Shows
Winning the Game of WorkLessons Learned from a Bad Boss with Coach Terry McDougall******************************Here's how you can reach host Terry McDougall:www.terrybmcdougall.comwww.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work is available at Amazon
2023-05-2228 minWinning the Game of WorkTen Reasons NOT to Work with a Career Coach with Terry McDougall******************************Here's how you can reach host Terry McDougall:www.terrybmcdougall.comwww.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work is available at Amazon
2023-05-0227 minWinning the Game of WorkSerenity Now! at Work with Host Terry McDougallOn this episode I share how the Serenity Prayer and an old punk rock anthem can help you gain much-needed perspective when things suck at work. The Serenity Prayer is a prayer attributed to the American theologian Reinhold Niebuhr (1892–1971) in 1943. The Clash is the band that performs Should I Stay or Should I Go? Check the song out at https://www.youtube.com/watch?v=xMaE6toi4mk. ******************************Here's how you can reach host Terry McDougall:www.terrybmcdougall.comwww.linkedin.com/in/terr...
2023-04-1809 minWinning the Game of WorkWhat's in Your Bag: Change Your Perception to Change Your Reality with Terry McDougallIf you don't like your experience, check your beliefs. There really is something to the saying, "Perception is reality." This is another episode featuring host Terry McDougall sharing insights from her Amazon best-selling book, Winning the Game of Work. ******************************Here's how you can reach host Terry McDougall:www.terrybmcdougall.comwww.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work is available at Amazon
2022-12-0510 min
Marketing MamboLeading a Marketing Agency with Heart with Banter Group CEO Valentina BorboneValentina Borbone is the founder and owner of marketing agency, Banter Group. Valentina is a seasoned speaker and digital marketing educator, having taught digital marketing for blue-chip organisations and small businesses since 2008, and is an industry expert for the International Social Media Association. She prides herself on being down-to-earth, completely transparent, and helping businesses achieve great success through smart marketing solutions.www.bantergroup.com.aulinkedin.com/in/valentinaborbonevalentina@bantergroup.com.au********************************************************If you'd like to talk to Terry McDougall about coaching or being a guest...
2022-10-1035 min
Marketing MamboThe Three Attributes Every Strong Brand Must Signal with Cheryl FarrCheryl Farr founded SIGNAL.csk Brand Partners in 2009 to help organizations realize their full brand power. She and her team help B2B, B2C, and nonprofit organizations and their leaders identify new opportunities, cast a brand vision, and lead that vision to full, rewarding life inside the organization and out in the marketplace. She focuses on building brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization's purpose, story, and emotional benefits across the total brand experience. And she empowers leaders to be strong stewards of their own brand assets — and their people to...
2022-08-2938 minWinning the Game of WorkHow to Create a Workplace Culture Where Bullying Can't SurviveAlexander N. Andrews is an author, consultant, and former business executive. During his leadership career spanning 30 years to date, Alexander has often found himself swimming against the tide of poor managers and in doing so, overcame his own feelings of deflation, channeling this into creating engaging workplaces for his teams that were the envy of his colleagues. Much to his surprise, he even won awards for it! In his book, UNLIKE A BOSS, he shares his personal experiences of leadership horror stories he personally witnessed/was subjected to and how he overcame them to build highly engaged...
2022-08-2540 minWinning the Game of WorkHow Good Leaders Can Combat Workplace BullyingAlexander N. Andrews is an author, consultant, and former business executive. During his leadership career spanning 30 years to date, Alexander has often found himself swimming against the tide of poor managers and in doing so, overcame his own feelings of deflation, channeling this into creating engaging workplaces for his teams that were the envy of his colleagues. Much to his surprise, he even won awards for it! In his book, UNLIKE A BOSS, he shares his personal experiences of leadership horror stories he personally witnessed/was subjected to and how he overcame them to build highly engaged...
2022-08-1835 min
Marketing MamboThe Importance of Managing Executive Reputation with Qnary Founder Bant BreenIn 2012, Bant Breen founded Qnary an award-winning reputation management and talent branding solutions company for professionals, brands, and enterprises. Qnary was listed as one of the 5000 fastest-growing companies in America by Inc magazine and was also listed as one of the 360 best companies by Entrepreneur magazine in 2018 and 2019. Bant now serves as Qnary's Executive Chairman and leads the Company's Board of Directors. Bant started his career as a WPP Fellow and has spent his career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. He was inducted into the Advertising Hall of Achievement...
2022-08-1532 min
Winning the Game of WorkFinding Comedy in the Chaos of Parenting While Working with Gonzo Parent Jay RookeJay Rooke is the founder of Gonzo Parenting, a comedic and cathartic Facebook community to help parents laugh and heal with like-minded moms and dads. Jay writes a comic strip called Gonzo Parenting, and his book by the same titled is expected to be released in late 2022.He’s a writer, healer and mentor who thinks that the biggest challenge of child-rearing is doing the personal work necessary to be the parents we want to become. His podcast teaches how to embrace conscious parenting as a transformational tool to heal ourselves. He’s also a former attorney, rest...
2022-08-1532 minWinning the Game of WorkIs Workplace Bullying Legal? And How to Deal with It When It Happens to YouThis is the 2nd episode in a series on the topic of workplace bullying that I'm partnering on with Lisa Edmondson and our guests are Deb Falzoi, Kalyani Pardashi, and Joangel Concepcion.On this episode we'll learn where the law protects employees from workplace bullying and, surprisingly, where it doesn't. We'll also look at what you can do if you are the victim of a toxic boss or workplace bully. Here are the guest biographies:Joangel Conception: Joangel is a toxic workplace survivor who focuses on empowering employees to make positive...
2022-08-1126 min
Winning the Game of WorkWhy Quiet is Key to Success in Business Today with Author Joe McCormackJoe McCormack is on a mission to help organizations master lean communication. In an age of shrinking attention spans, non-stop interruptions, and floods of information, the messages business and military leaders send out are getting lost in a sea of words.An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and strategic communications. His book, “BRIEF: Make a Bigger Impact by Saying Less” tackles the timeliness of the “less is more” mandate. He speaks at diverse industry and client forums on the topics of brevity, storytelling, change and leadership. His late...
2022-08-0840 minWinning the Game of WorkWorkplace Bullying: Why It Happens & What to Do About ItThis is an episode in a series on the topic of workplace bullying that I'm partnering on with Lisa Edmondson and our guests are Deb Falzoi, Kalyani Pardashi, and Joangel Concepcion. Here are the guest biographies: Joangel Conception: Joangel is a toxic workplace survivor who focuses on empowering employees to make positive changes in their lives. Joangel is also a former journalist and a published author. Her experience, on and off-air gives Joangel the knowledge and expertise to motivate any individual, organization, or business to make positive changes in the workplace. She is...
2022-08-0428 min
Winning the Game of WorkAn American Entrepreneur Working from Ecuador with Ex-Pat Ghostwriter Lynne KlippelLynne Klippel is a ghostwriter and publisher, most often found behind her computer. However, when she's not working, you'll find her in bookstores, traveling, or reading a great book. She's worked as a publisher and ghostwriter since 2002, publishing more than 400 books for happy writers and ghostwriting 45 non-fiction books for smart people with valuable legacies.Lynne started to read before she could speak in sentences. Her love of adventure brought her to a dirt road high in the mountains of Ecuador, where she's lived and worked since 2012. Sometimes llamas visit her. Lynne describes herself as a classic nerd wh...
2022-08-0135 min
Winning the Game of WorkFinding Your Leadership Voice to Communicate Effectively with Everyone You LeadTHE 5 VOICESHere's the big idea... Everyone has a leadership voice, whether they know it or not. From the most quiet to the most gregarious, we all have the ability to lead others.The problem is... Most people don’t know their leadership voice or how to use it. Some don’t know what it is, others are insecure in their voice and have been told it is unimportant, and others immaturely overuse their voice and dominate the airwaves.Welcome to the 5 Voices... The 5 Voices is designed to help every individual discover their lead...
2022-07-2724 min
Winning the Game of WorkThriving in Business with Adult ADHD with Coach Aron CroftAron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage. But after getting an adult diagnosis of Inattentive ADHD and an M.S. in Coaching Psychology, his life changed. He built a successful Fortune 500 career working with Marriott, Johnson & Johnson, United Healthcare, and more. He then discovered the secrets to ADHD productivity and now runs a successful ADHD coaching business with over 100,000 social media followers. He loves watching ADHDers go from believing something is wrong...
2022-07-2538 min
Marketing MamboTake Your Message from "Blah Blah Blah" to Brilliant with Storytelling Expert Tom RuwitchTom Ruwitch is founder and CSO (Chief Story Officer) of Story Power Marketing. Coaches, consultants and other experts hire me to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. He helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Bottom line, every business must stand out to captivate prospects and inspire them to buy– without pitching and prodding and that's what creative, story-powered content does. Through one-on...
2022-07-1844 minWinning the Game of WorkThe Pros and Cons of the Four Leadership StylesExecutive Coach and Podcast Host Terry McDougall gives an overview of the four leadership styles based on the work of German-American psychologist Kurt Lewin: Autocratic, Democratic, Transformational, and Laissez-faire. She shares the key factors present in each as well as the pros and cons of each style. If you'd like to take a free quiz to determine your own leadership style go to: https://www.uagc.edu/blog/4-leadership-styles-in-business************************************************************To learn learn more about working with Terry, go to https://www.terrybmcdougall.com.Connect with her at https://www.linkedin.com...
2022-07-1210 min
Marketing MamboThriving in Business with Hidden ADHD with Coach Aron CroftAron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage. But after getting an adult diagnosis of Inattentive ADHD and an M.S. in Coaching Psychology, his life changed. He built a successful Fortune 500 career working with Marriott, Johnson & Johnson, United Healthcare, and more. He then discovered the secrets to ADHD productivity and now runs a successful ADHD coaching business with over 100,000 social media followers. He loves watching ADHDers go from believing something is wrong...
2022-07-1137 minWinning the Game of WorkIntroducing the Winning the Game of Work PodcastExecutive Coach, Author and Host, Terry McDougall, shares her objectives for creating the Winning the Game of Work podcast, as well as a preview of what's to come. In today's workplace, being smart and hard-working aren't enough. Terry shares insights on why you should treat work like a game so you can enjoy the career happiness and success that you deserve. Subscribe now so you don't miss any future episodes where Terry will interview true career champions as they share the unwritten rules that no one ever tells you but that everyone needs to know...
2022-07-0908 min
Marketing MamboTraining Today's Modern Marketers with Digital Media Professor Jennifer DowlingJennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill.In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with traditional media. She strives for authenticity and meaning in each piece, and her experimental methods include using various software programs and printing output merged with hand-made art techniques.
2022-07-0440 min
Marketing MamboHow Writing a Book Can Increase Your Sales & Marketing Effectiveness with Michael DeLonNearly 10 years ago, Michael DeLon escaped prison... Not a literal prison, but an emotional one. He was in a job that he once loved but had started to drain him - and he knew he needed to get OUT. He had a marketing background so he went out and started helping business owners grow. A short time later, he found myself back in prison. So being a man of faith, he asked to be led. He felt called to write a book, and compiled his marketing knowledge together and published it in 2013. That book changed hi...
2022-06-2733 min
Marketing MamboSmart Social Media Marketing Strategies with Ugly Mug Marketer Hannah AcostaHannah Acosta is an experienced Social Media Manager with a demonstrated history of working in the marketing and advertising industry, as well as the nonprofit world. She's honed her skills in Social Media, specifically Facebook advertising, strategy building, and content creation across Instagram and Facebook platforms at Ugly Mug Marketing in Alexandria, La. She received a Bachelor of Science in Business Administration (B.S.B.A) from Aquinas College where she focused in Business Administration and Communication with a Marketing concentration and Spanish minor. To contact Hannah: www.uglymugmarketing.comlinkedin.com/in...
2022-06-2047 min
Marketing MamboFinding Your Authentic Voice with Voice Coach and Composer Schroeder NordholtFor over 20 years Schroeder Nordholt has been a music educator, composer for film, TV and corporate video, orchestral arranger, voice coach, choral leader, music director and conductor for musical theatre, piano bar entertainer, lounge pianist, and more. He helps people up level their brands by accessing his music genius through either his existing music catalog or commissioning custom signature theme music package.Schroeder is an expert composer who has been composing and arranging for orchestra for more than 20 years. Today he helps influencers step into the superhero version of themselves and bring more professionalism and visibility to...
2022-06-1327 min
Marketing MamboThe Role Validation Plays in Shaping High-Achievers with Dr. Ann ShufflebargerDr. Ann Shufflebarger is a seasoned educator who has worked for over 35 years in public education. She has worked as a first grade teacher, elementary reading specialist, Reading Recovery teacher, curriculum specialist, reading coordinator, and elementary school principal. She is an advocate for public education and passionate about promoting literacy.Ann earned her undergraduate degree and master’s in reading at The College of William and Mary in Virginia. She received her educational doctorate from The George Washington University.A lifelong Virginia resident, Ann loves the mountains, beaches, and other natural beauty of her home stat...
2022-06-0637 min
Marketing MamboNetworking with Sincerity with Author & Veteran Marketer Aaron BrooksAaron Brooks is VP of Business Development at Compass Marketing, Inc. and author of “Sincerity - The Recipe for Living Your Best Personal and Professional Life." He was compelled to write this book because of his experiences and those of others in terms of personal and professional relationships. He recognized that the people who were the most successful, happy and content over time also were those that happened to develop the most authentic and sincere relationships. As a business development professionals, Aaron is committed to building amazing, mutually beneficial multidimensional relationships that allow us to “stop selling and help our c...
2022-05-3041 min
Marketing MamboFrom Teen Rocker to Online Marketing Expert with Drummer and Marketing Guru Dan ShinderDan Shinder is the founder and CEO of Drum Talk TV, the largest online community focused around the culture of drumming and percussion of all styles and genres worldwide. Dan is a Serial Entrepreneur, a husband, a father—he and his wife have collectively 11 grown children, and 19 grandkids. (No typo's in those numbers!)In January of 2013 Dan founded the online media company Drum Talk TV, with what Dan says, “A bit of couch change and bellybutton lint … and I had a lot more bellybutton lint than couch change at the time!” Drum Talk TV quickly became the largest...
2022-05-2348 min
Marketing MamboLife Transformation for HSP, Empaths, Black Sheep and Rebels with Coach Barbera SchoutenBarbera Schouten helps Empaths & Highly Sensitive People with their personal development, (high) sensitivity, authenticity and/or soulful entrepreneurship.She gives them the BOOST they need to ACCEPT themselves, get CLARITY on what’s really important and connect with their souls mission, giving them the energy, confidence, and courage they need to take MASSIVE action and create a life that makes their heart sing and a soulful business that supports that FREEDOM lifestyle.Barbera helps people: - ACCEPT themselves and be PROUD of who they are, so they stop feeling like an IMPOSTER- LE...
2022-05-1637 min
Marketing MamboHow MasterMind Groups Can Unlock Your Highest Potential with Chris WilliamsChris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational...
2022-05-0935 min
Marketing MamboLinkedIn for Dummies with Donna SerdulaDonna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn DASH Makeover DOT com where she and her team help people collide with opportunity and transform their lives via future forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES. Donna also hosts the podcast, Dream Big with Big Dreamers. She...
2022-05-0243 min
Marketing MamboA Deep Dive into Financial Services Marketing with FCS CEO Kevin WindorfKevin Windorf is the CEO of the Financial Communications Society, the only national not-for-profit industry association for financial marketers. With a mission of “Community, Education, Philanthropy,” the FCS connects thousands of marcomm and media professionals through more than 50 events a year, staged online and in-person. As a result, the FCS has donated nearly $2.8 million since 2000 to more than 25 children’s charities.Kevin was first elected to the FCS Board of Directors in 2005, during his client-side career in financial services, which spanned 25+ years. He led marketing teams at BMO Capital Markets, Deutsche Bank and Chase, providing marketing, communications, and me...
2022-04-2554 min
Marketing MamboA Career Journey from Curious Artist to University Professor with Jennifer DowlingJennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill.In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with traditional media. She strives for authenticity and meaning in each piece, and her experimental methods include using various software programs and printing output merged with hand-made art techniques.
2022-04-1850 min
Marketing MamboHow to Pick the Right Speaker for Your Event with Speaker Bureau SVP Brian PalmerBrian Palmer is SVP of National Speakers Bureau. Over forty years ago Brian's father, John Palmer, founded National Speakers Bureau because he wanted to provide knowledgeable, ethical and creatively thoughtful options to those people charged with finding the right speakers for their audiences. In 2018 NSB became a division of Premiere Speakers Bureau where Brian continues to help his customers capture the hearts and minds of those important to them. Brian and his jazz violinist wife of 28 years, Paula, have two kids who are working hard, being good and enjoying their 20s.Brian graduated from Drake...
2022-04-1132 min
Marketing MamboHow a Corporate Marketer Became a Marketing Professor with Dawn EdmistonDr. Dawn Edmiston is the Clinical Professor of Marketing at the College of William & Mary and has a personal mantra to live with an open heart and an open mind. She has served as a Fulbright Scholar in Estonia and is the recipient of numerous teaching awards. Prior to joining academia, Dr. Edmiston held marketing management roles with Discovery Channel, PricewaterhouseCoopers, and IBM. She is co-author of "Marketing Management: A Strategic Framework and Tools for Success" (Cognella, 2022). You can connect with her on LinkedIn at: www.LinkedIn.com/in/dawnedmiston.***************************************************************************If you'd...
2022-04-0443 min
Marketing MamboA Pharma Marketer Advises on Navigating Life's "Oh Sh*t" Moments from Author Michael BiarnesHaving worked in oncology, neuroscience, and diagnostics, Michael Biarnes has dedicated his career to improving patient outcomes in the healthcare sector. Along the way, he discovered his passion for mentorship and advising, striving to help individuals define success for themselves and take tangible steps towards achieving a happier and fulfilling life while achieving their career aspirations.Michael has a BS in Biology from Penn State University, an MS in Biotechnology from Georgetown University, and an MBA from Georgetown University’s McDonough School of Business. Michael published his first book titled Redefining Success: Stories, Science, and Strategies to Pr...
2022-03-2829 min
Marketing MamboWhen a Brand Story and a Sales Funnel Have a Baby with Marketing Entrepreneur Jarie BolanderJarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. He is currently a partner at JSY PR & Marketing, a full-service PR and Marketing Firm that helps tech startups tell better stories.He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is listed as an inventor on over 10 patents and has published six books — The Entrepreneur Ethos, Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to K...
2022-03-2146 min
Marketing MamboLaunching a New Brand During COVID with Marketing EVP Christina DowneyChristina Downey is a marketing executive with extensive experience in building brands people love while having a measurable impact on revenue. She currently works for EVP Marketing at Carbone Fine Food. An alum from Michigan State University, Downey is a dedicated leader who celebrates talent, empowers teams and inspires others to embrace challenge. Perceptive and nimble, keeps a hand on the pulse of industry trends and social movements that shape demand.***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:
2022-03-1438 min
Marketing MamboClear Communication is Critical to Effective Marketing with iLendingDirect CMO Renée BrownRenée Brown is currently the Chief Marketing Officer at ILendingDIRECT. Renée has served in numerous marketing leadership roles since 1995 in Financial Services and Healthcare. She has led teams of all sizes with marketing investments ranging from $5 million to more than $100 million. She has been active in nonprofits, leading boards and serving diverse communities. She has a daughter studying at Boston College and lives in Denver, CO. To contact Renée:Email: renee.brownlsu@gmail.comPhone: (704) 996-5378***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a gu...
2022-03-0740 min
Marketing MamboHow to Lead Effective Marketing Teams in a Virtual World with Manuel PistnerManuel Pistner is Founder and CEO of Flash Hub. He knows the realities of leading teams and growing businesses remotely -- it's challenging, stressful, too many meetings, missing structures, missing clarity, and signs of chaos. He knows this because this was him in 2018 when he almost crashed his entire business with 43 employees against the wall, driven by constant staff shortages everywhere. Not enough clients, not enough talent, too high of workload -- repeat. Today, Manuel's business is run and grown by 150+ global team members, employees and freelancers and these teams can work independently without his di...
2022-02-2839 min
Marketing MamboCrafting a Compelling Brand Story That Works with Brand Storyteller Matt CarrollMatt Carroll is Brand Strategist and Copywriter for BigBigStory, a brand messaging agency. With over 20 years' experience creating content for large and small organizations, Matt's desire is to help the "good guys" get heard. He's created content for all types of audiences, helping create messages that move people to respond.At BigBigStory they love love telling big and compelling stories that help small businesses do bigger business. So many of the small businesses are growing but realize they can't continue to increase without a cohesive brand and clear message strategy. Customers are always turned off by confusion...
2022-02-2134 min
Marketing MamboHow I Learned to Play the Game of Work with Your Host Terry McDougallTerry McDougall is an Executive Coach, Leadership Consultant, author of Winning the Game of Work, and host of the Marketing Mambo podcast which she launched in December 2020. Prior to founding her coaching practice, Terry B. McDougall Coaching in 2017, Terry was a long-time marketing executive where she developed strategies, advised senior leaders, and led high-performing marketing teams to drive business results. Today Terry works with high-achieving professionals to help them get unstuck at work, increase their confidence, have more impact with less effort, and increase the overlap between their professional success and personal happiness so they...
2022-02-1432 min
Marketing MamboHelping Emerging Brands Grow with Brand Consultant Cheryl WittensteinCheryl Wittenstein is Principal and Co-Founder of Growth Brands Co., a digital and retail consultancy partnering with emerging consumer goods brands for success on-shelf and online. She and her partner, Mary Cooper, each bring 25 years of experience with large, trusted brands including Kraft, Anheuser-Busch, Purina, General Mills, Five Star, AT-A-GLANCE, and emerging brands like Kate's Real Foods and Urban Ladle. Growth Brands takes a seasoned Discover-Guide-Activate approach to strategy and execution to help brands grow at all phases in their journey from product development to go-to-market. They discover consumer insights to build business and marketing strategy; guide b...
2022-02-0739 min
Marketing MamboHow to Become a Great Change Leader with HR Expert & Author Tim SparksTim Sparks, SPHR, SHRM-SCP, is a Senior Certified Human Resources professional with over 20 years in HR. During his time in the HR profession, Tim has had the opportunity to work with some amazing people developing corporate programs like Change Management training and a very robust mentoring program that kicked off his speaking career. Tim is also the author of Your Journey to Becoming a Great Change Leader: Navigating the Path to Exceptional Leadership. In this book, he shares strategies that will make the difference between change success and change failure for you and your organization. Studies done on...
2022-01-3129 min
Marketing MamboMarketing from the HR Perspective with Leadership Consultant Beth RashleighBeth Rashleigh founded Rashleigh Consulting in 2019 after working for over 20 years in Talent and Organizational Development. She’s worked in healthcare (both for-profit and not-for-profit), in Corporate America and for the Federal Government. Beth has a Bachelor’s Degree in Organizational Communication from Ball State University, a Master’s Degree from Indiana University and a Master’s Certificate in Organizational Learning from the University of Maryland. She is a Certified Professional Coach, a Master Practitioner in the Energy Leadership Index and a Certified Positive Intelligence Coach. She also holds certifications in the DISC, MBTI, EQi, StrengthsFin...
2022-01-2439 min
Marketing MamboBecome a Writer Today with Author and Book Writing Coach Bryan CollinsBryan Collins is an author from Ireland who helps writers build authority and earn a living from their creative work. Collins is also a former Forbes columnist and his work has appeared in publications such as LifeHacker and Fast Company. To contact Bryan:LinkedIn: https://www.linkedin.com/in/bryancollins99Website: https://www.becomeawritertoday.com***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:Website: https://www.terrybmcdougall.comLinkedIn: https://www.linkedin.c...
2022-01-1737 min
Marketing MamboMedical Marketing Innovation & Growth During the Pandemic with Marketing VP Jennifer JonesJennifer "JJ" Jones is VP of Global Marketing and Product Development at TIDI Products. Motivating others to produce, with a driving initiative to see results, has been one of the hallmarks of her leadership style throughout her career. Effectively understanding the needs of the customer, whether articulated or unarticulated, was the key to success in the product lines she supported - Spine, Biopsy and Procedure and Diagnostic Trays. Jones has years of experience being a leader in marketing, as she is currently the Vice President of Marketing at TIDI. At TIDI, Jones leads global marketing and product development strategy...
2022-01-1041 min
Marketing MamboExploring the World of "Badvertising" with Advertising Vet and Author Tagline Jim MorrisTagline Jim Morris is the author of Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising. Armed with a degree in philosophy and an unnatural fondness for hippos, Jim spent a decade in pursuit of rock and roll stardom. Failing that, he became copywriter and creative director at ad agencies from FCB to DDB Worldwide. For the past 25 years, Jim has enjoyed a thriving freelance copywriting business while teaching copywriting at Columbia College for 12 years and writing a monthly column for Screen for five years. He is currently nurturing an adjunct speaking career. Jim’s accomplishments in...
2022-01-0338 min
Marketing MamboThe Path from Financial Marketer to Ayurvedic Wellness Coach with Kellen BrugmanKellen Brugman is a Certified Holistic Wellness Coach and professional writer. She also has certifications as an Ayurvedic Practitioner and yoga teacher. Using her Saint Mary’s finance major and 10 years in corporate marketing, she blazed a new career path, helping individuals and corporations like Aveda and lululemon invest in holistic wellness. Through personal sessions, corporate classes, and community events, Kellen helps others navigate change and unknowns in order (and holy chaos) to manifest career dreams and creative goals. She helps people transform their immunity portfolios from a liability risk into an asset statement, by using...
2021-12-2733 min
Marketing MamboThe 6 C's of Successful Marketing with Dark Horse Entrepreneur Tracy BrinkmannTracy Brinkmann has led an eventful life. From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate America’s finest companies to his own marketing company helping small business owners be SEEN and now his podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann, is also a business & success coach that realizes life isn’t fair and participation awards do not feed your family (or your drive to succeed)… This Driven Dark Horse Entrepreneur is looking to share all that he has...
2021-12-2030 min
Marketing MamboHelping Women Discover Their Inner Bad Ass with Ad Agency Vet and Success Coach Laura HoneycuttLaura Honeycutt is a sought-after mindset and leadership teacher and speaker on a mission to put more women in powerful leadership positions they deserve by unleashing their power. Laura excelled in a 25-year career in the cutthroat world of elite advertising agencies, despite navigating a system of bias against women while carrying a fierce case of imposter syndrome. Stressed out and burned out, she worked with a coach to completely transform her life. Now she is a certified coach who helps the world's badasses fiercely believe in themselves, define success on their own terms, and...
2021-12-1343 min
Marketing MamboHow Your Event Tickets Can Make the World a Better Place with Tix4Cause Co-Founder Kevin NemetzKevin Nemetz is SVP of Sales, Alliances and Analytics at Compass Marketing in his day job. He is also founder and CEO of Tix4Cause -- an online ticket marketplace that benefits charities.Tix4Cause is a dream and vision that is a proven, significant, thriving reality. Proven to drive success with corporations, associations, foundations, non-profits, and consumers. With more than 8 million tickets on the site at any time it provides significant opportunities for charitable fundraising everyday.Everyone wins at Tix4Cause: It provides great benefits for ticket buyers, corporations, season ticket holders, and non-profits.
2021-12-0632 min
Marketing MamboDeveloping A Powerful Executive Voice with Coach Cynthia ZhaiCynthia Zhai is coach and founder of Powerful Executive Voice. Over the past 10 years, she has worked with professionals from 46 countries across 6 continents, supporting them to speak with a voice that reflects their inner power. She's spoken in 18 countries across 5 continents and was awarded one of the highest designations in the speaking industry, CSP (Certified Speaking Professional), earned by only 12% of speakers worldwide. Cynthia was also the first woman in Singapore to be accredited by International Enneagram Association.Cynthia was born and raised in China. Even though English was one of her majors and despite b...
2021-11-2928 min
Marketing MamboHow to Be an Effective Non-Profit Marketer with Jim GillenJames Gillen is Chief Marketing Officer (CMO) of United Way Suncoast in Tampa, Florida. As the CMO Mr. Gillen is responsible for creating the strategic vision for United Way Suncoast’s overall marketing and communications function. He stewards the organization’s brand reputation in the communities served by United Way Suncoast and their partners.He joined United Way Suncoast in February of 2020 as the Senior Vice President, Communications and Marketing, Jim led an extensive brand relaunch with a strong focus on communicating the tremendous impact of the work that United Way Suncoast and their partners do in the c...
2021-11-2232 min
Marketing MamboHow Authenticity Can Improve Your Marketing Efforts with Nedra RezinasNedra is a marketing coach with 20+ years of business experience, including working with over 200 businesses on their websites and marketing decisions. She has been in a variety of roles such as business owner, web designer, project manager, consultant, teacher, mentor and contributor. Nedra loves teaching at the Small Business Development Center at Portland Community College and especially the lasting, amazing connections to my students over the years. To contact Nedra:Linked in: https://www.linkedin.com/in/nrezinas/Instagram: https://www.instagram.com/nrezinasconsulting/***************************************************************************If you'd like to talk to...
2021-11-1538 min
Marketing MamboThe Brand Promise and Selling with Integrity with Sales Trainer Dave RosenbergDave Rosenberg is principal at Locked On Leadership. Dave has earned his Professional Behavioral Analyst and Professional Driving Forces Analyst certifications (CPBA & CPDFA). He has consulted with over 60 companies in 16 states across the country. His clients represent a large cross section of industry from manufacturing, retail, construction, engineering, farming, trucking communications and service.Dave was raised in Philadelphia and now resides in rural Ramona CA with his wife and their 2 dogs, Blue and Chip. Although he is no longer taking apart televisions, he is constantly taking his golf game apart. Unfortunately he has no...
2021-11-0836 min
Marketing MamboA Marketing Communications Master Class with Veteran Marketer Janine MacLachlanIf you're seeking to get your ideas heard, you've come to the right place. Janine's goal is to boost leader's confidence through authentic, effective, and persuasive communications. Janine's knack for zeroing in on the right problem to solve and building an actionable message strategy is built on deep experience with iconic brands that include P&G, Quaker, Sargento and the American Dental Association. Her workshops on creativity and leadership communications help organizations foster innovation, nurture emerging leaders, and essentially get out of their own way. Contact Janine: https://www.janinemaclachlan.comjanine.m.maclachlan@g...
2021-11-0137 min
Marketing MamboA Marketing Communications Master Class with Veteran Marketer Janine MacLachlan***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comTo join Terry's Free Winning@Work Community go to:https://www.livespot.co/coachterryHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon.
2021-11-0101 min
Marketing MamboThe Long Journey to Building a Bad Ass Business with Donnie BoivinDonnie Boivin is an award-winning professional sales trainer, top-200 iTunes podcaster, Marine Corp veteran, and owner of his profitable Success Champions business. Donnie, fresh out of the Marine Corp, learned what it took to be successful in sales, business and life over two incredible decades of experience. At the age of 40 he realized he’d been living other people’s dreams and began chasing his own.Donnie went from knowing nothing about business and being on the brink of failure to launching his world-renowned Success Champions podcast, interviewing influencers in business and then build...
2021-10-2537 min
Marketing MamboEmpowering Women in Technology... and Everywhere Else with Coach Dr. Toni CollisDr Toni Collis is the CEO of Collis-Holmes Innovations, an award winning leader, International Keynote speaker, Consultant and Leadership Coach. Toni’s career has focused on facilitating the use of technology, and she believes that this requires true diversity in the future leadership of the tech industry.As Founder of Women in High Performance Computing (WHPC), Toni developed and led innovations aiming to diversify the international Supercomputing workforce, providing HPC tutorials designed for women, training and consultancy on building inclusive workforces, and research into how to improve the representation of women. In early 2019, Toni focused on...
2021-10-1850 min
Marketing MamboContent Marketing Tips & So Much More with ANA Content Marketer Greg WrightGreg Wright is a successful marketing and communications intrapreneur and spent the past 6 years building the in-house agency practice area at the Association of National Advertisers (ANA). Greg also manages the marketing procurement and agency relationship management areas. Prior to joining the ANA, Greg managed executive and member communications and marketing in-house for the AICPA. Greg has an MBA in Marketing and a BA in Political Science and Geography. In his free time, Greg serves as alumni advisor for Lambda Chi Alpha fraternity at UCLA and promises to finish writing his screenplay this year.www.ana.net
2021-10-1132 min
Marketing MamboHow to Educate the C-Suite on Digital Marketing with C-Suite Edge Founder Olivia RoehmOlivia Roehm is an experienced digital strategist, marketer, and industry leader. Olivia has led Social Media strategy and advertising, grown a sales team and launched new sales outreach processes. She works now on strategizing digital marketing daily for her client portfolio at NPAccel and growing her organization, The C-Suite Edge, with business partner, Hector Munoz. They are developing innovative, curated fast-track learning to C-Suite Executives who want to enhance their digital knowledge and get an edge!In today’s hyper-competitive marketplace, it is more important than ever that current and aspiring C-Suite Executives fine-tune th...
2021-10-0438 min
Marketing MamboHow Small Business Owners Can Leverage PR Like the Big Boys with PR Strategist Mickie KennedyMickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, an...
2021-09-2728 min
Marketing MamboThe $8 Million COVID Pivot with Sustainable Fashion Entrepreneur & CEO Marissa GoldsteinMarissa Goldstein is a mama to two sets of twins, blogger behind @TwinsonthegoX2, and Founder/CEO of Rafi Nova (www.rafinova.com), a sustainable fashion brand that encourages parents to get-out-and-go through thoughtful and ethically made bags and accessories that feature textiles handwoven by female artisans from remote regions of the world. Marissa, her husband, Adam, and their 4 kids under 4 years old, split their time between Boston and Vietnam and consider airplanes their 3rd home.***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you...
2021-09-2035 min
Marketing MamboHow to Market Your Online Courses with Marketing Expert & Global Citizen Tom LibeltTom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. His likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”...
2021-09-1348 min
Marketing MamboMarketing Higher Education with Agency Expert Jessica ShasserreWith nearly 15 years of experience in higher education and marketing, Jessica is an expert in developing best practices for effective enrollment and recruitment marketing initiatives. Drawing heavily from her time behind the admissions desk, she now uses that frontline experience to lead a team of talented strategists, consultants, and creatives. She sees every project from multiple perspectives, and works closely with clients to develop strategic, integrated approaches to addressing today’s higher education recruitment challenges. A frequent webinar star and industry thought leader, Jessica is quick to share her insight on a variety of higher education topics.ht...
2021-09-0629 min
Marketing MamboLive Life to the Absolute Fullest with Bucket List Guy Trav BellWhy do you get up in the morning? What is your why? These are two questions that fuel Travis Bell's life as well as his work. Travis Bell first was coined "the bucket list guy" ten years ago after one of his first talks. His motivational speaking about living life to the fullest has been able to reach thousands of people with the goal of eventually reaching 10 million people. Trav Bell is a certified Bucket List coach. His ideas are spread through his podcast, his website, his blog, and his famous Keynote speaking. He also has created a...
2021-08-3034 min
Marketing MamboSocial Media Marketing Tips from Expert Whitney MendozaAs avid learner and entrepreneur, Whitney has led a successful career in social media and marketing. Her career first began as a successful radio station producer and executive assistant in Atlanta. Her true passion, however, stemmed from marketing and social media and after much deliberation, her and her husband decided to start their own business named Brillar Media in 2015. In 2019, Billar Media joined Laddering Works to form Ligar Partners. By combining their resources, Whitney and her team are now able to offer clients a one-stop marketing service. Whitney also specializes in snapshot reporting, guiding customised solution of c...
2021-08-2332 min
Marketing MamboHow to Use SWAG as a Strategic Part of Your Marketing Plan with Swire HoBorn and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Swire has...
2021-08-1630 min
Marketing MamboModern Marketing of Wealth & Wine with Master Marketer & Investor Lori CrosleyLori Crosley has held senior level product marketing and strategy positions at Morningstar Investment Management, Wells Fargo and Calamos Investments, where she was responsible for planning, designing and executing global market strategy and institutional investment communications. As a Principal at Greenwich Associates, a leading global, strategy consulting firm that specializes in financial services, Ms. Crosley worked directly with the firms’ investment management clients in the US, Canada, UK and Continental Europe, to analyze primary and custom research and recommend strategic, as well as tactical, initiatives affecting both product and service delivery. Ms. Crosley also served as an investment consultant to...
2021-08-0934 min
Marketing MamboBe a Better Cross-Cultural Communicator with Entrepreneur and Consultant John GodoyJohn Godoy is an authority on how professionals create the communication and lifestyle habits required to excel in today's demanding world. He is the founder of a coaching and training company that helps professionals to become fearless, authentic, and persuasive communicators. Commanding corporate, STEM-centric, and entrepreneur clients, Johns expertise pull from over two decades of diverse experience working in 5 countries in a host of personal development related endeavors in sports, professional speaking, and entrepreneurship.Godoy's award-winning patented invention, Sitflow which he co-founded, has been viewed on viral social media over 50 million times, was a 2017 recipient of the...
2021-08-0234 min
Marketing MamboThe Science of Branding with Brand Scientist Ethan Decker, PhDEthan Decker, PhD, is president of Applied Brand Science. He fixes brands using the latest marketing science and 20 years as a brand strategist. A scientist by training and a marketer by trade, he earned a PhD in ecology before switching to market research, and then eventually advertising. He's worked with big brands like Duracell & Domino's, and small ones like Hoplark and Izze. He’s a frequent presenter and lecturer on the topic of brand science. He has yet to be asked to present on the topic of comic books despite his expertise.To contact Ethan:LinkedIn: ht...
2021-07-2639 min
Marketing MamboConfessions of an Expat Marketer with Fintech CMO Kelly PettersenWith over 10 years of international experience, Kelly Pettersen is a renowned executive in the tech world. Kelly currently works at Coinbase as a senior member of the Institutional Sales & Trading team, working with institutions across EMEA on their cryptocurrency adoption journey. Prior to joining the Coinbase, Kelly led business development globally forskew, the leading cryptocurrency market data, analytics and derivatives platform. She has a track-record building fin-tech start-ups and has led multi-million-dollar strategic projects and transformational marketing and sales-driven initiatives in the finance and banking sector. Kelly is an endlessly curious person, with an op...
2021-07-1954 min
Marketing MamboWhy It Doesn't Matter if Your Advertising is "Ugly" with Ugly Mug Advertising CEO Wayne MullinsHaving coined the nickname “the guru’s guru,” Wayne Mullins exemplifies professional entrepreneurship to its highest level. Mullins founded the company, Ugly Mug Marketing in 2009. Through his innate hardwork and perseverance, Ugly Mug Marketing has become a top company, earning praise from leading business influencers such as Neil Patel (Founder of QuickSprout & Kissmetrics) and Chris Voss (New York Times Best Selling Author of Never Split the Difference).Wayne offers top-level marketing strategy for successful and driven entrepreneurs looking to challenge themselves and bring their abilities to the next level. Through blogs, books, and training progra...
2021-07-1238 min
Marketing MamboD2C Marketing is More Relevant Than Ever with Bluewater Media President Gina PomponiGina has three passions – her Aussies, Tango and Brooklyn, fronting her rock band for St. Pete music enthusiasts and positioning Bluewater clients to maximize revenue opportunities. For over 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high ticket lead generation, drive to web, and direct sell. While managing over $100mm in billings at both Mercury Media and Direct Response Media she honed her skills to become one of the savviest media thought-leader’s in the industry.Gina joined the TV Media department at Bluewater as President and built it to a multi-million-dollar dive...
2021-06-2839 min
Marketing MamboFrom Death Row Activist to Public Relations Maven with Tracy LamourieTracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most n...
2021-06-2146 min
Marketing MamboThe Marketing of Medical Tourism with Marketing Guru & Consultant Ilan Geva - part 2Ilan Geva is a well-traveled global branding guru. He is the president of Ilan Geva and Friends, a brand consultancy that serves corporate giants with household names as well as smaller mission-driven organizations. What they all have in common is that they compete in the same cluttered, loud and confusing marketplace and need to get their brands noticed, differentiated from others, and recognized as relevant. He is also a founding member of Medical Travel Insight, which provides a comprehensive selection of consulting services for international healthcare and medical tourism businesses throughout the world.He offers top-level consulting...
2021-06-1417 min
Marketing MamboThe Definition of Brand Marketing with Brand Guru & UChicago Professor Ilan Geva - Part 1Ilan Geva is a well-traveled global branding guru. He is the president of Ilan Geva and Friends, a brand consultancy that serves corporate giants with household names as well as smaller mission-driven organizations. What they all have in common is that they compete in the same cluttered, loud and confusing marketplace and need to get their brands noticed, differentiated from others, and recognized as relevant. He is also a founding member of Medical Travel Insight, which provides a comprehensive selection of consulting services for international healthcare and medical tourism businesses throughout the world. He offers top-level consulting...
2021-06-0730 min
Marketing MamboThe Evolution and Value of Digital Marketing with Marketing Veteran Ted FayFrancis "Ted" Fay is a marketing leader with strategic vision and a hands-on approach. He's the founder of 2 Find Marketing where he helps his clients as a digital strategist, combining business plans, short term needs, marketing technology, team and partner capabilities to deliver digital transformation programs.He's comfortable working with both public companies and those in private equity environments. Prior to founding his firm, he's had experience in managing P&L, including capital, marketing advertising, and staffing budgets.Ted has deep, broad based marketing experience from strategic planning and new product development through product launch...
2021-05-3148 min
Marketing MamboQuitting is Not a Dirty Word with Author and Design Thinking Entrepreneur Coonoor BehalCoonoor Behal is the Founder & CEO of Mindhatch, a consultancy that helps organizations create the conditions for innovation and creativity to thrive. Through Mindhatch, Coonoor delivers her unique mix of expertise in Design Thinking, Organizational ImprovTM, Innovation Facilitation, and Diversity & Inclusion. Coonoor has helped Deloitte create, prototype, and launch an in-house design thinking consulting arm; be a part of a “stealth” team of design strategists and researchers guiding numerous teams at Starbucks; trained more than 100 people at Bethpage Federal Credit Union in design thinking; helped the Department of State and the Pentagon use improv to be more crea...
2021-05-2444 min
Marketing MamboThe Strategic Value of a Fractional Chief Marketing Officer with Eric DickmannEric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. ...
2021-05-1738 min
Marketing MamboThe Marketing Visionary Bringing "Blue Skys" Thinking to the World with Kristina SheaKristina Shea is founder and CEO of KVision, a marketing consulting agency, and BlueSkys Life, a lifestyle brand. She is a senior executive with the passion to create a positive impact for both the consumer and the brand. She is a hands-on from ideation, strategy to execution. Kristina is a unique multi-disciplinary with extensive experience in business and marketing strategy, digital communications, branding, company culture, and project management. Proven track-record in reaching diverse audiences, delivering memorable stories to meet business objectives and goals. Passionate and inspired to always evolve and elevate brands to surpass the status quo....
2021-05-1026 min
Marketing MamboHow Internet Search Has Evolved During COVID-19 with SEO Expert Steve WiidemanWiideman Consulting have been SEM & SEO Experts Since 1998 and we specialize in helping multi-location brands rank better and generate more business from search engines.Past and current clients include:ApplebeesIHOPBlaze PizzaPublic storageSkechersMeinekeTechnicolorBelkinLinksysDisneyUmami BurgerIBM“Steve knows more about SEO than almost anyone I've ever talked to, and he's just a lot of fun. I highly recommended him.”Tim Lakin, Skechers USA“Steve is just super knowledgeable about SEO…he's also som...
2021-05-0333 min
Marketing MamboLeading & Evolving a Successful In-House Creative Agency with Phyllis WoodsPhyllis Woods is an accomplished marketing, brand, and digital leader with a progressive history of building, operating and leading successful creative, marketing, digital and content organizations. Her marketing and communications expertise has proven translatable across industries including IT consulting, hospitality, telecom, professional services, trade association and advertising agency work.Phyllis’ professional growth was most significant in her 11 years at Marriott International headquarters in Maryland, where she held several leadership roles in fast paced and innovative groups within Global Marketing and Digital. As a Client Services, Agency Operations and Creative Studio leader, she led teams through multiple brand ac...
2021-04-2646 min
Marketing MamboHow Storytelling Can Make You a Better Presenter with Coach & NLP Practitioner Jose UcarJose Ucar is a TEDx Speaker, NLP Master Trainer, International Business and Marketing Specialist who for over 10 years has travelled the world successfully growing and promoting different businesses while building long-lasting connections with outstanding business leaders from various industries.Jose spends most of his time working with businesses and individuals to bring about transformation through the power of advanced communication skills.His motto: “Learn to communicate with yourself first, then with others, and finally broadcast your message to the world".Jose’s goal is to give you the confidence to present the best vers...
2021-04-1942 min
Marketing MamboWhy Marketers are So Unhappy and What to Do About It with Coaches Julie Breckenfelder, Dahlia Hanin and Christine O'NeillJulie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corporate and agency settings. Reach out and connect with Julie if you are (or know) an emerging leader eager to flourish in work...
2021-04-1227 min
Marketing MamboCareer Transitions from Marketing & Advertising to Leadership Coaching with Julie Breckenfelder, Dahlia Hanin, Christine O'NeillJulie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corporate and agency settings. Reach out and connect with Julie if you are (or know) an emerging leader eager to flourish in work...
2021-04-0542 min
Marketing MamboThe Art of Influence in Sales and Marketing with Rob JollesA sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide.Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. And in showing clients not just “how to” but also “why to,” he stirs individuals and companies to create real, lasting change.Today, Rob’s keynotes and workshops attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His best-s...
2021-03-2945 min
Marketing MamboThe Benefits of Moving Beyond Alignment Between Sales and Marketing with Marianne HewittMarianne Hewitt is a recognized thought leader in digital marketing trends and implementer of marketing programs, practices and organizations that achieve profitable organic growth in financial services, fintech, health care, pharmaceuticals and other sectors.She is known for her expertise in designing and implementing marketing and sales solutions and programs that are technically enabled to drive profitable organic growth.Her career includes Fortune 100 manufacturing, insurance and high tech positions in marketing, sales and IT. She’s had practice management responsibilities in the global consulting business with marquis consultancies. She is also a successful entrepreneur.S...
2021-03-2539 min
Marketing MamboHelping Companies Tell Compelling Stories with Public Relations Evangelist Kathryn MorrisonKathryn Morrison is the founder, CEO and president of SunStar Strategic, a public relations and marketing firm of over 20 years. She launched the firm following a successful career as the director of information services for the Investment Company Institute (ICI) and a broadcast journalism producer at CNN’s Atlanta headquarters.SunStar Strategic specializes in attracting investors and building brands for all genre of companies, with a very strong practice in financial services entities, from wealth managers to mutual funds, asset management firms and regional banks.Kathryn and her team work with clients to enhance their sto...
2021-03-2243 min
Marketing MamboThe Scientific Approach to Being an Effective Marketer with Anne KritzmireAnne Kritzmire is the lead independent trustee for the Thornburg Income Builder Opportunities Trust, a newly-formed closed-end fund targeting a mid-2021 launch. She spent over 21 years at Nuveen in various marketing and product management roles. Most recently, she was Head of Multi-Asset Marketing in which she led development and oversight of marketing strategy and programs to drive awareness, education, client acquisition and support for Nuveen’s expanding multi-asset investment and advice business.Prior to that role, she was Managing Director of Closed-End Funds Marketing for over 10 years. Anne oversaw strategic marketing and support, financial advisor and investor ed...
2021-03-1543 min
Marketing MamboPodcasting as Part of a Successful Marketing Strategy with Podcast Entrepreneur James MulvanyJames Mulvany is a successful entrepreneur and over the past 10 years, has built multiple internet companies (including Podcast.co & Radio.co) plus a property portfolio and has made a range of angel investments in startups! Having actually never had a job in his life, he started his first business when leaving school.Podcasting is a medium that has grown significantly over the past year and a talk on the subject would be a great addition to your event or conference! James Mulvany is founder of Podcast.co and Radio.co, two companies doing pioneering things in the o...
2021-03-0830 min
Marketing MamboThe Importance of Marketing Cross-Training in Leading a Successful Career with Tanya StanfieldI'm so pleased to host Tanya Stanfield, brand strategist, marketing & sales performance leader, and well-being advocate, she is a multi-dimensional entrepreneur obsessed with activating the full potential of people and teams. For 15+ years she has helped build mission-driven and human-centered brands in the HR technology, fitness, social impact, and JEDI (justice, equity, diversity and inclusion) sectors. She has also powered and led multi-million-dollar B2B sales teams, giving her a unique perspective that helps leaders and teams confidently ignite customer action from awareness to conversion.Through her firm True Believer Brands, T...
2021-03-0141 min
Marketing MamboThe Role of Strategic Storytelling in Marketing with Kirk WestwoodKirk Westwood in a cognitive communications expert, founder and CEO of Glass River Media and author of The Very Best Bad Idea. As an agency, Glass River Media manages communications, PR and media content for entities of all sizes. They partner with their clients to develop strategic communications, brand management, video production and content creation. They don’t just produce media – they produce media that produces results!After studying the business of film making at Full Sail University, Kirk spent years in Los Angeles making movies, TV commercials, and music videos before he joined the U.S. Army...
2021-02-2229 min
Marketing MamboLocalizing US Brands for the Chinese Market and More with Flora YangFlora Yang has led a 15 years+ career in journalism, communications and marketing in China in Beijing, Shanghai, Chengdu, Hangzhou, and in North America in New York and Vancouver. Over that time she has worked across multiple industries in a variety of roles.She has worked in public relations in Shanghai for a leading independent creative agency, Wieden + Kennedy, and has also worked in marketing communications for McDonald's China. Flora has built business from scratch to launching aggressive growth plans to establish new brands and businesses in new markets. She obtained solid experience in business planning and execution, b...
2021-02-1530 min
Marketing MamboWhy Sales and Marketing Collaboration is Just Good Business with Ted KulawiakTed Kulawiak is president of Ted Kaye Sales and Enrollment Management Training in Austin, TX. He held senior sales management and training positions in the advertising and media sales industry, selling television, direct mail, outdoor and newspaper advertising space over the course of 25 years, the majority of which he spent working the 3M Company. He enjoyed an 18-year career in higher education. Previously, he was the vice president of enrollment at Westminster College in Missouri, as well as at Bisk Education, and at DeVry, Inc. where he led the online admissions efforts for DeVry University, Keller Graduate...
2021-02-0836 min
Marketing MamboUsing Marketing to Drive Medical Practice Profitability with Jennifer BumgardnerJennifer Bumgardner is president of BIC Healthcare Solutions and has spent more than 20 years, forming and executing innovative healthcare strategic business building and marketing communication solutions. She has worked for or with multiple nationally and internationally renowned health care organizations including Medical College of Georgia, Wake Forest University Baptist Medical Center and Mission Health System in North Carolina, Geisinger Health System in Pennsylvania and, most recently, Johns Hopkins Health System in Maryland.Jennifer developed and executed unique, award-winning business development and marketing solutions for many industries, including financial services, education, healthcare, entertainment and retail services. Specific to...
2021-02-0133 min
Marketing MamboThe Future of Marketing Combines Analytics and Creativity with Marianne HewittMarianne Hewitt is a recognized thought leader in digital marketing trends and implementer of marketing programs, practices and organizations that achieve profitable organic growth in financial services, fintech, health care, pharmaceuticals and other sectors.She is known for her expertise in designing and implementing marketing and sales solutions and programs that are technically enabled to drive profitable organic growth.Her career includes Fortune 100 manufacturing, insurance and high tech positions in marketing, sales and IT. She’s had practice management responsibilities in the global consulting business with marquis consultancies. She is also a successful entrepreneur.S...
2021-01-2531 min
Marketing MamboDriving Big Marketing Results with a Small Marketing Team with Emilie TottenEmilie Totten is Head of Marketing at Synthesis Technologies, a leading provider of data and content automation software and services to the financial sector. Join us as we discuss what it's like to come into a "14-year-old start-up" as their first in-house marketer and develop a strategy to grow the company as the only marketer operating on a shoestring budget. Emilie once dreamed of working in a big agency writing Super Bowl ads but is glad that she took a different route where her influence on the success of the business is critical....
2021-01-1828 min