Shows
The ProvocateursEpisode 18: Sunny Bonnell Rare Breeds – Marching To A Different Drum Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV. In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds’ – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explain...2023-10-0535 min
Thinkers50 PodcastThe Provocateurs Episode 18: Sunny BonnellRare Breeds – Marching To A Different Drum
Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV.
In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds’ – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explains that if organisations can see these so...2023-10-0535 min
Gen X Amplified with Adrion Porter066: Sunny Bonnell On Thriving as a RARE BREED at Work and in LifeWe are back for another #FabulousOver40 edition of Gen X Amplified, featuring my chat with Sunny Bonnell, who is the co-founder and CEO of Motto — one of the top branding agencies in the country. Sunny is also the co-author of the bestselling book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different (HarperCollins), which has been hailed as one of the most unique business books of its time and used by global teams everywhere. During our conversation, Sunny and I discuss her professional journey, her insights on thriving in mid-career, and also unpack th...2022-08-2349 min
Rare Breed®Charlamagne Tha God: The Audacity of Becoming the Biggest Media Personality in the WorldRare Breed is a seven part video interview series hosted by authors, leadership and brand experts Sunny Bonnell and Ashleigh Hansberger.
In this Season 1 trailer, Charlamagne tha God, 2x best selling author, co-host of The Breakfast Club star of Guy Code, Guy Court and Girl Code, joins Sunny and Ashleigh for a conversation about the vice Audacity. In this intimate portrait, he shares the story of growing up on a dirt road in South Carolina, how his audacity has been the keys to his success but not without a few black eyes to his career.
► WATC...2022-07-2827 min
BEYOND BARRIERSEpisode172: Unleashing The Rare Breed with Sunny BonnellHave you ever been called obsessed, rebellious, or even hot blooded? Meet our guest, Sunny Bonnell, Co-Author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, Sunny co-authored Rare Breed as a manifesto for tearing up the rule book and succeeding on your own terms. In addition to Rare Breed, Sunny Bonnell and co-author Ashleigh Hansberger are also creators of Rare Breed, the popular YouTube series, and founders of the game-changing leadership...2021-07-2841 min
LIFT with Louise Mowbray"Complexity Advisor"Lead Into the Future Today (LIFT) is brought to you by Louise Mowbray of Mowbray by Design, the creative Conscious Leadership Consultancy. If you’re reading this and haven’t yet subscribed, you can do so here:What on earth is a Complexity Advisor?I recently came across one of the most intriguing job titles I’ve seen in a while: Complexity Advisor. I have to confess, my first reaction wasn’t terribly enthusiastic - it was more along the lines of “not another crazy job title”. However, it stayed with me and the more I explored, th...2021-06-2106 min
Being Human#167 Rare Breed - with Sunny Bonnell> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/
In this episode of Being Human, I speak with author, speaker and CEO Sunny Bonnell.
Together with her co-author, Ashleigh Hansberger, she wrote Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, a book that empowers people to take what society deems as "vices" and turn them into unrivalled assets.
Sunny, herself a rare breed, dropped out of pre-veterinary school to start a branding agency with Ashleigh when branding agencies weren't a thing. Together, they built the hugely successful firm Motto around a 'ra...2021-06-111h 04
Steph's Business Bookshelf PodcastRare Breed by Sunny Bonnell and Ashleigh Hansberger: the seven traits you need to be a change maker About the book Throughout our decade of aligning leaders, we witnessed an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold. We responded with our book Rare Breed to tear up the rule book and succeed on your own terms. Readers will learn how to resist constant pressure to conform, plus: How being rebellious has the power to move mountains — if you know what you’re rebelling against. How being audacious makes you a visionary — unless it spirals into reckless hubris. How being obsessed creates detailed masterpieces ...2021-06-0610 min
At Home with Linda & Drew ScottTurn Vices into Virtues with Rare Breed’s Sunny & Ashleigh“You’re too rebellious.” “Stop being so emotional.” “You’re too weird to succeed.” … If you’ve ever been told any of these things, congrats, you’re probably a Rare Breed. Sunny Bonnell and Ashleigh Hansberger, founders of the award-winning agency Motto and authors of the brazen new business book, Rare Breed, are here to show you how to harness the power of what makes you, YOU! They want to empower us all to take what society deems as “vices” and turn them into our own unique superpowers. Take the quiz to find out what your Rare Breed trait...2021-01-1248 min
Redefining Movement312 | How to Succeed in Business and Life: Embrace What Makes You a Rare Breed | with Sunny BonnellSunny Bonnell is the co-author of the groundbreaking career and business book “Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.” Sunny and her co-author Ashleigh Hansberger are also the founders of a popular YouTube series and the game-changing leadership and culture consultancy, Motto.While working as a branding agency, Sunny realized that many businesses wanted to hire the rebel… but they didn’t actually know how to work with the rebel. She set out to make sure that people knew how to leverage their unique gifts—and that businesses knew how to embrace them.2020-11-0656 min
How Brands Are BuiltSunny Bonnell reframes your vices as virtuesOn the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book started with a question: "What if you could take the parts of yourself that other people criticize—traits they call defiant, dangerous, and different—and turn those things into your selling points?" We talked about how Sunny and Ashleigh arrived at the seven "virtues...2020-10-2651 min
JUST BrandingS01.EP11 - Working With LeadersSunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” - the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.2020-08-0351 min
One Minute Book ReviewRare Breed by Sunny Bonnell and Ashleigh Hansberger | One Minute Book Review💬 What does it mean to be a ‘Rare Breed’?
We often are told to conform in most avenues of our life. Whether at school or work, there are norms which often stop us from becoming our unique selves. However, there are some norms that can be broken and this is what this book shows us. 📚
In order to innovate and be truly unique we have to find our voice. This means stepping off the bandwagon of what others are doing and becoming a unique voice. 🗣
The book is split into 7 virtues of a ‘Rare Breed’:2020-07-2401 min
The Bookshelf: Business & Self-ImprovementRare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell—An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.What if your biggest weaknesses are actually your greatest strengths?Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical “outside the box” business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your...2020-07-107h 31
Rare Breed®Bretman Rock: Life at the Boiling PointWe sat down with the infamous, hot-blooded Bretman Rock for a deep interview on how he's become YouTube and Instagram famous by owning who ALL of who he is, not just the pretty parts.
Yes, Bretman is courageous, flamboyant, and fierce (which makes him incredibly intriguing) but he's also got many other sides, too. We were excited that he allowed us to reveal them.
🎧to the episode on iTunes now. It's really, really, really (did we say, really?) good.
Visit us at www.rarebreedleaders.com and follow us on IG @rarebreedleaders2020-05-2517 min
Disruptive FMDfm 59: The Meme Decade | Podcast Default | Rare Breed w/ guests Sunny Bonnell & Ashleigh HansbergerPresented by Microsoft Advertising. Intelligent connections. Get insights to help grow your business at Microsoft Advertising dot com slash insights.We're back after a hiatus with a new episode!We speak with Sunny Bonnell and Ashleigh Hansberger, authors of one of our favorite business books so far in 2020 called Rare Breed. Check it out.Also instead of lists, will trends be forecasted using memes?And go ahead and ask Alexa to play a podcast on Apple podcasts. Don't think this is strange? It's the first time Apple has developed a customer experience...2020-02-0917 min
Rare Breed®PJ Morton: How Rebelliousness Makes a Path for SuccessOn this latest episode of @RARE, Grammy award winner and Maroon 5 keyboard player and backup singer, PJ Morton talks to authors and hosts Sunny Bonnell and Ashleigh Hansberger about everything from why he didn’t become a preacher like his father, starting out on the indie circuit, to cooking, to what it was like auditioning for @Maroon 5 and how he clicked with lead singer Adam Levine.
Morton has been pushing back since he was a kid. Growing up in New Orleans, the son of a popular preacher, everyone always thought Paul- otherwise known as PJ, would follow in hi...2020-02-0617 min
Rare Breed®Gaby Dunn: Learning to Accept Being WeirdPodcaster and best-selling author Gaby Dunn @Gaby Dunn goes deep on what it’s like to be weird in a world full of ordinary.
She’s known since she was two years old that she was a little different than the other kids (right after sticking her face in a puddle). Now she's learned to love being an oddball and actually turned this vice into a superpower.
On this episode of Rare Breed @RARE BREED, Dunn talks to authors and hosts Sunny Bonnell and Ashleigh Hansberger @RARE BREED about everything from coming out as a bise...2020-01-1322 min
Rare Breed®Dodie: Why a Bit of Obsessed Madness is KeyGet ready to dive in deep with Dodie (@doddleoddle), a 24 year old UK singer-songwriter, author, and YouTuber known for her emotionally complex lyrics. Her latest EP, Human, has amassed over 28.2 M streams on Spotify.
Authors Sunny Bonnell (@sunnybonnell) and Ashleigh Hansberger (@ashleigh_hansberger) interview Dodie on Rare Breed (@thisisrarebreed) to talk about the virtue “Obsessed”, one of seven unconventional traits explored in their new book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.
In this intimate, powerful interview, Dodie explains her struggles, pain, and obsessive tendencies, and how she’s learned to giv...2019-11-1417 min
Finding BraveHow To Succeed Wildly By Being Defiant, "Weird" and Different, with Sunny Bonnell“There are parts of ourselves that we made invisible, and Rare Breed is really about owning who you are in order to succeed. It’s not just the pretty parts, but it’s all of who you are. Bring all of your humanness to the table and make your vices your virtues.” - Sunny Bonnell Along with her partner, Ashleigh Hansberger, today’s Finding Brave guest Sunny Bonnell has literally written the book on identifying a new approach for the mavericks, oddballs and visionaries of the future. She shares how you can stop trying to conform, and instead us...2019-11-0737 min
The Profit ExpressSunny Bonnell: Being a RebelWhen most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn’t something that should be discouraged, but instead should be celebrated. My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny...
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The post Sunny Bonnell: Being a Rebel appeared first on Healy Success Solutions.2019-11-0424 minTim Healy – Healy Success SolutionsSunny Bonnell: Being a RebelWhen most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn’t something that should be discouraged, but instead should be celebrated.
My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny is also the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Her book details how important it is to be true to yourself both in work an...2019-11-0424 minTim Healy – Healy Success SolutionsBeing True to Yourself with Sunny BonnellHave the right plan in place. Don’t stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you?
Being True to Yourself
My guest today knows how important being true to yourself is – it led to her finding success after taking a big risk. She is Sunny Bonnell, co-founder of The Motto Agency, a creative mark...2019-10-2825 min
Rare Breed®iMomSoHard: Cutting Through the Noise by Owning Who You AreFeeling hopeless? Nihilistic? Convinced that the human race is going to hell in the proverbial handbasket?
After you’ve marinated in the dark side of parenting, head over to #IMomSoHard for the antidote. Kristin Hensley and Jen Smedley are a duo of comic moms who bring the hilarious about the real s**t that moms worry about: Spanx, trying on bathing suits, sagging boobs, lying to your kids, post-childbirth lady parts that resemble “a basset hound with its head out the window, just flapping in the wind,” and of course, wine. Lots of wine.
In other...2019-10-0222 min
Rare Breed®The Novogratz: Burn the PlanAudacious Rare Breeds don’t really suffer from a lack of big, reckless, borderline ridiculous ideas. You know, because you’re like a piñata filled with wild, complicated dreams that no one else thinks can ever come true. You’ve gotten used to your close friends, siblings or parents grabbing you by the shoulders and shouting, “What the hell were you thinking?”
It’s the plan that keeps you up at night. Not making a plan, exactly, but the idea that you have to have one. Your career or your business will shape your future for decades. Why...2019-10-0126 min
Wharton Business Radio Guest AudioSunny Bonnell and Ashleigh Hansberger on Women@WorkSunny Bonnell and Ashleigh Hansberger, authors of Rare Breed: A Guide to Success for the Defiant, Dangerous and Different, join host Laura Zarrow on Women@Work. See acast.com/privacy for privacy and opt-out information.2019-09-2752 min
Breakfast Leadership ShowInterview with Rare Breed Authors Sunny Bonnell & Ashleigh Hansbergerhttps://thisisrarebreed.com/ http://www.rarebreedquiz.com/Rare Breed Book: https://amzn.to/34FZs99 In Rare Breed, Sunny Bonnell and Ashleigh Hansberger, founders of the much-buzzed about branding agency Motto, offer a rallying cry. The book will teach you how to turn seven traits society condemns—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and make them keys to your breakout success.Packed with from-the-trenches advice, stories of renegade entrepreneurs and artistic provocateurs, Rare Breed shows you how to stop playing it safe, so you can succeed on your own...2019-09-2030 min
Breakfast Leadership ShowInterview with Rare Breed Authors Sunny Bonnell & Ashleigh Hansbergerhttps://thisisrarebreed.com/
http://www.rarebreedquiz.com/
Rare Breed Book: https://amzn.to/34FZs99
In Rare Breed, Sunny Bonnell and Ashleigh Hansberger, founders of the much-buzzed about branding agency Motto, offer a rallying cry. The book will teach you how to turn seven traits society condemns—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and make them keys to your breakout success.
Packed with from-the-trenches advice, stories of renegade entrepreneurs and artistic provocateurs, Rare Breed shows you how to stop playing it safe, so you can succeed on your own...2019-09-2030 min
Women@WorkChallenging Convention: Sunny Bonnell and Ashleigh HansbergerLaura Zarrow talks with Rare Breed co-authors and Motto co-founders Sunny Bonnell and Ashleigh Hansberger. Tune in to their conversation about how their experiences shaped their vision, challenged their skills, and motivated them to push the boundaries on how we all define successful characteristics in the workplace. Want more? Visit Motto at https://wearemotto.com/ or learn about their book Rare Breed at https://thisisrarebreed.com/ Originally aired with Host Laura Zarrow, on September 18, 2019 on SiriusXM's Business Radio, Powered by The Wharton School, Channel 132. Hosted on Acast. See acast.com/privacy for more information.2019-09-1853 min
Michael Covel's Trend FollowingEp. 795: Sunny Bonnell Interview with Michael Covel on Trend Following RadioAn unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual. What if your biggest weaknesses are actually your greatest strengths? Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify...2019-09-0600 min
Get Lost In A Full Audiobook That Is Simply Powerful.Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell, Ashleigh HansbergerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/364751to listen full audiobooks.
Title: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Author: Sunny Bonnell, Ashleigh Hansberger
Narrator: Eileen Stevens
Format: Unabridged Audiobook
Length: 7 hours 32 minutes
Release date: September 3, 2019
Genres: Management & Leadership
Publisher's Summary:
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What if yo...2019-09-037h 32Grab the Essential Full Audiobooks in Business & Economics, Management & LeadershipRare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell, Ashleigh HansbergerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/364751to listen full audiobooks.
Title: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Author: Sunny Bonnell, Ashleigh Hansberger
Narrator: Eileen Stevens
Format: Unabridged Audiobook
Length: 7 hours 32 minutes
Release date: September 3, 2019
Genres: Management & Leadership
Publisher's Summary:
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What if yo...2019-09-037h 32
Access Top-Rated Full Audiobooks in Self-Improvement, Career DevelopmentRare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Ashleigh Hansberger, Sunny BonnellPlease visit https://thebookvoice.com/podcasts/1/audiobook/364751 to listen full audiobooks. Title: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different Author: Ashleigh Hansberger, Sunny Bonnell Narrator: Eileen Stevens Format: Unabridged Audiobook Length: 7 hours 32 minutes Release date: September 3, 2019 Genres: Career Development Publisher's Summary: An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What...2019-09-0305 minAccess Top-Rated Full Audiobooks in Self-Improvement, Career DevelopmentRare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Ashleigh Hansberger, Sunny BonnellPlease visithttps://thebookvoice.com/podcasts/1/audiobook/364751to listen full audiobooks.
Title: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Author: Ashleigh Hansberger, Sunny Bonnell
Narrator: Eileen Stevens
Format: Unabridged Audiobook
Length: 7 hours 32 minutes
Release date: September 3, 2019
Genres: Career Development
Publisher's Summary:
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What if yo...2019-09-037h 32
Escape Reality Through Your Headphones With Free AudiobookRare Breed: A Guide to Success for the Defiant, Dangerous, and Different Audiobook by Ashleigh HansbergerListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 364751
Title: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Author: Ashleigh Hansberger, Sunny Bonnell
Narrator: Eileen Stevens
Format: Unabridged
Length: 7:32:34
Language: English
Release date: 09-03-19
Publisher: HarperAudio
Genres: Business & Economics, Self Development, Career Development, Management & Leadership, Health & Wellness
Summary:
An unconventional business book for the rebels and misfitsthe Rare Breedswho dont fit the traditional mold, offering an approach thats anything but business as usual.
There is an unofficial rule for success: you need to change who you are to achieve greatness. But it...2019-09-037h 32
Rare Breed®Tomi Adeyemi: Obsession as a GiftWhen you can imagine a world you want to create, you dedicate every single second toward reaching that goal. But the pressure is high when you’re set against the impossible. Sleep is an inconvenience. Work is all-consuming. Pressure is extreme when the voices in your head demand perfection. The process nearly kills you. But that’s what it takes to create something extraordinary.
Tomi Adeyemi, an Nigerian-American novelist and hailed as the next J.K. Rowling, is best known for her book Children of Blood and Bone. In this episode, she shares the truth about being an ob...2019-08-2425 min
DisrupTVDisrupTV Episode 157, Michael Maoz, Sunny Bonnell, Ashleigh Hansberger, Larry DignanThis week on DisrupTV, we interviewed Michael Maoz, Senior Vice President of Innovation Strategy, Salesforce, Sunny Bonnell and Ashleigh Hansberger, Authors of "RARE BREED," and Larry Dignan, Editor in Chief at ZDNet.
DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.2019-08-031h 00
The Entrepreneur Way1288: Making What's Next with Ashleigh Hansberger and Sunny Bonnell Co-Founder and Co-Owner of Motto, LLCSunny Bonnell and Ashleigh Hansberger are the co-founders of Motto, a branding agency for disruptors, game-changers and rare breeds. For over a decade, the dynamic pair teaches leaders how to stand out, think different, and lead bold brands. “stop comparing your success to other people’s success. I think that’s one of the hardest things to do as entrepreneurs is wanting to be further along than where we are and kind of having the impatience or the frustration of kind of watching other people succeed and not being happy for them. I think it’s really importan...2019-08-0100 min
Rare Breed®Rare Breed: Season 1 TrailerRebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional. These are not vices— they are 7 virtues that power the world’s greatest innovators, leaders and thinkers.
In this explosive, original podcast series, Rare Breed, listen to hosts Sunny Bonnell and Ashleigh explore the power of our human imperfections and interview a cast of characters who have turned vices into virtues.
While society asks us to conform our “undesirable” habits, Rare Breed’s mission is to expose how our vices are actually a unique magic, priming us to live and lead in ways never thought possible.2019-07-2602 min
TREPX Podcast | For enTREPreneurs by enTREPreneurs, TREPX Podcast provides actionable advice, tips, and steps for freelancers, startups, and early-stage companies to grow into a business bigger than themselves.| 33: Branding and Self-Discovery with Sunny Bonnell
Sunny Bonnell and her co-founder Ashleigh Hansberger have lived quite an adventure in rapidly growing their branding company, Motto.
In the last ten years, Motto has expanded from just the two creative entrepreneurs working on projects to a team of 8 working for clients across the country and globally.
They have even made an adventure out of their work, taking a road trip across the U.S. that led to an entirely new home for them and the business.
Above all, Motto stands out because of thei...2015-09-0900 min
The Freelancers' Show168 FS Branding with Sunny Bonnell01:05 - Sunny Bonnell Introduction TwitterMotto@wearemottoAshleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder) 01:38 - Archetyping Is Your Brand the Rebel, Hero or Lover? Discovering Brand ArchetypesUnderstanding The Brand Archetype 05:48 - Is archetyping important for the solopreneur? Johnny Cupcakes 12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype? Munk PackAnthony Bourdain 25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery Red Flags/Turning People Down 49:14 - The Audience TOMS Shoes 51:51 - Changing Archetypes Levi's Extras Best Advice I Ever Got: Don't Be a...2015-08-271h 02