Shows
Demystifying Self-Publishing with TellwellChoosing Your Publishing Path: Traditional, Hybrid, or Self-Publishing — Julie Broad | Fireside ChatGet Julie's ultimate guide for non-fiction writing and publishing - Self Publish and Succeed: https://dl.bookfunnel.com/d5dcdw2icq Get our FREE guide to self-publishing: https://publish.tellwellpublishing.co... Are you trying to decide the best way to publish your book? In today’s Fireside Chat, we’re breaking down the three major publishing paths — traditional, hybrid, and self-publishing — so you can choose the route that truly aligns with your goals as an author. We’re joined by Julie Broad, Amazon #1 bestselling author, founder of Book Launchers, creator of the #NoBoringBooks method, and host of a...
2025-12-0856 min
Demystifying Self-Publishing with TellwellTwin Voices, One Mission: Empowering Kids Through StorytellingIn this episode of Demystifying Self-Publishing, host Alyssa speaks with twin sisters Ashley and Brianna, who share their inspiring journey into self-publishing. They discuss their early creative projects, the importance of collaboration, and their motivations for writing a children's book that promotes self-confidence and mental health awareness. The sisters detail their self-publishing experience, the challenges they faced, and their marketing strategies to reach young readers. They emphasize the significance of storytelling as a tool for empowerment and express their aspirations for future projects.
2025-11-2435 min
Demystifying Self-Publishing with TellwellFrom Daydreams to Bookshelves: Zlata’s Self-Publishing StoryIn this episode of Demystifying Self-Publishing, Alyssa interviews young author Zlata, who shares her journey of writing 'Amy and the Magic Forest.' Zlata discusses her inspirations, the creative process, and how writing has helped her manage anxiety and ADHD. The conversation highlights the importance of support from family, the challenges of presenting her work, and the relatable themes in her story. Zlata also shares her future aspirations as a writer.
2025-10-1425 min
Building Loved BusinessesA Storytelling Masterclass from Tellwell Story Co.In this episode of Building Loved Businesses, Nathan Schock interviews Max Kringen, founder of Tellwell, a creative studio focused on storytelling for brands and nonprofits. Max shares the origin of Tellwell, the shift from traditional marketing to storytelling, and the importance of frameworks in creativity. He discusses the Hero's Journey framework, the significance of empathy and authority in storytelling, and the innovative Seasons of Story approach. Max emphasizes the need to democratize storytelling, making it accessible for all mission-driven organizations, and offers practical advice for improving audience engagement.
2025-09-2442 min
Demystifying Self-Publishing with TellwellCrowdfunding for Authors: Building Support Around Your StoryGet your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/In this episode of Demystifying Self-Publishing, Alyssa speaks with Julie Colvin, a bestselling author and book coach, about the intersection of wellness and storytelling. They explore how writing can be a therapeutic process, the importance of vulnerability in impactful storytelling, and the role of crowdfunding in helping indie authors bring their projects to life. Julie shares her personal journey and insights on how to effectively navigate the self-publishing landscape while maintaining creative rights. ---- Chapters 00:00 The Healing Power of Writing
2025-09-2228 min
Demystifying Self-Publishing with TellwellBeats, Books & Breakthroughs: Joe Lyons Talks 'Pain Remixed'Get your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/In this episode of Demystifying Self-Publishing, host Alyssa speaks with author Joe Lyons about his debut book, 'Pain Remixed,' which explores themes of trauma, grief, and mental health through personal storytelling and practical advice. Joe shares his journey of writing the book, the emotional challenges he faced, and the importance of having a supportive network. He discusses the shift from traditional publishing to self-publishing, emphasizing the creative control it offers. The conversation also touches on the integration of music into his work and the marketing...
2025-09-1546 min
Demystifying Self-Publishing with TellwellBreaking Myths: The Truth About Vaping and Harm Reduction with Dr Mark TyndallGet your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/ In this episode of Demystifying Self-Publishing, Dr. Mark Tyndall discusses his journey as an advocate for harm reduction and the writing of his book on vaping. He explores the challenges of public perception, the cultural differences in vaping acceptance, and the regulatory hurdles faced in promoting safer nicotine products. Tyndall emphasizes the importance of providing accurate information and the potential of vaping as a public health revolution.📚 Don't forget to: 👍 Give 5 stars🔔 Subscribe to the podcast for more self-publ...
2025-08-1336 min
Demystifying Self-Publishing with TellwellManuscript to Market: Kay Sparling on Espionage, History, and Self-PublishingIn this episode of Demystifying Self-Publishing, Alyssa interviews Kay Sparling, author of 'Mission: Thaw', a Cold War thriller that intertwines historical facts with fiction. Kay shares her unique premise of an opera singer turned CIA operative, the historical context of her story, and her personal experiences that inspired her writing. She discusses her journey through self-publishing, the challenges of navigating the publishing industry, and her marketing strategies. Kay also reveals her plans for future projects and the expansion of her series.---- 📚 Don't forget to: 🔔 Subscribe to the podcast for more self-publishing tips and re...
2025-07-2851 min
Demystifying Self-Publishing with TellwellEmpowered Authors, Evolving Industry: Tellwell's Vision For The FutureGet your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/ Join Alyssa as she sits down with Ben Belding, Tellwell's Business Development Manager, to discuss the exciting initiatives Tellwell has planned during its 10-year anniversary. From the launch of a new partnership program to showcasing authors at Word on the Street, Canada's largest literary festival, and the soft-launch of The Empowered Authors (Virtual) Summit, this episode is packed with exciting news for writers, authors and industry professionals alike.----📚 Don't forget to: Rate this podcast so others can find it!
2025-07-2125 min
Demystifying Self-Publishing with TellwellLegacy of Love: Heather Shtuka's Story of Hope and AdvocacyGet your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/In this poignant episode of "Demystifying Self Publishing," host Alyssa sits down with Heather Shtuka, author of the powerful memoir "Missing From Me." Heather shares her heart-wrenching journey of transforming personal grief into a beacon of hope and advocacy for families with missing loved ones. Discover how Heather's unwavering love for her son Ryan, who vanished in 2018, inspired her to write a book that resonates with readers across the globe. Join us as we explore the emotional labor of writing, the importance of legacy, and the...
2025-07-1448 min
Demystifying Self-Publishing with TellwellBeyond the Pages: Monika Blichar's Book and Plushie DuoJoin us as we dive into the creative world of Monika Blichar, a self-published children's author and artist. Discover how Monika transformed her passion for storytelling and art into a thriving business, complete with books, merchandise, and more. Learn about her unique approach to self-publishing, marketing strategies, crowdfunding, and the magic of keeping creativity alive.----📚 Don't forget to: Rate this podcast so others can find it!🔔 Subscribe to the channel for more self-publishing tips and resources. 💬 Share this episode with friends Be sure to follow us on Instag...
2025-07-0743 min
Demystifying Self-Publishing with TellwellVulnerability as a Superpower: Blaise Hunter's Journey to Finding Her VoiceIn this episode of Demystifying Self-Publishing, host Alyssa interviews Blaise Hunter, a self-published author and speaker, who shares her journey of writing through pain and finding her voice. Blaise discusses the importance of vulnerability in storytelling, the power of connection, and how her experiences with infertility and loss inspired her to write. She emphasizes the need for authenticity in both personal and professional realms, and how storytelling can serve as a form of activism for women. The conversation also touches on navigating self-love, building community in the digital age, and the challenges of being vulnerable online. In this conversation...
2025-06-1646 min
Demystifying Self-Publishing with TellwellIndigenous Storytelling and Paths to Healing with Elaine AlecIn this conversation, Alyssa interviews Elaine Alec, an Indigenous author and speaker, about her journey in writing 'Calling My Spirit Back.' Elaine shares her experiences with self-publishing, the importance of authentic storytelling, and the role of vulnerability in connecting with readers. She emphasizes the responsibility of storytellers, the significance of listening with discipline, and the healing power of writing. The discussion also touches on the challenges of traditional publishing and the necessity of sharing one's knowledge and experiences. In this conversation, Elaine also shares her journey in marketing her books authentically, highlighting the significance of sharing personal stories...
2025-06-121h 05
Fully ManagedEmployee Growth & Authentic Storytelling: Creative Agency SuccessHere are three things you’ll learn in this episode: 1. Prioritizing Employee Growth and Longevity: Tellwell actively fosters career growth within its organization by developing "trail maps" tailored to individual interests and skills. This approach, which includes formal learning and real-world project application, aims to encourage mastery and retain talent by ensuring employees don't need to leave the agency for career advancement. 2. Authentic, Human-Centered Storytelling: Tellwell distinguishes its storytelling by focusing on real people and their authentic experiences, especially for non-profits and mission-driven businesses. They prioritize building genuine connections with individuals whos...
2025-06-1237 min
Demystifying Self-Publishing with TellwellUnlocking the Power of Manifestation with Monica MartinezIn this episode of Demystifying Self-Publishing, Alyssa and Monica delve into the world of manifestation, exploring its significance in personal and professional growth. Monica shares her journey in real estate investing and how manifestation has played a crucial role in her success. They discuss the importance of aligning thoughts, emotions, and actions for effective manifestation, as well as practical strategies and daily rituals to enhance the process. The conversation also touches on overcoming mental blocks, the power of community support, and shifting from a scarcity mindset to one of abundance. In this conversation, Monica and Alyssa explore the intricacies...
2025-06-0254 min
Demystifying Self-Publishing with TellwellThe Legacy of Don Cherry: A Family Storyn this episode of Demystifying Self Publishing, host Alyssa and Tellwell Founder & CEO Tim Lindsay speak with Tim Cherry about his late sister Cindy's book, 'The Don Cherry Story.' They explore themes of family, legacy, and the power of storytelling, particularly in the context of the Cherry family's experiences in the hockey world. Tim shares personal anecdotes about growing up in a hockey family, the impact of Cindy's kidney transplant, and the family's advocacy for organ donation. The conversation also delves into the importance of authenticity in storytelling and the various business ventures the Cherry family has undertaken...
2025-05-261h 09
Demystifying Self-Publishing with TellwellPassion, Publishing & Publishing: From Startup to 5,000+ Stories with Tellwell's Tim & MonicaIn this episode of Demystifying Self-Publishing, Alyssa chats with Tellwell's Founder & CEO Tim Lindsay and Head of Marketing, Monica Martinez. The conversation discusses their entrepreneurial journey, the challenges they faced, and the decisions that shaped the business. They share insights on international expansion, the importance of transparency in company culture, and personal rituals that help them maintain balance. The conversation highlights the lessons learned through their experiences and the dynamics of working together as partners in both life and business. In this conversation, Alyssa, Monica, and Tim explore the profound impact of storytelling, the importance of living with purpose...
2025-05-191h 04
Demystifying Self-Publishing with TellwellInside the Mind of a Ghostwriter with Tobi NifesiIn this episode of Demystifying Self-Publishing, Alyssa interviews ghostwriter Tobi Nifesi, who shares insights into the world of ghostwriting. They discuss the collaborative nature of ghostwriting, the ethical considerations, and common misconceptions surrounding the profession. Tobi explains the detailed process he follows when working with authors, including interviews, outlining, and revisions, emphasizing the importance of understanding the author's voice and perspective. The conversation also touches on red flags to watch for when hiring a ghostwriter and the typical timelines for projects. In this conversation, Tobi Nifesi shares insights into the ghostwriting process, emphasizing the importance of proofreading, building trust...
2025-05-1237 min
Demystifying Self-Publishing with TellwellMarketing, Mistakes & Momentum: Ben St. James on Indie Author SuccessIn this episode of the Demystifying Self-Publishing Podcast, host Alyssa speaks with author and book marketing consultant Ben St. James about his journey in self-publishing, the evolution of the industry, and effective marketing strategies for indie authors. They discuss the importance of timing in marketing, the balance between personal branding and book promotion, and the challenges of navigating multiple genres. Ben shares insights on building community connections, the significance of awards in establishing credibility, and the necessity of consistency in marketing efforts. The conversation emphasizes the need for authors to engage actively with their audience and the importance of...
2025-04-2845 min
Demystifying Self-Publishing with TellwellPreserving History Through Literature with "Kalman & Leopold" Author Richard K. LowyIn this episode of the Demystifying Self-Publishing podcast, Alyssa interviews Richard K Lowy, who shares his journey of uncovering his father's Holocaust history and the process of documenting it through film and writing. Richard discusses the impact of personal stories, the importance of education in understanding history, and the parallels between past and present societal issues. In this conversation, Richard reflects on the emotional weight and responsibility he felt through the writing process and and the challenge of interweaving personal stories with historical context. Lowy emphasizes the need to honor the voices of those who lived through these experiences...
2025-04-211h 08
Demystifying Self-Publishing with TellwellFrom Author to Authorpreneur with Brand Visibility Expert Kim SpeedIn this episode of the Demystifying Self-Publishing Podcast, Alyssa speaks with brand visibility expert Kim Speed about the importance of building a personal brand as an author. They discuss strategies for identifying and attracting ideal readers, the distinction between brand and branding, and the significance of authenticity in marketing. Kim shares her journey from the corporate world to becoming an author and emphasizes the need for authors to start building their community early. In this conversation, Kim Speed discusses the multifaceted journey of authorship, emphasizing the importance of building a personal brand, leveraging books for business opportunities, and the...
2025-04-1443 min
Tellwell: The PodcastA WellTold Minisode with Bridgette BitzegaioIn our final WellTold minisode of Tellwell: The Podcast, we introduce you to Bridgette Bitzegaio from DonorDock, a passionate advocate for nonprofit empowerment and innovation. Discover how Bridgette artfully bridges the worlds of music and data, and learn about her unique journey from music education to nonprofit leadership.What You’ll Learn:🎻 How Bridgette's nonprofit, Adapt Music, uses music enrichment to foster connections across all abilities📈 The power of personalized donor communications and effective stewardship journeys🤝 Insights into the Agile Stewardship Model that can transform nonprofit outreachExclusive Listener Bonus!...
2025-04-1022 minTellwell: The PodcastA WellTold Minisode with Patrick KirbyIn the latest minisode of Tellwell: The Podcast, Max connects with Patrick Kirby, a dynamic force in nonprofit fundraising and the mastermind behind Do Good Better Consulting. Get ready to dive deep into the art and science of relationship building, as Patrick unpacks the power of storytelling in the world of fundraising. Learn how fostering genuine connections can transform donors into lifelong champions of your cause.What You’ll Learn:🎯 How storytelling and regular communication can convert a typical donor into a fervent supporter🤝 Patrick’s unique approach to consulting, emphasizing authentic connections and consta...
2025-04-0825 min
Demystifying Self-Publishing with TellwellBehind-the-Scenes of Book Distribution with Simon PageIn this episode of the Demystifying Self-Publishing Podcast, Alyssa and Simon discuss the intricacies of self-publishing, focusing on distribution, marketing, and the evolving landscape of the publishing industry. They explore the importance of discoverability, the life cycle of a book, and the various formats available for authors. The conversation also delves into the significance of global distribution models and the impact of subscription services on author goals, concluding with a detailed breakdown of royalties and profit maximization strategies. In this conversation, Alyssa and Simon explore the myths surrounding self-publishing, emphasizing its profitability compared to traditional publishing. The conversation also...
2025-04-0751 minTellwell: The PodcastA WellTold Minisode with Lisa Nelson-HaynesDive into the transformative world of storytelling! In this special minisode of Tellwell: The Podcast, Max sits down with Lisa Nelson-Haynes, Chief Programs Officer at StoryCorps, to explore the profound impact of narrative practice on personal growth and community empowerment. Get a behind-the-scenes glimpse into Lisa's upcoming presentation at WellTold: A Nonprofit Storytelling Conference.What You’ll Learn:✨ The concept of storytelling as an evolving practice and its role in overcoming judgments and biases✨ Lisa’s journey in storytelling and community engagement, spanning her impactful career✨ An exclusive sneak peek into Lisa’s presentati...
2025-04-0322 minTellwell: The PodcastA WellTold Minisode with DonorDockExciting times for nonprofit storytelling! In this episode of Tellwell the Podcast, Max sits down with Matt and Rob from DonorDock to talk about WellTold: The Nonprofit Storytelling Conference. Get an insider look into how DonorDock has revolutionized CRM solutions for nonprofits and how their passion for storytelling has fueled the success of their company.What You’ll Learn:✨ The journey behind DonorDock and their approach to nonprofit technology✨ How WellTold is set to be unlike any other conference—equipping attendees with actionable storytelling tools and frameworks✨ Insights into the innovative Agile Stewardshi...
2025-04-0121 minBeyond The DonationDonorDock x Tellwell: Bringing WellTold to LifeIn this special episode of Beyond the Donation, Matt Bitzegaio and Rob Burke from DonorDock sit down with Max Kringen from Tellwell to discuss something big—the WellTold Storytelling Conference coming this April. This event is all about equipping nonprofits with the tools and strategies to tell their stories in a way that drives impact. In this episode, we dive into the journey that brought DonorDock and Tellwell together, the challenges and excitement of launching a brand-new conference, and why storytelling is a game-changer for nonprofits. Plus, we...
2025-04-0120 min
Demystifying Self-Publishing with TellwellCreating A Fantasy World with Author Peter GribbleIn this episode of Demystifying Self-Publishing, host Alyssa interviews author Peter Gribble about his extensive journey in writing the fantasy series 'The City of Magicians.' Peter shares insights into his writing process, the importance of daily writing habits, and the inspiration behind his work, which stems from profound experiences during his childhood. He discusses the challenges of self-publishing and the intricate world-building that defines his series. The conversation highlights the evolution of characters and the immersive storytelling that draws readers into his unique fantasy world. In this conversation, Peter shares his journey through the self-publishing process, detailing the...
2025-03-2438 minTellwell: The PodcastA WellTold Minisode with Jon McCoyStorytelling isn’t just compelling—it’s necessary for nonprofits. In this episode of Tellwell the Podcast, we’re joined by Jon McCoy of We Are For Good, a leading voice in nonprofit storytelling. As a keynote speaker at WellTold: The Nonprofit Storytelling Conference this April in Fargo, Jon shares how his Impact Arc framework helps organizations engage communities, amplify their mission, and make stories work smarter, not harder.What You’ll Learn: ✨ Why storytelling is a nonprofit superpower in today’s digital landscape ✨ How to maximize content using the Impact Arc frame...
2025-03-2024 min
Demystifying Self-Publishing with TellwellCommon Misconceptions About Editing with Managing Editor, Simon OgdenIn this enlightening conversation, Alyssa and Simon Ogden delve into the intricacies of self-publishing and the vital role of editing. Simon shares his extensive experience at Tellwell, discussing the editing process, common misconceptions authors have about editing, and the emotional journey that comes with it. The conversation emphasizes the importance of understanding what editing truly entails and how it can significantly enhance a manuscript, ultimately serving the reader's experience. In this conversation, Simon Ogden discusses the intricacies of the editing process, the importance of maintaining an author's voice, and the evolving landscape of publishing, particularly the rise of self-publishing.
2025-03-1852 min
Demystifying Self-Publishing with TellwellThe Influence of Book Coaching & Collaboration with Jennie NashIn this episode of Demystifying Self-Publishing, Alyssa speaks with Jennie Nash, founder of Author Accelerator, about her journey from author to book coach. They discuss the importance of book coaching in helping writers navigate their creative processes, the mindset needed for successful writing, and the often solitary nature of writing. Jennie emphasizes the need for accountability and support in the writing journey, breaking down the stigma around seeking help, and recognizing that writing is rarely a solo endeavor. In this conversation, Jennie Nash discusses the evolving landscape of writing and self-publishing, emphasizing the importance of seeking support, investing in...
2025-03-1850 minTellwell: The PodcastA WellTold Minisode with John LeppIn this episode of Tellwell the Podcast, we’re joined by John Lepp from Agents of Good, a passionate advocate for creative fundraising and storytelling.John shares his journey from journalism and advertising to nonprofit direct mail fundraising and why art, vulnerability, and creativity are more essential than ever in nonprofit marketing. Plus, he gives a sneak peek into his upcoming session at WellTold: The Nonprofit Storytelling Conference.What You’ll Learn:Why creativity is a must for nonprofit storytellingThe power of direct mail in a digital worldHow to find and...
2025-03-1818 minTellwell: The PodcastA WellTold Minisode with Kelly KrenzelCan a bouquet of flowers change lives? In this special edition of Tellwell the Podcast, we sit down with Kelly Krenzel, Founder of Hope Blooms, to explore the power of upcycling, intentionality, and small acts of kindness that create lasting impact.As part of our WellTold series—leading up to WellTold: The Nonprofit Storytelling Conference—Kelly shares how Hope Blooms repurposes donated flowers into meaningful bedside bouquets for those facing hardship, isolation, or loss, all with a simple but powerful message: You matter.In This Episode:How Kelly’s love for seniors and storytelling turned...
2025-03-1320 min
Demystifying Self-Publishing with TellwellUnderstanding Mental Health Through Literature with Lisa BournelisIn this episode of Demystifying Self-Publishing, host Alyssa speaks with author Lisa Bournelis about her journey in writing 'Louie and the Dictator,' a children's book addressing mental health issues like anxiety and OCD. Lisa shares her personal experiences, the therapeutic nature of writing, and the importance of storytelling in helping children navigate their feelings. They discuss the cultural perspectives on mental health, the self-publishing process, and the significance of giving back to the community through donations to pediatric OCD research. Lisa also offers valuable advice for aspiring authors and reflects on her future writing projects.
2025-03-0732 minTellwell: The PodcastA WellTold Minisode with Annie WoodWelcome back, Storymakers! After an incredible first season filled with insights, laughter, and inspiration, we're back with a special miniseries dedicated to WellTold, the Nonprofit Storytelling Conference. In this episode, host Max sits down with WellTold Executive Producer Annie Wood to give you an inside look at this groundbreaking event designed to help nonprofits amplify their impact through powerful storytelling.What You’ll Learn in This Episode: ✅ The vision behind WellTold and how it came to life ✅ A sneak peek at the incredible speaker lineup—including experts from StoryCorps, We Are For Good, Do Good Better...
2025-03-0619 min
Demystifying Self-Publishing with TellwellExploring Marketing Do's & Don't for Children's Books with Katie HennesseyIn this conversation, Alyssa and Katie Hennessey explore the intricacies of self-publishing and marketing children's books. They discuss the unique challenges of targeting adult buyers while appealing to children, the importance of author branding, and the role of digital platforms in modern marketing strategies. Katie shares insights on engaging with schools and libraries, the significance of creative marketing components, and the necessity of garnering reviews to enhance visibility and credibility in the competitive children's book market. In this conversation, Katie shares valuable insights on book marketing, emphasizing the importance of generating reviews, building an engaged audience, and measuring success...
2025-02-2447 min
Demystifying Self-Publishing with TellwellOvercoming the Author's Inner Critic with Jennifer ChapinIn this episode of Demystifying Self-Publishing, host Alyssa speaks with Jennifer Chapin, a publishing consultant and author, about her journey in writing and the transition from non-fiction to fiction. Jennifer shares her experiences volunteering in the prison system, where she conducts writing workshops to help individuals express their emotions and find their authentic voices. The conversation delves into the importance of authenticity in writing, the impact of personal experiences on creative processes, and the transformative power of writing.
2025-02-1743 min
Demystifying Self-Publishing with TellwellThe Evolution of Book Promotion with Author, Karen CummingIn this episode of Demystifying Self-Publishing, host Alyssa speaks with author Karen Cumming about her journey as a writer, her experiences in journalism, and the inspiration behind her books. They discuss the importance of financial literacy education, the challenges of promoting books in a changing media landscape, and the strategies for building an online presence through social media. Karen shares her personal experiences with writing, the gaps she identified in education, and her adventurous application to become a citizen astronaut for a mission to Mars. In this conversation, Karen Cumming discusses preparing for media appearances, and the power of...
2025-02-1056 min
Demystifying Self-Publishing with TellwellNavigating Vulnerability in Memoir Writing with Self-Published Author Karen HarmonIn this episode of Demystifying Self-Publishing, author Karen Harmon shares her journey of self-publishing five books, including memoirs and fiction. Karen discusses her initial experiences with self-publishing, the challenges of writing about personal and family stories, and the importance of vulnerability in storytelling. She also talks about her transition into teaching memoir writing and how she helps others overcome their fears and barriers to writing. The conversation touches on the impact of the Me Too movement on her writing and the unique challenges of collaborating on a memoir with her sister. In this conversation, Karen Harmon shares her journey...
2025-02-0351 minTellwell: The PodcastThe Power of Personalization with Matt OyeIn this episode of Tellwell the Podcast, hosts Duncan and Max sit down with Matt Oye, VP of Sales at Brandfolk and owner of Locals Love Us. They talk about the importance of strategic branding, the impact of promotional products, and how trust and personalization can make all the difference in marketing. Plus, Max shares a fascinating story of how a simple branded pen helped land a million-dollar client!What You’ll Learn:How strategic promotional products go beyond slapping a logo on an itemThe evolution of Brandfolk and the transition from Promotional SolutionsWhy pe...
2025-01-3026 min
Demystifying Self-Publishing with TellwellDebunking Self-Publishing Myths with Tellwell Publishing Consultant Mitch AndersonIn this episode of Demystifying Self-Publishing, host Alyssa and Publishing Consultant Mitch Anderson discuss the evolution of self-publishing, debunk common myths, and explore the realities of the self-publishing industry. They cover topics such as the quality of self-published books, the importance of marketing, the profitability of self-publishing, and the credibility of traditional versus self-publishing. Mitch emphasizes that self-publishing is not just for those who can't get traditionally published, and that authors have more control and potential for profit when they self-publish. The conversation also highlights the importance of professional editing and marketing efforts in achieving success in self-publishing. In...
2025-01-271h 02Tellwell: The PodcastGrowing Creatively with Ashton Hauff🎙️ In this episode of Tellwell the Podcast, Max and Duncan sit down with Ashton Hauff, Strategy Director and Co-Founder of Good Kids, a design studio based in Bismarck, North Dakota. Ashton shares her journey from startup life at CoSchedule to leading one of the Midwest's most innovative branding studios.🔑 Episode Highlights:The origin story of Good Kids and their rise as a branding powerhouse.Insights into building a successful creative studio, including finding the right team and defining a niche.Ashton’s approach to branding: how visuals and messaging combine to create powerful r...
2025-01-2335 min
Demystifying Self-Publishing with TellwellThe Evolution of Self-Publishing with Tellwell CEO & Founder Tim LindsayIn the first episode of Demystifying Self-Publishing, Alyssa sits down with Tim Lindsay, CEO and founder of Tellwell Publishing, for an enlightening conversation about his journey into self-publishing. Tim shares his experiences building Tellwell Publishing, the evolution of the self-publishing landscape, and the challenges authors face today. He discusses important concepts like vanity publishing, the success of high-profile self-published figures like Taylor Swift, and how technology, including AI, is impacting the industry. Tune in for valuable insights on how authors can align their publishing goals with the right support, the importance of writing habits, and what the future holds...
2025-01-201h 11Tellwell: The PodcastFrom Vision to Reality with John T. Meyer🎙️ Ready to elevate your leadership and transform your business or nonprofit? In this episode of Tellwell the Podcast, we’re joined by John T. Meyer, founder and head coach of Leadmore, a transformative coaching initiative for small business owners and nonprofit leaders. From co-founding Lemonly to scaling impactful organizations, John shares his journey of innovation, leadership, and the art of delegation. Whether you're a nonprofit executive or a small business owner looking to step out of the grind and into growth, this episode is packed with actionable insights. 🌟In-Depth Episode Highlights & Takeaways:John's Entreprene...
2025-01-1637 minTellwell: The PodcastLeading Creatively with Janese EvansIn this episode of Tellwell the Podcast, we dive into the power of brainstorming and creative thinking with Janese Evans, founder of Strategic Toolbox. Janese shares her 24 years of experience helping nonprofits, mission-driven organizations, and global brands tackle challenges through innovative problem-solving and storytelling. From embracing the messy “shitty first drafts” to uncovering creative solutions with her Brain Noodling tools, Janese offers practical advice for anyone looking to think differently.Learn how Tellwell’s brainstorming techniques—like “storming, forming, and norming”—can spark new ideas for branding, marketing strategy, and nonprofit storytelling. Janese also highlights her work facilitating s...
2025-01-0948 min
Real Estate Investing DemystifiedHow Publishing A Book Can Drive Success In Real Estate - Tim LindsayDiscover how publishing a book can be a secret weapon for real estate professionals. Join Ava Benesocky and August Biniaz as they sit down with Tim Lindsay, founder of Tellwell, to explore the transformative power of publishing. Tim shares his fascinating journey into the industry, highlighting the rise of self-publishing and how it empowers authors to achieve a range of goals beyond just profits. He breaks down the motivations behind writing a book, from building authority and generating leads to leaving a lasting legacy. Tune in to learn how to leverage the power of publishing to elevate your real...
2024-12-2052 minTellwell: The PodcastExpanding Horizons With Taylor LarsonIn this episode of Tellwell the Podcast, we welcome Taylor Larsen, Market Vice President at Thrivent Financial, for an inspiring conversation about the power of storytelling in leadership, community building, and nonprofit marketing. Taylor shares his unique journey from hospitality and ministry to financial services, emphasizing how storytelling has become a cornerstone of his work in serving communities across Colorado. With insights into brand positioning for nonprofit organizations, creative branding strategies, and connecting with diverse audiences, this episode offers actionable advice for leaders and mission-driven brands looking to elevate their impact.Taylor discusses how Thrivent uses authentic...
2024-12-1935 minTellwell: The PodcastFrameworks for Growth with Annie WoodWelcome to Tellwell The Podcast! In this episode, we’re exploring the power of curiosity and storytelling with Annie Wood, Tellwell’s Chief of Staff. Annie shares how Tellwell’s “Year of Curiosity” has transformed the way they work, from experimenting with new creative projects to redefining internal processes.We’ll dive into Annie’s “welcome mat” analogy for clear communication, the Business Made Simple frameworks for simplifying goals and messaging, and how Tellwell’s inclusive approach amplifies authentic client stories.Whether you’re leading a team, building a brand, or creating content, this episode is full of tips to fue...
2024-12-1236 minTellwell: The PodcastIntentional Placemaking with Jenny SheetsHey, Community Builders! Welcome to Tellwell: The Podcast, where Duncan and I (Max) dive into the stories behind the communities we help create. This isn’t just any old podcast—it’s a space to explore how empathy, storytelling, and thoughtful design build powerful connections and inspire change.In today’s episode, we’re excited to chat with Jenny Sheets, an expert in startups, events, and community development. Jenny shares her journey and key insights on building vibrant communities through storytelling and empathy. We discuss strategies like stepping into your audience’s shoes to understan...
2024-12-0538 minTellwell: The PodcastBuilding a Food Revolution with Vanessa WilliamsonHey, Story Makers! Welcome back to Tellwell: The Podcast, where we uncover the amazing stories behind inspiring people. In today’s episode, we’re excited to chat with Vanessa Williamson, CEO and co-founder of Farmented. Vanessa transformed a class project into a successful business that focuses on local produce, sustainability, and delicious fermented foods. She shares how Farmented turns surplus "ugly" crops into tasty treats like sauerkraut and kimchi, supporting local farmers and reducing food waste.Listen in as Vanessa discusses navigating a male-dominated startup world, growing from farmers' markets to 80 stores, and balancing life as a...
2024-11-2138 minTellwell: The PodcastThe Impact of Generosity with Jill ChristopherHey, Story Makers! Welcome to the first episode of Tellwell the Podcast, where Duncan and I (Max) bring you behind-the-scenes of the stories we love to tell every day. This isn’t just another podcast—it’s a space to explore the powerful ways that stories resonate, create connection, and inspire change.In today’s episode, we’re thrilled to sit down with Jill Christopher, the executive director of Ronald McDonald House Charities in Fargo. Jill shares the inspiring evolution of the Sweetheart Ball event and discusses how storytelling through video has transformed the way they connect with the c...
2024-11-1447 min
Pride Stories: The PodcastTransforming Fear Into Freedom: Carter's StoryIn this episode, we get an inside look into Carter's life as he shares his journey as a queer man and body piercer. As a kid, Carter often escaped into art and video games, but everything changed when he discovered drag and body mods. These helped him start embracing who he really is. He opens up about the tough times he faced while rebuilding relationships with his family, especially his dad and brother, and how being open and vulnerable has played a crucial role in that process. We also get to witness Carter's heartfelt proposal to his partner, Taylor...
2024-08-0643 minPride Stories: The PodcastA Calling Reclaimed: Dillon's StoryIn this deeply moving episode of Pride Stories, Dillon navigates the complex tapestry of faith, identity, and musical passion. Dillon, a dedicated church musician, vulnerably shares his journey of embracing his authentic self as a gay man within a religious landscape that hasn't always been accepting. From the heartbreaking rejection he faced during a mission trip to the transformative sanctuary he discovered at Concordia College, Dillon's narrative is a testament to the power of resilience, empathy, and unwavering commitment to one's calling. Through Dillon's story, we explore the connection between the LGBTQIA+ community and the world of...
2024-07-3038 min
The Growth Engine PodcastTellwell - Growth StoryTim Lindsay of Tellwell discusses the company's growth in the self publishing space. Learn more at https://www.tellwellpublishing.com.
2024-07-2431 minPride Stories: The PodcastHeartfelt Conversations: Sara's StoryReady to embrace life's next chapter? Sara Mozengo, raised in a small town and later on a farm, has been a tapestry of resilience, self-discovery, and boundless joy. From her early days in sports to the intimate moments of coming out, Sara opens up about the significance of setting boundaries, embracing new chapters, and cultivating deep connections with her chosen family. Sara shares her reflections on societal progression, revealing her encounters with discrimination and the evolving landscape of LGBTQ+ acceptance. Sara invites us into her world, highlighting the power of joy, the beauty of slow mornings, and...
2024-07-2332 minPride Stories: The PodcastRedefining Success and Authenticity: Athena's StoryListen in for a heartfelt conversation with Athena, a neurodivergent, biracial, trans non-binary advocate, as they share their journey to self-acceptance and identity in Fargo. In this episode, Athena opens up about the challenges and triumphs of navigating life as a bridge builder between diverse communities. They talk about their struggles with embracing the trans label, the transformative experience of hormone replacement therapy and top surgery, and the many "mini coming outs" along the way.Athena also highlights the incredible support of the queer community and the importance of self-love through personal and professional hurdles. Their story...
2024-07-1656 minPride Stories: The PodcastResilience in the Face of Rejection: Bradley's StoryIn this episode of Pride Stories, we delve into Bradley's powerful journey of self-discovery and resilience through the lenses of military service and gender identity. Growing up in rural North Dakota with limited representation, Bradley navigates the complexities of embracing his feminine side in a traditionally masculine environment. From discovering the term "crossdresser" in college to facing discrimination in the military and his church, Bradley's story is one of courage and advocacy. As he shares his experiences with the support group Tri-State TG and his advocacy for inclusivity, we witness a narrative that underscores the importance of respect and...
2024-07-0938 minPride Stories: The PodcastRedefining Family: Elle's StoryJoin us in this touching episode as we explore life with Elle, an advocate and artist whose journey through chronic illness and LGBTQ+ experiences is nothing short of inspiring. Elle opens up about her family's acceptance of her polyamorous relationships and the deep connections she's built within her multigenerational home. From being a loving aunt and caregiver to embracing her roles within the queer community, Elle's story is an intricate tapestry of resilience, love, and radical care. Listen as she shares her transition from a driven teacher and roller derby player to a nurturing presence for her family, and...
2024-06-2543 minPride Stories: The PodcastCreating Safe Spaces: Sutton's StoryJoin Sutton on his transformative journey from Edina to diverse and inclusive communities. 🌍✨ In this episode, Sutton shares how coming out at 18 on platforms like Facebook and Xanga led to finding his supportive tribe. Hear about his educational path at NYU, entrepreneurial ventures, and building LGBTQ+ safe spaces in small towns. Discover the essence of collaboration, allyship, and the little acts that make a big difference. Tune in now on Spotify and YouTube to be hear Sutton's heartfelt story of resilience and community-building: https://www.youtube.com/watch?v=6YTRXXgbOlkAre you ready to sh...
2024-06-1839 minPride Stories: The PodcastCreating Change Through Community: Anna's StoryJoin us as we delve into the inspiring world of Anna, a vibrant artist and passionate community advocate based in Fargo. Known for her stunning murals and dedicated involvement in various local organizations, Anna shares her powerful journey as a Native American and proud member of the LGBTQ+ community. In this episode, Anna opens up about her campaign for city commission, underscoring the importance of representation and making a difference. With heartfelt stories of resilience, pride, and the transformative power of art, Anna invites us to reflect on the value of visibility and the impact one person can have...
2024-06-1129 minPride Stories: The PodcastFinding Acceptance in Small Town America: Jordan's StoryJoin us on a heartfelt journey as we step into the life of Jordan, an out and proud gay man who navigates the complexities of identity and acceptance. This episode provides an intimate look at Jordan’s profound experiences, from his childhood struggles with self-acceptance to his exuberant embrace of a fun-loving, kooky lifestyle. Now an employee of a Minnesota senator, Jordan reflects on his path to self-discovery and the societal pressures he faced growing up in a small town. He shares compelling anecdotes, from his Hawaiian-themed party adventures to the transformative friendship with Hannah, a former Republican who ev...
2024-06-0436 minPride Stories: The PodcastCelebrating Self-Acceptance and Resilience: Scott's StoryJourneying with Scott, we delve into the intricate path of sobriety, self-care, and pride within the LGBTQ+ community. Scott, a charming Fargo-based financial advisor, shares his inspiring transformation from navigating social scenes with a drink in hand to embracing a life of sobriety. With candid reflections, Scott discusses the pivotal role of self-acceptance in his journey, the support systems that guided him, and how the pride of self lies in the everyday victories. His story prompts us to ponder the blend of vulnerability and resilience that shapes our authentic selves.Are you ready to share your Pride...
2024-05-2827 minPride Stories: The PodcastDefying Doubts and Embracing Change: Ace's StoryIn this episode of Pride Stories, we delve into the life of Ace Baker Steel, a passionate filmmaker and proud member of the LGBTQ+ community. Growing up in Rochester, Minnesota, Ace shares their transformative journey from discovering their bisexual identity to coming out as transgender and finding peace within their true self. With a deep affinity for dinosaurs and a unique perspective shaped by autism, Ace's story intertwines personal acceptance with the power of community. Join us as Ace reflects on their experiences of coming out, the unwavering support of their wife and family, and the joy of creating...
2024-05-2128 min
Pride Stories: The PodcastUnveiling Identity Through Body Positivity and Inclusivity: Rachel's StoryStepping into the world of Mx. Rachel, we embark on a journey of self-discovery and acceptance, where body positivity and LGBTQ+ experiences intertwine. Rachel, a Moorhead-based teacher, opens up about their journey towards embracing a gender-fluid identity. They offer insights into cultivating an educational space that champions authenticity and empathy among students. The personal narrative takes center stage as Rachel discusses the profound resonance of choosing the gender-neutral honorific "Mx." with their identity, inviting us to reflect on the importance of affirming one's true self.Are you ready to share your Pride Story? Visit https://wetellwell.com/p...
2024-05-1446 min