Shows
Breaking the CodeGLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing ShapeThe biggest health story of the year has been how GLP-1s like Ozempic are reshaping everyday life. As the holidays approach, we take a closer look at an unexpected cultural shift—the shape of Santa Claus. For nearly a century, Santa has been celebrated as a holly jolly figure with a long white beard and a big round belly. But this year we've seen depictions of Santa hitting the gym, counting calories, and even taking Ozempic.In this episode, we explore what Santa’s transformation says about society. Why are people so invested in chan...2024-12-2325 min
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingTass Tsitsopoulos- Global Strategy Director, McDonald's at Wieden + KennedyIn this episode, I talk with Tass Tsitsopoulos, the Global Strategy Director of McDonald's at Wieden + Kennedy. We discuss his early life in London, studying politics at LSE, his accidental journey into advertising thanks to Jeremy Bullmore, his life as an Account Guy at BBH, and his leap into planning. We also get to talk about his journey in the US with BBDO and McDonald's at Wieden + Kennedy. 2024-03-281h 20
Uncensored CMOThe Mac is back: how Wieden+Kennedy gave McDonald's its swaggerIn this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of their most memorable and effective work in recent years, including the "Famous Orders" and "As Featured In" campaigns.Timestamps00:00 - Intro00:56 - The difference between UK and US agencies03:15 - How did Brandon get into advertising04:52 - What makes the culture special08:07 - How W+K won the McDonald’s ac...2023-11-0847 min
On Strategy ShowcaseThe inside story behind McDonald's global "As Featured In" campaign from W+KThis time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.2023-08-2540 min
Sweathead, A Strategy PodcastWieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald'sIt's not every day you get to hear two strategy leaders compare and contrast their agency's Gold IPA Effectiveness Papers. But Senior Planner at Brave Michael Kates suggested it on Twitter and Leo Burnett's London Head of Planning Tom Sussman and Wieden+Kennedy's Group Strategy Director Tass Tsitsopoulos said "yes". So here we are–a rare day.
Tom takes us through a 15-year case study of disciplined brand building for McDonald's in the UK.
Tass shares the “Famous Orders” campaign with us.
It's a refreshing discussion that will help you understand how each agency approaches their work for McDonald's, attitudes toward...2023-01-0942 min
The WARC PodcastWARC Talks Communities and Creative EffectivenessThis week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partnerships, Wieden+Kennedy's Tass Tsitsopoulos and FCB Canada's Shelley Brown give insights into how connecting with communities led to their work's success.2022-08-2522 min
The WARC PodcastBehind the Winning Idea – 'The Travis Scott Meal'This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's: The Travis Scott Meal, winner of the Collaboration & Culture Grand Prix in this year's WARC Awards for Effectiveness.
McDonald's had several initiatives in the lead up to it's now-defined brand platform of 'famous orders' which ultimately led to the Travis Scott meal. We spoke to Jennifer Healan, VP of U.S. Marketing at McDonald's and Tass Tsitsopoulos, Planning Director at Wieden+Kennedy New York to find out more.
Stay up-to-date with the latest marketing and advertising news with our...2021-11-0449 minOn Strategy ShowcaseHow W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of WiedenJennifer Healan, VP, U.S. Marketing, McDonald's, and Tass Tsitsopoulos, Planning Director, W+K, NYC tell the story of how Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott.2021-02-121h 10
WomanthologyTalent Takeover - 2020 in (just under) 20 minutesWelcome to the eleventh episode of the Womanthology podcast.Womanthology is a digital magazine and professional community powered by female energy and ingenuity. We champion equal recognition and reward for everyone, sharing opportunities, ideas and a deep pool of collective wisdom – supporting each other to be unstoppable.This podcast takes you back through 2020 in just under 20 minutes. It’s a selection box of some of our best bits.In this episode we hear from:· Sara Danesin, critical care nurse· Jennifer Tsitsopoulos, founding member at Board of Innovation New York· Dr Hel...2020-12-0119 minWomanthologyGender Balance 2.0?Welcome to the second episode of the Womanthology podcast.Womanthology is a digital magazine and professional community powered by female energy and ingenuity. We champion equal recognition and reward for everyone, sharing opportunities, ideas and a deep pool of collective wisdom – supporting each other to be unstoppable.In this podcast we chat with Dr Duncan Brown, author, researcher, government adviser and Womanthology associate. Duncan shares his key takeaways from the recent Womanthology lift-off event, where he was a panellist. (You can watch the webinar over on our YouTube Channel). What impact is the COVID-19 crisis ha...2020-07-2839 min
The Duke Leverage Show - A League of His OwnEP78_Underbelly, Princes of Pop, DunkachinoDuke hooks up with Underbelly extraordinaire Alex Tsitsopoulos, gets locked in his mates' older brother's bedroom, sticks a nickname, gets recognized in public, pours over a budding film career, pits the Purple One against the Moonwalker, sells out his artistic integrity, Dunks a Chino and starts a food blog.2018-02-281h 51