Shows
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game DesignersPsychology Principles Every Designer Should Master (with Susan Weinschenk)Today on The Design Psychologist, we're diving deep into the intersection of psychology and design with none other than Susan Weinschenk, PhD—the person you’ll literally find next to the term “design psychologist” in the dictionary. Susan is a pioneer in applying behavioral science to UX and product design, and the author of essential books like How to Get People to Do Stuff and 100 Things Every Designer Needs to Know About People. In this conversation, we explore Susan's journey from psychology to design, how human factors evolved into today’s UX, and why understanding the three pa...
2025-05-2858 min
Human TechEpisode #136: Guthrie Solo 1Susan is out sick, so Guthrie has a short podcast talking about some internal goingsons and a new AI letter.
2023-03-2940 min
Singular XQEp 1: Dr. Susan Weinschenk and the Digital Transformation of UXDr. Susan Weinschenk is a pioneer in the field of UX. Still referred to as a new field, "UX" has been called different things at different times and has been around for four decades. Dr. Weinschenk was there from the start, influencing the field along with a handful of other consultants and fellows. In our debut episode, Dr. Weinschenk discusses:
how to leverage academic training in the field
what significant change she's seen since her start 35 years ago as one of the first "UX" consultants in the field
what designers find most challenging about behavioral design,
something important s...
2022-06-1636 min
Brave UX with Brendan Jarvis 🇺🇦Susan Weinschenk, PhD - Harnessing Perfectionism and Changing Your StorySusan Weinschenk shares a deeply personal account of why she’s a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer.
Highlights include:
⭐ How critical is skepticism for making effective design decisions?
⭐ Why hasn’t ethics always been part of the big tech design conversation?
⭐ How do you help people to become comfortable with finding truth?
⭐ Do designers understand what’s ethical and what’s not?
⭐ What story are we telling ourselves that we should change?
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Who is Susan Weinschenk?
2022-05-231h 12
Design To Be ConversationSusan Weinschenk: Maximize your creativity with brain scienceIn today’s episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. We dive into the brain science of creativity and how to come...
2022-04-1249 min2022-02-1141 min
2 Pages with MBS65. How to Engage with Reality: Susan Weinschenk, Author of ‘100 Things Every Designer Needs to Know About People’ [reads] ‘Beyond Happiness’One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people. I could have used Susan Weinschenk’s help back then because she is an expert in human behaviour and what makes us tick. She’s got a PhD in Psychology, has a number of books under...
2021-11-2339 min
Los Libros Que Nos HacenEP 02 - 100 cosas sobre la gente que todo diseñador debe saber de Susan WeinschenkEn este episodio conversamos sobre el libro "100 cosas sobre la gente que todo diseñador debe saber" de la autora Susan WeinschenkRepasamos algunos puntos clave sobre lo que postula este libro y conversamos al respecto.Es un libro de lectura sencilla que está organizado en secciones que abordan múltiples aspectos de cómo percibimos, cómo actuamos (con algunas explicaciones de por qué lo hacemos de tal o cual manera), qué nos motiva y cómo decidimos, entre muchas otras cosas.
2021-03-2126 min
UXTalks.InUXtalks - User Psychology and User Behavior By Susan WeinschenkUXTalk - "User Psychology and User Behavior" Speakers - Susan Weinschenk Ph.D. CEO The Team W Tushar Deshmukh, CEO UXExpert, UXUITrainingLab Pvt. Ltd. - 15th August 8:30P M-9:30PM IST. Susan Weinschenk Ph.D. is a behavioral psychologist who has been working in the field of design and user experience since 1985. She has published five books on user experience in computer systems and has spoken at many conferences. She also is the founder of the Weinschenk Institute. Susan Weinschenk Ph.D., CEO The Team W has a Ph.D. in Psycho...
2021-03-091h 04
Design Critique: Products for PeopleDC146 Susan Weinschenk on 100 Things Every Designer Needs To Know About PeopleSusan Weinschenk joins Tim Keirnan to discuss the second edition of her wonderfully useful and usable book 100 Things Every Designer Should Know About People. First published in 2011, 100 Things... has helped many kinds of professionals and students learn to be better designers. https://www.oreilly.com/library/view/100-things-every/9780136746959/ Visit Susan's company at https://theteamw.com/ Susan has been on the show multiple times over our 15 years and you may enjoy hearing these older episodes with her: http://www.designcritique.net/podcasts/interview-neuro-web-design-with-dr-susan-weinschenk/ http://www.designcritique.net/podcasts/6th-anniversary-episode-with-dr-susan-weinschenk-on-100-things-every-designer-needs-to-know-about-people/
2020-11-1251 minHuman TechEpisode #103: Stephen Anderson and Karl Fast Visit The ShowStephen Anderson and Karl Fast vist the show to talk about their book "Figure It Out: Getting From Information To Understanding."
2020-08-111h 02Human TechEpisode #102: Amy Bucher Visits The ShowAmy Bucher visits the show to talk about her work in Behavioral Change Design.
2020-06-181h 02Human TechEpisode #101: Remote User ResearchEven before Covid, Remote User Research was becoming more and more popular. Pros and cons?
2020-05-301h 02Human TechEpisode #100! Audio AI/Deeplearning and CovidWe talk about a bunch of things this episode, a bit about our journey to Episode 100, Audio Only Deep Learning, and of course, a little about Covid.
2020-04-1757 minHuman TechEpisode #099: Grant Crowell Visits The ShowWe talk to Grant Crowell about marketing, and his new book Grantasms.
2020-03-0357 minHuman TechEpisode #098: Dana Chisnell Visits The ShowWe talk to Dana Chisnell about her work in helping government tackle UX design problems, and her optimism for the future.
2020-02-2259 minHuman TechEpisode #097: Elaine Kasket Visits The ShowWe talk to Elaine Kasket, author of "All The Ghosts In The Machine" about our digital lives after death. Who owns our data and what happens after we're gone?
2020-02-121h 02Human TechEpisode #096: Cheenu Chari Visits The ShowWe talk to Cheenu Chari, UX Researcher at BMC Software and expert on the UX of chatbots.
2020-01-1854 minHuman TechEpisode #095: Writing is DesigningWe talk to Michael Metts and Andy Welfle, authors of Writing is Designing.
2020-01-111h 07Human TechEpisode #094: Future of Social NetworksWe talk about social networks and what their future might hold.
2019-12-1759 min2019-11-1557 min
Marketing The InvisibleHow You Become a Slave to Technology and Devices – In Just 7 Minutes with Susan Weinschenk
Discover what makes us always want to be connected to technology
Find out how technology changed how we think, feel, and interact with one another
Learn what mindfulness meditation is all about and why this is the best way to retrain our brain
Resources/Links:
Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation
Summary
Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of...
2019-11-1309 minHuman TechEpisode #092: Dr. Phillip Alvelda Visits The ShowWe talk to Dr. Phillip Alvelda about AI, and his great work on the future of healthcare solutions.
2019-11-0255 minHuman TechEpisode #091: I Love You, Now Read This BookWe talk about Guthrie's new book: I Love You, Now Read This Book (It's About Human Decision Making and Behavioral Economics).
2019-10-1555 min2019-09-2049 min
The Psychology PodcastDr. Susan Weinschenk - How to Get People to Do StuffWhy I wanted to learn from Dr. Susan Weinschenk
One thing that tech companies like Facebook, Netflix and Amazon all have in common is that they understand how to get people to do stuff.
We check our messages compulsively, watch more videos than we intended and buy things we don't really need.
But how does sillicon valley succeed in the manner in which they do?
To understand this question I reached out to Dr. Susan Weinschenk, a world-leading expert in the field of behavior psychology. Dr. Weinschenk has authored many popular and insightful books on the subject of psychology and is...
2019-08-1346 minHuman TechEpisode #089: Kristen Gallagher Visits The ShowKristen Gallagher visits the show. We talk about UX and the social studies she is running.
2019-08-031h 00Human TechEpisode #088: Danielle Cooley Visits The ShowDanielle Cooley visits the show to talk all about user testing, but also bed sheets?
2019-07-1857 minHuman TechEpisode #087: Elizabeth Rosenzweig Visits The ShowElizabeth Rosenzweig Visits The Show. Founder and Director of World Usability Day.
2019-07-0254 minHuman TechEpisode #086: PartitioningWe talk about behavioral econ strategies involving partitioning and framing.
2019-06-0748 min2019-05-151h 01Human TechEpisode #084: How To Present Research To StakeholdersSome friendly advice about how to present research to stakeholders.
2019-04-3049 minHuman TechEpisode #082: Rewards and Anti-RewardsWhat is a reward? What about the opposite? What about punishment? We talk all about these fun things.
2019-03-2746 min2019-03-1839 min2019-02-1154 minHuman TechEpisode #080: ChatbotsIntel is changing the game with a big announcement today. Guthrie poorly explains to Susan what this means, and why the hardware race is back on! Has UX flurished due to the recent hardware stall?
2019-01-1946 min
Evolving Digital SelfEpisode 104: Susan Weinschenk – Human TechDr. Heidi talks with Susan Weinschenk, CEO and Chief Behavioral Scientist at The Team W Guthrie Weinschenk, COO and Behavioral Scientist at The Team W. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos...
2019-01-1533 minHuman TechEpisode #079: The Return of Moore's LawIntel is changing the game with a big announcement today. Guthrie poorly explains to Susan what this means, and why the hardware race is back on! Has UX flurished due to the recent hardware stall?
2018-12-271h 06
Mission Evolution with Gwilda WiyakaME: Susan Weinschenk - The Evolving Brain and NeuroscienceSusan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.Become a supporter of this podcast: https://www.spreaker.com/podcast/mission-evolution-with-gwilda-wiyaka--2888020/support.Please note that all XZBN ra...
2018-12-191h 00
Mission Evolution with Gwilda WiyakaME: Susan Weinschenk - The Evolving Brain and NeuroscienceSusan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.
2018-12-191h 01Human TechEpisode #078: The ROI of User ResearchSusan Weinschenk examines how to decide how much user research is enough, and how to think about and calculate the ROI of doing it.
2018-12-0322 minHuman TechEpisode #077: Ylva Ostby Visits The Show To Talk About... What Again? Oh Right! Memory.Ylva Ostby Visits The Show To Talk About... What Again? Oh Right! Memory.
2018-10-051h 08Human TechEpisode #076: Pamela Pavliscak Visits The Show To Talk About Emotional DesignAI is learning to read your emotions. Pamela Pavliscak tells us all about it.
2018-09-141h 06Human TechEpisode #075: How To Induce ComplianceWe talk all about compliance and what the research suggests you should do to induce it.
2018-08-1659 minHuman TechEpisode #074: Kevin M. Hoffman Visits The Podcast To Talk About Meeting DesignWe talk all about the importance of meeting design.
2018-08-081h 07Human TechEpisode #073: Eric Olive Visits The PodcastWe talk to Eric Olive about fun behavioral science work and what he's been up to with his consultantcy.
2018-07-211h 10Human TechEpisode #072: All About MultitaskingWe talk about mutlitasking and procrastinating; science and opportunities.
2018-06-201h 05Human TechEpisode #071: Johan Berndtsson Visits The ShowWe talk to Johan Berndtsson about the challenges of running an ethical UX Company.
2018-06-021h 05Human TechEpisode #070: Cultures of TrustWe talk about the cool research into what creates a culture of trust.
2018-05-121h 10Human TechEpisode #069: Nick Fine Visits The ShowNick Fine is spearheading a new campaign about User Psychology.
2018-03-301h 04Human TechEpisode #068: Amii LaPointe Visits The ShowAmii LaPointe from MSOE joints the show to talk about college and design.
2018-03-2159 minHuman TechEpisode #067: Conferences We Have Been ToWe go long talking about the many conferences we have attended over the years.
2018-03-121h 16Human TechEpisode #066: Alfonso de la Nuez Visits The ShowAlfonso de la Nuez joins us to talk about user testing and design.
2018-02-231h 11Human TechEpisode #065: Steve Fleming-Prot Visits The ShowSteve Fleming-Prot joins us to talk about User Testing and design.
2018-02-131h 06Human TechEpisode #064: Helle Martens Visits The ShowHelle Martens joins us to talk about her history with UX and Behavioral Science Conferences.
2018-02-0659 minHuman TechEpisode #063: Lou Rosenfeld Visits The ShowLou joins us to talk about his history with information architecture, conferences, and general UX funtimes.
2018-01-261h 09Human TechEpisode #062: Janus Boye Visits The ShowJanus joins us to talk about peer groups and what makes a good conference.
2018-01-161h 05Human TechEpisode #061: Roger Dooley Visits The ShowThe famous author of Brainfluence visits the show to talk about marketing and the future of human psychology in the field.
2018-01-101h 02Human TechEpisode #060: ScenariosWhat are scenarios in a UX/UCD contect? Where do they fit in a modern UX world?
2017-12-311h 01Human TechEpisode #059: News Of The Week And Defensive DesignWe talk about some hot new news, and whether Defensive Design is a good idea.
2017-12-1054 minHuman TechEpisode #058: Quick Takes On The EA Behavioral Psychology "Scandal"We give our reaction to the EA Scandal and try to explain the issue to those who haven't heard about it.
2017-11-3049 minHuman TechEpisode #057: Flashbulb Memories, They Stick With YouWe talk about what flashbulb memories are, what they aren't, and what happens when society has a flashbulb memory all at the same time.
2017-11-1352 min2017-10-171h 00Human TechEpisode #055: Qooobo The Headless Cat Comes To Our Dreams (Nightmares)Qoobo the headless cat has been announced, it has a tail that wags do you want one?
2017-10-071h 06Human TechEpisode #054: Mona Patel Visits the Podcast (aka the Skunkcast)Mona Patel Visits The Podcast! We talk about her books; never say can't.
2017-09-191h 01Human TechEpisode #053: Forms (And Apple)So simple and yet so important; what is a form? We break it down. Possibily a multipart series. We also talk about the UI of the new iPhone X.
2017-09-1659 min2017-09-0455 minHuman TechEpisode #051: Heuristics BreakdownDo you know what a heuristic is? Talking about a big theory of human cognitive science.
2017-08-261h 002017-08-0855 minHuman TechEpisode #049: Demian Borba From Adobe XD Visits The PodcastWe were very facinated with a new product from Adobe; Adobe XD. It's a new platform for UX'ers, so we invited Demian Borba who works on the project to the podcast to talk about the future of Adobe XD.
2017-08-0549 minHuman TechEpisode #048: The ROI of UXA topic we get asked about a lot -- we summarize and discuss the Return on Investment (ROI) of UX.
2017-07-1752 minHuman TechEpisode #047: VisionDo some people have super special vision? What makes vision so cool? Things about... Vision.
2017-07-0657 minHuman TechEpisode #046: The Future of RetailWe talk about some of the challeneges of the future of retail.
2017-07-011h 00Human TechEpisode #045: Spencer Gerrol Visits The PodcastSpencer is the CEO of SPARK Experience, he joins the podcast to talk about the advancements in predictive technologies in brain and behavioral science. An excellent podcast!
2017-06-0157 minHuman TechEpisode #044: A Framework For Behavioral Science EthicsWe talk about a methodology to create a framework to determine ethical lines for Behavioral Science. We don't get very far.
2017-05-171h 09Human TechEpisode #043: Different UX MethodologiesWe explore the wild world of UX Methodologies, and how agile is the one ring to rule them all...
2017-05-091h 042017-05-031h 00Human TechEpisode #041: We Talk About The Habit SummitWhat are some cool things we saw at the Habit Summit?
2017-04-1158 min
Non Breaking Space ShowSusan Weinschenk, Ph.D. — How To Get People To Do StuffDr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
2017-04-0300 min
Non Breaking Space ShowSusan Weinschenk, Ph.D. — How To Get People To Do StuffDr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
This episode of Non Breaking Space Show is sponsored by:
CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets now on sale. Register now!
UX Design Newsletter — A weekly free newsletter containing a co...
2017-04-031h 02
Non Breaking Space ShowSusan Weinschenk, Ph.D. — How To Get People To Do StuffDr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
2017-04-031h 02
UI Breakfast: UI/UX Design and Product StrategyEpisode 55: Designing for Engagement with Susan WeinschenkHow do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
The Team W — Susan's cons...
2017-03-3159 minHuman TechEpisode #040: James Chudley Joins The PodcastJames Chudley talks about life, photography, the future of Experience Design and much more.
2017-03-281h 11Human TechEpisode #039: User TestingWe get down to a introduction of what User Testing is, recount some stories for those out there who don't know all about User Testing.
2017-03-141h 012017-03-021h 04Human TechEpisode #037: Save Time By Rating Your Projects A- or A+We explain our brilliant idea to save time and money! Be efficient!
2017-02-241h 03Human TechEpisode #036: What Is Behavioral Science?What is Behavioral Science? How is it different from Behavioral Psychology or Behavioral Economics? Why is it cool?
2017-02-1657 minHuman TechEpisode #035: Automation is Cool and ScaryWe are talking about automation today, what is it, and how can you be sure your job is safe?????
2017-02-081h 05Human TechEpisode #027: Technology CurvesThere is an art to looking at technology from a political science perspective. We look at some of the leading technology curve theories to try and explain tech adoption rates, hype jumps, and Susan even is asked to explain standard deviation to the audience!
2016-09-231h 09Human TechEpisode #013: Hysterical Historical Revue of Human Computer InteractionWe talk about human computer interaction a lot. Susan takes us deep on the history of the field and the early days of computers. Guthrie whistfully plays with this 1800th century loom.
2016-05-231h 05Human TechEpisode #012: The Need To BelongOne of the powerful 7 Drivers of Motivation that Susan explores in her book "How To Get People To Do Stuff" is the Need To Belong. Why do we get on fights online? Why does it feel like our poltical process is broken? Why is the sales department at my company the worst? We talk about the huge effect the Need To Belong has on humans.
2016-05-171h 10
Today's Leading Women with Marie Grace Berg ~ Real Stories. Real Inspiration. Real Take-aways. 7-Days A Week!53: SUSAN Weinschenk of The Brain LadySUSAN Weinschenk, is the Founder and Principal of Weinschenk Institute. She is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her âThe Brain Ladyâ because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Susan is also an author of several books, including How To Get People To Do Stuff, Neuro Web Design: What makes them click, and many others.
2014-04-2100 min
UXRadioGetting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan WeinschenkUX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.
2014-01-3031 min
What The Speak (Video) with Bryan Kelly06: Dr. Susan Weinschenk Uncovers 5 Ways to Know What Your Audience ThinksDr. Susan Weinschenk has authored several MUST READ books, including 100 Things Every Presenter Needs to Know About People and How to Get People to Do Stuff. She has a gift for being able to relay compelling research in a way that all of us can understand.
2013-12-1623 min
Grab Free Audiobook in Self Development, Communication SkillsHow to Get People to Do Stuff by Susan M. Weinschenk | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: How to Get People to Do Stuff
Author: Susan M. Weinschenk
Narrator: Jo Anna Perrin
Format: Unabridged
Length: 7 hrs and 17 mins
Language: English
Release date: 09-09-13
Publisher: Tantor Audio
Genres: Self Development, Communication Skills
Summary:
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using...
2013-09-097h 17Download Most Popular Audiobooks in Self Development, Communication SkillsHow to Get People to Do Stuff Audiobook by Susan M. WeinschenkListen to this audiobook free with a 30-day trial. Go tohttp://hotaudiobook.com/freeTitle: How to Get People to Do Stuff
Subtitle: Master the Art and Science of Persuasion and Motivation
Author: Susan M. Weinschenk
Narrator: Jo Anna Perrin
Format: Unabridged
Length: 7 hrs and 17 mins
Language: English
Release date: 09-09-13
Publisher: Tantor Audio
Ratings: 4 of 5 out of 67 votes
Genres: Self Development, Communication Skills
Publisher's Summary:
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make...
2013-09-097h 17Mind ToolsExpert Interview: Susan WeinschenkIn this podcast we hear a roundup of techniques that help to motivate and influence people. Susan Weinschenk talks about the latest research on persuasion and shares her tips on applying it effectively in real-life situations.
2013-05-1300 min
LPO: Landing Page OptimizationDecoding the Secrets of The Brain with Susan WeinschenkBehavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!
2012-07-0231 minLPO: Landing Page OptimizationDecoding the Secrets of The Brain with Susan WeinschenkBehavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!
2012-07-0231 min
Design Critique: Products for PeopleDC81: 6th Anniversary Episode with Dr. Susan Weinschenk on 100 Things Every Designer Needs to Know About PeopleSixth Anniversary Edition! Dr. Susan Weinschenk joins Tim Keirnan for a discussion of her latest book, 100 Things Every Designer Should Know About People. Not just a collection of opinons, 100 Things... presents up-to-date research on the fundamentals that uderpin our work as UX professionals, while exposing several popular myths and misconceptions along the way.Thanks for listening for six years! I'm proud of what Tom Brinck and I started back in the summer of 2005, and appreciate any and all feedback you send.Susan's blog is atwww.whatmakesthemclick.netHer Twitter is@thebrainlady
2011-07-2957 min