Shows
MSME TALKMSME Vendor Opportunities with Large FMCG Companies – Part 1Episode 59 MSME Vendor Opportunities with Large FMCG Companies – Part 1 Guest: Samrat Sehgal, Global Supply Chain Head , Dabur India Welcome back to MSME TALK® with Industry Expert. Industry Expert segment brings Industry Expert who discusses on specific topic relevant for MSMEs, Startup to scale up and build long-lasting Businesses. Why did we do this episode: We created this episode because we were receiving many queries from MSMEs on how to become vendors to large FMCG companies, and what it takes to get selected and scale. Key Topi...
2026-01-1844 min
Decoding BrandsFMCG-Branche: Die Top-Trends 2026 (#260 Special)mit FMCG Expertin Tabea Höllger
In dieser Special-Edition von Decoding Brands werfen Colin und FMCG-Expertin Tabea Höllger einen Blick auf die zentralen Herausforderungen und Chancen der FMCG-Branche im Jahr 2026. Vor dem Hintergrund einer angespannten wirtschaftlichen Lage diskutieren sie, warum Markenrelevanz wichtiger ist denn je und weshalb austauschbare Marken zunehmend an Bedeutung verlieren.
Im Fokus stehen emotionaler Mehrwert, klare Positionierung und ein tiefes Verständnis für die Lebensrealität der Konsumenten. Tabea zeigt auf, wie bewusstes Konsumverhalten, selektive Kaufentscheidungen und neue Preisbereitschaften Marken vor neue Aufgaben stellen. Gleichzeitig eröffnen sich Chancen für Marken, die ech...
2026-01-1315 min
三十歲碎唸 Talking ThirtiesEp.232 [Jenny藝想世界] 外商碎碎唸 - 外商 FMCG 業務二三事 Ft.Devin外商業務不是只有「跑通路」這麼簡單。
在FMCG（快速消費品）產業中，他們是品牌策略、銷售目標與市場推廣的「最後一哩路」——
甚至決定新品能不能上架、能不能成為爆品！
這集節目帶你一次搞懂：
✔ 外商業務的真正價值：為什麼比你想像更「策略」？
✔ 台灣FMCG市場結構：7-11、全家、Costco 的通路規則大不同
✔ 新品上市的真相：如何用數據說服通路願意上架？
✔ Devin 實戰：如何把低溫飲料推進 7-11 & Costco？
✔ 業務日常大解密：報表、跨部門協作、談判、缺貨處理
✔ 想進 FMCG 的人必備技能：數據敏銳度、市場洞察、溝通力
想了解外商？想進FMCG？或是單純想知道便利商店架上那些商品背後的故事？
這集你一定會大開眼界。
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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2025-12-1529 min
三十歲碎唸 Talking ThirtiesEp.230 [Jenny藝想世界] 外商碎碎唸 - 從台商轉戰FMCG外商的養成記 Ft.Devin想進 FMCG（快速消費品）卻不知道該怎麼準備？
正卡在台商/外商十字路口？
或是好奇外商業務的一天到底長什麼樣？
這集一次講給你聽！
本集邀請到我在 FMCG 的前同事 Devin，
他從觀光系 → B2B 餐飲設備業務 → 食品業 → FMCG 外商業務，
一路摸索、一路升級，最後成為「外商業務體質」滿點的人才。🔥
本集亮點👇
✔ FMCG 業務到底在做什麼？為什麼要跟行銷密切合作？
✔ 台商 vs 外商文化差異：自主性、決策、跨部門溝通全解析
✔ 外商面試怎麼準備？內推、公司文化、案例分享一次講
✔ 業務的三大關鍵能力：情緒管理 / 數字邏輯 / 解決問題
✔ 想進 FMCG 必知的市場敏感度與面試技巧
如果你在求職、想跨領域、或正想跳槽外商，
🔥 這集就是你的職涯參考書！
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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2025-12-0842 min
三十歲碎唸 Talking ThirtiesEp.221 [Jenny藝想世界] 直播分享 - FMCG行銷大揭秘你以為行銷就是拍廣告、辦活動？
其實在快速消費品（FMCG）產業裡，
每一個廣告、每一次上架、每一個買一送一的活動，都是精密計算出來的策略。
在這集裡我會聊：
💼 FMCG行銷的日常到底在做什麼？
🧩 品牌經理、產品經理、通路行銷差在哪？
🚪 新鮮人進入外商行銷的五大管道
📊 為什麼數據分析在行銷中越來越重要？
🎯 我在外商行銷七年的觀察與心得
想知道如何從行銷菜鳥變品牌操盤手？
一起聽這集直播分享吧！
#Jenny藝想世界 #FMCG行銷 #外商工作 #品牌經理 #行銷職涯 #行銷人日常 #快速消費品
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《11/8 轉職外商沙龍》報名表
名額有限，把握機會 👉 https://docs.google.com/forms/d/e/1FAIpQLSe5PBeXJOozfBnVFmAULzUY9Gbo_9I-8wIcA12XFa5dkeTpUA/viewform
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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2025-10-2735 min
FMCGvibes86: FMCG-Vermarktung bei Amazon: die Kunst der ProfitabilitätExpertentalk mit Santhos Thiru
🎙️ Neue Episode: „FMCG, Amazon & die Kunst der Profitabilität“ – mit Santhos Thiru,
Geschäftsführer Dype & Thiru GmbH
„Im FMCG-Bereich ist Wachstum nicht automatisch Erfolg – entscheidend ist, schon beim Erstkauf profitabel zu sein.“
Santhos Thiru spricht über seinen Weg vom Data-Science-Background über eigene Marken bis hin zum Aufbau von Dype. Er erklärt, wie FMCG-Brands Amazon strategisch nutzen können, warum Hybrid-Strategien (Seller + Vendor) unverzichtbar sind – und weshalb Transparenz & klares Erwartungsmanagement die Basis für nachhaltigen Erfolg sind.
🔍 Was euch erwartet:
• Wie aus einer Küchenmarke eine Boutique-Agentur für FMCGs wurde
• Profitabilität st...
2025-10-0129 min
三十歲碎唸 Talking ThirtiesEp.211 [Jenny藝想世界] 直播分享 - FMCG外商行銷職位有哪些？附贈轉職技巧你知道FMCG（快速消費品）行銷的工作職位有哪些嗎？
其實外商FMCG的行銷職務分得很細：
✨品牌行銷 vs 產品行銷
✨通路行銷（例如全聯、Costco合作企劃）
✨數位行銷（電商 & 社群）
在這一集裡，我不只帶你拆解 FMCG產業的類別（食品、日用品、美妝、酒商、OTC…），還會分享：
🔑 FMCG行銷人員必備的核心能力
🔑 如何利用「內推、獵頭、自我推薦、MA計畫」進入外商
🔑 我的轉職小技巧，幫助你少走彎路
如果你想知道外商FMCG的行銷世界長什麼樣，
這集絕對能幫你打開新視野！🚀
#外商行銷 #FMCG #轉職技巧 #三十歲碎唸Podcast
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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2025-09-2234 min
FMCGvibes81: Markenaufbau: Wie SevenVentures FMCG-Marken groß machtExpertentalk mit Christopher Halbig
Wir verlosen: 𝙏𝙄𝘾𝙆𝙀𝙏𝙎 𝙁Ü𝙍 𝘿𝙄𝙀 𝙉𝙀𝙒 𝘾𝙊𝙈 𝙎𝙐𝙈𝙈𝙄𝙏!
Einfach im passenden FMCGvibes-LinkedIn-Beitrag kommentieren, welches Start-Up du gerade spannend findest und mit etwas Glück dabei sein.
🎙️ Neue Episode: „81: Markenaufbau – Wie SevenVentures FMCG-Marken groß macht“ – mit Christopher Halbig, Vice President und Teil der Geschäftsleitung bei SevenVentures
„Marken entstehen nicht über Nacht – sie wachsen durch Reichweite, Kontinuität und Relevanz.“
Christopher Halbig spricht mit Daniel von FMCGvibes über Media-for-Equity, Investments in Consumer Brands und warum nachhaltiger Markenaufbau entscheidender ist als kurzfristige KPIs.
🔍 Was euch erwartet:
• Wie SevenVentures als Venture-Arm von ProSiebenSat.1 Konsumunternehmen unterstützt
• Warum Media-for-Equity für FMCG-Brands ein Gamechanger sein kann
• Erfolgsbeispiele: Von Koro über Planted...
2025-09-0132 min
M&A und CurrywurstFMCG im Wandel – Wie M&A das Spiel im Konsumgütermarkt verändert mit Oliver Marquardt (#106)Was haben Supermärkte, Markenprodukte und M&A gemeinsam? Mehr als man denkt – vor allem, wenn man mit Oliver Marquardt spricht.In dieser Folge von „M&A und Currywurst“ dreht sich alles um einen dynamischen und stark umkämpften Markt: Fast Moving Consumer Goods (FMCG). Zu Gast ist Oliver Marquardt, seit Mai 2025 Partner bei BLOK Management. Mit über 20 Jahren Erfahrung in der Corporate-Finance-Welt – unter anderem in führender Rolle bei internationalen Transaktionen in der Food-, Beverage- und Consumer-Goods-Branche – bringt er tiefe Einblicke in einen Markt, der sich ständig neu erfindet.Im Gespräch mit dem Team von BLOK Management erklärt Oliver...
2025-06-2632 min
雪球·财经有深度2891.新消费、旧消费和FMCG们的路线之争欢迎收听雪球出品的财经有深度，雪球，国内领先的集投资交流交易一体的综合财富管理平台，聪明的投资者都在这里。今天分享的内容叫新消费、旧消费和FMCG们的路线之争，来自德加圣手。新消费和旧消费已经到了“路线之争”的地步，近日来随着港股新消费代表们再创新高和所谓以白酒为代表的传统消费资产持续下跌，这样的讨论已经到了白热化的地步。新旧消费的定义大体是，新消费是指更多体现情绪价值，不以产品制造成本定价，契合年轻人需求的消费品，甚至我看有人统一定义为没有被资金抱团过的消费品。而旧消费就是传统消费量价模型下，以白酒为代表的，可能之前被机构重重抱团过的消费品。中国的公募基金非常可笑，只要提到是消费品基金，无论主动还是被动，都大比例的会持有白酒，但实际上我个人如果要给消费划分阵营的话，应该是新消费、旧消费，和穿越百年依然经久不衰的快速消费品，FMCG。白酒和FCMG完全不应该都划到旧消费这一阵营中，因为两者其实有本质区别。对于FMCG的定义是，一个消费品可以称为快速消费品，必须同时满足三个条件：1、单个产品价格低廉；2、只要条件允许，产品生产可以快速复制和流程化，理论上可以在全球任何市场本地化其工厂，生产和销售本产品；3、销售通路宽又广。白酒没有一条符合这样的定义，白酒的均价从来不会和廉价二个字挂钩，茅台只能在茅台镇生产，他们的销售通路也依然是传统经销商加少量门店、电商等直营。所以把白酒和FMCG们都划到传统消费的阵营里，是不合适的。我对新消费的看法挺明确的，目前在新消费上赚了3倍以上的朋友，我是真心羡慕你们，仅以泡泡玛特为例，我很佩服你们能在泡泡玛特70元之前选择重仓。抓住了需求扩张，甚至连公司自己都没能预料到需求能有如此扩张的投资机会，你们在那个时候，判断出了后面的需求会更好，并且让这一预想成为现实，重仓持有，这绝对是不容易的。但这不是我的投资模型，即使让我回到泡泡玛特70元的时候，我还是投不了他。我的模型是不认可以未来需求会更好作为出发点去下投资决策的，我能投的生意，是要求，无论需求好坏，他都能长期稳定的挣钱，不需要持续资本开支的前提下越挣越多，并且能够从全球的行业和赛道的终局状态中反馈给当下进行定价，我投格力，就是全球终局状态下反馈定价的典型案例，和投泡泡玛特完全不是一码事。泡泡这门生意，我找不到全球终局模型，这对我来说是无法定价的生意。当然，投泡泡的原因我相信肯定不止于对需求的判断，也有很多供给端的考虑，泡泡这样的公司是独特的，也是现象级的，我抓不到这样的机会，确实是心中羡慕，但我依然不会改变自己的模型，这不是固步自封，而是一个投资人根子上对投资这个事情的理解。就目前的位置和价格来看，我对泡泡玛特的想法也很清晰，我觉得目前是有巨大泡沫的时点，标志是泡泡已经开始逐渐严重的金融化。之所以一直对茅台有担心，也和金融化有很大关系。古今中外，凡是被金融化的产品，无一例外最终都将被戳破泡沫。因为金融化会短期内急速的放大需求，泡泡很好，大家很喜欢，需求是100，而目前供给可能只有70。但带上金融化属性后，需求会迅速膨胀到1000甚至10000，这种短期内基于金融本质属性扩张的百倍以上需求，都是泡沫。但为了应对快速膨胀的“需求”，企业不得不尽快提升产能，增加供给，“缝纫机都踩冒烟了”。然而金融属性的需求，是建立在沙滩之上的，随便有一些风吹草动，这9000多可能就跑了。那个时候，即使真正喜欢泡泡的需求，可能翻了5倍变成500，但供给在那个时候已经是5000了，怎么办。我不知道这个泡沫会不会越吹越大，何时会被捅破。但基于我对这件事物的判断和理解，这个价格无论如何我是无法进场的了，只能继续观察。我觉得，这也会帮助我加深对这类新消费公司的理解。白酒消费，谈过很多次了，这里就不再赘述，如果没有大的意外，后面的路会很难走，这个资产在我这里依然没有性价比，等看看后续的价格吧。茅台一样存在上述金融化的风险，但激烈程度和趋势会因为商品的不同而有所区别。茅台有个重要功能是办事。即使现在场景已经没了很多，但中国这个人情社会，办事的需求永远都在。然而情绪需求，悦己需求，是很容易被别的东西替代的，而办事的需求，是有求于别人，本质还是不一样。我自己还是会站FMCG多一点。终局概念上来看，FMCG之所以能在全球风云变化的几百年里生生不息，屹立不倒，核心其实就在于上面提到的对他的三点定义。这样的产品满足的是人类长期稳定的需求，只要还有人类在，他们依然会
2025-06-1307 min
Business Punk - How to MarketingWie Andreas Billker mit Pringles, Super Mario und Esports zum Gaming-Liebling wurde – und was FMCG von Gaming lernen kannIn Folge 7 von How to Marketing – powered by Business Punk begrüßt Host Phillip Böndel Andreas Billker, Senior Market Activation Manager Pringles & Cheez-it DACH. Seit 2019 verantwortet Andreas das DACH-Marketing für die Kultsnack-Brands und bringt Insights aus seiner Zeit bei BAT, GSK und Häagen Dazs mit. Er verrät, wie Pringles Gaming- und Esports-Kampagnen zum Erfolg führten, warum Culture Marketing und Shopper-Insights Hand in Hand gehen und welche Learnings Ihr für Euer FMCG-Marketing sofort nutzen könnt.Das erwartet Dich in dieser Episode:Vom Fräsen zum FMCG-Marketing: Wie Andreas als dualer Stude...
2025-06-1056 min
Women Transforming FoodEpisode 11: Culture trumps strategy: How FMCG firms can stay resilient in tough timesAmie and Angeline sit down with Melissa Old, head of people and capability business partnering at Bega Group to discuss the importance of culture in keeping food organisations resilient, especially during an economic and geopolitically changing environment like the current one.
2025-05-2230 min
FMCGvibes57: Smarte Recruiting-Lösungen für die FMCG-BrancheExpertentalk mit Thomas Kühnlenz
🎧 FMCG Vibes – Neue Folge mit Thomas Kühnlenz von 4Talents
Thema: Recruiting für FMCG & Handel – zwischen POS und Digital
In dieser Episode sprechen wir mit Thomas Kühnlenz über smarte Wege zur Talentsuche in der FMCG-Welt – von der Fläche bis zur C-Level-Position.
🔍 Warum der POS zum Recruiting-Brennpunkt wird,
📱 welche Rolle TikTok, Talent-Apps & Snackable Content spielen
und 💡 wie Unternehmen endlich "Mobile First" ernst nehmen sollten.
Was Thomas antreibt? Persönliche Geschichten, klare Haltung – und 20 Jahre Erfahrung zwischen Handel und digitalem Recruiting.
🎙️ Jetzt reinhören und lernen, wie modernes Talent Acqui...
2025-04-0923 min
Behind the Boardroom - A Podcast series By Botree SoftwareFMCG Insights & Sales Automation Strategies with VasuIn this episode of Behind the Boardroom, we sit down with Vasu, a seasoned expert with over 35 years in the FMCG industry, having worked with Glaxo, Danone, Mars Wrigley, and Perfetti Van Melle. From a candid conversations discussing on his major milestones in FMCG, including the launch of Boomer & Center Fresh to the evolution of technology, Vasu shares first hand experiences of driving data-driven decision-making in sales, marketing, and supply chain management. Join us as we uncover✅ The role of Business Intelligence (BI) & Sales Automation in FMCG growth...
2025-04-0121 min
CoBB | Conversations on the Business of Brands129) The Long Chew: Why Regional FMCG Brands Are Slowing Down & What They Must Do to SurviveIn this episode, hosts Sudeep Chawla and Sharavana Raghavan dissect the challenges facing regional FMCG brands in India. With recent reports highlighting their slowing growth, Sharan connects the dots between market dynamics, the Long Chew phenomenon, and why many of these brands are struggling to sustain momentum.The discussion covers:Why Regional FMCG Brands Are Slowing DownThe Growth Illusion: Many regional brands saw rapid expansion, but it was driven more by external factors like inflation and commodity pricing than by strategic business building.
2025-02-2016 minCoBB | Conversations on the Business of Brands127) Is There Any Hope Left For Non-FMCG Marketers?In this episode, co-hosts Sudeep Chawla and Sharan Raghavan challenge a widespread belief in the marketing world: Can marketers outside of FMCG develop world-class marketing skills? Or is FMCG truly the only space where marketing talent can be honed?
With insights from Sudeep’s experience across FMCG, B2B, and B2C industries, this conversation breaks down the essential skills every marketer should master—regardless of industry.
KEY TAKEAWAYS:
1. The Myth of FMCG as the Only Training Ground
Many believe FMCG is the best place to l...
2025-02-0617 min
Behind the Boardroom - A Podcast series By Botree SoftwareHow Marico is Shaping the Future of FMCG Through Digital InnovationIn this episode of Behind the Boardroom, Vrijesh Nagathan, the Chief Information & Digital Transformation Officer (CIDTO) at Marico, shares valuable insights into how the iconic FMCG giant is navigating the digital transformation landscape. From innovative products like Parachute, Saffola, and Live On to co-creating solutions with Botree Software, Vrijesh discusses how Marico continues to lead the way in the fast-evolving FMCG industry.Key Highlights from Vrijesh's Insights:Digital Transformation Leadership:Vrijesh emphasizes how Marico is leveraging technology and innovation to stay ahead in the competitive FMCG space, ensuring that the company...
2025-01-3024 min_(31).jpg)
FRIDAY IS TRYDAY – Der UTRY.ME Podcast mit André MollKomplex und vielschichtig – FMCG-Vertrieb meistern mit Steffen Eichhorn, CEO der Eichhorn & Grundmann Vertriebs-GmbHHeute sprechen wir über den komplexen und vielschichtigen Wirtschaftszweig der FMCG Branche – Mit unserem Experten Steffen Eichhorn, Die Eichhorn & Grundmann Vertriebs-GmbH bringt FMCG-Produkte erfolgreich in den deutschen Markt und verbindet dabei Strategie und Hands-on-Vertrieb.
Wir sprechen über Chancen und Herausforderungen im FMCG-Vertrieb. Gemeinsam werfen wir einen Blick auf die Anfänge des Unternehmens, die Dynamik zwischen Innen- und Außendienst sowie die Besonderheiten des deutschen Marktes. Spannend sind dabei vor allem die Einblicke in die Markteinführung und Distribution, die Teamdynamik und die Unternehmenskultur.
Zum Abschluss geht es um Zukunftsvisionen, Nachhaltigkeit und die Erfolgsgeheimnisse von Eichhor...
2025-01-1055 min
FMCG WeeklyFMCG Trends for 2025, UK Price War and Cadbury's loss of its Royal WarrantIn this week’s episode of FMCG Weekly, we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods industry. Discover how UK supermarkets are battling for market share in a new price war, led by Asda and Morrisons. Learn about Cadbury’s surprising loss of its Royal Warrant after 170 years and the potential implications for the iconic chocolate brand.We also examine key trends shaping the year ahead, from price pressures and shifting consumer behaviours to the rise of sustainability initiatives and the growing competition in loyalty programmes. Whether you are a ma...
2025-01-0312 min
businessline's State of the Economy PodcastPremiumisation, e-commerce will continue to accelerate for the FMCG sectorIn this State of the Economy year-end podcast on FMCG, businessline's Meenakshi Verma Ambwani speaks to Naveen Malpani, Partner and Consumer Industry Leader at Grant Thornton Bharat, to discuss the sector’s performance in 2024 and its outlook for 2025. FMCG industry is facing key challenges of inflation and urban slowdown. At the same time, green shoots in rural demand and rise in quick commerce channel have emerged as key opportunities for the industry. Malpani explains that inflation has been a significant challenge in 2024 and to deal with rising costs, FMCG companies had to increase prices or reduce product siz...
2025-01-0212 min
Grafix Mistri ShowHow to run a Branding Agency? Ft. Yashita Aggarwal | Client and Growth Tips | FMCG | Ep.15
For a smooth journey of branding, check out: Grafix Mistri Show : https://youtube.com/@grafixmistri?si=VjI_rGaF1n_7nV88
Assets Link - https://drive.google.com/drive/folders/1-KwvPlw-mAHh9_c9ZeKsanRDTTk8uA1Q?usp=sharing
Join our Instagram Broadcast Channel for exciting updates and BTS: https://ig.me/j/AbaZXdDQ7Nx-1FUm/
Find our guest on social media
Instagram:
https://www.instagram.com/yashita.designs?igsh=bWRmc2hoamt4aXUx
Episode 15: Cracking the FMCG Code with Yashita - The Brand Design Queen 🎨
In this episode of the Grafix Mistri Show, we dive into the incredible journey of Yashita, a bra...
2024-12-031h 27
UEH - University of Economics Ho Chi Minh City#144 – Sự tham gia của khách hàng, lòng trung thành với thương hiệu và sự điều tiết trải nghiệm trí tuệ nhân tạo AI trong ngành hàng tiêu dùng nhanh (FMCG) tại Việt NamNgành hàng tiêu dùng nhanh (FMCG) tại Việt Nam đang chứng kiến sự bùng nổ của công nghệ trí tuệ nhân tạo (AI), tạo ra cuộc cách mạng trong cách tiếp cận khách hàng. Sự tham gia khách hàng và lòng trung thành với thương hiệu không chỉ phụ thuộc vào chất lượng sản phẩm mà còn vào trải nghiệm cá nhân hóa thông qua trí tuệ nhân tạo. Trong bài nghiên cứu này, tác giả Đại...
2024-11-2108 minWomen Transforming FoodEpisode 4: Why businesses must embrace team diversity – or face extinctionIn the latest episode of Women Transforming Food, Amie and Angeline sit down with Victoria Landells, Director of Food Services Oceania and Ingredients Australia and Fonterra. They discuss diversity in the FMCG space, and how finding a balance between culture and lifestyle is a valuable tool in business development and fosters growth.
2024-11-0627 min
職涯履行家 Creating Our FutureS2EP90 職涯分享｜外商 FMCG 變身命理師？上班族必知改運方法都在這！專訪命理師玓岡從外商 FMCG 居然轉職成為命理師？命理師的工作如何？算命真的有效嗎？到底怎麼看？這一位職涯特別的來賓，會來跟我們分享自己的職涯歷程、命理師的工作、簡單的辦公室改運方法、Yourator 2024 下半年運勢，歡迎命理師 玓岡。
🍕本集精彩：
➤ FMCG 轉職命理師？
➤ 命理師工作做什麼？
➤ 環境亂會影響財位？家裡簡易風水這樣看！
➤ 辦公室怎麼坐最好？拿出指南針看這四個方位！
⭐️ 到 Yourator 站上了解更多 FMCG 的 企業與職缺
⭐️ 還聽不夠嗎？精華文章看這裡！
😍 來這裡找玓岡老師：Facebook：劉玓岡命理風水易經 ／ Instagram：劉玓岡命理風水易經
💯 喜歡這集節目也歡迎到《職涯履行家》Apple Podcast 底下留言 + 5 星好評 🤩
💠 到各社群平台找到 Yourator，給我們回饋！
：https://linktr.ee/creatingourfuture
💠 合作邀約
：mkt@yourator.co
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2024-09-3028 min
The FMCG PodcastThe FMCG Podcast S4 Ep.1: Packaging Design & Innovation Expertise with Darren Morgan (Reckitt)The FMCG Podcast is BACK!
Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG.
Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry.
Follow Darren on Linkedin here! - https://www.linkedin.com/in/darren-morgan-1b15bb23/
New Episodes of the FMCG Podcast will be released on the...
2024-09-0440 min
Icons Behind Brands With DevleenaDecoding the FMCG Marketing Game: Arvind Naidu | Icons Behind BrandsUnveil the secrets to success in the ever-evolving FMCG industry!This episode of Icons Behind Brands features Arvind Naidu, Head of Marketing at KTV Health Food Pvt. Ltd. Arvind's journey from academic excellence (ISB & IIM-A) to leading a marketing powerhouse is truly inspiring.In this episode, you'll learn:Proven strategies for demand planning and forecasting in the dynamic FMCG landscape.How traditional marketing channels are adapting and thriving in the digital age.The immense potential of artificial intelligence for driving brand growth.
2024-09-0219 min
Icons Behind Brands With DevleenaFrom Sales to FMCG Leadership: Sai Mahesh Viswanath | Icons Behind BrandsWelcome to a compelling episode of Icons Behind Brands, featuring Sai Mahesh Vishwanath, the Marketing Head at Britannia Dairy. Hosted by Devleena Neogi, this episode is a treasure trove of insights into the world of Brand Management and FMCG Marketing.In this episode, Sai Mahesh Vishwanath shares his 16-year journey from his early days in sales at Piramal Healthcare Ltd to his current role at Britannia Dairy. With extensive experience at industry giants like Hindustan Unilever Limited (HUL) and Kraft Heinz, Sai offers a unique perspective on brand building and marketing strategies.
2024-07-2422 minWomen Transforming FoodEpisode 1: Mondelez's Anna Reid on customer centricity and trustWelcome to the first episode of Women Transforming Food, a new monthly podcast produced by G100 and Inside FMCG, exploring the stories of inspiring women transforming the food industry. In this episode, Inside FMCG’s Amie Larter and G100's Asia Pacific chair, Angeline Acharya speak to Anna Reid, director of customer service and logistics at global snack giant, Mondelez about creating a customer-centric business model.
2024-07-2238 min
三十歲碎唸 Talking ThirtiesEp.100 [Jenny藝想世界] FMCG行銷需要知道的事這一集將重點介紹行銷產業的生態鏈以及相關職位的差異， 最主要會深入分享FMCG品牌行銷的工作職責和日常的一天，適合對行銷工作有興趣或是特別想進入FMCG產業的聽眾收聽
有任何職涯相關問題，或是節目反饋，都歡迎填寫線上問卷：https://forms.gle/bg59HCGTN1W5E5Wy8
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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2024-07-1546 min
Rein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S14E08 I Erfolgreiches Projektmanagement im FMCG: Insider-Tipps und Checkliste von Experte LeoRein ins Regal! I S14E08 I
Erfolgreiches Projektmanagement im FMCG: Insider-Tipps und Checkliste von Experte Leo
In dieser Podcast-Folge sprechen wir mit Leo über die wichtigsten Erfolgsfaktoren im Projektmanagement speziell im Bereich Fast Moving Consumer Goods (FMCG). Leo teilt wertvolle Erfahrungswerte und praktische Tipps, die er in seiner Karriere gesammelt hat. Gemeinsam erörtern wir eine umfassende Checkliste, die Projektmanager im FMCG-Sektor nutzen können, um ihre Projekte effizient und erfolgreich zu steuern.
Wir beleuchtenr die 10 essenziellen Schritte für effektives Projektmanagement im FMCG-Bereich. Unsere Checkliste basiert auf Leos umfangreichen Erfahrungswerten und umfa...
2024-07-1221 min
Business InsightsBusiness Insights #23| Kinh nghiệm phát triển & xuất khẩu sản phẩm FMCG |Nguyễn Trung Dũng, Dh FoodsKhách mời của Business Insights ngày hôm nay là founder của một trong những thương hiệu gia vị được vô cùng yêu thích tại Việt Nam - DH Foods, với sản phẩm nhận được nhiều sự quan tâm nhất là Muối Tôm Tây Ninh.
Mới đây, DH Foods cũng thành công đưa sản phẩm vào các chuỗi đại siêu thị trên toàn thế giới, nên hôm nay Business Insights mời Anh tới đây để nghe...
2024-06-051h 03Business InsightsBusiness Insights #23| Kinh nghiệm phát triển & xuất khẩu sản phẩm FMCG |Nguyễn Trung Dũng, Dh FoodsKhách mời của Business Insights ngày hôm nay là founder của một trong những thương hiệu gia vị được vô cùng yêu thích tại Việt Nam - DH Foods, với sản phẩm nhận được nhiều sự quan tâm nhất là Muối Tôm Tây Ninh.
Mới đây, DH Foods cũng thành công đưa sản phẩm vào các chuỗi đại siêu thị trên toàn thế giới, nên hôm nay Business Insights mời Anh tới đây để nghe...
2024-06-051h 03CoBB | Conversations on the Business of Brands83) 5 Red Flags for an FMCG EntrepreneurIn this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and overreach in the fast-paced world of FMCG.
Sharan points out that despite these admirable qualities, there are critical red flags that can potentially derail even the most promising ventures.
They start with the harsh reality that in FMCG, profitability cannot be ignored in favor of growth metrics. They then tackle the issue of overextending product ranges, emphasizing the need for focused and...
2024-04-0315 min
5 FMCG news under 1 minute by POS PotentialTop 5 FMCG Headlines #fmcg #news #update #supermarket #foodindustry🚨 Stop Scrolling! 🚨 Your 1-Minute FMCG Update starts NOW:
🔥 Dive into this week's Top 5 FMCG Headlines you absolutely can't miss:
5️⃣ Topo Chico's Bold Move: They're shaking up the mixer market with non-alcoholic options, racing towards a $1 billion brand milestone. 🌐
4️⃣ Coke's Gen Z Play: Introducing "Happy Tears Zero Sugar" - a TikTok-exclusive flavor aimed squarely at young hearts. 💔🥤
3️⃣ Culinary Cinema: Waitrose partners with Heinz for an exclusive "The Godfather Pasta Sauce". It's not just sauce; it's an iconic film in a jar - expected to fly off the shelves! 🎬🍝
2️⃣ Amazon Fresh Innovates: Say hello to Recurring Reservations and Repeat Items - making grocery shopping in 1,300 U.S. ci...
2024-03-0400 min5 FMCG news under 1 minute by POS PotentialTop 5 innovations under 1 minute #fmcg #news #update #retail #supermarket #foodindustry🚀 Innovation Spotlight: This Week's Top 5 Breakthroughs in FMCG! 🌿The FMCG sector is buzzing with groundbreaking innovations that promise to reshape our consumption habits while prioritizing sustainability, health, and unique experiences. I'm Stanislas Dallest from POS Potential let's dive into the latest disruptors making waves:5️⃣ Sustainable Indulgence: Voyage Foods is redefining sweet treats with its cocoa-free chocolate. Boasting an eco-friendly footprint, this innovative alternative promises the beloved chocolate taste without the environmental toll. Is this the future of chocolate?4️⃣ Beauty Meets Wellness: Nature's Way is sweetening the deal in nutritional supplements with their strawberry-flavored gummies aimed at combating hair loss, p...
2024-02-2900 min5 FMCG news under 1 minute by POS Potential5 FMCG News under 1 minuto #fmcg #podcastIn the ever-evolving world of FMCG, staying informed is the key to staying ahead.I'm Stanislas Dallest from POS Potential and here are the top 5 groundbreaking updates that are reshaping the industry:5. L'Oréal’s Luxe Leap on Amazon 🌐Did you know? L’Oreal has made a bold move by offering its luxury brands on Amazon, attracting a whopping 73% of consumers who are new to the brand, catapulting it to the number 2 luxury brand spot in the US. A game-changing strategy that’s redefining luxury retail.4. Aldi UK’s Sustainable Steps Forward ♻️Aldi is expanding its Refill Coa...
2024-02-2000 min
Brand Talkies a.k.a The BT Show#6 Emerging FMCG Trends in 2024 with Varun Sethuraman(Business Head, Nestle India and SEA)Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.
Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.
In...
2024-02-1520 min
Vitral Tamil PodcastMastering the FMCG Arena: A Conversation with CK RanganathanIn the Vitral Tamil Podcast's debut episode, hosted by Sharavana Raghavan, a riveting dialogue unfolds with FMCG stalwart Mr. C.K. Ranganathan of Cavin Kare.
This episode is a treasure trove for young marketing professionals and college students aspiring to crack the FMCG code. Sharavana, navigates through Ranganathan's journey, from the inception of Velvet to the heights of Cavin Kare. They delve into leadership, innovation, and the nuances of consumer behaviour in India's multifaceted market.
The discussion is a blend of wisdom and practical insights, touching on the challenges and opportunities in...
2024-01-1555 min
The Allexo Podcast - Building High Performing FMCG TeamsBuilding a Purpose-Led FMCG Business - Episode 5 - Rob Reames, Commercial Vice President at PlantedIn this episode of The Allexo x Catology Podcast we looked at the importance of creating purposeful FMCG companies.
Your host, Rob Nelson, was joined by Rob Reames, the Commercial Vice President at Planted, to talk about his career history and insights on the changing FMCG landscape.
They also discussed the opportunities that are available across the various categories in the FMCG sector, as well as sharing their insight s for companies who are trying to grow within their niche.
Tune in to hear from another exciting voice from the FMCG sector.
...
2024-01-0934 min
The FMCG Guys123. Mert Damlapinar on how to win in FMCG eCommerce in 2024Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and...
2024-01-0622 min
СТО БРЕНДІВ#21 І Секрети запуска бренда в FMCG та міф про ГМОЯк запустити бренд пива?🍻
👋🏻 Привіт, друзі! Новий випуск подкасту, в якому поговоримо про товари широкого вжитку, або як їх називають у бізнес-тусовці — FMCG.
В новому епізоді:
Дамо поради малому та середньому бізнесам, які стратегії обирати для запуску FMCG-бренду;
Поговоримо про тренди категорії, конкурентів, комунікації;
Особливу увагу приділимо пиву, стратегіям в цій ніші, згадаємо успішні кейси;
Поговоримо про еволюцію і теорії змов навколо ГМО.
😉 А ще маємо сюрприз: ми розіграємо дві книги про стратегію, а саме "Про стратегію. Harvard Business Review: 10 найкращих статей". Тому чекайте випуску, там усі деталі🤩
Відео версія - https://www.youtube.com/watch?v=MKo5cN_mVwk
Навігація по бесіді
00:03 Еволюція не спрацьовує
00:57 Скільки банок шампуню Head & Shoulders продають за хвилину?
02:19 Як Colgate збільшила продажі на 20%
03:28 Кращі комунікаційні рішення виробника шампунів
04:37 Що таке FMCG
05:43 Скільки брендів належать Procter & Gamble
08:50 Як великі бренди створюють суббренди
11:32 Дві стратегії просування продукту
13:30 Що працює краще: реклама по телевізору чи діджитал?
15:17 🤩Конкурс
16:35 Які кроки потрібно зробити для запуску пивного бренда
18:06 Справжня роль бренд-менеджера
18:44 Основний аспект при впровадженні продукту
20:01 Інструменти, якими користуються бренди FMCG
22:18 Фішки для реклами FMCG
24:16 Три поради при запуску FMCG
25:40 Як українське пиво подвоїло свою частку на ринку
28:49 Розбираємо тренди в ніші FMCG
29:45 В чому різниця між трендом та статус кво продукту
31:10 Правда про ГМО
35:06 Рептилоїди та FMCG
37:50 Що таке максимальна кастомізація в FMCG
38:58 Evolution- реклама яка змінила пиво Guinness
Аудіоверсія подкаста доступна за https://mssg.me/besidaprobrandy
Підписуйтесь на Instagram:
Артема - https://www.instagram.com/artembeseda/
Саші - https://www.instagram.com/katkoff/
Проєкту - https://www.instagram.com/besidaprobrandy
Кейси агенції: https://rocketmen.com.ua/ua/portfolio
ДОНАТ: https://www.buymeacoffee.com/besidaprobrandy
Підтримка через МОНОБАНК: https://send.monobank.ua/jar/8uhFTyfnhg
Слава ЗСУ 💙💛
2023-10-1241 min
The SOIC PodcastA Forgotten FMCG Multibagger 🪒🚀
"I don't look to jump over seven-foot bars; I look around for one-foot bars that I can step over." — Warren Buffett
Dear Tribe Members,
🌟We are thrilled to announce the release of our latest Podcast, "A Forgotten FMCG Multibagger" 🚀, where we dive deep into the exciting transformation happening at FMCG Giant. 🇮🇳
In this captivating podcast, we cover everything you need to know about this business:
🔍 How We Filtered This Stock: Discover the criteria we used to identify this hidden gem in the stock market.
📈 All About This Business: Get an insider's look into the strategic shift towards premiumization and how it's impacting t...
2023-10-0430 min
Системный маркетингКак устроен маркетинг FMCG. Роман Шалимов✅Пошаговое руководство по построению системного B2B-маркетинга: https://leadology.ru/b2b-step-by-step?utm_source=podcast&utm_medium=description✅Скачай дорожную карту запуска интернет-маркетинга для B2B-компаний: https://leadology.ru/b2b-roadmap?utm_source=podcast&utm_medium=description✅Канал в Telegram про B2B-маркетинг для собственников и маркетологов: https://t.me/glushkov_blogДля размещения рекламы в подкасте, пишите https://t.me/malklar. Медиакит с описанием аудитории и стоимостью: https://leadology.ru/podcast/mediakit
Слушать в других плеерах https://leadology.ru/podcast/cm160-roman-shalimov-fmcg
Наш канал в Telegram https://t.me/glushkov_blog
В гостях Роман Шалимов, СЕО агентства потребительских исследований Точка Роста, основатель NPD Club, автор курса НИУ ВШЭ "Практика потребительских исследований”.
Поговорили про то, как работает маркетинг в сфере реализации товаров повседневного спроса (FMCG).Ссылка на гостя:
TG-канал Романа: https://t.me/Roman_Shalimov
В выпуске:
1. Как устроен маркетинг в компаниях продажи товаров повседневного спроса?
2. Как тестировать товары для продажи?
3. Как маркетологу продвинуться в этой сфере?
Таймкоды
00:00:00 – Представление гостя
00:02:11 – Что такое маркетинг FMCG
00:05:38 – Как устроен маркетинг в таких компаниях
00:15:53 – Как конкурируют товары?
00:27:06 – Карьерный трек для FMCG-маркетолога5
2023-09-2529 min
Let's Talk Socials!#61: What makes a great FMCG brand and how do we market it on social media? with Laura FeavearyearLaura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
You'll discover...
How Laura got into this field of marketing
What makes a great FMCG brand
How Laura comes up with the concept & packaging for her clients
What current trend she absolutely hates
What content works well on social media to market your FMCG brand
2023-09-2052 min
DaybreakHow Tata’s using “innovation managers” to enter the FMCG raceFor the longest time, despite being a giant steel-to-software conglomerate, Tata’s consumer goods game was nowhere close to India's top FMCG companies.Ever since 2019 though, when it decided to merge Tata Chemicals and Tata Beverages as Tata Consumer Products Ltd, the FMCG arm has been on a roll. In the recent financial year alone, it introduced more than 30 new products.Meanwhile, Tata Consumer’s shares have more than tripled. The Nifty FMCG index also almost doubled. What changed?Tune in to find out.RecommendationHow Tata Consumer’s Sunil D...
2023-08-2310 min
Advertising Vietnam PodcastỨng dụng công nghệ mới trong FMCG để thích ứng thói quen tiêu dùng Việt - Leadership Talks #1[English translation below]
NGÀNH FMCG TRONG KỶ NGUYÊN SỐ: DỮ LIỆU LÀ ĐỘNG LỰC ĐỊNH HÌNH CHIẾN LƯỢC KINH DOANH ĐÚNG ĐẮN
Ứng dụng công nghệ trong hoạt động kinh doanh đã trở thành một yếu tố then chốt, quyết định sự “sống còn” của các doanh nghiệp thuộc mọi ngành, mọi lĩnh vực trong thời đại kỷ nguyên số. Với việc ứng dụng những công nghệ mới, doanh nghiệp có thể sở hữu và khai phá sức mạnh từ nguồn dữ liệu “khổng lồ” từ người dù...
2023-08-0823 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E09 I Menschen machen Marken! Der Deep Talk mit Alexander Grimm: Herausforderungen und Chancen im stationären FMCG-Vertrieb!In dieser spannenden Podcast-Episodereihe führe ich ein tiefgründiges Gespräch mit einem herausragenden Vertriebsprofi Alexander Grimm, der jahrelange Erfahrung im stationären FMCG-Vertrieb vorweisen kann. Gemeinsam erkunden wir die vielfältigen Aufgaben und Chancen, die mit diesem speziellen Bereich des Vertriebs einhergehen.Unser Gast teilt seine wertvollen Einblicke in die Welt des FMCG-Vertriebs, bei dem es darum geht, Konsumgüter des täglichen Bedarfs in stationären Geschäften wie Supermärkten, Lebensmittelgeschäften und Drogerien zu vertreiben. Wir tauchen ein in die komplexen Herausforderungen, vor denen Vertriebsprofis stehen, und erfahren mehr über die Stra...
2023-07-2113 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E08 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 03Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 03
Willkommen zur dritten aufregenden Folge unserer Miniserie "Krise im Handel" mit Leo. In diesem Teil tauchen wir tief in die turbulenten Zeiten und Krisen in der FMCG-Branche ein. Erfahre mehr über die Herausforderungen, denen Unternehmen in dieser Branche gegenüberstehen, und wie sie mit diesen Krisen umgehen.
In der heutigen Folge werden wir uns mit einigen der häufigsten Krisen auseinandersetzen, denen Unternehmen im FMCG-Bereich begegnen können. Dazu gehören beispielsweise Lieferengpässe, plötzli...
2023-07-1420 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E07 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 02Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 02
Willkommen zu einer neuen Podcast-Folge! In dieser Episode befassen wir uns mit Krisen in der FMCG-Branche, also in Unternehmen, die Fast-Moving Consumer Goods herstellen und verkaufen.
Wir diskutieren die Auswirkungen von Krisen auf Unternehmen und Verbraucher und analysieren, wie FMCG-Unternehmen effektiv auf solche Krisen reagieren können. Dabei betrachten wir die Bedeutung eines robusten Krisenmanagementplans, die Kommunikation mit den Verbrauchern, die schnelle Reaktion auf Probleme sowie die Zusammenarbeit mit Partnern.
Unsere Miniserie widmet sich dem Th...
2023-07-0707 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E06 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 01Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 01
Willkommen zu einer neuen Podcast-Folge! In dieser Episode befassen wir uns mit Krisen in der FMCG-Branche, also in Unternehmen, die Fast-Moving Consumer Goods herstellen und verkaufen.
Wir diskutieren die Auswirkungen von Krisen auf Unternehmen und Verbraucher und analysieren, wie FMCG-Unternehmen effektiv auf solche Krisen reagieren können. Dabei betrachten wir die Bedeutung eines robusten Krisenmanagementplans, die Kommunikation mit den Verbrauchern, die schnelle Reaktion auf Probleme sowie die Zusammenarbeit mit Partnern.
Egal, ob du...
2023-06-3010 min
DataFramed#139 How Data Scientists Can Thrive in the FMCG IndustryA lot of the times when we walk into a supermarket, we don't necessarily think about the impact data science had in getting these products on shelves. However, as you’ll learn in today's episode, it's safe to say there's a myriad of applications for data science in the FMCG industry. Whether be that supply chain use-cases that leverage time-series forecasting techniques, to computer vision use-cases for on-shelf optimization—the use-cases are endless here. So how can data scientists and data leaders maximize value in this space?Enter Anastasia Zygmantovich. Anastasia is a Global Data Science Director at R...
2023-05-2942 min
The FMCG PodcastCreating the Costa Experience at Home with Mark Cumming, Head of FMCG UK&I at Costa Coffee - Episode Thirty FourIn this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers.
Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over...
2023-05-1836 minThe FMCG Guys74. Alex Smith from YF on Building the FMCG Brands of the Future Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment. Tune into this conversation to learn about: YF's mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG
2023-05-0342 min
Real cases. Real People. The Business Turnaround and Growth podcastsFMCG: The problems and issues we are seeingIn this podcast we look at the current problems in the FMCG sector, as well as the areas where FMCG businesses can trip up and seriously damage their performance, something Prompt Business strategies has dealt with many times over the years. Host, Rebecca Harding, is joined by Prompt's FMCG expert - John Ingram to discuss these issues.
2023-04-1116 min
The FMCG PodcastApprentice and Early Careers in the FMCG Industry with Sami Modi, Commecial Apprentice at Greencore - Episode Thirty TwoIn this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team.
On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles.
There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like...
2023-03-1530 min
Ahead on Marketplaces#48 Zukunft von FMCG auf Amazon (Benchmarks über NEM, Tiernahrung, Beauty, Food & Beverage)
In dieser Episode geht es um Produkte des täglichen Bedarfs auf Online-Marktplätzen. Vom Schokoriegel über Shampoo und Haustierbedarf bis hin zum Bier - unsere Hosts Moritz Meyer und Florian Vette geben spannende Einblicke in die unterschiedlichsten FMCG-Produktkategorien und erklären, warum Amazon und Co. so relevant für diese schnelldrehenden Produkte sind.
Wie entwickelt sich der Online-Umsatz von FMCG Marken und warum sollten sie neben dem eigenen Online-Shop auch auf Marketplaces zu finden sein? Wie performen unterschiedliche FMCG-Produktkategorien bei Amazon? Wie relevant ist Amazon-Advertising und welche Benchmarks sind je Kategorie erwartbar?
Online-Marketplaces sind ein w...
2023-03-0252 min
kasisolusiINI PELUANG BISNIS RETAIL BEGINI STRATEGI SALES MARKETING UNTUK PERUSAHAAN FMCG Prabowo🗣️ Hardian Prabowo, Founder Life At FMCG dan Praktisi Marketing
Alhamdulillah Pandemi telah Mereda, tapi Apakah Industri FMCG tetap bisa jalan ? Nah inilah Tantangan Baru bagi Industri FMCG
Simak videonya sampai habis ya
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2022-12-2852 min
Namita Sawant-Rajput PodcastPodcast-53_ITC - The Silent Player In The FMCG Industry _ Business India 2023Hey Angels, Welcome To My Channel & To My Podcast! ITC Is Popular Brand Known For Cigarettes. What Many Didn’t Expect Was How Quietly It Turned Into An FMCG Major That Has Been Sustained Growth In Its Foods Segment With Other Categories Also Kicking In. So How Is ITC Getting Future Ready? What Might Be Its Strategy? Do You Think ITC Will Be Able To Achieve Its Vision Of Becoming FMCG Company With A Turnover Of Rs. 1 Lakh Crore By 2030? ITC - The Silent Player In FMCG,Why ITC Is The Silent Player In FMCG,FMCG India,What Is The...
2022-12-0603 min
Ahead on Marketplaces#34 Mit Björn Nagel über das Global Amazon Vendor Management einer FMCG Brand
Unser heutiger Gast ist Björn Nagel. Björn ist Sustainability Lead Global Pureplay bei Kao und verantwortet den E-Commerce Bereich von Guhl Ikebana - der deutschen Tochtergesellschaft der Kao Group. Mit den Haarpflege-Brands Guhl und John Frieda ist Kao auf dem deutschen Markt eine feste Größe im Bereich FMCG.
Florian Vette von MOVESELL hat Björn Nagel auf dem Amazon Sales Kongress 2022 getroffen. Im Live Podcast sprechen die beiden über die intensive Zusammenarbeit zwischen Kao und Amazon. Als Global Amazon Vendor bekommt Kao spannende Daten und Insights aus erster Hand. Björn erzählt von Nachhalt...
2022-08-2539 min
Your Future in Sales & MarketingEpisode 49 - Leaving FMCG is NOT the career risk it once was with Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’sSend us a text Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’s joins Mike Dickson to discuss, "Leaving FMCG is NOT the career risk it once was".Amanda will share her story and insights around her own personal career goals and challenges to achieving success. With over 15 years of experience in leading flagship portfolios, Amanda is known for making the complex simple and mobilising teams to deliver a shared vision. Amanda’s career has taken her from classic tier 1 FMCG with Nestle and Coke to the B2B world with Bingo Industries and ba...
2022-08-2443 min
Porozmawiajmy o ITIT w branży FMCG. Goście: Joanna Wrzosek i Wojciech Pilch - POIT 164Witam w sto sześćdziesiątym czwartym odcinku podcastu „Porozmawiajmy o IT”. Tematem dzisiejszej rozmowy jest IT w branży FMCG.Podcast jest sponsorowany przez firmę Danone Sp. z o. o.Dziś moimi gośćmi są:Joanna Wrzosek – od ponad 20 lat związana z IT. Prowadziła zespoły IT zarówno wewnętrzne jak i zespoły dostarczające usługi klientom zewnętrznym w branży finansowej, technologicznej, sprzedażowej. Obecnie w Danone wspiera budowę globalnej organizacji IT&DATA hub gdzie odpowiada za rozwój zespołów kompetencyjnych w obszarze inf...
2022-07-2047 min
Lawyers Weekly Podcast NetworkThe Corporate Counsel Show: From insolvency litigator to award-winning FMCG counselIn her acceptance speech upon winning the FMCG Lawyer of the Year category at the 2022 Corporate Counsel Awards, Danielle Keyes reflected that there is so much work that goes into rolling a burrito. Here, the GC for Guzman y Gomez unpacks what it takes to succeed as an FMCG in-house lawyer. On this episode of The Corporate Counsel Show, host Jerome Doraisamy is joined by Guzman y Gomez general counsel Danielle Keyes to discuss her journey from insolvency litigation in BigLaw firms to working for a major food chain, how she went about adapting to her new...
2022-06-2228 min
Can Marketing Save the Planet?Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories“The fastest accelerator in FMCG is the shopper… “
We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management and Shopper Insight Consultancy
Helen’s been an FMCG expert for many years, working with a number of retailers, with a passion for product and category management. In this conversation we discuss the role shoppers and retailers play in driving positive impact when it comes to sustainability – and of course, the role marketing plays.
There’s so much packed into this 30 minute interview, we talk about shopping habits, consumption journeys and behaviour - ho...
2022-06-1632 min
Bazar payı#7 Yeni məhsulun yaradılması barədə (FMCG sektoru) | Rauf ŞərifovŞirkətlər necə müəyyən etməlidir ki, yeni məhsulun yaradılmasına ehtiyac var? Əvvəlcə məhsul yaratmaq lazımdır, yoxsa bazar araşdırması və seçimi etmək? FMCG sektorundan real keyslər və daha çoxu.
Bu buraxılışımızda Rauf Şərifovla FMCG sektorunda yeni məhsulun yaradılması barədə danışırıq. Rauf bəy uzunmüddət FMCG sektorunda marketinq mütəxəssisi kimi çalışmışdır və hazırda PeopleBrand şirkətinin əməkdaşıdır.
Bizi izləməyi unutmayın:
https://linktr.ee/bazarpayi
#bazarpayi #m
2022-06-0936 min
Bazar payı#5 FMCG sektorunda bazara giriş | Novruz RüstəmovFMCG-də markanı uğurlu və uğursuz edən faktorlar? Biznes araşdırması, yoxsa biznes intiusiya? Aktiv treyd marketinq, yoxsa brend tanıtımına fokuslanmaq? Və daha çoxu...
Bu dəfəki qonağımız Novruz Rüstəmovla FMCG sektorunda bazara girişdən danışırıq. Novruz bəy A+CO şirkətində araq portfeli üzrə layihə meneceri olaraq çalışır və FMCG sektorunda 10 il təcrübəsi vardır.
Sosial mediada bizi izləyin:
https://linktr.ee/bazarpayi
2022-05-201h 01
SalesBeat PodcastEpisode 7 : Why is sales intelligence important in the FMCG sector?Why is sales intelligence important in the FMCG sector? And more importantly why will this make a difference when the customer already uses a demand planning or demand sensing software to predict what and how much they need to stock? Companies in other sectors use sales intelligence software to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined...
2022-05-1806 min
Giữa Đại Lộ Cung Ứng#1.1 Chuỗi cung ứng trong FMCG và F&B - Những biến động đa chiềuFMCG và F&B luôn là nằm trong top các lĩnh vực được quan tâm bởi độ phổ biến trên các trang thông tin về phát triển nghề nghiệp, định hướng tương lai. Ngày hôm nay chúng ta cũng đặc biệt chào đón anh Trần Anh Tùng - người sẽ mang đến cho các bạn những chia sẻ chuyên sâu về quản trị chuỗi cung ứng trong FMCG và F&B từ góc nhìn của doanh nghiệp sản xuất. Chúng ta sẽ cùng tìm hiểu cụ thể hơn về...
2022-01-2831 min
科技職涯 Talent ConnectS4EP14｜P&G、妮維雅都怎麼做品牌行銷？外商品牌經理人 Louis 的 10 年 FMCG 品牌行銷經驗談🚀 2024 年度職涯盛會 — Cake 2024 Career Fair 將於 9/21 台北世貿一館隆重登場啦！
馬上報名 👉 https://global.cake.me/C1CBxE
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✨ 8/31 前報名成功還抽 iPhone 16、AirPods Pro 2 ！
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快來報名！https://global.cake.me/C1CBxE
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Louis 擁有 10 年的 FMCG 品牌行銷經驗，包括日商嬌聯、美商 P&G 以及德商妮維雅，同時他也是 Medium 和 Instagram 上面非常有料的創作者，以行銷和職涯主題為主，常常提出很多犀利且特別的觀點。
如果你也是行銷人，或是身邊有從事行銷工作的朋友，可能常常看到「FMCG 品牌行銷是一份夢幻工作」的說法 — 為什麼 FMCG 品牌行銷工作這麼受歡迎？這份工作到底在做什麼？行銷人如何在競爭激烈的 FMCG 產業中爭取一席之地、升遷機會？如果你也對這個與我們生活密切相關的產業感到興趣，快來聽聽本集的《科技職涯》！
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🔥 追蹤《科技職涯 Talent Connect》和主持人 Jo 交流、第一手掌握節目最新消息！
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2022-01-1845 min
The Morning BriefFMCG's Pharma MomentThere's a conflict brewing in the FMCG space that's much like what’s played out in sectors like pharma and smartphones with retail trade and FMCG companies at loggerheads. Host Ratna Bhushan speaks to AICPDF President Dhairyashil Patil, Parle Products Senior Category Head Mayank Shah and ETIG’s Kiran Somvanshi to find out if FMCG companies can afford to ignore traditional distributors who make up about 90% of the overall market? Credits: JioMart, Swarajya, ET NowSee omnystudio.com/listener for privacy information.
2021-12-0921 min
Talk With OfficialManagement Trainee ที่บริษัท Colgate ทำอะไร? ต่างจากบริษัท FMCG ที่อื่นยังไง?Management Trainee (MT) เป็นโครงการ Management Trainee ระยะเวลา 24 เดือน ของบริษัท COLGATE-PALMOLIVE ที่จะ Rotate งานทุกๆ 6 เดือน เป็นอีกหนึ่งโครงารที่แนะนำสำหรับใครที่อยากลองทำงานใน function หลายของบริษัท FMCG
หมายเหตุ: เรื่องที่เล่าขึ้นอยู่กับประสบการณ์ของพี่แต่ละคน นี้เป็นเพียงหนึ่งมุมมองที่อยากแบ่งปันให้หน้องๆ :)
P'Loupe: Management Trainee, COLGATE-PALMOLIVE สามารถทักไปคุยกับพี่ Loupe ได้ Instagram : @sweatwithloupe
0:00 สรุป 30 วินาที
1:12 ภาพรวมบริษัท
2:25 Mangement Trainee ที่ Colgate เป็นยังไง
2:45 ภาพรวมแต่ละ function ใน FMCG
3:04 Marketing ทำอะไร
5:25 Trade Marketing ทำอะไร
7:56 Sales ทำอะไร
10:08 E-Commerce ทำอไะร
10:40 จะได้ทำทุก function เลยไหม
12:10 โอกาสไปทำงานต่างประเทศ
12:32 ทำไมถึงเลือกมาทำงานนี้
15:41 ต้องจบสาย Business อย่างเดียวไหมถึงจะสมัครได้
16:42 สิ่งที่ประทับใจในงานและบริษัท Colgate
19:09 ผลกระทบจาก Covid ในการทำงาน
19:50 Skills สำคัญในงานนี้
21:09 Interview Process เป็นยังไงและมีอะไรบ้าง
22:52 แนะนำแหล่งความรู้
24:21 อยากฝากอะไรให้น้องๆ :)
ถ้าน้องๆมีคำถามหรืออยากให้ช่วยดู Resume ก็สามารถทักเข้ามาถามได้เลยนะ พี่ยินดีช่วย :)
สามารถทักเข้ามาคุยกันได้: https://www.facebook.com/talkwithofficial
#ManagementTrainee #Colgate #TalkWith #รีวิวสายงาน #งานสายMarketing #Sales #Ecom #FMCG
2021-11-1731 min
Карьерный вопросВ консалтинг или в FMCG — куда пойти амбициозному молодому специалисту?Среди тех, кто получает техническое или экономическое образование, нередко встает вопрос, куда идти работать после вуза — в консалтинг или большую стабильную корпорацию (например, в сфере FMCG). Выбрать и правда сложно — оба варианта обросли большим количеством стереотипов. Якобы работать в консалтинге драйвово и денежно, но очень сложно из-за постоянных переработок. А в больших FMCG-компаниях все иначе: работаешь спокойно и размеренно, но вот беда — зарабатываешь меньше. В общем, без советов от тех, кто уже сделал выбор, не обойтись. И они обязательно прозвучат в этом эпизоде! О работе в консалтинге расскажет 25-летняя Аня Марченкова из McKinsey, а о работе в FMCG-корпорации — 31-летний Дима Никонов из Unilever. Таймкоды: 02:20 Знакомимся 03:45 «Шел в институт, не понимая, что я хочу делать в жизни». Аня и Дима объясняют, как попали в консалтинг и FMCG (ведь в детстве о таком не мечтают!) 06:11 «Просто иди вперед». Мотивирующая речь от Димы — о том, как не стать незаметным винтиком в системе большой компании 07:09 «Попробовала все, что было интересно. И неинтересно тоже». Аня и Дима спорят, у кого работа веселее11:12 «Я Иван Иваныча ценю и уважаю, пойду с ним в огонь и в воду». Говорим о том, как отстаивать свои границы в работе и выбирать проекты по душе14:22 «В смысле ты не можешь? Взялся — делай». Разбираемся, как избежать переработок на старте карьеры 15:59 «Для веселья есть выходные». Аня объясняет, как находит время на себя, когда ее рабочий день длится по 12 часов (а то и больше) 17:37 «Обычный офисный график». Дима с облегчением выдыхает — к счастью, в его компании к девяти вечера в офисе почти никого нет 20:01 Аня и Дима радуются — вокруг так много говорят о work-life balance, что компании теперь заботятся о своих сотрудниках больше 27:08 «Пришла в кабинет и расплакалась». Аня рассказывает, как распознала у себя выгорание 32:50 Откровенничаем: что нам НЕ нравится в работе 36:55 «Фиксированный оклад. В валюте». Рассуждаем, куда идти молодым ребятам, которые хотят хорошо зарабатывать 39:17 Аня и Дима — о том как расти в компании, когда вокруг все старше и опытнее Карьерных вопросов много. Задавайте свои по адресу podcast.vopros@unilever.com. В финальном эпизоде сезона мы выберем самые интересные и ответим на них вместе с нашим карьерным экспертом. «Карьерный вопрос» — это совместный проект компании Unilever и студии подкастов «Техника речи». Наша команда: Ведущая — Маргарита Журавлева Редактор — Анна Чесова Продюсеры — Анна Коваленко и Алексей Юртаев
2021-09-3042 min
Карьерный вопросВ консалтинг или в FMCG — куда пойти амбициозному молодому специалисту?Среди тех, кто получает техническое или экономическое образование, нередко встает вопрос, куда идти работать после вуза — в консалтинг или большую стабильную корпорацию (например, в сфере FMCG). Выбрать и правда сложно — оба варианта обросли большим количеством стереотипов. Якобы работать в консалтинге драйвово и денежно, но очень сложно из-за постоянных переработок. А в больших FMCG-компаниях все иначе: работаешь спокойно и размеренно, но вот беда — зарабатываешь меньше. В общем, без советов от тех, кто уже сделал выбор, не обойтись. И они обязательно прозвучат в этом эпизоде! О работе в консалтинге расскажет 25-летняя Аня Марченкова из McKinsey, а о работе в FMCG-корпорации — 31-летний Дима Никонов из Unilever. Таймкоды: 02:20 Знакомимся 03:45 «Шел в институт, не понимая, что я хочу делать в жизни». Аня и Дима объясняют, как попали в консалтинг и FMCG (ведь в детстве о таком не мечтают!) 06:11 «Просто иди вперед». Мотивирующая речь от Димы — о том, как не стать незаметным винтиком в системе большой компании 07:09 «Попробовала все, что было интересно. И неинтересно тоже». Аня и Дима спорят, у кого работа веселее11:12 «Я Иван Иваныча ценю и уважаю, пойду с ним в огонь и в воду». Говорим о том, как отстаивать свои границы в работе и выбирать проекты по душе14:22 «В смысле ты не можешь? Взялся — делай». Разбираемся, как избежать переработок на старте карьеры 15:59 «Для веселья есть выходные». Аня объясняет, как находит время на себя, когда ее рабочий день длится по 12 часов (а то и больше) 17:37 «Обычный офисный график». Дима с облегчением выдыхает — к счастью, в его компании к девяти вечера в офисе почти никого нет 20:01 Аня и Дима радуются — вокруг так много говорят о work-life balance, что компании теперь заботятся о своих сотрудниках больше 27:08 «Пришла в кабинет и расплакалась». Аня рассказывает, как распознала у себя выгорание 32:50 Откровенничаем: что нам НЕ нравится в работе 36:55 «Фиксированный оклад. В валюте». Рассуждаем, куда идти молодым ребятам, которые хотят хорошо зарабатывать 39:17 Аня и Дима — о том как расти в компании, когда вокруг все старше и опытнее Карьерных вопросов много. Задавайте свои по адресу podcast.vopros@unilever.com. В финальном эпизоде сезона мы выберем самые интересные и ответим на них вместе с нашим карьерным экспертом. «Карьерный вопрос» — это совместный проект компании Unilever и студии подкастов «Техника речи». Наша команда: Ведущая — Маргарита Журавлева Редактор — Анна Чесова Продюсеры — Анна Коваленко и Алексей Юртаев Музыка и монтаж — Виктор Давыдов
2021-09-3042 min
Founder ThesisFrom Consulting to Building FMCG 2.0 | Shantanu Deshpande (Bombay Shaving Company)"Today's D2C brands will become FMCG giants of tomorrow." Shantanu Deshpande shares his conviction that the direct-to-consumer wave is creating the next generation of major Fast-Moving Consumer Goods (FMCG) companies, challenging established players by building brands directly online.Shantanu Deshpande is the Founder and CEO of Bombay Shaving Company. He left a successful consulting career at McKinsey & Company to launch his venture, building it into a 100 Cr+ D2C brand in the men's grooming space. Backed by strategic FMCG giants like Colgate-Palmolive and Reckitt, Shantanu aims to build Bombay Shaving Company into a 1000 Cr hair removal...
2021-07-221h 13
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital TransformationWBSP092: Grow Your Business by Learning To Negotiate With FMCG Buyers w/ Mark SchenkiusSend us a textIf you are trying to penetrate an account, the involvement of their procurement department is the last thing you want to see as they are hard negotiators on price. Selling to FMCG buyers could even be more challenging as they need to move fast and make quick decisions. In 2021, most offerings are fairly competitive, so you could only do so much while negotiating with FMCG buyers. However, if you researched enough and figured out how to sell based on value, you might end up converting your accounts into strategic with a significant upper...
2021-06-2340 min
DigitalBoxOverview of FMCG Sector with Unilever #adtalks // Göze İşcan & Can AksoyWelcome to the DigitalBoxIn this video, Senior Industry Manager Can Aksoy and Marketing Director, NAMETRUB Beverages, TUI Lipton, Unilever, Göze İşcan are talking about the verticals that have affected the most in the FMCG (Fast Moving Consumer Goods) industry due to pandemic, differentiation of digital marketing strategies, and the outcomes of an increase in digitalization for FMCG brands.DigitalBox'a Hoş Geldiniz!Bu videomuzda Senior Industry Manager Can Aksoy ve Marketing Director, NAMETRUB Beverages, TUI Lipton, Unilever Göze İşcan, pandemi nedeniyle FMCG sektörünü en çok etkileyen faktörleri, dijital pazarlama stratejileri...
2021-06-2226 min
Digital Marketing 360How Digital Marketing is Beneficial to FMCG?Industry reports reveal that online consumers spend twice as much as offline consumers on FMCG companies. FMCG consumption will be influenced digitally by 65%.Make the right decision by investing in FMCG.When I think about FMCG marketing, the only things that pop up in my head is the standard 4p’s- product, price, place, and promotion. Back then, we would have never imagined that online shopping would take over FMCG sectors. Maybe it was the outbreak of pandemic or the rapid progress of online marketing and technology, it’s not an easy prediction because digital mark...
2021-06-0805 min
The FMCG PodcastThe Good, The Bad and The Ugly: FMCG Recruitment Laid Bare with Richard Howell - Episode NineIn this episode of the FMCG Podcast we speak with Richard Howell the Founder of Marvel FMCG and *chew the fat* about the recruitment industry, and how the experience can be improved for all. This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing’s food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and...
2021-04-0143 min
Founder ThesisA Masterclass on Pivoting & Scaling in Indian FMCG | Rohan Mirchandani (Epigamia)"When you say to someone, my business plan is to create a brand, it's very hard for anyone to understand or digest... the harder it is for someone to digest, the more excited one should be about doing it." This powerful insight from Rohan Mirchandani encapsulates the conviction needed to build something truly disruptive, especially when introducing a new category to a market. It speaks to the entrepreneurial spirit of seeing opportunity where others see ambiguity.Rohan Mirchandani (1982-2024) was the Co-founder of Drums Food International, the parent company of Epigamia, India's first Greek yogurt brand. An...
2021-03-251h 09
Deliforce's Delivery Management SoftwareHow Can Delivery tracking software Contribute In FMCG Sector?Welcome to episode 3, I am Cristina lee! Today! I am going to explain to you that How Can Delivery tracking software Contribute In FMCG Sector?
FMCG delivery made easy with Deliforce - Streamline all your FMCG delivery tracking operations for quick and accurate deliveries
Deliforce is SaaS-based platform that offers you efficient DTS with efficient features like real-time tracking, live update sharing, easy tracking links for customers, complete report and statistics generation, bulk task assignment and many more useful features. Using this software in the FMCG industry can increase your revenue, along with increased customer...
2021-02-0905 min
Coffee with AdvisorsCoffee with Advisors EP - 11 : Top FMCG STOCKS | FMCG INDUSTRYThe daily 6pm news! Coffee with Advisors is a market chat show by the professionals for the laymen brought to you by Advisor Zaroori Hai. Jargon’s being a strict No-No, we cover the latest stock market, economic and financial news & topics in a simpler and understandable language. Our platform, our research, Your growth!
In conversation with Ms. Nakshita Mehta, the Product Manager at Credent Asset Management - a Mumbai based AMC, we spoke about the following topics:
FMCG INDUSTRY
FMCG STOCKS
FINANCIALS
*views expressed are personal and in no means imply...
2021-01-2219 min
Digital CareersS1 E4: New retail and digital’s time to shine. What does this mean for FMCG?In this week’s episode of ‘Digital Careers Meets’, we discuss: ‘New retail and digital’s time to shine. What does this mean for FMCG?’.
My guest is Sharon Hill, E-Commerce & Digital Director at Mars Foods in the UK.
In this episode we cover:
The significant shift towards online sales for FMCG and grocery retail
The need for companies to adopt a more integrated approach between offline and online
Sharon’s 3 step plan towards achieving greater integration
The opportunities for companies who get it right
Great career tips for FMCG professionals looking to gain more digital exposure
Why hiring within digital i...
2020-10-0836 min
Career BitesWorking with the likes of Cadbury, ITC, HUL, Marico or any big FMCGIt is a dream of every marketing graduate to work for a big FMCG. Each year students eye to get an entry into management trainee programs of HUL, P&G, Coca Cola, Cadbury, Colgate Pamolive, ITC and many other FMCG companies that come to a B-school campus. In this episode, we had a hearty discussion with Ved Aggarwal who has worked work 3 big Fmcg in India and abroad. He covers topics like how it feels to attend the rural stint, what it takes to manage sales in a big geographical area and why ecommerce will change the paradigm of FMCG...
2020-09-0748 min
Nutrilead CornerEps. 06: "Career in FMCG"Di episode ini, Hans Christian (NLA 2019; Project Manager Millennial Speak Up) akan menjadi host untuk berdiskusi seru dengan Fabian Eliusyana (NLA 2019; Co-Founder Orbit Pathfinder) dan Abigail Marcia (NLA 2019; Founder Satu Ibu Satu Pohon) yang keduanya saat ini bekerja di sektor FMCG. Kali ini kita akan berdiskusi tentang bagaimana cara memulai karir di dunia FMCG nih, #NutriFriends! Mereka juga bakal sharing tentang pengalaman mereka selama berkarir di dunia FMCG lho! Let's see their perspectives, life update, and how Nutrifood Leadership Awards shaped their mindset!
2020-08-0234 min
Value in Minutes | Berbagi Pengalaman dan Insight#15 FMCG itu company yang paling oke? Belum tentu!Katanya, kalau kerja di Company FMCG hidup pasti dijamin aman? Padahal banyak loh hal yang perlu dipertimbangkan, bahkan start up yang dikatakan tidak stabil, bisa juga jadi opsi kamu untuk berlabuh. |
Di episode kali ini kita akan sharing perihal, sebenarnya company mana sih yang cocok untuk dipilih? bener ga sih FMCG itu paling cocok, atau bener gak sih kerja di start up itu tempat yang paling baik buat belajar? Jadi buat kalian yang masih mencari-cari perusahaan yang pengen dituju nantinya, bisa mempertimbangkan beberapa experience yang sudah pernah dirasain sama speaker kita kali ini. |
Episode kali...
2020-07-181h 02
Angel One (formerly known as Angel Broking)Small Cap FMCG Stocks Indiaनमस्कार मित्रो। एंजेल ब्रोकिंग के इस podcast में आपका स्वागत है ।
Ek previous podcast mein humne FMCG stocks ki charcha ki hai. FMCG, yaane ki Fast-Moving Consumer Goods, banane waali companies ek acha investment option ho sakti hai. Aisi companies ke financial reports aur historic returns check karne ke alawa aap inke products ya services khud try kar sakte hai. FMCG products har gully-nukkad ke grocery stores aur har supermarkets mein available hote hai.
2020-06-3004 minAngel One (formerly known as Angel Broking)Small Cap FMCG Stocks Indiaनमस्कार मित्रो। एंजेल ब्रोकिंग के इस podcast में आपका स्वागत है ।
Ek previous podcast mein humne FMCG stocks ki charcha ki hai. FMCG, yaane ki Fast-Moving Consumer Goods, banane waali companies ek acha investment option ho sakti hai. Aisi companies ke financial reports aur historic returns check karne ke alawa aap inke products ya services khud try kar sakte hai. FMCG products har gully-nukkad ke grocery stores aur har supermarkets mein available hote hai.
2020-06-3004 min
Data Futurology - Leadership And Strategy in Artificial Intelligence, Machine Learning, Data Science#102 Analytics in the FMCG SpaceToday, industry experts participate in a discussion around analytics in the Fast-Moving Consumer Goods Space (FMCG). We open with a discussion of how millennial preferences have completely changed the FMCG market. Millennials are not typically drawn to one big brand; rather, they are more drawn to hyper localization; everyone wants a personalized product. Additionally, 40% of Millennials check online before even going into a store. All of this has significant implications for the FMCG field. Strategies will need to be developed to understand what people want before it reaches the market. We will see much more localized and customer-led strategies...
2020-04-171h 11
Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025Voice Commerce: FMCG Shopping - Krish Velkar, OgilvyAs voice-assistant technologies become more frequent in many different industries, questions of its influence on those industries themselves become more pertinent. Today’s guest is Krish Velkar from Ogilvy, who joins us to discuss his recent master's dissertation which explored the influence of voice assistants on the purchasing of FMCG products (fast-moving consumer goods).In this episode, we discuss the history of voice technology and the ways people are beginning to use it more frequently in India as well as globally. Krish gets into what voice tech promises for accessibility, speaking to his grandparents’ adoption of smartphones due...
2020-03-0249 min
Voice Tech PodcastVoice Commerce: FMCG Shopping - Krish Velkar, Ogilvy - Voice Tech Podcast ep.059This is a time-limited preview. To hear the full episode, and access the full catalogue of episodes and bonus content, become a Voice Tech Pro As voice-assistant technologies become more frequent in many different industries, questions of its influence on those industries themselves become more pertinent. Today’s guest is Krish Velkar from Ogilvy, who joins us to discuss his recent master's dissertation which explored the influence of voice assistants on the purchasing of FMCG products (fast-moving consumer goods).In this episode, we discuss the history of voice technology and the ways people are...
2020-03-0216 min
Inclusive Leaders & CEO Impact Podcast by DIAL Global“Your troubles today are not going to be the troubles of tomorrow”: Mamta Singhal - FMCG expert, Design Engineer and STEM/Diversity Public Speaker.Mamta Singhal: FMCG expert, Design Engineer and STEM/Diversity Public SpeakerLeila is joined by Mamta Singhal - FMCG expert, Design Engineer and STEM/Diversity Public Speaker.IN THIS EPISODE YOU WILL LEARN ABOUT· Mamta’s unique career experience so far in STEM, FMCG and academia· Her unique upbringing as a child, which combined both Scottish and Indian culture and led to her love of both the arts and sciences· Mamta’s thoughts on the increasing importance of neurodiversity, particularly with regard to the advantages of dysl...
2019-07-2425 min
Marketing Ludzkim GłosemMLG: FMCG - czyli jak marketingiem realizować cele biznesowe (Gość: Maciej Herman)Cześć, zapraszam na kolejny odcinek specjalny podcastu Marketing Ludzkim Głosem! Mój gość pracował w firmie piwowarskiej, Frito-Lay, Procter & Gamble Company. Dziś jest CEO w LOTTE Wedel, Maciej Herman.W tym odcinku usłyszycie, co znaczy E. w nazwie E. Wedel. Krótkie streszczenie długiej historii największej marki czekoladowej w Polsce. Producenta słynnych wedlowskich torcików, wyśmienitych mieszanek wedlowskich i ptasiego mleczka - produktów, należących do kategorii FMCG, która będzie tematem wiodącym podczas tej rozmowy.FMCG to skrót od fast-moving consumer goods, czyli, tłumacząc na polski, są to tzw...
2019-05-2938 min
FMCG GurusBrain Health: The next major issue in the FMCG industryThis podcast examines the issue of brain health and the implications and opportunities for the FMCG industry.
For more information contact: info@FMCGGurus.com or visit www.fmcggurus.com
2017-08-0311 min
FMCG GurusUnderstanding An Ageing Society From An FMCG PerspectiveThis podcast examines the implications of an ageing society across the globe, and some of the key challenges that the FMCG industry faces as a result of this.
For more information contact us on info@fmcggurus.com
2016-09-1909 min
FMCG TrainingFMCG and Beverage Sales Training - How to get wholesale distribution for your CPGGet the FREE 10 hour FMCG and Beverage Industry Training Course:
https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and beverage sales and distribution training course with Jorge Olson. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
In this seminar, Jorge Olson, author of Build Your Beverage Empire, takes you through beverage sales and distribution and FMCG strategies to grow your business in the USA.
Jorge takes you through the different FMCG and beverage industry strategies entrepreneurs and executives can use to sell their beverages and other FMCG into convenience stores, supermarkets, and other mass retailers.
FMCG...
2013-09-1734 min
FMCG TrainingHow to use Social Media in your FMCG & Beverage Marketing, Sales & Distribution #beverageindustryUse Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. #sales #beverageindustry #beverages #FMCG #cpg #wholesalebusiness
FMCG and Beverage sales are no longer...
2013-06-301h 17FMCG TrainingHow to use Social Media in your FMCG and Beverage Marketing, Sales and Distribution StrategyUse Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity.
FMCG and Beverage sales are no longer just about distribution. You need to...
2013-06-301h 17
FMCG TrainingTop 10 Mistakes in FMCG and Beverage Sales and Distribution. Number 5 can bankrupt you!Recording of the "The top 10 mistakes my clients make in FMCG and Beverages Sales and Distribution", with Eduardo Enciso, expert trainer in FMCG and beverage sales and distribution strategy. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
In this recording, the FMCG sales training expert takes you through the mistakes he sees done over and over again in FMCG and beverage sales and distribution. These sales and distribution mistakes are made in mass retail as well as in working with wholesale distributors selling to convenience stores. Eduardo was trained by Jorge Olson, FMCG and beverage mentor and...
2013-06-2159 min
FMCG TrainingFrom FMCG Beverage Concept to Packaging Design Training Course from Jorge Olson, CMO of $ggiiGet the FREE 10 hour FMCG and Beverage Industry Training Course:
https://app.mysoundwise.com/signup/soundcast_user/1588571287805s
FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.
This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development...
2013-05-241h 31FMCG TrainingFrom FMCG Beverage Concept to Product Packaging Design Training CourseGet the FREE 10 hour FMCG and Beverage Industry Training Course:
https://app.mysoundwise.com/signup/soundcast_user/1588571287805s
FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.
This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development...
2013-05-241h 31
FMCG TrainingFMCG beverage and supplement business model and business plan template video exampleYes, you get an FMCG beverage and supplement business model complete with the business plan and business plan template used to fund the company and roll it out to targeted convenience stores with www.LiquidBrandsManagement.com If you want more case studies, more business modeling, and more FMCG training courses, go to the website and download the free mobile app where you'll get this and other FMCG, beverage and supplement information.
It's not easy to get case studies and business models for FMCG and beverage companies, so we give thanks to Make Me Drinks for providing us with this case...
2013-03-1822 min