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Tatiana Bonneau
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SmartBranding.com Podcast
Ep.99 | Exploring the Power of Branding and Domain Names: 2023 Retrospective and Lessons for 2024
In our special end-of-year podcast episode, we brought together a diverse group of experts, each offering unique insights into the world of branding. In this episode, we'll look back at the key events of 2023, discuss current branding trends and important changes, and share ideas to help you prepare for what 2024 might bring.
2023-12-28
1h 30
SmartBranding.com Podcast
Ep.98 | Empowering Women in Finance: Angela Duncan's Journey to Success
Our guest for this episode is Angela Duncan. Angela is Empower HER Money Podcast host, best-selling author, and speaker. With over 25 years dedicated to studying personal finance, Angela has refined her expertise, using it to inspire hope and empower others through financial literacy.
2023-12-22
20 min
SmartBranding.com Podcast
Ep.97 | Saving Lives and Simplifying Care: Dr. David Bessler's Vision for Veterinary Emergency Medicine and Innovation at VEG
Our guest for this episode is Dr. David Bessler. As a career emergency veterinarian since 2003, David has a passion for helping people and their pets when they need it most. We will talk about emergency veterinary medicine and patient care, branding and marketing strategies, AI, creativity, the future of veterinarians and more.
2023-12-13
40 min
SmartBranding.com Podcast
Ep.96 | Rohit Bhadange: Navigating Sales Tax Challenges and Revolutionising the Industry with Zamp
Our guest for this episode is Rohit Bhadange, an entrepreneur with a diverse background that spans over private equity, real estate, and angel investing. Rohit is the co-founder and CEO of Zamp.
2023-12-03
43 min
SmartBranding.com Podcast
Ep.95 | Why PR Matters: Expert Advice for Branding Success with Jay Jay from Whitefriar
Our guest for this episode is Jay Jay, the founder of Ace of Spades PR, co-founder of Whitefriar Media, owner of REDx Magazine, and a renowned PR specialist known for his client-centric approach.
2023-11-28
52 min
SmartBranding.com Podcast
Ep.94 | Inside the World of PR with Curtis Sparrer from Bospar PR
Our guest for this episode is Curtis Sparrer - co-founder of Bospar PR. Having worked with brands like PayPal, Tetris and the alien hunters of the SETI Institute, Curtis is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek.
2023-11-24
48 min
SmartBranding.com Podcast
Ep.93 | The Power of Words: Alexandra Watkins on Crafting Standout Brand Names
Our guest today is Alexandra Watkins, a leading and outspoken authority on brand names and author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick”, a go-to resource for leading branding and naming firms nationwide.
2023-11-20
41 min
SmartBranding.com Podcast
Ep.92 | SEO Expert Insights: Interview with Nikola Minkov, Founder of Serpact & Trackian
Our guest for this episode is Nikola Minkov, an entrepreneur, SEO expert, founder of SERP Conf, SERP Acad and most recently - Trackian. Nikola is also an experienced public speaker and a lecturer at Sofia University and various international institutions in Italy and Japan.
2023-11-13
46 min
SmartBranding.com Podcast
Ep.91 | Mastering Naming: A Conversation with Siegel+Gale's Naming Expert Aaron Hall
Our guest for this episode is Aaron Hall, group director and naming expert at Siegel+Gale, one of the global top brand strategy and design companies.
2023-11-13
47 min
SmartBranding.com Podcast
Ep.90 | Unlocking LinkedIn's Hidden Treasure: The Power of Comments with Bogomil Stoev and Commenter AI
Our guest for this episode is Bogomil Stoev, an entrepreneur with over 15 years of experience in digital marketing. Over the years, he has gained expertise as an affiliate marketer, digital marketing consultant, conversion rate optimization expert, CMO, and podcast host.
2023-11-02
30 min
SmartBranding.com Podcast
Ep.89 | Building Your Brand: Mastering Content Marketing with Vanhishikha Bhargava
Our guest for this episode is Vanhishikha Bhargava. With over eight years of experience working closely with B2B SaaS companies across various industries, including eCommerce, HRTech, EdTech, Marketing and Sales Automation, MarTech, and more, Vanhishikha is a full-stack Content Marketer and B2B Content Writer.
2023-10-25
31 min
SmartBranding.com Podcast
Ep.88 | Mastering the Art of Naming and Branding: Insights from Mark Gunnion
Our guest for this episode is Mark Gunnion, widely recognized as "the Naming Guy." Mark is a seasoned naming consultant working with clients and agencies to create unique and memorable name ideas.
2023-10-20
38 min
SmartBranding.com Podcast
Ep.87 | Unlocking Business Success: Insights and Strategies from Sohin Shah, a Prolific Entrepreneur and Investor
Our guest for this episode is Sohin Shah, entrepreneur, angel investor and startup mentor. He is passionate about startups and loves discussing new ideas.
2023-09-27
28 min
SmartBranding.com Podcast
Ep.86 | Austine Esezobor: Unveiling Brand Search Optimization, Corroboration, Knowledge Graphs and Domain Consistency
Our guest for this episode is Austine Esezobor, an SEO Consultant specialising in Brand SERP optimisation. He is also the Founder and Host of the Democratizing SEO Podcast.
2023-09-26
33 min
SmartBranding.com Podcast
Ep.85 | Unlocking Success Online: Darwin Liu's Insights into Digital Marketing
Our guest for this episode is Darwin Liu, the founder and CEO behind X Agency - a dynamic team of growth engineers and digital storytellers.
2023-09-06
27 min
SmartBranding.com Podcast
Ep.84 | Brands and Beyond: A Conversation with Industrial Designer Jackson Hedden
Our guest today is Jacskon Hedden, an industrial designer whose company designs unique products for startups, companies, and everything in between.
2023-09-05
34 min
SmartBranding.com Podcast
Ep.83 | Unveiling the Trainual Journey: Jonathan Ronzio's Insights on Entrepreneurship and Brand Building
Today, our guest is Jonathan Ronzio. He's an entrepreneur, an avid marathon runner, a mountain climber, an award-winning adventure filmmaker (Between The Peaks), an outdoor content creator, and a gifted music creator.
2023-09-01
40 min
SmartBranding.com Podcast
Ep.82 | From Adventures to Online Ventures: James Oliver's Story
Our guest for this episode is James Oliver. James is a digital entrepreneur, world explorer, and SEO expert passionate about niche website building, and the proud owner of Oliver.com.
2023-08-29
20 min
SmartBranding.com Podcast
Ep.81 | Humanitarian Impact in Times of Crisis: Charles Tiné and The Small Projects Team
Today our guest is Charles Tiné, entrepreneur and President of The Small Projects Team. Born out of international collaborations in Ukraine, Poland, and France, this NGO is committed to making a rapid, direct humanitarian impact. They work on diverse projects, from children's welfare to medical aid and even entrepreneurial efforts for reconstruction in affected areas.
2023-08-04
43 min
SmartBranding.com Podcast
Ep.80 | From Band to Brand: Haylee Kalani’s Journey in Marketing
Today, we're joined by Haylee Kalani, a seasoned marketing professional with over a decade of experience. Haylee focuses on creating attention-grabbing content, leading dynamic creative teams, and crafting outstanding advertising campaigns. She is a firm believer in teamwork and is known for unlocking the full potential of marketing teams to drive profitable returns.
2023-07-06
33 min
SmartBranding.com Podcast
Ep.79 | The Art of LinkedIn Branding: Expert Tips with Donna Serdula
Today, our guest is Donna Serdula, who specialises in LinkedIn branding and optimisation., Donnabringing haswith her a decade of experience assisting professionals in unlocking their full potential on the platform. Join us as we learn from her expertise and discover the secrets to building a standout personal brand on LinkedIn.
2023-06-19
34 min
SmartBranding.com Podcast
Ep.78 | Digital Real Estate: The Power of Domains with Andrew Rosener
Today, our guest is Andrew Rosener, who needs no introduction in the domain space. For anyone else, Andrew is the founder and CEO of MediaOptions, the world's leading domain brokerage firm, co-founder of Ganjapreneur and Apein Productions, entrepreneur, investor, and generally a trusted authority, and strategic advisor in the digital asset space.
2023-05-31
1h 00
SmartBranding.com Podcast
Ep.77 | Empowering Entrepreneurs to Lead: An Insightful Conversation with Vamsi Polimetla
Today our guest is Vamsi Polimetla, an entrepreneur and leadership coach who founded the Make More Leaders program, where he helps entrepreneurs become better leaders and elevate their teams.
2023-05-15
26 min
SmartBranding.com Podcast
Ep.76 | Tony's Work as a Life Coach and Business Strategist: Insights into the Essence of Success
Today our guest is Tony Kitchens, an entrepreneur, philanthropist, author, and speaker who believes in helping others succeed in business and life through trusted counsel, clarity, and accountability.
2023-04-13
47 min
SmartBranding.com Podcast
Ep.75 | Strategies for Success: Mr Marketology's Tips on SEO, Domain Names, and AI in Marketing
Today our guest is Jeff (Mr. Marketology) Beale. Jeff is a Marketing Strategist and best-selling author who has helped businesses increase their clientele monthly without the need to increase their ad spend by teaching them how to leverage authority marketing techniques that he coins "Marketology".
2023-03-31
39 min
SmartBranding.com Podcast
Ep.74 | The Art of Branding: Lessons from David Aaker, the Father of Modern Branding
Today our guest is David Aaker, known as the "Father of Modern Branding" and a respected authority in the field. David has contributed significantly to the science of marketing and has developed several widely recognised branding concepts, such as the Aaker brand vision model. His achievements earned him numerous awards, including induction into the American Marketing Association Hall of Fame in 2015.David is also a prolific author, having written 18 books and hundreds of articles. His books, including "Aaker on Branding: 20 Principles That Drive Success," "Brand Relevance," and "Building Strong Brands," have been translated into 18 languages and have sold over 1 million...
2023-03-31
37 min
SmartBranding.com Podcast
Ep.73 | Nick Linck and The Residency: Empowering Young Entrepreneurs with Better Education
Today our guest is Nick Linck. Fueled by a profound passion for entrepreneurship as a catalyst for positive societal change, Nick pursued a degree in computer science from the University of Michigan, equipping him with the necessary skills to establish a technology-driven company. As a dedicated entrepreneur, Nick is currently focused on revolutionizing higher education, striving to create a better future for all.
2023-03-31
26 min
SmartBranding.com Podcast
Ep.72 | Off the Grid and Beyond: Lary Sims' Filmmaking Legacy
Our guest today is Lary Sims. Lary was diagnosed with dyslexia at a young age, making reading and writing a challenge for him during his early years. Despite this, he managed to overcome his difficulties and went on to become a successful writer and filmmaker.
2023-03-22
34 min
SmartBranding.com Podcast
Ep.71 | Sam Eisenberg on the Art of Pitch Deck Design
Sam is a seasoned entrepreneur and startup advisor, who has been involved in various ventures over the years. With his extensive knowledge and experience in business strategy, fundraising, and growth hacking, he has helped many startups achieve their goals. In this episode, Sam will be sharing his insights on entrepreneurship, startups and designing winning pitch decks.
2023-03-14
23 min
SmartBranding.com Podcast
Ep.70 | Mastering SEO for Long-Term Ranking Success: Insights from Brandon Leibowitz
Today our guest is Brandon Leibowitz. Brandon is a digital marketing expert with over 14 years of experience helping websites rank higher on Google using SEO strategies.
2023-03-13
29 min
SmartBranding.com Podcast
Ep.69 | Investing Made Easy: An Interview with Wizest's Founder Axel Thibon
Today our guest is Axel Thibon, an entrepreneur who has been working in finance for over six years and, through his experience, understood that a great number of people think that investing is complicated and intimidating. He created Wizest, a platform to make investing accessible, transparent, engaging and easier.
2023-03-13
27 min
SmartBranding.com Podcast
Ep.68 | Exploring the Psychology of Brand Love with Professor Aaron Ahuvia
Our guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.
2023-03-13
46 min
SmartBranding.com Podcast
Ep.67 | The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg
Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology. He has experience launching, expanding, and reviving startup companies in various sectors and has supported two Fortune 500 firms with their startup initiatives. Mark has contributed to the development of academic programs at MIT and HBS. He has built several marketplaces for labour, lead generation, video, content, and finance.
2023-02-28
27 min
SmartBranding.com Podcast
Ep.66 | From Boutique to Brand: Ksenia's Journey of Personal Branding in Luxury Jewellery
Today our guest is Ksenia Mirella. Ksenia is a London-based entrepreneur, owner of the modern jewellery brand Ksenia Mirella.
2023-02-28
28 min
SmartBranding.com Podcast
Ep.65 | Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar
Today our guest is Monica Sharma-Patnekar. She's an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google. Monica is the creative force behind Business with Monica, a consultancy and coaching firm specialising in brand development and growth strategy.
2023-02-27
29 min
SmartBranding.com Podcast
Ep.64 | Unlocking the Secrets of Successful Social Media Marketing with Hannah Acosta
Today our guest is Hannah Acosta. Hannah is a highly skilled Social Media Manager with a strong track record in the marketing and advertising sector and the non-profit arena. While working at Ugly Mug Marketing in Alexandria, Louisiana, she has developed her expertise in Social Media, particularly in the areas of Facebook advertising, strategic planning, and content development on both Instagram and Facebook.
2023-02-13
37 min
SmartBranding.com Podcast
Ep.63 | Unleashing the Power Within: A Journey with Vincent Cheng on Entrepreneurship, Buddhism, and Life Coaching
Today our guest is Vincent Cheng. Vincent has written the book "Heal The Source", heads two companies as their founder and CEO, practices as an Infinity Coach, and works as a psychotherapist. His extensive travels to 32 countries worldwide have helped him cultivate a deep understanding of different cultures and human nature. He had been visiting Japan every year since 2013 and even lived with a Zen Buddhist monk in a 600-year-old temple until the COVID-19 pandemic halted his travels in 2020.
2023-02-09
47 min
SmartBranding.com Podcast
Ep.62 | Building Success Through Strategic Leadership: An Interview with Lee Wochner of Counterintuity
Today our guest is Lee Wochner. Lee is highly esteemed for his strategic leadership and facilitation abilities, which he has developed through over 25 years of organisational consulting, both independently and with Counterintuity. Today with his team Lee is serving a wide range of clients, including non-profits, government agencies, Fortune 500 companies, and small businesses. He holds a BA in Literature and Language from Stockton University and a Master's in Professional Writing from the University of Southern California. A sought-after speaker, Lee has been recognised by the state of California as a "California Thinker."
2023-02-09
30 min
SmartBranding.com Podcast
Ep.61 | Transforming Organisational Cultures Through Software and Training: An Interview with Wade Bruffey, Co-Founder of GoMobi
Today our guest is Wade Bruffey, an entrepreneurial business and career coach. Wade assists individuals in discovering their passions and provides them with the tools, strategies, and techniques to excel in their pursuits.
2023-02-09
24 min
SmartBranding.com Podcast
Ep.60 | Uncovering the Value of Customer Engagement with Michael Solomon
Our guest today is Michael Solomon, one of the Top 10 Most Productive Scholars with published research on consumer behaviour, fashion psychology, branding, retailing, and marketing research in numerous academic journals. He has written over 30 books on these and related topics, as well as many feature articles in national magazines.
2023-02-02
59 min
SmartBranding.com Podcast
Ep.59 | Podcasts as a Powerful Marketing Tool: An Exploration with Noemi Beres
Today our guest is Noemi Beres. Noemi is a linguist by education who helps her clients in finding their target audience and increasing brand awareness, generating instant traffic and quality leads.
2023-01-25
27 min
SmartBranding.com Podcast
Ep.58 | Storytelling in Business Marketing: Tips from Geoffrey Klein on Using Visual Communication Effectively
Today our guest is Geoffrey Klein. Geoffrey is a TEDx Speaker, lectured at a number of universities, and is a Visual Content Producer passionate about helping people communicate more effectively through the power of story and visual communication. Geoffrey’s career over the last 25 years has been about helping connect the right message to the right audience for the greatest impact.
2023-01-22
38 min
SmartBranding.com Podcast
Ep.57 | Uncovering Authenticity: Navigating the Journey to Business Success with Cassie Watts
Our guest today is Cassie Watts, a true adventurer who sold her family home and embarked on a seven-month travelling adventure with her children. They practise home education and flexible schooling, and Cassie also helps individuals change their thoughts, mindset and habits.
2023-01-19
31 min
SmartBranding.com Podcast
Ep.56 | Mastering the Art of Public Speaking: A Conversation with Brenden, Founder of MasterTalk and Rockstar Communicator
Our guest today is Brenden Kumarasamy, a public speaking coach who helps entrepreneurs from all walks of life become top 1% communicators in their industries.Brenden has a YouTube channel called MasterTalk, where he provides free speaking tips. He developed his communication skills through case competitions while at university, and started his YouTube and coaching business, MasterTalk, with the mission of being the bridge between everyone's ideas and helping young people become exceptional communicators.
2023-01-18
23 min
SmartBranding.com Podcast
Ep.55 | The Art of Visual Storytelling: A Look into the Mind of Paradise Studio's Henning, and His Approach to Creating Impactful Advertisements
Our guest today is Henning Schulze, film director and artist, founder of Paradise studio, where with his team, he’s producing edgy, authentic visuals for global brands like Adidas, Audi, Dior, Porsche, and others.
2023-01-17
40 min
SmartBranding.com Podcast
Ep.54 | From Corporate IT to a Career in Music: The Inspiring Story of Mike Bankhead and His Quest for Success as an Alternative Musician
Today our guest is Mike Bankhead. Mike is a multi-talented artist from Ohio, known for his skill as a bass guitar player and songwriter who possesses a diverse range of abilities and a passion for his craft. In this conversation, we will discuss his music and efforts in marketing, branding, and promoting himself.
2023-01-17
34 min
SmartBranding.com Podcast
Ep.53 | Building a Personal Brand in the Culinary World: An Entrepreneurial Journey with Chef Dennis
Today our guest is Dennis Littley, better known as “Chef Dennis” amongst his following. Dennis is a classically trained chef with over 40 years of experience who has developed a strong personal brand. He has a website and blog where he shares helpful recipes for everyone. Dennis’s mission is to demonstrate that creating delicious restaurant-quality dishes in the comfort of one’s own home is easily achievable.
2023-01-13
54 min
SmartBranding.com Podcast
Ep.52 | Navigating the World of Media and Publicity with Tracy Lamourie, Founder of Lamourie Media
Today on the show, we are joined by Tracy Lamourie, the Founder and Managing Director of Lamourie Media Inc. Tracy is a highly accomplished publicist who has received accolades on the international stage and boasts a wealth of experience in all kinds of business sectors, across a variety of industries. She is deeply passionate about elevating important messages and advocating for those who lack representation. We are thrilled to have her here today to share her expertise on the subject of public relations and media strategy.
2023-01-10
33 min
SmartBranding.com Podcast
Ep.51 | Entrepreneurial Insights with Victoria Landa of LV Linguistics and OnlineBusinessinADay.com
Our guest today is Victoria Landa, founder and CEO of a corporate language training centre that she’s been running for the last 7 years. Victoria is also the creator of an online digital course called OnlineBusinessinADay.com, which shows coaches how to quickly and easily build a website in just a few hours.
2022-12-27
38 min
SmartBranding.com Podcast
Ep.50 | Exploring Data and Technology with Zacharias Voulgaris and One2One
We are thrilled to be joined by Zacharias Voulgaris, an experienced data science professional, as takes on the journey of launching a startup, One2One.run. Zach is a highly knowledgeable expert in information systems, data analysis, and artificial intelligence. We will talk about data, technology, and, of course, running.
2022-12-21
27 min
SmartBranding.com Podcast
Ep.49 | Building a Humanistic Brand with Arcui Usoara: An Inspiring Conversation
Today our guest is Arcui Usoara. Arcui is an internationally renowned brand strategist and design consultant, CEO of Iaculus, best-selling author of The Pointlessness of Comparing and Competing, an inspiring orator. He is known for problem-solving and creating "Aha" Moments for clients. Over 10000+ individuals and businesses have benefited from his work, which he carries forward with the legacy of his clients.
2022-12-21
35 min
SmartBranding.com Podcast
Ep.48 | Breaking the Mould: Authenticity, Building Networks and Exploring Alternative Career Paths with Cassie Spencer
Today our guest is Cassie Spencer. Cassie is an East Coaster with a passion for helping others. As a career coach, podcast host, and content creator, she uses her Happenstance podcast to tell inspiring stories of those who have found success and fulfillment in their careers. When she's not hosting her show or creating content, she can usually be found road tripping or tweeting.
2022-12-21
35 min
SmartBranding.com Podcast
Ep.47 | The Keys to Lasting Relationships: An Interview with Railey, Relationship Coach and Love Educator
We are delighted to welcome Railey Molinario to our podcast today. As a certified specialist in relationships, love, and intimacy, Railey is devoted to helping individuals and couples to build meaningful and satisfying partnerships through her acclaimed Power Couple PhD program.
2022-12-16
21 min
SmartBranding.com Podcast
Ep.46 | From South Africa to Canada: Peter's Journey as a Successful Entrepreneur and Coach
Today our guest is Peter Wright. Peter is an experienced podcast co-host, speaker, and writer. In addition to publishing a book, he has a background in coaching and consulting. His wealth of knowledge and diverse background makes him an engaging and insightful speaker. Plus, his experiences living in various places give him a unique perspective on a wide range of topics.
2022-12-12
22 min
SmartBranding.com Podcast
Ep.45 | SaaS Product Growth - What are You Getting Wrong, with Vishal Rewari from Optiblack
We are delighted to welcome Vishal Rewari to our podcast today. Vishal is an accomplished professional with more than 10 years of experience working on multi-disciplinary projects with startups, SMEs, large corporations, and government organisations.
2022-12-11
38 min
SmartBranding.com Podcast
Ep.44 | Stephane Nasser on the Rapid Growth of OpenVC and How to Secure Venture Funding
Today, we are delighted to be joined by Stephane Nasser, a functional nerd who excels at working at the intersection of these industries. With his deep knowledge and experience, Stephane brings a unique and valuable perspective to the conversation.
2022-12-07
36 min
SmartBranding.com Podcast
Ep.43 | Innovation, Courage, and Audio Branding: An Interview with Ruslana of VP Production
Today, we are joined by Ruslana Kruchek, an entrepreneur from Odesa, Ukraine and co-owner of an audio agency. I am eager to hear her insights on audio branding - what it is, why it's important, and how businesses can leverage it to their advantage.
2022-12-06
1h 01
SmartBranding.com Podcast
Ep.42 | Job hopping, innovative HR solutions and the Art of Employer Branding with Julie Bishop
Today, we are pleased to have Julie Bishop as our guest. With a diverse background in entrepreneurship, Julie has a unique perspective on employer branding and social recruiting. She started the first eco-friendly cleaning business in the UK, and her experience in this field has helped shape her approach to recruiting and talent acquisition. In our discussion, we will be exploring the services offered by JobHop, Julie's latest venture, and how the company is helping employers connect with top talent in today's market.
2022-12-05
37 min
SmartBranding.com Podcast
Ep.41 | From Computer Science Graduate to Fintech Founder: Meet Nicolas Van Hoorde, founder of Delta
Today, we welcome Nicolas Van Hoorde to our show. Nicolas is a digital expert with over ten years of knowledge and expertise across various domains. He has been instrumental in launching numerous digital products for start-ups, and has a proven track record of success in this field. We are excited to learn from Nicolas and gain insights into his approach and strategies.
2022-12-05
27 min
SmartBranding.com Podcast
Ep.40 | Digital Transformation, entrepreneurship and accessible expert consulting with David Zhang
Today our guest is David Zhang, an entrepreneur helping business owners, organisations, and even students with Digital transformation.
2022-12-03
38 min
SmartBranding.com Podcast
Ep.39 | Glenn Gardone on growing an authentic brand, company culture, dream jobs and guilt-free chocolate
Today our guest is Glenn Gardone. Glenn is a growth strategist with a proven track record of delivering immediate results. He has worked with multinational Fortune 100 brands, including some of the world's largest direct store delivery (DSD) and consumer packaged goods (CPG) companies. Presently Glenn has the job everyone dreams of - he is leading a guilt-free chocolate brand.
2022-12-02
37 min
SmartBranding.com Podcast
Ep.38 | Louise Heite on lucky encounters, living and working across borders and coaching high-achievers
Today our guest is Louise Heite. Louise has coached entrepreneurs in 27 countries and five languages. She has worked with various companies to help leaders improve their performance and make a meaningful difference in their businesses, lives, and the world.
2022-11-28
31 min
SmartBranding.com Podcast
Ep.37 | From Oracle and Zendesk to Podcast Hawk - meet Stewart Townsend and learn about channel strategy, podcasts and much more
Today our guest is Stewart Townsend. Stewart has spent the last 20 years specializing in accelerating revenue at global SaaS companies through developing and managing indirect sales programs. He is now focused on Podcast Hawk, a platform to help entrepreneurs use the power of podcasts as a marketing tool.
2022-11-28
29 min
SmartBranding.com Podcast
Ep.36 | Marketing and coding for web3, how your culinary tastes can help with naming a brand, and why not to be scared of trying something new, with James Slusser
Today our guest is James Slusser. James has over twenty-five years of experience as a business leader and a consultant working with senior executive teams in the Americas, Europe, and Asia. His experience covers industries like telecommunication, financial services, automotive, agriculture, pharma, and others.
2022-11-25
31 min
SmartBranding.com Podcast
Ep.35 | Jason Barnard, The Brand SERP Guy, talks about owning your brand online and educating Google
Today our guest is Jason Barnard. Jason is an entrepreneur, Google expert, professional musician, screenwriter, songwriter, and a blue cartoon dog (there is more, but we’ll get to it). Jason uses the pseudonym “The Brand SERP Guy” for his professional work.
2022-11-24
44 min
SmartBranding.com Podcast
Ep.34 | HR’s Most Dangerous Podcast Host, Chad Sowash on branding, naming, HR dos and don'ts and much more
Today our guest is Chad Sowash, who has a background in the military and in HR, and is presently half of the Chad & Cheese podcast, aka HR’s Most Dangerous Podcast.
2022-11-24
36 min
SmartBranding.com Podcast
Ep.33 | Sergey Leshchenko on discovering your purpose, running a business during war and how his personal struggles shaped his new startup
Today our guest is Sergey Leshchenko. Sergey is a Ukrainian entrepreneur with vast experience in both his personal and professional lives. After building a number of successful ecommerce ventures, Sergey went on a personal journey trying to find his purpose. He found money for the sake of money is not it. This is how Beverly English was born.
2022-11-22
37 min
SmartBranding.com Podcast
Ep.32 | Rish Dev on the rise of social media, how has SEO changed over time and his new startup - Edupops
Today our guest is Rishabh (Rish) Dev, an entrepreneur at Antler Vietnam, growth Marketing & eCommerce consultant, author of ‘101 Ways to Grow Your Startup’, and founder of Mapplinks and Edupops.
2022-11-19
24 min
SmartBranding.com Podcast
Ep.31 | From acting to tech geek - Caelan Huntress shares his experience and talks about smart marketing systems
Today our guest is Caelan Huntress. Caelan is an American digital nomad living in New Zealand who combines his talents as a theatrical performer and a tech geek to create compelling virtual experiences.
2022-11-18
34 min
SmartBranding.com Podcast
Ep.30 | Ask Catherine about social media marketing, Instagram for consultants and changes in consumer behaviour over the years
Meet Catherine Downes. Catherine has over 25 years of marketing & communications consulting experience, and she recently set up AskCatherine; where she helps entrepreneurs run successful marketing and communications without huge the resources of large corporations.
2022-11-17
33 min
SmartBranding.com Podcast
Ep.29 | Theresa "Sam" Houghton on content marketing for health nerds, authenticity, and writing for the right audience
Say hello to Theresa "Sam" Houghton. Sam is a writer at heart, certified health coach, and content writer that uses her expertise to bring a unique perspective to content marketing.
2022-11-14
27 min
SmartBranding.com Podcast
Ep.28 | Gideon Tomoloju talks about the importance of brand strategy and challenges of running a business in Nigeria
We talk with Gideon, founder of the Pixxis agency, which creates brand identities for global brands. We discuss branding and brand strategy, as well as why it is crucial to have the right one in place. Gideon shares how he assists his clients in developing a successful brand strategy, as well as who can benefit from Pixxis’ services. We talk about the challenges that Gideon faces while working in Nigeria and how he overcomes them. Gideon explains why he chose an international .com extension over a local one for his agency domain name.
2022-11-09
18 min
SmartBranding.com Podcast
Ep.27 | Discussing Thought Leadership, innovation, women in business and more with Daria Vodopianova
Today our guest is Daria Vodopianova, an international keynote speaker, bestselling author, and personal branding strategist.
2022-11-01
19 min
SmartBranding.com Podcast
Ep.26 | Shaun Gold shares his journey from Nightlife Ninja to entrepreneur, author and CEO advisor
Today our guest is Shaun Gold. He is a life-long entrepreneur, a two-time best-selling author, an international speaker, a counselor, and a super-connector to start-ups and standouts. And as if that was not enough, Shaun is also a Jeopardy contender, screenwriter, and founder of YouTopian Journey.
2022-11-01
39 min
SmartBranding.com Podcast
Ep.25 | Chatting about best practices for lifecycle marketing, Athletic Greens, domains and HubSpot skills with Mike K. Tatum
Today our guest is Mike Tatum. Mike has an extensive background in general marketing, digital marketing, and lead generation. He has committed his career to employ lifecycle marketing strategy and marketing automation to build successful and engaging customer journeys from initial discovery to reactivation.
2022-10-26
21 min
SmartBranding.com Podcast
Ep.24 | Ethical copywriting, email strategy and how they can help your business with Yuval Ackerman
In a world of ever-changing technology, are emails old or outdated? Is email marketing dead in 2022? Well, Yuval is here to prove that emails are not only here to stay but that a proper email strategy is an essential tool for any business's stability and growth.
2022-10-22
23 min
SmartBranding.com Podcast
Ep.23 | Dave O'Connor on self-awareness, branding, coaching and entrepreneurship
Today our guest is Dave O’Connor. He's had quite a dynamic career over the last 20 years, working in dining, psychology, politics, public relations, journalism, and startups. Today Dave runs Funbringer where he coaches individuals at a turning point in their career or purpose.
2022-10-21
19 min
SmartBranding.com Podcast
Ep.22 | Discussing innovative technology, rebrand and creating a brand with purpose with Ken Kohlmann
In this episode we talk with Ken Kohlmann, vice-president of Yarbo, an innovative technology company based in New York. Yarbo has recently been through a rebrand, it is also known as the world’s first autonomous snow removal robot. See what else is the Yarbo team up to and how they can make your life easier, on top of learning from their entrepreneurial trip.
2022-10-17
31 min
SmartBranding.com Podcast
Ep.21 | Mary Harcourt, founder and CEO of CosmoGlo Lighting shares her story, advice and insight on her entrepreneurial journey
Today we talk with Mary Harcourt, entrepreneur, speaker, founder and currently CEO of CosmoGlo LightingMary changed the world by taking a napkin sketch idea and turning it into an innovative idea through American manufacturing as a pivot during COVID. Now on the verge of being a globally distributed product, CosmoGlo has experienced hockey stick success out of the gate. Fully patented in 30 countries and with a successful first win against a European infringer. Mary shares her story, advice, and insight on her journey through product launching, scaling, and American manufacturing.
2022-10-16
35 min
SmartBranding.com Podcast
Ep.20 | Krutarth Shah helps inventors connect with investors
Our guest today is Krutarth Shah, founder and CEO of Avon River Ventures. He is an ex-Investment Banker who now helps Inventors connect with Investors.
2022-10-11
21 min
SmartBranding.com Podcast
Ep.19 | Daniel Greaves talks about B2B cold emails, prospecting, funding and bootstrapping a business in South Africa
Our guest today is Daniel Greaves, he founded a specialist cold email marketing business, that is a mix of a service and proprietary tech.
2022-10-11
36 min
SmartBranding.com Podcast
Ep.18 | HeyEveryone founders talk about SaaS, AI, investing, work and life balance and startup life
Today our guests are Nikita and Tina Blanc, entrepreneurs and partners in business and in life. We will talk about some of the startups they founded, their life journey, how their successful company was killed by Apple, their new venture, relocating a team on a short notice and much more.
2022-10-11
41 min
SmartBranding.com Podcast
Ep.17 | Swapnil Puranik discusses how to create progressive brands
Today our guest is Swapnil Puranik, founder of Verb Your Brand. Swapnil and his team focus on helping businesses of all sizes to keep up with the pace of changing customer behavior.
2022-10-11
42 min
SmartBranding.com Podcast
Ep.16 | Victoria Duben discusses her startup - Viewst, branding, naming and entrepreneurship
Viewst helps designers and campaign managers to collaborate in cloud, scale ad versioning, streamline approvals, store all projects and assets in one location and organized, and build up campaigns to go live faster.Victoria, founder of Viewst, an entrepreneur and former professional tennis player with a passion for science, spoke with us about the origins of the company, its mission, and future goals.
2022-10-11
36 min
SmartBranding.com Podcast
Ep.15 | Nichita Herput discussing the idea behind OptiOffer, the naming process, raising funds and more
OptiOffer is a revolutionary SRP (Supplier - Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers' product catalog with its resellers to automate and streamline their quoting and order creation & management.We chat with Founder and CEO Nichita Herput about how he became an entrepreneur, the idea behind OptiOffer, the naming process, raising funds and more.
2022-10-11
24 min
SmartBranding.com Podcast
Ep.14 | Enzo Mpanz and Tim Genders talk about empowering low-income communities and changing their lives for the better
Isizwe is a non-profit on a mission to open opportunities for everyone by delivering quality internet connection to areas where people struggle to get it. We talk with Enzo Mpanz and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe.
2022-10-11
43 min
SmartBranding.com Podcast
Ep.13 | Sean Tepper talks about how to launch a business during a pandemic, stock markets, branding and more
Tykr is a stock screener and education platform all-in-one that helps people get into the stock market, regardless of their level of knowledge. Since 2020 Tykr has helped thousands of investors make better investment decisions. We talk to founder Sean Tepper about the idea behind the business, the brand name, how to launch a business during a pandemic, and what to expect from Tykr in the future.
2022-10-11
27 min
SmartBranding.com Podcast
Ep.12 | The story behind Raises.com, dos and don'ts in raising funds and how to name a startup
Natu Myers is an entrepreneur, investor, and founder of Raises.com, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this interview.
2022-10-10
18 min
SmartBranding.com Podcast
Ep.11 | EXAU Olive Oil Interview with SmartBranding
Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil.EXAU is the marriage between the modern culinary needs of Americans and 75+ years of Calabrian craftsmanship.We had the pleasure to talk with Skyler and learn more about the company, the products they offer, and how they got to where they are now.
2022-10-10
57 min
SmartBranding.com Podcast
Ep.10 | Elena Silenok, Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3
Our interview series Names with stories continues its journey with a great brand name - Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.
2022-10-10
24 min
SmartBranding.com Podcast
Ep.9 | Discussing Trademarks and Copyrights with Shane Rumbaugh
Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small firm prices.
2022-10-10
52 min
SmartBranding.com Podcast
Ep.8 | Marc Cloosterman on brand transformation and the challenges and exciting developments in the branding industry
Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients from Japan to LA and anywhere in-between.
2022-10-10
38 min
SmartBranding.com Podcast
Ep.7 | Jim Heininger talks about rebranding, when is it needed and how to do it right
After over 20 years of global PR experience, Jim Heininger founded Rebranding Experts to help business owners revive their brands. Rebranding requires a lot of elements that traditional branding agencies can’t offer and Rebranding Experts brings those specific capabilities in one team. In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.I found the way Jim talks about rebranding really exciting and inspirational - different from what most entrepreneurs associate with the term and the process. In his words, a good re...
2022-10-10
40 min
SmartBranding.com Podcast
Ep.6 | Robosoft’s MD and CEO about his brand and how digitalization is changing our lives
Recently Robosoft got acquired by the Japanese TechnoPro in a $108 million deal. I had the pleasure to talk about the brand with Robosoft’s MD & CEO, Ravi Teja Bommireddipalli. We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.
2022-10-10
31 min
SmartBranding.com Podcast
Ep.5 | Fernando Nery on how to launch a startup and survive in a pandemic
It is already challenging to launch a startup anytime, anywhere, in any industry. Launching one in a pandemic, in an industry that was one of the most affected by it, is a whole other story. I spoke to one of the founders of Portão3 about how they managed to survive and thrive when so many established brands failed.
2022-10-10
34 min
SmartBranding.com Podcast
Ep.4 | MakeLoveNotPorn.com - Cindy Gallop is fighting the myths of porn with great communication
Cindy Gallop is an advertising and branding professional with over 35 years of experience working with global brands, like Coca-Cola, Ray-Ban, and Polaroid, to name a few. You may know her for her advertising career, her famous tagline "I like to blow shit up. I am the Michael Bay of business," or as the first (and to our knowledge, only!) TED speaker to ever use the words "come on my face" on stage. I had the chance to have a delightful conversation with Cindy about her project MakeLoveNotPorn.com, the importance of a good name, and how to have The...
2022-10-10
21 min
SmartBranding.com Podcast
Ep.3 | Paco Conde from Activista talks about how to bring positive change with advertising
We discuss how the idea for Mars Sucks was born and executed and touch on what do brands need to do in order to survive and thrive in a world where consumers are not impressed by pretty packaging and words but hold you accountable for your actions.
2022-10-10
36 min
SmartBranding.com Podcast
Ep.2 | Grant Powell talks about Web3 and how Curios can help everyone to mint and sell NFTs
Our new Names with stories interview features Grant Powell, an expert in developing some of the most innovative technologies and digital products, a real estate investor, and a numismatist. Grant is here to talk about one of his latest projects, Curios, a Web3 tool for every creator and business that wants to mint and sell NFTs.
2022-09-26
18 min
SmartBranding.com Podcast
Ep.1 | Chykalophia co-founder Ari Krzyzek on branding, naming and women entrepreneurs
Ari Krzyzek from Chykalophia discusses her brand and how she helps women entrepreneurs build successful businesses.
2022-09-26
19 min
Payback Time
S2E22 - Tatiana Bonneau – Domain names = digital real estate
Payback Time Podcast Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor. Tatiana Bonneau Are you sitting on a domain but not sure what to do with it? In some...
2022-07-07
47 min