Shows
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experienceIn this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.
2025-12-0347 min
Entrepreneurs on FireHow to Survive and Thrive When Things Get Tough with Susan WeinschenkSusan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and the author of several books. Top 3 Value Bombs 1. You don't need to know everything before you start. Action reveals answers. 2. Defining metrics and plans before tough times strike is the key to survival. 3. Pivoting requires honesty, planning, and small, testable steps not rash decisions. Check out their website and learn more about the experts at user and customer experience research, strategy, and behavioral design - The Team...
2025-11-1224 min
UNIQUEWAYS WITH THOMAS GIRARD290 Susan Weinschenk, Ph.D., CEOSusan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and former Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
2025-11-1013 min
M365 Show PodcastForgotten Branding Settings That Break M365 ConsistencyEver noticed how your company logo looks perfect in Teams, but disappears when users hit the login screen or open SharePoint? We’re about to reveal why those tiny branding gaps can hurt trust and user confidence—and exactly where most businesses go wrong inside M365.Most admins fix the obvious settings and miss the hidden ones. Stick around and we’ll map out the real trouble spots you can’t afford to overlook if you want true, end-to-end consistency.The Hidden Cost of Forgetting Your BrandIf you’ve ever watched employees bounce from Teams to S...
2025-08-0122 min
M365.FM - Modern work, security, and productivity with Microsoft 365Forgotten Branding Settings That Break M365 ConsistencyEver noticed how your company logo looks perfect in Teams, but disappears when users hit the login screen or open SharePoint? We’re about to reveal why those tiny branding gaps can hurt trust and user confidence—and exactly where most businesses go wrong inside M365.Most admins fix the obvious settings and miss the hidden ones. Stick around and we’ll map out the real trouble spots you can’t afford to overlook if you want true, end-to-end consistency.The Hidden Cost of Forgetting Your BrandIf you’ve ever watched employees bounce from Teams to SharePoint to the login screen, ey...
2025-08-0122 min
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game DesignersPsychology Principles Every Designer Should Master (with Susan Weinschenk)Today on The Design Psychologist, we're diving deep into the intersection of psychology and design with none other than Susan Weinschenk, PhD—the person you’ll literally find next to the term “design psychologist” in the dictionary. Susan is a pioneer in applying behavioral science to UX and product design, and the author of essential books like How to Get People to Do Stuff and 100 Things Every Designer Needs to Know About People. In this conversation, we explore Susan's journey from psychology to design, how human factors evolved into today’s UX, and why understanding the three pa...
2025-05-2858 min
UXLx TalksNeuro Web Design: What makes them click? with Susan WeinschenkWe think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. Although some decisions might come from the rational part of the brain, many decisions and actions are based on emotion, and many are based on automatic triggers that people react to from something at the website.
2024-12-1136 min
Edge Cases PodcastCase 001: The Designer's Tightrope: Balancing Day Jobs and Digital DreamsIn this episode, we dive into the world of design, entrepreneurship, and side projects. We share insights from Fidcon, a recent design conference organized by thedsgnjunkies, discuss the challenges of balancing personal ventures with full-time work, and explore how design skills translate to running businesses. We also highlight BuukMeNow, a tool for streamlining appointment scheduling and payments. With candid conversations about our own experiences, we offer valuable perspectives for designers and aspiring entrepreneurs alike.
Links we mentioned
Book: "100 Things Every Designer Needs to Know About People" by Dr. Susan Weinschenk
Arc Browser (https...
2024-08-171h 06
Slight ReliabilitySlight Reliability Episode 87 - Measuring the value of SRE with Artem YakimenkoSend a textIn Episode 80 Niall Murphy talked about the need for SREs to be better at articulating the value of our work. In this episode I'm joined by ex-Googler and Engineering Director (SRE) at Culture Amp Artem Yakimenko about how we might achieve this.We discuss both quantifiable and qualitative approaches including leveraging the untapped data in support tickets, customer sentiment and rankings, the relationship between finance and performance, the link between user design and performance, and so much more.Books mentioned in the episode:100 Things Every Designer Needs to...
2024-07-2435 min
UX HeroesE57: Technikum Wien Academy Lehrgangsleiter Benedikt Salzbrunn über den User Experience Management LehrgangMein heutiger Gast ist Benedikt Salzbrunn. Benedikt ist Leiter des Master-Lehrgangs UX Management an der Technikum Wien Academy. Der Lehrgang verbindet die Themen Design, UX-Methodik, Psychologie mit Management auf Masterniveau und ist im deutschsprachigen Raum einzigartig. Neben Lehr- und Forschungstätigkeit ist Benedict auch seit mittlerweile 15 Jahren auch für das Usability Labor der Fachhochschule verantwortlich. Das Labor berät Projekte aus verschiedensten Fachbereichen, von mobilen Apps aus dem Finanzbereich bis zu komplexen Medizinprodukten, bezüglich Usability & UX und bietet auch Eyetracking-Studien an.Ich spreche mit Benedikt über die Inhalte des UX Management Lehrgangs, was UX Management eigen...
2024-05-0643 min
INTO THE MUSICJANET PLANET: A forty-plus year career of pure vocal brilliance!Text us about this show.Janet Planet is a name synonymous not only with the northeast Wisconsin music scene, but with vocal jazz and voice instruction. Her career has spanned forty-plus years and she shows no sign of slowing down at all. She's headlined concerts all over the world and her catalog of recorded work has earned praise from critics and fans alike. One of her biggest fans was comedian, composer, and jazz musician Steve Allen (yes, that Steve Allen!) who once wrote to her, "There are so many dumb and inarticulate singers...
2024-01-021h 29
lilacbeecreadREAD/DOWNLOAD*= 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD FREE**Download 100 Things Every Designer Needs to Know About People (Voices That Matter) Full Edition,Full Version,Full Book**
by Susan M. Weinschenk
Reading Now at : https://happyreadingebook.club/?book=0136746918
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[PDF] Download READ/DOWNLOAD*= 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD FREE Ebook | READ ONLINE Download READ/DOWNLOAD*= 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD FREE read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD*= 100 Things Every Designer Needs to...
2023-09-0600 min
nephoionlibraryREADDOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE**Download 100 Things Every Designer Needs to Know About People (Voices That Matter) Full Edition,Full Version,Full Book**
by Susan M. Weinschenk
Reading Now at : https://happyreadingebook.club/?book=0136746918
OR
DOWNLOAD EBOOK NOW!
[PDF] Download READ/DOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE Ebook | READ ONLINE Download READ/DOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD%) 100 Things...
2023-08-3100 min
falenasvirzbookREADDOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE**Download 100 Things Every Designer Needs to Know About People (Voices That Matter) Full Edition,Full Version,Full Book**
by Susan M. Weinschenk
Reading Now at : https://happyreadingebook.club/?book=0136746918
OR
DOWNLOAD EBOOK NOW!
[PDF] Download READ/DOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE Ebook | READ ONLINE Download READ/DOWNLOAD%) 100 Things Every Designer Needs to Know About People (Voices That Matter) DOWNLOAD EBOOK PDF KINDLE read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD%) 100 Things...
2023-08-3000 min
gwynnraekindleREADDOWNLOAD#& 100 Things Every Designer Needs to Know About People (Voices That Matter) read ebook [pdf]**Download 100 Things Every Designer Needs to Know About People (Voices That Matter) Full Edition,Full Version,Full Book**
by Susan M. Weinschenk
Reading Now at : https://happyreadingebook.club/?book=0136746918
OR
DOWNLOAD EBOOK NOW!
[PDF] Download READ/DOWNLOAD#& 100 Things Every Designer Needs to Know About People (Voices That Matter) read ebook [pdf] Ebook | READ ONLINE Download READ/DOWNLOAD#& 100 Things Every Designer Needs to Know About People (Voices That Matter) read ebook [pdf] read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD#& 100 Things Every Designer...
2023-08-2800 min
Minha Estante Colorida100 Coisas que Todo Designer Precisa Saber sobre Pessoas[Design] Resenha do livro “100 things every designer needs to know about people”, de Susan M. Weinschenk. O texto escrito está nesse link.
Essa doutora em psicologia e cientista comportamental, usou seu todo o seu conhecimento para ajudar designers a projetarem melhores produtos e, sabe o que mais? Eu penso que o livro é útil mesmo para quem não é designer.
Entender como as pessoas funcionam é útil para todo mundo. Então venha ouvir!
Para comprar o livro na Amazon do Brasil em espanhol, é só clicar aqui. Se prefere a versão original em inglês (não tem em por...
2023-08-2132 min
Dr. Joe Vitale - Zero Limits PodcastHypnotic Web Design - How Can You Design Websites that Appeal Right Into Your Visitor's Brains? Also, What 3 Questions Does Everyone Ask – Even YOU in Every Situation?In this month's Hypnotic Gold event, I interview Dr. Susan Weinschenk. She's known as The Brain
Lady. There's a good reason for that. Susan has a PhD in psychology from Pennsylvania State
University. Her first book is “Neuro Web Design”.
And it's a doozie.
In short, the more you can design your websites to appeal to a person's brain, the more you will get
your message in their head and get them to act.
As you can imagine, this is HUGE.
Dr. Weinschenk answers such ques...
2023-07-1053 min
Design +Une méthode pour faire avancer vos projets UX/UI - Jérémy GoldynAccède à des bonus réservé aux abonnés Premium. Écoute les nouveaux épisodes en avant-première avant le public. Deviens membre exclusif de la communauté Design +
► Abonne toi : https://designplus.supercast.com
> Quand on est designer senior, on rencontre souvent les mêmes cas de figure, les mêmes contraintes, les mêmes besoins clients. Au fil des années, Jérémy Goldyn a rassemblé tous ses enseignements qu’il a appris avec ses nombreux clients. A force de répéter la même chose, les mêmes actions, les mêmes livrables … Il a fini...
2023-05-121h 28
The Mind Tools Expert Voices PodcastHow Do You Make Feedback Less Painful - And Still Useful?Feedback can be tricky. If you're giving feedback, you probably feel worried about your approach and about how the other person will feel. If you're the receiver, you might feel understandably vulnerable and even under attack. From either side, feedback is delicate! So in this episode, Rachel and Jonathan raid the Mind Tools interview archives to find ways we can make feedback a little easier. Jonathan brings together advice on giving feedback and making performance conversations safe and productive. Then Rachel then looks at techniques for taking the stress out of receiving feedback, so we c...
2023-04-2851 minUX HeroesE36: UX Psychology Founder Verena Seibert-Giller über Psychologie im UX DesignVerena Seibert-Giller ist als Psychologin seit fast 30 Jahren an der Schnittstelle Mensch – Technik tätig, um Systeme besser, benutzbarer, an die Menschen angepasster und sicherer zu machen. Ihre Expertise ist sowohl bei Top500 Unternehmen aus der ganzen Welt als auch bei kleinen KMUs gefragt; Branchen sind beispielsweise Flugsicherung, Schwerindustrie, Konsumgüter oder Finanzwesen. Ihre Tätigkeiten umfassen sowohl produkt- oder systemspezifische Problemlösungen, als auch strategische und organisatorische Aspekte. Die Herangehensweise aus psychologischer Sicht ermöglicht es den Unternehmen oftmals neue Perspektiven einzunehmen und innovative Lösungen zu finden.
In dieser Episode erfahrt ihr, welchen großen Mehrwert...
2023-04-0338 min
Nodes of DesignNodes of Design#87: The brain and creativity by Susan Weinschenk , PhDSusan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist, and CEO at The Team W, Inc. Susan consults with Fortune 1000 companies, start-ups, governments, and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
Dr. Weinschenk’s area of expertise is the brain and behavioral science applied to the design of products and services. Her clients include Medtronic, Disney, the Mayo Clinic, Zappos, the European Union, Discover Financial, and...
2022-12-3129 min
Saroophai Podcastไม่ใช่แค่พรีเซนต์ได้ แต่พรีเซนต์โดน l สรุปให้ Podcast EP. 253 หนังสือเล่มนี้รวบรวมเคล็ดลับจิตวิทยา 100 ข้อสำหรับการนำเสนอ ที่คัดสรรจากงานวิจัย บทความวิชาการ และประสบการณ์หลายสิบปี ของ Susan M. Weinschenk นักพูดและนักจิตวิทยาชื่อดัง เพื่อให้การนำเสนอของคุณน่าสนใจและมีพลังโน้มน้าวใจ ไม่ว่ากลุ่มผู้ฟังจะเป็นใครก็ตาม ตัวอย่างเช่น
- 60 วินาทีแรกคือตัวชี้ชะตาการนำเสนอของคุณ
- ทำไมความประหม่าเล็ก ๆ น้อย ๆ ถึงเป็นเรื่องดี
- จะเรียงหัวข้ออย่างไรให้นำเสนอแล้วคนสนใจฟังมากที่สุด
- เสื้อผ้าที่คุณใส่กำลังบอกอะไรกับผู้ฟัง
- ทำไมคุณถึงควรชักจูงให้ผู้ฟัง "ตอบผิด"
และอื่น ๆ อีกมากมาย ที่รอให้คุณมาร่วมหาค้นหาตนเอง พร้อมกันในเล่ม!
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2022-08-3006 min
Something You Should KnowSYSK Choice: The Psychology of Design & How to Be a Better ConversationalistIt seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “Wh...
2022-07-0953 min
Desenhando ProdutosT4 E2 Daniela GuerratoDani Guerrato é uma designer de produto apaixonada por design centrado no usuário, usabilidade e pesquisa. Com 13 anos de experiência na área, morou e trabalhou em 5 países diferentes passando por empresas como Booking, Vioplay e Hotjar. Atualmente integra a equipe do Instagram em Londres conectando marcas e criadores de conteúdo.
Quando nāo está desenhando produtos, gosta de ler quadrinhos, jogar joguinhos, viajar e estudar psicologia.
Livros indicados pela Dani:
* Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers - Ellen Lupton & Jennifer Tobias
...
2022-07-0648 min
Saroophai Podcastไม่ใช่แค่ออกแบบได้ แต่ออกแบบโดน l สรุปให้ Podcast EP. 214 หนังสือ "100 เคล็ดลับจิตวิทยาสําหรับคนที่อยากออกแบบให้เข้าถึงใจคน" เล่มนี้ รวบรวมเคล็ดลับจิตวิทยา 100 ข้อสำหรับการออกแบบที่คัดสรรจากงานวิจัย บทความวิชาการ และประสบการณ์หลายสิบปี ของ "Susan M. Weinschenk" นักออกแบบชื่อดัง เพื่อสร้างผลงานให้โดนใจคน ไม่ว่าคุณจะกำลังออกแบบสินค้า เว็บไซต์ อุปกรณ์ทางการแพทย์ หรือสิ่งใดอยู่ก็ตาม คนที่ได้รับประโยชน์จากงานออกแบบชิ้นนั้นก็คือผู้ใช้งาน และประสบการณ์ที่ผู้ใช้งานจะได้สัมผัสก็ขึ้นอยู่กับสิ่งที่คุณรู้และไม่รู้เกี่ยวกับพวกเขา พวกเขาคิดอย่างไร ตัดสินใจอย่างไร สิ่งใดที่กระตุ้นให้พวกเขาคลิกซื้อ หรือทำในสิ่งที่คุณต้องการ คุณกำลังจะได้เรียนรู้เรื่องทั้งหมดเหล่านั้นจากหนังสือเล่มนี้
นอกจากนี้ คุณยังจะได้เรียนรู้ด้วยว่าสิ่งใดที่สามารถดึงดูดความสนใจของผู้ใช้งานได้ สิ่งใดที่พวกเขาทำผิดพลาดอยู่บ่อย ๆ และทำไมถึงเป็นเช่นนั้น รวมไปถึงอีกหลายเรื่องที่มีความสำคัญต่อการออกแบบของคุณ รับรองว่าหนังสือเล่มนี้จะทำให้คุณออกแบบได้ดีขึ้นอย่างแน่นอน!
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2022-07-0606 min
Building impact driven brandsHow people see, read and rememberThe world around us is shaped by what we are paying attention to. How we see, read, remember and think ultimately plays into how we decide, how we feel and how we are motivated. It's key to understand how people function. I’m going to dive into learnings I’ve pulled together from a great behavioral scientist Susan M. Weinschenk called 100 things designers need to know about people.Over a 3 part series, I'll talk about how we see, read and remember (episode 1/3), how we think and feel (episode 2/3) and how we are motivated and how we make decisions (episode 3/3).
2022-06-2115 min
Singular XQEp 1: Dr. Susan Weinschenk and the Digital Transformation of UXDr. Susan Weinschenk is a pioneer in the field of UX. Still referred to as a new field, "UX" has been called different things at different times and has been around for four decades. Dr. Weinschenk was there from the start, influencing the field along with a handful of other consultants and fellows. In our debut episode, Dr. Weinschenk discusses:
how to leverage academic training in the field
what significant change she's seen since her start 35 years ago as one of the first "UX" consultants in the field
what designers find most challenging about behavioral design,
something important s...
2022-06-1636 min
Brave UX with Brendan Jarvis 🇺🇦Susan Weinschenk, PhD - Harnessing Perfectionism and Changing Your StorySusan Weinschenk shares a deeply personal account of why she’s a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer.
Highlights include:
⭐ How critical is skepticism for making effective design decisions?
⭐ Why hasn’t ethics always been part of the big tech design conversation?
⭐ How do you help people to become comfortable with finding truth?
⭐ Do designers understand what’s ethical and what’s not?
⭐ What story are we telling ourselves that we should change?
======
Who is Susan Weinschenk?
2022-05-231h 12
Investering på hjernenInvestering og gamification med Andreas LieberothHar du tjekket dine investeringer i dag? Måske ikke - så bare tag det roligt, for det er slet ikke nødvendigt at følge dem tæt. Alligevel følger mange deres investeringer tæt - kan man mon blive afhængig af det?Det tog jeg til Aarhus Universitet for at tale med lektor og forsker Andreas Lieberoth om. Han er tilknyttet Danmarks institut for Pædagogik og Uddannelse og Institut for Kultur og Samfund (Interacting Minds Centre), hvor han underviser og bidrager med forskning omkring teknologi og os mennesker. Blandt andet ved han en he...
2022-04-2653 min
Design To Be ConversationSusan Weinschenk: Maximize your creativity with brain scienceIn today’s episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. We dive into the brain science of creativity and how to come...
2022-04-1249 min
Voice Marketing with Emily BinderThe Perfect Length for a PodcastWhat is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for any medium, including a speech) comes from 100 Things Every Presenter Needs To Know About People by Susan Weinschenk. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the B...
2022-04-0504 min
Getting Under The Surface (GUTS)Behavioral Science, UX, & How Human Behavior Research Can Spark Business Growth – Susan Weinschenk, Ph.D. (ep.2)Susan is the Chief Behavioral Scientist at The Team W, Inc., a business she founded nearly a decade ago. During our interview she will be sharing insight into behavioral science, user experience, ethics, and how human behavior research can dramatically improve the impact of an organization’s products or services.Susan works at the intersection of behavioral science and design — and this is an excellent opportunity for business leaders to learn how these methodologies can spark sustainable growth. She will also be sharing some challenges she’s faced over the years, and how she and her team handle...
2022-02-0831 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] 5 Drivers That Motivates Human BehaviorI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2022-02-0855 min
UX soulפודקסט (לא רק) ליואקסריםאיך להניע משתמשים לבצע פעולה רצויה?מהם הדברים שמשפיעים על התנהגות המשתמשים
ואיך אנחנו כמעצבים ומעצבות יכולים להשתמש בידע הזה כדי ליצור ממשקים שמישים יותר
לקריאת המאמר:
https://app.uxcel.com/weekly-challenge/psychological-heuristics-by-susan-weinschenk-881
2022-02-0405 min
KORN a LOT หนังสือ การเดินทาง ความรู้สึกEP 39 เคล็ดลับจิตวิทยาไม่ต้องพูดมากคนก็อยากทำให้คุณ ☕ KORN a LOT x ชาตรานกยูงหนังสือมาบอกเคล็ดลับจิตวิทยาและกลยุทธ 140 แบบที่สามารถเอาไปใช้จูงใจคนให้ทำสิ่งที่เราต้องการ หนังสือกล่าวถึงแรงขับเคลื่อน 7 อย่างที่จะใช้โน้มน้าวและจูงใจให้คน แล้วยังมียกตัวอย่างสถานการณ์ให้เอาไปลองใช้ด้วย แรงขับเคลื่อนทั้ง 7 นั้นคืออะไรบ้าง วันนี้กรจะมาสรุปให้ฟังค่ะ
สำหรับคลิปนี้ สนับสนุนโดย ชานกยูง …สำหรับคนรักชาและรักการอ่าน ดื่มชาหอม ๆ สร้างบรรยากาศอ่านหนังสือเพลิน ๆ แบบกร คลิกลิงค์ https://bit.ly/kornalotxnokyoongtea
สำหรับในคลิป กรเลือก 🍵 Oolong Tea 111 - เป็น BEST SELLER ของแบรนด์ กลิ่นชาหอม ๆ รสธรรมชาติไม่ปรุงแต่ง ชื่นใจ และอีกหลากหลายสูตร กรไปส่องราคาแล้ว ตกใจ เป็นชาคุณภาพที่ราคาไม่แพงเลย ดื่มแล้วนึกถึงอากงอาม่าจังเลย 🤍
how to get people to do stuff เคล็ดลับจิตวิทยาไม่ต้องพูดมากคนก็อยากทำให้คุณ
ผู้เขียน: Susan M. Weinschenk, Ph.D.
สำนักพิมพ์: วีเลิร์น (WeLearn)
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🎥 YOUTUBE: youtube.com/c/KORNALOT
📚 FACEBOOK : https://www.facebook.com/KORNaLOT
📼 PODCAST : SPOTIFY 🎧 https://open.spotify.com/show/7BbzvpZS3lYmYaywJckrN8
BLOCKDIT: https://www.blockdit.com/pages/601becaafeab5108bd742a71และบน Google podcast , Apple podcast ––––––––––––––––––––––––––––––
2021-12-3023 min
2 Pages with MBS65. How to Engage with Reality: Susan Weinschenk, Author of ‘100 Things Every Designer Needs to Know About People’ [reads] ‘Beyond Happiness’One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people. I could have used Susan Weinschenk’s help back then because she is an expert in human behaviour and what makes us tick. She’s got a PhD in Psychology, has a number of books under...
2021-11-2339 min
Founder Vision with Clearview036 In a data-driven world, how can we keep ethics at the forefront?The Team W understands how human psychology drives UX. After all, founder and CEO Susan Weinschenk holds a Ph.D. in Psychology and serves as an Adjunct Professor at the University of Wisconsin. This makes The Team W's expertise uniquely valuable to their clients, who are trying to optimize their offerings to guide customer behavior and interactions. But how do we know when we're nearing an ethical boundary, where optimization approaches manipulation? Susan joins Brett Kistler and Brian Gupton on the podcast to talk about The Team W's approach to ethics. She shares the ethical calculator that her son Guthrie...
2021-11-0433 min
Just a ClickAgence WD – Le design d’expérience utilisateur, Emilie Soussi et Céline SchliengerEmilie Soussi et Céline Schlienger sont associées de l’agence de design d'expérience utilisateur (UX) WD. Cumulant plus de 15 ans de pratique et d’enseignement en UX design elles mettent un point d’honneur à placer l’humain au centre de la conception de produits innovants. Dans cet épisode nous abordons les défis auxquels font face les UX designers ainsi que l’évolution de la profession depuis une dizaine d'années. J’espère que vous prendrez autant de plaisir à écouter notre conversation que j’en ai pris à l’enregistrer !Emilie et Céline nous conseillent les livres suivan...
2021-10-031h 02
Nodes of DesignNodes of Design#65: Design Strategy by Roberta VirziRoberta Virzi is a designer with over a decade of experience specialised in the e-commerce sector. Currently, she is in a hybrid leadership role as a senior individual contributor and manager of interdisciplinary and multicultural teams at booking.com.
In this episode, Roberta shared great insights on Design strategy and its importance in creating an effective design strategy that fits all the use cases. We then discussed how to utilise the design strategy to bring in the culture of innovation across teams and the various metrics or tools to measure the success/failure of a design strategy.
Takeaways- What is Design...
2021-05-0715 min
Los Libros Que Nos HacenEP 02 - 100 cosas sobre la gente que todo diseñador debe saber de Susan WeinschenkEn este episodio conversamos sobre el libro "100 cosas sobre la gente que todo diseñador debe saber" de la autora Susan WeinschenkRepasamos algunos puntos clave sobre lo que postula este libro y conversamos al respecto.Es un libro de lectura sencilla que está organizado en secciones que abordan múltiples aspectos de cómo percibimos, cómo actuamos (con algunas explicaciones de por qué lo hacemos de tal o cual manera), qué nos motiva y cómo decidimos, entre muchas otras cosas.
2021-03-2126 min
UXTalks.InUXtalks - User Psychology and User Behavior By Susan WeinschenkUXTalk - "User Psychology and User Behavior" Speakers - Susan Weinschenk Ph.D. CEO The Team W Tushar Deshmukh, CEO UXExpert, UXUITrainingLab Pvt. Ltd. - 15th August 8:30P M-9:30PM IST. Susan Weinschenk Ph.D. is a behavioral psychologist who has been working in the field of design and user experience since 1985. She has published five books on user experience in computer systems and has spoken at many conferences. She also is the founder of the Weinschenk Institute. Susan Weinschenk Ph.D., CEO The Team W has a Ph.D. in Psycho...
2021-03-091h 04
Special EditionSpecial Edition 1 23 24Special Edition January 23 and 24 The Lackawanna County Visitors Bureau in Scranton, has created a Pizza Trail. Alexa Peregrim has the mouth watering details. The Leadership Lackawanna Class of 2021 has begun projects in the community. Danielle Weinschenk of Tobyhanna Army Depot and Vicki Hazzouri of Benco Dental have details on all of them. Andrew Campanella, president of National School Choice Week discuss school choice and the changing education scene in your region and across America, Susan Weinstock, VP of Financial Resilience AARP Advice for older job seekers.
2021-01-2548 min
Aurelius PodcastEpisode 44 with Susan & Guthrie Weinschenk on Psychology, Behavioral Economics & UX- Psychology and UX Design
- How behavioral economics applies to UX design
- Common behavior patterns we can design for
- Design ethics and moral implications in UX design and research
- How do you decide your design, product or service is ethical or not?
- Examples of non-ethical design and marketing patterns
- Considerations to take for designing a more ethical product or service
- What UX designers and researchers need to know about psychology and behavioral economics
2021-01-2144 min
EncouragementologyAuthentically YOU, Exploring, Nurturing, and SharingSHOW NOTES:On this show…...we are preparing for a new year AND a new you? No no, why does everyone feel this push to reinvent themselves at the beginning of every new year? Push, maybe I should say peer pressure. It’s like you come sliding in under the wire at the end of a year with all sorts of promises to better yourself if you could just start over with a new year. How can you get in touch with your authentic self if you are always feeling less than adequate in fact so sub-par that you actu...
2021-01-0541 min
Nodes of DesignNodes of Design#45: UX for Machine Learning by Riya ThosarRiya Thosar is a passionate product design leader with experience building, growing and nurturing exceptional multi-disciplinary design teams. With over 20 years of global industry experience, she designed consumer and enterprise products for a wide range of industries and global audiences. Currently, she is the Director of Product Design at SAP and previously worked at LinkedIn, Netapp, Cognizant and Human factors international, where she had directed many large-scale enterprise product design programs.
With her passion for mentoring and design evangelism, she routinely volunteers to coach high-school students on a career in design and conduct workshops on human-centred and...
2020-12-1823 min
Дизайнът на Нещата82/ Георги Колов – За UX дизайна и лидерството в големите компанииВ този епизод ще ви запознаем с един знаещ и можещ човек, който в момента се развива като UX дизайнер и лидер в мастодонта SAP Bulgaria. Георги Колов има разнообразно минало свързано с дизайна и не само, но открива че UX-ът е нещо, което му доставя удоволстиве и придава смисъл. Ще разберете защо Българите имат потенциал да станат добри дизайнери на потребителски преживявания и много други неща.
Повече за Георги
Георги Колов е опитен дизайнер, а понастоящем дизайн мениджър в SAP. Проявява интерес към дизайна още по време на средното си образование в ТЕТ Христо Ботев – Монтана. От тогава е работил по множество проекти в сферите на принт, уеб и мобилни приложения.
След формирането на UX като дисциплина се фокусира над потребителското преживяване – както на продукти така и на екипи. Паралелно с това той има страст към фотографията и преподаването.
LinkedIn:
https://www.linkedin.com/in/georgi-kolov-41798061/
Facebook:
https://www.facebook.com/profile.php?id=1455107775
SAP:
https://www.sap.com/index.html
Трохички от епизода
👉 Защо UX-ът е толкова популярен сега?
👉 Защо прекаленото себеизразяване и много креативност понякога водят до проблеми, а не решения.
👉 За добрите практики на едно интервю за работа
👉 Какви инструменти се използват в големите софтуерни кимпании?
👉 Защо българите сме идеални за UX дизайнери?
👉 Какво ни дава UX дизайнът и какви са някои добри практики в него ?
👉 Как се правят нещата с SAP и как се води комуникацията за достигане до дадено UX решение?
Ресурси от епизода
С любезното съдействие на Георги 🙂
Книги за дизайн:
Don’t Make Me Think – Steve Krug
The Design of Everyday Things – Don Norman
100 Things Every Designer Needs to Know About People – Susan Weinschenk
Hooked: How to Build Habit-Forming Products – Nir Eyal
Storytelling with Data – Cole Nussbaumer Knaflic
Laws of Simplicity – John Maeda
Книги за себеосъвършенстване и лидерство:
Mindset – Carol Dweck
Start with Why – Simon Sinek
Extreme Ownership – Jocko Willink
The Power of Habit – Charles Duhigg
Emotional Intelligence – Daniel Goleman
Radical Candor – Kim Scott
Още книги може и да намерите в групата ни във фейсбук:
https://www.facebook.com/groups/dotfm/permalink/505405543612454
UXPin - https://www.uxpin.com/studio/ebooks
Nielsen Norman Group - https://www.nngroup.com
Interaction Design Foundation - https://www.interaction-design.org
99 Percent Invisible - https://99percentinvisible.org/episodes
Top UX Celebrities you MUST follow to become great designer - http://www.uxness.in/2020/11/top-ux-celebrities-you-must-follow-to.html
ПОДКРЕПЕТЕ НИ В PATREON:
www.patreon.com/designofthingsfm
---- Имаш коментари, въпроси и т.н.? Стани част от групата ни във Фейсбук и ги задай под епизода:
www.facebook.com/groups/dotfm
---- Запиши се за известия, дизайн новини & ресурс
designofthings.fm/newsletter
---- Повече за епизода:
designofthings.fm/e82
2020-11-201h 49
AA..A.I. Cercasi021_SEO e Motori di ricercaLe 4 Nobili Verità sul SEO + il BONUS. In questo episodio troverai quello che nessuno online ha mai avuto il coraggio di dire sul posizionamento nei motori di ricerca… Perdonatemi…Esperti di tutto il Mondo!INSTAGRAM: @CercasiaiEMAIL: aaaicercasi @ gmail.comBLOG: silviamarcellini.comSPONSOR: myfoglio.comTWITTER: @AiCercasiDeep Blue vs Kasparov (1996)https://en.wikipedia.org/wiki/Deep_Blue_versus_Kasparov,_1996,_Game_1Susan M. Weinschenk https://www.amazon.com/Susan-M.-Weinschenk/e/B002BM92ZO?ref_=dbs_p_pbk_r00_abau_000000Neil Patelhttps://neilpatel.com/
2020-11-1800 min
Corporate ThoughtConversation 36: Testing theories with Tim KachuriakDave Almacy was on the podcast. Check out his episode too. Loved that Tim knows him too.
Tim binge watched a show called Ted Lasso on Apple+
Tim reads Robinhood Snacks every day
Tim recommended the book Neuro Web Design by Susan Weinschenk
Tim can be found at NextAfter.com
He is @digitaldonor on Twitter and can be found at http://linkedin.com/in/timkachuriak on Linkedin.
2020-11-1154 min
The SelfWork PodcastSelfWork: You Get the Gist... What In the World is Nomophobia (hint.. you may just have it)Today's "You Get the Gist" is about nomophobia. And you have to listen to find out what it is. (There's a test for it in the show notes below...) I admit it. I have it. Not a severe case, but I'm as guilty as the next guy. So what follows is what it is and as always, what you can do about it. So now, you get the gist. Important Links: Here’s a test to see if you have it, created by Iowa State University. American Academy of Sleep Medicine article on sle...
2020-09-3005 minThe SelfWork PodcastSelfWork: You Get the Gist... What In the World is Nomophobia (hint.. you may just have it)Today's "You Get the Gist" is about nomophobia. And you have to listen to find out what it is. (There's a test for it in the show notes below...) I admit it. I have it. Not a severe case, but I'm as guilty as the next guy. So what follows is what it is and as always, what you can do about it. So now, you get the gist. Important Links: Here’s a test to see if you have it, created by Iowa State University. American Academy of Sleep Medicine article on sle...
2020-09-3005 min
The Clutter Fairy WeeklyThe Clutter Fairy Weekly #38 - Complex Choices: Ethical and Environmental Questions About ClutterDecluttering isn’t just a process—it can be a philosophy, a way of life. Our ongoing series, “A Decluttering Philosophy: Changing Our Relationship to Stuff,” examines the relationship with stuff from several angles. In episode #38 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, asks ethical and environmental questions that can guide and influence our relationships with stuff.The “story-editing” technique we mentioned in this episode was suggested by Susan Weinschenk, Ph.D., in her Brain Wise column in Psychology Today. Read the original article.The Clutter...
2020-09-2457 min
The Clutter Fairy WeeklyThe Clutter Fairy Weekly #37 - One Bite at a Time: Clutter and HabitsDecluttering isn’t just a process—it can be a philosophy, a way of life. Our ongoing series, “A Decluttering Philosophy: Changing Our Relationship to Stuff,” examines the relationship with stuff from several angles. In episode #37 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, discusses habits—the routines or patterns of behavior that lead to bringing in or holding on to too much stuff, and how to cultivate better habits for preventing and reducing clutter.The “story-editing” technique we mentioned in this episode was suggested by Susan Weinschenk, Ph...
2020-09-1752 min
Why UX? PodcastWhy UX? 29# Susan M. Weinschenk // 100 things every designer needs to know about peopleSusan "The Brain Lady" Weinschenk guests the show after the CPHUX Book Club read her recognized book "100 Things Every Designer Needs to Know About People". She shares her creative process of writing books and recommends how to stay on top of new psychology research that can be used in design. Thanks to Preely for sponsoring this episode. Thanks to Pavel Bavtra and Simon Dybdal for making this episode!
2020-08-0128 minSomething You Should KnowWhat Everyone Needs to Know About Design & The Science of ConversationEver notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a...
2020-07-1353 min
AA..A.I. Cercasi007 Design per coordinarsiCome si fa a dare delle istruzioni che vengano comprese immediatamente e limitino i possibili errori nell'esecuzione di un compito? I principi del Design applicati a sportelli pubblici e liste della spesa.INSTAGRAM: CercasiaiEMAIL: aaaicercasi @ gmail.comBLOG: aaaicercasi.wordpress.comTWITTER: CercasiaiSPONSOR: myfoglio.com"101 cose che ogni designerdeve conoscere sulle persone" Susan M. Weinschenk, Ph.D.https://www.amazon.it/dp/887192648X/ref=cm_sw_em_r_mt_dp_U_RjYFEb4GJ9BVTDesign per dare istruzionihttps://aaaicercasi.wordpress.com/2020/03/17/design-per-dare-istruzioni/
2020-05-0618 min
Him ChitchatEpisode 42 Book Review - 100 Things Every Designer Needs to Know About Peopleรีวิวหนังสือ 100 สิ่งที่นักออกแบบทุกคนควรรู้เกี่ยวกับคน หนังสือเล่มนี้เขียนโดย Susan Weinschenk ที่มีพื้นฐานด้านจิตวิทยาและประสาทวิทยา เธอได้รวบรวมเนื้อหาจากงานวิจัยต่างๆ ที่จะมาช่วยนักออกแบบในเชิงของ Design Principle
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2020-03-0122 min
Marketing The InvisibleHow You Become a Slave to Technology and Devices – In Just 7 Minutes with Susan Weinschenk
Discover what makes us always want to be connected to technology
Find out how technology changed how we think, feel, and interact with one another
Learn what mindfulness meditation is all about and why this is the best way to retrain our brain
Resources/Links:
Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation
Summary
Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of...
2019-11-1309 min
The Psychology PodcastDr. Susan Weinschenk - How to Get People to Do StuffWhy I wanted to learn from Dr. Susan Weinschenk
One thing that tech companies like Facebook, Netflix and Amazon all have in common is that they understand how to get people to do stuff.
We check our messages compulsively, watch more videos than we intended and buy things we don't really need.
But how does sillicon valley succeed in the manner in which they do?
To understand this question I reached out to Dr. Susan Weinschenk, a world-leading expert in the field of behavior psychology. Dr. Weinschenk has authored many popular and insightful books on the subject of psychology and is...
2019-08-1346 min
Design Baithak7: Ali Murtaza (Ricult)In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Ali Murtaza about why he became a designer, his design educational experiences in Pakistan and the US, agritech, his current role at Ricult and more. Don’t forget to check out the behind-the-scenes segment at the end of the podcast episode and the show notes below.
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TAGS
ricult, mathematics, design, architecture, bad grades, nca, bnu, communication design, illustration, scad, industrial design, teaching, itu, makeistan, frog, ideo, dunning kruger effect, nightmare on elm street, nasa, etsy, smart design, agri-tech, pakistan, apple, motorola, icloud, me.com, mental models, lifestyles, bush, 9/11, fu...
2019-04-191h 10
Evolving Digital SelfEpisode 104: Susan Weinschenk – Human TechDr. Heidi talks with Susan Weinschenk, CEO and Chief Behavioral Scientist at The Team W Guthrie Weinschenk, COO and Behavioral Scientist at The Team W. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos...
2019-01-1533 min
Mission Evolution with Gwilda WiyakaME: Susan Weinschenk - The Evolving Brain and NeuroscienceSusan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.
2018-12-191h 01
Mission Evolution with Gwilda WiyakaME: Susan Weinschenk - The Evolving Brain and NeuroscienceSusan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.Become a supporter of this podcast: https://www.spreaker.com/podcast/mission-evolution-with-gwilda-wiyaka--2888020/support.Please note that all XZBN ra...
2018-12-191h 00
user experience – The Team W BlogA Rant About User Research: The Latest Episode Of The HumanTech PodcastFor this episode of the Human Tech podcast, Susan Weinschenk goes solo at the microphone to talk about user research: What it is Why you can’t skip it What kind of user research to do Making the ROI case for user research Your browser does not support the audio element. If you want to … Continue reading "A Rant About User Research: The Latest Episode Of The HumanTech Podcast"
2018-12-0300 min
PolytechnicastPolytechnicast - User Experience Design Overview (UX for All) Part 8 - Priming and Design EthicsIn this update in the UX series I talk about priming in how it affects your research to learn about what you're making or even can affect you-yourself via what you experience frequently.
Related Links and Resources
100 Things Every Designer Needs to Know About People (Voices That Matter) (8580001054513): Susan Weinschenk: Books
The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind - Kindle edition by Daniel J. Siegel, Tina Payne Bryson.
Availability heuristic - Wikipedia
List of cognitive biases - Wikipedia
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2018-11-1700 min
Best Russian Short Stories by VARIOUSDecision-making and behavioural changeUnderstanding decision making in the workplace is almost like the holy grail. What we want is for our colleagues to make better decisions, but for this to happen we need to take a few steps back. Decision making in the workplace takes place in the context of the organisational culture.
Often when we talk to people about organisational culture, they see culture as something so big that it becomes too overwhelming to think about. Instead, they prefer to take the path of least resistance, focusing on awareness and driving behaviour. However, behavioural science keeps pointing to the fact that individuals...
2018-11-151h 06
Re-thinking The Human Factor with Bruce HallasIndividuals, Groups, Decision-Making, And Self-RegulationUnderstanding decision making in the workplace is almost like the holy grail. What we want is for our colleagues to make better decisions, but for this to happen we need to take a few steps back. Decision making in the workplace takes place in the context of the organisational culture. Often when we talk to people about organisational culture, they see culture as something so big that it becomes too overwhelming to think about. Instead, they prefer to take the path of least resistance, focusing on awareness and driving behaviour. However, behavioural science keeps pointing to the...
2018-11-151h 06
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Build New Habits To Become More Persuasive: Dr Susan Weinschenk ("Can I eat it? Can I have sex with it? Will it kill me?")#12WeeksToPeak #Persuasion #SelfImprovementTake control of your life with 12 Weeks To Peak™. Need a CRM? Check out this marketing automation tool for $19/mo.Connect with me:XInstagramLinkedInFacebook Group YouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
2018-05-0853 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastWhat Motivates Human Behavior: 5 Drivers You Should Know AboutI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2017-11-1455 min
Podcast de Juan MerodioLOS MEJORES LIBROS ???? DE MARKETING DIGITAL (y algo más) ?Libros:
“Neuro Web Design” por Susan M. Weinschenk
“Human Media” por Isra García
“Yes we did” por Rahaf Harfoush
“microMARKETING” por Greg Verdino
“El Sorprendedor” por Sergio Fernández y Rubén Chacón
“Neuroeconomía” por Pedro Bermejo
“Team Genius” por Rick Karlgaard y Michael s. Malone
“Predictive Analytics” por Eric Siegel
“Crowdlending” por Jorge Segura
“SEO, las claves esenciales” por Aleyda Solis
“Storytelling with data” por Cole Nussbaumer
“The Dhandho Investor” por Mohnish Pabrai
“Building Dragons” por Daniel Newman
“Quien tiene una marca tiene un tesoro” por Agustín Medina
“Knowmads” por Raquel Roca
“The Virgin Way” por Richard Branson
2017-07-1412 min
The Marketing CloudcastThe Science of What Makes People Share Your Content OnlineSeth Godin says we're living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers create the type of content that people actually want to share? In this episode of the Cloudcast, we learn a few principles of psychology to help us create more scientifically shareable content. Host Heike Young talks with Dr. Susan Weinschenk, a behavioral psychologist, and Brad Beutler, a marketing manager at Sigstr who crafted a blog s...
2017-07-0500 min
UX Podcast#161 Get people to Take action with Susan & Guthrie WeinschenkSusan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.
2017-06-2300 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 61: Building Successful UX Teams with Alberto OrsiniWhat defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Takt Digital — Alberto's company
Feeel — Alberto's new SaaS product
Defining User Expe...
2017-05-1159 min
Non Breaking Space ShowSusan Weinschenk, Ph.D. — How To Get People To Do Stuff
Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
This episode of Non Breaking Space Show is sponsored by:
CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets now on sale. Register now!
UX Design Newsletter — A weekly free newsletter containing a coll...
2017-04-0300 min
Non Breaking Space ShowSusan Weinschenk, Ph.D. — How To Get People To Do StuffDr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
This episode of Non Breaking Space Show is sponsored by:
CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets now on sale. Register now!
UX Design Newsletter — A weekly free newsletter containing a co...
2017-04-031h 02
UI Breakfast: UI/UX Design and Product StrategyEpisode 55: Designing for Engagement with Susan WeinschenkHow do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
The Team W — Susan's cons...
2017-03-3159 min
The Not-Boring Tech WriterSkill #4: Understanding UX DesignWhere should user experience (UX) design fit in the technical writer’s toolbox?Well, think about how your users experience your documentation:Are they following a workflow path, following a series of pages to complete a series of tasks sequentially?Are they following nav links, jumping around to find task-specific information?Understanding how your users experience your documentation is understanding UX design – which can make or break your docs’ usability.As our guest and UX designer Autumn Hood describes it: “You can’t have good technical communication without good UX design.”In this ep...
2016-05-1625 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 121: Susan Weinschenk – Apply Science & Psychology to Create a Persuasive & Engaging WebsiteSusan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and is an author including How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know about People.
2014-06-1626 min
Today's Leading Women with Marie Grace Berg ~ Real Stories. Real Inspiration. Real Take-aways. 7-Days A Week!53: SUSAN Weinschenk of The Brain LadySUSAN Weinschenk, is the Founder and Principal of Weinschenk Institute. She is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her âThe Brain Ladyâ because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Susan is also an author of several books, including How To Get People To Do Stuff, Neuro Web Design: What makes them click, and many others.
2014-04-2100 min
UXRadioGetting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan WeinschenkUX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.
2014-01-3031 min
What The Speak (Video) with Bryan Kelly06: Dr. Susan Weinschenk Uncovers 5 Ways to Know What Your Audience ThinksDr. Susan Weinschenk has authored several MUST READ books, including 100 Things Every Presenter Needs to Know About People and How to Get People to Do Stuff. She has a gift for being able to relay compelling research in a way that all of us can understand.
2013-12-1623 min
Entrepreneurs on Fire Business PodcastSusan Weinschenk, aka The Brain LadySusan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and makes them behave the way they do.
2013-12-1230 min
The Matt Townsend ShowMotivating OthersAs much as we'd like to deny it, most of our days are spent trying to get other people to do things. We try to get our kids to eat their food or our coworkers to turn in an assignment. And it can be frustrating! Luckily, Dr. Matt Townsend has some solutions. Joined by Dr. Susan Weinschenk, he will explore how to motivate other people to do their part.
2013-11-141h 37Mind ToolsExpert Interview: Susan WeinschenkIn this podcast we hear a roundup of techniques that help to motivate and influence people. Susan Weinschenk talks about the latest research on persuasion and shares her tips on applying it effectively in real-life situations.
2013-05-1300 min
LJNRadio: Minding Your P's and Q'sLJNRadio: Minding Your P's and Q's - Competition as a MotivatorMotivation of employees is consistently a hot topic among employers and managers, and one of those strategies is the utilization of internal competition. It makes sense that competition would naturally drive individuals to greater heights, but as with anything, there are pros and cons. Behavioral psychologist, Dr. Susan Weinschenk, talks with Tim Muma about the benefits of competition to motivate others, while explaining its limitations and drawbacks. She also discusses ways to effectively use competition and other strategies to inspire better performance. Minding Your P's and Q's is the ultimate source for all matters related to business etiquette. Here you...
2012-11-2626 min
LJNRadio: Scrambled EggsLJNRadio: Scrambled Eggs - Texts, Tweets, Google and Facebook: The EffectsThere are reasons you feel compelled to check texts instantly, follow Tweets and search Google - or utilize any research tool for that matter - and we examine why. Tim Muma is joined by behavioral psychologist, Dr. Susan Weinschenk, who talks about the grip these technological tools have on us, why we can't resist and, most importantly, the positive and negative effects associated with these blasts of information. Scrambled Eggs takes a hodgepodge, entertaining approach to the employment realm. This show will undoubtedly give you a laugh, make you appreciate your job a little more, or at least take your...
2012-10-1228 min
LPO: Landing Page OptimizationDecoding the Secrets of The Brain with Susan WeinschenkBehavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!
2012-07-0231 minLPO: Landing Page OptimizationDecoding the Secrets of The Brain with Susan WeinschenkBehavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!
2012-07-0231 min
UXLx: User Experience LisbonNeuro Web Design: What makes them click?Speaker: Susan Weinschenk
We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. Although some decisions might come from the rational part of the brain, many decisions and actions are based on emotion, and many are based on automatic triggers that people react to from something at the website.
2011-05-0500 min
TummelvisionTummelVision 60: Courtney Stanton on empathy, rape culture, and how to tummel hatersThis week on TummelVision, the gang is joined by Courtney Stanton (@kirbybits), who relates her experiences contending with trolls and vitriol on the subject of rape culture in gaming. Courtney is Producer at Subatomic Studios, founder of Women in Games Boston, and co-founder of cabaret and burlesque troupe Bitches of Destiny.
News and Notes
“Why a lack of empathy is the root of all evil” – The Independent (UK)
Are you evil? Find out, by taking researcher Simon Baron-Cohen’s empathy test
“USA Today Takes the Plunge: Paper to Pay Bonuses to Writers Based on Page Views” – Big Lead Sports
“Google Saves The News!” – F...
2011-04-081h 07kattonne on GigaDial PublicEpisode 93: Your Brain on a WebsiteHow can you use psychology to design a website so people are likely to buy products from you? Or design a website so people are likely to donate money to your cause? In this episode Dr Susan Weinschenk discusses some of these ideas from her book Neuro Web Design. Ever thought you could apply brain science to web design? Find out how in this episode of The Psych Files.
2011-02-0700 min
Psychology in Everyday Life: The Psych FilesEpisode 93: Your Brain on a WebsiteHow can you use psychology to design a website so people are likely to buy products from you? Or design a website so people are likely to donate money to your cause? In this episode Dr Susan Weinschenk discusses some of these ideas from her book Neuro Web Design. Ever thought you could apply brain science to web design? Find out how in this episode of The Psych Files.
2009-05-1345 min