Shows
Product Confidential: The reality of PM life!E39 | Growth Hacking to Product-Led Success with Kate SyumaIn this episode, Evie Brockwell sits down with Kate Syuma, the former Head of Growth Design at Miro, to explore the evolution of growth strategies in the tech industry. Kate shares her journey from joining a small startup to leading a growth team in a billion-dollar company. They discuss the shift from traditional marketing to product-led growth, the role of AI in modern growth strategies, and the importance of user-centric design. Kate also offers practical advice for aspiring growth professionals and insights into the future of growth in a rapidly changing...
2025-09-2247 min
The Unfair AdvantageThe Human-AI Partnership: How to Turn AI from a Threat into a Co-CreatorWelcome to Episode 6 of The Unfair Advantage. In this episode, hosts Don Packett and Kelvin Jonck are chatting to Kate Syuma, the founder of Growthmates and former Head of Growth Product Design at Miro. Kate shares her amazing career journey, from a seed-stage startup in Russia to leading a massive team in Amsterdam, offering a unique look into Miro's hyper-growth story.The conversation goes beyond her personal story to explore the future of product design and user experience. Kate gives a fresh perspective on why AI should be seen as a co-creator, not a competitor, and reveals the...
2025-08-2816 min
Conscious TechFrom Miro Head of Growth Design to Time Freedom: Escape the 9-5Ever wondered what it really costs to escape the 9-5? You’ve never heard a conversation like this with Kate Syuma. The former Head of Growth Design at Miro, reveals how she "bought back her time" by leaving corporate to found Growth Mates - and why her living costs actually decreased in the process. She gets raw about the psychological preparation needed for the leap, the hidden maintenance costs of corporate life, and how she puts "what's good for users is good for business" into practice. Whether you're a product designer feeling trapped or a...
2025-06-0249 min
Honest UX Talks by Wix Studio#137 Growth design in the age of AI w/Kate SyumaIoana and Kate delve into the world of growth design, exploring its impact on Miro’s success, the current role it plays within organizations, and how AI is shaping the future of product design roles.This episode was recorded in partnership with Wix Studio.In this episode: • What is growth design?• How has growth design impacted Miro’s development and success?• What is the current state of the growth design role within organizations?• How do you envision the future of product design roles evolving, especially with the increasing integration of AI?...
2025-05-2845 min
Growthmates: Create and Grow Meaningful Products & CareersConscious Tech Is the Future — How to Build It? | Sera Tajima (Conscious Tech Advisor)In this FINAL episode of season "In the Company of Women", Kate Syuma dives into a conversation with Sera Tajima, Conscious Tech Advisor, angel investor, and former product designer at Webflow and Zendesk, to explore her journey into climate tech advisory and angel investing. Sera shares how her father's passing became a pivotal moment that shaped her perspective, how her background in product design influences her approach to climate tech startups, and why authenticity is the key to finding meaningful partnerships in the conscious tech space.Listen now on Apple, Spotify, and YouTube.—On...
2025-04-2947 min
Growthmates: Create and Grow Meaningful Products & CareersCreator-to-Founder Leap: A Wild Ride Worth Taking | Jennifer Phan (Co-founder & CEO at Passionfroot)In this episode, Kate Syuma dives into a conversation with Jennifer Phan, CEO and Co-Founder at Passionfroot, and former Venture Capital investor, to explore the unconventional path from corporate career to creator to tech founder. Jen shares how her immigrant family's entrepreneurial journey shaped her perspective, how her background in venture capital influences her fundraising and team-building approach, and why intentional growth and AI-powered efficiency are the keys to sustainable success in today's volatile tech landscape.Listen now on Apple, Spotify, and YouTube.—Want to become a post sponsor and share your product st...
2025-04-1555 min
Product Growth PodcastPMs Are Screwed (Here’s Why)You’re not ready for this!David Pereira exposes the 3 traps killing product teams, hot takes on b******t management, fake strategy, and what it really means to be a 10x PM.Brought to you by:Maven: Get $100 off David's Mastering Product Discovery course using my code AAKASHxMAVEN Product Faculty: Get $500 off the AI PM certification with code AAKASH25Amplitude: Try their 2-minute assessment of your company’s digital maturityIn this episode:Why You Should Listen to This Podcast – 00:00:00Ad – 00:01:20Ad – 00...
2025-04-081h 04
Product Growth Podcast25 Product Designs That Will Make You JealousEx-Miro design lead Kate Syuma helped scale Miro to 20M users. Now she’s breaking down LIVE 25 world-class product flows so you can steal what works for growth, onboarding, and activation.-Brought to you by:WorkOS: Your App, Enterprise ReadyAmplitude: Try their 2-minute assessment of your company’s digital maturityKate also runs a 3-week live course User-Centric Product-Led Growth. Use code AAKASHxMAVEN for $100 off.In this episode:Web Page Breakdown ExamplesDropbox & Linear – 00:03:30Rows – 00:06:47Amplemar...
2025-04-0450 min
Product Growth PodcastModel Context Protocol (MCP), clearly explained and why it mattersThis is wild!Bryan Helmig LIVE shows how to turn AI models into real agents using MCP and Zapier to send Slack messages, draft emails, and automate workflows without writing a single line of code.-Brought to you by:Amplitude: Try their 2-minute assessment of your company’s digital maturityMaven: Get $100 off their courses with code AAKASHxMAVENProduct Faculty: Get $500 off the AI PM certification with code AAKASH25In this episode:Why Should People Watch This Podcast – 00:00:00Ads...
2025-04-0142 min
Growthmates: Create and Grow Meaningful Products & CareersNotion’s Way to Influence Millions | Lexie Barnhorn (Anthropic, ex-Notion)In this episode, Kate Syuma dives into a conversation with Lexie Barnhorn, former Head of Social and Influencer at Notion, to discuss her journey from small-town Ohio to the heart of San Francisco’s tech scene. Lexie shares how she built Notion’s social presence, infused B2B marketing with pop culture, and launched viral campaigns like "Notion Faces." She also offers practical advice for startups on influencer marketing and opens up about maintaining mental health in high-stress roles, including her experience using AI as a self-therapy tool — ultimately leading her to her next chapter at Anthropic.Listen...
2025-04-011h 02
Product Growth Podcast500,000 Professionals Have Used His Book To Crack Interviews at Big CompaniesWhen it comes to product management interviews, there’s no more authoritative voice than Lewis Lin (author of the legendary Decode and Conquer).His books (over 500,000+ copies sold) have helped hundreds of thousands of PMs land jobs at top tech companies.Today, he shares everything he knows about nailing PM interviews:-Brought to you by:Maven: Get $100 off my curation of their top coursesGibsonAI: The awesome new AI Database Engineer startupAttio: The next generation CRM built natively for AIIn th...
2025-03-281h 06
Product Growth PodcastBolt Tutorial from the CEO: We Live Build a Remote Job boardEric Simons, Bolt, joins us to live-build a remote job board app — a clone of Remote OK — using Bolt’s AI-native coding environment.This episode may be a better experience on YouTube or Spotify, which have video.-Brought to you by:Maven: Get $100 off my curation of their top coursesGibsonAI: The awesome new AI Database Engineer startupAmplitude: Try their 2-minute assessment of your company’s digital maturity-In this episode:Building remote job board in Bolt - 00:00:00 Ad...
2025-03-251h 08
Product Growth PodcastWe Built an AI Product Manager in 58 mins (Claude, ChatGPT, Loom + Notion AI)Today, we’re back on "using AI like a pro" series — this time with Tal Raviv, known for building powerful AI copilots for product managers.And just like Colin’s episode, we’re going deep again.9 real-world PM workflows. All powered by AI. All demonstrated live.If you're looking to 2x your output without burning out, this 75 Minutes AI PM Copilot masterclass is for you.-Brought to you by:Maven: Tal runs a 3-week course Build Your PM AI Copilot. Use code AAKASHxMAVEN for $100 off.WorkOS...
2025-03-2158 min
Growthmates: Create and Grow Meaningful Products & CareersHow to Grow Through Community | Mallory Contois (Mercury, ex-Pinterest, LinkedIn)In this episode, Kate Syuma dives into a conversation with Mallory Contois, Head of Community & Mercury Raise at Mercury, and founder of The Old Girls Club, to explore her journey from Pinterest to building a thriving community. Mallory shares how overcoming cancer shaped her perspective, how her psychology background influences product and community growth, and why empathy is the key to creating meaningful connections in tech.Listen now on Apple, Spotify, and YouTube.—This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/g...
2025-03-1858 min
Growthmates: Create and Grow Meaningful Products & CareersFrom Zero to $2M ARR with Life Partner | Marie Martens (Co-founder at Tally.so)In this episode, Kate Syuma dives into a conversation with Marie Martens, co-founder of Tally, to explore the journey of building a profitable business around a product that is 99% free.Listen now on Apple, Spotify, and YouTube.—This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/guides-and-surveys—One more special update for you 🎓 Level up your growth with a 3-week cohort-based course with proven strategies, behavioral science insights, and real-world examples. Use promo code "growthmates" for $100 off and create...
2025-03-041h 06
Growthmates: Create and Grow Meaningful Products & CareersWhat is your Superpower zone? | Elena Verna (Dropbox, Amplitude, Miro, SurveyMonkey)Listen now on Apple, Spotify, and YouTube.This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/guides-and-surveys —Welcome to Growthmates with Kate Syuma — Growth Advisor, ex-Miro. This season, “In the Company of Women,” is about celebrating women who successfully balance work, family, and creative passions while building meaningful careers.Growthmates is a place to connect with inspiring leaders and help you grow—personally and professionally. Learn how companies like Dropbox, Adobe, Canva, Loom, and more build world-class products and growth cultures.
2025-02-1856 min
Minimum Viable Podcast with Elliott PoppelFixing broken onboarding: A live product teardown with Miro's former Head of Growth Design | Kate Syuma (ex-Miro)Kate Syuma reveals the hidden psychology behind user onboarding and why most companies get it catastrophically wrong. Drawing from her transformation of Miro's growth strategy, Kate shares the principles and tactics that she believes separate successful products from those that lose 60% of users before they experience any value.Kate is the founder of Growthmates, where she advises companies on product-led growth and user experience design. Previously, as Head of Growth Design at Miro, she built and led a team of over 10 designers while scaling the company from startup to industry leader.Through a live teardown...
2025-01-281h 01
Growthmates: Create and Grow Meaningful Products & CareersThis Reflection Framework to shape your 2025 | Kate Syuma (Founder of Growthmates, ex-Miro)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-12-171h 05
Growthmates: Create and Grow Meaningful Products & CareersSense of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-12-0354 min
Growthmates: Create and Grow Meaningful Products & CareersFrom a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-11-1956 min
Growthmates: Create and Grow Meaningful Products & CareersWhat 4 Years of Advising 35+ Companies Taught Me | Yuriy Timen (Advisor, Ex-Growth at Grammarly)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-11-0545 min
Growthmates: Create and Grow Meaningful Products & CareersThe Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-10-2254 min
Growthmates: Create and Grow Meaningful Products & CareersNotion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In...
2024-10-0847 min
Growthmates: Create and Grow Meaningful Products & CareersRevealing 3 myths about User Research and start easy | Jason Giles (VP of Product Design at UserTesting)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In t...
2024-09-2438 min
Growthmates: Create and Grow Meaningful Products & CareersFind your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In t...
2024-09-1059 min
Growthmates: Create and Grow Meaningful Products & CareersDriving a Positive Behavioural Change with Your Product | Amy Bucher (Lirio, Author of "Engaged")Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—
2024-08-2753 min
Growthmates: Create and Grow Meaningful Products & CareersFrom Designer to CEO: Building Design-led and Journey-centric Business (Jochem van der Veer, CEO at TheyDo)Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—
2024-08-1354 min
Growthmates: Create and Grow Meaningful Products & CareersHow to Get Your Dream Job and Stand Out in the Crowd | Lena Kul (Miro)Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts...
2024-07-3059 min
Growthmates: Create and Grow Meaningful Products & CareersFinding Harmony between Design and Product Management | Bruno Bergher (Metabase, ex-Google)Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts...
2024-07-1657 min
Delivering Value: Lead like the top 1% in growth, marketing, & productThe mistakes I made becoming a new leader - (ft. Kate Syuma - Growth Advisor, ex MIRO)In this episode, Kate Syuma, growth advisor and creator of Growth Mates, reflects on the low points in her career, the challenges she faced in her transition to leadership at Miro, and her journey toward embracing uncertainty and authenticity as a solopreneur.In this episode, you’ll hear about:1. Adjusting her leadership style after receiving feedback about being too reactive2. Having an open career conversation with her manager and deciding to stay at Miro3. The hiring mistake that happened after ignoring her gut feelings Things to listen for:...
2024-07-0954 min
Growthmates: Create and Grow Meaningful Products & CareersMaking Decisions with User Research from Startup to Scale-up | Behzod Sirjani (Advisor & Partner at Reforge, ex-Slack)Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts...
2024-07-021h 03
Thrivecast#37 — The Inevitable Convergence of PLG & UX ft. Kate SyumaIn this episode, we feature Kate Syuma, a renowned growth advisor and ex-Head of Growth Design at Miro. Kate is a Founder at Growthmates — a platform for learning from industry leaders and an advising practice that guides companies in growing meaningful products by leveraging PLG and enhancing UX quality, together.Join us as we explore the convergence of these key areas with insights from her extensive experience.Listen now on Apple, Spotify, Castbox, Google and YouTube.Connecting PLG Business Thinking with User-Experience (UX) CentricityIntegrating user-centricity into Product-Led Growth (PLG) strategies is...
2024-06-2945 min
Growthmates: Create and Grow Meaningful Products & CareersUnpacking a New Growth Playbook with Andrew Capland (Growth Coach, ex-Wisia)Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts...
2024-06-1852 min
TGS Podcast#004 Kate Syuma: on product-led growth and growing (with) MiroIn this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:* How she joined Miro when it was still a local company called RealTimeBoard* Experiencing Miro’s hypergrowth and adapting to changes* The importance of product experience in PLG* Common mistakes companies make in their onboarding* Whether product-led sales is actually the futureAn...
2024-06-111h 03
Growthmates: Create and Grow Meaningful Products & CareersLoom High-Impact Experiments and Synergy Between Core and Growth | Janie Lee (Head of Product at Loom)Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I had the pleasure of speaking with Janie Lee, Head of Product at Loom. We explored the evolution of Loom’s growth strategy, especiall...
2024-06-0450 min
Growthmates: Create and Grow Meaningful Products & CareersThe Evolution of Growth at SurveyMonkey | Bradley Belford and Erica TjaderWelcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This time I had a chat with 2 fantastic leaders from SurveyMonkey — Brad, currently Director of Product, and Erica, who was a VP of Design and Research and recently started...
2024-05-2152 min
Growthmates: Create and Grow Meaningful Products & CareersThe Role of Design in PLG: Embracing Quality and Non-Linear Paths with David Hoang (ex-Webflow, VP at Replit)Quick update 🥳 Now the Growthmates newsletter and my other posts will be sent on Tuesdays (inboxes are packed with newsletters sent on Sundays). Hope you will enjoy the episode and listen to it throughout the week!Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platfor...
2024-05-0749 min
Growthmates: Create and Grow Meaningful Products & CareersTop 1% Talent Tactics: Navigating Startup & Scale-up Hiring | Tom Scott, Founder at VerifiedQuick update 🥳 Now the Growthmates newsletter and my other posts will be sent on Tuesdays (inboxes are packed with newsletters sent on Sundays). Hope you will enjoy the episode and listen to it throughout the week!Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platfor...
2024-04-2347 min
Growthmates: Create and Grow Meaningful Products & CareersFighting for Creatives: From Apple Siri to Becoming a Founder | Mohammed Abdoolcarim (DesignPro, ex-Apple & Google)Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help...
2024-04-0743 min
Growthmates: Create and Grow Meaningful Products & CareersPricing in SaaS: Best Practices and Dark Patterns | Rob Litterst (HubSpot media)Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — make your product adoption easy!Appcues is the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created...
2024-03-2455 min
Growthmates: Create and Grow Meaningful Products & CareersUnlocking Activation at Coda and Building Trust Between PMs and Designers | Matt Woods (Product Leader, ex-Coda)Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — make your product adoption easy!Appcues is the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created...
2024-03-1054 min
Growthmates: Create and Grow Meaningful Products & CareersWhy PLG Doesn't Fit All: Experimentation vs Foundation | Emily Wang (CEO at Bento, ex-Intercom)Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Exciting announcement! If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experi...
2024-02-2550 min
Product Adoption Academy by AppcuesThe Evolution of Miro’s Onboarding with Kate SyumaToday we are joined by the founder of Growthmates and former Head of Growth Product Design at Miro, Kate Syuma. Kate will give us a walkthrough of the different onboarding phases and how you can leverage them to attract more users to your product. Quote“The product and the first experience should help them get the value of the product.”Show notes[1:57} What did user onboarding look like years ago?[4:05] Importance of using a clean sign-up flow[5:10] Testing multiple versions in onboarding[7:09] User onboarding on the...
2024-02-1525 min
Growthmates: Create and Grow Meaningful Products & CareersAll the Truth about User Onboarding and Becoming a Founder | Phil Vander Broek (Dopt, ex-Dropbox)Exciting announcement! If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 15% discount for your team (most value for PM + Product Designer together). Learn more and get early access → https://maven.com/forms/2c51ccWelcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excel...
2024-02-1152 min
Growthmates: Create and Grow Meaningful Products & CareersInside Intercom’s culture of design in the era of AI and PLG | Thomas Rimmer (Design Director at Intercom)We’re happy to welcome you on the Season 2 of the Growthmates podcast where we will dive into insightful conversations with leaders from Amplitude, Canva, Intercom, Coda, HubSpot, and more to come. If you enjoy our show — subscribe to get all episodes right to your inbox on katesyuma.substack.com. Listen now on Apple, Spotify, or watch on YouTube (new!).In this conversation we invited Thom Rimmer, a design leader at Intercom, to discuss the importance of a design-led culture and user-centricity. Thom provides insightful perspectives on the pivotal role of design principles and rituals in t...
2024-01-2851 min
Growthmates: Create and Grow Meaningful Products & CareersHow Canva creates a magical PLG culture that drives value | Iain Dowling (Growth Design Lead at Canva)We’re happy to welcome you on the Season 2 of the Growthmates podcast where we will dive into insightful conversations with leaders from Amplitude, Canva, Intercom, Coda, HubSpot, and more to come. If you enjoy our show — subscribe to get all episodes right to your inbox on katesyuma.substack.com. Listen now on Apple, Spotify, or watch on YouTube (new!).In this episode, Iain Dowling, Growth Design Leader at Canva, shares insights into his career path and the culture at Canva. He discusses the growth of Canva and the significant changes he has witnessed during his...
2024-01-2147 min
Growthmates: Create and Grow Meaningful Products & CareersBecoming a Leader, prioritising well-being, and building a data-informed culture | Jenny Chang (Head of Design at Amplitude)We’re happy to welcome you on the Season 2 of the Growthmates podcast where we will dive into insightful conversations with leaders from Amplitude, Canva, Intercom, Coda, HubSpot, and more to come. If you enjoy our show — subscribe to get all episodes right to your inbox on katesyuma.substack.com.—In this episode, I talked to Jenny Chang, interim Head of Design at Amplitude, who shared her insights and experiences on transitioning from an individual contributor to a manager and the mindset shifts required to become a leader. In the first part of the conversation, we dis...
2024-01-1451 min
Dive Club 🤿Kate Syuma - Designing with a growth mindsetKate Syuma was the 3rd designer at Miro and went on to become the Head of Growth Design during her 6+ years at the company. This episode is a masterclass in designing for business impact. We discuss: - Her process for identifying the aha moment in your product- How Kate overcame imposter syndrome in her first year - Ways designers can ask better data questions - Insights from researching onboarding at 80+ companies - The importance of designing for emotion vs. solving problems - + a lot more
2023-12-2743 min
Growthmates: Create and Grow Meaningful Products & CareersGrowthmates Special: Self-reflections on 2023 | Kate Syuma & Oscar TorresAbout a year ago, we launched Growthmates to connect with like-minded folks and share personal and professional growth stories. Since then, we published 10+ episodes with fantastic leaders from Dropbox, Miro, Pinterest, Adobe, Atlassian, and season 2 is coming in January 2024!As we wrap up this year, we created a special episode where Oscar and I dive into a genuine, reflective conversation — something we've never done before on the podcast. We'll spill the details on:* who we are today* how 2023 transformed us personally and professionally * new habits we've adopted to support wellbeing* r...
2023-12-1742 min
Growthmates: Create and Grow Meaningful Products & CareersHow to ship fast and make it “Good, better, best” | Adam Furness (Design Manager, Growth at Atlassian)In this episode, we go beyond the surface and dive deep into the art of balancing velocity and quality when it comes to designing digital products. As part of one of the industry-leading tech companies, Adam Furness, our Guest today has a wealth of experience in navigating the intricate landscape of design and development.One of the highlights of our conversation is Adam's unique framework called "Good, Better, Best," where he reveals how Atlassian prioritizes what to ship next. This invaluable approach allows them to strike the perfect balance between shipping fast while optimizing for business and...
2023-08-0149 min
Growthmates: Create and Grow Meaningful Products & CareersFinding space for vulnerability and innovation | Verna Bhargava (Growth at Adobe)Today we had a very deep and balanced conversation Verna Bhargava, Senior Experience Design Manager at Growth in Adobe. We unpacked the topic of vulnerability for leaders and individuals who are constantly trying to achieve high results for themselves and their companiesJoin this conversation to hear about how Growth is organised at Adobe, what frameworks help to find space for innovation, and how vulnerability can help you build a stronger team culture.If you enjoy this episode, don't forget to share it with your friends and give us a good review.Resources...
2023-07-1856 min
Growthmates: Create and Grow Meaningful Products & CareersRunning UXR in Growth teams | Andrej Balaz (UXR at Miro)Today we're going to dive deep into the topic of UX research and explore how it plays a crucial role in driving growth within Miro.We’re happy to welcome a man which we have the pleasure to work with, Andrej Balaz, UXR at Miro who will share with us some of the fascinating insights and practices he employs to conduct UX research in the growth field.Stay with us to hear about building a UXR culture in an Hyper-growth stage company, what are those unique things about running research at Miro, and some tips an...
2023-06-2742 min
Product Coffee153. Community-Led Growth & User Segmentation (w/Kate Syuma)This week, Kate Syuma, Head of Growth Design at Miro is on the show!!! We cover career growth, user onboarding, community-led growth, and challenges in growth design leadership. Kate shares her insights on user segmentation and how asking the right questions during onboarding can provide valuable data for personalizing the user experience. She also mentioned the potential for expanding Miroverse in the future, stating, "It's happening on the background as we speak". 🙌
You can find Kate, here on LinkedIn.
Follow us on LinkedIn, Instagram, or Twitter & check out our web...
2023-06-2045 min
Growthmates: Create and Grow Meaningful Products & CareersThe path to Solopreneurship | Lex Roman (Founder of Super Easy Digital and the Growth Tracker community)In this episode we have none other than Lex Roman, the founder of Super Easy Digital and the Growth Tracker community, but most important, Lex is one of the true pioneers in the field of Growth Design.We dived into Lex's inspiring transition from a comfortable job in the tech industry to embarking on the path of solopreneurship. Leaving behind the security of established companies such as Invision, Carbon five and The Black Tux to name a few.Lex shared with us the importance of focusing on real problems and what should the term "Delightfulness"...
2023-06-1347 min
Growthmates: Create and Grow Meaningful Products & CareersFrom UX to CEO, supafast | Zander Whitehurst (CEO at Memorisely)In this episode we had Zander Whitehurst, Founder of Memorisely, ex. UX Designer at HotJar and an owner of an enormous design community. If you've seen his "Supafast" reels on Instagram — You know this is Zander.During our discussion, Zander shared his remarkable journey and the challenges he encountered when transitioning from a comfortable full-time job to a Founder role, and how his design background played a pivotal role in establishing his own business.Furthermore, we dove into the future of education and explored the significance of bootcamps within it. We also talked about effective me...
2023-05-3049 min
Growthmates: Create and Grow Meaningful Products & CareersTransitioning from IC to Manager and unpacking the future of Growth Design | Allen Jordan (Pinterest)Allen shared with us his journey into design, starting more than 20 years ago and working in top companies such as Google, Facebook, Apple and Ebay. He's been for 4 years now at Pinterest, where he manages the growth design team. We also dived into the current state of Growth Design on tech companies and talked about the future of this role.On the second half of our conversation, Kate and Allen shared the challenges they both faced when transitioning from IC’s to Managers, and dived into some of the learnings they've made so far....
2023-05-1642 min
Growthmates: Create and Grow Meaningful Products & CareersVipassana, PM & Design Collaboration, and Mental Health | Priya Bhatia (7Shifts)Priya Bhatia is a Growth Product Manager at 7Shifts. We started our conversation with unpacking her story of becoming a Product Manager in Growth, and discussed collaboration with product design and how to make it impactful. Then we landed on some crucial topics such as maintaining wellbeing and mental health in a high-paced environment, and even reflected on our recent experience of practicing silent meditation and vipassana.We hope that this part of our conversation can inspire you to try out some of the practices that can help you grow, feel well, both personally and professionally.
2023-05-0246 min
Growthmates: Create and Grow Meaningful Products & CareersBalancing work, life and side-projects | Ioana Teleanu, UiPath (UX Goodies founder)Ioana Teleanu is a UX Manager at Miro, founder of UX Goodies Community and ex. founder of Mento Design Academy. Ioana shared with us her fascinating story of building a personal brand, creating and sunsetting her own businesses and growing through that experience.We delved into topics such as finding balance between side projects and a full-time job, growing a design community to over 220k people, the process of growing and exiting a design school, and maintaining a healthy work-life balance amidst it all. Additionally, we explored the impact of AI on the design world. Tune in...
2023-04-1850 min
Growthmates: Create and Grow Meaningful Products & CareersBehavioural design: from dark to bright patterns | Joey Thompson, Miro (ex. Intercom)Joey Thompson is a Product Designer, Growth at Miro. Joey shared his personal growth story with us, transition from an opera singer to UX designer and how he developed his passion for behavioural design.Our discussion turned into a thought-provoking roundtable where we explored cognitive psychology principles, dark patterns, and bright patterns, and discussed examples from products like linking Duolingo, TikTok, and many more.What's inside:[02:57] Joey's transition from opera singer to UX and Growth designer[14:36] What is Behavioural design?[17:30] How Duolingo is using "boost" principles[30:16] Discussing "...
2023-04-031h 06
Growthmates: Create and Grow Meaningful Products & CareersGrowing as a PM and building happy teams | Willie Tran, Dropbox (ex. Mailchimp, Calendly)We were talking about building happy teams, growing as a Product manager in Growth, how to create the best partnership with product designers, and how to shift the mindset of the company to be more growth-oriented.Here's what we covered:[02:34] Willie's story of becoming a Growth PM[06:02] Coming back to Dropbox and shift to Growth mindset[16:48] How to keep up the high energy in the team[26:15] Collaboration between Product Manager and Product designer[37:20] Successful experiments are not always the most "sexy" solutions[43:35] Building and defining...
2023-03-201h 02
The Product Design PodcastKate Syuma - Growing a product design career you will loveIn episode 40 of The Product Design Podcast, Seth Coelen interviews Kate Syuma, Head of Growth Design at Miro. Over the last five years at Miro, Kate has grown from an IC Product Designer to a Product Design Lead and up to her current role. Her insights on career growth and keeping things fresh as your career progress are fantastic!During our chat, Kate shares how to organize your career path and grow as a designer while not getting tired of your job. We also talk about ...
2022-11-1556 min