-driven approach in software development, moving away from traditional solution-based thinking. He introduces event modeling as a transformative tool for organizations, highlighting the need for a shift in mindset...
2025-04-072h 04
Pathfinders PodcastCarmen Leibel - Impactful Public Speaking with Project Five | EP 19 | Pathfinders PodcastSummaryIn this episode of Pathfinders, host Vijayan Swaminathan interviews Carmen Leibel, a former news anchor and health reporter who has transitioned into public speaking education through her initiative, Project Five. Carmen shares her journey from childhood aspirations to overcoming challenges in her broadcasting career, her experiences as a health reporter, and the misconceptions surrounding the media industry. She discusses her motivation to help the next generation of communicators and the impact of her work on the community. In this conversation, Carmen shares her journey from a newsroom career to creating impactful public speaking...
2025-03-191h 45
Pathfinders PodcastJesus Arroyave - Innovating with Photonic Access | EP 18 | Pathfinders PodcastSummaryIn this engaging conversation, Jesus Arroyave, founder of Photonic Access, shares his journey from a curious child in Bogota to an innovative engineer in the access control industry. He discusses his early life, education, and the challenges he faced while pursuing his passion for electronics. Jesus highlights his entrepreneurial spirit, the inception of Photonic Access, and his vision for the future of access control, emphasizing the role of AI and innovative technologies in enhancing security systems. In this conversation, Vijayan Swaminathan and Jesus Arroyave explore the innovative landscape of access control systems, focusing...
2025-03-0849 min
Pathfinders PodcastSanjeev Sharma - The sky is not even the limit | EP 16 | Pathfinders PodcastSummaryIn this conversation, Sanjeev Sharma shares his remarkable journey from Indian Railways to SpaceX, highlighting his passion for engineering and innovation. He discusses his early life, education, and the challenges he faced in the public sector, particularly in Indian Railways. Sanjeev reflects on the differences between the Indian and US rail systems, the importance of pursuing one's passion, and the evolution of his career. His insights serve as inspiration for budding engineers and those navigating their own career paths. In this conversation, Sanjeev discusses his career journey and the common theme of pursuing...
2025-02-241h 29
Pathfinders PodcastConvrzn - It felt like talking to a friend | Bryan Hayes | Vijayan Swaminathan | Pathfinders SpecialSummaryIn this conversation, Bryan Hayes and Vijayan Swaminathan explore the transformative potential of Voice AI technology with Convrzn. They demonstrate real-world applications of voice intelligence, showcasing how it can streamline business communications, enhance customer interactions, and improve operational efficiency. The discussion covers the challenges businesses face in managing customer inquiries, the importance of personalization, and the future of work with AI. They also delve into the funding and development of their product, emphasizing the need for scalable solutions in various industries. The conversation highlights the innovative capabilities of Voice AI, including its ability to handle different...
2025-02-1834 min
Pathfinders PodcastBinesh Kumar - Engineering Power Distribution | EP 15 | Pathfinders PodcastSummary
In this episode of the Pathfinders podcast, host Vijayan Swaminathan interviews Binesh Kumar, a technical project lead at Atom Power. They discuss Binesh's journey from his early life in India to his passion for engineering and technology, particularly in the fields of IoT and embedded systems. Binesh shares insights on the impact of engineering on society, the importance of first principles thinking, and his experiences at Atom Power, where they are innovating in power distribution technology. The conversation also touches on grid safety, cybersecurity, and the global push for sustainability in energy. In...
2025-02-031h 58
Pathfinders PodcastKhurram Khalil - Technology and Business Strategy | EP 14 | Pathfinders PodcastSummaryIn this conversation, Khurram Khalil shares his journey from a technologist to a successful entrepreneur in the fintech space. He reflects on his experiences as an immigrant in Canada, the transformation of the Canadian financial landscape, and the challenges posed by risk aversion. Khurram discusses the importance of mentorship, the evolution of technology in business, and his aspirations to contribute positively to society. He also compares the financial scenes in Canada and the US, highlighting the differences in innovation and investment culture. In this engaging conversation, Khurram Khalil and Vijayan...
2025-01-191h 07
Pathfinders PodcastNils Pihl - DePIN and the Future of Machine Perception | EP 13 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this conversation, Nils Pihl, CEO of Auki, shares his journey from Sweden to China and discusses the rapid advancements in robotics and augmented reality. He emphasizes the significance of China's development, particularly in Shenzhen, as a hub for innovation. Nils explores the future of autonomous vehicles, the need for decentralized networks, and the importance of making AI accessible to the physical world. He also highlights the DePIN movement as a transformative approach to infrastructure and economic collaboration. In this conversation, Nils Pihl and Vijayan Swaminathan explore the complexities of decision-making in society...
2025-01-061h 46
Pathfinders PodcastMartin Dilger - Understanding Event Sourcing | EP 12 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this episode, Vijayan Swaminathan interviews Martin Dilger, CEO of Nebulit GmbH, who shares his extensive experience in the software industry and discusses the challenges of software development, the importance of event sourcing, and the future of event-driven architectures. Martin emphasizes the need for effective communication and planning in software projects and introduces his Accelerate Program designed to help teams adopt event modeling and event sourcing methodologies. The conversation also touches on the integration of AI in software development and the role of user experience in creating effective software solutions. In this conversation...
2024-12-161h 13
Pathfinders PodcastMichelle Sami Wehbe - Research: The Backbone of Marketing Success | EP 11 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this engaging conversation, Vijayan Swaminathan and Michelle Sami Wehbe explore the intricate world of international marketing, focusing on the importance of cross-cultural understanding, the challenges faced in different markets, and the misconceptions that often arise in marketing strategies. Michelle shares her personal journey through various countries, highlighting how cultural nuances shape marketing approaches. The discussion also delves into the costs associated with building products versus marketing them effectively, emphasizing the need for thorough research and understanding of target markets to create successful marketing campaigns. In this conversation, Vijayan Swaminathan...
2024-12-101h 45
Pathfinders PodcastBryan Hayes - The Power of Empathy in Sales | EP 10 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this episode, Bryan Hayes shares his journey to founding ElevateX Sales, emphasizing empathy, resilience from the 2008 crisis, and core values that guide his work. Joined by Vijayan Swaminathan, they discuss AI and blockchain in commercial real estate, political impacts on the market, and personal anecdotes on leadership and humor. They highlight the importance of global connections, fitness, curiosity, courage, and handling rejection in sales. This conversation also explores the evolving nature of success, the value of authenticity, and concludes with rapid insights on personal freedom and humor in professional life.
2024-11-131h 27
Pathfinders PodcastKelly Kennedy - The Art of Business Development | EP 08 | Pathfinders Podcast with Vijayan SwaminathanIn this engaging conversation, Kelly Kennedy shares his journey from a sales background to becoming a successful entrepreneur and podcast host. He discusses the importance of business development, the challenges of adapting to change, and the significance of curiosity and authenticity in building relationships. Kelly emphasizes the need for flexibility in business strategies and the value of learning from failures. He also highlights the rewards of helping clients and the impact of genuine connections in the business world. In this engaging conversation, Vijayan Swaminathan and Kelly Kennedy explore the multifaceted world of entrepreneurship, discussing the inspiration behind starting a...
2024-10-141h 41
Pathfinders PodcastNaman Pandey - Journey from Calcutta to Chicago | EP 07 | Pathfinders Podcast with Vijayan SwaminathanSummaryIn this engaging conversation, Naman Pandey shares his multifaceted journey from growing up in Kolkata to becoming a technology consultant and podcast host. He discusses the role of podcasts in modern society, the impact of mainstream media, and the pressures of academic expectations. Naman reflects on his experiences in engineering education, the influence of the internet, and the financial aspects of pursuing a master's degree in the US. He also introspects on the challenges faced by the 90s generation, including rising costs and inflation, while emphasizing the importance of personal growth and financial...
2024-10-031h 56
Pathfinders PodcastTamanna Ramesh - Journey of Grit and Empowerment: Spark Career Services | EP 04 | Pathfinders Podcast with Vijayan SwaminathanThrilled to launch our next episode, features the inspiring Tamanna Ramesh, a food scientist-turned-strategic leader and career coach. Tamannaâs journey from India to the U.S. is a powerful story of determination and ambition. After securing over $135,000 in scholarships and grants, she rose to a leadership role in the food science industry, overcoming significant challenges along the way, including navigating the complexities of the U.S. immigration process.â¨As the founder of Spark Career Services, Tamanna is now dedicated to empowering underrepresented individuals in STEM fields. Her passion for empowerment and providing crucial supp...
2024-09-011h 45
MAGIZHCHI - A Photographer's Perspective03| PART 1 | CONVERSATIONS | Rookie MistakesFollow Us on Instagram:
Prathosh: https://www.instagram.com/prathosh_ramachandran/
Madhan: â https://www.instagram.com/madhanchandruâ
Eashu: â https://www.instagram.com/eashwaransrikanth/â
Surya: â https://www.instagram.com/surya_swaminathan_/
2024-06-0851 min
MAGIZHCHI - A Photographer's PerspectiveLIBRARY | Don't Just Save MoneyWrite to me through Instagram or mail,
Instagram:Â â â â â â â www.instagram.com/surya_swaminathan_â â â â â â
Mail:Â â â â â â â suryaswaminathanphotography@gmail.com
2024-06-0117 min
MAGIZHCHI - A Photographer's PerspectiveLIBRARY | STOP THINKINGWrite to me through Instagram or mail,
Instagram:Â â â â â â www.instagram.com/surya_swaminathan_â â â â â
Mail:Â â â â â â suryaswaminathanphotography@gmail.com
2024-05-0510 min
MAGIZHCHI - A Photographer's PerspectiveIf you ever feel Lonely, listen to this oneWrite to me through Instagram or mail,
Instagram:Â â â â â www.instagram.com/surya_swaminathan_â â â â
Mail:Â â â â â suryaswaminathanphotography@gmail.com
2024-04-2227 minMAGIZHCHI - A Photographer's PerspectiveDealing with Imposter SyndromeWatch this YouTube Video: https://youtu.be/VHkfEoc-3mk?si=YdWyBbUVj6uUxvOk
Write to me through Instagram or mail,
Instagram:Â â â â â www.instagram.com/surya_swaminathan_â â â â
Mail:Â â â â â suryaswaminathanphotography@gmail.com
2024-04-1312 min
MAGIZHCHI - A Photographer's Perspective02 | CONVERSATIONS | Our First Paid GigFollow Us on Instagram:
Sanjay: https://www.instagram.com/shoot_with_sanjay/
Madhan: https://www.instagram.com/madhanchandru
Eashu: https://www.instagram.com/eashwaransrikanth/
Surya: https://www.instagram.com/surya_swaminathan_/
2024-03-301h 19MAGIZHCHI - A Photographer's Perspective"DM for Collab"Write to me through Instagram or mail,
Instagram:Â â â â www.instagram.com/surya_swaminathan_â â â
Mail:Â â â â suryaswaminathanphotography@gmail.com
2024-03-2308 minMAGIZHCHI - A Photographer's PerspectiveFind Your MentorWrite to me through Instagram or mail,
Instagram:Â â â www.instagram.com/surya_swaminathan_â â
Mail:Â â â suryaswaminathanphotography@gmail.com
2024-02-1115 min
MAGIZHCHI - A Photographer's Perspective01 | CONVERSATIONS | "OUR STREETS OUR STORIES"Write to me through Instagram or mail,
Instagram:Â â www.instagram.com/surya_swaminathan_â
Mail:Â â suryaswaminathanphotography@gmail.com
2024-01-2759 minMAGIZHCHI - A Photographer's Perspective5 STEPS TO FOLLOW FOR A BETTER 2024
Don't be too hard on consistency. As Jay Shetty told in a recent podcast, "There isn't a lot of activity that you are doing every day". So if you want to do something this year don't expect to do it every day. Be flexible with your practice.
Always plan and prepare for the worst-case scenario.
Do not pray for always to be happy but pray for the strength to deal with whatever comes at you.
Imagine one thing you want to do this year. See how you see just the end product. Start enjoying the journey too.
Notice even all...
2024-01-0610 minMAGIZHCHI - A Photographer's PerspectiveTHANKS 2023Write to me through Instagram or mail,
Instagram: www.instagram.com/surya_swaminathan_
Mail: suryaswaminathanphotography@gmail.com
2023-12-3017 min
Words of Life|Pastor Balan Swaminathan|HIPMSong: Ways For Escape (Victory is Already Won) | Balan SwaminathanI take this opportunity to share my new song that got released recently called "Ways For Escape (Victory is Already Won)" with all my valuable subscribers. Listen to this song and feel free to use in your context. ----more----
Lyrics & Vocal: Balan Swaminathan
Music & Video Editing: Dahn Balan
Videography: Allan Swamynathan
Lighting & Setup: Darwin Jebha
Â
Scroll down for
1. Lyrics
2. Story behind this song
Â
Song Lyrics:
Verse -1
It was a moment of darkness
Loo...
2023-12-2104 minMAGIZHCHI - A Photographer's PerspectiveChoose Your ProblemsWrite to me through Instagram or mail,
Instagram: www.instagram.com/surya_swaminathan_
Mail: suryaswaminathanphotography@gmail.com
2023-12-0214 minMAGIZHCHI - A Photographer's PerspectiveHow to Create an Alter Ego (and Why You Should Want To)Checkout this YouTube video
https://youtu.be/ZpEfb3Tm3Qc?si=7Yn3KbP3skZT0iy8
Write to me through Instagram or mail,
Instagram: www.instagram.com/surya_swaminathan_
Mail: suryaswaminathanphotography@gmail.com
2023-11-1116 minMAGIZHCHI - A Photographer's Perspective3 Reasons Why You should keep a To-Do listWrite to me through Instagram or mail,
Instagram: www.instagram.com/surya_swaminathan_
Mail: suryaswaminathanphotography@gmail.com
2023-10-2813 min
Words of Life|Pastor Balan Swaminathan|HIPMREST | Pastor Balan SwaminathanToday Jesus is calling you to
- Come to Him and get enough rest
- He is with us, talks to us and takes care of us
- Work with Him by taking His yoke
- He wants you to watch what He did and do what He did
- Learn from Him - His simplicity, humility, compassion and the way He valued people.----more----
- Come to Me, all you who labor and are heavy laden, and I will give you rest.
- Take...
2023-10-2538 minMAGIZHCHI - A Photographer's PerspectiveHatred ku oru VanakkamWrite to me through Instagram or mail,
Instagram: www.instagram.com/surya_swaminathan_
Mail: suryaswaminathanphotography@gmail.com
2023-10-1414 minMAGIZHCHI - A Photographer's PerspectiveWhy Should We Stand Out?Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-09-2306 minMAGIZHCHI - A Photographer's PerspectiveStop Having Imaginary ArgumentsWrite to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-09-1607 minMAGIZHCHI - A Photographer's PerspectiveThings That Made My Life BetterWrite to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-09-0914 minMAGIZHCHI - A Photographer's PerspectiveLife Update...Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-08-2611 minMAGIZHCHI - A Photographer's PerspectiveThe Art Of JournallingWrite to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-07-0810 minMAGIZHCHI - A Photographer's PerspectiveBeing StoicWrite to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-07-0109 minMAGIZHCHI - A Photographer's PerspectiveChange is InevitableWrite to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-06-1707 minMAGIZHCHI - A Photographer's PerspectiveYou Are EnoughMaking an effort for myself - https://medium.com/@suryaswaminathanphotography/making-an-effort-for-myself-5203ef6d660a
Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-06-1014 minMAGIZHCHI - A Photographer's PerspectiveLet's talk about MoviesVanakkam Makkale...
Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-06-0319 minMAGIZHCHI - A Photographer's PerspectiveThe Joy in Little ThingsVanakkam Makkale...
Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-05-1434 min
Web3 Normies#16 The Future of Blockchain Data with Covalent ft. Ganesh SwaminathanIt might be too late to think about your future but it ainât late to think about the future of the blockchains âď¸
So thatâs why the Normies are talking to Ganesh from Covalent.
We talked about:
⢠The journey of Covalent and the potential it holds for the future of blockchain data
⢠Activities in the blockchain space, the competition
⢠Why Covalent chooses demand over supply.
PLUS: We also discuss the CQT network and how it fits into the current market, as well as Covalent's future plans, including their India-specific initiatives
Brought to you by Doodhwala. đĽ
Get smarter on crypto in 2-minut...
2023-05-0754 minMAGIZHCHI - A Photographer's PerspectiveThere's No Story for this WeekVanakkam Makkale...
Write to me through Instagram or mail,
Instagram : www.instagram.com/surya_swaminathan_
Mail : suryaswaminathanphotography@gmail.com
2023-04-2910 min