Shows
Scope ShiftThe Constantly Evolving Digital Advertising Space - Ep 1🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising.Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA, and AI-driven search results.🎯 What You'll Learn:✅ How AI Overviews are disrupting Google Ads and SERPs ✅ Why Google’s monetization model is being tested by AI integration ✅ How lead flows are a...
2025-07-1726 min
Déclick - le podcast qui décrypte Google AdsDéclick - 94# Youtube est-il l'avenir des campagnes media?💡Une phrase à retenir ▬▬▬▬▬▬▬▬▬▬   Il y a 10 ans, je détestais Youtube. Désormais, la plateforme video est sûrement l'un des produits les plus dynamiques de la galaxie Google📢L'épisode du jour ▬▬▬▬▬▬▬▬▬▬   Pour ce 94ème épisode, demandons-nous si Youtube n'est pas en train de tuer les plans medias à destination de la télévision. Avec un CA à 30 milliards de dollars et une croissance dynamique, la plateforme video attire de plus en plus les budgets des top annonceurs et semble avoir réussi sa mue. Eelements de réponse1 - Un carrefour d'audience:...
2024-08-2505 min
Barista - Votre dose de caféine digitaleGoogle Leak, pub Instagram unskippable et Tibo InShape [Espresso #11]Voilà quelques semaines que vous n'aviez pas pris votre shot d'actualité du digital, servi fumant par les baristas de l'agence Stratétic ! Votre Espresso est de retour avec les nouveautés brulantes des canaux digitaux. Prêts pour une dégustation intense ?
🥄 Alerte Google Leak : une fuite de documents officiels de Google révèle des informations clés sur l'algorithme du moteur de recherche. Parmi ces révélations, on retrouve la confirmation que le géant n'a pas toujours tout dit lors de ses déclarations officielles... De quoi bouleverser la communauté SEO et redéfinir...
2024-06-1129 min
Point and Drink AdventureEpisode 24 - An Old Fashioned RantPam is a little under the weather... but that doesn't stop some serious ranting.Skippables Podcast ► https://allmylinks.com/the-skippablesSplit Up! Podcast ► https://splitup.buzzsprout.com/2051435/14526552-episode-fourteen-time-trapped-dolls-and-dogs-may-and-dog-soldiersOld Fashioned Cocktail2oz Bourbon1/4oz Simple Syrup (1:1 ratio water and sugar)3-4 Dashes Angostura Bitters#podcast #videogames #FinalFantasy7 #movies #pointanddrinkadventure #cannotbetamed #videogamevinylYoutube Link ► https://youtu.be/VG57h0tGRAITwitch: Petee_Puff ► https://www.twitch.tv/petee_puffCannot be Tamed ►   https://www.youtube.com/@Cannotbetamed1Twitch: Cannot be Tamed ► https://www.twitch.tv/cannotbetame...
2024-03-011h 26
DĂ©click - le podcast qui dĂ©crypte Google AdsDĂ©click - 56# Youtube peut-il conquĂ©rir les budgets TV?đź’ˇUne phrase Ă retenir ▬▬▬▬▬▬▬▬▬▬    Â
Même Netflix semble se casser les dents sur la monétisation de son audience video à coup de CPM trop élevés et de profondeur de ciblage trop faible
📢L'Ă©pisode du jour ▬▬▬▬▬▬▬▬▬▬  Â
Pour ce 56ème épisode, questionnons-nous sur la stratégie long terme de Youtube. Avec le récent lancement du format 30 secondes non skippable sur les écrans de télévision connectée, Youtube n'a-t-il pas envoyé un signal clair? Son prochain objectif est de conquérir les budgets télé. Elements de réponses
* Les nouveaux formats: En plus des fo...
2023-06-0405 min
DĂ©click - le podcast qui dĂ©crypte Google AdsDĂ©click (et des ads) # Mai 2023 - Les actualitĂ©s Google Adsđź’ˇUne phrase Ă retenir ▬▬▬▬▬▬▬▬▬▬    Â
2023, 2 mots d'ordre: IA & Performance Max
📢L'Ă©pisode du jour ▬▬▬▬▬▬▬▬▬▬    Â
Chaque mois, je reviens sur l'actualité et les annonces Google Ads
En mai, on ne peut pas échapper aux annonces du Google Marketing Live qui permettre de comprendre la roadmap annuelle de l'éditeur américain
* L'année du Search Generative Experience: Annoncé lors de l'avénement Google I/O, le SGE devrait encore faire couler beaucoup d'encres ces prochaines semaines. On commence à voir ci et là les premiers rendus avec une insertion d'un bloc généré via...
2023-05-2804 min
Pardon My ArroganceThe TOP 5 ALBUMS EVER!!!WE'RE BACK WITH ANOTHER FULL EPISODE THIS WEEK...AS THE TITLE SAYS, TODAY WE'RE TALKING MUSIC! Specifically the best albums that were ever created. 5 Mics ONLY, Certified Bangers, NO Skippables!!! And while doing so, we have the honor of sitting and chopping up this topic with the MAESTRO himself "DelawareChuck". Y'all may have heard him on season one of the pod, but yall defiintily hear him EACH and EVERY week as the voice behind the epic theme song that we've become know for.Topics include:This OR That w/Chuck (Foodie Edition)Miz's top 5 albums EverQ's...
2021-06-1255 min
The AwardistSteven Yeun on "Minari," and this year’s must-watch Oscar contendersSAG Award nominee Steven Yeun has an intimate conversation with EW Movies Editor David Canfield to discuss his new film Minari, its personal significance for him, and the power of this point in his career. Plus, David and cohost Clarissa Cruz are joined by EW film critic Leah Greenblatt for a critical guide to this year’s Oscar contenders, from the must-sees to the skippables, and to help break down this year’s Critics’ Choice Award nominations.More at ew.com, ew.com/awardist, and @EW.Host/Producers: David Canfield (@davidcanfield97) and Clarissa Cruz (@clarissanyc1); Specia...
2021-02-1548 min
Double Threat with Julie Klausner & Tom ScharplingSchlub Rescue 2 (with Joe Mande)HAPPY NEW PRESIDENT!!! Tom and Julie say goodbye to the Trumps! The hilarious Joe Mande (The Good Place, Parks and Recreation) stops by for another round of Schlub Rescue... with listener Colette! Julie gets drunk on champagne! Tom is aghast to find a Led Zeppelin track on The Skippables! PLUS the rest of The Skippables - Leonard Cohen, Reservoir Dogs, Bruce Springsteen, Trainspotting, Bob Dylan, The Beatles, HĂĽsker DĂĽ, Mary Poppins, and more! AND weak chin hotties, candy bar utensils, Springsteen writes for Sex and the City, Elvis Costello's glasses shammy, smack-splaining, Brett's birthday, cotton candy clown, MAGA ha...
2020-11-091h 24
The MotionAre Albums Longer Than An Hour A Life Sentence?There was once a time in music where Justin Timberlake was dropping 10 minute songs like it was nothing. What Goes Around Comes Around Goes Around Goes All the Way Back Arouuuuund... yeah. Sorry. Got carried away. It’s a banger. But that’s the point, it was a banger, so we didn’t mind. However, in the streaming age, albums are really not what they used to be. Where are the Good Kids? The My Beautiful Darks? As Beyoncé said, people don’t really make ALBUMS anymore, more just collection of songs. Should we have to sit through 25 songs, when ther...
2020-09-1630 min
Play It By EarListen Party: "Yeezus"Join the listen party, as Mike, Gerry, Joc, and Mikey listen to and comment on 2013's controversial album, Kanye West's "Yeezus."We also give our picks for best songs on the album, the "skippables," and "Don Toliver Award" for best feature.Don't forget to check us out on Twitter and Instagram @TheRepNetwork.Show our sister pod, "Don't @ Me", some love too. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2020-01-2244 minPlay It By EarListen Party: "ASTROWORLD"Join the listen party, as Mike and Chance listen to and comment on 2018's best album, "ASTROWORLD."This podcast introduces a new format to "Play It By Ear," highlighting Mike and Chance's top three (3) songs of the album, the "skippables," and the "Don Toliver Award" for best feature.Don't forget to check us out on Twitter and Instagram @TheRepNetwork.Show our sister pod, "Don't @ Me", some love too. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2020-01-151h 03
Culture NumériqueLes annonceurs sortent enfin le porte-monnaie sur SnapchatEn lançant des publicités vidéo non skippables de 6 secondes, Snapchat a séduit les agences média. Produit par Ambroise Carrière Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
2019-10-1806 min