Shows
GroundworkEpisode 53 - The Case for Fewer, Deeper Tech PartnershipsRon Piovesan is back on Groundwork, this time to share why Okta is going deep with fewer partners instead of going wide. In this episode, Ron unpacks the strategic shift from managing a broad ecosystem to focusing on a small number of high-impact partnerships. He shares how his team aligns long-term product roadmaps and go-to-market strategies with just six partners, while still supporting a vibrant integration ecosystem.Our favorite takeaways:- Focusing on fewer, high-impact partners enables deeper collaboration and better returns- Empathy is essential for...2025-05-2738 min
GroundworkEpisode 52 - Roman Lobas of FuelfinanceIn this episode, Roman Lobas, Head of Partnerships at Fuelfinance, joins Tai Rattigan to explore the dynamics of venture partnerships. Roman breaks down how to build trust with VCs, align incentives, and craft a value proposition that gets remembered. Drawing from his experience at Deel, Roman shares actionable strategies for scaling partnerships and fostering long-term relationships with investors.
Our favorite takeaways:
- Building trust with venture capitalists
- Aligning incentives with VC goals
- Simplifying your value proposition for clarity and impact
- Leveraging success stories to strengthen relationships
- Creating partnerships with non-investor VCs
Timestamps:
2:30 Lessons from Katalista...2024-12-1243 min
GroundworkEpisode 51 - Andrey Lipattsev of GoogleIn this episode, Andrey Lipattsev, from Google's Chrome Privacy Partnerships team, shares his journey from trust and safety roles to leading product partnerships at Google. He discusses the Privacy Sandbox initiative, which aims to update outdated technologies and enhance user privacy.
Here are some of our favorite takeaways:
- Overview of the Privacy Sandbox initiative
- Importance of ecosystem connectivity and communication
- Role of developer relations in partnerships
- Strategies for building internal advocacy
- Collaboration with developer relations teams
Timestamps:
10:02 Chrome Privacy Sandbox
17:20 Partnering with Google
24:01 Open Web and Ecosystem Responsibility
31:25 Empowering Developer Advocates
39:17 Role of Developer...2024-11-2944 min
GroundworkEpisode 50 - Jen Waltz of Kron TechnologiesIn this episode, Jen Waltz, Founding VP of Global Alternate Channel Sales at Kron Technologies, shares her extensive experience in business development, focusing on digital transformation, strategic partnerships, and cybersecurity.
Here are some key highlights of our conversation:
- The evolution and importance of OEM partnerships in SaaS and software.
- AI's impact on OEM manufacturing and predictive analytics.
- Strategies for managing channel conflict and partner ecosystems.
- The significant role of cybersecurity in partner-driven revenue generation.
- Importance of clear joint value propositions in partnerships.
- Tips for effective partner engagement and lead generation.
Timestamps:
2:05 OEM Partnerships
7:05...2024-11-1541 min
GroundworkEpisode 49 - Daisy Urfer of AlgoliaIn this episode, Daisy shares her unconventional journey from a background in child development to becoming a leader in cloud partnerships. She offers insights into balancing internal and external partnership efforts and the strategic role of SI partners in cloud ecosystems.
Here are some key highlights of our conversation:
- The role of transferable skills in career transitions.
- Complexities and strategies in managing cloud partnerships.
- Importance of participating in cloud provider programs.
- Best practices for maintaining marketplace listings.
- Balancing internal collaboration with external partnership efforts.
- Strategic involvement of SI partners in cloud ecosystems.
Timestamps:
2:49...2024-10-1447 min
GroundworkEpisode 48 - Rachel Fefer of BloomreachIn this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable companies like Bloomreach and Magento, the transition to partner-led services, the importance of executive buy-in, and the unique dynamics of the Israeli tech ecosystem.
Key takeaways include:
- Strategies for ensuring partner quality and client satisfaction.
- Navigating acquisitions and the impact on company culture and operations.
- The role of partnerships in driving operational efficiency and growth in competitive markets.
Timestamps
6:56 Business Strategy at Bloomreach
11:30 Partner Services Compensation Change
13:52 Challenges with Partner Contracting
17:27 Importance of Internal...2024-09-0643 min
GroundworkEpisode 47 - Jennifer Rhima of Apollo.ioIn this episode, Jennifer Rhima, Director of Partnerships at Apollo.io, discusses her journey in building successful partnerships across the globe. From her early days as a congressional intern to leading partnerships in the Middle East and North Africa, Jennifer shares insights on adapting to diverse business cultures, proving the value of partnerships, and scaling teams from scratch.
She and Tai cover the following:
- Sales experience as the foundation to become a good partnerships manager
- Leveraging in-person connections to build effective partnerships in international markets.
- The importance of collaboration between partnerships and revenue operation teams to...2024-08-2354 min
GroundworkEpisode 46 - Kyle Schroeder of Movable InkIn this episode, Kyle shares his career journey in partnerships from an intern at ExactTarget to his current role. We covered the importance of structured partnerships, the transition from ExactTarget to Salesforce, and the strategic role of partnerships at Movable Ink. (movableink.com) Kyle explains how his team supports sales regions, measures success through partner involvement in revenue, and the significance of building long-term relationships.
Here are our favorite takeaways:
- Strategies for securing resources and aligning partnership goals with company objectives.
- The role of storytelling and data in demonstrating the value of partnerships.
- The benefits of...2024-08-1245 min
GroundworkEpisode 45 - Eleanor Thompson of BranchworksIn this episode, Tai Rattigan chats with Eleanor Thompson about her journey in partnerships, from starting at Blue Prism to founding Branchworks. They discuss the concept of a funded head, the importance of internal enablement, and strategies for aligning sales and marketing teams.
Eleanor also shares practical tips on navigating attribution challenges and building strong partner relationships. This episode is packed with actionable insights for anyone looking to enhance their partnership strategies and drive business growth.
03:26 - The Concept of a Funded Head
05:06 - Role and Experience...2024-07-2651 min
GroundworkEpisode 44 - Alexander Shyshko of Outbound FunnelIn this episode, Alexander Shyshko takes us through his career journey, starting in direct sales and his transition to partnerships. Now the CRO at Outbound Funnel, Alex shares his insights on how his passion for building relationships has shaped his career and current role.
He and Tai cover the following:
- Differences between working in tech companies and running an agency.
- The importance of capacity planning in agencies.
- Strategies for managing capacity, including efficient hiring and talent deployment.
- The role...2024-07-1240 min
GroundworkEpisode 43 - Jim Misuraca of RainFocusTai Rattigan chats with Jim Misuraca, a channel sales and partnerships veteran, particularly in the martech, data, and ad tech spaces. Jim shares his journey from product management to the front lines of sales and partnerships and the insights he gained.
In this conversation, Jim and Tai explore:
- The complexities of forming strategic partnerships and the need for alignment with company culture and executive support.
- A framework that breaks down partnerships into recruitment, sales, enablement, marketing, and technical integrations.
- Understanding the broader ecosystem and identifying potential acquisition targets through partnerships
- Setting clear metrics, maintaining open...2024-06-2745 min
GroundworkEpisode 42 - Rachel Collie of UnanetIn this episode, we chat with Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, as she discusses her journey as a Partnership Leader in an army of one team. We'll take a look at the challenges she faces in her role and insights on aligning partnership goals and your company's strategic objectives.
She and Tai cover the following:
- The importance of alignment, relationship-building, and clear communication in building successful partnerships.
- Leveraging technology to enhance efficiency in partnership management.
- The value of mentoring for career progression in partnership roles.
- Being selective with partnerships and...2024-06-1546 min
GroundworkEpisode 41 - Hugh Durkin of appmarketplace.comIn this episode, we chat with Hugh Durkin, Founder of appmarketplace.com. He shares his journey of building app marketplaces, from his time with top companies Facebook, HubSpot, and Intercom to founding his own venture in the same space.
In this conversation, he and Tai cover:
- Enabling business growth and scaling a platform business through partnerships.
- How to understand customer needs and properly align partnerships.
- Getting executive buy-in for your partnership and platform strategy.
- The role of marketplace listings in boosting customer acquisition and revenue growth.
Partnership Leaders is a premier industry association for partnership...2024-05-311h 01
GroundworkEpisode 40 - Clinton Senkow of Senkow VenturesIn this episode, Clinton Senkow, Managing Director at Senkow Ventures, shares his experience in advising partnerships for companies in tech and other sectors.
He and Tai covers:
- The importance of partnerships for businesses of all types and sizes.
- Why you need personal branding, thought leadership, and a profile to establish credibility in the space.
- Creating win-win partnerships where both parties understand the value they're getting.
- How simplified partnerships can be more successful.
- The existence of partnerships within companies with no formal partner program.
Partnership Leaders is a premier industry association for partnership, channel, and...2024-05-1747 min
GroundworkEpisode 39 - Gil RogoffIn this episode, Gil Rogoff, Head of Global Strategic Partnerships and Alliances, discusses the challenges and dynamics of working with media and digital agencies.
He and Tai Rattigan will discuss:
- Increasing surface area by attending events, joining communities, and pursuing personal passions.
- How connecting more people creates value and meaningful opportunities.
- Navigating common challenges in media and digital agency partnerships like budget constraints and shifting priorities.
- Investing in lifelong learning and personal development for growth and building meaningful connections.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a...2024-05-0446 min
GroundworkEpisode 38 - Greg Portnoy of EulerIn this episode, Greg Portnoy, Co-Founder & CEO of EULER, joins Tai to discuss the importance of partnerships, the challenges Partnership Leaders face, and how EULER aims to address these issues.
In this conversation, Greg discusses:
- The need for establishing a structured data-collection process to make informed decisions and drive measurable impact.
- Venture Capital's impact on partnerships and the need for a shift towards profitability and efficiency
- Building clear expectations and mutual success plans with partners to ensure alignment and meaningful results.
- How Euler enables partner teams to create real efficiency, leverage, and measurable impact.
Partnership...2024-04-2248 min
GroundworkEpisode 37 - Cory Snyder of TeamworkIn this episode, Cory Snyder, Head of Partnerships at Teamwork.com, discusses his journey and experience building and managing successful company partnership programs.
He and Tai delve into strategies and tactics for creating effective partnerships, the importance of understanding and meeting partner needs, and the role of data in driving partnership strategies.
Cory discusses:
- The importance of understanding partner needs and being prescriptive in helping them meet their goals.
- The role of data in driving partnership strategies and the need for a transparent methodology and execution plan.
- How to build partnership...2024-04-0845 min
GroundworkEpisode 36 - Ron Piovesan of OktaRon Piovesan, Senior Director of Partnerships at Okta, discusses his journey in the tech industry and the importance of partnerships in building a successful ecosystem. He shares insights from his experience at companies like Firefox and highlights the role of partnerships in driving innovation and market growth.
Ron discusses the following:
- His experience as the first partnership person at Firefox.
- The importance of understanding your offering's use case and aligning them with company strategies.
- The challenges and opportunities of working for a partnership-focused company.
- The importance of communication and collaboration between partnership and corporate development...2024-03-2244 min
GroundworkEpisode 35 - Forrest Underwood of Evergreen IndustriesIn this episode, Forrest Underwood, Founder & CEO of Everwood Industries, gives us a glimpse of what a successful partnership looks like in the defense tech industry.
Forrest covers:
- The challenges and opportunities in the defense market for startups.
- The role of partnerships in the defense industry.
- Best practices and strategies to succeed in defense tech partnerships.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
#partnerships #defensepartnerships...2024-03-1139 min
GroundworkEpisode 34 - Jake Makler of IBMIn this episode, we'll take a look at insights from Jake Makler, Partner, AI Practice Lead at IBM, and his experience running the partnerships team at Quantum Metric as its former VP, Global Partnerships & Corporate Strategy.
Jake covers the following:
- The strategic approach of partnerships as potential avenues to mergers and acquisitions.
- Practical aspects of corporate strategy and development within partnerships.
- The evolving landscape of tech partnerships, particularly around generative AI and cloud services.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members...2024-02-2550 min
GroundworkEpisode 33 - Joe Lamoureux of MerkleIn this episode, we join Joe Lamoureux, Vice President, Strategic Alliances and NAM Google Alliance Lead at Merkle, as he talks about his experience managing strategic partnerships and working with large agencies.
Joe will cover:
- The overlap between corporate development and partnerships.
- His experience of partnering with Google.
- The future of partnerships in the tech industry with the rise of AI.
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a...2024-02-1023 min
GroundworkEpisode 32 - Michal Kowalik of YextIn this episode, we dive into Michal Kowalik's journey at Yext as VP of Alliances. Michal shares insights on driving partnerships and alliances, focusing on key performance metrics, understanding local cultures, and aligning partnerships with business objectives.
Michal covers:
- Driving value through partnerships
- Data's impact on shaping partnership strategies
- Culture and regional differences' influence on partnerships
- The significance of a single key performance metric in business operations
- Leveraging technology for global betterment
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members...2024-01-2850 min
GroundworkEpisode 31 - Juhi Saha of Partner1In this episode, Juhi Saha, CEO at Partner1, joins Tai to dive deep into the Microsoft partner ecosystem and how you can stand out in this crowded marketplace.
Juhi will cover:
- Microsoft's cultural shift towards partnerships
- The Microsoft partner ecosystem and the benefits of forging a partnership with them
- The process to become a Microsoft partner
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
#partnerships #saaspartnerships #ecosystems
______...2024-01-1334 min
GroundworkEpisode 30 - Brian Peters of ShopifyIn this episode, Brian Peters, Head of Platform Partnerships at Shopify, shows us the role of partnerships in the growth and success of companies in the eCommerce space and the importance of work-life balance to succeed in partnership roles.
Brian will share:
- Insights on engaging with partners and navigating technology platforms and ecosystems
- The structure and priorities of the partnerships team at Shopify
- The importance of maintaining a balance between professional and personal life
Partnership Leaders is a premier industry association for partnership, channel, and business...2023-12-2944 min
GroundworkEpisode 29 - Joe Rice of ScreencloudIn this episode, we dive deep with Joe Rice, VP of Partnerships at Screencloud and former Head of Growth & Partnerships at Twitter’s Developer Platform, and his journey in building Twitter's developer ecosystem.
Joe covers:
- His perspective on Twitter's API and its influence on developers
- The significance of internal communication in partnerships, as it cuts across the entire business
- The importance of content creator compensation
- Key insights on Twitter's open API, guiding developers, and the vital role of partnerships for tech growth
Partnership Leaders is a premier industry association for partnership, channel, and business development pr...2023-12-1854 min
GroundworkEpisode 28 - Emily Yuhas of AwtomicIn this episode, Emily Yuhas, founder and CEO of Awtomic, joins Tai to discuss the process and benefits of building strong partnerships:
- The journey of Awtomic and how it evolved through strategic partnerships.
- Partners' significant role in Awtomic's growth and the strategies employed.
- Insights on fostering deep relationships with specific partners for maximum impact.
- How Awtomic's focus on partnership-driven product development has fueled business success.
- Navigating and leveraging the Shopify ecosystem for mutual growth and enhanced customer experiences.
Partnership...2023-12-0352 min
Partnership UnpackedHow A Serial Partnership Leader Defines Success w/ Tai RattiganThrough the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships headed in the coming years, and how do we define success? That’s what Tai Rattigan is here to help us with. Tai is a giant in the partners...2023-11-2751 min
NachoTuesday thought leadership interview series with real SaaS Founders, VCs, and LeadersNachoTuesday: HR Trends in 2023 and BeyondWelcome to NachoTuesday! In these webinars, not only will you learn about incredible new SaaS tools to grow or manage your business, but you’ll also get exclusive “behind the scenes” stories about how these companies were started, lessons from key executives, and professional insight into key industry themes. In this webinar, we'll cover the following:HR trends in 2023- AI and its effects on the job marketHow to find and hire the best talent to grow your teamAnd much more from experienced HR leaders.Listen to this exclusive interview with: Tai Rattigan: Head of Global Partnerships at Deel...2023-08-2135 min
GroundworkEpisode 27 - Whitney Williams Nicholes of Atlassian
What is Partner Marketing responsible for? Whitney Williams Nicholes shares her ideas and some great advice on how to partner with Atlassian. She also talks to Tai about:- How to get on the agenda of the Partner Marketing team at Atlassian- How to work with the Product and Marketing team when launching a Partner Marketing campaign- The strategy behind Atlaisan's marketplace that helps users and partners win.- The data that shows an increase in general user engagement for apps that have 3 or more integrations.
Partnership Leaders is a leading...2023-03-2438 min
GroundworkEpisode 26 - Teasara Thompson of Sigma ComputingWhat does a successfull partnership with AWS looks like? Teasara Thompson shares what she learned while working at AWS and also building that partnership at Redis. She also talks to Tai about:
How she is building the partner program at Sigma Computing
Tips for sales people that want to continue their carreer in partnerships
Her focus on networking and community that led her to start Black Women in Tech Sales
The lessons she learned as an SDR and how she applies them in her partner program
Partnership Leaders is a leading industry association for partnership, channel, and...2023-03-1748 min
GroundworkEpisode 25 - Sam Yarborough of PFLHow do you expand your network within the Salesforce ecosystem? Sam Yarborough, SVP of Partnerships at PFL, shares what she learned after almost 3 years of working as a Salesforce partner. She also talks to Tai about:
How having Marketing resources on your team will drive more leads and help you scale your program.
Mapping out the key players within your partner's team that can amplify your reach.
How to create joint-value propositions for your Partners.
How to improve your relationship with the Marketing team.
Partnership Leaders is a leading industry association for partnership, channel, and business...2023-03-1038 min
GroundworkEpisode 24 - Dustin Clinard of BetterworksHow do partnerships get noticed by the C-suite? Dustin Clinard, from Betterworks, shares his point of view and also talks to Tai Rattigan about:
Prioritizing driving revenue and real metrics the business needs from partnerships.
Advice for partnering with service companies from his experience selling to Fortune 500 companies.
Understanding the needs of the company today, without losing sight of what might be needed in the future.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies wo...2023-03-0236 min
GroundworkEpisode 23 - Katie Landaal of ZoominfoHow can you build a strong partnership with a marketing agency? Katie Landaal from Zoominfo shares some amazing tips based on her experience working in The Recon Group. She also talks to Tai about:
Partnering with giants like Salesforce, Google, and Microsoft while working at Zoominfo
The challenges of shifting from an old-school reseller model to cloud distribution while setting up the Partner Program at Ingram Micro Cloud.
The importance of starting small before scaling when creating a Partner Program from scratch.
Lessons for success when working with resellers.
How to transition from giving free advice to setting...2023-02-2448 min
GroundworkEpisode 22 - Kelsey Gernert Aina of HubspotIs it possible to use Hubspot to run a Partner Program? Kelsey Gernert, from Hubspot, shares how she does it and also talks to Tai Rattigan about:
- How understanding her partners personal goals helped her manage over 5000 partners at Hubspot.
- The importance of introductions when partnering with VC’s
- How partnerships helped her open 3 Boston Juicing stores in one year.
- The backward planning skills that she learned while working as a teacher.
Partnership Leaders is a leading industry association for partnership, channel, and business development le...2023-02-1646 min
GroundworkEpisode 21 - Foster Geng of AmplitudeHow do you set up your company for acquisition? Foster Geng, from Amplitude, shares his advice based on his days as a CFO. He also talks to Tai Rattigan about:
- The challenges on partnering with big SI's based on his experience with Accenture
- How to show results and set up your partner team during times of financial stress
- How partnering with a competitor might reduce competition over time
- Partner first, buy or build later.
Partnership Leaders is a leading industry association for partnership, channel, and...2023-02-0947 min
GroundworkEpisode 20 - Tessa Jones of Buy with PrimeHow do you deal with the challenges of scaling an enablement program? Tessa Jones, from Amazon's Buy with Prime, shares her approach and also talks to Tai Rattigan about:
Her experience working in retail at Nordstrom and how she brings that to her daily work.
Her first approach to ecosystems while working in Avalara.
How to set up a successful Embedded Partner strategy.
Mastering the art of partnering with agencies at Big Commerce.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner te...2023-02-0347 min
GroundworkEpisode 19 - Christine Li of G2How do you approach partner planning to make sure that it drives value? Christine Li, VP of Growth and Enablement at G2, shares her secret formula and talks to Tai Rattigan about:
- Her experience advocating for Chinese immigrants rights in Canada.
- How learning to own a number as a Sales Manager at LinkedIn helped her to succeed in partnerships.
- The strategy she developed during her first year as VP of Partnerships at G2.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s...2023-01-2743 min
GroundworkEpisode 18 - David Johnson of Forma.aiWhat makes Salesforce one of the best partner programs in the world? David Johnson, VP of BD at Form.ai, shares his experience as one of their partners and talks to Tai Rattigan about:
- What changed in the Partnerships world since he started doing this in 2007.
- Partnering with Twitter while working at Sysomos.
- How to navigate the challenges of partnering with a GSI.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at...2023-01-2035 min
GroundworkEpisode 17 - Brett Orlanski of BangoHow do you pitch business opportunities or partnerships that seem impossible? Brett Orlanksi of Bango shares his experience working with celebrities like Snoop Dog in the early days of licensing in the digital world. He also talks to Tai about:
- What lessons he took from his days in the music business to Partnerships and BD
- What's the difference between Sales, BD and Partnerships and how they relate to one another.
- Transitioning from working with Monetization in the gaming industry at Virtual Greats to mobile apps at Grow Mobile.
...2023-01-1234 min
GroundworkEpisode 16 - Shawn Li of FlipWhat does it take to crush an Amazon and T-Mobile channel partnership? Shawn Li shares his formula for success from that experience. He also talks to Tai Rattigan about:
- What B2C insights from his Amazon Music days he took to B2B partnerships
- Creating an integration with Zoom at Lever
- Wearing many hats while building a Partnerships Program at a startup like Flip
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at to...2023-01-0546 min
GroundworkEpisode 15 - Colin Puckett of AppfireWant to know how Amazon built their B2B marketplace? Colin Puckett, from Appfire, shares how it all started and talks to Tai Rattigan about:
- The challenges and strategies behind building Amazon Business.
- The difference between focusing on how you want to sell or how your customer wants to buy.
- Elevating above the transactional to become a true strategic partner.
- The benefits of being really delightful to work with.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier co...2022-12-2943 min
GroundworkEpisode 14 - Chris Murray of Lead ForensicsWhat key learnings for Partnerships success can you bring from an Account Management background? Chris Murray of Lead Forensics shares his experience with Tai Rattigan and also talk about:
- The co-selling lessons he learned while working in Finance at HSBC
- The importance of face-time when moving from a sale-to to a sale-through model
- Why it’s important to document everything and share success stories internally
- How to build the habit of working on your personal brand through LinkedIn and the PL community
- How he manages the loneliness of an exec...2022-12-2242 min
GroundworkEpisode 13 - Allison Baker of C2FOHow do you introduce partnerships to traditional executives and companies? Allison Baker of C2FO shares her experience working at American Express and navigating corporate politics.
She also talks with Tai Rattigan about:
- Partners or Frenemies? Managing overlapping services in Partnerships
- Landing a partnership with Visa at Dashlane
- Walking the fine line between partners and customers
- The challenges of becoming an executive while working on a remote setting
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Par...2022-12-1647 min
GroundworkEpisode 12 - Vikram Ghosh and Matias Madou of Secure Code WarriorIn this episode, Vikram Ghosh, SVP, and Matias Madou, Co-founder and CTO of Secure Code Warrior, talk about what you can achieve when partnerships are getting support at a C-level. They also talk to Tai Rattigan about:
- Presenting Partnerships results and getting feedback from executives.
- Bringing perspective of your workflow to other teams.
- How to choose what Partnerships to prioritize
- How to prepare for Partnerships that will take a long time to set-up.
Partnership Leaders is a leading industry association for partnership, channel, and...2022-12-0950 min
GroundworkEpisode 11 - Maryam Lahiji of Orca SecurityIn this episode of Groundwork from Partnership Leaders, Maryam Lahiji of Orca Security talks with Tai Rattigan about:
- Her experience at Dropbox.
- Navigating AWS.
- How to become a Tier 1 level Partner at Atlassian.
- Her experience moving over from Business Development to Partner Marketing.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and in...2022-12-0229 min
GroundworkEpisode 10 - Al Harnisch of RadarIn this episode of Groundwork from Partnership Leaders, Al Harnisch of Radar talks with Tai Rattigan about on how to manage the friction when working with different tech providers.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website...2022-11-2445 min
GroundworkEpisode 7 - Kelly Sarabyn of HubSpotIn this episode of Groundwork from Partnership Leaders, Kelly Sarabyn of HubSpot talks with Tai Rattigan on how the product manager owns the market place.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter2022-11-2348 min
GroundworkEpisode 9 - Tom Williams of Edge Alliance ConsultingIn this episode of Groundwork from Partnership Leaders, Tom Williams of Edge Alliance Consulting talks with Tai Rattigan on:
- How did Salesforce become Exact Target’s priority partner.
- How to get people to have patience on partnerships.
- The basic partnerships concepts that he had to revisit over the years.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in v...2022-11-2244 min
GroundworkEpisode 8 - Justin Forth of Cloud Partner StrategyIn this episode of Groundwork from Partnership Leaders, Justin Forth of Cloud Partner Strategy, talks with Tai Rattigan about:
- How he got started on Tech.
- Helping THX go from an old-school brand to working with Beyoncé.
- Helping startups navigate Amazon Web Services.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to driv...2022-11-2246 min
GroundworkEpisode 6 - Eddie Patzsch of PartnerPortal.ioIn this episode of Groundwork from Partnership Leaders, Eddie Patzsch of PartnerPortal talks with Tai Rattigan about: 1. What are some things partners expect from a partnerships team? 2. What do people look for in PRM these days? 3. What are the things that people try to get out of your product?
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to...2022-11-2138 min
GroundworkEpisode 5 - Tom Hewitt of CerosIn this episode of Groundwork from Partnership Leaders, Tom Hewitt of Ceros talks with Tai Rattigan about what partner manager did so well with Pinterest.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- Website
- Newsletter2022-11-2143 min
GroundworkEpisode 4 - Mike Vaccaro of Tray.ioIn this episode of Groundwork from Partnership Leaders, Mike Vaccaro of Tray.io talks with Tai Rattigan about how to build and maintain the trust with C-level executives at Tray.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
- We...2022-11-2148 min
GroundworkEpisode 3 - Mary Vue of SyncariIn this episode of Groundwork from Partnership Leaders, Mary Vue of Syncari talks with Tai Rattigan about how partners should create and receive value and much more.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
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...2022-11-2141 min
GroundworkEpisode 2 - Tim Tsao of StripeIn this episode of Groundwork from Partnership Leaders, Tim Tsao of Stripe talks with Tai Rattigan about building and launching the new partner program and the best steps for architecting a leading partner program.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- LinkedIn
...2022-11-2134 min
GroundworkEpisode 1 - Dan Stephen of AmplitudeIn this episode of Groundwork from Partnership Leaders, Dan Stephen of Amplitude talks with Tai Rattigan about his journey from working in finance in Australia, to launching products at Google, to leading partnerships at Amplitude.
Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
Connect with Partnership Leaders:
- Linke...2022-11-2140 min
The Partner Channel PodcastHow to Win During an Economic DownturnOur Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder of Partnership Leaders. The two talk about what they’re seeing take shape in partnerships with the current economic climate and what to be mindful of as a partnerships professional right now.2022-09-2120 min
The Michael Girdley ShowTai Rattigan, Global Head of Partnerships at Deel and Co-Founder at Partnership Leaders - The Magic of Partnering Well - The Michael Girdley Show Episode 46Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe...2022-08-111h 05