Shows
To Your Heart's ContentHow to Humanise Brands with Content w/Heli Shah | Director, Growth & Monetization, Condé Nast India
In a world where content is becoming second nature to brands, how can brands actually be meaningful and authentic to consumers? And how does a brand do this consistently? Answering this question is Heli Shah. Heli is someone who started her career when digital media was finding its feet, and she is amongst a handful of professionals today who have seen the evolution of digital media and content. Heli has worked across brands and categories and is currently the Director for Growth & Monetization at Condé Nast India. We go in depth into brands and content - we discuss how b...2024-12-011h 16To Your Heart's ContentA Career in Music & Working with AIB | Mehar Chumble, Musician, Sound Engineer | TYHC Ep 11
You've heard his work on AIB's videos, now hear him talk about his process. We speak to Mehar Chumble whose work spans playing on stage with said comedy group, to scoring ad films.
Mehar is a musician and sound engineer who co-runs a studio called Mondeblue. He does a lot of work for commercial films, background scores and the likes. But he's also done music and sound design for a lot of your favourite AIB sketches and title sequences of comedians' shows! (BTW, he's also the keyboard player for rock band Anthracite, known for their Linkin Park tributes!).
In...2024-12-011h 44
To Your Heart's ContentEmbrace the Analog in the Digital World | w/Hari Chakyar | Writer | Drawer | Maker | TYHC Ep 10
Once in a while, along comes a creator who exemplifies the sheer joy of creation. Our guest today, Hari Chakyar, is one of them.
It's hard to pin down what Hari actually is. His output spans zines, Instagram comics, heart-wrenching written stories, physical cyanotype art, and even fonts made out of dosa (yes, you read that right). So we naturally wanted a peek inside his head to see how he thinks about all of this, determines formats, and even what to give his time and attention to. The output is a raw, honest conversation which should be an inspiration...2024-10-281h 24
To Your Heart's ContentInside the Mind of Abish Mathew | Comedian | To Your Heart's Content Ep 9We always knew this would be a hilarious episode. What we weren’t prepared for was how profound it would be.
Ladies and gentlemen, the one and only Abish Mathew speaks about content, comedy and his process.
What’s your favourite brand of Abish Mathew comedy? The talk show host one? The musical comedy one? The one-man-act one? The weird Reels one? The sketch actor one? The good ol’ standup one? The improv one? The answer is yes.
We peer into the colourful, zany, beautiful mind of one of India’s most versatile comedians. But his is not just...2024-10-281h 49
To Your Heart's ContentHow Ideas turn into Communities | w/ Ajit Bhaskar, Thindi Capital | To Your Heart's Content Ep 8
Two people decided to grab a bite after their run. A few years later, that became a thriving community of 1000+ people with “slots” going in a minute. This is the story of Thindi Capital.
Ajit Bhaskar is a tea scientist by day. By weekend, he curates ‘Thindi walks’ in Bengaluru - where he leads a group to sample some of the city’s best fare (dosa, idli, chaat and the like) from Darshinis (old-school, cheap eateries). Through these walks, people discover the culture of the city and its localities, myths are busted and tummies are filled. 2024-10-111h 47
To Your Heart's ContentHow Creators and Sub-Cultures Evolve | w/ Dhruv Sheth | To Your Heart's Content Ep 7From the rise of comedy, to curating events; from appreciating comedy as a fan to selling it as a businessperson - there are few better people to speak to in India than Dhruv Sheth.
Currently the co-founder and CEO of the m19collective, Dhruv cut his teeth at talent-and-events company OML Entertainment, where he went from (no joke) amp-carrying intern to COO in about a decade. He has seen up close how music festivals are curated, how Zakir Khan rose to fandom, how the promise of independent music is (finally) being realised, how content has evolved to changing screen...2024-10-081h 14
To Your Heart's ContentHow to Find your Voice as a Creator | Gopal MS (Mumbai Paused) | To Your Heart's Content Ep 6We believe there is always a different way of looking at things, another layer to be peeled. For cities, for an interest, for any topic. And that should be liberating as a budding creator.
In this episode, we speak to Gopal MS, who runs the popular Instagram page Mumbai Paused. Gopal is not just any photographer. He seeks out the stories that lie around us, that capture the dichotomy of the city - between the fast parts, and the slow parts. He is motivated by finding the relationship between everyday people and this megapolis they have chosen to inhabit...2024-10-081h 16
To Your Heart's ContentCrossing Different Universes | w/ Berty Ashley, Quizmaster, Scientist | To Your Heart's Content Ep 5If there is one person who will convince you that having diverse interests will benefit you personally and professionally, it’s Berty Ashley, one of the most multifaceted people we know.
He’s a quizmaster, musician, scientist, author, music artist manager - professionally. He’s also a vinyl record collector, coffee taster and (as he puts it) local jokester and punmaker. His diverse interests crosses over in everything he does - from giving audiences scientific epiphanies while conducting really fun quizzes, to hiding Pink Floyd references in academic papers!
We speak to Berty about the innate curiosity that drives everyt...2024-10-081h 53
To Your Heart's ContentSucceeding as a Creator in 2024 with Kunj Sanghvi, VP Content Kuku FM | To Your Heart's Content Ep 4Kunj is someone who has seen content both as a creator and a businessperson. This quote-a-minute interview is a must-listen for anyone interested in the space.
Kunj is currently the VP of content at audio streaming platform Kuku FM which has defied expectations, building a massive paying subscriber base from Tier-2 cities. He has built a Silver Button-winning YouTube channel at InsideIIM, apart from being the author of four (very different) books.
At Kuku FM, Kunj has overseen one of India’s most diverse content libraries that finds traction across the country. The platform has gone from 10k new mi...2024-10-041h 54
To Your Heart's ContentFinding your Signature Style with Alicia Souza, Illustrator | To Your Heart's Content Ep 3Alicia Souza is an illustrator with an instantly identifiable style, and has been referred to as a "happiness illustrator". We speak about her evolution, process, love for stickers, and advice for impatient young creators!
Anyone who's been on the internet in India over the last decade would have certainly seen an Alicia Souza illustration. Her work punctuates planners, mugs, stickers and of course, observational comics on her own Instagram. We are delighted to be able to speak to her to ask about how she got to what many creators dream of - turning a hobby into a company of...2024-10-041h 45
To Your Heart's ContentIn Praise of 'Being Inefficient' with Meeta Malhotra, The Hard Copy | To Your Heart's Content Ep 2The leading design and brand strategist joins us and drops truth bombs about craft, what counts as content, and finding one's true audience.
Meeta Malhotra is a veteran in the Indian branding and design space. She was a partner at the iconic design consultancy Ray+Keshavan, where she helped build brands such as Airtel, Kotak Bank, Mother Dairy, and Vistara Airlines. She continued founding firms and remains active in the startup ecosystem. In 2020, she started The Hard Copy - a digital resource for anyone building a digital-first, design-led brand. Chuck has been a writer with the publication since inception...2024-09-271h 06
To Your Heart's ContentHonest Advice for Creators by Jishnu Dasgupta, Swarathma | To Your Heart's Content Ep 1The bassist and banterer-in-chief of folk rock veterans Swarathma talks about keeping your audience in mind, crafting a setlist, adapting with technology, and more. Oh, and Ga*nd Mein Danda, of course.
For the inaugural episode of To Your Heart's Content, we are delighted to have Jishnu Dasgupta with us. His band, Swarathma, has been making a fun-yet-poignant brand of folk rock for close to 2 decades. They've delighted audiences across the country (and world) with music laced with social commentary and political messages.
In this episode, Jishnu speaks about how Swarathma maintains that balance, and how democracy in the...2024-09-261h 42
Postcards From Nowhere with Utsav MamoriaThe Journey of The 6% ClubThis is not your usual episode of Postcards from Nowhere. But it has everything to do with the show - the genesis of the show almost 5 years ago, and it has led to one of the most significant milestones in my life - The 6% Club. To get the entire story, just tune in. Check out The Six Percent Club: https://www.thesixpercent.club/ Follow Deepak Gopalakrishnan aka Chuck on Instagram https://www.instagram.com/chuckofalltrades/?hl=en Linkedin https://www.linkedin.com/in/chuckofalltrades/ Deepak runs a wonderful newsletter called Things...2024-06-201h 05
The Seen and the Unseen - hosted by Amit VarmaPostcards From Utsav MamoriaWhen he travels, he's a man of reflection. When he creates, he's a man of action. Utsav Mamoria joins Amit Varma in episode 376 of The Seen and the Unseen to talk about his philosophy towards travel, creating and living. (FOR FULL LINKED SHOW NOTES, GO TO SEENUNSEEN.IN.) Also check out 1. Utsav Mamoria on Twitter, LinkedIn and Instagram. 2. Postcards From Nowhere -- Utsav Mamoria's podcast. 3. The 6% Club.. 4. Episodes of The Seen and the Unseen on the creator ecosystem with Roshan Abbas, Varun Duggirala, Neelesh Misra, Snehal Pradhan, Chuck Gopal, Nishant Jain, 2024-04-084h 16
Postcards From Nowhere with Utsav Mamoria2 Years of PFN and A New Manifesto100 Episodes - A reason to celebrate, a reason to reflect. This week, we don’t have a postcard, but a long conversation about travel. Utsav speaks with Chuck, the host of Getting Meta, about slow travel, the evolution of Postcards from Nowhere, and what drives him to travel in the first place. This conversation is about the person, beyond the podcast. Tune in, and discover the new Manifesto of the show, and get a glimpse of what’s in store for the coming weeks. You can check previous episodes of The Kashmir Diaries on IVM Podcasts website : http...2021-09-021h 14
The Habit Coach with Ashdin DoctorChuck Shares 5 Learnings From His LifeIn this episode of #TheHabitCoach Podcast, Ashdin continues the conversation with Deepak Gopalakrishnan a.k.a Chuck, who's a Marketing Freelancer and Host of Simblified and Origin of Things. They talk about the various meta thought processes that one can adapt. Chuck further shares 5 learnings from his life and talks about the difference between goal and purpose, the importance of setting keystone habits and an interesting concept called 'content consumption vs creation ratio'. Tune in to this awesome episode to get clarity on your meta habits.You can listen to Getting Meta Podcast here: ( https://shows.ivmpodcasts.com/s...2021-08-1940 min
The Origin Of ThingsBonus Episode: Getting Meta with Amit VarmaHello there! I'm proud to announce a new show that I've started, Getting Meta. It's a show on productivity, mental models, life hacks and stuff eked out with conversations with some very smart people. These include Amit Varma (host, The Seen & The Unseen), Krish Ashok (the legendary internet humorist), Utsav Mamoria (who runs Postcards from Nowhere), Meeta Malhotra, a former partner at one of India's leading design firms and a serial entrepreneur, Dhimant Parekh (the founder & CEO of The Better India), Rohan Joshi (comedian), and more.I'd love to share the first interview here with you! It's...2021-07-091h 32
SimblifiedEp. 158: The PFN-Simblified crossover episodeThis week, we've got you a special crossover episode featuring your very truly Simblified and Post Cards From Nowhere hosted by our good friend, Utsav Mamoria. Some of Utsav's conversation with us on our previous episodes on 'How to Travel on a Desi Budget' have been polished and published on his new podcast ,so we thought of adding those snippets together for you! We hope you enjoy this collaboration and see you next week with a fresh new Simblified episode! How to travel on a desi budget part 1 How to travel on a desi budget part 2 2019-12-0919 min
SimblifiedEp. 154: The 150th episode, Part 5Will this ever end? Perhaps not soon. We've received an overwhelming response from you guys and want to try and answer all of your questions! So yes, we've put together another 150th episode. On this Srikeitless episode, Chuck and Naren break down the dying question, why is sion called shiv and why do the local cabs in Mumbai have certain surburbs mentioned at the back of them but will go anywhere you like? They also simblify the Easter Islands and talk about the the most remote place on earth, Tristan Da Cunha. Later, they explain the Instagram influencer ecosystem...2019-11-0445 min
SimblifiedEp. 139: How to travel on a desi budget (with Utsav Mamoria) - Part 2This is part 2 of our chat with Utsav Mamoria, on travel. Make sure you check out Part 1 here - https://ivm.today/SIMB-137 Chuck and Naren talk to Utsav Mamoria, who makes his third appearance (!) on the show. The last time, he spoke about how he was preparing for a 3-month sabbatical (Episode 85) - this time, he's back and is ready to share his experiences, stories and most importantly - tips for those who want to travel on a budget. A desi budget. Utsav finished an enviable itinerary at a cost you won't believe. He is hard a...2019-06-2457 min
SimblifiedEp. 137: How to travel on a desi budget (with Utsav Mamoria) - Part 1In this episode, Chuck and Naren talk to Utsav Mamoria, who makes his third appearance (!) on the show. The last time, he spoke about how he was preparing for a 3-month sabbatical (Episode 85) - this time, he's back and is ready to share his experiences, stories and most importantly - tips for those who want to travel on a budget. A desi budget. Utsav finished an enviable itinerary at a cost you won't believe. He is hard at work on his travel book, as well - make sure you check it out later in the year. We talk about...2019-06-1052 min
SimblifiedEp. 85: SabbaticallingA 3-month break from work sounds amazing! Or does it? Why do you need a 'vacation' that long? How do you plan for it? How do you get leave? Won't it cost the world? Won't you eventually get bored and cry out for Excel sheets again? Is it even a vacation? To answer all these questions and more, we have traveler extraordinaire and market research guru Utsav Mamoria (yes, guesting on this show for the second time!) who tells us everything about taking sabbaticals, as he gears up for an awesome-sounding 3-month trip, with a very specific purpose in...2018-04-2355 min
SimblifiedEp. 58: Market Research Can Be Fun: A chat with Utsav MamoriaWhile 'market research' sounds vanilla and a career that not too many starry-eyed 3 year olds might have, it's one heck of a fascinating subject. Look around you - everything is the result of some sort of research. From the colour of clothes you wear, to the shape of the phone you're listening to this show on, to the price fixed by the Uber you're taking, to the lines in the horrible billboard ad staring you in the face - each, at some point of time would have seen some sort of research. While some might just be a poor...2017-05-2941 min