Shows
The Product Boss with Jacqueline SnyderLessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business OwnersWe’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up. When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show se...
2022-02-221h 11The Product Boss with Jacqueline SnyderBaking a Six-Figure Business with Suzanne Godbold of Three Best BakeryOur female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020! Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity. We reflect on our transformational firs...
2022-01-1056 min
The Product Boss with Jacqueline SnyderOn-Air Coaching Session with Suzanne Godbold of Three Best BakeryEp. 242: In this episode, we're sharing a snippet from our recent on-air Coaching Session with Suzanne Godbold of Three Best Bakery. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live. In her Coaching Session, Suzanne said, "I need help increasing pricing or bundling specific products/offering free shipping to increase my revenue from online sales."In this clip, we're helping Suzanne find new ways to market her business and strategies to price her products. We're talking about creative ways to grow her business both i...
2021-03-1830 min
Sustaining CraftEpisode 5: Suzanne Godbold: Baking the Perfect Sugar CookieWhen Long moved to Florida, Godbold and Cook divided the remaining responsibilities. While they at first tried splitting the baking and the decorating, they found the workflow wasn’t efficient. Cook, who has a degree in business, took over the finances, taxes, and practical business needs. Godbold took on all of the baking, decorating, social media, and marketing.
Along with refining her baking skills, Godbold learned that her customers weren’t on Instagram or Facebook. “At the beginning, I was trying to do paid ads and do all these things and market on Facebook but that really doesn’t sell for this...
2018-08-2000 min