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AdTechGod Pod
AdTechGod PodEp. 113 Mediaocean, LG Ads, and Jackwell Partners on AI Hype and AdTech Trends for 2026In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature of AI and retail media. The guests share insights on the importance of understanding data, the challenges of attribution, and the need for creativity in marketing. The episode concludes with a rapid-fire round of questions, revealing personal opinions and humorous takes on the industry. Takeaways
2025-12-2338 minDigital Irish Podcast
Digital Irish PodcastInvesting in Irish AdTech with Mike KellyIn this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company.As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, an...
2025-12-1844 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Builder - Annabelle Dudman, SVP Commercial Excellence at AdformIn the latest episode of Legends of Adtech, we sit down with Annabelle Dudman, SVP of Commercial Excellence at Adform, someone who has quietly shaped some of the world’s biggest organisations from the inside out. From qualifying at EY to leading global operations at Microsoft, Spotify, PlayStation and now Adform, Annabelle takes us through the pivotal moments that transformed her from a numbers-driven accountant into one of adtech’s most strategic operations leaders.She opens up about building teams across continents, navigating complex change, and turning organisational chaos into clarity. Tune in for her insights on lead...
2025-12-0332 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Partner - James Macdonald, Co-Founder & CRO at Limelight Inc.In this episode, we’re joined by James Macdonald, Co-Founder and Chief Revenue Officer at Limelight Inc., to talk about the power of people in a tech-driven industry. From his Fleet Street beginnings at the Daily Express to building global programmatic platforms, James shares the lessons, laughs and leaps that have defined his journey.He reflects on the early days of mobile, his global adventures in New York and beyond, and why he believes technology should always come with a heartbeat. Expect candid stories and big lessons on leadership as James unpacks how to build partnerships that la...
2025-11-1430 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Connector - Jon Walsh, Co-Founder of JobsinAdtech.comIn the first episode of Season 2, we sit down with Jon Walsh, Co-Founder of JobsInAdtech.com and LinkedBands, to explore how community, connection and creativity can redefine what success looks like in adtech. From building media businesses and authoring books to turning a lockdown WhatsApp chat into a global industry network, Jon’s story is all about bringing people together.A natural connector and industry mainstay, Jon shares how to build genuine relationships in a digital world, why recruitment in adtech is long overdue for disruption, and how LinkedBands bridges the gap between online and in-person networking. Th...
2025-11-0330 minAdTechGod Pod
AdTechGod PodEp. 103 Legacy Brands, Digital Futures: Brittany Scott on Brand Safety & AI in AdvertisingIn this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of...
2025-10-2140 minAdTechGod Pod
AdTechGod PodEp. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & ChangeIn this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising. Takeaways Amy Lanzi transitioned from a finance background to the advertising industry. Her experience in yield management at American Airlines...
2025-10-1437 minMarketing, Media & Adtech
Marketing, Media & AdtechAI, Adtech Chaos & The Future of Digital Advertising with David Cohen (IAB CEO)Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now.Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of legacy ad models, and the rebuilding of the open web in real time. From the death of the click-through rate to the emergence of attention, incrementality, and new creative standards, this episode cuts through the noise with brutal honesty and...
2025-10-0939 minAdTechGod Pod
AdTechGod PodEp. 99 The CIO Perspective: Kelly Metz from Spark Foundry on AI, CTV, and Simplicity in MediaIn this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media strategies. The conversation also touches on balancing personal and professional life in the fast-paced advertising world. Takeaways Kelly emphasizes...
2025-09-3031 minAdTechGod Pod
AdTechGod PodEp. 98 From Standards to Streaming: Hillary Slattery on Programmatic, Curation & AIIn this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry. Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role.
2025-09-2334 minAdTechGod Pod
AdTechGod PodEp.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe HirschJoe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space. Takeaways Joe Hirsch has a long history in ad tech, starting from affiliate marketing. He co-founded multiple companies, including Spring Serve, which was acquired by Magnite. Swivel aims to automate repetitive...
2025-09-1636 minMarketing, Media & Adtech
Marketing, Media & AdtechAI Is Frosting, Not Sprinkles: Kurt Donnell’s Sanity Guide to Adtech - ADTECH Gods, Adtech DictionaryWhat happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of The ADOTAT Show, Pesach Lattin digs into Donnell’s journey from Om shante to OpenRTB, and why he’s leading a quiet rebellion against the industry’s addiction to “more.”This isn’t your usual buttoned-up PR fluff. Kurt lays it out:Why publishers need to s...
2025-09-1537 minMarketing, Media & Adtech
Marketing, Media & AdtechAI & ADTECH: Agentic AI platforms will reshape media planning, buying, and creative workflowsWelcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long.We’re talking Agentic AI—not the buzzwordy “AI tools” you use to rewrite an email subject line, but real autonomous agents that plan, bid, create, reconcile, and audit ad spend in real time. This is the leap from dashboards to decisions, from button-pushe...
2025-09-0736 minAdTechGod Pod
AdTechGod PodEp. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon TaylorIn this episode of the AdTechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a...
2025-09-0235 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Storyteller - Paul Gubbins, VP Sales & Programmatic Partnerships at TubiIn Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact.Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its n...
2025-08-1826 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.7 - Emma Blackshaw, Curation Growth Partner at SojernWe sit down with Emma Blackshaw from Sojern. She shares her journey from account management to shaping an entirely new role - built on curiosity, strategic thinking, and a commitment to simplifying the complex world of AdTechShe’s joined by ATC’s very own Matt Bennathan from Lumen Research and Kiessé Lamour from VML
2025-08-1423 minAdTechGod Pod
AdTechGod PodEp. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven MediaIn this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship. Takeaways Walt Dublin's journey into ad tech began 14 years ago. ...
2025-08-0525 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech Podcast Episode 5: The Front Runner - Karen Eccles, CCO at The TelegraphIn Episode Five, we sit down with Karen Eccles, Chief Commercial Officer at The Telegraph, to deep dive into her career, which has been defined by leadership, transformation, and future-thinking. A true front-runner, Karen shares what it takes to drive commercial success across publishing and adtech, how neurodivergence has shaped her career, and why giving back to the industry is a non-negotiable for her.From trendspotting before the curve to balancing performance and purpose, this episode is packed with insight from one of the most influential voices in digital media today.Welcome to Legends of...
2025-08-0432 minAdTechGod Pod
AdTechGod PodEp. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks ShopIn this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies...
2025-07-2926 minAdTechGod Pod
AdTechGod PodThe Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger DramaIn this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a timely South Park takedown. Alphabet's Blowout Quarter: Alphabet hit $96.4 billion in Q2 revenue, driven by strong performance in cloud (up 32%) and ad sales (up 10.4%), with YouTube capturing nearly 13% of all U.S. TV scre...
2025-07-2808 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech Podcast Episode 4: The Innovator - Sara Vincent, Managing Director UK at UtiqIn Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words th...
2025-07-2124 minAdTechGod Pod
AdTechGod PodEp. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative SparksIn this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud. Takeaways Zach explains how his childhood fascination with Chinese ch...
2025-07-1526 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Future Architect - Cadi Jones, SVP Europe at Index ExchangeIn Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. We cover what’s next for the ecosystem, the value of community in this industry, and how to stay ahead of the curve when the ground is always shifting.Welcome to Legends of Adtech: the podcast where we go bey...
2025-07-0730 minThe European VC
The European VCRich Ashton, FirstPartyCapital: Backing AdTech’s Trillion Dollar NicheIn this episode, Andreas Munk Holm sits down with Rich Ashton to unpack the unique thesis behind FirstPartyCapital, a specialist VC fund backing early-stage founders in the global AdTech and MarTech sector.Rich explores why this trillion-dollar industry has remained overlooked by mainstream VC, what it takes to be a successful investor in the complex ad ecosystem, and why FirstPartyCapital's massive LP network and deep expertise are enabling them to lead the charge.Here’s what’s covered:* 04:07 Why AdTech is the Trillion Dollar Niche* 11:51 The Facebook & Google Dominance Myth...
2025-07-0529 minAdTechGod Pod
AdTechGod PodEp. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New EraIn this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech. Takeaways Fariba's journey reflects the impact of immigrant experiences on career paths. Her...
2025-07-0129 minMarketing, Media & Adtech
Marketing, Media & AdtechTyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of MediaWhat happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth?Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsessed with shiny objects and meaningless metrics.Tyler’s been in the trenches since before most DSPs had names, let alone logos. He’s not just steering the ship...
2025-06-2933 minAdTechGod Pod
AdTechGod PodEp. 85 Instinct Meets Innovation: A Conversation with Matt BlackIn this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising. Takeaways Matt Black's career began in 3...
2025-06-2721 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSOIn Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the peop...
2025-06-2331 minAdTechGod Pod
AdTechGod PodEp. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTechIn this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the...
2025-06-1726 minAdTechGod Pod
AdTechGod PodEp. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech FutureHeather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements. Takeaways Heather Carver has a diverse background in ad tech, starting from a liberal arts education. Her journey includes significant roles at companies like Amazon and...
2025-06-1025 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Revolutionary - Emma Newman, CRO EMEA at PubMaticIn our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to...
2025-06-0631 minAdTechGod Pod
AdTechGod PodThe Refresh News: May 19 - Upfronts, AI, and the Future of AdTechIn this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying. We Cover TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns. Flexibility is a new...
2025-05-1908 minAdTechGod Pod
AdTechGod PodThe Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TVIn this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible. Key Takeaways from the Interview: Possible was built to go beyond the traditional conference model, blending inspiration with intimacy. 66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers. The event prioritized connection, with a single venue layout encouraging nonstop networking....
2025-05-1222 minAdTechGod Pod
AdTechGod PodFrom Ad Networks to AI: A Candid Conversation with Bob RegularAdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.Takeaways Bob Regular has 30 years of experience in digital media. The ad tech industry...
2025-05-0634 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.5 - Jasper Oswin, Sales Director, Enterprise at StackAdaptThis time, we spoke with Jasper from StackAdapt, who shared a thoughtful and honest look at his career journey — from his early days at MIQ to building commercial teams and shifting back into an IC role to focus on what drives him most.He's joined from our weekly host, Matt Bennathan from Lumen Research alongisde, Donia Baddou also at Lumen. 00:00 Introduction to Adtech Connect Podcast02:32 Finding Personal Purpose in Ad Tech06:51 Career Progression and Ownership12:32 The Importance of Authenticity in Career Choices...
2025-04-3029 minAdTechGod Pod
AdTechGod PodEp. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen NguyenIn this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation...
2025-04-2925 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #9 with Sanja PartaloWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:WPP's Venture Strategy 💡: WPP shifted its strategy from "invest and acquire" to "invest and partner" in ad tech, focusing on early-stage investments to help companies scale and provide insights to WPP clients.  Importance of Industry Signal 📣: Industry interes...
2025-04-2342 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #8 with Shweta KhajuriaWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:Shweta Khajuria's Background 💼: Shweta Khajuria, an equity research analyst from Wolf Research, has over 10 years of experience covering internet companies, including AdTech, e-commerce, and subscription-based businesses.  Challenges in AdTech Analysis ❓: Analyzing AdTech companies is challenging due to the in...
2025-04-2336 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #6 with Stephen MasterWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene. Takeaways:Investment Strategy: GTCR's leader strategy focuses on investing in sectors with growth and backing great management teams for significant returns. 📈💼AdTech Investment Sweet Spot: The ideal AdTech investment often involves businesses with $25 to $50 million in revenue, poised to scal...
2025-04-2338 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #3 with Eric FranchiWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:🚀 AdTech Investments: Early-stage market is very active in 2024, fueled by the AI boom.  💰 Series A Market: Seeing an uptick in Series A deals, generally in the $2M to $10M range.  💡 Focus Areas: Key investm...
2025-04-2236 minAdTechGod Pod
AdTechGod PodThe Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under FireThey say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite...
2025-04-2106 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.4 - Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom)This week we are joined by Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom). He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:05 Introduction to AdTech Connect Podcast02:29 Recognizing Emerging Leaders in AdTech05:36 The Role of Ego and Confidence in Professional Growth08:39 The Impact of Recognition on Career Aspirations13:45 Navigating Ego and Leadership15:42 Collaboration in Fast-Paced Environments18:45 Confidence and Client Leadership21:33 Learning from Experience: The 2024 Reflections
2025-04-1639 minAdTechGod Pod
AdTechGod PodStreaming Forward: Moe Chughtai on Data, AI, and the Future of Video AdvertisingIn this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.T...
2025-04-1522 minThe Programmatic Digest
The Programmatic Digest173. Adtech Economic Forum Discussion with Shannon Rudd and Allie LichtenbergIn this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how pe...
2025-04-1035 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.3 - Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStackThis week we are joined by Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStack. He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:00 Introduction to AdTech Connect and Community Engagement05:28 Creating a Safe Space for Learning and Growth08:00 Building Personal Brand and Confidence in Leadership10:14 The Journey of Personal Growth Through Podcasting12:12 Balancing Confidence and Arrogance in Leadership17:53 Finding Purpose in Personal and Professional Life20:10 Navigating...
2025-04-0927 minAdTechGod Pod
AdTechGod PodBalancing Act: Psychology, Partnerships & the Future of AdTech with Ali WendroffIn this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.Key Takeaways ...
2025-04-0827 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.1 - Will Spring, Director Enterprise Sales at ID5Will Spring, Director of Enterprise Sales at ID5, joins Matt Bennathan and Cadi Jones for the very first episode of the AdTech Connect podcast - excited to kick things off!
2025-03-2630 minAdTechGod Pod
AdTechGod PodConnecting the Dots: Heather Macaulay on AdTech, MadTech & Making It WorkIn this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.TakeawaysHeather's journey began in mobile marketing before transitioning to ad tech.The...
2025-03-2523 minAdTechGod Pod
AdTechGod PodThe Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great ShiftIn this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.This week’s highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential...
2025-03-2405 minAdTechGod Pod
AdTechGod PodMarketplaces, Motivation & Making Ad Tech Better With Molly McArdleIn this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.TakeawaysMolly started her career in ad tech at a small startup with no prior experience.Working in...
2025-03-1822 minAdTechGod Pod
AdTechGod PodThe Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal AdsIn this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.TakeawaysUniversal Ads aims to simplify TV advertising for SMBs.The partnership with Ramp allows...
2025-03-1409 minAdTechGod Pod
AdTechGod PodStreaming Success & Human Connection: Meagan Myers on AdTech, AMC, and PartnershipsAdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.TakeawaysMeagan's journey in programmatic advertising has been extensive and transformative.Starting her career at SpotX, she gained...
2025-03-1126 minAdTechGod Pod
AdTechGod PodThis Week in AdTech: March 10 - T-Mobile, Alternative IDs & The AdTech Land GrabIn this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challe...
2025-03-1004 minAdTechGod Pod
AdTechGod PodNews Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes MediaVanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising.TakeawaysVanessa Otero transitioned from law to AdTech through a passion for media reliability.AdFontes rates news...
2025-03-0425 minAdTechGod Pod
AdTechGod PodThe Power of Networking in AdTech with Kathy Argyriou from FreewheelAdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.TakeawaysNetworking is key to success in any industry.
2025-02-2525 minChatGBD
ChatGBDWhat is AdTech in Gaming & Why Should Developers Care?AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.💡What You’ll Learn:✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.✅ What are the latest trends? – The shi...
2025-02-1127 minAdTechGod Pod
AdTechGod PodBuilding Ad Tech with Mark McEachran from YieldmoHost AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.TakeawaysMark's journey in ad tech began in the early 2000s.Building...
2025-01-2824 minAdTechGod Pod
AdTechGod PodMergers, AI, and the Future of Video Advertising with Jenn Chen from ConnatixIn my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Je...
2025-01-2126 minMarketing Routes
Marketing Routes¿Qué Innovaciones en Adtech Deberían Considerar los Marketers este Año?Innovaciones en AdTech: Las tecnologías que los marketers deben adoptar este año En este episodio de Marketing Routes, MJ Carfora y Jorge Bellver exploran las innovaciones clave en tecnología publicitaria (AdTech) que están revolucionando el marketing digital. Desde el uso de datos propios y la reducción de cookies de terceros hasta la inteligencia artificial en campañas de pago, descubre cómo estas tendencias están transformando las estrategias publicitarias. Para marketers de todos los niveles, estas innovaciones en AdTech ofrecen nuevas oportunidades de optimización, personalización y rendimiento en un merc...
2024-11-0513 minContrary to Popular Opinion
Contrary to Popular OpinionThe Truth About AdTechTodd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising. They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape. With a candid look at what works, what doesn’t, and why passion and curiosity are essential for successful AdTech implementation, Todd and Kelly share insights into leveraging technology to get meaningful results. They reveal that while AdTech can enhance campaigns, it often requires more input — not less— combined with a...
2024-10-2935 minAdTechGod Pod
AdTechGod PodEp. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisersAdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and...
2024-10-2925 minAdTechGod Pod
AdTechGod PodEp. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.Episode 49 with special guest John WhitmoreJohn is the Senior Vice President of Business Development at 33Across.In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry...
2024-10-0826 minAdTechGod Pod
AdTechGod PodEp. 48 Laura Morrison from Amagi joins us on the AdTechGod PodAdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share...
2024-10-0125 minMi3 Audio Edition
Mi3 Audio Edition‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up is ‘good for everyone’Part One: Seven companies now account for a third of the total value of the US S&P 500 – and the bulk of their collective trillions in market value happens to come from marketers and advertising. It’s a crazy number, but Terry Kawaja, the fast talking banker, considered by some the ‘godfather’ of adtech start-up investment, says another wave of advertising and marketing related tech spin offs are incoming that’s making him a little more bullish than the cooling of the past 18 months. Kawaja’s New York firm Luma Partners is behind the Lumascape spaghetti maps that try to...
2024-09-3040 minAdTechGod Pod
AdTechGod PodThe Refresh News: The Potential Breakup of Google: More Choices and Innovation with guest Adam HeimlichIn this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and...
2024-09-1023 minMarketing, Media & Adtech
Marketing, Media & AdtechShaking Up Adtech with Judy Shapiro's Unfiltered Wisdom #madwomen #adtech #marketingstrategyIn this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers the adtech world’s obsession with surveillance and scale, exposing how these outdated practices are not just bad for business, but a full-on trainwreck for both consumers and brands.Judy’s no...
2024-08-2549 minAdTech with AlikeAudience
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 2Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.Tune in to get intriguing insights on:How data...
2024-08-2127 minAdTech with AlikeAudience
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 1Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:How data c...
2024-08-2025 minAdTechGod Pod
AdTechGod PodEp. 42 Stacy Bohrer from OpenX chats with AdTechGodAdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social.But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry.Thanks to Iris.tv and LiveIntent for sponsoring this ep...
2024-08-2026 minMarketing, Media & Adtech
Marketing, Media & AdtechTerrence Kawaja: AdTech Secrets: Billion-Dollar Mergers, Google Antitrust, and the Future of Programmatic Advertising🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure your digital dreams stay just that—dreams.Ever wanted to know how the adtech world is navigating the demise of cookies, or why Google keeps punting on privacy li...
2024-08-141h 01AdTechGod Pod
AdTechGod PodEp. 41 Paul Knegten former CMO at Beeswax chats with AdTechGodAdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial...
2024-08-1334 minWeb3 Wavefronts - Digestible News on Crypto, DeFi and AI
Web3 Wavefronts - Digestible News on Crypto, DeFi and AIWhy Has Adtech Startup Funding Plummeted This YearAdtech startup funding in 2024 has reached its lowest level in over a decade, with U.S. advertising-focused startups raising only about $360 million. The decline in investment is attributed to market saturation, increased regulatory pressures from laws like GDPR and CCPA, and economic uncertainties. Mature adtech companies, including The Trade Desk, DoubleVerify, Magnite, Taboola, and PubMatic, remain stable. Major internet companies like Google and Meta also maintain significant adtech capabilities. Despite the overall funding slump, some adtech startups have secured substantial rounds, such as The Brandtech Group with $115 million, Kevel with $23 million, and Vibe with $22.5 million. Anindya Ghose from NYU...
2024-08-0802 minProduct Talk with Malthi
Product Talk with MalthiEpisode 12 : Advanced Strategies for B2B & B2C Adtech MonetizationFacing challenges with product monetization or ad integration? Anurag Verma addresses common challenges by sharing monetization strategies and a guide on choosing the right ad formats. He discusses seamless ad integration, essential ad tech metrics, and offers recommendations for B2B and B2C monetization. Anurag also highlights the importance of cross-functional collaboration and explores how new technologies impact ad formats and user experience, providing actionable insights for effective ad tech product management.  00:00 Adtech monetization & Product management 02:23 Anurag journey into AdTech world  06:40 Monetization strategy & ads integration in products  09:32 Wha...
2024-07-2443 minAdTechGod Pod
AdTechGod PodEp. 34 Dave Morgan from Simulmedia chats with AdTechGodAdTechGod sits down with Dave Morgan.Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-2529 minPrivacy Abbreviated
Privacy AbbreviatedBreaking Down AdTech: Cookies and Pixels and SDKs, Oh My! Join us for this episode of Priv, where Dona Fraser is joined by Miles Light, Senior Counsel, Youth Privacy & Technology at BBB National Programs for an adtech block party. Cookies, pixels, and SDKs are all invited. Appropriate for beginners and privacy pros, this podcast breaks down the most talked about issues in the adtech space, including the impact of the death of the cookie, the focus of regulators on the pixel, lessons learned from recent cases related to software developer kits (SDKs), what all of this looks like for children and teens, and what the...
2024-06-2041 minAdTechGod Pod
AdTechGod PodEp. 33 Doug Knopper Freewheel Co-founder chats with AdTechGodAdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL.Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-1825 minAdTechGod Pod
AdTechGod PodEp. 32 Melanie Eckl from Attributy chats with AdTechGodAdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-1124 minAdTechGod Pod
AdTechGod PodEp. 26 Tim and Chris Vanderhook from Viant chat with AdTechGodAdTechGod sits down with Tim and Chris Vanderhook from ViantTim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.The Vanderhooks are known not just for their business acumen...
2024-04-3034 minAdTechGod Pod
AdTechGod PodEp. 19 Mari Tangredi from Cadent chats with AdTechGodAdTechGod sits down with Mari Tangredi from Cadent. Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem.From software development to technical sales and product development her journey is great to listen to. In addition, her role in significant industry milestones like the acquisition of 4info by Cadent is impressive. Whether you are an entrepreneur or a budding adtech enthusiast you are in for a treat today. Thank you to Publica for advertising on...
2024-03-1227 minAdTechGod Pod
AdTechGod PodEp. 18 Cory Davis from Transunion chats with AdTechGodAdTechGod sits down with Cory Davis from Transunion. Cory is currently the Sr. Industry Executive - Media and Platforms at TransUnion. He is a wealth of knowledge and expertise in business development and partnerships roles, specifically in the media & adtech vertical, with a key focus around identity and data.Cory shares his passion for advertising and media from his early days in his career and describes how he "fell forward," moving up the ranks from media buying to his current role today.Thank you to Publica for advertising on this podcast.
2024-03-0526 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 5 (Creative)Creative is the Final FrontierBen Kartzman is the final episode of our inaugural 5 part creative series!We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum. Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com
2024-02-2209 minAdTechGod Pod
AdTechGod PodEp. 16 Mike Hauptman from AdLib chats with AdTechGodAdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success. As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit...
2024-02-2026 minStellaxAmy·自定義 Podcast
StellaxAmy·自定義 PodcastEp3: 解密廣告科技業，Adtech是 data science 的小天堂Stella和Amy都是在美從業多年的data scientist。三十而已，卻有滿滿的中年危機感。本期Amy聊他在adtech的工作體驗。 本期內容： - 孩子升學危機 & 母親的關注 - 什麼是adtech - ads 有哪幾種？ - adtech有哪幾個players - data science in adtech - adtech適合什麼樣的朋友 - 下期預告：做蛋糕如何成功 Podcast逐字稿 (Powered by SeaMeet, Modified by Amy): https://stellaxamy.substack.com/p/ep3-adtech-data-science #datascience #techcareer #dataanalytics #數據分析 #數據科學 #北美生活 #北美 留言告訴我你對這一集的想法： https://open.firstory.me/user/cls5sglrw05pc01tr4h0v4ufn/comments Amy: https://linktr.ee/amy17519/ Stella: https://www.linkedin.com/in/wenxingl/ Podcast逐字稿 (Powered by SeaMeet, Modified by Amy): https://stellaxamy.substack.com/ Powered by Firstory Hosting
2024-02-1631 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 4 (Creative)In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative...
2024-02-1509 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 3 (Creative)In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales."ai is going to enable faster creative testing" - Ally SchnitzerAlly is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial ro...
2024-02-0811 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 2 (Creative)We’re back with Episode 2, of our 5-part video series on #creativeadtech, sponsored by Flashtalking.In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead, he shares amazing insights on the future of creative testing and advertising optimization.Visit https://www.theadtechforum.com to learn more.
2024-02-0111 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 1 (Creative)This is the first episode of our 5-part video series, sponsored by Flashtalking by Mediaocean.We explore how creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins from Publicis. This episode promises to deliver hard-hitting insights and expert perspectives on an evolving industry and how creative plays a crucial role in optimizing media performance.Visit https://www.theadtechforum.com to learn more.
2024-01-2509 minAdTechGod Pod
AdTechGod PodEp. 9 Aditi Ramesh from Anzu.io chats with AdTechGodAdTechGod sits down with Aditi Ramesh from Anzu. Aditi recounts her journey into AdTech, highlighting the pivotal role played by mentors and colleagues who provided guidance, education, and unwavering support in her professional development. Our discussion also dives into the insights gained from her experience as a solopreneur, where she's taken on the role of marketer and brand champion for her side hustle. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more...
2024-01-0230 minShe Said Privacy/He Said Security
She Said Privacy/He Said SecurityThe Paradigm of Adtech Privacy: Using Data Clean Rooms and Opt-In/Opt-Outs To Achieve ComplianceNoga Rosenthal is the Chief Privacy Officer and General Counsel at Ampersand, a data-driven TV advertising sales technology company. Noga possesses extensive expertise in developing and implementing comprehensive privacy programs and oversees the company's privacy and legal initiatives. Before Ampersand, she served as Chief Privacy Officer at Epsilon, overseeing the company's worldwide privacy, compliance, and regulatory activities. She also worked as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative, where she managed the NAI's compliance program and ensured that member companies upheld the promise of self-regulation for interest-based advertising. Noga is a member...
2023-12-1432 minAdTechGod Pod
AdTechGod PodEp. 8 Cory Greenberg from IndexExchange chats with AdTechGodAdTechGod sits down with Cory Greenberg from Index Exchange. Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role that maintaining a healthy balance between personal and professional relationships has played in propelling him towards his achievements.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.
2023-12-1229 minAdTechGod Pod
AdTechGod PodEp. 7 Matt Barash from IndexExchange chats with AdTechGodAdTechGod sits down with Matt Barash from Index Exchange. Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-2838 minAdTechGod Pod
AdTechGod PodEp. 6 Joe Zawadzki from Aperiam Ventures chats with AdTechGodAdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-1440 minAdTechGod Pod
AdTechGod PodWelcome to the AdTechGod PodWelcome to 'The AdtechGod Pod,' your premier podcast destination hosted by the AdtechGod, where the fascinating world of advertising technology comes to life. Available on Spotify, Apple Podcasts, and more, this podcast dives deep into the hearts and minds of the industry's most influential figures. Join us as we explore the personal journeys, challenges, and triumphs of adtech professionals, and get an insider's perspective on the latest trends shaping the advertising technology landscape. Whether you're a seasoned expert or new to the field, 'The AdtechGod Pod' offers invaluable insights into adtech. Tune...
2023-08-3001 minThe Voiro Podcast
The Voiro PodcastGoogle’s PMax, Looking Back at 2022, and Predicting AdTech Trends for 2023Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads. ⚡️Google’s Latest Newsmaker—Google PMax ⚡️How Broadcasters and Content Creators Can Ride the CTV Wave⚡️Top Trends and Events in 2023 That Will Impact AdTechYou read our whitepaper on AdTech trends for 2023 herePersonalities referred:Peter Kafka
2022-12-2335 minAdTech with AlikeAudience
AdTech with AlikeAudienceGrowth Marketing in AdTech: B2B vs B2C with Jonny ChanIn the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketing is and why it mattersHow B2B and B2C marketing overlapsWhy building strong communities is key to advertising success Strategies to attract B2B and B2C customers, such as demand generation and product-led growthCurrent privacy iss...
2022-07-3033 minPod Chat
Pod ChatBryan Barletta on AdTech, Audio Advertising Wars, and the Power of AttributionIt's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.A Career Shaped by MobileBryan's been in the ad...
2022-04-2929 minThe DB Media Network
The DB Media NetworkBryan Barletta on AdTech, Audio Advertising Wars, and the Power of AttributionIt's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.A Career Shaped by MobileBryan's been in the ad...
2022-04-2929 minAlright Sem Filtro
Alright Sem FiltroA importância de Regionalizar suas campanhas digitaisEm busca de um ambiente de conteúdo mais favorável e regionalizado, as marcas buscam falar os diferentes sotaques do Brasil para comunicar de forma mais fluida e eficiente.   A regionalização da mídia no meio digital tem ganhado destaque entre marcas que precisam alcançar públicos hiperlocais, mantendo a qualidade no contexto da entrega e construindo uma relação de confiança com essas audiências.   Em uma apresentação com dados exclusivos de mídia programática, a Alright Adtech coloca uma lupa em regiões cada vez mais prósperas do Brasil.  ...
2020-09-291h 57Digital-Innovation-Podcast
Digital-Innovation-Podcast#038 - Teil 2: Über adtech, digital marketing, progammatic und Frauen in Tech– mit Ekatarina Rabe von PubnativeIm heutigen Podcast spreche ich mit Ekatarina Rabe von Pubnative unter anderem zu folgenden Themen: Was Pubnative macht und was programmatic ist. Die aktuellen Trends in adtech. Welchen Stellenwert digitale Touchpoints im Fahrzeug für adtech haben. Was sich nach der Datenschutzgrundverordnung (DSGVO) im adtech Markt verändert hat. Über Frauen in der Tech Branche. Was der nächste große Touchpoint für adtech sein könnte. LINKS Linkedin von Ekaterina Rabe: https://www.linkedin.com/in/ekaterina-rabe/ Webseite von PubNative: https://pubnative.net/   Klicke hier, um dich auf Linkedin mit mir...
2019-11-2721 minDigital-Innovation-Podcast
Digital-Innovation-Podcast#037 - Teil 1: Über adtech, digital marketing, progammatic und Frauen in Tech– mit Ekatarina Rabe von PubnativeIm heutigen Podcast spreche ich mit Ekatarina Rabe von Pubnative unter anderem zu folgenden Themen: Was Pubnative macht und was programmatic ist. Die aktuellen Trends in adtech. Welchen Stellenwert digitale Touchpoints im Fahrzeug für adtech haben. Was sich nach der Datenschutzgrundverordnung (DSGVO) im adtech Markt verändert hat. Über Frauen in der Tech Branche. Was der nächste große Touchpoint für adtech sein könnte. LINKS Linkedin von Ekaterina Rabe: https://www.linkedin.com/in/ekaterina-rabe/ Webseite von PubNative: https://pubnative.net/   Klicke hier, um dich auf Linkedin mit mir...
2019-11-2726 min