Shows
Alex Bromage presentsFood Safety and Tetra Pak in these current times AUDIO ONLYIt's been too long everyone! I know, I'm sorry, I have been thinking about posting every day and it's just been too much going on for me to focus. Thankfully the wonderful Isabelle came to my rescue and she wanted to chat to me about Food Safety. For those of you unaware my day job is to work with food safety for Tetra Pak's customers and Isabelle works in comms for our R&D area. With everything that is going on at the moment we felt that it was important to clarify how Tetra Pak views food safety and...2020-06-2319 min
Alex Bromage presentsNancy Cates cookies coffee and more and interview with the foundersWhat a great interview this was, and there is still more to come. Nancy Cates is a local cookie, coffee and more cafe in my local town. I knew talking to these girls Catie and Emelie was going to be really interesting and I wasn't wrong!
Disclaimer! : There is a a lot of background noise at some points as we had to record this while the cafe was open. Apologies for that. Also we lost half of the recording so we only have the first half. I will get the girls on again to talk more as t...2020-02-1222 min
Alex Bromage presentsNew year and a new focustoo many people have a short focus and try to do too much at once. I'm guilty of this and it's a bad habit for sure! Let's all try to start 2020 with a better long term focus and a look to what can be achieved long term.
#vlog #newyearsresolution #personaldevelopment #businessdevelopment #businesslife #businessstrategy2020-01-0206 minAlex Bromage presentsReview of biolayne my current weight lifting plan siteWe talk about wellness on Wednesdays and what better part of wellness to talk about than weight lifting! Shifting weights is awesome and gets me pumped and since I was introduced to www.biolayne.com by my doctor, I haven't looked back. Hope you enjoy the podcast today.2019-12-1904 minAlex Bromage presentsOwning your own small business needs DEDICATIONIt's true, I saw it first hand from my parents. Let's not fool ourselves that this isn't the case. It might not feel like work when you have dedicated yourself to your passion, but that doesn't mean it isn't work!2019-12-1803 min
Alex Bromage presentsme and esports a story of convenienceIt's social media Mondays! We're going into nostalgia street today with a story about my personal history with esports. How I got into it and why! I am sharing this story as it points to the main word that governs a lot of decision making whether we know it or not and that is convenience. Hope you enjoy the episode. Big love! #esports #garyveechallenge #vlog #youtube #smm #socialmediamondays #convenienceisking #socialmedia2019-12-1706 minAlex Bromage presentsThe two ways I am trying to get started with flipping things for a side hustleI have started with some basketball cards and some magic the gathering cards. The magic the gathering cards immediately look like a much better flip than the basketball cards. Particularly from a time perspective. I am very happy with how they have gone up in value already.2019-12-1709 minAlex Bromage presentsDo not choose technology firstMaybe its a clickbait title. But I believe you shouldn't be choosing a technology and then looking for applications for it in your business. You should be coming at it from the angle of, here's a business problem, how do I solve it.2019-12-1306 minAlex Bromage presentsTop 5 excuses not to post more on social mediaHere are the top 5 plus a special extra one at the end, excuses I hear for not posting on social media enough. Let me know what you all think!2019-12-1010 minAlex Bromage presentsGet to know your customersNo matter your business you need customers. You need to know who they are and understand them better than you do right now. Personas is how you make that happen.2019-11-2707 minAlex Bromage presentsDesign sprintsDesign sprints are a tool that we use to help us understand and solve complex business challenges. Helen Bjorkman and Andrea Järvrén joined me after spending 5 intense days in a design sprint to talk about the history of us using them, why they work and what we have learnt from using design sprints and other tools for several year. Check out the video, I hope you like it! cc: AJ&Smart GmbH Jonathan Courtney hashtag#designsprints hashtag#business hashtag#vlog hashtag#vlogger hashtag#businesslife hashtag#teamwork hashtag#leadership hashtag#change hashtag#strategy2019-11-2418 minAlex Bromage presentssocial media content strategy#socialmedia #onlinemarketing #documentcontent
In my recent vlog about my social media tips the first tip I talked about was to create more content. In today's vlog I talk about some ways to do that and also how to break down some of your concerns.
Link you the @Garyvee presentation I mentioned: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/
Additional resource on the inverse pyramid: https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-1073436592019-11-2206 minAlex Bromage presentsDemystifying social media algorithmswhat are social media algorithms??? I go into these, how they work, what they do and why they are important!2019-11-2006 minAlex Bromage presentsWhy social media context is one of the most important things you may never have heard of.If you haven't listened to yesterday's podcast, I recommend listening to that before this one, to get more background.
Context is extremely important when you are looking to grow your social media following and in this video I go into some of the differences between the social media platforms that you should take into account when executing your social media strategy.2019-11-1608 minAlex Bromage presentsFive small business tips for growing through social mediaToday I address several questions I received at once from my videos of the last couple of days. That is, how should a small business use social media to grow better than traditional marketing. To help begin to answer this, I give you my top 5 tips for growing your presence on social media which is the starting point to building a bigger business using social media.2019-11-1509 minAlex Bromage presentsHOW AND WHY to use Tik Tok if you LIVE IN SWEDENA friend asked in the comments section on yesterday's video whether it was still worth experimenting with Tik Tok if you live in Sweden. My instantaneous answer was yes for exactly the reasons I stated yesterday. I did, however, do some digging and found some data that shows that Tik Tok is growing rapidly in Sweden and it is DEFINITEYL WORTH EXPERIMENTING WITH THERE! Links to data:
https://www.businessofapps.com/data/tik-tok-statistics/
https://sensortower.com/ios/rankings/top/iphone/sweden/all-categories?app_id=835599320&app_name=tiktok&publisher=tiktok-inc&search=&start_date=2019...2019-11-1406 minAlex Bromage presentsSmall business marketing tacticWe've missed uploading a couple of the vlogs to here, sorry for that! Go over to youtube if you need anything else that has been missed!!
If you run a small business you need to listen to this episode! I talk about marketing and what you need to know!2019-11-1307 minAlex Bromage presentsSide gig to full time Beeben RussellSpecially long interview episode today! Beeben is a serial entrepreneur who started earlier than most building his own businesses and has learnt a lot along the way. We talk through a wide range of topics from how he got started, what's important in online marketing, why sales funnels work, click funnels and the psychology you need to build your own side hustle or more! Let us know in the comments what you thought and if you would like to hear more from Beeben in the future!2019-11-1127 minAlex Bromage presentsWhat makes a good mission statementWhat makes a good mission statement, today I compare 2 different mission statements and discuss why I think one is good and the other needs improving! What are some mission statements you've seen that you think need improving? What are some great ones that you have seen? If you are a business owner, what is your mission statement? Do you think mission statements are useful?
2019-11-0806 minAlex Bromage presentsYour people are indispensableToday I share a story from my first job out of university of a lesson one of my directors taught me. It has stuck with me all these years and what it means to me has also evolved. You have to remember that all the people you work with are indispensable.2019-11-0705 minAlex Bromage presentsHow to make good decisionsToday I talk about how to make a good decisions. In fact more specifically, how to use Kepner Tregoe's decision analysis tool to make better decisions. I give a brief overview of the tool and why I think it's a great way to make rational decisions and avoid gut decisions.
See also a blog post I wrote for Kepner Tregoe a few years ago on some nuances around the decision analysis tool:
https://www.kepner-tregoe.com/blog/decisions-decisions/2019-11-0507 minAlex Bromage presentsDifferentiating through marketingStuck outside Costco I thought I would share some thoughts about top of the funnel marketing and the economic realities of your market that you need to be aware of in order to have a successful business. It’s important to market yourself very well and that effort will repay in lower customer acquisition costs.2019-11-0311 minAlex Bromage presentsWhen should you not use root cause analysisI discuss today problem solving and the use or not of root cause analysis. What are the alternatives? They are surprising and useful.2019-11-0305 minAlex Bromage presentsInvolve more people to solve problemsA quick update from the Gulf Foods event here in Dubai and I share a story from my first year in Tetra Pak where a colleague teaches me a valuable lesson on how to solve problems better!2019-10-3105 minAlex Bromage presentsLet's define qualityUpdate from Gulf Foods day one, the challenge I see when it comes to quality for a lot of companies and how I like to define quality myself to get into the right mindset.2019-10-3007 minAlex Bromage presentsMeaningful connectionsUpdate from Dubai and the mini-disaster we ad to deal with yesterday and some reflections on what a meaningful connection actually is!2019-10-2906 minAlex Bromage presentsDifferences living in Sweden and the USAUpdate on my jet lag post flight to Dubai, some issues whilst traveling to produce a vlog and thoughts on key differences between living in the USA and Sweden.2019-10-2809 minAlex Bromage presentsManaging Jet LagWhat I do to try and manage my jetlag better do I can be at my best from when I step off the plane to when I get back on it!2019-10-2606 minAlex Bromage presentsWhat I love about living in TexasA run down of the things I really enjoy about living in Texas. There are obviously more practical things as well but we can go over those on another episode. Enjoy!!2019-10-2508 minAlex Bromage presentsIs Tik Tok the next InstagramIn today’s episode I go through what Tik tok is and why you as my typical listener should be interested in it and try it out!2019-10-2408 minAlex Bromage presentsTop Travel TipsFor those less experienced with traveling here are 5 or so tips I have!2019-10-2305 minAlex Bromage presentsInterview with Adam WeddToday I had the privilege of interviewing Adam Wedd a songwriter/singer from the UK who is here in Texas during his first tour of the USA. We talk about his music, inspiration for pursuing his dream and some of the business reality of the music industry. I hope you enjoy it.
Find his Spotify at: https://open.spotify.com/artist/5GrSPIWPfVEFM6DtawxRww?si=9Z8aOYAPTMCLDw1nh5LV5g
also his Instagram: Http://Instagram.com/adamwedd2019-10-2222 minAlex Bromage presentsLeadership stylesToday I give a review of leadership styles. What they were described as earlier in my career and what I see as the predominant thinking that works is today. I reference two books. Extreme Ownership by Jocko Wilink and Leif Babin and Leaders eat Last by Simon Sinek. They are both very closely related to one another in their end goal which is to create a protected working environment for team members to operate in.2019-10-2009 minAlex Bromage presentsSummary of the weekToday I got through a quick summary of what we talked about this week and loop back on some additional points regarding business planning that I want to lead in to some of the content I have planned for next week.2019-10-2005 minAlex Bromage presentsIntangible value and pricingIn this episode I answer a question from a colleague based on my episode yesterday regarding how to price when intangible value is high.2019-10-1906 minAlex Bromage presentsproduct value versus featuresQuick one tonight! Today I talk about value versus features for products or services. The difference between them, why it’s important not to confuse the two and why understanding value gives you a pricing advantage.2019-10-1805 minAlex Bromage presentsLooking for business funding and a word about the importance of brandingToday I share what I think is a valuable lesson from an interaction I had on Facebook. You need to always remember the value you bring to others whether they are customers or investors/shareholders. I also share my friend’s book that I think can really help anyone considering to start a new business and wanting to help abate risk and understand where to focus the most. Hope you enjoy the episode. Please like and subscribe!!2019-10-1711 minAlex Bromage presentsMy 10 essential travel itemsBefore everyone gets literal I haven’t included bags and suitcases and blah. These are my 10 items that I travel with that aren’t maybe always obvious to everyone. I’ve travelled extensively with work and personally over the past 10+ years and want to share the what I’ve learnt in what to carry with me all the time. Hope you enjoy the podcast and I look forward to your comments and feedback.2019-10-1619 min
Alex Bromage presentsIntroduction and some backstoryThis is the first episode where I introduce myself, my motivations behind doing the podcast and talk about the value I hope to bring by sharing my voice through this podcast. I don’t rant in this one but I thought the thumbnail was funny so let’s use that for now :)2019-10-1520 min