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Soft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioTo Successfully Solve An Injury We MUST Follow An Order Of Operations (No Exceptions๐Ÿ™…โ€โ™‚๏ธ)There are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of biases, lots of feelings and emotions, but no real focus on the reality of what is going on. Remember that facts never care about your feelings. In this episode, I dive in deep about the...2022-12-1019 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 38: Why Do You Bash Chiropractors; Can't We All Just Work Together To Help The Clientโ“In this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Chiropractors to give the client the best treatment options possible? What do you get out of bashing Chiropractors so much? ย It can come across as you being a real jerk and downright arrogant!" In this episode, I...2022-12-0317 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioFacts Over Feelings in ALL Aspects Of Your Business๐Ÿ”ฅIn this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During this episode, I dive into my struggles with that over the years and equip you with the right tools and mindset to get out of this trap that will only hold...2022-11-2616 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 37: How Should I Structure My Pricing To Stay Competitive To Others, Without Charging Too Muchโ“In this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be competitive and make more money. How should I structure my pricing and how do I figure out that number?" In this episode, I tackle several issues around the money...2022-11-1918 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe Most Important Question You MUST Answer Before Ever Doing Any Treatmentโ—๏ธ WHYโ“I have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so I avoid doing it to stay compliant." This one I get and it is often the fault of the entire profession being too focused on providing service-based treatments, instead of solution-based...2022-11-1213 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 36: How To Recognize & Address Mental Illness In Your Clientโ‰๏ธBeing in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being implicated just by the tissue issues and ignore the other factors involved. So many people in this crazy and hectic world are struggling more each day with mental health and when you add chronic pain on top of it...2022-11-0517 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio๐Ÿ”ฅReal Talk: Do You Need More Tools In Your Tool Belt OR Do You Need To Sharpen The Ones You Already Haveโ‰๏ธI have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatment," only to get lackluster results and go in search again for the next new thing! We get stuck in a loop of, " being a jack of all trades and master of none."2022-10-2912 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 35: What are you thoughts about getting certified in Active Release Techniquesโ“In this episode of Q & A, I wanted to answer a question I have gotten several times on my opinion of getting certified in Active Release Techniques and what I thought about the treatment process of it. In this episode I go over the following: 1. How to determine if getting certified in anything is going to improve your practice and business? 2. My own experiences being certified with ART. 3. What do I like about ART? 4. What I don't like about ART? 5. Should you invest in the training or...2022-10-2214 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioReal Talk: If Your Clientโ€™s Are Also Seeing A Chiropractor or PT For Their Injury They Donโ€™t Think You A Viable Option To Fix Itโ—๏ธI have been outspoken for the past few years that the key to solving the pain pill epidemic is making the conservative care treatment model better. What is considered front-line practitioners are PTs & Chiropractors and often Massage Therapists are looked at as a lesser effective option, which couldn't be further from the truth!ย  In this episode, I hit you with a real talk episode to help motivate you to understand why soft tissue-specific providers, just like you are the far superior option when it comes to fixing an injury, not the lackluster other options people go to f...2022-10-1513 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 34: Seems Like Everyone Is Raising Their Prices, Should I Too? If So, How Much More & How To Tell My Clientsโ“In this episode of Q & A, I got a great question from a Massage Therapist in Texas...โฃโฃ โฃโฃ"It seems like everyone in the profession has or is going to raise their prices for their treatments.โฃโฃ โฃโฃI've been sitting on the fence about doing it and haven't increased my prices in at least 4 years and I have a very awesome and loyal client base, in a booked-out practice.โฃโฃ โฃโฃI know everything else in the world seems to be raising prices, so should I be doing the same?โฃโฃ โฃโฃIf so, how much should I raise them? I am currently cha...2022-10-0816 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioWhat I Learned From A Dental Practice That Completely Changed My Own Business & How I Educate My Clientsโ—๏ธThe foundation of your business is always having an amazing product that can solve people's problems. In order to scale that amazing product, you must be able to properly educate and help the client buy the solution you are offering to fix their problem. I struggled for years on how to properly educate the client about how I can help, communicate to them what sets me apart from other options out there and get them to pay a premium price for what solutions I was offering. Back in 2015, I saw a new client that was...2022-10-0119 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 33: Answers To FAQs About Our Training Programsโ—๏ธ๐—ช๐ž ๐ ๐ž๐ญ ๐š๐ญ ๐ฅ๐ž๐š๐ฌ๐ญ ๐Ÿ‘ ๐ญ๐จ ๐Ÿ’ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž๐ฌ ๐ฉ๐ž๐ซ ๐๐š๐ฒ ๐š๐ฌ๐ค๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐ก๐š๐ญ ๐ญ๐ซ๐š๐ข๐ง๐ข๐ง๐  ๐ฉ๐ซ๐จ๐ ๐ซ๐š๐ฆ๐ฌ ๐ข๐ง ๐“๐ก๐ž ๐๐ž๐š๐ค ๐Œ๐ž๐ญ๐ก๐จ๐ ๐š๐ซ๐ž ๐š๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž, ๐ฐ๐ก๐ข๐œ๐ก ๐ข๐ฌ ๐š๐ฐ๐ž๐ฌ๐จ๐ฆ๐ž, ๐š๐ง๐ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐Ÿ ๐ & ๐€, ๐ˆ ๐๐ž๐œ๐ข๐๐ž๐ ๐ญ๐จ ๐š๐ง๐ฌ๐ฐ๐ž๐ซ ๐ฌ๐จ๐ฆ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐Ÿ๐ซ๐ž๐ช๐ฎ๐ž๐ง๐ญ๐ฅ๐ฒ ๐š๐ฌ๐ค๐ž๐ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ...โฃโฃ โฃโฃ ๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐ˆ ๐ ๐จ ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ :โฃโฃ ๐Ÿท. ๐˜‰๐˜ณ๐˜ฆ๐˜ข๐˜ฌ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ฐ๐˜ถ๐˜ณ ๐˜ง๐˜ณ๐˜ฆ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ข๐˜ช๐˜ฅ ๐˜ฑ๐˜ณ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฎ๐˜ด.โฃโฃ ๐Ÿธ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฎ๐˜ช๐˜ด๐˜ฆ๐˜ฅ ๐˜จ๐˜ฐ๐˜ข๐˜ญ๐˜ด ๐˜ฐ๐˜ง ๐˜ฆ๐˜ข๐˜ค๐˜ฉ ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ช๐˜ฆ๐˜ค๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ.โฃโฃ ๐Ÿน. ๐˜ž๐˜ฉ๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ˆ๐˜™๐˜Œ๐˜•'๐˜› ๐˜ง๐˜ฐ๐˜ณ?โฃโฃ ๐Ÿบ. ๐˜ž๐˜ฉ๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ˆ๐˜™๐˜Œ ๐˜ง๐˜ฐ๐˜ณ?โฃโฃ ๐Ÿป. ๐˜ž๐˜ฉ๐˜บ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด๐˜ฏ'๐˜ต ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ข๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ช๐˜ฒ๐˜ถ๐˜ฆ, ๐˜ฃ๐˜ถ๐˜ต ๐˜ข ๐˜ธ๐˜ฉ๐˜ฐ๐˜ญ๐˜ฆ ๐˜ด๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ?โฃโฃ โฃโฃ ๐ˆ ๐ก๐จ๐ฉ๐ž ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ ๐ข๐ฏ๐ž ๐ฌ๐จ๐ฆ๐ž ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ ๐š๐›๐จ๐ฎ๐ญ ๐“๐ก๐ž ๐๐ž๐š๐ค ๐Œ๐ž๐ญ๐ก๐จ๐ ๐š๐ง๐ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฒ๐จ๐ฎ ๐๐ž๐œ๐ข๐๐ž ๐ข๐Ÿ ๐ข๐ญ ๐ข๐ฌ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐Ÿ๐ข๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž! โฃ-------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work smarter, not harder, helping to cut your treatment times in half, so you can avoid burnout and help more people get out of pain! If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for helpful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn Page Instagram: ย Click here ๐Ÿ‘‰ ย Instagram Page2022-09-1918 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioDon't Let Your Clients Be Victims... And Definitely Don't Be One Yourselfโ—๏ธIn our society, we are plagued with a complete lack of personal responsibility for pretty much everything, especially when it comes to our own health and wellness. So many people not only are stuck being a victim, they actually embrace it. I have been dealing with my own significant low back injury for the past month and even had to miss time in my clinic. I just recently went back and had quite a run-in with a client that decided they wanted to stick to being a victim and be delusional about their own state of health.2022-09-1213 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 32: Why Do You Go To Bed By 8pm Every Night, Including Weekendsโ“๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐Ÿ ๐ & ๐€, ๐ˆ ๐ฐ๐š๐ง๐ญ๐ž๐ ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž ๐š๐ง ๐š๐ง๐ฌ๐ฐ๐ž๐ซ ๐ญ๐จ ๐š ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐š๐ญ ๐ˆ ๐ก๐š๐ ๐Ÿ๐ซ๐จ๐ฆ ๐š๐ง ๐š๐ฐ๐ž๐ฌ๐จ๐ฆ๐ž ๐Œ๐š๐ฌ๐ฌ๐š๐ ๐ž ๐“๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ ๐Ÿ๐ซ๐จ๐ฆ ๐ˆ๐ง๐๐ข๐š๐ง๐š ๐ฐ๐ก๐จ๐ฆ ๐ˆ ๐ก๐š๐ฏ๐ž ๐›๐ž๐ž๐ง ๐ฆ๐ž๐ง๐ญ๐จ๐ซ๐ข๐ง๐ ...โฃโฃ โฃโฃ " ๐˜ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ๐˜ฅ ๐˜ฆ๐˜ข๐˜ณ๐˜ญ๐˜ช๐˜ฆ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ต๐˜ฐ๐˜ฑ ๐˜ธ๐˜ข๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜ช๐˜ฏ๐˜ฅ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜ด๐˜ต๐˜ถ๐˜ง๐˜ง ๐˜ข๐˜ต ๐˜ฏ๐˜ช๐˜จ๐˜ฉ๐˜ต. ๐˜ ๐˜ฉ๐˜ฆ๐˜ข๐˜ณ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ด๐˜ข๐˜บ ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ญ๐˜ธ๐˜ข๐˜บ๐˜ด ๐˜จ๐˜ฐ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐Ÿพ ๐˜ฑ๐˜ฎ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ฏ๐˜ช๐˜จ๐˜ฉ๐˜ต, ๐˜ช๐˜ฏ๐˜ค๐˜ญ๐˜ถ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ด. ๐˜๐˜ช๐˜ณ๐˜ด๐˜ต ๐˜ฐ๐˜ง๐˜ง, ๐˜ž๐˜๐˜  ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ข๐˜ต? ๐˜š๐˜ฆ๐˜ค๐˜ฐ๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ง๐˜ง, ๐˜๐˜–๐˜ž ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฎ๐˜ข๐˜ฏ๐˜ข๐˜จ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ข๐˜ต?"โฃโฃ โฃ ๐ˆ๐ง ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐ˆ ๐ ๐จ ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ :โฃ ๐Ÿท. ๐˜ž๐˜ฉ๐˜บ ๐˜ ๐˜‹๐˜ฐ ๐˜›๐˜ฉ๐˜ช๐˜ด?โฃ ๐Ÿธ. ๐˜๐˜ฐ๐˜ธ ๐˜ ๐˜‹๐˜ฐ ๐˜›๐˜ฉ๐˜ช๐˜ด?โฃ ๐Ÿน. ๐˜›๐˜ฉ๐˜ฆ ๐˜‰๐˜ฆ๐˜ฏ๐˜ฆ๐˜ง๐˜ช๐˜ต๐˜ด ๐˜–๐˜ง ๐˜๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜๐˜ต.โฃ ๐˜ ๐˜ฉ๐˜ฐ๐˜ฑ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฆ๐˜ฏ๐˜ซ๐˜ฐ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ! โฃ-------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work smarter, not harder, helping to cut your treatment times in half, so you can avoid burnout and help more people get out of pain! If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for helpful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn Page Instagram: ย Click here ๐Ÿ‘‰ ย Instagram Page2022-09-0514 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioMarketing Made Simple: Consistencyโœ… & Clear Messagingโœ…The idea of marketing your business can cause a lot of stress and anxiety when you decide you are going to do it. All marketing is at its core is awareness about how you can help. I get a good amount of questions regarding the concept of how to effectively market a soft tissue-based practice, most centering around the idea of they just don't know where to start, so they completely freeze and do nothing. In this episode, I lay out a simple, effective, and no-cost strategy to help you clear up your marketing message and attract...2022-08-2913 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 31: What Do You Think I Should Specialize Inโ“๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐Ÿ ๐ & ๐€, ๐ˆ ๐ ๐จ๐ญ ๐š ๐ ๐ซ๐ž๐š๐ญ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐Ÿ๐ซ๐จ๐ฆ ๐š ๐Œ๐š๐ฌ๐ฌ๐š๐ ๐ž ๐“๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ ๐ˆ๐ง ๐Œ๐š๐ฌ๐ฌ๐š๐œ๐ก๐ฎ๐ฌ๐ž๐ญ๐ญ๐ž๐ฌ...โฃ โฃ"๐˜ ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฅ๐˜ฆ๐˜ข ๐˜ฐ๐˜ง ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ง๐˜ช๐˜ค ๐˜ช๐˜ฏ๐˜ซ๐˜ถ๐˜ณ๐˜บ ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ด๐˜ข๐˜บ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ. ๐˜'๐˜ฎ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฏ๐˜ฐ๐˜ต ๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ช๐˜ป๐˜ฆ ๐˜ช๐˜ฏ. ๐˜ˆ๐˜ฏ๐˜บ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ฅ๐˜ช๐˜ณ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜จ๐˜ฐ?"โฃ โฃ๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐ˆ ๐œ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ :โฃ ๐Ÿท. ๐˜›๐˜ฉ๐˜ฆ ๐˜ค๐˜ข๐˜ด๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฃ๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต.โฃ ๐Ÿธ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ฐ๐˜ฏ๐˜ด ๐˜ฉ๐˜ฐ๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ข๐˜ต.โฃ ๐Ÿน. ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ข๐˜ณ๐˜ฆ๐˜ข ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ต๐˜บ?โฃ ๐Ÿบ. ๐˜ˆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ด๐˜ต๐˜ฆ๐˜ฑ๐˜ด ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ข ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต.โฃ โฃI hope you enjoy the show! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work smarter, not harder, allowing you to cut your treatment times in half, so you can avoid burnout and help more people get out of pain! If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for useful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn P2022-08-2215 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioPerspective Switch: Your Clients Need You More Than You Need Themโ€ผ๏ธIn this episode, I dive into the concept of understanding that you can get to a point where the clients need you more than you need them. This switches up the dynamic and allows you to be the one in control and assuring the client gets the best results/outcomes possible. Just because someone pays you money doesn't mean they get to run the show and tell you what to do, or even worse not respect you as a practitioner! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment...2022-08-1511 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 30: I Want To Implement Shorter Treatment Sessions...BUT My Client's Would Never Go For It.๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐Ÿ ๐ & ๐€ ๐ˆ ๐๐ž๐œ๐ข๐๐ž๐ ๐ญ๐จ ๐š๐ง๐ฌ๐ฐ๐ž๐ซ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐ˆ ๐ ๐ž๐ญ ๐ฌ๐ž๐ฏ๐ž๐ซ๐š๐ฅ ๐ญ๐ข๐ฆ๐ž๐ฌ ๐š ๐ฐ๐ž๐ž๐ค ๐Ÿ๐ซ๐จ๐ฆ ๐Œ๐š๐ฌ๐ฌ๐š๐ ๐ž ๐“๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ๐ฌ ๐ฌ๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ข๐ง๐  ๐ฉ๐ก๐ฒ๐ฌ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ, ๐ฆ๐ž๐ง๐ญ๐š๐ฅ๐ฅ๐ฒ ๐š๐ง๐ ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ข๐ง ๐ญ๐ก๐ž๐ข๐ซ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐ญ๐ก๐š๐ญ ๐ฐ๐š๐ง๐ญ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ž ๐ฌ๐ฐ๐ข๐ญ๐œ๐ก ๐ญ๐จ ๐ฌ๐ก๐จ๐ซ๐ญ๐ž๐ซ ๐ญ๐ซ๐ž๐š๐ญ๐ฆ๐ž๐ง๐ญ ๐ญ๐ข๐ฆ๐ž๐ฌ...โฃ โฃ ๐˜›๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ถ๐˜ด๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ด๐˜ช๐˜ฎ๐˜ช๐˜ญ๐˜ข๐˜ณ ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ฉ๐˜บ๐˜ด๐˜ช๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฅ๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ฆ๐˜ฅ, ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ต๐˜ณ๐˜ถ๐˜จ๐˜จ๐˜ญ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ข๐˜ฉ๐˜ฆ๐˜ข๐˜ฅ, ๐˜ฐ๐˜ณ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ง๐˜ณ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ข๐˜ณ๐˜ฆ๐˜ฏ'๐˜ต ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ช๐˜ด๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ณ๐˜ฆ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ด...โฃ โฃ ๐˜›๐˜ฉ๐˜ฆ๐˜บ ๐˜ด๐˜ข๐˜บ ๐˜ต๐˜ฐ ๐˜ฎ๐˜ฆ ๐˜ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜ข๐˜ญ๐˜ญ, ๐˜‰๐˜œ๐˜›...โฃ โฃ ๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž, ๐ˆ ๐ก๐š๐ง๐๐ฅ๐ž ๐š๐ง๐ ๐š๐๐๐ซ๐ž๐ฌ๐ฌ ๐ญ๐ก๐ž ๐๐”๐“ ๐ฉ๐š๐ซ๐ญ, ๐›๐ž๐œ๐š๐ฎ๐ฌ๐ž ๐ฎ๐ฌ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ญ๐ก๐š๐ญ ๐ข๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐š๐ง๐ ๐ž๐ฑ๐œ๐ฎ๐ฌ๐ž ๐ฒ๐จ๐ฎ ๐ญ๐ž๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ฐ๐ก๐ฒ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง'๐ญ ๐๐จ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐ .โฃ โฃ I hope you enjoy the show!โฃ -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work smarter, not harder, allowing you to cut your treatment times in half, so you can avoid burnout and help more people get out of pain! If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for useful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn Page Instagram: ย Click here ๐Ÿ‘‰ ย Instagram Page2022-08-0616 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioRelaxation or Therapeuticโ“ Quit Trying To Be Both & Focus On Just One Of Themโ—๏ธIn the musculoskeletal treatment world, especially manual therapists are guilty of doing what I call "kitchen sink treatments." Basically trying to do multiple methods, and modalities and throwing everything they can into a jammed-pack hour session. Another issue I see is that manual therapists are all over the place with what they do and offer, essentially being a "jack of all trades, master of none." Here's the truth... Simplicity and focus are what truly scale and get results. Unfortunately, a majority of therapists are stuck trying to do much, instead of doing the...2022-07-2415 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 29: How to avoid getting sucked into talking with my client's about politics & social issuesโ“๐ˆ'๐ฆ ๐›๐š๐œ๐ค ๐š๐ญ ๐ข๐ญ ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐จ๐ฉ๐ฎ๐ฅ๐š๐ซ ๐ฌ๐ž๐ ๐ฆ๐ž๐ง๐ญ, ๐ & ๐€, ๐š๐ง๐ ๐ ๐จ๐ญ ๐š ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐Ÿ๐ซ๐จ๐ฆ ๐š ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž ๐ญ๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ ๐ข๐ง ๐๐ž๐ง๐ง๐ฌ๐ฒ๐ฅ๐ฏ๐š๐ง๐ข๐š...โฃ โฃ "๐˜ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ด๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ข๐˜ญ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ข๐˜ญ๐˜ธ๐˜ข๐˜บ๐˜ด ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฆ๐˜ฏ๐˜จ๐˜ข๐˜จ๐˜ฆ ๐˜ฎ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ค๐˜ฐ๐˜ฏ๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ฑ๐˜ฐ๐˜ญ๐˜ช๐˜ต๐˜ช๐˜ค๐˜ด ๐˜ฐ๐˜ณ ๐˜ธ๐˜ฉ๐˜ข๐˜ต๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฏ๐˜ฐ๐˜ฏ๐˜ด๐˜ฆ๐˜ฏ๐˜ด๐˜ฆ ๐˜ช๐˜ด ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ. ๐˜ ๐˜ต๐˜ณ๐˜บ ๐˜ฎ๐˜บ ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ณ๐˜ฆ๐˜ค๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฃ๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜ด๐˜ฆ๐˜ฆ๐˜ฎ ๐˜ต๐˜ฐ ๐˜ต๐˜ข๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ด๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ด๐˜ด๐˜ถ๐˜ฆ. โฃ โฃ ๐˜ ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ด๐˜ต ๐˜ญ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ ๐˜ฐ๐˜ง ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ฎ ๐˜ช๐˜ฏ ๐˜ฎ๐˜บ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฒ๐˜ถ๐˜ช๐˜ต๐˜ฆ ๐˜ง๐˜ณ๐˜ข๐˜ฏ๐˜ฌ๐˜ญ๐˜บ ๐˜ ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ค๐˜ข๐˜ณ๐˜ฆ ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ฉ๐˜ฆ๐˜ข๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ข๐˜ช๐˜ฏ.โฃ โฃ ๐˜ ๐˜ง๐˜ช๐˜ฏ๐˜ฅ ๐˜ฎ๐˜บ๐˜ด๐˜ฆ๐˜ญ๐˜ง ๐˜ฅ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ฎ๐˜บ ๐˜ด๐˜ค๐˜ฉ๐˜ฆ๐˜ฅ๐˜ถ๐˜ญ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ต๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ข๐˜ฏ๐˜บ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ, ๐˜ฃ๐˜ถ๐˜ต ๐˜ค๐˜ข๐˜ฏ'๐˜ต ๐˜ต๐˜ข๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜ต ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฐ๐˜ง ๐˜ญ๐˜ฐ๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ.โฃ โฃ ๐˜๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฐ ๐˜ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ๐˜ญ๐˜บ ๐˜ฉ๐˜ข๐˜ฏ๐˜ฅ๐˜ญ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ช๐˜ด๐˜ด๐˜ถ๐˜ฆ๐˜ด, ๐˜ธ๐˜ช๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜ต ๐˜ถ๐˜ฑ๐˜ด๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ญ๐˜ฐ๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ข๐˜ด ๐˜ข ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต?"โฃ โฃ In this episode, I dive into how to address this issue properly, share some insights on how I avoid the issue, and lastly give you permission to get rid of those troublesome clients, without worrying!โฃ โฃ I hope you enjoy the show!โฃ โฃ ----------------------------------------------------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work smarter, not harder. Allowing you to easily double your income, all while working 50 percent less. Allowing you to keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s a lot easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for useful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn Page Instagram: ย Click here ๐Ÿ‘‰ ย Instagram Page2022-07-1612 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioWhy The Upcoming Recession Could Help Your Business Thriveโ€ผ๏ธThings in our world are getting more hectic each day that passes, especially record-high inflation and gas prices. All those "experts" out there are warning of an upcoming recession and all the horrible things that come with it. Here's the thing, the recession is already here and has been for the past 6 months. I am not one to buy into the fear-mongering and doomsday predictions of the nonsense that comes out from both sides of the media, but I am paying attention to the data and facts. The truth is it is going to get rough for...2022-07-0314 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 28: How Do I Know If Learning Your Methods & System Will Be Right For Meโ“I just recently had two awesome Massage Therapists in town for our intensive hands-on training course! After the course was done we sat down and talked more about what specifically about The Soft Tissue Revolution & courses was appealing to them. We also went through the frustrations, struggles, and where they wanted to take their practices too. I get a lot of practitioners that reach out wanting to learn more about my system and I began to realize I did a lousy job of helping identify exactly who this is for, but more importantly who it isn't for!2022-06-2612 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioStop Showing Your Client's How To "Fix" Their Own Injuries, It Devalues What You Doโ—๏ธI have been quite outspoken for the past 5 years about the absolute disaster that is our current medical model leading to destroying so many people's lives by getting them hooked on pain pills. One of the areas that are lacking is quality hands-on conservative treatment early in the injury process. A majority of Chiropractors and PTs are doing very little to help solve the injury and won't come to terms that what the client really needs is soft tissue work. Then I start seeing the practitioners who are best equipped to do life-changing soft tissue...2022-06-1114 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 27: Why Do Your Clinics Only Market To Women?Back at it for my favorite segment, Q & A... This week I got a great question from an awesome Massage Therapist who I have been mentoring and helping to implement The Peak Method fully into their business. The question came up when we dove deep into the importance of marketing your business and being sure to attract the right kind of clients. One strategy that stood out from our talk was focusing more on the exact type of clients I want to have and staying away from the pain in the ass ones. ...2022-06-0418 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe 3 Factors That Determine Where Your Business Can Go: Skills, Traits & Beliefs.I am going on my 3rd year of doing this podcast and mentoring Massage Therapists. Looking back at past episodes the most downloaded ones are those when I talk shit on Chiropractors and Physical Therapists that bash soft tissue treatments. The shit-talking is rightfully needed and seems to resonate with our listeners that know soft tissue-based modalities are the superior treatment methods. The trap I see Massage Therapists fall into is that they think that the only aspect that matters is the treatment itself and the development of great hands-on skills. Don't get me wrong, the foundation...2022-06-0416 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioDo You Have Customers or Clientsโ“The Difference Will Define Your Businessโ—๏ธA few weeks ago I was reading an article breaking down the components of having a client vs. having a customer and it really got my brain thinking hard about this concept. Most people think customers' or clients' definitions are interchangeable, but after some deeper reflection, I realized there are some major differences between each, and the type you have most of will define your business and where it can go! In this episode, I break down 5 important facets of your business and give the behaviors of a customer vs. a client to help you...2022-05-0510 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 25: How To Get Client To Pay For Multiple Treatments In Advance, Without Giving A Discountโ“๐ˆ'๐ฆ ๐›๐š๐œ๐ค ๐š๐ญ ๐ข๐ญ ๐Ÿ๐จ๐ซ ๐ & ๐€ ๐š๐ง๐ ๐ ๐จ๐ญ ๐š ๐ ๐ซ๐ž๐š๐ญ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐Ÿ๐ซ๐จ๐ฆ ๐š ๐Œ๐š๐ฌ๐ฌ๐š๐ ๐ž ๐“๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ ๐ข๐ง ๐‚๐จ๐ฅ๐จ๐ซ๐š๐๐จ...โฃ โฃ "๐˜ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ข๐˜จ๐˜ณ๐˜ฆ๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฉ๐˜ฐ๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ค๐˜ค๐˜ฐ๐˜ถ๐˜ฏ๐˜ต๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ฃ๐˜บ ๐˜จ๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ข๐˜บ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข๐˜ญ๐˜ญ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ต๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ช๐˜ฏ ๐˜ข๐˜ฅ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ฃ๐˜ถ๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ญ๐˜ฐ๐˜จ๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ถ๐˜ด๐˜ฉ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜จ๐˜ฆ๐˜ต ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ข๐˜ต.โฃ โฃ ๐˜‹๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ ๐˜ข ๐˜ฅ๐˜ช๐˜ด๐˜ค๐˜ฐ๐˜ถ๐˜ฏ๐˜ต ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฑ๐˜ข๐˜บ ๐˜ช๐˜ฏ ๐˜ข๐˜ฅ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ฆ?โฃ โฃ ๐˜๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ฏ๐˜ฅ๐˜ญ๐˜ฆ ๐˜ช๐˜ต ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ด๐˜ข๐˜บ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ค๐˜ข๐˜ฏ'๐˜ต ๐˜ข๐˜ง๐˜ง๐˜ฐ๐˜ณ๐˜ฅ ๐˜ช๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ต๐˜ณ๐˜บ ๐˜ข ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ช๐˜ต ๐˜จ๐˜ฐ๐˜ฆ๐˜ด?โฃ โฃ ๐˜๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฐ ๐˜ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฎ๐˜บ ๐˜ง๐˜ฆ๐˜ข๐˜ณ ๐˜ฐ๐˜ง ๐˜ค๐˜ฉ๐˜ข๐˜ณ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ค๐˜ค๐˜ฐ๐˜ณ๐˜ฅ๐˜ช๐˜ฏ๐˜จ๐˜ญ๐˜บ ๐˜ง๐˜ฐ๐˜ณ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ข๐˜ฎ ๐˜ธ๐˜ฐ๐˜ณ๐˜ต๐˜ฉ?โฃ โฃ ๐˜๐˜ฐ๐˜ธ ๐˜ฉ๐˜ข๐˜ด ๐˜ช๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ถ๐˜ต ๐˜ช๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฆ-๐˜ฑ๐˜ข๐˜บ ๐˜ฎ๐˜ฐ๐˜ฅ๐˜ฆ๐˜ญ?โฃ โฃ Thanks so much for the great questions and I hope you enjoy the show! ----------------------------------------------------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to make well over 100k per year, working less than 20 hours per week, and keeping your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s a lot easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space. As always if you want to be part of the soft tissue revolution here's what you need to do: 1. Visit our Facebook Group Page by clicking here๐Ÿ‘‰ Soft Tissue Revolution Facebook Page and request to join our group. 2. Check out and subscribe to our Youtube Channel for useful content by clicking here๐Ÿ‘‰ Soft Tissue Revolution YouTube Page 3. If you have any specific topics you'd like me to cover or have any questions send an email directly to Dr.Matt.Maggio@thepeakmethod.com Connect & Follow With Us: Linkedin: Click here ๐Ÿ‘‰ LinkedIn Page Instagram: ย Click here ๐Ÿ‘‰ ย Instagram Page2022-04-2816 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioReal Talk๐Ÿ”ฅ : Stop Letting Limiting Beliefs Sabotage Your Success ๐Ÿ’ฏThey say that "if you believe it, you can achieve it!"ย  Unfortunately, many of us are stuck in the never-ending loop of having limiting beliefs, keeping us from ever achieving or ascending to where we want to go in life. We end up telling ourselves stories about why we can't do something, which is really just shifting blame for not going after it. There's a great quote that I refer to from Orson Scott Card, โ€œWe question all of our beliefs, except for the ones we really believe in, and those we never thi...2022-04-1919 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 24: Why Do You Give Money Back Guarantees On All Your Treatmentsโ“Back at it for my absolute favorite segment, Q & A: Got a question this week from an awesome massage therapist that is going through our Peak Method Certification process... " You said in one of the training modules that you always offer a full money-back guarantee on all your treatments, which seems like a bad idea and something people would definitely take advantage of. Why do you offer this in the first place? How do you implement it? How many people have taken advantage of it?" In this episode, I explain the ins & outs...2022-04-1216 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio๐Ÿ”ฅ Be Recession Proof: Understanding Price Is What Your Clients Pay, Value Is What They Getโ—๏ธI have been on a kick lately focusing on how you can be better equipped to handle the upcoming issues related to inflation and uncertainties in the economy so you can keep doing awesome work that truly changes people's lives! In all honesty, it's going to be a rough ride for the next few years on the financial spectrum and you can learn to embrace the challenge or bury your head in the sand. Money tends to be something emotional for many people when all it is at its core is an exchange for energy...2022-04-0517 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 23: Strategies To Create More Time; While Working Less & Making More Money๐Ÿ”ฅI'm back at it for my favorite segment, Q and A... Got a great question this week from a Massage Therapist... โ€œ I would love to be able to do exactly what you say about making 100k per year, working less than 20 hours per week. It all sounds good on paper, but in all honesty, it seems impossible to achieve.ย  I love everything you are teaching and sharing to help massage therapists, but I feel the whole idea of making that much and working less than 20 hours is just giving us false hope.ย  I...2022-03-2915 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioInflation Buster๐Ÿ™…โ€โ™‚๏ธ: How To Make 25% More, All While Lowering Your Prices๐Ÿ˜ฎUnless you have been living under a rock for the last year what is going on in the world is absolutely bonkers. The cost of living is high and goes up each day. Inflation is higher than we have ever seen in most of our lifetime, this leads to uncertainty and everyone being tighter about what they spend their money on. It seems like everyone is raising their prices to help adjust to what is going on, which is completely understandable. The issue I am seeing is costs are going up, but the level of quality seems...2022-03-2217 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 22: How To Find The Motivation To Keep Going In My Practice When My Give A Damn Is Bustedโ“As the world continues to become crazier by the day, so many people are left being fearful, angry, uncertain, and frustrated. Most of what is going on are completely not our fault and out of our control. Unfortunately, it is impossible to not get sucked into it all and all those emotions built up can lead us to question if it's even worth continuing doing what we do anymore. We find ourselves struggling to find that motivation to keep going and it can really mess with us. I thought this was a perfect time to address the...2022-03-1515 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioReminder: Use Social Media, Don't Let It Use You๐Ÿ”ฅSocial media platforms can be a powerful and transformative tool to help market and grow your business. Social media can also be a destructive tool when used directly as the consumer, ranging from endless time-wasting to negative views of others and your own self-worth. The key is recognizing how to use it to help grow your business while also recognizing how it can suck you in when you consume it. I created a rule for myself to always use social media, don't let it use me. Over the past month I ignored that rule and...2022-03-0914 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 21: What Are Your Thoughts On Getting The Medical Massage Certificationโ“Back at it for my favorite podcast segment, Q & A: This week I got a great question from an awesome Massage Therapist from the Chicago area that also likes to use choice language like me๐Ÿ˜‚ " Could you please can talk about how big of a waste of time and money Medical Massage Therapist Certifications are.ย  They take hundreds of hours to get, they cost thousands of dollars... and you don't really get a better business afterward.ย  They teach you how to deal with insurance, which is, of course, a fucking joke.ย  And their methods have barely...2022-03-0112 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe MOST IMPORTANT Question To Ask Every Client Before Treating Them For The First Timeโ€ผ๏ธOver the past two years, our relationships have become less connected and more superficial. As humans, one of our survival mechanisms is connecting with other humans, allowing us to feel safe and secure. One of my core values in my treatment process is, "to actually give a shit about helping the person in front of you." As the world has gone crazy over the past two years we have become internally focused and more selfish, which is rightfully so given all the uncertainties out there. I am seeing a giant hole in the injury space...2022-02-2213 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 20: How To Handle or Respond When Client Says Treatment Is Too Expensive or They Can' Afford It?Got a great question from an LMT on how to respond/handle when a client says treatment is too expensive or they can't afford it. This came at a good time because unless you live under a rock the economy, inflation, and people's views on where to spend their diminishing money supply are rapidly changing. In this episode I dive into our negative relationship with money, change your perspectives on what it can do for you, and give you some insights into what deem important when choosing to spend their hard-earned money. ----------------------------------------------------------------------- ...2022-02-1513 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow To Handle When Garbage Physical Therapists Say Soft Tissue Treatments Don't Work๐Ÿ˜กSomething that really pisses me off is when a Physical Therapist bashes soft tissue treatment modalities. These are garbage people and at the core of their bashing is a deep sense of inadequacy about what they can do. Instead of looking internally and realizing they could be better at soft tissue treatments, which are the best treatment option out there, they decide to talk shit about it to help shield their fragile egos. There is a lot to dissect on why they do this and how to handle it properly, especially recognizing the "playbook" they use every...2022-02-0815 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 19: Advice and Tricks To Successfully Market Your Business For Freeโ—๏ธ๐†๐จ๐ญ ๐š ๐ ๐ซ๐ž๐š๐ญ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐š๐›๐จ๐ฎ๐ญ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ฅ๐ฒ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐š ๐ฆ๐š๐ฌ๐ฌ๐š๐ ๐ž ๐ญ๐ก๐ž๐ซ๐š๐ฉ๐ข๐ฌ๐ญ...โฃ โฃ"๐˜ˆ๐˜ฏ๐˜บ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ฐ๐˜ณ ๐˜ต๐˜ณ๐˜ช๐˜ค๐˜ฌ๐˜ด ๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ข๐˜ณ๐˜ฆ ๐˜ง๐˜ณ๐˜ฆ๐˜ฆ? ๐˜ ๐˜ฉ๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜ข๐˜ฏ ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ค๐˜บ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ข๐˜ด๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ฅ๐˜ช๐˜ฅ๐˜ฏ'๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ข๐˜ต ๐˜ข๐˜ญ๐˜ญ."โฃ โฃIn this episode I share my own blunders wasting 75k on marketing agencies/services, lessons learned from that, and give you 3 free strategies you can implement right away to juice up your marketing!โฃ ----------------------------------------------------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to make well over 100k per year, working less than 20 hours per week, and keeping your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just click the link to learn more and request it: Free Training Request Please consider joining our โ€™Soft Tissue Revolutionโ€™ community on Facebook, where itโ€™s a lot easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing S...2022-02-0113 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio20 Minute Treatments Are More Effective Than 60 or 90 Minute Treatmentsโ€ผ๏ธIn my last episode, I was adamant about the idea that being fully booked up and not taking on new clients was keeping people who are in pain from getting access to your great treatments. If you haven't listened to the first one you can find it by clicking HERE I got a lot of feedback, some good and some bad, but the biggest rebuttal back was that it was "impossible" to do shorter treatment times because you HAVE to work the whole body. In this episode, I breakdown with some logic about...2022-01-2514 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioBeing Fully Booked & Not Accepting New Clients Is Selfish๐Ÿ˜ฎI have been thinking about making this podcast for quite some time and I realize the hypocritical nature of it as I am always touting the idea of the importance of being selfish so you can help more people. We are in the midst of eradication of our younger population, and I'm not talking about that virus, it's pain pills that eventually lead to fentanyl overdose deaths. We don't hear much of anything about the root cause of the problem and every day more and more people die unnecessarily because our current medical model is...2022-01-1815 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioForever Non-Essentialโ‰๏ธ Who Is The Real Villain Holding Back Massage Therapistsโ“I am back at it for my very first episode of 2022 and I took some to reflect on some lessons learned last year when writing my first published article in the Massage Therapy space. I know technically I am an "outsider" in the profession but have been outspoken on the superiority of quality hands-on soft tissue treatments being delivered to those injured and in pain, so they can avoid pain pills, injections, and surgeries which only make things worse. My goal has been to completely change the conservative care model, which is subpar at best...2022-01-1115 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio3 Lessons Learned From The Wild Year That Was 2021 & My Prediction On How 2022 Will Be Even More Absurd๐Ÿ˜‚I thought 2020 was the craziest & most challenging year I have ever experienced, but then 2021 came along and took that to a whole new level! As I have gotten older & probably more grouchy I have spent more time slowing down, evaluating & trying to figure out why people do dumb shit. I also do some deep reflection on myself when I do dumb shit myself & how not to be so reactive to such a reactive world we live in. In my last podcast of 2021, I wanted to share 3 lessons I learned this year & give my predictions of...2021-12-2118 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioKrystalyn Jackson, LMT, Shares Her Experiences, Lessons & Mindset Shift After Taking A Peak Method Seminar (and why you should too๐Ÿ’ฏ)As 2021 comes to an end I am ramping up for 2022 and have a full schedule for Peak Method CEU seminars coming up! I get messages from awesome bodyworkers from all over the country wanting to learn more and take their practice to the next level. I can sit there and tell them how fucking great the seminars are, how they are in all honesty better than the majority of mediocre courses being offered, or how they can learn to work smarter, not harder, and get paid accordingly. That all comes from me and of course in a...2021-12-1435 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioMy #1 Success Habit: Focus On Winning 1 Day At A Time Using The Power List๐Ÿ”ฅDoes it ever seem like you just never have enough time to get things done? Does your personal life keep you from being able to really focus on your business, or does your business life keep you from getting the most out of your personal life? I struggled for years with never-ending to-do lists, always running out of time and trying to juggle my personal life with my business, leading me to stress and chaos! In this episode, I share some awesome strategies and guidelines that I have been using for the past 5 years to...2021-12-0713 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio๐Ÿ”ฅ4 Strategies To Help You Consistently Work With High-End Pro Athletes, Without Having To Go Through The Team or Do It For Free๐Ÿ”ฅA lot of us in the bodywork profession started off with high hopes of being able to work with professional athletes, many of us were motivated to get into the field for that very reason. Working with pros can be a truly amazing opportunity, but it also can be extremely frustrating and hard to consistently be able to retain these clients because so many other practitioners are targeting them as well. This leads to many therapists getting lost in the shuffle of others, having to sacrifice their time and money to continue to perpetuate that...2021-11-3013 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 18: How To Tell Client They Need To Cut Back Working Out Without Losing Them or Getting Pissed Off. (Importance Of Handling Uncomfortable Conversations.)This might be one of the most important episodes I have ever made and it's a topic that every practitioner struggles with. A major component of the treatment process is effective communication and education for the client of what they need to do to help assure a good outcome. Too many clients live in a fantasy world where they get injured doing stupid shit to their bodies, only to go right back to doing the same dumb shit. How can anyone expect something to change if they are unwilling to change their activities and lifestyle? ...2021-11-2316 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio๐Ÿ”ฅHow #75HARD Helped Me Finally Get My Life In Order & It Can Do The Same For You๐Ÿ”ฅWe all struggle, some more than others. Somewhere deep inside of us is an inner bitch voice that constantly fucks with us, telling us it's okay to cut corners in our life, health, business, and mindset. I am someone who struggled immensely with all of the above, most of which were my own doing and letting that inner bitch voice control me. Recently I just finished the 75 Hard challenge and wanted to share my journey with you, what parts I struggled with, and most importantly helping to motivate you to do it as well! 2021-11-1618 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioSeriously, Stop Taking Shit๐Ÿ’ฉ From Your Clients!I was inspired to make this episode from an issue I had with a patient the other day and realized that we all put up with too much nonsense from some real pain-in-the-ass clients. I have gotten much better over the years at recognizing these problem clients early in the process, but every once in a while one sneaks through and can really ruin your whole day! In this episode, I plead with you to stop taking shit from your troublesome clients. I give you some insights into why that person just flat out sucks...2021-11-0911 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioYour body is a business you have to take care of yourself, if not the business goes away: The importance of being SELFISH with your own health๐Ÿ’ฏThis was an important episode for me to make and it came out of motivation for letting my own health and wellness go down the drain the past few weeks. I was riding high doing the 75 Hard Challenge, feeling awesome both physically and mentally, then life decided to kick my ass. This almost negated all my progress on 75 hard and I found myself completely neglecting my health and well-being. I began to make excuses, try to cut corners, and not give my best. Unfortunately, I have been down this path before and it almost destroyed...2021-11-0313 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow A Horrible Tragedy 5 Years Ago Today Altered My Life & Purpose Forever.Five years ago today I lost my dad Fred to a pain-pill overdose at the age of 58. It was absolutely the worst day of my life, but nothing compared to the horrors my dad went through. That day, and the years leading up to it completely transformed my views of the medical model and where conservative care was failing people every day. I don't have a day pass where I don't think about what happened to my dad, how much he suffered, and how his life and dignity were stripped from him by the nightmare...2021-10-2010 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow To Properly Educate A Client On Why PT or Chiropractic Treatments Aren't Helping and Making The Injury Worse!I have been outspoken for years now on the extreme importance of soft tissue-based treatments being the key to getting a solution for an injury. I have shared my own experiences and limitations of other conservative care treatments, especially PT and Chiropractic.ย  An issue I have seen over my 10 plus years in practice is when the client wants to do what I call, "kitchen sink treatments." Basically do every treatment out there in hopes that all of it stacked together will fix the problem for good.ย  As soft tissue practitioners, we know what they truly ne...2021-10-0617 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioRevisiting When Massage Therapy Was Labeled As NON-ESSENTIAL ๐Ÿ˜กI am in the process of publishing an article on why massage therapists are the key to solving the pain pill epidemic and part of my article was pointing out the nonsense in the profession that got the profession to be falsely labeled as "non-essential." I had forgotten that I made this episode last year and went back and listened to it again. All of what I said still remains true and with all the crazy shit going on in our world right now I am afraid we are going back down the same path we went...2021-09-2909 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 17: Do You Think The Government Will Shutdown Massage Therapy Againโ‰๏ธI haven't done a Q & A in a while, but this past week I had a really great question from an LMT about my thoughts on if massage therapy would be shut down again with the COVID resurgence.ย  The question was, " I am in a state that had some pretty serious lockdowns during COVID and still has some tight restrictions that appear to be coming back. Do you think they are going to shut down massage therapy businesses as they did before?" In this episode, I take a real and factual look at what is g...2021-09-2213 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioMassage Therapists Have Better Skills To Fix Injuries Than Physical Therapists & Chiropractors: So Quit Being Subservient To Themโ€ผ๏ธIf you have been listening to the podcast or following for some time you know my absolute conviction that quality hands-on soft tissue treatment is the best and most effective method to help fix an injury. I have been accused over the years of "bashing" other treatment modalities, specifically Chiropractic or traditional Physical Therapy. It's not that I am being mean, I'm just being honest and sometimes the truth hurts. Massage therapists are the best-equipped practitioners there are to deliver advanced soft tissue treatments, yet they get bullied or looked down upon by...2021-09-1511 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioShawna Jones, LMT: Explains How Investing In Learning The Peak Method Has Completely Transformed Her Practice and Lifeโ€ผ๏ธI truly believe and know that it can be possible for a self-employed massage therapist to easily make 100k per year, all working less than 25 hours per week. Most therapists think that is complete nonsense, never would work for them or I must be doing some kind of shady trick on the clients. I get it for people thinking that way because there is a lot of bullshit out there in the world and people making bogus claims. I am a big believer in "don't tell me you can do something, show me!"2021-09-0810 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 16: What Is Your Opinion On Massage Guns Being Used In The Treatment Process?I haven't had a chance to do a Q&A podcast in quite some time and was excited to get back into it! I got a great question a few weeks back about my opinion of using massage guns in the treatment process. Needless to say, I had ALOT to say on this, on deciding if a treatment is good, the view from the client when you use that modality, and channeling into what it really means to be a manual therapist! I hope you enjoy the show! _________________________ We just launched...2021-09-0114 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe Average Massage Therapist Income Per Month Is $4,751.00. I Believe That Number Can Easily Double: By Learning To Work Smarter, Not Harderโ—๏ธTalking about money and the idea that you should make as much as possible, especially if you are providing something truly amazing often makes people in the bodywork space uncomfortable. Some try to "convince" themselves that they are doing something truly noble by having affordable prices so more people can have access to the care. Lower and cheap prices just mean you don't truly believe in your product or yourself, that might sting a bit to hear, but it's the truth. Now I know there are a good amount of people out there that make...2021-08-2519 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioIs Your Massage Practice Stuck With The Label Of Being A Commodity๐Ÿค”?These last 18 months in the world have been absolutely bonkers, I never thought in my life all this craziness could happen in such a short period of time. There also seems to be more uncertainty on the horizon, especially in the economic world. The cost of everything is going up and money will be tighter and tighter for everyone going forward. When budgets get tight and money is less available people try to cut out some things to keep their heads above water, one thing they start with is something they might not truly need, but at...2021-08-1815 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow To Handle When A Client Blames You For "Treatment Not Working," & How To Make Sure It Won't Happen Again๐Ÿ”ฅWe have all been there when we absolutely bust our ass to give the best possible treatment and go above and beyond for the client, only to have them turn around and say "this treatment isn't working." It can make you want to scream or even call the client out for not following the process, doing stupid shit in-between appointments, or living in a fantasy world that a complex injury could magically be solved in a few visits. Dealing with humans, especially those that are injured, in pain, shortsighted, and in all honesty very delusional about their...2021-08-1119 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe Problem With Trying To Hire Another Therapist Right Now For Your Busy Clinic & What You Should Do Instead๐Ÿค”In conversations with massage therapists all over the country, especially the really good ones, it seems everyone is overworked, overbooked, and on the verge of burnout. To help combat the negative consequences of working way too hard I have seen the countless job posts from other therapists and clinics, it seems the problem is quite common. The issue I am seeing, which I saw myself when I was trying to hire as well as there really isn't much quality out there right now and might never be again. We then make the mistake...2021-08-0416 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow Ari (an LMT) Is Proving That The Peak Method Isn't Bullshit๐Ÿ˜ฎ & Can Truly Change Your Practiceโ—๏ธI have been working on the soft tissue Revolution going on for 2 years now and have dialed it in to be specifically geared towards massage therapists because they have the best skill sets in the world to deliver world-class soft tissue treatments. I have had the privilege to connect with so many great massage therapists from all over the world, doing great work! When I start to explain my system and what it does, which is to help massage therapists double their income, all while working 50 percent less, the majority of people think Iโ€™m fu...2021-07-2826 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioWhy Massage Therapists Are The Key To Solving The Opioid Crisis, But They Need To Start Stepping Upโ€ผ๏ธI started The Soft Tissue Revolution with one main goal, To Solve The Pain Pill Epidemic by helping people that are injured and in pain get access to quality hands-on soft tissue treatment. Hands-on soft tissue treatment is clearly the best and most effective conservative treatment modality out there and is the key to keeping people from bigger problems down the road, like injections, pain pills, and surgeries that only make things worse. I also knew massage therapists were the key to helping along with this mission because they have the best hands in the world when...2021-07-2113 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe #1 Fear That All Manual Therapists Have & How You Can Keep It From Ever Coming True๐Ÿ”ฅI recorded this podcast stuck at home as I was unable to leave my house because I blew out my back bending down to tie my shoes. Unfortunately, this happens from time to time for me, sometimes more often than I would like. Manual therapy and bodywork is a very physical and tough profession, it can add a lot of wear and tear to the body. On top of that, a lot of us in the profession were athletes in our younger years and already have done a good amount of damage to our bodies. ...2021-07-1408 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio20 Minute Treatments Are Good For Your Clients and Even Better For Youโ—๏ธIn our previous episode, we explored the idea of how being fully booked out is actually limiting your results for your clients and beating up your own body and mind. I have always been a big proponent of the idea of, "work smarter, not harder." Our goal is to change the way treatment is delivered, instead of being about how much time you spend with the client, we focus on the result. As I have said before if you can fix a problem in 20 minutes that might take someone 60 minutes, wouldn't that make you 3x's more valuable?2021-07-0715 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioBeing Fully Booked Out Is Limiting Your Results With Clients & Is Bad For Business๐Ÿค”I know with all the craziness of last year that anyone should be grateful to be back in business, even more, grateful when they are fully booked up! I have been having a lot of conversations over the past few months with massage therapists that are at the point of being overbooked, forcing them to have to work a hell of a lot harder and not smarter. Of course, you should be grateful to have a busy practice, but the concerns I am hearing from therapists are that it really isn't sustainable and limiting the client from...2021-06-3015 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioMaking The Switch From A Service Provider To A Soft Tissue Injury Specialist Solving Injuries: Meet Ari & Leah, 2 LMT's Who Implemented The Peak Method๐Ÿ‘Over the past weekend, we able to FINALLY do our first in-person hands-on training and it was awesome! At the end of the training, I asked Ari and Leah, who have been working diligently over the past year to learn, implement and make the switch to being able to solve injuries utilizing The Peak Method. We were able to sit down and talk more about how my system can truly change the way you deliver treatment, keep your own body healthy, be able to help more people, and get the reputation in your area as the practitioner...2021-06-2324 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioHow To Properly Handle When Physical Therapists Bash Soft Tissue Treatments๐Ÿ™„For anyone that has been listening to me or following me over the years, you know my absolute conviction that the best treatment method in the world is quality hands-on soft tissue treatments. ย ย  Here's the thing... ย It takes a dedication to mastery to get truly good at these methods, lots of patience, and a desire to truly want to help people get a resolution for their injuries and stay off the surgeon's table and off pain pills. ย  Those that follow me know I am no-nonsense and get straight to the point about the superiority of soft...2021-06-1617 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioWhen Things Get Hectic We Must Check In With Our WHY and Remember Why We Got Into The Business Of Helping People๐Ÿ’ฏI don't know about you, but this past year has definitely been the craziest of all my 36 years on the planet! The most difficult part of all of this is the majority of what has happened is completely out of our control and some days can really push you to your brink, almost to the point where you want to give up and do something different. I call these days, "test days," and when they come the best way to get through them is to remember WHY you got into the profession of helping people and connect back with...2021-06-0922 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioWho Is REALLY In Control Of The Treatment Process, The Client or You?๐Ÿค”Over the last two weeks, we had some awesome guests on the podcast sharing their insights about what is wrong with the massage profession and their successes in implementing a solutions-based method into their practices. Iโ€™m back at it for a solo episode, but one that will hopefully help you on the journey to being a viable health care provider and a true solution for peopleโ€™s injuries. Unfortunately, many of us get stuck in a service-based model and end up getting controlled, disrespected, and told what to do by a client. We e...2021-06-0213 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio6 Problems With The Massage Profession, From The Perspective Of Someone Who Has Been In It For 13 Years!A few months back I was getting ready to launch some new clinics in Iowa as I just moved here from Florida and I had reached out to several of the massage schools to allow me to come in and give my best-recruiting pitch to have them come to learn and be a team member. After I was done at one school the instructor followed me out and wanted to talk to me... I thought she was going to rip me a new one for something I said because I tend to be a bit...2021-05-2620 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioSuccess Story: How Steve Is Solving People's Injuries. Making 6 Figures, All While Avoiding Burnout & Working Less Than 25 Hours Per Weekโ—๏ธIn the last episode, I dove deep on the topic of how if you can fix a problem quicker and more effectively, wouldn't that make you tremendously more valuable than other practitioners out there? On today's episode I have Steve Singleton back on, he was a guest back in October of 2020. He owns Elite Injury Solutions in St. Petersburg, Florida. You can check out his original episode here: The Peak Method Success Story: Steve Singleton LMT. Back when I originally started The Soft Tissue Revolution everyone told me not to focus on working...2021-05-1929 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioIf You Can FIX an Injury In 20 Minutes, That Takes Someone Else 60 minutes, Would That Make You 3x's More Valuable?๐Ÿค”I have been trying like hell to spread the word on the idea that you are either a service provider that gets paid for their time or a solutions provider that gets paid for the result they achieve. When you are a service provider your payment is based solely on how much time you spend working on the problem, whenever you trade your time for money there is always a limit of what you can do and what you can make. Solutions providers sell to a result and the time it takes doesn't matter, just...2021-05-1218 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioReal Talk: Having CHEAP or AFFORDABLE Prices Just Means You Are Scared๐Ÿ”ฅOver the years I have worked hard to change my relationship with money and shifted my focus to an abundance mindset. Not some of that nonsense affirmation stuff, like, "if you believe it you can achieve it." More along the lines of that if you have something truly amazing that can help solve someone's problem you DESERVE to be paid accordingly in line with the value you provide. For the past few years, I have been coaching, teaching, and talking with a lot of massage therapists from all over the world that are doing great working, getting...2021-05-0516 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio๐Ÿ”ฅA Hard Truth: Nobody Really Cares About Your Certifications, So You Need To Work Harder To Deliver Results.๐Ÿ’ฏI recorded this podcast about a month ago and delayed releasing it as I thought it might come across as too harsh or mean. Then I came to my senses and realized I am a very blunt and direct person, either you like that approach or you don't like me. One of my biggest enemies over the years was Ego. One of my favorite books of all time is "Ego Is The Enemy." I have been seeing a lot of Ego lately from people online in the bodywork profession and it will truly hold them back. 2021-04-2815 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 15: Why Are You So Passionate About Soft Tissue Treatments?I got a really great question from Mark on LinkedIn last week: "I must say you are one of the most passionate people I have ever seen in the soft tissue treatment space about the absolute necessity of hands-on soft tissue treatment. I definitely agree with you on it, but you do seem to bash other treatment modalities too much. I know people need access to more treatment than we do, but why can't we "all just get along and help more people?" Also, when I listen to or see your videos there is a deep level...2021-04-2118 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio5 Tactics To Help Massage Therapists Be Taken Seriously As A Health Care Provider๐Ÿ’ฏIn last week's episode, I was quite open and candid about why massage therapists aren't looked at as viable healthcare providers. I got some great feedback from other massage therapists and decided that it would be a good opportunity to help give some guidance on how they can be taken seriously as health care providers. In this episode I share 5 surefire tactics and strategies to help along the journey to be a true injury solutions provider, so you can help more people that are injured and in pain get the treatment they deserve, not ending up in...2021-04-1414 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio3 Reasons Why Massage Therapists Aren't Taken Seriously As A Healthcare Provider๐Ÿ”ฅWhen I started The Soft Tissue Revolution 2 years ago I had one goal in mind, which was to solve the pain pill epidemic by helping people that are injured and pain get access to quality hands-on soft tissue treatments, so they donโ€™t have to resort to pain pills, injections, and surgeries which ruin peopleโ€™s lives and kill people. I believe deep in my soul that the best treatment in the world is soft tissue-based and the best equipped to do so are in fact, massage therapists. Unfortunately over the years, I have seen that...2021-04-0714 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ—๏ธAn Easy Tactic To Avoid The Label Of Masseuse๐Ÿ™„ & Requests For Sexual Favors๐Ÿ™…โ€โ™‚๏ธThere is recently some downright disturbing and harsh realities of the downside of some bad stigmas around massage therapy going on in the news, especially with the story of the Houston Texans quarterback multiple allegations of some awful actions. Whenever these situations come up the media loves to throw around the degrading word of masseuse and put a negative viewpoint on the massage industry. Nothing is worse than a sleazy scumbag pervert looking for a sexual favor, itโ€™s even worse when it happens to you. In this episode, I bring on Ari, wh...2021-04-0117 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธ Part 2: Q and A # 14: How can I raise my prices without pissing people off or losing clients?This is the second part of the Q and A from last week regarding how to raise prices effectively and not pissing off clients. In the first part, I ended up diving in deeper around our own relationship with money and looking at pricing from your own perspective, the client, and the business. If you haven't listened to the first part yet I would highly recommend doing that first to help give better context and to eliminate the bad stigmas around money and getting paid what you deserve. In this episode I lay out the...2021-03-2516 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 14: How can I raise my prices without pissing people off or losing clients? (Part 1)We are back at it for my favorite segment, Q and A! Got a great question from Lisa on LinkedIn: ย  "I am fully booked for the next 3 months, I know I should be grateful, especially with what is going on with COVID and the crazy world. I have been wanting to raise my prices for the last 3 years, but always backed out last minute as I was afraid of losing clients or making them mad. ย ย  On the other hand, I am working way too hard, my body is getting beat up and I am not mak...2021-03-1815 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioReminder We All Need: Just Because A Client Paid You, Doesn't Mean You Have To Take Their S#IT๐Ÿ’ฉ(A Mini Rant On Firing A Problem Client.)One of my main focuses and goals of creating The Soft Tissue Revolution was to help people that are injured and in pain get access to quality hands-on soft tissue treatment, which is clearly the safest, most effective, and durable treatment option out there. I knew the group of practitioners best equipped to deliver those world-class treatments are massage therapists; not chiropractors, physical therapists, or personal trainers! As I have been growing my system and teaching it to LMT's I keep seeing the same problems that I have been talking about, mostly along the lines of not...2021-03-1117 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioSelf-Care vs. Self-Treatment Recommendations; The Difference Can Make Or Break Your Massage Practice๐Ÿค”I have been very vocal over the years and especially on this podcast about my non-wavering belief that the best treatment method to fix injuries and pain is with quality hands-on soft tissue treatment. I went all-in on that and know it is the truth, hell I even called this podcast The Soft Tissue Revolution, so I'm fully committed! I have been noticing a troubling trend for some time now, that has gotten worse with the COVID nonsense of the whole "self-treatment" movement of people out there, who have no business giving any advice on injuries, "showing"...2021-03-0416 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe Importance Of Taking Care Of Your Own Health As A Bodyworker, So You Can Help More People Get Better!This was an impromptu podcast that came together during a coaching call with one of our Peak Method trained practitioners, Ari. We got on the topic of the importance of making sure you make your own health a priority as a bodyworker, being sure that if you are going to give health advice you need to practice what you preach and look the part. We also dove into the concept that not everything that comes into your office is strictly just a tissue problem, there can be other factors and layers to the injury, and recognizing this...2021-02-2514 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 13: How To PROPERLY Handle When A Client Tells You WHAT & WHERE You Should Treatโ“I have been very outspoken over the last 1.5 years about how I truly believe that hands-on soft tissue injury treatment is by far the best treatment modality in the entire world. Better than traditional physical therapy, superior to a chiropractic adjustment (that is coming from someone with a chiropractic degree๐Ÿ˜ฎ) and don't even get me started on why orthopedic surgeons just make things worse... What I keep running into as I am connecting, training, and sharing my soft tissue treatment methods to massage therapists is the same problem, they aren't being taken seriously as a health care pro...2021-02-1816 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggio2 Ways To Leverage COVID-19 To GROW Your Massage Business๐Ÿค”I promised myself a few months back that I wasn't going to talk about COVID anymore, yet here I am again talking about it! I have had more time lately to really just sit back and assess what is going on in the world, particularly in the injury treatment space, and have gotten new insights about the changes that can be made to use COVID as leverage to GROW and SCALE a massage practice. In this episode two immediate changes you can make in your practice, with the added benefit of "blaming" it on COVID that can...2021-02-1114 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 12: Can You Explain Why Muscles Don't Activate Correctly, or In Simpler Terms, Stop "Firing?"I am back at it this week for another episode of Q and A! Had a great question come up from someone on LinkedIn asking me about my take of muscles not firing correctly and not "activating" as they should. In this episode, I breakdown the reason behind the muscles not firing, dispel some myths of Upper and Lower Cross Syndrome and hopefully equip you with some knowledge so you can deliver high-quality hands-on soft tissue treatment to your clients, clearly the most effective treatment there is! I hope you enjoy the show! ...2021-02-0414 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioStop Posting Your Prices On Your Websiteโ€ผ๏ธA BIG mistake I made for many years, and still see almost every massage therapist make is putting their prices directly on their website. We have been trained to be honest and upfront about pricing, because clients are going to ask.ย  It took me a long time to realize I was making a huge mistake with this and it was costing me more money and potential clients. In this episode I dive deep into why posting your prices is bad for your business, what to do instead, and give some simple tactics you can implement r...2021-01-2819 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 11: How To Handle A Client Telling You That "You Need To Go Deeper & Apply More Pressure."๐Ÿ”ฅOne of my favorite things to do is to connect with soft tissue practitioners from all over the world, even better when they reach out and ask for my advice on an issue that is bothering them. I got a great question from O'Jaria, a massage therapist from South Carolina, and wanted to use it on the podcast to help others struggling with the same problem. Here's the question: "Okay, so Iโ€™ve been a Massage therapist in South Carolina for almost two years. And itโ€™s as though people want me to your...2021-01-2418 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioMasks, Vaccines & Personal Responsibility: What We Can Learn About Human Nature ๐Ÿค”I have always been a true student of human nature, looking to understand why people do the things they do and react in certain ways. Needless to say, the last year has been quite an interesting experiment in looking at human nature through the lens of all the craziness that is going on. An early mentor of mine always taught me to take a step back and really evaluate what is going on in any given situation, as there is always a lesson or insight to learn. In this episode of the podcast, I look...2021-01-2116 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ and A # 10: What Is Your Opinion On Instrument Based Soft Tissue Treatments?I am back at it for another installment of our most downloaded episodes, Q and A! Up today I got a really awesome question from a practitioner named Ari who is training in The Peak Method. Ari asked what my opinion was on Instrument Based Soft Tissue Treatments when to use it, what tools I recommend, and how to make sure you are using them properly. There was also a great testimonial in the end from Ari about all her growth and successfully implementing my method. I hope you enjoy the show! 2021-01-1714 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioThe Problem With Giving Your Clients โ€œHomework.โ€๐Ÿ”ฅIn this episode, I go over some crucial components to the treatment process, which actually doesn't involve treatment at all! I touch base on the importance of communication and education throughout the entire process of fixing an injury, from the start to the finish. I even give a few tactics to help increase your client satisfaction and to assure your client does well in-between treatments! Lastly, I do a little deep talk on why you should never apologize for a client needing more treatment and try to change your perspective on charging exactly what you...2021-01-0714 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt Maggioโ‰๏ธQ & A #4 : Why are you giving away all this information and training for free?I was recently on a zoom call with one of the members of The Soft Tissue Revolution and was asked a very straightforward question on why I am giving all this information away for free and what my real goal was with all of this. When I reach out and connect with other soft tissue practitioners on LinkedIn I send a message that says, "I am looking to connect with other soft tissue practitioners that are likeminded, not trying to sell anything, just want to form genuine connections." That usually throws people off a bit...2020-06-1412 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 48: Coaching Call # 8 ( Results driven treatments, handling acute injuries and sales funnels galore)We had another great episode with our friend from down under Chris diving back into all things business, practice and importance of being good at sales! Enjoy the episode and send us a message directly to dr.matt.maggio@thepeakmethod.com if you have any questions, ideas, insights or just want to talk about practice and business! As always if you want to be part of the soft tissue practice revolution here's what you need to do: 1. Visit our facebook page www.facebook.com/thesofttissuedoc and request to join our group. 2...2019-08-0533 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 25: Get rid of TOXIC employees ASAP!!!!! (Importance of having true believers of staff.)On today's episode we dive deep into the idea of getting rid of those members of your team that are what considered to be "toxic" or "non-believers." As practitioners we are so focused on treating patients and communicating that sometimes we don't take the time to truly evaluate our office staff properly. In this episode we give some tips on how to get rid of toxic people, how to get your staff to be true believers and some real talk on getting the highest level and care to people who need your help!ย  A...2019-05-2309 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 24: If you aren't making at least 500k per year as a soft tissue specialists you are missing your potential! (REAL TALK)On today's episode, I just get right down to it and hopefully, it hits some people in the right way and in the exact way they need to be motivated. I have preached this so much on this podcast and it's the honest truth... If you are a practitioner that specializes in Soft Tissue Treatment, to the fact that you actually call yourself a "Soft Tissue Specialist," then you deserve to be paid accordingly and charge what your true value is. There are some really bad money mindsets amongst us soft tissue doctors and I...2019-05-2109 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 23: Our first recorded coaching call!!!This is the first episode in our podcast's history where we will be sharing a recording call of a coaching session with one of our clients who actually lives in Australia and is just finishing up Chiropractic school and already has training in advanced soft tissue training systems. In the call today we cover the following: Practitioner self-care. Any thoughts or strategies for preserving the health of hands, particularly thumbs, for the long-term Sciatic nerve adhesion at the hip external rotators and hamstrings. Is this a hugely under-diagnosed and untreated problem? I've had...2019-05-1929 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 22: The ins and outs of our new beta program and what to expect!On our last episode we announced that we are going to be dropping our beta test group for the soft tissue practice revolution. In this episode we go through what that program is, what to expect and how it's going to be a game changer going forward. We are capping this at only 5 clinics in the beginning to keep the highest level of service and full attention to make sure this program does what it says it can do. If you are interested in becoming part of the program or want to find out more...2019-05-1613 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 21: BIG NEWS!!!! We are launching out beta test group...FINALLY! (So basically just a podcast on that and giant pitch fest to work with us)I am really excited and downright nervous to announce that my team and I have decided to finally run a Beta Test Group for the Soft Tissue Practice Revolution. Over the last 7 years of my life I have learned, struggled, perfected, re-perfected, tweaked, started all over and probably spent well over 200k on training, learning and skillset acquiring Needless to say, it has been the best investment I have ever made and wouldn't train the learning and experiences for anything. On this episode, I essentially go into what the program is, who it...2019-05-1409 minSoft Tissue Treatment Revolution with Dr. Matt MaggioSoft Tissue Treatment Revolution with Dr. Matt MaggioEpisode 1: My story. My mission. My purpose.***Welcome to The Soft Tissue Revolution, my name is Dr. Matt Maggio and I am the creator of The Peak Method and Founder of The Soft Tissue Revolution, where we show massage therapists a new method that allows them to easily double their income, without working any harder or getting burnt out. This podcast originally began back in march of 2019 where we were strictly just training doctors that had advanced training in soft tissue methods.ย  After some trial and error, I decided to make a shift and focus solely on training, teaching and serving massage therapists, and t...2019-03-2422 min