Shows
Aesthetic AF - MedSpa Marketing & Sales PodcastThe Truth About Starting Your Own Aesthetic Practice with Holly SealsIn this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world.__________________________________Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/Join Our Community...
2025-12-0915 minAesthetic AF - MedSpa Marketing & Sales PodcastFrom ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into AestheticsIf you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle.00:00 – Intro + Meet Braidee Ireland01:00 – How Braidee Started in Aesthetics03:20 – Balancing ER Nursing and Injecting06:00 – What New Injectors Should Know09:15 – Choosing the Right Practice12:00 – Training, Safety, and Standards15:10 – Braidee’s Advice for New Injectors...
2025-12-0229 minAesthetic AF - MedSpa Marketing & Sales PodcastWhat the Numbers Say About Your Medspa’s Growth with Stephanie SimkinsMoney talk doesn’t have to be scary.In this episode of the Aesthetic AF Podcast, Sam and Tara sit down withStephanie Simkins, founder of Harper & Faye Financial, to talk all thingsnumbers — from bookkeeping basics to scaling with confidence.Stephanie breaks down the biggest financial mistakes medspa owners make (hint: your bank balance isn’t your business health), how to actuallyuse your numbers to make smart decisions, and what KPIs to track before expanding your team or opening that second location.If you’ve ever thought “I’ll look at m...
2025-11-0417 minAesthetic AF - MedSpa Marketing & Sales PodcastThe Power of Networking with Heather Leopold: Building Connections that Grow Your BusinessNetworking isn’t just mingling — it’s marketing that works.In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showing up, building connections, and collaborating strategically helped her grow a thriving medspa brand.You’ll learn:•How to turn networking into real business growth•Tips for confident 30-second intros•Why consistency + authenticity beat paid ads every time00:00 – Welcome01:15 – Meet Heather Leopold03:00 – Why networking matters for medspas10:20 – The 30-s...
2025-10-2927 minAesthetic AF - MedSpa Marketing & Sales PodcastBlending Beauty and Dentistry: How Dr. Katya Kulic Is Redefining Patient Care | Aesthetic AF PodcastThis week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. KatyaKulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and confidence. It’s an insightful, down-to-earth conversation about innovation, balance, and creating a patien...
2025-10-2136 minAesthetic AF - MedSpa Marketing & Sales PodcastHow Dr. Chanique Ecby Turned Fear into a Thriving Med Spa | Aesthetic AF PodcastThis week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market authentically, finding confidence in her pricing, and facing the fear of leaving her full-time job. It’s an honest, inspiring convo about growth, balance, and building a business rooted in confidence and care.00:00 – Intro & Welcome01:00 – How Dr. Chanique Found Aesthetics02:30 – Starting with Zero Clients04:00 – Growing Without Loans
2025-10-1527 minAesthetic AF - MedSpa Marketing & Sales PodcastReal Estate Secrets Every Med Spa Owner Should Know | Aesthetic AF PodcastIn this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter.If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker.00:00 – Intro & why real estate...
2025-10-0941 min
Aesthetic AF - MedSpa Marketing & Sales PodcastBuilding a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med SpaIn this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way.If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is pa...
2025-07-1027 min
Aesthetic AF - MedSpa Marketing & Sales PodcastSecrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel - Ep 10Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily KendelWhat if your next medspa event didn’t just “go well”… but actually brought in six figures? In this episode of Aesthetic AF, hosts Sam Varner and Tara Dotson Riley sit down with Emily Kendel, founder of the SPA Project and coach to med spa owners, to discuss the secrets behind hosting a six-figure sales event. Emily talks about the importance of momentum, intention, and strategic marketing in planning successful events. She provides actionable tips on how to engage clients, set reali...
2025-06-2626 minAesthetic AF - MedSpa Marketing & Sales PodcastRedefining Women's Health & Aesthetics with Michelle Marlowe - Ep 9On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your life — not just the industry’s hustle mindset. 💡From tackling women's wellness topics to redefining success on her own terms, Michelle shares the kind of insights that make you take a deep breath and say, "Ohhh… it’s not just me."🔥 Whether you’re scaling up or choosing to stay small but powerful, this episode is pack...
2025-06-1237 min
Aesthetic AF - MedSpa Marketing & Sales PodcastMedspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris DikeThe Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.We dive deep into:Why copying what your friend’s medspa is doing could land you in serious legal troubleWhat doc...
2025-06-0428 min
Aesthetic AF - MedSpa Marketing & Sales PodcastThe Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating the chaos of motherhood. She shares what led her to step away fr...
2025-05-2233 min
Aesthetic AF - MedSpa Marketing & Sales PodcastEssential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF PodcastIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a successful med spa. Danielle shares her expertise on various touch points, including the formation, operation, and scaling of med spas, and highlights the importance of legal protection and strategic planning. The conversation covers critical topics such as forming business entities, creating custom...
2025-04-1735 min
Aesthetic AF - MedSpa Marketing & Sales PodcastMindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an InjectorIn this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode...
2025-04-1040 min
Aesthetic AF - MedSpa Marketing & Sales Podcast5 Tips For Elevating Your Medspa's Social Media Presence5 Social Media Strategies for Medspa SuccessYour social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them.From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-ing your content or considering outsourcing, this episode will give you the clarity (an...
2025-03-2618 min
Aesthetic AF - MedSpa Marketing & Sales PodcastThe Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee BlackThe Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee BlackEpisode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values.We dive deep into what it really takes to build a sustainable esthetics business, the differences between me...
2025-03-2045 min
Aesthetic AF - MedSpa Marketing & Sales PodcastHow DIYing Your Medspa Could Be Costing You More Than You ThinkIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in experts, from marketing to legal, can save you time, money, and stress. The episode also emphasizes thinking like a CEO from the start, building a strong team, and prioritizing vital business components for optimal success.What you'll learn: ✔️ Why new...
2025-03-1310 min
Aesthetic AF - MedSpa Marketing & Sales PodcastBuilding a Medspa: Brittany Bowles on Growth, Marketing, & Client ConnectionFinding Success in the MedSpa Industry with Brittany from Mind & Body Med SpaIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their successful MedSpa, and the challenges they faced and overcame, including finding the right location and expanding their space. The conversation also delves into crucial aspects of marketing, hiring, and maintaining a profitable and client-focused business in the competitive MedSpa market.
2025-03-0537 minAesthetic AF - MedSpa Marketing & Sales PodcastIntroducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for MedspasWelcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability.Hosted by:🎙 Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and wildly profitable companies.🎙 Tara Dotson Riley – CEO of Tara Lynn Media (TLM), a marketing expert specializing in premium brand growth for medspas. Tara helps aesthetic business owners establish authority and attract high-value clients.What to Expect:✔ Actionable marketing and sales strategies tailored for the aesthetic indu...
2025-02-2601 min