Shows
Marketecture: Get Smart. Fast.Episode 127: Mark Grether on What PayPal Ads Is BuildingMark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-06-1343 min
Next in MediaShould Paypal be building an ad business?Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 💡Takeaways:🌐 The Power of Transaction Graphs: PayPal's advertising strategy is built on its "transaction graph," which captures consumer spending across 30 million merchants globally, offering a much broader and deeper understanding of purchase behavior than single-retailer data. 🔗 Cross-Retailer Attribution: Unlike traditional retail media...2025-06-1122 min
Campaign ChemistryThe rise of true commerce media, in partnership with PayPalTechnology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that commerce media provides advertisers in driving truly impactful campaigns.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is...2025-04-3017 min
Open MarketThe Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark GretherDr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.2025-04-3032 min
What Just HappenedPayPal Ads has Landed - Big Doesn't Describe it. Learn more.Christine Russo, founder and creator of What Just Happened, sits with Dr. Mark Grether, SVP and GM of PayPal Ads - a pivotal moment in PayPal's venture into advertising. Dr. Grether reflects on the rapid progress since joining PayPal six months ago, launching an advertising platform that leverages its vast network of 400 million active users and millions of merchants. This integration allows advertisers to capitalize on unparalleled transaction insights, optimizing ad effectiveness and consumer engagement. With over 225 billion transactions passing through PayPal's pipeline, Dr. Grether envisions this as a transformative opportunity in the e-commerce space. He emphasizes the differentiation...2024-12-0414 min
AW360Mark Grether, SVP and General Manager of PayPal AdsOn this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the … Continue reading "Mark Grether, SVP and General Manager of PayPal Ads"2024-11-0115 min
Marketing im Kopf#150 Was der Klopapierhype während Corona mit Marketing zu tun hatMarketing im Kopf - ein Podcast von Luis Binder
In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!
In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um das Thema nachfrageorientierte Preisfestlegung. Das heißt wir schauen uns an, wann es Sinn machen kann Preise zu senken, aber auch, wann es Sinn machen kann Preise zu erhöhen und weil die Theorie die Praxis nicht immer vollständig erklären kann, schauen wir uns auch noch an, welche Effekt die Theorie verzerren und we...2024-07-1913 min
Digitale Vorreiter:innenRetail Media: Wie Brands durch Werbung in Uber-Fahrten neue Kund:innen erreichen – mit Mark Grether (Uber Advertising)
Retail Media ist für große Haie wie Amazon und Otto für einen relevanten Prozentsatz des Umsatzes verantwortlich. Die Disziplin ist schon jetzt von enormer Bedeutung und wächst mit hoher Geschwindigkeit. Uber Advertising setzt neben Retail Media auf eine neue Kategorie, die sie als erste auf dem Markt prägen: Mobility Media – Werbung für Uber-Nutzende, die gerade im Uber sitzen. Auf diesem Weg schafft Uber Advertising es zu rund 150 Millionen monatlichen Nutzer:innen und durchschnittlich fünf Transaktionen pro Individuum pro Monat. Was macht Retail Media für Werbetreibende attraktiv und wertvoll? Welche Vorteile hat Retail Med...2024-06-0328 min
asap:digital#9 Dr. Mark Grether – Wie Uber datengetriebene Innovation lebtFolge 9 führt uns transatlantisch zur POSSIBLE Conference: Olli und Martin sprechen mit Dr. Mark Grether, Vice President und General Manager von Uber Advertising in New York. Mark erläutert, warum Uber auch als Werbeplattform im Bereich Mobility Media agiert und welchen Mehrwert das für Nutzer hat. Er gibt Einblicke in datengetriebene Geschäftsmodelle und diskutiert mit uns, was wir von Uber lernen können – und wie man Ideen trotz internem Gegenwind vorantreibt. Im Gespräch beleuchtet er zudem die kulturellen Unterschiede zwischen der US-amerikanischen und deutschen Innovationslandschaft und was beide Seiten voneinander lernen können.Links:2024-04-251h 00
The Malibu PodcastMalibu Land 101In this episode, we are joined by co-founder of The Mark & Grether Group and land specialist, Russell Grether, for a dive into the complex world of Malibu land. Land in the Malibu coastal zone is not as simple as it would appear, and having a basic understanding of the factors that make a lot desirable is essential for any buyer or seller. We get into key attributes to look for, pricing, ESHA, and more! | Each parcel in Malibu offers unique attributes. If you would like help evaluating a specific property, please get in touch with our team at (310) 230-5771...2024-04-0546 min
What Next?The Grether RuleMark Grether, Vice President and General Manager of Uber Advertising on the renaissance of the marketer and the blend of creative analytics, brand and performance. As the man in charge of the acceleration of Uber’s global advertising business and one of the driving forces behind Uber’s success, his insights into the future of mobility media are a must listen. Merging branding and awareness campaigns into performance is the Grether Rule, he says, with the best platform companies already blending data generation with data monetization to fuse online and offline worlds2024-03-2337 min
Krimi«Verfluchte Hitze» von Lukas Holliger & GesprächSommer 1983: In Europa ist Kalter Krieg, in der Schweiz ist es brüllend heiss. Mittendrin: Kommissar Heiner Glut. Er untersucht den Mord an einem russischen Hellseher. Und der Fall zieht Fäden: Eine sowjetische Nachrichtenagentur, eine südafrikanische Spionin und Basler Hooligans sind verdächtig ...
(02:00) Beginn Hörspiel
(58:25) Gespräch
(66:06) «Die Rolle der Schweiz während der Apartheid in Südafrika» aus: «Echo der Zeit» vom 31.01.2019
Mehr Infos zu den Beziehungen zwischen der Schweiz und Südafrika während der Apartheid gibt es hier:
https://www.snf.ch/de/rtpTAr8376DfTqCe/seite/fokusForschung/nationale-forschungsprogramme/nfp42plus-beziehungen-schweiz-suedafrika
Mit: Martin Engler (Heiner Glut), Holger K...2023-11-091h 12
The Malibu PodcastThe Ghosts of Property Values PastSometimes, real estate can be haunting... Especially the markets and properties of years past. In this year's annual Halloween episode, Tony and Justin are visited by the ghosts of property values past. With special guests Jay Rubenstein, the ghost of the 80's and 90's, Russell Grether, the ghost of the 2008 financial crisis, and Tony Mark as himself, the ghost of the present. Happy Halloween! | The Mark & Grether Group proudly serves Malibu residents in buying, selling, and leasing. Visit themarkandgrethergroup.com to view our listings and learn more about our team.2023-10-311h 14
Chronisch Digital#59 Deep Dive: Ein Blick hinter die Kulissen von Uber AdvertisingIn der aktuellen Folge werfen wir einen Blick hinter die Kulissen von Uber. Nach Stationen bei Amazon, Sizmek by Amazon, Xaxis, GroupM und United Internet Media GmbH sowohl in den USA als auch in Deutschland ist Mark Grether heute der Vice President & General Manager bei Uber Advertising in New York City. Seine einzigartige Laufbahn in der digitalen Werbewelt hat Mark zu einem Pionier des Digital Advertising gemacht. In unserem Gespräch nehmen wir Uber Advertising genauestens unter die Lupe und tauchen in die Welt von Uber Mobility und Uber Eats ein. Zusammen mit Host...2023-10-1843 min
Dynamic DisruptionUnleashing the Power of AI: The Future of Advertising for UberThis episode features industry trailblazer Dr. Mark Grether, General Manager of Uber Advertising. The exclusive conversation features best practices behind the advertising revolution that Uber spearheads, how AI continues to create massive shifts in marketing, and the future of mobility media. From the inception of disruptive ad strategies to the nurturing of a global brand, Uber's remarkable advertising journey sets the precedent for the future of marketing.2023-07-1329 min
The Speed of Culture PodcastCatching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber AdvertisingMark Grether, Vice President, General Manager of Uber’s advertising business, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they dive deep into the world of Uber advertising and its transformation into a dominant retail media network. Mark reveals how Uber’s advertising business harnesses first-party data to engage consumers, measure ROI, and offer exciting advertising opportunities on both the delivery and mobility sides.Follow Suzy on Twitter: @AskSuzyBizFollow Mark Grether on LinkedInSubscribe to T...2023-07-0425 min
Tinku EconomíaLos trayectos en Uber ahora tendrán anuncios con Alejandro GuerreroAnálisis de Alejandro Guerrero de Tinku sobre la estrategia del gigante de la movilidad global Uber y los anuncios basados en la huella digital de sus usuarios.La compañía busca tener un negocio publicitario de mil millones de dólares para 2024.[imagen 01 - uber anuncio externo]Los molestos anuncios dirigidos vienen a perseguirte en un nuevo lugar: la parte trasera de un Uber. La compañía de viajes compartidos planea introducir anuncios de videos en una variedad de sus plataformas por primera vez es...2023-06-1913 min
Hablemos de Mercados194.- SHOULD I STAY OR SHOULD I GOEl presidente de la Reserva Federal, Jerome Powell, anunció en una conferencia de prensa el miércoles que el comité decidió dejar las tasas de interés sin cambios después de una serie de 10 incrementos consecutivos. Sin embargo, también indicó que podrían ser necesarios al menos dos aumentos adicionales este año, con el primero posiblemente en julio. Según Mark Grether, vicepresidente y gerente general de la división de publicidad de Uber Technologies, los anuncios de video se mostrarán en la aplicación principal de Uber mientras los usuarios esperan a que lleguen sus conductore...2023-06-1513 min
The CPG GuysDigital Advertising On The Go with Uber Advertising's Dr. Mark GretherThe CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/Dr. Grether answers these questions:1) Can you tell us about your background and...2023-05-3140 min
The CMO Suite Hosted By Sean HalterMark Grether, VP GM at Uber Ads joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Uber Ads's VP GM, Mark Grether, on this episode of The CMO Suite.2023-05-1531 min
Marketecture: Get Smart. Fast.The four pillars of Uber’s $500M ad businessUber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you und...2023-04-1038 min
The Malibu PodcastMalibu Mom's Guide to Summer CampsIt's time to start planning for Summer 2023! Special guest Jessica Mark, founder of the Malibu Mom's Facebook group and team member of The Mark & Grether Group, joins us on the podcast to discuss the many different Summer Camps that are available in Malibu this year. Spoiler alert, it's time to start planning if you haven't already. For a list of the camps available and links, please visit: https://malibuluxuryrealty.com/the-malibu-podcast-malibu-moms-guide-to-summer-camps/2023-04-0729 min
The Malibu PodcastMalibu Real Estate Tales of TerrorMalibu real estate can be a scary place, and this Halloween, we're going in with a flashlight in hand. In this episode, Justin and Tony discuss some of the strangest and scariest stories from the world of real estate, including shrunken heads, a murder house, devious scams, and a nightmare listing appointment. We are also proud to be featuring stories from two industry veterans, Jay Rubenstein and Damon Skelton. Warning: some of this material and language is explicit. Happy Halloween everyone! | The Mark & Grether Group proudly serves Malibu residents in buying, selling, and leasing. Visit themarkandgrethergroup.com to view...2022-10-281h 05
The Malibu PodcastMalibu Real Estate Tales of TerrorMalibu real estate can be a scary place, and this Halloween, we're going in with a flashlight in hand. In this episode, Justin and Tony discuss some of the strangest and scariest stories from the world of real estate, including shrunken heads, a murder house, devious scams, and a nightmare listing appointment. We are also proud to be featuring stories from two industry veterans, the legendary Jay Rubenstein and Damon Skelton. Warning: some of this material and language is explicit. Happy Halloween everyone! | The Mark & Grether Group proudly serves Malibu residents in buying, selling, and leasing. Visit themarkandgrethergroup.com...2022-10-281h 05
Zen and Not Zen - BroTime EditionTangent #51 - What Are You Afraid Of?What fears do you live with? Combined, we are afraid of heights, the ocean, spiders and Mark Wahlberg's character in the move "Fear". But why are we afraid of these things? Today, we are talking about fear and how to manage it. We discuss mid-evil scare tactics to help induce fear to heal the body and mind and how to maintain your internal happiness when triggered by your fears or by life in general. But not to worry, we also talk about how Lucy Lawless is the Lesbian Buddha. There's something in here for everyone today. I hope you enjoy t...2022-10-131h 05
Zen and Not Zen - BroTime EditionTangent #46 - Chain RestaurantsWe've probably all eaten at one, or even worked at one. Today, we talk about the different types of chain restaurants. From traditional to 24 hour, fast food to fine dining we explore our opinions about chain restaurants. And why I have a desire to watch Western movies, but still haven't yet. These are the things that keep us up at night. Due to our tangential nature, we stumble upon the possibility that Robin may have decided on his adult diet when he was a kid. Apparently eating Dunkaroos and drinking sugar sodas is frowned upon as an adult. Who knew...2022-06-291h 01
Monaco Weekly News#391- Almost all Mareterra properties sold AND MOREGood Morning Monaco
WEDNESDAY JUNE 22, 2022
published by NEWS.MC
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Almost all Mareterra properties sold
Although Monaco’s new district on the Portier sea extension is far from finished, almost all properties on the site have been sold...
Louise makes a move to Sotheby's as Mark hands over
Louise Gréther, who has headed the Monaco office of French auction house Artcurial since it opened six years ago, is to move to Sotheby’s next...2022-06-2201 min
The Malibu PodcastMalibu Real Estate Update, June 2022Tony Mark is joined by Justin Cumbee in our latest market update for June 2022! In this podcast, we dive into year-to-date Malibu statistics and Tony shares his insights into the question we have been getting daily, "what is going on in the market?" They cover beachfront homes, Malibu's landside single-family market, condos, mobile homes, land, and more. Plus, Tony reveals his favorite character from the new Top Gun... | The Mark & Grether Group proudly serves the community of Malibu's neighborhoods from the coast to the canyons. For more information about our team, current listings, blog posts, and more, please visit...2022-06-0836 min
The Malibu PodcastMalibu Mysteries! Halloween 2021 EditionWelcome to Malibu Mysteries, 2021 edition. In the spirit of Halloween, Tony and Justin sit down to go through a few of Malibu's most spooky mysteries. The wide range of topics includes some talk of aliens, Malibu's most haunted restaurants, and a Nazi base on a ranch tucked away in the Santa Monica Mountains. We also are joined by Suzanne Guldimann to discuss the mysterious and unsolved death of Hollywood starlet, Thelma Todd, and her ongoing haunting at a building on Pacific Coast Highway. Happy Halloween everyone! | The Mark & Grether Group proudly serves Malibu residents in buying, selling, and leasing...2021-10-3039 min
The Malibu PodcastMalibu Neighborhoods! Malibu ParkThe Malibu Neighborhoods series is back for a third installment! Tony Mark sits down with team member Justin to discuss the beautiful, rural neighborhood of Malibu Park. The guys talk about Malibu Park's humble beginnings as farmland, the abundant natural resources that surround it, the ranch homes beside mega-mansions, and more! | The Mark & Grether Group proudly serves Malibu Park residents in buying, selling, and leasing. Visit themarkandgrethergroup.com to view our listings in Malibu Park, properties throughout the rest of Malibu, and learn more about our team.2021-10-1536 min