Shows
What the Web3?Suresh and Dave chat with Harry Burt of Head of AI News UKIn this episode of What The Web 3, hosts Dave Wallace and Suresh Balaji tackle the seismic shifts in journalism and digital media brought on by generative AI, deepfakes, and Web3. Their guest is Harry Burt, Director of Business Innovation and Transformation at News UK, who shares frontline insights into how one of the world’s leading media groups is responding to disruptive technologies.Harry explains how News UK—and the wider News Corp group—moved beyond early NFT experiments to focus strategically on distributed web components, content authentication, and ownership models. He addresses indust...
2025-09-1029 min
What the Web3?Suresh and Lars chat with Ray Chan CEO 9GAGIn this episode of the Web3 Marketing Association Podcast, hosts Lars and Suresh sit down with Ray Chan, CEO and co-founder of 9GAG and MemeLand. Known for his sharp wit and bold vision, Ray shares the story of building one of the internet’s most iconic meme platforms and why he’s now leading its transition into Web3.Ray reflects on his personal journey—from law school to TV anchoring, to launching 9GAG with friends during the early days of Web 2.0. He explains how community has always been at the heart of 9GAG, making the shift...
2025-09-1034 min
What the Web3?Suresh and Dave chat with Fenix StardustIn this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam White – now known as Phoenix – entrepreneur, visionary, and founder of Edge.gg and the new project Spirit Tribe.Phoenix shares his journey from sports law and esports innovation to building Edge, a platform often described as the “Uber for influencers,” designed to validate and monetise creator content. He reflects on the evolution of Edge, its acquisition journey, and the role of Web3 in unlocking authenticity, ownership, and trust for creators and brands.The conversation then shifts to Phoenix’...
2025-09-1034 min
What the Web3?Suresh and Dave chat with Adam Buehler SVP, Digitas NAIn this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam Buehler, Senior Vice President of Creative Technology at Digitas North America. Together, they dive into the fast-moving worlds of generative AI and Web3, exploring how these two transformative technologies are beginning to converge.Adam outlines the rapid rise of generative AI—its “iPhone moment”—and explains why tools like ChatGPT and MidJourney are changing the way marketers, brands, and creatives think about content. From automating everyday tasks to reimagining search, art, and design, generative AI is no longer s...
2025-09-1033 min
What the Web3?Suresh and Dave chat with Matt Smolin CEO of Hang.xyzIn this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Matt Smolin, co-founder and CEO of Hang.xyz, to explore the future of loyalty and membership programmes in a Web3 world.Matt shares his entrepreneurial journey from trading desks in finance to building consumer tech, and ultimately pivoting into Hang after an earlier business was disrupted by COVID-19. He explains how Hang was founded in late 2021 with the mission to reinvent customer engagement through NFT-powered loyalty—creating membership systems that are more flexible, interoperable, and re...
2025-09-1026 min
What the Web3?Suresh and Dave chat with Tim Haldorsson Founder Lunar StrategyIn this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Tim Holdorsson, founder of Lunar Strategy, to discuss how marketing in Web3 differs radically from traditional models—and why education and community are now the most powerful tools in the space.Tim shares his journey from investing in crypto during 2017’s boom and bust to launching Lunar Strategy in Lisbon in 2019. Spotting a gap between traditional agencies and crypto-native projects, he built one of the first agencies focused purely on Web3, NFTs, and crypto marketing. Toda...
2025-09-1023 min
What the Web3?Suresh and Dave chat with Hrish Lotlikar CEO of SuperworldIn this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Hrish Lotlikar, co-founder and CEO of Superworld, to explore the bold vision of building a virtual layer over the entire planet.Hrish shares his extraordinary journey—from investment banking and venture capital in emerging markets to launching startups in AR, VR, gaming, and entertainment alongside Hollywood names like Michael Bay. These experiences inspired the creation of Superworld, a platform that allows users to own, create, and monetise virtual real estate mapped directly onto the physical wo...
2025-09-1026 min
What the Web3?Suresh and Dave chat with Diego Borgo Web3 Executive AdvisorIn this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Diego Borgo, brand consultant, advisor, NFT collector, and educator, to explore what it takes for brands to enter the metaverse responsibly and meaningfully.Diego shares his journey from 18 years in digital marketing to advising Fortune 500 companies like Adidas, Unilever, Volkswagen, and Salesforce on Web3 strategy. His work spans three pillars: consulting global brands on how to engage with Web3, advising NFT-native projects at the cutting edge of innovation, and educating through panels, keynotes, and his new Nas...
2025-09-1029 min
What the Web3?Dave and Tim chat with Edward Bell GM Brand at Cathay PacificIn this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Tim Semelin are joined by Edward Bell, General Manager of Brand Insights and Marketing Communications at Cathay Pacific, to discuss how one of Asia’s most iconic airlines is exploring Web3 and the metaverse.Edward shares how Cathay has built an internal cross-functional task force—spanning marketing, digital experience, IT, legal, and social teams—to explore the opportunities of Web3 in a thoughtful and structured way. Unlike luxury and fashion brands that rush to “be first,” Cathay is taking a more measu...
2025-09-1028 min
What the Web3?Suresh and Dave chat with Angela Dalton CEO Signum Growth CapitalIn this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Angela Dalton, founder and CEO of Signum Growth Capital, to explore the intersection of gaming, NFTs, and Web3—and what it means for marketers.Angela shares her career journey from equities and investment banking to becoming one of the first esports analysts, before founding Signum to advise at the crossroads of culture and crypto. She explains how video games have long served as a proving ground for digital ownership, with skins and in-game items functioning as...
2025-09-1023 min
What the Web3?Suresh and Dave chat with Chris Clarke former Group Head of Marketing at HSBC BankIn this inaugural episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Chris Clark, former Group Head of Marketing at HSBC, to reflect on the lessons of Web1 and Web2 and explore what Web3 means for marketers.Suresh introduces the mission of the Web3 Marketing Association: to help marketers navigate a future shaped by decentralisation, community ownership, and new models of engagement. He outlines how Web3 could upend traditional marketing tools—cookies, platform partnerships, and first-party data—while opening new opportunities for co-creation, token-enabled loyalty, and gamified brand expe...
2025-09-1028 min