The WFA - Podcast Details

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$WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impactGrowth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine—where product, pricing, algorithms, and culture work in sync to earn trust and drive results.We chart the journey from a scrappy airport-ride promo to a system of problem-space teams that cross swim lanes by design. Cheryl explains why immersion days keep leaders close to riders and drivers, how fair pricing principles became part...

2026-02-0424 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in reviewIn this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand leaders, cutting through the AI noise to focus on conviction-led leadership, intelligent human connection, and simple ideas that change behaviour...

2025-12-1513 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiencyThe biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives push teams to optimise what’s easy to count rather than what actually compounds. From “member since” on a card to names on Coke bottles, we dig into billion-dollar ideas that cost little to make but transform loyalty, fame, and lifetime value.David and Rory get honest about metrics and the bottlenecks they create. When every brand chases the same KPIs, platforms be...

2025-11-2635 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevanceIn this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever.Key points covered:Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), UAE (cultural nuance), Netherlands (systems thinking).Turkish marketers excel globally because Turkey provides a "real-time MBA" with fast-changing markets...

2025-10-0131 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 42: On story, strategy and stealing attention with marketing guru Seth GodinWhat happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective.Seth dismantles common misconceptions about marketing's purpose: "Marketing is about how we're going to tell a story that other people want to hear," he explains, emphasizing that great storytelling isn't an innate talent but a learnable skill developed through careful observation and adaptation. His pioneering concept of permission marketing, introduced decades ago, rings truer than ever...

2025-08-2533 min

Ruang Publik ASN Boleh WFA, Bagaimana Nasib Layanan Publik?Kebijakan ASN boleh kerja dari mana saja alias Work From Anywhere (WFA) memicu berbagai komentar. Masyarakat bereaksi dengan pertanyaan, bagaimana kualitas layanan publik, jika ASN-nya kerja di luar kantor, dua hari dalam seminggu, plus bebas pula memilih jam kerja. Skema ini merujuk Peraturan Menteri PANRB (PermenPANRB) No.4 Tahun 2025.Kriteria tugas yang memungkinkan WFA antara lain dapat dikerjakan di luar kantor, tidak butuh ruang atau alat khusus, memanfaatkan teknologi informasi, minim interaksi tatap muka, dan tidak butuh supervisi terus menerus.Sistem baru ini, kata Kementerian PANRB, bertujuan menghadirkan budaya kerja adaptif dan modern di lingkungan birokrasi, sehingga mendongrak...

2025-06-2344 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBevThe marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business.Throughout this compelling conversation, Marcel talks about how AB InBev now owns eight of the world's ten most valuable beer brands. AB InBev's success stems not from treating marketing as a separate function but from deeply integrating consumer insights...

2025-06-1030 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, MetaIn this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation.Between Ray-Ban Meta smart glasses that translate languages in real-time and the revelation that messaging platforms are becoming the new frontier...

2025-04-2828 min

Best For Business The Brick City on Big Business, Brad Hollister, Wrestling Open, AEW, WFA, HOG, and VictoriumJulio Cruz and Victor Chase of The Brick City join me on the podcast for Episode 50 of Best For Business! This episode dives deep into their journey as a tag team, starting with how Julio chose WrestlePro to begin his training and how Victor got involved shortly after. They reflect on their early influences and Julio’s match with Mario Bokara.Victor discusses the formation of The Lost Boys, including a match vs. Danny Doring & Craig Steele, Julio’s time teaming with Ty Thomas, and their first interaction that eventually led to the idea of becoming a team. They brea...

2025-04-0946 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketersWhat does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories.Bell's journey from agency dynamo during China's economic boom to airline marketing leader offers a masterclass in resilience and strategic thinking. Having worked on iconic launches like the Motorola Razr and Beijing Olympics with Adidas, he brings a unique perspective on what truly drives consumer choice in premium markets.At the heart of...

2025-04-0232 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 38: Dr Marcus Collins on navigating culture, meaning and purposeWhat makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they a...

2025-03-2629 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEFIn this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards. About Frederique Covington Corbett...

2025-03-0525 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the RitbotIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-12-1258 min

HR & Payroll 2.0 Strategies to Keep WFA from Becoming WTF with Special Guest John LeeOn this episode, Pete and Julie welcome Co-Founder and CEO of Work from Anywhere, John Lee, to the show to talk remote working strategies that keep WFA from becoming WTF!John shares his unique insights from the front lines of advising some of the largest corporate enterprises creating agile talent models through remote working strategies. The group talks the value and impact of remote working on the employee experience, and how employers are enabling successful Work From Anywhere (WFA) programs. John shares key characteristics and best practices for organizations winning with WFA in contrast with those failing, an...

2024-12-0344 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 35: On redefining customer proposition with Michelle McEttrick, PrimarkIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-11-2738 min

The Walking Football Interview Podcast WFA NTC Women’s National Cup – Over 50s Podcast Part 2 of 2Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 50s Finals and interviews the following players, sponsors and WFA officials: You can view the match action here:

2024-09-2741 min

The Walking Football Interview Podcast WFA NTC Women’s National Cup – Over 40s Podcast Part 2 of 2.Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 40s Finals and interviews the following players, Walking Football Association (WFA) management, sponsors and match officials: You can view the match action here:

2024-09-121h 02

The Walking Football Interview Podcast WFA NTC Women’s National Cup – Over 40s Podcast Part 1 of 2.Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 40s Finals and interviews the following players, Walking Football Association (WFA) management, sponsors and match officials: You can view the match action here:

2024-09-041h 05 $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXAIn episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-09-0329 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, NissanIn this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-05-3025 min

Get A Bucket Show Professional Women's Football - WFA & DC Divas w/ Jebrae WilliamsSend us a textPlease subscribe to channel and go to link below for more sports content!linktr.ee/GABPodTUNE IN as I discuss the Women's Football Alliance (WFA) with Jebrae Williams, DC Divas Linebacker! We'll discuss how Women have been playing organized tackle football in the US for over 40 years. The WFA is home to many elite athletes including National Team Members and NCAA D1 stars. We'll also discuss the DC Divas, their team and just how impactful the game of football truly is! One of the best teams in t...

2024-05-2753 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 32: On AI, sharing and scaling with Asmita Dubey, L'OréalIn episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-05-0231 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative SalonCreative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2024-03-2934 min

2 on 1 - Powerchair Football Podcast Episode Ten - Rob Seale & Adam McEvoyEpisode Ten - Rob Seale & Adam McEvoy In this episode, our hosts Alex Dowding, Ryan Sipple, and Dean Williams engage in a meaningful discussion with Rob Seale, the Talent & Education Lead within The FA's Para Football Team, and Adam McEvoy, WFA National Development Manager. They shine a light on The FA's hugely successful Regional Emerging Talent Programme (RETP) for powerchair football, exploring its vital role in scouting and nurturing talent and how it serves as an important stepping stone to the wider England pathway.

2024-02-291h 05

WhyWork Podcast S04 E02: The WooFA Work-from-Anywhere (WFA) realitySeason 04 Episode 02: Sara speaks about a WooFA (WFA) experience while walking her dog mid-work break when a bulldog muscled its way up a drive and launched into an attack on her dog. The boys, Alan and Trajce, discuss employer liabilities, and Sara reminds the boys that businesses like Joanna Clough’s, “The Dog Safe Workplace”, were established to help address and train businesses for these instances.The reflections continue to cross over in healthcare and other WooFA (WFA) experiences. Sara regales a tale of her presentation of neurological symptoms that caused her emergency room admission during a workda...

2024-01-1529 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Better Marketing Pod 2023 key learningsThis year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-12-2021 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCoUnderstanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-10-2324 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, DiageoDavid speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-09-2228 min

2 on 1 - Powerchair Football Podcast Episode One - Dean WilliamsWelcome to the inaugural episode of the 2 on 1 - Powerchair Football Podcast! In this special first episode, we sit down with the newly-appointed WFA Chairperson, Dean Williams, to discuss his experience, vision for the Association and much more.

2023-09-011h 25 $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 28: On brand purpose with Alberto Levy, Grupo BimboDavid speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-08-0938 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick CleggDavid speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-07-2047 min

GridironBeauties Elizabeth Jenkins Pres WNFC & WFA Coaches Javaux Major & Hirakawa talking '23 successes.Ep456 Elizabeth Jenkins President of the WNFC talking on the 2023 season successes and what to expect for the 2024 campaign with The Salty One Mackenzzie Brooks. And we chat with WFA Nebraska Pride Coaches Nancy Javaux Major & Jen Hirakawa on the 2023 Inaugural success, playoff run and what to expect for the 2024 season. Plus International Recaps from Europe including Finland Week 8 , T3 Tournament Results in the NWFL UK and AFVD DBL1 Results. And we Preview the 2023 Matchups in the WFA 2023 Finals Boston vs St Louis , NY vs OKC plus WPB vs New Mexico with Mark Simon aka Backseat Coach, Coach Terry Lister...

2023-07-191h 58

GridironBeauties Taylor Hay talks WFA Pro '23 Conference Final & Tania Guzman's WFA ExperienceEp455 Taylor Hay of the St Louis Slam talks about her victory vs Minnesota Vixen in the '23 American Conference Finals. And Preview vs Boston Renegades in the WFA Pro Final. And we chat with Tania Guzman QB of the Cali War on her WFA experience and her football journey with the Mexican National Team. Plus International Recaps from Europe Carlstad wins 6th title. And we recap the July 8th 2023 Matchups in the WFA 2023 Conference Finals Boston vs Alabama , NY vs Baltimore plus WPB vs Maine with Mark Simon aka Backseat Coach, Coach Terry Lister & Host Oscar F Lopez. Subscribe to o...

2023-07-121h 58

GridironBeauties Grace Cooper chats WFA to WNFC Journey & QB Danneille Ayala chats WFA '23 PlayoffsEp454 WNFC Denver Bandits RB Grace Cooper & NY Wolves QB Danneille Ayala chat about the 2023 season. Grace Cooper's transition from WFA to WNFC and Danneille Ayala on her teams preview vs Baltimore Nighthawks in the WFA Conference Finals on the Road to Canton goal. Plus International Recaps from Europe including results and upcoming games in Finland Maple League , Sweden Womens Super Serie Semifinals and the 2023 UK NWFL season. And we preview the July8th Matchups in the WFA 2023 Conference Round in Pro , D2 & D3 with Mark Simon aka BackseatCoach, Coach Terry Lister & Host Oscar F Lopez. Subscribe to our Apple...

2023-07-051h 58

GridironBeauties Fouzia Madhouni We Can Morocco President ,NFL Flag Ambassador & WFA RB CoachEp450 Fouzia Madhouni NFL Flag Ambassador, President of We Can Morocco ,WFA Cali War RB Coach talking battles of poverty, gender discrimination and launching a youth football academy in Morocco. Europe Results in Womens Finland Maple League , Sweden Womens Super Serie, AFVD DBL1 and LIFFAE 11s Playoffs. And WNFC 2023 IX Cup Playoffs Eastern Conference Key Matchups Preview. Mississippi Panthers vs Houston Mambas and Atlanta Phoenix vs Washington Prodigy with Mark Simon aka BackseatCoach, and Host Oscar F Lopez And WFA Week 7 2023 Recaps FTF GOTW Boston Renegades vs Tampa Bay Inferno and WSN GOTW Pittsburgh Passion vs DC Divas. And Week 8 2023 Key...

2023-06-071h 55

GridironBeauties Adrienne Smith & Angellica Grayson talking 2023 Playoffs in WFA & WNFCEp449 Adrienne Smith of the WFA Champion Boston Renegades & WFA All Time Receiving Leader talks 2023 WFA Playoffs and BlitzChampz Brand. And Angellica Grayson of the WNFC Texas Elite Spartans talking NFL Chargers Flag Program and IX Cup 2023 Playoffs. International Recaps from Europe. The Shockers in Germany and Finland as Team Spain plus Team Germany upset Team Finland & Team Great Britain in the 2023/24 Competition Series. Plus European results and upcoming games in Finland Maple League , Sweden Womens Division 1 plus WWCFL Week 6 Preview. And WNFC 2023 IX Cup Playoffs Western Conference Key Matchups Preview. We preview Utah vs San Diego and Texas vs D...

2023-05-311h 38

GridironBeauties Lawanda Renee Pearson PittsburghPassion Talking 2023 WFA Playoffs #RoadtoCantonEp448 Lawanda Renee Pearson of the Pittsburgh Passion talking her journey and the WFA Pro Playoffs. International Recaps from Europe including results and upcoming games in Finland Maple League , Sweden Womens Division 1 , LIFFAE Mexico plus Canada WWCFL Week 5 Preview. And WNFC Week 8 2023 Recaps San Diego Rebellion vs Oregon Ravens , Utah Falconz vs Denver Bandits and Las Vegas Silver Stars vs Los Angeles Legends. Preview 2023 WNFC 2023 IXCup Playoffs Bracket. Who gets in and who was left out on the Chase to the IXCup! And WFA Week 6 2023 Recap Game of the Week FTF Sports Alabama Fire vs Tampa Bay Inferno. The WSN...

2023-05-241h 57 $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, MastercardWFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-05-1734 min

GridironBeauties Coach Brian Wiggins & Mary Woodard talking WFA & WNFC PlayoffsEp445 Coach Brian Wiggins WFA Houston Energy & Mary Woodard DB of the Mississippi Lady Panthers on her 2023 success & the IXCup playoff chase. Plus WNFC Week 5 2023 Recaps Denver Bandits vs Mississippi Lady Panthers ,Utah Falconz vs Las Vegas Silver Stars , & Texas Spartans vs Houston Mambas Week 6 WNFC 2023 Previews with Mark Simon aka Backseatcoach , Oscar F Lopez and Nate Ward. Plus Recap WFA Pro 2023 Week 2 Matchups on Womens Sports Network Game of the Week Boston vs DC Divas and Nevada vs Cali War from April 29th. Follow us on Twitter @GrdironBeauty : https://twitter.com/GrdironBeauty Subscribe to our Apple Podcast and Download ov...

2023-05-031h 56

TRENDSETTERS The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains…The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains… The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. At their annual Global Marketer Week Conference in late April, they presented new research in partnership with Kantar’s Sustainable Transformation Practice. Entitled Sustainable Marketing 2030, the study highlights the current gap between intention and action on sustainable marketing practices. Furthermore, the results consider the critical role marketing can play as businesses continue to transform to satisfy climate concerns. Özlem Şentürk, Sen...

2023-04-2940 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, NestléWFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-04-1236 min

The Open Talent Report Ep. #69 | Hire From Anywhere Pitfalls - John Lee (WFA)On this episode of The Open Talent Report, Connor Heaney talks to John Lee, Co-Founder of Work from Anywhere (WFA), technology that helps organisation quickly assess the risks of remote work and provides solutions to deliver a compliant work from anywhere strategy. Some of the topics Connor & John discuss: John’s StoryWhat Challenges is WFA Solving? Most Common Risks Companies FacePermanent Establishment RiskHiring Globally - DE&ILabour Market Paradox - How to resolve it?HR Tech - Bubble or not?Automation & Job DisplacementUniversal Basic IncomeFuture of Work PredictionsConnect with John: https://www.linkedin.com/i...

2023-03-0857 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuardWFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-03-0827 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsiaWFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2023-02-0930 min

Disruption Blueprint Podcast Becoming Your Own Personal Legend Ft. Jody Bluitt, Wealth Advisor at WFA – Plan Invest Inspire (Ep. 18)Welcome back to another episode of Disruption Blueprint! Today, we are joined by Jody Bluitt, Wealth Advisor at WFA in Shreveport, Louisiana. Recently, Jody’s leadership earned him the honor of being named a finalist for the ThinkAdvisor LUMINARIES Class of 2022 in the category of Community Service and the advisory board of the Shreveport-Bossier African … Continue reading Becoming Your Own Personal Legend Ft. Jody Bluitt, Wealth Advisor at WFA – Plan Invest Inspire (Ep. 18) →

2023-01-2635 min

Disruption Blueprint Podcast Setting Intentions and Channeling the Competitive Spirit ft. Chase Crump, CFP®, Partner & Wealth Advisor at WFA (Ep. 4)“Life is bigger than just what we do.” Thanks for joining us in the Disruption Blueprint studio to welcome Chase Crump, CFP®, Partner and Wealth Advisor at WFA. Chase is a heart forward advisor who brings a tremendous amount of authenticity to the profession. Chase is a champion of caring; he cares about how people feel and carries a tremendous amount of empathy for others. He has a way of uplifting his spirit to set his mind in the right place every single day. As we shared in the last Disruption Blueprint episode with Dany L. Ma...

2023-01-1937 min

Disruption Blueprint Podcast Focusing On Tech, Community, & What Matters Most ft. Dany Martin, MBA, Partner & Wealth Advisor at WFA (Ep. 3)“Feed your mind, feed your soul, just always be open to learning new things.” Today we’d like to welcome Dany L. Martin, MBA, Partner and Wealth Advisor at WFA, to this episode of Disruption Blueprint. Dany is social media savvy, community driven, and has a keep moving forward attitude that makes him an innovator in our industry. “Feed your mind, feed your soul, just always be open to learning new things,” Dany says. Most recently, Dany was named to InvestmentNews’ 40 Under 40 Class of 2021, which is an enormous accomplishment coming from a pool of over 600 candidates...

2023-01-1946 min

Make it Happen with John Robert Powers Indonesia Suka dengan WFASuka dengan WFA (Work From Anywhere)? Sebenarnya WFA ini efektif tidak ya? Nah! Jangan buru-buru memutuskan WFA sebelum paham 3 kunci RAHASIA ini! Mau tahu? Check this out ! —--- @jrpindonesia #YourBridgeToWiderWorld Terampil dalam memperkaya diri, ikut yuk program kami! There are more courses in John Robert Powers! you can grab your seats by signing up through the link on our bio!

2023-01-0500 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The EconomistThe Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2022-12-1441 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 21: On brand building within the football industry with Roel De VriesDavid speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2022-11-1039 min $WFA\'s Better Marketing Pod with David Wheldon$

WFA's Better Marketing Pod with David Wheldon Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder CompaniesWFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

2022-10-0340 min