Shows
The Dave Gerhardt ShowWhat Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps
2025-11-0350 minThe Dave Gerhardt ShowWhat’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.Dave and Diane cover:The difference between positioning and messaging (and why both matter)How to create a messaging strategy that actually resonatesWhy most B2B me...
2025-03-1050 minThe Dave Gerhardt ShowStrategies for Building a High-Converting B2B HomepageEpisode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.Dave, Diane, and Lee cover:The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to gr...
2025-02-1757 min
Grow Your B2B SaaSS5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with...
2025-02-1335 min
TGS Podcast#22 Diane Wiredu: Cracking the Code of B2B SaaS Messaging with | Grow with the FlowEver struggled to make your B2B SaaS truly stand out? Messaging can make or break your ability to attract, convert, and retain customers. The sad part? Too many companies get it wrong. In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve message-market fit, sharpen their positioning, and build brands that resonate,As always, we had a ton of fun c...
2025-02-111h 09
Grow Your B2B SaaSS5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss!Key Timecodes(0:00) - Ep...
2025-02-1130 min
The SaaSiest Podcast172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.
We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.
Some of the questions we discuss in this...
2025-01-2957 minThe SaaSiest Podcast172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.
We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.
Some of the questions we discuss in this...
2025-01-2957 min
growth minded SUPERHEROESMessage-Market Fit: Your Most Overlooked Growth Lever with Diane WireduIn this episode of growth-minded SUPERHEROES, Julia & André sit down with Diane Wiredu, founder of Lion Words and a leading expert in B2B messaging strategy. Diane specializes in helping SaaS and tech companies achieve message-market fit - a powerful yet often overlooked growth lever that can make or break your marketing success.
Through a customer-led approach, Diane unpacks how businesses can communicate their value clearly, resonate with their audience emotionally, and drive meaningful results.
Whether you're a marketer, experimenter, CRO specialist, or product manager, this episode is packed with actionable insights to elevate your m...
2025-01-281h 17
Grow Your B2B SaaSS5E8 - Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane WireduWhat is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective.
Key Timestamps
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2024-11-1239 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet More Engagement on LinkedIn with Winning Positioning & Messaging Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on Lin...
2024-05-2135 min
Inclusion and Marketing with Sonia Thompson111. How to deliver inclusive brand messaging with Diane WireduBrand messaging is a critical component of the marketing strategy for any brand. And when it comes to ensuring that your brand messaging speaks to all the people you want to serve, including those from underrepresented and underserved communities, it takes intentional effort to ensure your brand messaging will resonate. In today's episode, I sat down with Diane Wiredu, a brand messaging strategist and founder of Lion Words, to talk about how you can ensure you're delivering brand messaging that will clearly show the people you serve that you see them, get them, and that they belong...
2024-05-1632 min
The Product ExperienceEverything you need to know about product messaging— Diane Wiredu (B2B, SaaS, Marketing, leader)Crafting effective messaging is key for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. In the realm of product management, Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products. Features Links: Follow Diane on LinkedIn | Lion Words | Product Messaging feature at PMAOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other pr...
2024-01-3141 min
Marketing Meetup PodcastPractical tips for smashing your first-call pitch - April Dunford, Author of Obviously AwesomeClose your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes.
For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit.
The pair interviewed the bestselling author of Obviously Awesome, April Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as a VP of Marketing at fast-growing tech companies and launching 16 differen...
2023-10-0258 min
B2B Q&A | Your B2B content questions, answeredB2BQ&A 112: How can B2B content stay consistent when everything changes?As Greek philosopher Heraclitus pointed out, change is the only constant. So, how can B2B marketers ensure their content stays up-to-date and relevant to customers when technology and markets never stand still?
We’ll find out in this episode of B2BQ&A, where we answer a question posed by Kate Terry, Head of Demand Generation at Unily.
Specifically, Kate asked:
“How do you keep up with content when your products and business keep evolving into new markets?”
To tackle Kate’s question, we welcome to the podcast two experts with a w...
2023-06-2800 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastThe Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for MoreI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-05-301h 04
Call To Action"Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*).
Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit customers and get better results from their marketing.
She roars to us on her favourite Dave, her penchant for hotel lift music (and people with pointy ears), the legendary Jacqueline Wilson, stacking shelves, her love for l...
2023-05-1957 min
Call To ActionHow Joe Glover built the loveliest community in marketing, The Marketing Meetup
This week Glover’s in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag.
The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such as Ritson, Rory, and many of the world’s best-known marketers.
Lend us your ears as we talk Cantona, self-worth, salary, “inventing” the marketing funnel, how growth enables impact, why he never gi...
2023-02-1057 min
The Growth ChatEpisode 35: How to Find Message-Market Fit for Your BusinessIn this Growth Chat episode, Diane Wiredu, talked about the importance of message-market fit and share her secret R.O.A.R framework to craft a winning messaging strategy.
2023-01-1230 min
The Growth ChatEpisode 6: How to Find Message-Market Fit for Your BusinessIn this Growth Chat episode, Diane Wiredu, talked about the importance of message-market fit and share her secret R.O.A.R framework to craft a winning messaging strategy.
2023-01-1200 min
Marketing Meetup Podcast[REPLAY] How to find the right message - Diane Wiredu[REPLAY] How to find the right message - Diane Wiredu
2022-12-271h 11
One Knight in ProductThe Importance of Messaging & ROARing Your Way to Product/Message Fit (with Diane Wiredu, Founder & Messaging Strategist @ Lion Words)Diane Wiredu is the founder of Lion Words, a brand messaging strategy consultancy with which she aims to stop you from sounding like everybody else. She wants to make sure you have product/message fit and a strategy to save you from drowning in a "sea of sameness".
A message from this episode's sponsor - Product People
This episode is sponsored by Product People. If you’re a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They’ve got a thri...
2022-10-2337 min
Value-driven MarketingHow B2B companies can deliver value and stand out through their messaging with Diane Wiredu, LionWords.comConfused prospects don’t buy. And when you are trying to say everything about your product or service all at once, you’re creating just that: confusion.
This is where messaging strategy comes into play: it helps you identify the most essential things about your product or service and why that matters to your audience. So your company is remembered for the right things and cut through the noise.
In this episode, I had the pleasure of chatting to Diane Wiredu of Lion Words about messaging strategy in B2B.
Listen to the epis...
2022-09-1635 min
Upfront with JaneUpfront with Diane WireduYour favourite digital marketing podcast, Upfront with Jane is back with a brand new episode! This time, we've got marketing strategist, copywriter and official anti-boring activist, Diane Wiredu in the hot seat. Catch up with Jane and Diane as they discuss:
The art of storytelling and conversation
Why listening is always more important than speaking
How to bring B2B to life
2022-07-0724 min
Marketing Unf*ckedWhy You Need Customer-Focused Messaging | Diane WireduWords are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer. So, what does this mean, exactly? Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to know about creating customer-focused messages in this episode of Marketing Unfucked. Diane helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better...
2022-05-0320 min
Funky (B2B) MarketingWhy Your Brand's Messaging Matters More Than Ever - Diane WireduIn a noisy world where people are bombarded with marketing messages all day long and where most of the products have the same or similar features, your brand messaging matters more than ever.
Most businesses put a lot of thought into their product or service but don't give nearly as much attention to their brand messaging.
Your brand messaging is what sets you apart from the competition and tells customers why they should pick you over anyone else.
Your brand messaging is what will ma...
2022-04-2147 min
Ungated ConversationsHow to Build a Messaging Playbook — Finding Your Voice with Diane WireduStruggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed. If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fernando Amaral, interviews Diane Wiredu, the founder, conversion copywriter, and brand message stra...
2022-03-3144 min
Being FreelanceConversion Copywriter Diane WireduDiane has learned and change a lot in a short space of time of being freelance. Or being the 'business owner’ of ‘Lion Words’. By my taking time to step back. Adjust. And just do it. She’s doing more of work she enjoys. Building a network of genuine connections via LinkedIn. Saying ‘yes’ to the right opportunities that come her way to build authority on podcasts and webinars. This episode is sponsored by Freelancer Magazine.Dedicated to helping you grow a freelance business you love.Freelancer Magazine can l...
2022-03-2048 min
No Hacks: Your Strategy Guide for the Agentic WebNailing Product-Message Fit With Diane WireduDiane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fi...
2022-03-0137 min
The Last RungHow writing can impact your business - Ed Callow, Creative Copywriter and founder of Write52In this episode, we have freelance writer, editor and all-around marvellous fellow, Ed Callow. He writes creative copy and content for SMEs and start-ups working in arts & design, tech, and green, social, and mental health initiatives.
Ed also runs #Write52 - a challenge in which you ‘Write a piece of personal, original content. Share it online. Repeat. Every week. For a year..’ (We’ll get onto more about that in a moment).
We chat about Ed’s journey into freelancing, accountability, creating a writerly community, building confidence in your writing, friendly freelancers and getting in your own...
2022-02-241h 00
Marketing Meetup PodcastHow to find the right message - Diane Wiredu, Founder of Lion WordsAs marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it — or not.
But with so many things to say, and only seconds to make an impression, it’s a struggle to find the right message. Where do you begin? What really matters to your audience? How can you stand out?
In this webinar with messaging strategist and conversion copywriter, Diane Wiredu, we’ll discover how to create effective messaging that builds your brand and resonates with your audience.
2022-01-261h 11
15 Minute Freelancer45. Stand out from the crowd with frameworks + storytelling (with Diane Wiredu)Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)How to come up with your own framework to describe your services in a snappy, memorable wayDiane's favourite...
2022-01-2116 min
Divided by BrandIs your brand copywriting connecting?Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key...
2022-01-191h 04
Pipe DreamHow to Create B2B Messaging That Converts w/ Diane WireduIn this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging. This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up fo...
2021-12-0237 min
The SEO Growth Podcast#49 Getting the right Brand Messaging for your Business with Diane Wiredu“I always think of brand messaging as the backbone of marketing. The message strategy is at the core of what any business is. Things like your vision or brand purpose aren’t really messages that you’re gonna slap on your homepage because it doesn’t really resonate with the customer.”Hello hello! What happens when a Flying Cat meets the Lion Words? A great podcast episode of course! Joining us this week on the latest episode of FCM Interview series is a woman of many skills & talents: Diane Wiredu. She’s a brand message...
2021-07-2127 min