Shows
Grow SessionsCarl Gianonne, Trade Roots - Price Wars & Vertical Dreams: Building Trade Roots in MA CannabisIn today's episode, guest host Mark Doherty joins Carl Giannone, Co-Founder of Trade Roots in MA, for an insider's perspective on building and operating a vertically integrated cannabis business in one of the most competitive markets. This episode dives into market dynamics, price compression, and strategic decision-making — with a focus on the MA cannabis landscape.Carl provides a overview of his journey from Wall Street to cannabis cultivation, beginning with a life-changing conversation on a mountain in OR and his mother's battle with cancer. The conversation unpacks the transformation of the MA market, from early-stage premium pricing to...2025-08-0759 min
Grow SessionsCarl Gianonne & Jesse Pitts, Trade Roots: Redefining Cannabis From the Inside OutToday on Grow Sessions we navigate the complex waters of legal cannabis with a unique perspective with Carl Giannone and Jesse Pitts, Co-Founders of Trade Roots Cannabis in MA. Their journey begins with Jesse's incarceration for cannabis-related offenses—a pivotal moment that would inspire their commitment to transforming the industry through legitimate means. Tune in for an episode titled “Trade Roots: Redefining Cannabis from the Inside Out” as they recount their experiences with your host, Tony Pavlakis.In an industry marked by over-regulation and ongoing change, their transition from the illicit market to legitimate business provides meaningful perspe...2024-10-0952 min