Shows
Retail RelatesTransforming Hospitality with People and Technology: A Conversation with Sherif MityasPrepare to be inspired by Sherif Mityas, the innovative mind who transformed TGI Fridays with AI before it was even a buzzword. Discover how Sherif's journey from aerospace engineering to becoming the CEO of Brix Holdings, which includes beloved brands like Friendly's and Clean Juice, has shaped his unique leadership approach. From his early days at Sears and his pivotal roles at Movie Gallery and Hollywood Video, Sherif shares career-defining moments and insights into the changing landscape of consumer behavior in the restaurant industry.Imagine AI as your right-hand assistant, streamlining operations and enhancing customer experiences. In...2024-10-2434 min
The Chief Customer Officer Human Duct Tape ShowImproving Customer Experience in the Food and Quick Service Restaurant IndustryIn this compilation episode, I'm revisiting conversations with Sherif Mityas, CXO at TGI Fridays, and Troy Barnes, Chief Customer Officer at Pizza Hut Asia Pacific. Their high-level positions had them entrenched in work in which they oversaw CX strategies that impacted numerous restaurants. Sherif talks about how he assessed the work that needed to be done while in the role, and you’ll hear Troy discuss the ongoing journey of level setting expectations and uniting the C-Suite around improving efforts. 2021-12-0647 min
The Chief Customer Officer Human Duct Tape ShowCXO Sherif Mityas Shares a 3-Gate System to Filter New CX InitiativesWith a background in merchandising, marketing, and retail, Sherif Mityas, Chief Experience Officer of TGI Fridays, the familiar neighborhood restaurant chain, has been interested in the following idea: how do you create the right kind of environment in order to be part of someone's consideration set? After many years of experience, he understood that the various components of retail success were ultimately tied to the customer and their end satisfaction.2019-12-0646 min
Tech TitansTGI Fridays CXO Sherif MityasA growing number of companies are using AI and machine learning to not only better understand their customers but also to create highly personalized experiences and messages. One of DFW's leading pioneers in this journey is TGI Friday's. TGI Digital, a digital transformation project with the objective to reconnect with customers on a 1 to 1 basis, has become an advisor helping customers answer the question, "What should we do tonight?" Friday's uses AI to achieve deep insight into their customers' preferences and lifestyles so that they can provide highly personalized and timely messaging. Friday's has seen a 500% increase in engagement wi...2019-04-0453 min