Shows
Trade Show Talk PodcastSustainability in Trade Shows with Informa's Head of Sustainability Ben WielgusIn Episode 70 of Trade Show Talk, Host Danica Tormohlen speaks with Ben Welgus, Head of Sustainability at Informa, about the evolving landscape of sustainability in the trade show industry. They discuss the successes and challenges faced in 2025, the launch of the Better Stands initiative, and the goals for 2026, including the importance of achieving net zero emissions. The conversation highlights the significance of sustainability in enhancing business value and the need for industry-wide collaboration to create a positive impact. In our monthly advocacy update, we talk with Tommy Goodwin, Executive VP for the Exhibitions and Conferences Alliance. They discuss ECA's...
2026-01-0547 min
Empowered & OutEmpowered & Out with Guest Don Pietranczyk💬 “Authenticity Is a Journey — Not a Destination” with Don PietranczykEpisode Summary:What does it really mean to be authentic at work — and does showing up differently in different rooms make you fake… or just smart?In this powerful episode of Empowered & Out, host Jonathan Barbe sits down with 2023 TSNN DEI Award-winner Don Pietranczyk, a 30+ year veteran in the global conference, events, and trade show world. From navigating queerness in corporate spaces to unpacking “straight privilege,” Don opens up about what authenticity looks like across different stages of life and career — and how reading the room do...
2025-10-071h 04
Trade Show Talk PodcastCuil Bay Capital Chairman Doug Emslie on His Investment in Easyfairs, Market Trends & Growth Opportunities After leading Tarsus Group through multiple decades of global growth and eventually a $940 million acquisition by Informa in 2023, industry heavyweight Doug Emslie is back with a bold new move: investing in Belgium-based trade show organizer Easyfairs through his investment firm Cuil Bay Capital. In an exclusive interview with TSNN, Emslie shares why Easyfairs' tech-forward, exhibitor-friendly approach and niche market strategy are uniquely positioned to disrupt the U.S. events landscape—and why now is the time to double down on events.
2025-04-1419 min
Trade Show Talk PodcastEp. 55—Elli Riley, VP, HIMSS, for Informa Markets: From Association to Independent OrganizerElli Riley joined Trade Show Talk to share her experience as the VP, HIMSS Global Conference & Exhibition, for Informa Markets. Riley joined the Healthcare Information and Management Systems Society (HIMSS) in December 2002 and has more than 28 years of experience in the meetings industry. Last summer, the HIMSS Global Health Conference & Exhibition was acquired by public company Informa, and Riley joined the Informa team in September 2023. Today Riley is the business lead for the HIMSS Global Conference & Exhibition and oversees the marketing, sales, content and operations teams. In March, the 2024 HIMSS Global Health Conference & Exhibition attracted 26,800 healthcare technology professionals and 971...
2024-05-0229 min
Trade Show Talk PodcastEp. 50 – In Conversation with BlueHive Group President Caitlyn CorreiaCaitlyn Correia joined Trade Show Talk to share her experience as President of BlueHive Group, a private, family-owned corporation that serves as the parent company for BlueHive Exhibits, Continental Woodcraft, Trigon Creative and Lime I&D Services. She's held the position of president since 2021, but she got her start in the industry a number of years ago. She talked about growing up in the industry, as the third generation of a professional trade show family. Under her leadership, BlueHive is set to have its best year yet, serving 150 clients at 1,000 events across the globe in 2024. Last summer, the company...
2024-02-2235 min
Trade Show Talk PodcastEp. 47 – CEO John Hense: Combining & Growing Nth Degree & Fern ExpoLast June, Nth Degree and its PE owners, MSouth Capital, bought Fern Expo. John Hense, who joined Nth Degree in 2018 as CFO and was elevated to CEO in late 2021, now serves as CEO over both companies. Hense brings 20 years in leadership roles in growth-oriented companies. His previous three leadership roles were technology-focused with logistics-intensive companies, including Flash Global Logistics, Diligent Delivery Systems and most recently Ship Supply. In this episode of Trade Show Talk, Hense shared his experience as a leader with PE-owned companies from outside the industry and how he's putting those skills to us...
2024-01-1141 min
The Symbiosis Now Podcast#159 Strengthening The Collective, with Catarina SalvatierraCatarina Salvatierra has her own podcast titled The Collective where she & various guests discuss spirituality, share personal experiences, and tell wild stories. Catarina joins us on The Symbiosis Now Podcast to discuss the podcast realm & why she chose podcasting, the feminine & masculine energies, how she feels about current global affairs, and much much more.
Be sure to follow Catarina's podcast The Collective on Spotify and on Instagram @thecollective144_ !
TELL YOUR FRIENDS ABOUT THE PODCAST.
Find the host Tyler Colombero @brodudemann .
Check out the NEW TSNN website with links to The Symbiosis Now Podcast , THE CALI AG PODCAST , & History Lessons From The Lore Master from The Symbiosis Now Network...
2023-12-221h 34
Trade Show Talk PodcastEp. 46 – Marsha Flanagan on Taking the Helm as IAEE President & CEOAfter 11 years with the International Association of Exhibitions and Events (IAEE), Marsha Flanagan was promoted to president and CEO in November, and she officially took the helm on Dec. 1, during the move-in of the association's largest event of the year. In this episode of Trade Show Talk, Flanagan shared her experience as a 25+ year association professional. She and Podcast Host Danica Tormohlen talked about the recent IAEE Expo! Expo! Annual Meeting & Exhibition, dubbed The Show for Shows. Held Dec. 5-7 at the Kay Bailey Hutchinson Convention Center Dallas, Expo!Expo! 2023 grew year over year, attracting 1,900+ industry professionals...
2023-12-1433 minThe Symbiosis Now Podcast#158 Coming at You LIVE from The Wakehouse, with Morgan BydeMorgan Byde (34) is a private utility company badass who has dedicated his life to pursuing a career in many types of emergency management. Being a faithful Old Fashion consuming customer, Tyler & Mr. Byde recorded this episode at The Wakehouse in Reedley CA while sipping on some Estate Oak Rye Aged 15 Years. Morgan joins us to discuss the upcoming warm & moist water year that California is expecting, how things realistically play out when "real" emergencies occur, his WW3 vibe-check, what alien contact would mean to him, and a rendezvous of rabbit holes to go down.
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2023-12-081h 57The Symbiosis Now Podcast#157 Being a Father, WW3 Draft, & The Agenda with Carlos CelayaCarlos Celaya is the owner & operator of Celaya & Sons Lawn Care, a husband and father, a veteran, and one hell of a guy. Carlos joins us to discuss how business has been, how being a dad of three is treating him, whether Americans should be drafted for WW3 or not, & his opinion on alien life. In addition to listening to this episode, be sure to check out Episode #109 to hear more from these two dudes.
Follow Carlos Celaya on Instagram @celaya3sons and call Celaya & Sons Lawn Care at (559)213-7365 to make him your new lawn care...
2023-12-051h 24
Trade Show Talk PodcastSEMA's Vice President of Events Tom Gattuso: In the Driver's SeatEp. 45 – SEMA's Vice President of Events Tom Gattuso: In the Driver's Seat With a 12-year track record at the Specialty Equipment Market Association (SEMA), Tom Gattuso shared his experience as VP of Events for SEMA Show, the annual trade show for the automotive aftermarket industry. Held Oct. 31-Nov. 3 at the Las Vegas Convention Center — right before Formula 1 debuted on the Las Vegas Strip — SEMA Show attracted 2,200 exhibitors and more than 150,000 attendees — that's more attendees than CES in January (115,000) or CONEXPO/CON-AGG in March (139,000+). We talked about: The size of market: $51.8 billion in 2022, according to the 2...
2023-11-3044 min
THE CALI AG PODCAST#18 Early Pruning, Late Rains, & Fighting the Frost with Memo TrejoMemo Trejo is an agricultural consultant local to Reedley CA & is one of our beloved CALI AG PODCAST correspondents. Memo shares what he is seeing in the agricultural scene through his eyes for our ears. Tyler & Memo discuss the late rains that have affected California agriculture, some methods to control frost damage as we roll into winter, the early pruning across CALI as minimum wage consistently rises annually, and of course the current status of Memo’s field of canning peaches.
Find Guillermo Trejo Jr aka Memo on Instagram @gmoney_reedley_cali ! Also be sure to send him snapchats of what yo...
2023-11-2929 min
Trade Show Talk PodcastRX Group Vice President Sarin Bachmann: Taking Luxe to the Next LevelEp. 44 – RX Group Vice President Sarin Bachmann: Taking Luxe to the Next Level RX Group VP Sarin Bachmann shares her experience as a member of senior leadership team at RX, a public company that produces more than 400 events covering 43 sectors in 22 countries. She shines a light on the RX jewelry portfolio that she oversees — one of the few at RX that includes several events like JCK, Luxury and JIS, as well as digital and print media products for the JCK brand — JCKonline.com and JCK Magazine. We talked about: Her recent appearance as a spea...
2023-11-1642 min
Trade Show Talk PodcastUFI President Michael Duck & UFI CEO Kai Hattendorf: Launching a North America Regional ChapterIn an exclusive interview, we had the opportunity to talk with UFI President Michael Duck, who serves as executive vice president, commercial development of Informa Markets, and UFI CEO Kai Hattendorf, to get the inside scoop on the breaking news that UFI kicked off its first Global Congress in U.S. with the launch of a North America Regional Chapter. We talked about: Why the regional chapter was formed in North America and why now What UFI regional chapters do and how they support members Who will lead the North America...
2023-11-0134 minTHE CALI AG PODCAST#17 Drone Tech, Spider Mites, & Being a Resource with Raymond MirelesRaymond Mireles has both a master's degree as well as a bachelor's degree in plant science from Fresno State CSU and is the NEW Fruit & Almond Advisor for Tulare and Fresno Counties through University of California Cooperative Extension. Raymond joins us on THE CALI AG PODCAST to discuss his plant science journey, the work he has done with spider mite monitoring utilizing drone technology for Bayer Crop Science, and some broad entomological understandings.
Feel free to contact Raymond Mireles regarding any fruit or almond inquiries by email ( jrmireles@ucanr.edu ).
THE CALI AG PODCAST is part of The Symbiosis...
2023-11-0140 minThe Symbiosis Now Podcast#156 Stop the Bombs, Pay Your Tabs, & The Crackhead Chronicles with Anthony GarciaAnthony Garcia is a good friend of the show, a level-headed dude, and has tons of stories and insights to share with us. Tyler brings up how everyone in the U.S. has gotten sick in the last month, but there is little to no word on what that’s all about. The discuss turns to the Israel/Palestine Conflict, which is an extremely tense topic as of late. Anthony & Tyler round out the discussion by telling many firsthand testimonies of tweakers in the wild.
Be sure to find Anthony Garcia on Instagram @musty.squonk !
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2023-10-211h 33
Trade Show Talk PodcastFlatworks Displays CEO Josh Rifkin: From Exhibitor to Exhibit BuilderWe had a conversation with Josh Rifkin, CEO of Flatworks Displays, about his experience leading a U.S. manufacturing company that sells a custom flatpack weight bearing trade show booth systems that assembles with no tools. With 25 years of experience, Josh knows what goes into preparing for trade shows. In fact, he was an exhibitor for more than a decade when he served as sales director for a major publishing company, exhibiting in dozens of shows a year. As an exhibitor, he found that renting booths was expensive, especially the costs for labor. He launched Fl...
2023-10-1937 minTHE CALI AG PODCAST#16 Weed Management in a Wet Year, with Jorge AngelesJorge Angeles has both a master's degree as well as a bachelor's degree in plant science from Fresno State CSU and is a Weed Management & Ecology Advisor for Tulare, Kings, and Fresno Counties through University of California Cooperative Extension. Jorge joins us on THE CALI AG PODCAST to broadly discuss weed management in permanent crops, specifically during a heavy water year like we had in 2023 and are likely to have in 2024.
Feel free to contact Jorge Angeles regarding any weed management inquiries by phone ( 559-940-8549 ) or by email ( jaangeles@ucanr.edu ). Be sure to catch him...
2023-10-1151 minThe Symbiosis Now Podcast#155 I've Got A Feeling, with Jorge Ramirez-MartinezJorge Ramirez-Martinez AKA WOWJant AKA Summer Sweat is a writer, editor, director, and producer of short films. Being the ultimate epitome of a hard-working-hipster, Jorge is also a creator, musician, vocalist, and golfer. Tyler & Jorge discuss his latest film I've Got A Feeling as well as his other short films that you can find on YouTube on the Nexus Vagabond Films page. The conversation naturally turns to aliens and UFOs due to the relatability of Jorge producing films with props being placed strategically within scenes, whereas "legacy media", mainstream media, and the federal government utilize similar tactics to convey...
2023-10-061h 26
Trade Show Talk PodcastAEM's John Rozum: Federal Funding Powers The Record-Breaking Growth of The Utility ExpoIn this episode, we had a conversation with John Rozum about his experience producing the record-breaking The Utility Expo, fueled by federal funding from historic and transformative legislation passed in 2021. In fact, the Infrastructure Investment and Jobs Act (IIJA) is expected to increase federal spending on infrastructure by about $550 billion over the next decade, nearly all through grants to state and local governments, which own much of the nation's infrastructure. The biennial trade show returned to Louisville, Ky., with more than 21,000 utility construction professionals from all 50 states and 60 countries. The trade show, held Sept. 26-28...
2023-10-0543 minThe Symbiosis Now Podcast#154 A Psychedelic PSA, with Callo HerreraCallo Herrera is a farmer, a grower, a scientist, and a fun guy to be around! Tyler & Callo have become trauma-bonded through a mishap back in the day where they indulged in what they had thought was "acid" but was actually a less researched psychedelic, and the experience took a turn for the worst. Be sure to go back and listen to Episode #18 where Tyler lays out the entirety of the situation, and also Episode #77 where Callo & Tyler discuss this occurrence for the first time. In this episode Callo shares what he has learned since, bringing along literature with...
2023-09-221h 23
Trade Show Talk PodcastLeading the Pack: A Conversation with Jim Pittas, President & CEO, PMMIEp. 40 – Leading the Pack: A Conversation with Jim Pittas, President & CEO, PMMI In this episode, we had a conversation with Jim Pittas about his experience leading PMMI, The Association for Packaging and Processing Technologies, an organization representing more than 1,000 manufacturers and suppliers of equipment, components and materials for the $10.2 billion packaging machinery industry in the U.S. After joining the exposition team in 2000, Pittas rose through the ranks at PMMI and has led the group as its President and CEO since 2018. We talked about how PMMI connects consumer goods companies with manufacturing solutions through its PA...
2023-09-2146 minTHE CALI AG PODCAST#15 Late Summer Rains, CALI's Precipitation Recap, & The Upcoming Water Year with Anthony GarciaAnthony Garcia is an Evaluation Specialist at Zaiger’s Genetics in Modesto CA & is one of our beloved CALI AG PODCAST Correspondents. Anthony joins us on THE CALI AG PODCAST to share with us what happened to stone fruit crops after the late summer rains that CALI had in 2023, including the impact it had on growers & farm operations, which leads Tyler to go on a rant about Dried Fruit Beetle (DFB) and how they can devastate crops. The discussion remains about water as Tyler tells his tale from his recent search for Tulare Lake and follows up with some statistics...
2023-09-131h 17The Symbiosis Now Podcast#153 Running It Back, with Roy OGJoin us as we run it back with Roy OG to talk about the biological laboratory recently found in Reedley CA and the related let-downs of the system. As Roy decides to get all ZYN'd out with Tyler, they share their opinions on the recent alien phenomena and discuss what these findings could actually be, regardless of whatever the corporate media's narrative dictates. Be sure to put on your jogging attire as we Run It Back with Roy OG exclusively on The Symbiosis Now Podcast.
Find Roy OG on Instagram @royog & on Twitter @Royog559 !
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2023-09-0856 min
Trade Show Talk PodcastScaling Success: A Conversation with Gareth Bowhill, CEO of CloserStill MediaIn this episode, we had a conversation with Gareth Bowhill about his experience leading CloserStill Media, a UK-based B2B media company that produces 80 exhibitions annually, as its CEO since 2020. After coming off a record year of revenues of $120 million in 2022, he talked about how the company has closed three acquisitions so far this year (with more in the pipeline), growing to 600 employees globally. CloserStill's expansion into the U.S. market began in 2017 with the organic launch of New York Vet, a geo-clone of its flagship event London Vet Show. Led by former RX exec Yancy Weinrich...
2023-09-0744 minTHE CALI AG PODCAST#14 Farmers are Growers, Skilled Laborers, & Scientists with Callo HerreraCallo Herrera is a modern day farmer, a plum producer, a skilled worker, and a crop scientist. Callo joins us on THE CALI AG PODCAST to discuss the critical need for water in order to irrigate crops, the abundance of water in 2023 that has brought back the historic Tulare Lake, rising labor costs and staying financially afloat in CALI AG, and Tyler shares his experience with growing figs (Ficus carica).
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the TSNN website with links to our flag...
2023-08-3051 minThe Symbiosis Now Podcast#152 Reedley's Bio-Lab, The Threat of Biological Warfare, & Constant Corruption with The Local SkepticThe man, the myth, the legend, The Local Skeptic joins us on The Symbiosis Now Podcast! Tyler & The Local Skeptic discuss the sketchy bio-lab that was recently discovered in their hometown of Reedley, California. This lab was breaking all the rules, likely exposing the public to some wild ass diseases, and those responsible for informing/protecting the public about the real concerns of this lab have done a poor job which has left the public to create their own conspiracies around the subject. The threat of biological warfare is often prevalent, and Tyler reminds us about Operation Cherry Blossoms...
2023-08-251h 22
Trade Show Talk PodcastCase Study: Outsourcing Marketing with ESCA's Julie Kagy & epIQ Creative Group's Bill McGladeIn this episode, we had a conversation with Julie Kagy, director of operations for the Exhibition Services & Contractors Association (ESCA) and Bill McGlade, president of epIQ Creative Group, about their experience in working together as partners on marketing. They shared advice and lessons learned after partnering now for more than one year. Kagy shared insight on what it was like to put together an RFP, evaluate vendors, hone in on the scope of the association's needs, get buy-in on budgeting and execute the strategy with an outside partner. McGlade talked about developing the strategy, prioritizing t...
2023-08-2447 minTHE CALI AG PODCAST#13 The Plant-Inspired Journey, Subtropical Fruits in CALI, & Being Big on Biodiversity with Nate BlackmoreNate Blackmore is a plant science researcher from UC Santa Cruz, a propagation specialist who is big on diversity & conservancy, and the owner of Wildlands Farm & Nursery where he grows rare subtropical fruits in Watsonville CA. Nate joins us on THE CALI AG PODCAST to share what he's doing at his subtropical fruit & plant farm, how his journey into the plant realm began, and to discuss biodiversity within our environment and how it is the future of CALI AG.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other in...
2023-08-1633 minThe Symbiosis Now Podcast#151 It Is What It Is, with Roy OGWe are joined on Episode #151 by none other than Roy OG on the day he turned 31 years old to discuss tweakers in the wild, Tyler's real rehab experiences, employment having the construct of incentivized slavery & indentured servitude, and the recent UFO narrative that has been unleashed upon the United States public.
Find Roy OG on Instagram @royog & on Twitter @Royog559 !
TELL YOUR FRIENDS ABOUT THE PODCAST.
Find the host Tyler Colombero @brodudemann .
Check out the NEW TSNN website with links to The Symbiosis Now Podcast & THE CALI AG PODCAST from The Symbiosis Now Network !
Give Alfredo Vargas from Academy West Insurance a call at (559)638-3800 !
Cheers to Nic Chagoya aka @nicos_wurld , ak
2023-08-1153 min
Trade Show Talk PodcastNAB's Chris Brown: Driving innovation and growth for 25 yearsIn this episode, we had a conversation with Chris Brown, Executive Vice President and Managing Director, Global Connections and Events, for the National Association of Broadcasters. After 25 years with the association, Brown recently announced he's leaving the organization following the 2024 NAB Show. Under Brown's stewardship, the NAB Show portfolio has continually innovated to provide a superior event experience for broadcast, media and entertainment industry professionals. Brown talked about his departure from NAB and what might be next for this industry leader. He reflected on the 100th NAB Show held earlier this year in Las Vegas. Th...
2023-08-101h 02THE CALI AG PODCAST#12 Adaptation to Change, Cali Concerns, An Insect Spotlight, & Technological RelianceTyler Colombero is the host of The Symbiosis Now Network as well as the beloved CALI AG PODCAST, a plant scientist, a horticulturalist & gardener, and works with navel orangeworm research for the USDA. Tyler feels the need to discuss the prompt adaptation to climatic variances within California agriculture, the fluxuation of crop production and the experimental varieties taking foot, the increase of utilizing biocontrol methods, and precision agriculture relying on the tech industry for tools to help supply the demand of a growing global population.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @sym...
2023-08-0219 minThe Symbiosis Now Podcast#150 Shark Week Has Begun, with Alfredo VargasCollaborator with The Symbiosis Now Podcast & THE top Academy West Insurance agent in the 559 area, Alfredo Vargas joins us for a great conversation. Alfredo & Tyler revisit the discussion of car insurance rates, used car prices, and the shrinkflation currently at hand in California. Tyler learns what Alfredo thinks about what's going down in the Russia-Ukraine Conflict, Alfredo drags some bartender knowledge out of Tyler's brain for us all to enjoy, and the recent UFO media narrative takeover shalt not be blindly trusted.
Give Alfredo Vargas from Academy West Insurance a call at (559)638-3800 !
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2023-07-281h 52
Trade Show Talk PodcastA Conversation with 2023 TSNN Industry Icon Award Winner: ANDMORE Chairman & CEO Bob MaricichIn this episode, we had a conversation with ANDMORE Chairman & CEO Bob Maricich, who was recently named as the 2023 Industry Icon Honoree by TSNN. He shared insight into the company he founded in 2011, built over the last 13 years and rebranded with a new name in 2023. Maricich talked about the transition of ownership from Bain Capital and Oaktree Capital Management to Blackstone, which has supported the company's expansion and acquisitions since 2017. Find out how and where the company is investing to transform ANDMORE into an omnichannel wholesale marketmaker for the gift, home furnishings and apparel industries. ...
2023-07-2736 minThe Symbiosis Now Podcast#149 Talking with TigreTigre, the local legend & cultural icon, joins us for a yet another great conversation that's exclusive to The Symbiosis Now Podcast! Tyler brings up the whole UFO speculation that has been a little too mainstream lately, and what this global narrative really suggests to the population. Tigre & Tyler discuss the state of the internet and the possible psy-op routes that are currently being strategized.
Find Tigre on Instagram @tigrefrezno to see what else he's cookin' up!
TELL YOUR FRIENDS ABOUT THE PODCAST.
Find the host Tyler Colombero @brodudemann .
Check out the NEW TSNN website wit...
2023-07-141h 20
Trade Show Talk PodcastCreating Places for Clients with Moss Inc.'s Jason PoppJason Popp, President and CEO of Moss Inc., shared insights about the unique services and accomplishments of the company during a recent interview. Moss specializes in providing specialist production services for the trade show industry, working with various stakeholders in the value chain such as general service contractors, design and build firms and event agencies. The company takes pride in being placemakers, focusing on creating three-dimensional environments and building structures for their clients. One notable achievement highlighted by Popp is Moss's role in introducing tension fabric to the trade show industry 40 years ago. The company's founder, Bill...
2023-07-1343 minTHE CALI AG PODCAST#11 How It's Looking, Lots of Water, & California's Zombie Lake with Anthony GarciaAnthony Garcia is an Evaluation Specialist at Zaiger’s Genetics in Modesto CA & is one of our CALI AG PODCAST Correspondents. Anthony joins us on THE CALI AG PODCAST to tell us how the stone fruit is looking out there at the facility, to talk about the affects from the rains we had in California this year, & allows Tyler to go on a rant about the historic Tulare Lake and it's recent revival.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the ...
2023-07-1243 minThe Symbiosis Now Podcast#148 A Porterville Mystery, Touring in a Band, & Being a Badass Bartender with Shawn PattersonShawn Patterson is the Beverage Director at The Wakehouse in Reedley CA, has decades of experience with booze & bartending, and is a musician & guitarist for the band Vyces. Shawn joins us to utilize The Symbiosis Now Network as a platform to discuss a Porterville Occurrence from back in the day that he hopes to demystify. Tyler asks Shawn how touring the nation in the band Vyces went and how it feels to be a rockstar. Shawn is truly a badass bartender and never gatekeeps his knowledge of beer, cocktails, or spirits. As these dudes sit down and have a...
2023-06-301h 40
Trade Show Talk PodcastBuilding And Leading Two Trade Show Businesses with Jennifer HoffWhat does it take to launch and build not one but two trade show businesses? Our guest on this episode is event producer, Jennifer Hoff, CEM, CEO, Taffy Event Strategies, LLC and President, Trifecta Collective LLC, who provides insight on how she started and now leads two trade show businesses. As part of her client roster at Taffy Event Strategies, her team recently produced Coverings 2023 that exceeded expectations with a 50% year-over-year increase in attendance. Nearly 27,000 eventgoers gathered April 18-21 at the Orange County Convention Center in Orlando, Fla. Hoff shared the details behind the Coverings 2023 eve...
2023-06-2944 minTHE CALI AG PODCAST#10 The Biochar Breakdown, with Dr. Milton McGiffenDr. Milton McGiffen is an agronomist & plant physiologist for the USDA - ARS, has a masters degree in entomology as well as a PhD in horticulture & plant physiology, and is the Vice Chair for Extension, Agronomy, Plant Physiology, & Vegetable Crop Specialist for UC Riverside. Dr. McGiffen joins us on THE CALI AG PODCAST to discuss what biochar is, the costs & benefits of biochar, and the range of applications that biochar can be used for.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is poste...
2023-06-2844 minThe Symbiosis Now Podcast#147 History Lessons From The Lore Master, with Brad GonzalezWe are joined by Brad Gonzalez, the Historian & Lore Master, to discuss some important factors going into the current Russian-Ukrainian Conflict. Brad takes us down memory lane and enlightens us about the Orange Revolution and civil unrest that occurred previously in Ukraine and how this plays into the current level of propaganda being narrated. Tyler shares his view on why the CIA would be attempting to gain information from Russian civilians in efforts to create internal American-friendly spies. The conversation becomes about differing cultural & societal values globally, how geography plays a role in all aspects of trade & warfare, and...
2023-06-161h 06
Trade Show Talk PodcastEpisode 33: Recap of the Exhibition and Convention Executives Forum (ECEF) with Sam LippmanWhat's trending among association and independent executives of exhibitions and conventions in Q2 2023? Our guest on this episode is event producer Sam Lippman, president of Lippman Connects, who provides an inside look at the 2023 Exhibition and Convention Executives Forum (ECEF), held May 30-31 at the Grand Hyatt Washington. Lippman produced the 22nd edition of ECEF with record attendance in 2023. In this episode, he shared the origin story of ECEF when it launched in 2002. ECEF is one of nine events founded and produced by Lippman Connects. His most recent launch, the Midsize Show Roundtable, will be...
2023-06-1541 minTHE CALI AG PODCAST#9 Rising Labor Costs, Increased Mechanization, & Being Bilingual with Memo TrejoMemo Trejo is an agricultural consultant local to Reedley CA & is one of our beloved CALI AG PODCAST correspondents. Memo shares what he is seeing in the agricultural scene through his eyes for our ears. Tyler & Memo discuss rising labor costs along with increasing mechanization throughout ag, how important being bilingual is within the agriculture community, and the current status of Memo’s field of canning-peaches.
Find Guillermo Trejo Jr aka Memo on Instagram @gmoney_reedley_cali !
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where high...
2023-06-1429 min
Trade Show Talk PodcastResilience in Events with World Football Summit's Jan AlessieWe know the pandemic had a huge impact on the meetings and events industry. (We know this like we know we breathe air!) Our guest on this episode is an event organizer who gives us a really interesting viewpoint after having gone through the thick of it and come out the other side in an even better position. Jan Alessi has a passion for football (the soccer one, U.S. friends!), and has managed to merge his love of the sport with his love for brining people together all over the world. They have cracked...
2023-06-0539 minThe Symbiosis Now Podcast#146 Setting Goals, Self Discipline, & Motivation with Mike GuidoWe are joined by Mike Guido, owner of Guido’s Martial Arts Academy, motivational speaker, and martial arts instructor who is dedicated to empowering & educating the community through martial arts training. Tyler & Mike discuss the application of setting goals, how to properly deal with bullies, and the importance of self discipline & motivation. In a world rank with corruption and a misleading status quo it is paramount to have integrity and to be the change we wish to see in the world in order for our community to persevere.
Be sure to find Mike Guido on Instagram @mrmikeguido to...
2023-06-021h 13THE CALI AG PODCAST#8 Plant Pathology, Disease Transmission, & Management Strategies with Dr. Cassandra SwettDr. Cassandra Swett is a plant pathologist, an Assistant Cooperative Extension Specialist from University of California Davis, and has multiple degrees in the plant science / plant pathology realm. Cassandra joins us on THE CALI AG PODCAST to discuss what plant pathogens are, how they are transmitted, and some possible solutions to this overwhelming situation.
Dr. Swett is currently working with The California Tomato Research Institute & The California League of Food Producers to develop management strategies to benefit California Agriculture. Be sure to listen to this podcast interview & spread the word about this project to ensure the success of...
2023-05-3141 minThe Symbiosis Now Podcast#145 The Journey Has Begun, with Marcus ArreolaMarcus Arreola is heading out to begin his journey into wildland firefighting at US Forest Service Little Tujunga Station. Tyler asks Marcus about the Wildland Firefighting Program at Reedley College and the things he has learned from it that he would never have learned otherwise. The discussion turns to prescribed fire and some of the benefits that it brings to the ecosystem. Of course Tyler asks Marcus whether he has made contact with aliens or not and suggests that when he does he tells them that The Symbiosis Now Network has sent him. Keep a lookout for Marcus Arreola...
2023-05-191h 13THE CALI AG PODCAST#7 Invasive Species, Biological Controls, Mating Disruption, & Anticipated Pests with Dr. Mark HoddleDr. Mark Hoddle is a Biological Control Specialist & Private Investigator at University of California Riverside, the Director of the Center for Invasive Species Research, & has multiple degrees in entomology & zoology. Mark joins us on THE CALI AG PODCAST to discuss invasive species & their ecological impacts, the study and application of biological controls & mating disruption, and some of the pests that he is currently researching.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the TSNN website with links to our flagship podcast The...
2023-05-1745 min
Trade Show Talk PodcastTalent Retention in Events with Kimberly Hardcastle-GeddesOne thread that's been pulled through the majority of episodes since we began this podcast is the need to acquire and keep (or bring back!) talented people in the industry. Our guest on this episode is a great marketer, she hires people who are -- or develop into -- great marketers, and she keeps them! Or they boomerang back. "There is something inherently sexy about an agency and working in the events business, so we have developed a lot of our interns, and we transform them into full time employees." Without question, providing great services to clients...
2023-05-1134 minThe Symbiosis Now Podcast#144 The Music, The Journey, & The Lens with James LongThe legendary James Long drops in to discuss his journey to Arizona & Los Angeles with us! James had the opportunity to work in some cool places with some cool people in the music industry. Tyler & James talk about the next level of the journey, and how important it is to always be moving towards the goals that we set for ourselves. James lets Tyler pester him with questions from the yonder that have to do with aliens, including what he has seen, what alien life could be, & who we are as humans in the scheme of it all. Even...
2023-05-051h 12THE CALI AG PODCAST#6 Stone Fruit Breeding Laboratory Sessions & The Current State of the Industry, with Anthony GarciaAnthony Garcia is an Evaluation Specialist at Zaiger’s Genetics in Modesto, California. Anthony joins us on THE CALI AG PODCAST to talk about life in the lab of stone fruit breeding such as "embryo rescue", the array of characteristics that are possibly developing in both the lab or the fields, & what the current state of the stone fruit industry is in California from his point of view.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the TSNN website with...
2023-05-0336 min
Trade Show Talk PodcastEventTech Evolution with Kiki L'ItalienIf you are in the meetings and events industry, you have heard of our guest on this episode. She can talk about ALL things in our space AND she is a key thought leader in the association world. KiKi L'Italien founded "Association Chat", which is one of the first Twitter chats EVER. She then evolved it into a live broadcast, and then a podcast. She knows her stuff, there's no question! On this one we talk through the changes and strategies we've seen in EventTech over the last three years, and how boards and executives o...
2023-04-2738 minThe Symbiosis Now Podcast#143 Nostalgia & Trauma, with Anthony GarciaAnthony Garcia joins us to get into the nitty gritty aspects of nostalgia, such as how we are perhaps longing to relive nostalgic moments, and how we look back on nostalgic experiences as a form of coping with the craziness of our modern world. Nostalgia reminds us of a simpler time. And times are not very simple currently. The times we have lived through in the contemporary U.S. have traumatized us deeply, and collectively we all have bonded through that trauma. As the ratio between fear & reason continues to grow increasingly unequal, we find ourselves aboard the systemic...
2023-04-211h 12THE CALI AG PODCAST#5 The Hydrologic Cycle, Watershed Ecology, & How Water Changes The Landscape with Louie LongLouie Long is a wildlife biologist with a masters degree in biology from Fresno State CSU. He has previously been the Environmental Resources Manager for the Kings River Conservation District (KRCD) and currently is a Forestry & Natural Resources Instructor at Reedley College. Water is a critical resource for California Agriculture, which is why we have the legendary Louie Long joining us exclusively on THE CALI AG PODCAST to educate us about the hydrologic cycle, what a watershed is, & how rivers change the landscape over time.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on In...
2023-04-1955 minTHE CALI AG PODCAST#4 Best Irrigation Practices with Dr. Charles BurtDr. Charles M. Burt is a irrigation specialist, a retired professor in the Bioresource & Agricultural Engineering Department at CalPoly SLO, Chairman of the Irrigation Training & Research Center, and has extensive experience in designing irrigation systems as well as setting standards for irrigation practices within the Central Valley of California and beyond to as far as the Middle East. Dr. Burt joins us on THE CALI AG PODCAST to teach us about best irrigation practices, including scheduling, distribution uniformity, and the various forms of irrigation – all of which propel California Agriculture.
Check out The Irrigation Training & Research Center to...
2023-04-0734 minThe Symbiosis Now Podcast#142 Skill, Belief, & Trust with Marco VasquezMarco Vasquez joins us to have a good conversation and discuss his philosophy & way of living, his barber skills, and his aspirations. The skills we pick up in life often lend us the courage to achieve greater goals & further challenge ourselves, and Marco is the poster child for this phenomena. Naturally, the conversation turns to discussing alcohol and its cultural prevalence, its powerful properties, & its co-evolutionary place in humanities trajectory. And before Marco gets out clean from our interview, we gotta ask him about aliens and what he has seen! Be sure to catch this high-energy interview with Marco...
2023-04-0751 min
Trade Show Talk PodcastBusiness Events Industry Advocacy with Tommy GoodwinOur guest on this one is front and center, representing us in DC and beyond. Most folks know we've had the Meetings Mean Business coalition since the events of 2008-2009, and now we also have the organization Tommy Goodwin represents, Exhibitions & Conferences Alliance, advocating for our industry. On this episode we talk about the challenge of getting Visas to enter the U.S. and the impact that has had on our industry, the Kentucky legislature (failed) attempt to tax space rental for exhibitors and sponsors, the entry of the Exhibitor News Network onto the scene...
2023-04-0629 minThe Symbiosis Now Podcast#141 A Wolf in Sheep’s Clothing, with Brad GonzalezWe have the local & legendary historian Brad Gonzalez on to discuss the proxy war that we in the US have found ourselves in the midst of. The lies from top-to-bottom, along with the supply of weaponry, signify the lobbying of warmongers. Propaganda is of course always a key player amidst the game of war, which prompts Tyler & Brad to discuss “RT” and other examples of polarization towards the pro-capitalist western world. Ironically, Russian culture often mirrors the likes of a westernized society post-communism, and Brad tells us to look up cultural representations such as this to witness evidence of this...
2023-03-241h 12
Trade Show Talk PodcastMindful Leadership with Holly DuckworthMindfulness is something we can all do to improve our personal and professional lives. If you're not sure where to start or think you might need a refresher, our guest on this show is the perfect person to set us all on the path of mindfulness -- or awarefulness, as she mentions. Centering, examining, being intentional, and grateful are just a handful of practices we can do. We named this one "Mindful Leadership," but it all applies to all of us, whether in leadership or not. "You know, as you're taking one actionable nugget from this...
2023-03-2337 minTHE CALI AG PODCAST#3 AG Consultations, Farm Communications, & Current Operations with Guillermo Trejo Jr. aka "Memo"Memo Trejo is an Agricultural Consultant local & loyal to Reedley, California. Memo joins us on THE CALI AG PODCAST to discuss the importance of communication both on & off the farm, to emphasize learning something new every day from every one, and to share his perspective on the current state of CALI AG.
Find Guillermo Trejo Jr aka Memo on Instagram @gmoney_reedley_cali !
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the TSNN...
2023-03-2233 minThe Symbiosis Now Podcast#140 A Lot of Changes, with Cameron QuiringTech Nerd Cameron Quiring joins us to talk about adventure and how it contributes to establishing & developing one's identity & character. Whether it’s moving as far west as you possibly can, or attempting to go snowboarding and breaking your ass – there seem to be prerequisites in this life for the next level of trial & error. Tyler brings up the current state of cross-generational symbiosis and how socio-economic values are constantly shifting in this regard. The infrastructure of our very transport system is a current & perfect example of how the corporate cutting of corners leads to a disincentive for cross-generational symb...
2023-03-101h 13
Trade Show Talk PodcastImprove Your Trade Show Image with Marlys ArnoldThe word "image" can mean different things to people. When thinking about improving your trade show image, this can be viewed from the organizer level, the exhibitor level, and the attendee level. Marlys helps us understand the importance of focusing on how to improve our image from each of these perspectives. Who are the best people to work your booth, for example? "Sometimes some of the best people to be in the booth are the customer service representatives, because they're the ones who field all the questions." We can all make...
2023-03-0936 minTHE CALI AG PODCAST#2 Breeding, Pollination, & The Bigger Picture with Anthony GarciaAnthony Garcia is an Evaluation Specialist at Zaiger’s Genetics in Modesto, California. Anthony joins us on THE CALI AG PODCAST to enlighten us about stone fruit breeding, the intricacies of pollination, and why these tasks are immensely critical to CALI AG.
THE CALI AG PODCAST is part of The Symbiosis Now Network and can be found on Instagram @symbiosis.now.network where highlights, clips, and other information is posted!
Check out the TSNN website with links to our flagship podcast The Symbiosis Now Podcast as well as THE CALI AG PODCAST from The Symbiosis No...
2023-03-0845 minThe Symbiosis Now Podcast#139 Modern Art Creators, UFO Skepticism, & The Performance At Hand with Chris FreemanThe young vlogger & creator Chris Freeman joins for a great conversation. Chris is an artist at heart, a comic with his wits, and a skeptic of UFO sightings. Tyler & Chris discuss why there needs to be better evidence of UFO sightings, especially for those of us who want to believe but will never do so blindly. There will be a few rants about how difficult customers can be, and some about how those who work in customer service find it hard to perform at certain levels of demand & stress. So tune in for yet another great episode & conversation from...
2023-02-241h 08
Trade Show Talk PodcastLove for Volunteerism with Tina Marie HonorThere are hidden gifts in volunteering. I've heard it said we can improve our lives through "addition by subtraction," and it hit me recently that volunteerism is "addition by addition." By giving back, as some would call it, we also receive. Of course, volunteerism doesn't just show itself in professional arenas, but when we do step up and into these roles for our professional associations, magic can happen. Our guest on this show is proof that getting involved won't only improve our professional lives (it does), but also has a positive impact on our personal...
2023-02-2323 min
Trade Show Talk PodcastSet Diverse Speaker Line-Ups at your Events with Troy SandidgeDiversity, equity, inclusion, and BELONGING… All things that are important with regard to how and why conference organizers select their speakers. Troy does a great job of helping us understand his perspective as a Black man and Megan adds gender equity into the conversation. We talk about speaking up about diversity on stages – solidarity also enters the chat. While we absolutely need more women and people of color on stages at our events, it's important that you have them talking about what they are subject matter experts on, and not just about DEI (Troy talks about...
2023-02-0931 min
Trade Show Talk PodcastReclaim Your Trade Show Through Relationships with Jefferson DavisThe last few years have brought plenty of change, and trade shows have especially had challenges! Our guest on this episode has a ton of experience around helping exhibitors and show organizers alike tackle ways to make their trade shows better experiences. "Relationships are the currency of business" is one of the many quotes Jeffferson gave from many sage business people. Relationships ARE at the center of everything we do, and we should keep that as the focus as we build commerce and community around our trade shows. Our guest
2023-01-2640 min
Trade Show Talk PodcastExhibitions Year in Review & Look Ahead with David DuBois and Cathy BredenWith this episode, we kick-off season two of Trade Show Talk! We speak with two industry leaders on this one about the state of the exhibitions industry -- we talk about where we have been and we look at where we're headed. "We just got the third quarter results. And what we have found is that about 14% of those shows that were held in the first - third quarters of this year (2022) have surpassed their pre-pandemic levels." -Cathy Breden The industry is recovering, but we do have a way to go. IAEE and...
2023-01-1236 min
Trade Show Talk PodcastSuccessful Planning for a New Year with Courtney StanleyIt's easy to either get swept up in the "new year resolution" thing OR to be caught-off-guard by a new year approaching without any goals or plans set for the new year. Our guest on this episode has a very easy, logical, and thoughtful way to tackle planning for the new year that she shares with us. "I think it's really important that we take time to reflect. And that's really the first step in my process of looking forward is looking back." Looking back before you look forward -- seems like a simple idea, bu...
2022-12-2928 min
Trade Show Talk PodcastWielding Wellness at Meetings & Events with Dr. KimWe often hear we should provide "wellness" opportunities at our meetings and events. And we all likely know we should be taking better care of ourselves also. Dr. Kim kicks off this episode with this realization – self care is important. It's not selfish, but essential… And we should start there before providing the opportunities for our participants. She provides all sorts of sensible tips and tactics we can all put to use, and we thought this was the perfect time to talk about it as we look towards a new year. Will it be a new you? The...
2022-12-1526 min
Trade Show Talk PodcastCurating Creative Content with Miguel NevesThe content shared at our events is a GOLDMINE of a resource for organizations. Truly, events are their own marketing channel, and we should be curating that creative content to use throughout all of our marketing materials. We continue our content theme on this episode with the amazing Miguel Neves. He brings a unique perspective having served in so many roles within our industry. Now serving as an editor-in-chief, he is seeing our industry from both a 30,000-foot-view and having boots on the ground with his own events. We discuss the different opportunities we have...
2022-11-1040 min
Trade Show Talk PodcastPsychology of Content with Victoria MateyThe content we provide at our meetings and events is a crucial element of the experience. Did you know there is a ton of research around the psychology of content? Our guest on this episode is a thought leader in our industry on the topic. Victoria gives us a ton of things to think about that we can implement right away to make a difference. Did you know your participants get a BETTER experience with your content when they listen through headphones? It's true! The music you select matters too. Providing content that cre...
2022-10-2729 min
Trade Show Talk PodcastEvent Marketing Evolution with Gordon Stake and Angela KrzyskoEvent marketing and marketing an event are different things… and they are inter-connected. On this episode our guests share the state of the industry as they are seeing it through working with a variety of corporate clients over the years. Several strategic themes resonate throughout this show… be authentic, be purposeful, be critical, be agile, and always show value. It's important to look at your event portfolio holistically. Determining the events to hold and attend, to sponsor, and to speak at – looking at all of these things with a critical eye is something that should be done...
2022-10-0741 min
Trade Show Talk PodcastThe Great Opportunity of Trade Shows with Tahira EndeanThere are some people in the events industry who personify the creativity, class, and kindness we should all aspire to, and our guest on this episode is one of those people. Throughout her career Tahira Endean has been on a path of both learning and educating. In her latest venture she has joined the education team at IMEX Group as Head of Programme. Everything in the meetings and events industry provides different opportunities for growth of knowledge, relationships, and revenue. Trade shows are one of those great opportunities and Tahira talks through all of the...
2022-09-2235 min
Trade Show Talk PodcastEncouraging Exhibition Excellence with Stephen MurtaghThere are many layers to a successful exhibition both from the organizer side and the exhibitor side, and our guest on this episode helps us understand some of the intricacies. He talks about how exhibition organizers have an incredible opportunity to help their exhibitors be more successful! And on the exhibitor side -- does everyone on your team have the same objectives? Does your team actually determine what you want your "return on objectives" (ROO) to be in advance of your events? Having a strategy, being consistent, and following up are all going to help u...
2022-09-0138 min
Trade Show Talk PodcastUsing Technology for Accessibility & Inclusivity with Lakshman RathnamTechnology is an integral way for participants at our events to be fully included. For each and every event to be accessible for every human. One way to do this is to get around language barriers–allowing participants to both speak and listen in their own language, using technology. This is also important for those who are hard of hearing or deaf, which is what we think about the most, but translating languages is important too! A.I. is the key and it can be utilized using your smartphone. Our guest on this ep...
2022-08-1823 min
Trade Show Talk PodcastAccessibility & Inclusivity in Tourism with Alana Dillette & Jake SteinmanAccessibility and inclusivity are not spoken about nearly enough. This month we're covering another super important topic with both episodes. While "tourism" is thought about as people "vacationing," it's about so much more. The travel industry is becoming more accessible, which makes it more inclusive. This also has an impact on the meetings and events industry because of the travel involved with in-person events. "Awareness leads to change... and awareness leads to education... and education leads to change." Read that again: Awareness leads to change. Both guests on this episode are...
2022-08-0455 min
Trade Show Talk PodcastSustainability Standards with EIC's Mariela McIlwraithThis is our second show this month around the very important topic of sustainability in events. On this one we talk about standards, helping us learn more deeply how we can all make a difference on this front. The Events Industry Council (EIC) has emerged as our industry's authority for educating and providing standards and resources for sustainability. On this episode we have an expert from EIC who gives us so much to think about on a variety of ways we can make our meetings and events more sustainable and responsible. Having certifications and standards r...
2022-07-2136 min
Trade Show Talk PodcastSustainability with Dave Stevens and Amanda SimonsThere's no question our industry needs to have sustainability at the forefront. Our guests on this episode are on two sides of the aisle, so to speak. We have one corporate planner who has made it a priority with his team, and a B-Corp business owner who has made it her BUSINESS! What is clear is there are small efforts we can make that will make a difference, incrementally. AND it's important that we measure how we are reducing our carbon footprint in all ways. Both guests share a lot of strategies, tips, and ideas to help...
2022-07-0744 min
Trade Show Talk PodcastEvent Tech Trends with Adam ParryWe believe we've seen a lot of progress in the event technology space over the last ten years, and progress has been made precipitously over the past two (plus) years. I think there are lots of areas of event tech which are under-appreciated and under-invested. And a lot of that is where it intersects with the in person experience. This conversation with Adam Parry came right on the heels of the Event Tech Live Summit, and he gives tons of insights about mergers & acquisitions in the space, successes he is seeing, how trends are emerging...
2022-06-1640 min
Trade Show Talk PodcastEvent Technology Talk with Michelle Bruno and Nick BorelliThe human element will never be automated. Creativity will never be automated. And Event Technology is the workhorse behind the human efforts to make change and creativity in the meetings and events industry. When we design events – or an experience – we are behind them as humans and event technology is a force we can use to help us put the ingredients together. These are just a few of the gems from our guests on episode ten. Event technology has taken on many forms over the last ten years, and Michelle and Nick...
2022-06-0240 min
Trade Show Talk PodcastChef Perspectives on F&B in our Industry with Jeff LeidyWe don't hear from the chefs in our industry nearly enough. This particular chef is covering a TON of ground with the properties he is working with, so he was the perfect guest for this episode. Chef Jeff gives us insight from his perspective about working with event organizers on menu development, some trends he is seeing and his company is working towards, and more. Chef has an affinity for eco-friendly practices in food and beverage also, so we learn about some of that as well. Jeff LeidySenior Executive Chef-West at...
2022-05-1926 min
Trade Show Talk PodcastIndustry Importance of F&B (& Allergies!) with Tracy StuckrathFor our theme this month, we're focusing on food and beverage. It is Food Allergy Awareness Month and Celiac Disease Awareness Month. There is so much more to managing food and beverage than meets the eye. It's no longer about just learning who needs a vegetarian meal. We have to account for allergies and we need to understand it is also about inclusivity and accessibility. There are things you might not be thinking about. By educating the industry from hotel chefs, to planners and CSMs, to food servers, Tracy has made it her mission to not only...
2022-05-0534 min
Making a MarketerOptimal Confusion, Events Progress, & Awe & Wonder...Lessons from Life & Business with Megan PowersMy solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five.
Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in t...
2022-04-2016 min
Trade Show Talk PodcastTrade Show Triumphs with Doug Emslie & Kai HattendorfIt sounds a bit silly that we haven't had a "trade show" topic until episode seven on a podcast called "Trade Show Talk." We have so many important topics to address in our meetings and events industry, and talking about trade shows as a theme, of course, is so important. Our guests on this episode are "trade show royalty." Friends throughout the years, Doug & Kai provide a really great conversation about the successes of the industry as we move forward... and what to expect for the future. Truly, the future is bright and D...
2022-04-1441 min
Trade Show Talk PodcastWomen's Leadership: The Journey Continues with Amanda Armstrong and Annette GreggThis is the second episode of our Women's History Month-themed shows. All four women this month have been amazing examples we can all learn from. Our industry has made some progress in recent years. And, more progress definitely needs to be made in terms of diversity in leadership. The data is there – businesses with more women in leadership are more profitable! Our guests on this episode are not only women in leadership themselves, they are following the research, and trying to educate the industry. Amanda and Annette share their thoughts on how we all benefit from diversity of not on...
2022-03-2438 min
Trade Show Talk PodcastThriving Through Adversity with Erin Scholes & Jessica SheaWe are an industry filled with remarkable, strong, passionate, driven, and creative WOMEN. This month we celebrate women's history, which was motivation for having some conversations with women who are making a difference in the industry at-large and on individuals personally. On this uplifting episode we chat with two women entrepreneurs who happened into the beginnings of their businesses (years ago now) AND discovered opportunities to change and grow their businesses in inspiring ways. With all of the difficulties of the past two years, it's important to hear the GOOD. To hear the SUCCESS. And...
2022-03-1042 min
Trade Show Talk Podcast"Start with Kindness" - a Deeper Look at DEI with Tony ScurryEvery individual has different impressions of what diversity, equity, and inclusion means. Some of us tend to have very narrow views of what the issues are. We might not fully understand, for example, that inclusion should always consider the food and beverage choices that we make for our guests. On this episode we hear from a bright industry professional who has a unique perspective, based on all of his lived experiences. This is a more personalized look at DEI that can help us all look at it through a different lens. He also wants a diverse pool o...
2022-02-2445 min
Trade Show Talk PodcastA Thoughtful, Updated Conversation about DEI with Experts, Melissa Majors and Greg DeShieldsDid you know there are 19 different facets to diversity, equity, and inclusion? 19! It IS about ethnicity and race, but it really is about so much more. Our guests on episode three wanted to have a conversation around where things are now within the meetings & events industry (and beyond). They didn't want to revisit the same conversations, but to look at what's most important NOW around DEI, and to set the stage for the change that is still to come. Melissa Majors and Greg DeShields are the perfect combo to show us the progress, the insights...
2022-02-0942 min
Trade Show Talk PodcastBuilding a Career in Community with RD WhitneyCommunity is no longer just an entity. It is a career path, and RD Whitney helps us understand this deeply on this episode! Online / virtual events are not a new concept and RD was involved in advancing them back in '07-'10. He fully believes it was the current pandemic that was the "slingshot" to show how important community is. Whether your events are online or in person, they are a catalyst to complement year-round communities for our audiences. "Events are the culmination of community." And there's now an institute for community professionals, t...
2022-01-2735 min
Trade Show Talk PodcastCommitment to Community with PCMA's Chief Community Officer, Meredith RollinsCommunity has always been important within the meetings and events industry, and the last couple of years have elevated just how crucial it is! On this episode we explore how PCMA is embracing the 365-community approach and it gets us thinking about how we should all approach it. Our guest on this inaugural episode of the "Trade Show Talk" podcast is Meredith Rollins, Chief Community Officer at PCMA. She truly shows us exactly why a position like hers is needed. "And with the mentality of putting the customer at the center, you have to organize...
2022-01-0930 min
Trade Show University for Virtual & Live EventsIndustry Update for March 15, 2021 - Wait...is that a LIVE Event??Trade Show and Event Industry Update for 3/15/21Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line.There is so much happening throughout the industry and around the world.Let’s talk good news! With all that the industry has endured over the past year, just about any news...
2021-03-1512 minTrade Show University for Virtual & Live EventsEp 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are ImportantEp 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important** This Episode Sponsored by Audible! **Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu ---------------------------------------------Let’s talk about what’s happening right now in the Events industry. The events industry is hurting! And there are so many businesses involved when you really think of it. One big national show can bring business to the convention space, catering, restaurants, transportation, hotels, airlines, parking, and so much mor...
2020-06-1517 min
2019-11-1100 min
Grassroots MarketingASD Market Week Part 2 With Ed LynchASD Market Week Part 2 With Ed Lynch on Grassroots Marketing. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbre...
2019-09-0918 min
Grassroots MarketingASD Market Week Part 1 With Ed LynchASD Market Week Part 1 With Ed Lynch on Grassroots Marketing. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbre...
2019-09-0931 min
Grassroots MarketingAffordable Shopping Destination Market WeekAffordable Shopping Destination Market Week with Vic Carretti, Business Development for ASD Affordable Shopping Destination Market Week. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact...
2019-08-2751 minMaking a MarketerExhibiting as Part of Your Marketing StrategyMegan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.
Guests...
Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer.
Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate ab...
2018-02-0651 min
#EventIconsHow To Create The Best Trade Show Booth – Episode 67No one wants to be lost in the crowd at a trade show! Our ICONIC panelists are going to tell you how to make sure your booth gets the attention you want. We’re excited to welcome Julien Rio (Founder of MyFairTool and Author of Trade Show Chronicles) and Trevor Lewis (Branding Consultant and Mobile Activation Specialist) to the show. Now you can create a booth that will stand out among all the rest and get you results! Tune in to learn how YOU can create the Best Trade Show Booth!
We want to help keep you up...
2017-07-051h 05
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded91 - Product Manufacturing and Fulfillment Best Practices | feat. Filip ValicaAt what point in my project is it best to work on the product manufacturing and fulfillment side of things? Shouldn’t I wait until after I have funding? Actually, quite the opposite is true. If you get funded and can’t fulfill products, your campaign will fail. It is important to know what your manufacturing process, supply chain, and costing look like, all before you launch, so you can set an appropriate funding amount. Listen to this episode to get all the information you need about manufacturing and fulfillment from today’s guest, Filip Valica, founder of The Produc...
2017-05-0900 min